Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-ecomadvice0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-ecomadvice0724-fbdfy
@saykuus3 ай бұрын
Home run with scarcity and urgency. I copied retail ads like Macy’s and DSW and noticed that as well. I started using that technique and it works like a charm.
@jmj.thomas3 ай бұрын
This guy clearly knows what he's talking about. Thank you.
@GregPayette3 ай бұрын
Ben you’re genuine and generous with information. Appreciate the expertise you share every week. This was a great one!
@BenHeath3 ай бұрын
Thank you very much :)
@hazegraystudios3 ай бұрын
The whole thesis, Ben, hinges on the assumption that they will buy again - or once they have made their first purchase, that we offer something else that they will want to buy later. And this simply isn't the case for some products - depends greatly on the niche. So the key takeaway here is - have a lot more product lined up and available in order to be in a position to sell repeat orders, IF you plan to do FB ads.
@BenHeath3 ай бұрын
If you don’t have any form of repeat business I think it’s very difficult to have a successful business full stop.
@MarkLadson3 ай бұрын
Working with other founders, in these situations I've found that you likely do have a repeat purchase opportunity but will struggle see the best way to leverage that. Being internal to the business narrows your thinking, same for me - same for us all sometimes.
@aronuchukwuezugo6153 ай бұрын
If your business doesn't have a high AOV, high customer LTV, repeat customer purchases you should look into organic marketing strategies and not run ads. If not you would just be wasting money without being profitable
@othmane-mezian2 ай бұрын
Well said African bro@@aronuchukwuezugo615
@MindfulDetailing3 ай бұрын
What should I do with a client who have only 3 products? Also, should I do broad or target only his specific small niche audience?
@stefanfideli65133 ай бұрын
Ben, do you recommend campaign budget spread over longer term or to have a larger daily limit spread over short term? Thanks
@ZlatlanDrake3 ай бұрын
I'm with my company in the Very Expensive Luxury Barbecue scenario and with little to no experience with Facebook Ads, so I guess it would be so hard to understand Ads performances knowing that we probably will have almost no sales at all for months coming from any Ad we may launch. In this case, it would be more effective to just refer to the Influencer tactic, leaving ads for later when we have a more structured branding, or perhaps investing most of our budget over a creative and catchy media campaign but with a really low budget for running the ads to target a small niche of potential clients? These are the only two ideas I could think of in order to overcome this impasse after watching your really informative video and reasoning a bit over it.
@themcocom60492 ай бұрын
Ben, thank you for always providing valuable information, really appreciate your work! One question right here, is it suggested to stack up both Omni Content and Conversion Ads with same Ad? Or just go for Conversion if already run with considerable budget?
@BasilNadeem3 ай бұрын
that first point is so true lol. one day I see the CPA I aim for then the next day it double and triples
@bjorndehondt25993 ай бұрын
Hi Ben, love the video’s quick question. I would like to run a warm and cold campaign for €10 a day (so €5 each, for a smaller company). Would you think that is enough or should it be a €10 minum to test everything out and get results?
@pabloh.52473 ай бұрын
Thanks for your video. I like this new format. Did you ever worked in a campaign with some ecommerce product, in certain country where the purchase of the product is made a lot more by messaging than purchase objective? For example, in Uruguay people tend to buy with message campaings (whatsapp) a lot more than purchase campaign directly in the online store. So I feel a little lonely here 😅 I should upload these sales as offline conversions right?
@sanjayjethwani29583 ай бұрын
Hello Ben Thankuu so much for this valuable video, A quick question for you when you mentioned that we are going to have a new feature which would allow us to tell meta to focus more on acquiring new customers I guess we already have one feature by the name existing customer budget cap which can allow us to deploy a certain percentage of our total budget to target our existing customers which would include ATC and website visitors please correct me if I'm wrong.
@Alex-m4q1sАй бұрын
Hi Ben. We have an Ad+ campaign - one ad set and many ads beneath. Got good results but they've dropped off a noticeable amount. Can I try changing this to a Cost cap strategy in the ad-set level without loosing all my social proof or would I have to set up an entirely new duplicate campaign - ad set - ads etc.
@mikefreemn41543 ай бұрын
I'd love to hand over my marketing to a business like yours but need to get to that point first where it's generating enough to pay for it. It would be great to see a structured route from zero sales and zero audience to the point where a business like yours would be willing to take it on.
@Maxi33112 ай бұрын
Is it better to have two different ad campaigns for 2 different products (perfumes and hairstyling products) or it is better to have only one campaign and two ad sets? Thank you 🙏
@JoeGomezco21 күн бұрын
It's better to have 2 different ad accounts for different products. That way the ad account will optimize for each specific customer.
@atiqmarketer64703 ай бұрын
i want to do a meeting with you about marketing strategies,, I have done all of evn yours too.... if you have time please let me know.. need to sort out somethings and also mention some problems
@RiaSmile25Ай бұрын
very valuable information! thank you.
@manuelherk32362 ай бұрын
hey Ben thanks for your videos they have helped a lot. But recently I keep stumbling about the problem that whenever I add a new campaign for a different product (same or different niche) the existing campaigns stop working pretty fast. I use advantage + for all. If I sell two different kinds of shoes e.g. should I create one adv+ campaign and ad set for both or one for each?
@JoeGomezco21 күн бұрын
You should create a new ad account for every product. Ad accounts are trained to learn how to get customers for an specific product so if you put in more products it'll start looking for clients for those and it wont work for every product.
@kruszy69902 ай бұрын
"if people can buy what you offer on amazon for less, your campaign won't work" -> In Brazil not every people buy on amazon, shopee or aliexpress, so many sites offer the same product at higher values and it works.
@brandonfletcher31613 ай бұрын
Bit off of topic but in your professional opinion when do you think they are going to allow you to breakdown creative elements on flexible ads? Probably the most annoying thing for me and everyone else I know right now.
@BenHeath3 ай бұрын
Good question and yes I’m sure that’ll be added soon
@drjawaidiqbal9883 ай бұрын
Hey Ben, you are just amazing! Love from Pakistan. 😊🇵🇰.
@LOAMMAWI2 ай бұрын
Same
@Frankneee25 күн бұрын
you are amazing, thank you
@narinhuseynli-qh3in3 ай бұрын
thank you Adam
@chefgoyar_d3 ай бұрын
as always great content! If you could make a video on how to work with micro and macro influencers as an ecom biz owner, would be amazing! I'm a tiny bit reluctant to start just because I don't know how much to offer them and what the other "standards" are when it comes to working with influencers
@BenHeath3 ай бұрын
Thanks and good idea :)
@Qilian11883 ай бұрын
Hey Ben are you currently open for partnership?
@roberta30493 ай бұрын
What if my average product price is £16. How much should I spend to make a sale
@BenHeath3 ай бұрын
That depends on your AOV more than product price.
@subajoti88263 ай бұрын
Please make a detailed facebook ads strategy for coaches, consultants and agencies. Like👇 if you want same
@khaledarja92393 ай бұрын
Great business tips here, not only for FB ads Thanks boss
@BenHeath3 ай бұрын
Happy to help :)
@KingOfLongevity3 ай бұрын
Hey, I've been putting in a lot of work, tried numerous strategies, and I've got a no-quitter mentality. It's been a long journey, and I haven't given up. Can you offer me some guidance?
@BenHeath3 ай бұрын
Keep going :)
@karimabdelghanie47623 ай бұрын
Awesome ❤
@danielezabrini98573 ай бұрын
Nice one!
@muhammadsaadfarooq23423 ай бұрын
Ben I want to work with you 🙌🏻
@arsiqarsiq3 ай бұрын
I love watching you because you are a cutie 😊 and the ads of course
@ASHMARKTING3 ай бұрын
why this contant free i can't belive that
@Jen_Lao3 ай бұрын
Because this video is also an ad.
@SarahDigit.2 ай бұрын
fastest way to build a brand is to hire influencers 8:30
@plutonicyotobe99963 ай бұрын
First
@wealthliteracy60932 ай бұрын
Come to think of it, dropshipping business is just like affiliate marketing business😅😅. Both of these business ventures don’t hold the business owner the rights of the product. The product delivery is directly from the manufacturer itself.