The ONLY Facebook Ads Retargeting Strategy You Need

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-onlyretargeting0424-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-onlyretargeting0424-fbdfy

[@argdieselpaul1153]

Had to come back to give props to Ben for our 38.8 roas retargeting campaign 💪🏾

[@arkislife9357]

What ad did you run. A photo ad with like a 10% off or somthing?

[@basic22221]

@@arkislife9357no no no, you need to unlock your marketing brain😂

[@raihan-riad]

Wow! I felt like a genius when I got 28 RoAS. 38+ is crazy! What industry was that in?

[@VincentKing-xc4me]

You putting this up for free is actually clutch - praise to you

[@mergimvranovci8372]

You are a person who helped me a lot, but now I am going through the most difficult period in my business, I am very sad with the situation I am in.

[@BenHeath]

Keep going, every business owner goes through hard times. You'll get there :)

[@mergimvranovci8372]

​@@BenHeath Love u for real.

[@bslmarketing]

If you're not getting customers/clients, don't be lazy or scared, use google search look up businesses in the industry you want clients in and start cold calling to set appointments to talk further about what you offer. Shoot for 40 cold calls minimum per day, and 3-5 appointments, no excuses!

[@mosumartdesign3547]

keep pushing sales tru leads sir..may u business goes well soonest! from MY..

[@ConnorShirley-xz5br]

Everything is clear. Brief and clear. No water. Thank you)

[@LawrenceThomas-qi3qg]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@ColtKeen]

Everything is clear. Brief and clear. No water. Thank you)

[@gamertyper6476]

love your videos, great info, clear explanations, and also entertaining. Just the right amount of edits. Very well done.

[@mindulachulitha210]

Two points to consider before opting into these strategies. 1. CPA tend to increase compared to remarketing campaigns because you are now targeting cold audiences. 2. Ideally still we should exclude previous customers who completed a conversion because, that's the audience Meta would try to reach frequently. It does not have to be 180 days. Think of the product usage lifecycle and and create an audience of previous customers. If you want to cross-sell or up-sell [sell something for existing customers] use a catalogue campaign.

[@JettStevens-fn4oj]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@ecomerist]

Ben is second to none on KZbin when it comes to Meta.

[@BenHeath]

Thanks a lot :)

[@SGames_1]

does dropshipping work with fb ads​@@BenHeath

[@mrmarkl328]

He’s a scam

[@temoshoraseona4009]

Hi Ben, what budget do you recommend for a retargeting ad set? & how long should it run?

[@FinnQuin-u7s]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@DominicKane-fs4vh]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@NathanielReeves-f6t]

A good lecture that will benefit all who have followed this excellent explanation.

[@UriyahCook]

A good lecture that will benefit all who have followed this excellent explanation.

[@HoldenOak]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@AmyMorris-y2q]

Very helpful! I did have a question about exclusions I was hoping you could answer...if you're retargeting your audience with a lead campaign, for a free workshop, would you exclude people who have already registered for that workshop, or just those who have attended the workshop, or neither?

[@CarterWalker-jp9tx]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@RoryRogers-s8t]

Clear and understandable, I wish there was more information like this.

[@IsmaelTorres-jj7eh]

Everything is clear. Brief and clear. No water. Thank you)

[@markpommett5712]

If you're retargetting a large audience you better put on a cost cap or you will blow through budget. Efficiency matters.

[@BlakeDrivesIndiana]

The only issue with cost caps is they can take away more qualified quality customers. I understand where you're coming from but it's about testing and not as simple as your making it out to be. Not every campaign performs better with a cost cap I know from experience.

[@markpommett5712]

@@BlakeDrivesIndiana yes, thats why I recommend segment your warm and cold audiences with appropriate caps. High caps on cold audiences to drive volume and low caps on warm traffic to drive profit. It’s the only way to truly scale at efficiency with predicable results. I like consistent results - unfortunately you wont get that if you don’t use caps on higher spend. Your results will always vary and it’s financially risky. The only time I use max conv. bidding is for warming up the pixel or if I have a warm small audience.

[@BlakeDrivesIndiana]

@@markpommett5712 I'm interested in knowing what industry you are doing Facebook ads for if you care to let me know, thanks!

[@silverline-studio]

@@BlakeDrivesIndiana Not true, its just the more you spend the more data meta gets.

[@DmitryFord]

Clear and understandable, I wish there was more information like this.

[@PapaJhayPulido]

this is what ive been looking for this will be a eye opener for my page my biggest concern is about funds cause u need funds so you can run the ads

[@LivingInHoustonTexas1836]

thank you for this video, retargeting is what I was looking for to get back in front of my audience

[@BenHeath]

Happy to help :)

[@CarterThomas-hx7fd]

Thank you for creating the video - likes Unequivocally !!!!

[@RodneyMorgan-ll9cz]

Thanks for the video! Loved it very much!

[@ThierryPham1]

Extremely insightful thanks!

[@DylanBaldwin-if4yd]

You putting this up for free is actually clutch - praise to you

[@ZaneRobinson-c8p]

It's a pleasure to watch.

[@huseyinyuceer2582]

Thank you for the detailed video! How many custom audience groups would you recommend selecting per ad group?

[@EthanLee-ic5cc]

Thank you for creating the video - likes Unequivocally !!!!

[@NotMyName888]

Great video, thanks!! One thing that confuses the hell out of me - do you apply the same retargeting audiences as exclusions to your cold campaign? If so, doesn't your argument for not adding exclusions apply to the entire concept of whether to have a separate retargeting campaign? If Facebook already optimizes ad impressions based on # of times they've been to site, why not just run the cold campaign and allow it to retarget as it needs to? Isn't it a big assumption to think that the retargeting campaign is going to pick up on the lead exactly where the cold campaign left off? In other words, the cold campaign is working hard to get new leads, but the moment it gets a click it loses that lead, and we expect the retargeting campaign to follow up on it. But how can we be sure that it really does? Doesn't that click go from a hot new lead to just a tiny fish in the large pond that is your retargeting audience?

[@CharlieWelham.]

great video really helped man!

[@IsaacRussell-nx8xl]

You explain it very well!

[@SaMa-on8mj]

Hi Ben, I did the opposite of what you suggested (created separate adset for each custom audience) thinking that I'll find the best performing ones and pause the rest. But the CPA is too high, and I think these adsets are competing against each other so I'll merge them instead as you suggested. Thanks

[@BenHeath]

Let me know how it goes :)

[@HarryBaines-k1t]

The video is great, informative!

[@JakeWard-k7s]

You explain it very well!

[@sorenzo388]

First, thanks a lot for all the good content! One thing I am still wondering: if I have different products, like different food products, do I have to set up a new cold campaign and warm campaign structure for each product? Or do I group them somehow? Really couldn't find the answer to this anywhere. Would be happy to learn this. Thanks!

[@sgkrasts]

Related question - You recommended creating different campaigns for different product ranges, but since website visitors and facebook page engagers are the same (mostly we can't differentiate which product they're interested in), wouldn't the warm ad set be essentially the same in all campaigns? That "feels" wrong, but would love to understand why this is ok.

[@ehcontentcreator]

Thank you, Ben 😊 great information!

[@KevinNorton-sr1yj]

The video is great, informative!

[@Shaggie-w6y]

Great video. About exclusions - if my overall audience is small, lets say 500 ATC and 100 purchases. Would you still not recommend to add an exclusion for the purchase? And generally speaking, would you recommend start regrading in these mentioned sizes of audience?

[@ChrisHorridgeUK]

Great and concise video, thanks.

[@greggrant4221]

can this be set up as a adset in a cbo campaign or should it be a new campaign altogether

[@BenHeath]

I’d most likely use a different campaign but you could include it as part of a cbo

[@greggrant4221]

@@BenHeath thanks Ben if you happen to see this if a separate campaign how would you work out the budget what I like about cbo and being new to this I really reply on fb to do it things !

[@WalterWheeler-ct3qt]

Thanks for the video!)

[@blackjade96]

Why do you have the retargeting campaign go to Leads and not Purchases? What should the Performance Goal be if not to maximize conversions, and if it is conversions, what is the conversion event?

[@blackjade96]

Our pixel has only used Purchases as our conversion event, would using Leads potentially change the pixel in any way?

[@AshishMehrotra]

In todays time would you go complete advantage plus with budget cap for retargeting and existing customers campaign or manual re targeting campaigns

[@gamertyper6476]

Hey man, I may have a challenging topic for you that I would love for you to weigh in on with your expertise if you're up for it. I work with Shopify stores quite often and these stores have subscriptions through recharge and bold. How can I track those separately from just a purchase inside Facebook? I don't necessarily need to break it apart from being a purchase, I would just like to be able to label those, so we can see we had 200 purchases and x amount of those were subscriptions. Just to give the business some kind of projections for estimated LTV based on their average subscription length. Again thank you so much for putting these videos out for free, you're the man 🙏

[@VonNelson-qr3xj]

No water, fast! Way to go.

[@chosenonemedia8337]

Very, very good!!!

[@zebaoil8401]

Thanks for the information

[@mixioshop]

Hi, i got 2 question : 1. should i create a new adset in the already running campaign where I want to retarget or should i create a brand new campaign for the retarget ? 2. Lets say i have a running campaign with a video , if i want to create a new ad for same niche ( but other products ) , should i create it in the same campaign ? Thank you ! Great videos

[@LawrenceThomas-qi3qg]

It's really great.

[@MichelleHenderson-p3k]

Thank you.

[@stephena8939]

Great Video! Quick Q, what should the ad spend for retargetting be in comparison to the main campaign?

[@abridetobe.daretobediffere2831]

thankyou for such an informative video I really appreciate it and have made these changes to my add :)

[@davidvallin76]

How would you do a full funnel campaign structure and how would you retarget on that audience? would you do separate campaigns (hig-mid-low) or would you use different conversion objectives on ad-set level? Many thanks

[@BraxtonWatson-r2i]

Everything is great!

[@SamuelPatterson-sn7xt]

It's beyond praise.

[@Abhiisheknipun]

Hi Ben , Advantage + audience option is not available while I am creating ad . What should I do? Only audience option is showing

[@mikearmstrong999]

Great advice (again), thank you. But at the ad level, what do you present to them - a carousel? catalogue?

[@BenHeath]

Thanks :) Could be any ad format that works for you, image, video, carousel, etc.

[@TrishalaPunjabi]

What kind of creatives should we use for retargeting campaigns compared to normal campaigns?

[@NickMarkulis]

Do you exclude your warm audiences in your warm audeince campaigns from your cold audience campaigns?

[@BenHeath]

Good question and no not usually.

[@JabezDixon]

That's just awesome.

[@DannyJamezz]

Is the Omni present still relevant? It was uploaded 2 years ago 😳

[@nidalraffoul]

I always get that message. Ad set may get zero purchases in a sales campaign unless I change the daily budget very high, is that normal?

[@filmingyu6623]

Hey Ben ! Do you recommend separating Male and Female targeted creatives at the campaign level or ad set/dct level? So basically one campaign for each gender? ..............OR is that unnecessary (or not good for the account or conversions) and just keep it to one conversion campaign and separate genders at the ad sets level? ..............Do you see an improvement in conversion when you target genders separately even for a Unisex Apparel brand? ie..... target women showing women only in the image/video creative as opposed to targeting unisex and have both guy and girl in one pic, image ad?

[@sgkrasts]

Yes! I have this question too. Which way does it work if you're broad targeting? Is it a) The AI is optimizing the target at the ad set level and then choosing the best ad from that ad set to show the targeted person (here I think we would have different male/female ad sets esp. if products are MOSTLY for women, but there are some for men) or b) The AI is optimizing the target at the ad level (so the target could be completely different for each ad and we just have one ad set).

[@lemongrassfirst]

I'm still not sure, if it makes sense to target a language. I'm selling an online course in English and I advertise in Europe. When I select English language targeting, the audience in Europe is cut in half and I have €20 CPM now.

[@LeoOBrien-g7b]

It's really great.

[@weartranscend]

Should I be setting up separate retargeting campaigns for each product or collection page that I am including the url for?

[@voltor46]

Any suggestion about the best kind of ad creative for this strategy?

[@jessc2064]

Within custom audiences, can you only select visitors to your own website or is it possible to select visitors of any website?

[@mikey-at-zero-likes-it]

Ben, with the retargeting changes Meta made recently, is retargeting dead? How should advertisers do remarketing now? Say you have many product campaigns going at similar audiences and then your retargeting off of each of those campaigns? Person A can be in multiple campaigns and thus could be put back into retargeting multiple times for each product. Is frequency capping still working? It doesn't seem like it. How should it work?

[@liliaalvaradophotography7774]

Would you recommend a conversion over lead campaign?

[@adam-nb2qw]

Do you recommend targeting different audiences for the same product in different campaigns, and each audience would get its own creatives (different hook..) which address that audience to that specific product.

[@abhaysaboo8353]

Hi Ben - thanks for this video - very helpful. With Meta's AI becoming far better over time, is a retargeting strategy even needed. Wouldn't their AI be able to figure out that higher frequency will increase conversions for certain leads?

[@XavierHughes-t7z]

You putting this up for free is actually clutch - praise to you

[@olawhizzy]

Hi Ben, great video. I have an issue, I noticed that my retargeting ads cost x4 of my other ads. How do you think I can optimize this?

[@silverline-studio]

what a vague question. You obv did something wrong

[@rainydayhype]

When you do video viewers, are you selecting all the videos in your library or just the top performing within a certain time frame? We have a lot of videos so trying to figure out an effective way to build this audience.

[@GodAlmightysMasterpiece]

i am trying to add custom audiences but can;t find the all website visitors

[@katdobvines]

When I search for all website visitors nothing comes up but I've had visitors off my last engagement ads recently. What am I doing wrong?

[@fiona.muthoni]

What campaign objective can I use for brands that don’t have a website and are using DMs to sell?

[@StevenWatson-eg5nh]

Beyond competition.

[@farmerjeffsiewicki]

I guess this means all your custom audiences must come from one single pixel or can it be multiple pixels?

[@coachjoel9463]

Where can I find the omnipresence traning you mentioned? :-)

[@EazyboyZ2012]

Would like to know as well

[@BenHeath]

If you search for that on my channel it’ll pop up :)

[@Pmjmedia]

Hey Ben, great video! It's weird cause I'm using the same pixel and account ... but I don't see anything in the Custom audience menu. Can't look for All website or Facebook page engagers nothing... the menu is empty, do you have to create those?? Thanks

[@saadarshad7046]

Great video Ben! Question, whenever I include purchasers in my retargeting the results are massively over reported. How can we combat that?

[@BenHeath]

Do you have all your tracking set up properly? Sounds like there might be an issue.

[@salmanmunir1657]

Ben How to structure the same campaign if I have multiple products? Should I create 2 adsets, 1 for each or should I make 1 adset with both products winning ads in it? Waiting for your reply :)

[@Kaaamghif]

Thanks for the video! But I would like to ask you a question: is this strategy works well with a brand who just operates on a different location? The context is we are trying to penetrate a new audience market in a new region. Thanks in advance!

[@BenHeath]

Well in a new location you won't have warm audiences there yet, so you won't be able to retarget.

[@Kaaamghif]

@@BenHeath thanks! You are the best

[@meluminig]

thanks for the best explanation. also can you explain about lookalikes

[@BenHeath]

Yes I have a new video soon :)

[@Simo2025-q5p]

What if it's for a specific event that you're promoting and you want specific ads to target people that added to cart to purchase an event ticket? Does this apply? As the ads will be specific to those people who added to cart.

[@BenHeath]

In that scenario you can create a custom audience that specifically contains add to carts only and target them. That's not the approach I would usually take though.

[@jobrhhhh]

I’ve always wondered, when should you start a retargeting campaign? When your email list or web traffic reaches a certain number?

[@BenHeath]

As soon as you can. That probably means at 200+ in your retargeting audience :)

[@OGPoopa]

Hi Ben , Quick Question, I been collecting data in my website for years but I haven't install Meta Pixel. I am about to install the Pixel , If It possible to track the data in the past or I will need to recollect data again. ( I watched all your video , u the best fb ads agent )Thanks

[@BenHeath]

You can’t track data from the Pixel before it was installed I’m afraid. Thanks for the kind words :)

[@MrDino8398]

Do you exclude retargeting audiences from the top of funnel cold campaigns?

[@BenHeath]

Good question, but no I don't.

[@ecom.laknabil]

How you create your videos??

[@JoeMambrodi]

How much does the mentorship cost if selected?

[@Erhankilinc17]

Hey Ben. Thank you for the video. I have 50k custom audience. I start retargeting ad for 10 USD per day. It ıs not spending anything. What can be the reason?

[@debrahudson3334]

Thanks

[@TheCaptivatingDancer]

Thank you