Get 50% More Conversions With THIS Facebook Ad Creative Strategy

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Ben Heath

Ben Heath

Күн бұрын

Пікірлер: 208
@BenHeath
@BenHeath 4 жыл бұрын
Thanks for watching guys! Let me know what you think in the comments :)
@c4dder
@c4dder 4 жыл бұрын
Have you ever had your ad account banned, if so what did you do to get it back?
@9660850586
@9660850586 4 жыл бұрын
I think you've put into words what I had been trying to explain some of the people I've worked for 🍻 This is great. Thanks man. Keep up
@BenHeath
@BenHeath 4 жыл бұрын
Yep it happens all the time with our clients. We appeal the decision and they are always reinstated. That is because we don't actually break the rules though.
@BenHeath
@BenHeath 4 жыл бұрын
Awesome, glad to hear it Touseef :)
@roberthanisch9234
@roberthanisch9234 4 жыл бұрын
Great Content, Iám sooking in all this information! My mentor said I should not duplicate a good running adset, because the algorithm gets confused and it could ruin my performance. Is it better to start and set up a new adset instead of duplicating a good one, or doest it not matter at all?
@AaronTrainerFit
@AaronTrainerFit 4 жыл бұрын
Can't believe this is free, this guy is so genuine and obviously knows what he's doing. Been binge watching for like 10 days lol
@BenHeath
@BenHeath 4 жыл бұрын
Awesome - glad to hear it :)
@plquizon5795
@plquizon5795 4 жыл бұрын
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!! Check my personal link to know more, or send me DM. Thanks! provesrc.com?aff=d08030b6
@rosecandy7668
@rosecandy7668 2 жыл бұрын
Hello
@mindtomatter8516
@mindtomatter8516 4 жыл бұрын
Hi Ben, this was really good. Thank you so much. I love the fact that you have multiple different ad formats running at one time. I love the ad fatigue as well.
@BenHeath
@BenHeath 4 жыл бұрын
My pleasure!
@LukeVoigt
@LukeVoigt 4 жыл бұрын
Best vids I've seen on Facebook Ads. Thanks Ben you're killing it
@BenHeath
@BenHeath 4 жыл бұрын
Thanks Luke :)
@Iamrymee
@Iamrymee 3 жыл бұрын
THIS WAS AMAZING AND STILL SO USEFUL MONTHS LATER. Thank you
@BenHeath
@BenHeath 3 жыл бұрын
Glad it helped!
@beniaminz
@beniaminz 3 жыл бұрын
When a ad is good performing and i duplicate for further testing i will have way more than 4 ads in the ad set. Also when i want to have 2 different ads for each ad format, so the audience dont get bored quickly and have a better branding effect. How i can do this correctly?
@BenHeath
@BenHeath 3 жыл бұрын
Just got to this one in the other video :)
@LukeOxleyPK
@LukeOxleyPK 4 жыл бұрын
What’s the minimum CBO you would use? Also how many ad sets should I aim for?
@salescore01
@salescore01 2 жыл бұрын
Thanks for this video but I wanna ask should still leave the budget's the same or make a change?
@danielezabrini9857
@danielezabrini9857 4 жыл бұрын
Well thought! What if an audience is 40% more expensive than others but still generating leads? Would you pause it?
@BenHeath
@BenHeath 4 жыл бұрын
Thanks a lot. Yes at 40% I probably would.
@danielezabrini9857
@danielezabrini9857 4 жыл бұрын
@@BenHeath thanks
@femiadebiyi6039
@femiadebiyi6039 2 жыл бұрын
I think the New Facebook Dynamic Ads makes this Video Slightly redundant. However I'm not sure if the dynamic ads automatically generate slides
@SphazeTV
@SphazeTV 2 жыл бұрын
For this structure would you not need to set up AB testing to avoid overlap? or because they're in the same adset is that fine and no overlap? I know I ask a lot of questions but I'm your #1 fan lol. Please let me know.
@SphazeTV
@SphazeTV 2 жыл бұрын
or do you set CBO? I've just found CBO favors one specific Graphic or Adset usually and doesnt provide equal spend
@huzchuck3925
@huzchuck3925 2 жыл бұрын
Hi Health , I had a big question ! Can I use Facebook ad campaign and boosted post for same ad simultaneously for better conversions ?
@theculture9276
@theculture9276 2 жыл бұрын
when you do something like this do you have to increase your budget? like if I had $250 for a week to test, would I just do a video a image a carousel at $80 each, are these budgets not big enough to actually pull conversions?
@relaxingsoul715
@relaxingsoul715 3 жыл бұрын
HI Ben. Can i use the same copy in different adsets?
@BenHeath
@BenHeath 3 жыл бұрын
Yes :)
@relaxingsoul715
@relaxingsoul715 3 жыл бұрын
@@BenHeath Wow thank u Ben. :)
@anglo_celt6551
@anglo_celt6551 4 жыл бұрын
Would this be campaign be none audience targeted, single interest or multiple interest?
@Androidmohdmehdi
@Androidmohdmehdi 4 жыл бұрын
Golden Nuggets dropped in this Video.🔥
@BenHeath
@BenHeath 4 жыл бұрын
Thanks Syed :)
@Jawad0nline
@Jawad0nline 2 жыл бұрын
Hello ben, it’s Jawad from Pakistan. I have seen and learnt a lot from your videos. They are awesome and very detailed. I created campaign structure as per your guidance. 1 video, 1 auto changing carousel and 1 collection (storefront) ad on 1st feb 2022. Till today (10th Feb 2022) carousels are performing the best as they generated 28 out of 29 conversions till now. Should I pause other formats and continue auto changing carousels for my business? Regards
@andrewgo3370
@andrewgo3370 4 жыл бұрын
As always Ben. Very valuable video here. Just in time for me to apply this with my clients campaign! Thank you :)
@BenHeath
@BenHeath 4 жыл бұрын
Fantastic! Glad to hear it :)
@josefniggel8330
@josefniggel8330 3 жыл бұрын
Hi Ben, thanks for the information. Could you also show some ad creatives that are working for POD products?
@BenHeath
@BenHeath 3 жыл бұрын
That's a good idea. I have some create ad creative examples here: kzbin.info/www/bejne/jZa0o36bdtyNesk They aren't specific to POD but may be helpful.
@AFoxtrot
@AFoxtrot 2 жыл бұрын
Ad fatigue is a killer. Testing and publishing new optimised creatives is a must as we approach Q4. Wondering what you think of ad inspo tools and services like Adbox?
@meichow3000
@meichow3000 3 жыл бұрын
Thanks Ben - with diff formats, do you mean it is the same ad and the only difference is that the image or now being shown in video format ? ...... if not, creating 4 different media that looks different might be quite time intensive, thanks
@BenHeath
@BenHeath 3 жыл бұрын
Good question, I'm really referring to option 2 there. It is time intensive but often the best results require going above and beyond. My recommendation would be to get someone else to create your graphics, videos, etc.
@beniaminz
@beniaminz 3 жыл бұрын
You said to not have more than 4 ads in each ad set, but when you duplicate a good performing ad to test a different copy for example, you have more than 4 ads in each ad set. Maybe it is better to have testing campaign for each ad format. What do you think?
@BenHeath
@BenHeath 3 жыл бұрын
No I wouldn't have a testing campaign. Instead you want to pause underperforming ads so you never have more than 4 or 5 live at any one time. You can certainly have more than 4 in there - just not live simulatneously.
@blackvelvetstore
@blackvelvetstore 2 жыл бұрын
Subscribed! Thanks for the content!
@BenHeath
@BenHeath 2 жыл бұрын
Thanks for the sub!
@sevdamurat4455
@sevdamurat4455 3 жыл бұрын
Ben Heath thanks for great video. I watched all video but I have different question. Ok we know which format is better. Lets say it is Image ads. But hwo should we create ad creatives for different places. For example a story image and a facebook feed image and a instagram feed image are all different. For different places should we create diferent ads with different image sizes in it. Or is there a simple way such as usign dynamic ad creatives? Which one do you suggest?
@BenHeath
@BenHeath 3 жыл бұрын
Thanks :) You don't have to customize ad creative placement - square will do pretty well across placements. But it can be a bit beneficial to do so. You can use different creative at the ad level.
@mania7927
@mania7927 4 жыл бұрын
Hi Ben, i think the strategy you are talking about here is After when you already have found the right audiences, Because otherwise it will be too costly to follow up this strategy right? Because i think then you need to make 4 different ad format (video, carousel, image, slide show) for first targeting in 4 separated ad-set , and then doing the same with the second audience. Imaging this is at the testing stage and you still need to find your right audiences, if you want to test 2 audiences and following up this strategy, then you have to make already 8 ad-sets just to test 2 audiences and going over that first test. if you want to test 3 audiences and see from which one you get more conversions, then you have to make 12 ad-set just for 3 audiences. each audiences a min budget of 10 dollars, it will be very soon 120 dollars per day just to test 3 audiences. Please correct me if i am wrong but this is what i have understood from your strategy as far. Thanks for brainstorming and valuable info. i always watch your videos.
@pimadavide90
@pimadavide90 3 жыл бұрын
Hello you are very good. Do the campaigns duplicate themselves and also the ad sets? or just the ads?
@BenHeath
@BenHeath 3 жыл бұрын
Thanks a lot. If you duplicate a campaign, then everything in it will be duplicated as well.
@pimadavide90
@pimadavide90 3 жыл бұрын
@@BenHeath So I only duplicate the ads and the ad group right?
@saanjhbatiboutique
@saanjhbatiboutique 8 ай бұрын
Awesome Video Ben...
@maxellenger5091
@maxellenger5091 3 жыл бұрын
Hey mate, just wondering how Facebook allocates your ad set budget to each creative? And how can you see joe much is spent on each ad? Cheers mate, love the content!!
@BenHeath
@BenHeath 3 жыл бұрын
Hi Max, Facebook will test initially and then favour the best performing elements. If you click into the ad level, you should see that data.
@lalim5962
@lalim5962 3 жыл бұрын
Hi Ben. How do I change my promotion text on the ad without editing the ad, as this creates new post and engagements will disappear?
@BenHeath
@BenHeath 3 жыл бұрын
You can't anymore I'm afraid :)
@skreuz1
@skreuz1 4 жыл бұрын
This is a great strategy! Thanks for sharing and I can't wait to give it a try!
@BenHeath
@BenHeath 4 жыл бұрын
Glad it was helpful!
@plquizon5795
@plquizon5795 4 жыл бұрын
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!! Check my personal link to know more, or send me DM. Thanks! provesrc.com?aff=d08030b6
@mianz167
@mianz167 3 жыл бұрын
Hello Ben Heath, thanks for this valuable information. I have a question for you , should I add new ad to already successful campaign or should I leave it alone and create new campaign ? What's you suggestion ?
@BenHeath
@BenHeath 3 жыл бұрын
Hi Mian, I'm a big fan of adding new ads to a successful campaign - you have to do that to avoid ad fatigue
@marlasteele3660
@marlasteele3660 4 жыл бұрын
You videos are very helpful! I am needing help with pixels. I have not been able to get them set up correctly to generate results. Can you help?
@seaggs
@seaggs 3 жыл бұрын
9:46
@Wifibounty
@Wifibounty 4 жыл бұрын
What about when already running an adset? Should I add my creative or duplicate the adset? Thanks!
@BenHeath
@BenHeath 4 жыл бұрын
I'd add your creative :)
@ForeignMadeIt
@ForeignMadeIt 4 жыл бұрын
This is the type of advanced info im looking for thank you.
@BenHeath
@BenHeath 4 жыл бұрын
Glad it was helpful!
@mikehowell5013
@mikehowell5013 4 жыл бұрын
I love your style of teaching so thank you Ben....cheers mate! :)
@BenHeath
@BenHeath 4 жыл бұрын
My pleasure!
@robertveresegyhazy536
@robertveresegyhazy536 4 жыл бұрын
Hi Ben! Once again, thanks a lot for the great videos! I have a simple, but I think very important question: Do you suggest to make matching landing pages to each ads?
@BenHeath
@BenHeath 4 жыл бұрын
Hi Robert, I don't think you need to get that specific. But a landing page per offer is a good idea.
@thesamridhisharmaworld
@thesamridhisharmaworld 4 жыл бұрын
I have been watching your videos quite often. It's quite informative and nice. But being a beginner I am still not clear with how will the Ad Set budget spend differently across the ads created in this ad set? And if there are 2 or more ad sets with 2 Ads in each Ad set how is budgeting done in this case? Can u make some videos on the concept of the budget and how it works for an ad set or ad sets? Thanks though for this Video :)
@BenHeath
@BenHeath 4 жыл бұрын
Thanks for the kind words and that's a good idea :)
@plquizon5795
@plquizon5795 4 жыл бұрын
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!! Check my personal link to know more, or send me DM. Thanks! provesrc.com?aff=d08030b6
@sameer-ry8ev
@sameer-ry8ev 4 жыл бұрын
HII ben I had learned a lot from videos and also I have doubt For ad creative, ad variation, ad format and A/b testing can we have to change location ??? to test
@411webuyhouses9
@411webuyhouses9 3 жыл бұрын
If you run dynamic ads, doesn't it create all that for you anyways? Except video of course
@BenHeath
@BenHeath 3 жыл бұрын
It rarely work as cleanly as that - if you test it you'll see.
@kakamkluivert2183
@kakamkluivert2183 3 жыл бұрын
this video is so educative Dan, thank you
@ch3nguo
@ch3nguo 4 жыл бұрын
hello Ben, any tips for one who has to use Whatsapp for closing sales? (ads -> landing page -> Whatsapp or ads->Whatsapp)?
@BenHeath
@BenHeath 4 жыл бұрын
Hi Arif, I'd probably send people directly to Whatsapp and use that as the destination. This is something you might want to test though.
@ch3nguo
@ch3nguo 4 жыл бұрын
@@BenHeath thank you Ben, tested it in 2019, used to work well in 2019 (using ig promote, not fb ads manager), in 2020, conversion drops a lot
@objectifweb
@objectifweb 3 жыл бұрын
Hi Ben, why not dynamic creative ?
@BenHeath
@BenHeath 3 жыл бұрын
Personal preference - but you can do so if you like :)
@objectifweb
@objectifweb 3 жыл бұрын
@@BenHeath Thanks :)
@ronin6327
@ronin6327 4 жыл бұрын
Silly question but are each ads given different audiences and or ad sets? Thanks in advance! 😊
@BenHeath
@BenHeath 4 жыл бұрын
No I would include the multiple ad formats in the same ad set :)
@ronin6327
@ronin6327 4 жыл бұрын
@@BenHeath thank you for responding Ben! 🙏🏻
@c4dder
@c4dder 4 жыл бұрын
Hello Ben, would it be possible for you to do a video on Horizontal Scaling vs Vertically Scaling?
@BenHeath
@BenHeath 4 жыл бұрын
Good idea :)
@macieklipa2580
@macieklipa2580 4 жыл бұрын
I would like this, too!
@oliviacripps5744
@oliviacripps5744 3 жыл бұрын
Hi Ben, would this be better than running the ads dynamically (rather than separate ads in each ads set)? It seems like it would do the same thing but not waste budget on non-performing formats. Thanks so much!
@BenHeath
@BenHeath 3 жыл бұрын
Hi Olivia, you are unlikely to see a big difference either way :)
@oliviacripps5744
@oliviacripps5744 3 жыл бұрын
@@BenHeath Good to know, thank you!
@Toji340
@Toji340 4 жыл бұрын
Here's a rockie question, i'm trying to experiment with multiple creatives but how do i make sure that all of them go towards the same page post? i try using the existing post method but it basically just shows me the previous add that i posted
@BenHeath
@BenHeath 4 жыл бұрын
To test different ad creative, I would just run multiple different ads alongside each other.
@3annon
@3annon 3 жыл бұрын
Hi Ben, Great video. Should I use the same headline for each ad set ?
@kolohelive3480
@kolohelive3480 3 жыл бұрын
Thanks Ben, always great content
@BenHeath
@BenHeath 3 жыл бұрын
Glad you think so!
@thomasschopf8678
@thomasschopf8678 4 жыл бұрын
Hey Ben, thank you so much for another amazing video, you're amazing!! I've watched most of your videos and you've mentioned a couple of topics I have some questions about but couldn't find any in-depth videos on. I'm hoping you can help me out: 1. When we’ve figured out which audiences work, should we keep them as separate ad sets in a CBO or mash them into one big audience group? For example, we ran a CBO with the following interest-based ad sets: the New York Times, Premier League, and Ferrari. They all performed well. Do we keep them separate in the CBO or do we group them into one big audience? 2. Should you split test ages in small intervals (i.e. split testing 13 to 21 year-olds against 21 to 30 year-olds) or does this make the audiences too small (and as such more expensive) / does Facebook do this anyway? If we should test it, do we put all the age intervals that work into the same ad set or keep them separate? 3. About gender and ad scheduling. Are these factors worth testing or does Facebook optimize it well by itself? (Should we target different genders individually to see which performs best or does Facebook already do that well)? Thank you in any case for your great content, it's always super clear and valuable. Cheers!
@BenHeath
@BenHeath 4 жыл бұрын
Thanks a lot Thomas. 1) Keep them as separate ad sets 2) I wouldn't - it usually makes the audiences too small and yes Facebook will do that for you. 3) This is not something I do. I would go with one gender or the other if your target audience is heavily swayed that way otherwise I would let Facebook do its thing :)
@thomasschopf8678
@thomasschopf8678 4 жыл бұрын
@@BenHeath Thanks man, you're a lifesaver! Just to clarify about points 1 and 2. Wouldn't (as in point 1) the interest groups be just as small as the age groups in point 2? If you take everyone interested in Ferraris in Denmark, that's 200k to 250k people. Mothers, ages 30 to 35, also number 200k to 250k. Why do you recommend keeping the former separate but not the latter? Also, does your answer to point two change in general if you make larger intervals (to keep the audiences large)? For example, instead of testing in intervals of five years, to just test 3 different age groups (18 to 29, 30 to 45, and 46+)? Thanks again for all your help!
@all6senses
@all6senses 4 жыл бұрын
Hi! Great value in this video...Do you recommend starting out with the same targeted audience? How do you proceed if you want to test multiple audiences? Do you copy the best performing ad, change the target audience and keep it in the same Ad set for testing?
@plquizon5795
@plquizon5795 4 жыл бұрын
I found this great tool that helped us increase our conversation rates and sales, by a minimum of 20% Guaranteed!! Check my personal link to know more, or send me DM. Thanks! provesrc.com?aff=d08030b6
@bretjohnstad4672
@bretjohnstad4672 3 жыл бұрын
Thank you for being so generous with sharing this valuable info! I just started with FB ads and had no idea what I was doing, or what was working- although I received numerous orders, adding up to several times the amount spent on the ads- so I guess I was doing something right! I am now ready to start with 3 Ad Creatives for now....Static Image, Carousel, Slideshow, as I do not have any video at the moment to offer. Our product is pretty unique, in a niche market, with little competition for the same product, so I'm hoping that not having video-yet- will suffice in my new round of testing. It's actually a new beginning after finding your channel! Binge watching for sure!! Next video....writing the ad copy! I think I have 4 great images. Do you think that's enough for a slideshow and carousel? Thanks again!
@rosecandy7668
@rosecandy7668 2 жыл бұрын
Hi
@kartikaybansal2402
@kartikaybansal2402 4 жыл бұрын
If we create new ads or adset in existing CBO campaings - does CBO automatically adjust and allocate budget to new ones also based on their performance ?? And for ecommerce (apparel products) ranging from 30-50$ - is it advisable to run campaign for one product at a time OR a campaign with mutiple products ? Thanks for the amazing content ! Cheers
@BenHeath
@BenHeath 4 жыл бұрын
Yes that's right :) I'd usually focus on a few best performing products at once.
@kartikaybansal2402
@kartikaybansal2402 4 жыл бұрын
@@BenHeath I am into print on demand apparel business. So if I am just getting started and have a good 40-50 products.. whats the best strategy then ? Advertise and test single products or multiple products through one campaign ? Thanks for your response!
@zainabmuhds6166
@zainabmuhds6166 4 жыл бұрын
An absolute gem for the content you put out! 😍
@BenHeath
@BenHeath 4 жыл бұрын
Glad you enjoy it!
@Priincess954
@Priincess954 3 жыл бұрын
Hi! What do you recommend for ads when you don’t have an e-commerce website for conversion ads? I’m looking to grow sales on Facebook and have recently found out I can’t use conversion ads since I don’t have an actual website. Thank you!
@BenHeath
@BenHeath 3 жыл бұрын
That depends what sort of set up you have? You can track conversions through non-ecommerce websites. You just have to install conversion events on certain pages.
@abdulhannan5310
@abdulhannan5310 3 жыл бұрын
SHOULD WE TEST THE SAME INTERESTS IN ALL THE AD FORMATS OR SHOULD WE TRY DiFFERENT INTERESTS IN THE AD FORMATS FOR COLD AUDIENCES?
@outletsofadirect2008
@outletsofadirect2008 2 жыл бұрын
Hi Ben! Thanks for this great video. Questions: Don't you think that instead it might be better to have different campaigns (same setup with included and excluded audiences) for each ad so that FB conversion algorithm can learn to convert faster for each type of ad (video, image, product carrousel, and so on) at a lower cost ? Don't you think that it would give a real chance for every ad to show what is capable of without having FB conversion algorithm prioritizing too fast which ad works better? Also, I have the impression that when you have too many ads on 1 campaign, it cost more time for the campaign to get out of learning phase... And when it gets out, it might not have enough data to deliver each type of ad that it would have if it was focused on only one type of ad and placement. You could add more budget to the campaign to give more data for each type of ad, but in my experience bigger the budget higher the CPA... Not always true, but it's generally the case in my experience. PLEASE let me know what you think. Really interested to have your opinion on this! Keep up the good work :)
@aruwer
@aruwer 2 жыл бұрын
I think the issue with what you are talking about is that if you create different audiences you aren't really testing one type of variable change (Format in this case) on the same audience. Of course creating different campaigns with different audiences, ad formats and placement will lead to different results. But then you aren't simply testing the ad format which Ben is talking about but instead testing everything at once. Trying to piece together what works best is harder in those cases since you are testing a bunch of different factors and not only one at a time. Instead, focusing on format first, then audience, then placement like ben explains will most likely lead to a more comprehensive end result. Your method isn't wrong and it is faster but also it isn't as thorough since you are changing multiple variables instead of just 1. For short term campaigns your method will lead to better results faster but in the long term Bens method will outperform yours simply due to a higher level of individual variable testing.
@yourstruly2124
@yourstruly2124 3 жыл бұрын
Do you know of any marketplaces where you can buy videos and images that are user generated? Just wondering. Sounds like a great strategy but some clients don't cooperate as much as other when it comes to taking videos/pics.
@BenHeath
@BenHeath 3 жыл бұрын
Hmmm not that I know of. I would recommend hiring graphic designers/video editors if you can. The difference in results is significant.
@chandraprakashmogha1745
@chandraprakashmogha1745 4 жыл бұрын
hey, i created a single product website and i want to know it is necessary to have a Facebook page for that product website to run a Facebook ads.
@BenHeath
@BenHeath 4 жыл бұрын
Yep :)
@chandraprakashmogha1745
@chandraprakashmogha1745 4 жыл бұрын
@@BenHeath thanks..:)
@shatakshidixit4488
@shatakshidixit4488 4 жыл бұрын
Hi Ben, Do you offer any paid course ? Would love to join one. Thanks.
@BenHeath
@BenHeath 4 жыл бұрын
I sure do and we've had hundreds of my KZbin subscribers purchase :) You can find out the details and purchase here: www.leadguru.co.uk/facebook-ads-insiders/
@pedrow3280
@pedrow3280 2 жыл бұрын
Hi...how are you doing I have something important for you??
@HatemOfficial
@HatemOfficial 3 жыл бұрын
Hi Ben, thank you for the video, this was really good. One question: can the dynamic creative ad (using different formats) be effective here and deliver the same data, or should I use separate static ad for each format?
@BenHeath
@BenHeath 3 жыл бұрын
I think you get better data (or at least easier to consume) with those elements separated out.
@bilalkhalid2907
@bilalkhalid2907 4 жыл бұрын
I always test with different formats, one format like the video might be doing 1x, but the other format is doing 4-5x sometimes.
@BenHeath
@BenHeath 4 жыл бұрын
Thanks for sharing :)
@noneed2536
@noneed2536 3 жыл бұрын
Hey man! I have a question. As you know facebook audience insights going away. What do you suggest us to use instead of this? How will we target our audience? Can we still find interests or not? If you answer this I will be more than happy man, thank you!
@subratachatterjee6333
@subratachatterjee6333 3 жыл бұрын
You are just awesome...
@BenHeath
@BenHeath 3 жыл бұрын
Thank you :)
@ryanpagal4937
@ryanpagal4937 3 жыл бұрын
Hi Ben! Is this still effective post IOS?
@BenHeath
@BenHeath 3 жыл бұрын
Yep :)
@zikizoko
@zikizoko 3 жыл бұрын
Hi Ben, Another great video! Quick question. Facebook usually prioritize only 1 ad and don't give others almost no budget. Is there any specific way you solve this? In our case 95% budget goes to 1 image, no matter what new creatives we make. Image is still profitable even if it has high frequency, so turn it off is not an option yet.
@BenHeath
@BenHeath 3 жыл бұрын
Thanks a lot :) I don't think that's something you need to worry about. Firstly, given time your ads will get more impressions. Secondly Facebook is probably right that that ad is the best performer. You can now introduce new ads to test against it.
@a1adtakx
@a1adtakx Жыл бұрын
You can set a minimum daily spend. Hover over the ad set or campaign you want to edit. (Change your campaign budget if using Meta Advantage campaign budget (previously known as campaign budget optimization) and set minimum daily ad spend under “budget & schedule”
@danielsavagefreecourse6039
@danielsavagefreecourse6039 4 жыл бұрын
Has anyone else tested this extensively? I'm very curious as to how this is working out for people vs traditional split testing. If what you're saying in the video is true, then this method is actually ground breaking and has not been given enough light yet.
@localtrendsco4625
@localtrendsco4625 4 жыл бұрын
Great one ben! Whats your thoughts on CBO Vs ABO at high scale for Lead g offers ( 5000k USD daily spent ) I tried CBOS and I was not getting as good results as in ABos with high budgets. Are you just using CBOS for lead g at scale?
@BenHeath
@BenHeath 4 жыл бұрын
Thanks David. I prefer to use CBO but if you're seeing better results with ABO then you can carry on using that by all means :)
@dexterbartis3216
@dexterbartis3216 4 жыл бұрын
Hi man. I tried this over 2 days and noticed that a still image takes 90% of the adset budget automatically because it's easier to deliver, this results in each creative not being tested fairly. Can you explain how to overcome this?
@BenHeath
@BenHeath 4 жыл бұрын
Hi Dexter, if that's what you are seeing I wouldn't worry about it. That probably means the image is performing best or will do so. Once that fatigues you'll see more impressions on other ad formats.
@dexterbartis3216
@dexterbartis3216 4 жыл бұрын
@@BenHeath Thank you
@emilmikkelsen1040
@emilmikkelsen1040 4 жыл бұрын
Hey Ben, another great video, super helpful! I have a quick question I was hoping you could help me with about creating a lookalike audience of customers with a pixel instead of with a customer list. When I press create a lookalike audience under "audiences", click on the pixel, and select purchase as the event type, Facebook tells me how many orders I received in total (around 600) over the past 60 days. But that number neither matches up with the actual number of orders over the past 60 days (1600) or the number of orders through facebook ads in that time period (900). Any idea where that number is coming from and what it means? Thanks!
@BenHeath
@BenHeath 4 жыл бұрын
Hi Emil, thanks a lot. It might just be a data lag which will automatically correct itself. You should also be aware that the data is unlikely to match up 100%.
@drcobb84
@drcobb84 4 жыл бұрын
@@BenHeath funny you mention the data lag. So I am currently running a campaign for a friend, the data he sees on his screen in his business manager, vs what I see on mine (for the same account) no matter how many times we may press refresh etc. a lot of the times doesnt match up
@seomadhur
@seomadhur 3 жыл бұрын
Thank you so much for the valuable information
@BenHeath
@BenHeath 3 жыл бұрын
My pleasure
@joshuabub1926
@joshuabub1926 4 жыл бұрын
Great video Ben! Is there a Facebook blog that confirms this ad creative strategy to boost lead volume? I couldn’t find anything on the web.
@BenHeath
@BenHeath 4 жыл бұрын
Thanks Joshua - not that I know of.
@joshuabub1926
@joshuabub1926 4 жыл бұрын
Awareness Digital thanks for your input on how it performed for you guys, seemed too good to be true, I’ll give it a shot myself!
@awarenessbusinessgroup2187
@awarenessbusinessgroup2187 4 жыл бұрын
@@joshuabub1926 it can seem that way. But logic always trumps anything. And ben speaks with logic and realness. We generated another 5 leads to and are at $195 in ad spend. Puts us up to 33 and i actually think we generated another 3 that I forgot to count from call ins. Hasn't even been 7 days yet. He is legit, but remember, it's going well for us because we have a deep understanding of business and how it works. Make sure you possess these skills to make the campagins have a higher chance of success.
@aleksandarnovachki9212
@aleksandarnovachki9212 4 жыл бұрын
Great Video, Thanks Ben!
@BenHeath
@BenHeath 4 жыл бұрын
My pleasure!
@marvincolon
@marvincolon 2 жыл бұрын
Great tip
@BenHeath
@BenHeath 2 жыл бұрын
Glad it was helpful!
@scottiewardle
@scottiewardle 4 жыл бұрын
wouldn't CBO choose the best one anyway?
@BenHeath
@BenHeath 4 жыл бұрын
To some extent yes, but if you run a campaign for anything longer than a week you'll see Facebook spend some of your budget on the other ad formats. Particularly if performance is comparable.
@scottiewardle
@scottiewardle 4 жыл бұрын
@@BenHeath Thanks Ben. and love watching your subs grow
@indraysfw
@indraysfw 3 жыл бұрын
Thanks Ben! Great insight!
@BenHeath
@BenHeath 3 жыл бұрын
Glad it was helpful!
@JesseDaley
@JesseDaley 3 жыл бұрын
Thanks for all the info, Ben!
@BenHeath
@BenHeath 3 жыл бұрын
Any time!
@MrDazzling82
@MrDazzling82 4 жыл бұрын
Hey Ben, Darren from Cyprus again :) Thanks for the info... Every time and I mean every time I pause a poor performing ad my whole campaign just stops and sometimes takes 3-4 days before another sale comes through on the good ads. I don't know why and don't know what to tell my client. Is this normal or is something wrong?
@BenHeath
@BenHeath 4 жыл бұрын
Hi Darren, we do see that happen sometimes but not usually that frequently. I would make sure you have a range of high performing ads in an ad set before pausing the under-performers in that case.
@MrDazzling82
@MrDazzling82 4 жыл бұрын
Ben Heath Thanks Ben, that seems like a better idea. I think I’ll start leaving them much longer to find an out and out winner before pausing. Will keep at it :) thanks
@sampalumbo8599
@sampalumbo8599 4 жыл бұрын
Amazing content. Thank you, sir
@BenHeath
@BenHeath 4 жыл бұрын
Glad you liked it!
@FLyCiTy
@FLyCiTy 3 жыл бұрын
great info, thanks
@BenHeath
@BenHeath 3 жыл бұрын
Glad it was helpful!
@agiOverlord
@agiOverlord 3 жыл бұрын
Thanks!
@BenHeath
@BenHeath 3 жыл бұрын
Welcome!
@techwithhamzamalik9546
@techwithhamzamalik9546 4 жыл бұрын
caN WE DO AS FACEBOOK DYNAMIC ADS?
@BenHeath
@BenHeath 4 жыл бұрын
You can if you want. I prefer not to but that is personal preference.
@mblvckiii6267
@mblvckiii6267 4 жыл бұрын
Why would you advise against it? Thanks.
@thiskidjoee5416
@thiskidjoee5416 4 жыл бұрын
I’ve seen so many people say you only need to spend £5 a day to see results. Do you agree with that? My ad only seems to reach about 100 people a day with one click maybe. Just seems insane
@BenHeath
@BenHeath 4 жыл бұрын
No I don't agree with that. Even if you generate a 10x return on ad spend, which is very good, that's only £50 in revenue - not much to get excited about.
@bretjohnstad4672
@bretjohnstad4672 3 жыл бұрын
@@BenHeath Is there a Goalx return on ad spend with an e-commerce store? Is there and industry standard goal? I've seen 15x return on $100 ad spend. Not every time, but that's why I'm here, to learn! Thanks!
@lighthouselabs9875
@lighthouselabs9875 2 жыл бұрын
Does anyone else here the ringing feedback at around 494 Hz?
@heysimmone
@heysimmone 4 жыл бұрын
This is good to know thanks!
@BenHeath
@BenHeath 4 жыл бұрын
You bet!
@acdcbmxsgsnati
@acdcbmxsgsnati 4 жыл бұрын
Sweet man, that's exactly what I needed!
@BenHeath
@BenHeath 4 жыл бұрын
Glad I could help!
@akudamian2716
@akudamian2716 3 жыл бұрын
Hii need some conversation
@akudamian2716
@akudamian2716 3 жыл бұрын
Hii need some conversation
@voltairepabustan
@voltairepabustan 4 жыл бұрын
Thank you for sharing
@BenHeath
@BenHeath 4 жыл бұрын
Thanks for watching!
@Peter-qi9ur
@Peter-qi9ur 4 жыл бұрын
Hi Ben, Great video, thanks! Do you notice a slow down in performance of the respective ad set, each time you introduce a new ad?
@BenHeath
@BenHeath 4 жыл бұрын
Hi Peter, not always. It really depends on how the new ads perform. Sometimes we'll see a big improvement.
@Peter-qi9ur
@Peter-qi9ur 4 жыл бұрын
Ben Heath thanks, this is useful observation.
@Fe3lw
@Fe3lw 3 жыл бұрын
These never work for me. I always get banned using conversations :/
@ismaailaatif9058
@ismaailaatif9058 4 жыл бұрын
Thank you so much 🙏🏾🙏🏾🙏🏾
@BenHeath
@BenHeath 4 жыл бұрын
No problem 😊
@jennafox7990
@jennafox7990 4 жыл бұрын
facebook ads expert
@prabowotarantula524
@prabowotarantula524 4 жыл бұрын
Your laptop has really low resolution that Android viewers enjoy your videos. Is that intentionally? 😂
@BenHeath
@BenHeath 4 жыл бұрын
I'm not sure what you are asking?
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