3 Facebook Ad Metrics To FIX If Your Ads Are Failing!

Whenever I have a Facebook ad campaign that isn't performing well, I take a look at 3 Facebook ad metrics.
Depending on what I see in those 3 Facebook advertising metrics, I can determine why my Facebook ads are failing and what to do about it.
In this video I show you what these Facebook ad metrics are and how you can analyze them.
I also explain what adjustments you can make to Facebook ads based on that analysis to help fix the issues you've got and improve performance.
OTHER RESOURCES:
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[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@marizgonzales.c]

Hello ben, is it okay to scale up to 1,000 USD per day?

[@fabriziopepe6034]

What is a good CPC for the health industry? mine at the moment is 2.46$

[@bigshotmeshach]

Thank you Ben! High CPM - Targeting issue. High Cost per Link Click - Ad issue. High Link Click to Results (Low Conversion Rate) - Landing Page issue.

[@BenHeath]

Yep :)

[@fairweatherfriends.]

Thank you sir! Can you please go to every other overly long marketing tutorial and do this? Lol

[@KevsGuide]

@@fairweatherfriends. while many videos are too long I dont think Ben's are. You have to spend some time explaining right? Otherwise you could make a 30 sec vid with that outline but how would that be received?

[@icssev]

Low link click to results u mean right?

[@UnleashingRuin]

Finally someone who gets straight to it no stupid intro . I got tired of these 20 year old fake gurus. I learned so much from your videos and you explain it so perfectly thank you!!!

[@BenHeath]

Thanks a lot :)

[@andriisobchenko2913]

You're the first person on KZbin who gives more value than even some courses we're paying for

[@BenHeath]

Glad to hear it :)

[@andriisobchenko2913]

@@BenHeath glad to be with u, guys 😉 And, actually, I think it's a winning strategy - not to bullshit your audience)

[@saschan.6070]

So much value, Ben! I've been glued to your channel for a week and am filling up my notebook. Thank you!

[@BenHeath]

Great to hear!

[@esnapz1247]

same here !

[@juliahannula2366]

This was so helpful to understand how to diagnose where the issues are in a failing campaign. Thanks for always bringing so much value.

[@BenHeath]

You are so welcome!

[@AndrisVerners]

Thank you a lot for this video! Learned quite a lot. Love the way you explain things, really highly appreciated. 🙏

[@BenHeath]

Happy to hear that!

[@doranrangira6712]

probably the best person that explains facebook ads so clearly

[@BenHeath]

Thanks Doran :)

[@kymyeo3157]

Another crystal clear teaching, Ben. Thanks!

[@BenHeath]

My pleasure!

[@futureyang123]

Amazing video content as always. Thank you so much for sharing! Quick question: If we are running an e-commerce business and we have more than one product category, should we create multiple campaigns to test each product category (eg. One campaign for t-shirt and another campaign for hoodies) or put them all into one campaign? Is it recommended to test one campaign per product category if we want to test multiple different products or multiple different product categories? Thank you so much

[@giladikel7009]

Thank you for this info! It really cleared up some confusing terms for me!

[@BenHeath]

Glad it was helpful!

[@Busbyonutube]

I wish I had you in the beginning :) Very clear and informative.

[@BenHeath]

Glad it was helpful!

[@DOUBLEECaDA]

Ben, this is a very valuable content. Thank you!

[@BenHeath]

Glad it was helpful!

[@hunchopapi1210]

Quality information every single video 🙌🏾💯💯

[@BenHeath]

Glad you think so!

[@RealDeWatch]

I had this on my "watch later" for way too long. Much needed video

[@BenHeath]

Awesome :)

[@kartikaybansal2402]

You have seriously made facebook so easy. All these so called gurus have made facebook so complex without any reason. Great content as always. 👍

[@BenHeath]

Glad it was helpful!

[@aditiaggarwal9966]

Thank you for this wonderful information. I soo want to go through your webinar strategy training but its not working properly. Please look into the problem

[@BenHeath]

Hi Aditi, it's working on my end. Perhaps try a different browser?

[@autopulse4687]

Great Presentation! 👍

[@BenHeath]

Thank you! 👍

[@sujitg31]

Thank You Ben! In the video @ 15:01 , you have told that for e commerce, the average of link clicks generated to purchases should be around 2-5% range, so what should be the ideal time frame that i should consider to work out the percentages? shall i consider 15 days, 1 month or life time data for the same? Thanks in advance.

[@BenHeath]

30 days :)

[@hongpingwu4235]

Thank u for ur quite detailed explanation😂 found this very helpful to save my faling ad set

[@BenHeath]

Glad it was helpful :)

[@HamzaAhmed-ij8nj]

Summary: CPM is maybe a targeting issue depending on many things Low Cost per Click tells that the ad is doing its job but if the cost per purchase is high, then it is a landing page issue. The ratio of link clicks and landing page views should not be huge. Keep an eye on the speed of your website High Cost per link click is the offer or ad creative issue. Remember: CTR all and CTR link clicks is very different. Same with CPC link click and CPC all

[@lenakaneva9990]

Thank you for the video, Ben! Maybe not really ralated but for the conversions objective is it absolutely needed to have any type of form on the website or will the fact that someone actually went on the website be counted as an action automatically (it's a service and there's only contact info on the website so im strugling with choosing the right objective)

[@BenHeath]

If there's no action for people to take on your website and you are just optimizing for landing age views there won't really be a difference between conversions and traffic. I'd recommend adding a contact form and using conversions.

[@WordPress2014]

Hey Ben, great video! For my campaign, I have diagnosed a high CPC issue. And thus, the plan now is to edit the ad creative/offer. However, should I pause the previous ads and make new ones, or edit the old ad and make these changes instead? What would you suggest?

[@BenHeath]

I'd pause and make new ones - best of luck with it :)

[@markmoraleda8351]

Hi sir. May i ask a question i know this is off from your topic right now but ineed help how to change currency in messaging inbox on my page so i can marked my customer as paid. But i try to change it from my setting but it doesn't change..

[@ryankorsz]

Have you ran Solar ads before? My Cpc is way to high like $6 with a CPM of almost $40-50. Any advice? Im trying to get them to take a quiz

[@haleymcdonald197]

What's an appropriate % to have of abandoned arts, and of initiated checkout but did not complete their purchase? I'm also noticing that the data in Facebook ads isn't matching up with Shopify. For example, Facebook says I had 6 abandoned carts yesterday on my ads, but Shopify says I had 1. Could it be that Shopify is only counting people that have inputted their information, whereas Facebook tracks if someone just clicks to check out?

[@ttrdn]

Hi Ben! Thank you so much for this helpful video. I’m learning a lot. Just a question, what is the right timeframe to evaluate or assess these metrics? Do you look at lifetime, last few days, or on a daily basis?

[@BenHeath]

Hi Tracy, you are very welcome. I will typically look at a range of different timeframes. So 7 days, 30 days and lifetime. I'm usually looking for a consistent picture before I draw conclusions (unless checking for ad fatigue)

[@ttrdn]

@@BenHeath Thanks so much! And when checking for ad fatigue?

[@ShayMor_Marketing]

Hi Ben ,thank you so much your videos are very informative and very helpfull cheers from Israel. BTW do you have any kind of mentoring program?

[@BenHeath]

Thanks Shay - I don't right now I'm afraid but may do in the future.

[@ShayMor_Marketing]

@@BenHeath thanks ill keep following

[@AdNan-hp3or]

What does it indicate if CPM is excessively high from the get-go? Some people have said it's because of creative not resonating with the audience. But that can't be the reason if CPM is high from the very start, when audience response is untested, right?

[@Onlineshop378]

How can i see my ad in explore when i start running? Pls help

[@Goaiuniverse]

Ben. Just an off topic question. For your omnipresence content strategy, my adsets arent' spending the full amount. is it because I have too little data for my pixel? Does it only work for pixels with large data?

[@BenHeath]

Hi Nelson, that will be because your audience isn't big enough. As that grows, your campaign will spend more.

[@Goaiuniverse]

@@BenHeath Ben. I much appreciate you taking the time to reply.

[@maxbarth140]

Hey Ben, do you know if there is a list of the average CPM costs per country and industry? I am advertising fro a client in the USA, the client is selling costumized cosmetic product. We have currently CPM costs between $20-25 USD. Is this to high? Or normal in the USA?

[@BenHeath]

Hi Max, I don't know of such a list but that CPM cost in the US sounds pretty reasonable to me. We've certainly seen higher.

[@karimkandil9990]

amazing video, forgive me Ben coz I'm a beginner , what you mean by expensive audience ?

[@BenHeath]

Thanks a lot. Some audiences are much more expensive to reach than others because they are more valuable to advertisers. High net-worth individuals or business owners would be a great example.

[@Meaghan_NomadicFitness]

Hey Ben! I have a question - I just started some new Facebook ads for the first time since August and right now it's showing "Learning" under "Delivery." Have you ever seen this before and do you know what it's really about? I'm wondering how long it will last before the ad actually starts running!

[@BenHeath]

Yes that happens often and it is dependent on conversion volume. When you generate enough conversions, it will disappear :)

[@Meaghan_NomadicFitness]

@@BenHeath Appreciate you! Would you have any insight as to why I didn't have a learning phase with my first Facebook ads back in July?

[@brbhave2p00p4]

I am making events on Facebook. For some reason, it says promote unavailable. I can’t even promote or boost my own ads for some reason?!?! Everytime I press promote add/boost ad button it says: something went wrong, try again later. Never had this problem before, WHATS wrong? Can’t reach my audience at all. My older events does show up on the Facebook business suite app, not the ones I’m creating now?!?! HELP please!

[@Busbyonutube]

Is there a tutorial on how to make sure FB is getting all of the information it needs in my ads manager? pixel setup etc. My conversions happen when I speak to a client and sign them up, Im just wondering if I am missing something.

[@BenHeath]

You could add offline conversion data, which may help. But I don't have a tutorial on that I'm afraid.

[@shoebsiddiqui3882]

SUBSCRIBED

[@AdNan-hp3or]

If CPM is high from the very moment the ads start running, does that indicate competition is high on that niche, or there are other reasons?

[@BenHeath]

Yes that's most likely what it means - it could also be because your ad creative isn't resonating with your audience.

[@estebanrodriguez5409]

What's the differences between CPC (Cost per click on the link) and CPC (All)?

[@BenHeath]

CPC all includes all the other clicks you have on your ad - like clicks to check out your page or clicks to see more.

[@estebanrodriguez5409]

@@BenHeath Oh, thanks!

[@nikhilmishra5880]

How is election changing FB Ads dynamics? Should I start these FB ads after US elections?

[@BenHeath]

If you're advertising in the US, you'll probably more expensive results than usual until it is over.

[@steff9719]

The Webinar dosnt start, only "Connecting to broadcast... ".

[@BenHeath]

Hmmm that's odd. What browser are you using? It seems to work fine on our end.

[@danilobagi]

You deserve waaaaaaay more followers! These are free lessons that teach way more than paid courses 👍🏼

[@BenHeath]

I appreciate that!

[@sagarthacker2339]

Ben, what if when there are less "Link Clicks" VS "Reach"? \

[@BenHeath]

You are always going to have far fewer link clicks than reach.

[@sagarthacker2339]

@@BenHeath I mean, if the campaign has generated very less link clicks then is there anything wrong with the ad & offer?

[@angeloreyes707]

Does this still apply to today?

[@NathanRoggieTrades]

How to get my business manager reactivated faster? It's been disabled for 1 week now...and they still haven't reviewed it. I'm 99.9% sure it was disabled on accident, because of increasing my budget across ad accounts.

[@BenHeath]

Hi Nathan, unless you've been assigned a rep you'll just have to wait I'm afraid.

[@DedesHomeInterior]

Can Somebody help? My CPC ALL is $0.31 , CPC $0.4 and CTR is 1.69% CPM $6.78 is this a good one or bad ?? 🤦🏽‍♀️

[@DedesHomeInterior]

My campaign is in the cosmetics niche

[@BenHeath]

Those sound like good metrics but what is your cost per conversion?