$4 Billion Dollar Startup | Behind the Vuori Brand with Founder, Joe Kudla

Joe Kudla is the founder of Vuori, a lifestyle brand that started with a vision and mission all its own. Joe and Bryan talk about the brands origin story as well as secrets to its ongoing success.
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[@BehindtheBrand]

Thanks for watching! Get smarter, grow your brand and make more money by watching my videos --> bit.ly/GetBehindtheBrand

[@gmaxxxx]

Love how he went into the grit of the business, what ads you use, what percentages stuff like that, I feel like I never see that in podcasts.

[@armandsant1143]

The brand amazing and to see the founder paving the way for athleasure and making their own lane is awesome to see. Like their ponte pant those are extremely soft so stretchy so functional pair of clothing. And to see the founder speak on the history of the company and now churning out well made items to wear all day long is so sick. I’ve driven pass Encinitas so many times to head to San Diego and to think some folks there are teaming up to put Vuori brand to the masses is inspiring. Now I know the brand means mountain and how enjoying the journey up the adventure should be done wearing soft clothing other than non-Vuori items so. Very subliminal and I like it. I can’t wait to head to the store and see what they got for me.

[@trixie9867]

I had one Vuori hoodie I wore through till it had holes in it - was so comfortable - must have been purchased around 9 years ago or near the very beginning -

[@BehindtheBrand]

Yes, comfy.

[@chrisford7033]

Starting this week at Vuori and used this as an additional input to my decision to join the company!

[@Ikeconomics]

This was very insightful thank you for producing this!

[@JuanFlores-p1y]

Love vuori, material is great,very stretchy,great return policy. Can be pricey but is worth,very nice design 80 % of what I have is vuori love they sweatpants.

[@BehindtheBrand]

thanks for watching

[@a.s.2426]

Definitely cut from the same cloth. Look identical!:) ... Great interview!

[@joeyparra3937]

Great video! Full of lots of helpful advise!

[@vishalontheline]

Great, great interview. Thank you! 🙏

[@BehindtheBrand]

Glad you enjoyed it!

[@austinjacobjones]

I would swap the thumbnail an include a Vouri logo in the image, and higher contrast on the text... cause this should have 1M views

[@BehindtheBrand]

thanks for watching

[@trixie9867]

@39:22 banks looking for a hook: unique customer acquisition strategy, leveraging technology in a unique way - is there a big celebrity behind this?

[@BehindtheBrand]

Livvy

[@trixie9867]

i liked the old original vuori youtube videos of mr kudla modeling these shorts - they are now gone - but it was somehow a little comical

[@BehindtheBrand]

agree

[@trixie9867]

@@BehindtheBrand hahah friends said 'he created this brand to save his ailing modeling career' - somehow he didn't have any enthusiasm when modeling the shorts - looked like he just didn't want to do it?!?

[@elizabethpalumbo6516]

I do love Vuori's products. So amazing to wear and I try to find them on sale or second had (I got a great unworn hoodie on Poshmark it feels sooooooo amazing). I do wish that the price point was a little better (like I would love a pair of their joggers, but at $98 a pop I have a hard time justifying. They are lucky that Covid happened and that athleisure is a thing so some people who can afford it are willing to spend the money. I do feel like these items will definitely last a long time (not sure about the long term of the gym wear with sweat, but in time that will tell). I will say I feel that their quality is waaaaaay superior to another over popular Canadian brand.

[@likesgymnastics5767]

god, I wanted to buy a lot of stuff from vuori but it doesn't ship to Bulgaria :(

[@cxa011500]

I thought that was Gerard Butler for a minute. 😅

[@mavisdavis1997]

'Promo sm' 🌷

[@mohmdmojtaba5537]

Thanks

[@washingtonsteven6885]

Excellent excellent interview thank you. @23sike24