Daniel Wellington Went TOO Far! Worst Value Watch EVER? - Iconic Link Automatic

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In this Daniel Wellington Iconic Link Automatic review video, I analyze the new DW automatic watch, to see how it compares vs MVMT Arc automatic and other offerings from big brands like Seiko, Orient and more. Is Daniel Wellington worth it this time? Or is it a borderline scam?
🛒 WATCHES FEATURED (Affiliate Product Links)
DW Iconic Link Automatic ➡ geni.us/dwiconiclink
Orient Bambino:
Silver Version RA-AC0M03S ➡ www.tuswatches.com/product-pa...
Cream Version RA-AC0M04Y ➡ www.tuswatches.com/product-pa...
White/Gold Version RA-AC0M01S ➡ www.tuswatches.com/product-pa...
Black Version RA-AC0M02B ➡ www.tuswatches.com/product-pa...
🎬 Chapters
0:00 Daniel Wellington Iconic Link Automatic Watch Review
0:17 MVMT Arc Automatic
0:52 The Worst Watch Brand Ever?
1:02 "most advanced timepiece to date"
1:12 Price
2:50 Unboxing
3:08 First Impressions
3:18 Sizing
4:05 Case Finishing
4:28 Dial/Aesthetics
5:31 Crown
5:52 Movement (it's garbage)
6:51 A complete rip off!
7:44 Exhibition rear (it's confusing)
7:59 Bracelet
8:47 Crystal, is it mineral?
9:09 QC go bye bye
9:35 Water resistance & where it's made
9:47 Insultingly poor
10:19 Better DW alternatives
📺 Related Videos
Daniel Wellington Quartz Review: • Daniel Wellington Watc...
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🚨 Disclosures
I use affiliate links when linking products in the video description. Ben's Watch Club is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites. We also utilize affiliate programs with retailers such as Jomashop, Aliexpress, WatchShop, and more. Please assume any product links could be affiliated.
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Ben's Watch Club tends to cover affordable watches like Seiko, Timex, Casio, Citizen, MVMT, Vincero, Bulova, Orient, Hamilton, and more. We rarely feature luxury watches like Rolex, Patek Philippe, Breitling, Tag Heuer, Tudor, Grand Seiko, Cartier, Omega, Audemars Piguet, or Hublot due to their price.

[@BensWatchClub]

Come follow me on WatchCrunch.com - a new discussion platform for watch nerds: bit.ly/BWCWatchCrunch1 Thanks to WatchCrunch.com for sponsoring this video. 🛒 WATCHES FEATURED (Affiliate Product Links) DW Iconic Link Automatic ➡ geni.us/dwiconiclink Orient Bambino: Silver Version RA-AC0M03S ➡ www.tuswatches.com/product-pa... Cream Version RA-AC0M04Y ➡ www.tuswatches.com/product-pa... White/Gold Version RA-AC0M01S ➡ www.tuswatches.com/product-pa... Black Version RA-AC0M02B ➡ www.tuswatches.com/product-pa...

[@tjlee9901]

i wouldnt buy the watch , even if it was good quality , with that retarded logo ....well , dyslexic perhaps .

[@tjlee9901]

maybe the watch is a clever marketing product for dyslexics .

[@ailestriker9888]

When Ben's face forms the toyota logo, something truly heinous has happened

[@tjlee9901]

@@ailestriker9888 LMFO

[@tjlee9901]

@@ailestriker9888 : Watch out Toyota

[@SW-8228]

459 for a Daniel Wellington… when you can get a Hamilton Khaki field for near the same exact price. Weird world

[@fbkensarhd5279]

459 for a Hamilton khaki field where you can get a Seiko field watch for 200. Weird world.

[@bruceleroy8063]

Still, Hamilton is free to market more if they like.

[@user-wr9fv7zm9n]

Weird people who buy it!)

[@DarrenBates]

Could get a Seiko 5 GMT and enough change left over for a G Shock with a tough solar module and multi band 6 timekeeping. Two watches that would last a lifetime.

[@charleschaimkohl]

You can get 3 Orient bambinos instead

[@WhatTimeIsIt999]

Ben throws his money in the bin so folk like us don't. What a man.

[@pzwolski]

If the watch is worthless, I believe he sends it back and gets a refund. He has both the money and a video published.

[@NajCarnage]

@@pzwolski he’s a reviewer. Why would he send it back if it’s working. He needs all these watches

[@pzwolski]

@@NajCarnage What for? I do not think, that he wears these crappy watches on his wrist. And keeping them just for future reference is pointless IMO. He can just reuse video clips shot before and thus bring us 'new' content.

[@ezrabaraka3583]

Don’t worry the watch comes off as a business expense so it’s tax deductible and he probably makes more money from it then 495$

[@NajCarnage]

@@pzwolski Your opinion.

[@rr40v8]

It’s revolting how companies such as DW exploit people’s ignorance with junk like this. Thanks for the vid, brilliant as always and Happy New Year to you!

[@thorham1346]

It's so easy to research watches online nowadays. It's kind of people's own fault if they buy this.

[@rr40v8]

My initial thought to your comment was that you were being a bit harsh, but on second thoughts you’re right, at that price they should carry out due diligence before buying and hopefully come across Bens Watch Club!

[@lefroy1]

Silimlar practices go on everywhere, Beats headphones are a good example.

[@wintermute8315]

All companies exploit ignorance. It's how money gets made.

[@byteme9718]

@@rr40v8 If people are dumb enough to buy them then that's tough and a reflection on their stupidity. Rolex are no different, they just operate at a different price point.

[@tudorserban111]

But Ben, they invented a movement that is powered by the motion of your wrist! I've never seen anything like it. That's gotta be worth at least $1000 and they're selling it for half.

[@tyronepalma3854]

DW is the final boss of bad fashion watches

[@Eicee-yg6jh]

Yeah, Is the orphan of kos of the watch industry

[@konstantinnico8922]

​@Eicee1989 😂 definitely true would take always a Seiko over an DW

[@aaawwweeee]

Yeah cheap fashion watches you can get on amazon or aliexpress are at least honest with there price. i don't know how DW comes up with a price like that.

[@trcs3079]

@@aaawwweeee the company aims towards non watch people who want something "fashionable", let alone all that horology nuances that they wouldn't know of

[@generalaccount6531]

That completely uncustomized, undecorated cheap movement straight from Aliexpress is just so insulting

[@iM7SnaKe]

when I didn't know better I actually bought one of DW just because a friend of mine has two and I really liked the slim case. after spending 180$ on it, after few years I got more into watches and now I still have it as a reminder to think twice and do some proper research before buying some crap.

[@billybatts9491]

I just said the samw thing!!! Have yours stopped working? Mine did, but it works again. I just wound it to the right time and it started working again.

[@TheLegitAlpha]

Now we have to wait for Ben to look at Vincero’s newer automatics. Preferably the Argo, given it’s a popular model. It’s a similar price point, but at least they opt for a 9015 instead of an 8215.

[@vignashnalli8443]

For that price, I got an Automatic Tissot Small Seconds watch lol (Around $400), it's amazing how deluded these fashion watch companies are.

[@tjlee9901]

u would pay extra for small seconds ?

[@motaman8074]

Amazing how deluded consumers are.

[@tjlee9901]

@@motaman8074 : exactly

[@S6R15]

You can get the Tissot PRX or Gentlemen in Quartz for that price

[@timharris559]

It’s kind of why I’m glad these channels are around. I bought myself a Tissot PRX automatic a few days ago and probably wouldn’t have known the obvious quality differences without it

[@MHM1975]

I bought a Seiko Alpinist 1959 Re-Interpretation in grey dial yesterday. I was resizing the bracelet this morning and for a second I almost had a buyer's remorse (not really). After seeing this video I'm very happy with my Seiko especially when considering I paid 459€ for it.😀

[@tjlee9901]

i wonder how much it cost seiko to produce your new alpinist

[@MHM1975]

@@tjlee9901 Parts/manufacturing/assembly maybe 20€? Development/manufacturing/marketing/distribution etc. maybe 100€?

[@rv9990]

Great watch. Welcome to the club!

[@Faminetheblack]

I've had my eye on the limited edition 3k dollar one for like 3 years now

[@kevincoleman242]

Ben slamming DW? I'm in

[@shaunharn1998]

I can get Tissot, Mido, Hamilton, Victorinox or a Bulova with Sapphire Crystal automatic for cheaper than this lol

[@EEE_MMM]

I'll opt for the Seiko 5 GMT, Presage Cocktail Time or Turtle at this price point, thank you very much. Or a Citizen Promaster Tough Ray Mears, or a nice Eco Drive diver. Any Zelos, Phoibos or Boldr. Or any Timex. Or a PRX Quartz. Or a Certina DS2 diver. A Hamilton Khaki Field. Some nice Bulovas available for this price. Damn, there are plenty of options if you sit down to think of them!

[@tjlee9901]

i have a beautiful tissot seastar 7 i could get serviced for less than 200$ but even that seems dumb to my mind

[@DarrenBates]

Yep. 500 is a price point where you can still get a huge amount of value. One of the really premium Prospex divers like the King Turtle or the King Samurai can be had for 500. You could buy the new 38mm Bambino, the Kamasu and have enough change left over a pretty amazing G Shock for 500.

[@Theo-ul8qm]

I’m amazed by how little thought seems to have gone into the design of this watch. The dial, hands, markers and even logo are completely uninspiring. I think the font they use for their logo might actually be Times New Roman 😅. The case and movement are also likely some of the worst you can get for the price. However, I think the inoffensive aesthetic will help them sell more of these watches. I don’t think it’ll be a commercial flop.

[@timeandnourishment1961]

DW should be rebranded as MPT, for Monumental Piss Take. Your courage is beyond compare, Ben. All the best for 2023. Cheers, everyone 🍻!

[@eyupuygun]

We want a WATCHCRUNCH app!!!!!

[@BensWatchClub]

Keep your eyes peeled 👀

[@Sergiors93]

Yep. This is the main thing stopping me from getting on there much

[@raykay91]

I thought it was an app until I couldn't find it on the store. It's very weird that isn't

[@arnaudmeert1527]

That Miyota movement is the biggest insult at this price point. Happy New Year, Ben! Great job as always on the reviews.

[@TheLegitAlpha]

And even the similarly priced Vincero Argo wasn’t as bad. And that actually used a movement more acceptable at its current price point (and even before it went upmarket and upgraded the packaging).

[@ToshMatsum]

I bought a scratchless second hand DW for a cousin on his birthday @ ~30% sticker price, after I noticed he was using that same model as his phone wallpaper. Dude actually loves the brand because of all the Influencers. 🤷‍♂️

[@rainbowtractor]

I wonder if MVMT, DW, Fillipo Loretti, etc. have an internal metric to gauge how much their sales go down and how much money they lose after Ben’s watch club put’a out a video about their watch

[@cirian75]

The Tissot Le Locle Automatic can be had for less

[@MrPleers]

And that one is actually looking very nice.

[@jamesjustin6001]

Beautiful little watch

[@stevenbollinger9776]

Once again, DW lost me at "Hello." "Iconic" is the most overused, meaningless phrase since "old school." Here's a word for everybody: "thesaurus"! Another great video. You're a public service.

[@redexxx]

I got a Certina DS Podium Automatic (Powermatic 80) for less than that (it was on sale but still). It's a really nice 38mm perfect for a daily beater or frankly anything. And it's a swiss brand. Money well spent if you ask me

[@TheWoWBane]

Certina DS: Double Shitter

[@daniellondon6310]

Great video, Ben. You took one for the team when you bought this watch. On a separate note, I think DW is making a big mistake. According to Forbes, MVMT was sold to Movado in exchange for $200 million. MVMT was sold when the hype was high. DW should do that soon or the window will close.

[@rooftopv4664]

Already too late. The last two years, DW has gone from a revenue of €250M to €140M and €72M in losses. They are already done.

[@daniellondon6310]

@@rooftopv4664 Thanks for the data. So the windows is closed.

[@chrislim7976]

There's obviously a market for this and if you're honest the hot air isn't that different from Rolex; just at different price point.

[@richardseaton6390]

It's not Sunday but I'm ready for this roast...

[@amenhotep7704]

I love how you compare and analyze many timepieces

[@jackkeller2623]

Community question: how do you respond when someone shares their excitement over a new scam watch like DW or MVMT? I have this happen occasionally when looking at a friends watch and I usually just say “that’s a good fit for you” or some other avoidance. Thanks!

[@yolobathsalts]

Who cares if the person wears a watch you don't like? My feelings on the matter are if the person likes the watch and is okay with what they paid for it I'm really happy for them. I'll tell them I think it's really cool they're wearing a watch and share in their excitement. Sometimes if I'm really close with the person I'll wait for their next birthday or Christmas and buy them a nice watch with the same design language as the watch they showed me

[@StrikeWarlock]

Look better Really. If you know you look fashionably better than they are, it's easy to convince them that the brand they bought into is a scam.

[@ogenmatic]

The company is going in the same direction as the “D” in their logo. Backwards. Hard to do when you’re swimming at the bottom of the barrel but they did it!

[@tjlee9901]

maybe the backwards D is for dumb or dyslexic

[@TuanLe-wz1ko]

For that price i could get a titanium eco drive, an orient bambino and a vostok amphibia with enough change for a g-shock. That's a whole watch collection right there

[@weedsmokinator420]

The fact that they EVEN BOTHERED to copy Rolex' date window magnifier is absolutely hilarious. I mean DW, seriously? xDD I think they secretly are aware of the meme department they ACTUALLY are. So they cranked up a bit on the meme meter. Maybe as a response to AlphaM's "MVMT being better than Rolex".

[@wezza668]

Ben is wasting his money on scam watches so we don't have to

[@frankdefranco9436]

I recently bought a pilot watch from Aliexpress which has the Seiko NH35 movement, sapphire crystal for just $58 including shipping. I'm wearing it right now and I can safely say it also looks miles better than this POC.

[@mahinahmed2316]

Love your vids Ben 💚 Would love to know your take on the new Casioak series (the solar ones) and please consider making videos on Flieger watches just like the one you did on field watches.

[@T2EESP]

I mean, I saw a Le Locle with literally the same price with leather strap here in Spain. It just amazes me how you can sell this under 100$ Aliexpress piece at the same price of one of the best dress watches on the affordable market without even producing your own movements.

[@nicerides9224]

The price would have been forgivable if the styling had been something really unique and if they had at least decorated the rotor a bit. Invicta put out better for much less.

[@HirooKoslov]

I like how the midlink on the endlink meets the case, otherwise it's a Seiko 5 clone, but at 5 times+ the price.

[@skalarhaubitze]

I've seen this watch online for a while now and already wondered if anyone would ever review it!

[@hectoralonso5064]

@BensWatchClub I would like to know if there are some good "Richard Mille" homages without braking the bank (around 100-200 dollars) 👀

[@a.wolfgang6423]

I've gotten a lot of adds recently about a "minimalist" fashion watch that looks similar to mvmt but it's called mnmal 😐 ... Have you heard about this?

[@kokolexx]

all your videos about DW made me appreciate first and only automatic watch which is SNKL45 more and more... Even my for the quartz version I will still pick my 35 usd Alba watch..

[@fidelpablo6340]

I bought the rose gold Citizen Tsuyosa for almost the same price with the same movement.

[@m4t7eo]

A local shop had one with a Tiffany blue dial, I almost pulled the trigger, but I really couldn’t justify a non hacking, no manual winding movement at that price. I bought a Tiffany blue Casio to scratch that itch lmao

[@tjlee9901]

@@m4t7eo : i would not buy another seiko even with non handwind , unless maybe it was 60 bucks .

[@tjlee9901]

real gold ?

[@tynchytemper9618]

At that price, if they're too tight to go for the 9000 series, at least use the 8315?

[@jamesdean8427]

Wait, what's wrong with DW? They designed a watch face that I've been dying for watchmakers to make for years

[@aLwE17]

I've just check Daniel Wellington and MVMT on their local online store in my country, and holy heck they're selling them for the same price as Casio Edifice and G-shock watches; but unlike buying an Edifice and a G-shock wherein you get proven high-quality steel or resin material, a myriad of utility and features, solar-powered, a 100m or 200m water-resistance; all you get with a DW and MVMT is a thin watch with a "minimalist" design(translation in the design industry: ultimate profit margin but dumb people will think its trendy), 3 ATM which just means "splash-proof and rain-resistance"(I don't think it's even something they should put on their product at all) and a marketing spiel about cutting the middleman which is dumb because Casio is selling cheaper watches with million times better quality despite having a ton load of middlemen.

[@JMNTN]

that butterfly clasp is literally the same as what comes with any aliexpress watch with a butterfly clasp

[@acetwoone3800]

I couldn't believe my eyes when I saw a Daniel Wellington store in Dubai mall, for anyone who doesn't know Dubai mall is the most fancy and lavish shopping mall ever and these scammers actually have a store in there, shocking

[@TheLegitAlpha]

Apparently Valuchi is popular there too.

[@benbarnett5684]

Great video, Ben. Have you heard of the citizen tsuyosa?

[@lemmontree1]

The dial is not too bad. But the case and it's thickness are a let down. For that price it competes with a Seiko SARB033.

[@imwastedhere]

Another great video

[@Merlin012001]

I just got an Orient Kamasu with a green dial and unidirectional bezel(RA-AA0004E19A) for $200 less. I'd go for the Seiko he talked about.

[@quixomega]

I have a Seiko cocktail watch, the finish quality is really nice and the face gets comments.

[@AnvilClank]

In direct comparison, the Seiko 5 undoubtedly has a much better quality to price ratio.

[@nicerides9224]

That's an understatement. Seiko 5's might only come with workhorse movements but they are decent ones and their styling is better. Maybe the DW beats the seiko in the bracelet but for the price difference you can always upgrade the bracelet on the seiko.

[@AnvilClank]

@@nicerides9224 agreed

[@sylvainck4666]

It’s all about the price. If it’s priced at 59, it’s a good choice. If 159 msrp, that’s fair. 459? That’s garbage.

[@johnjones928]

Gotta smile at this one, DW has finally broken into the auto watch market because (you know) the fact that their previous models were quartz was the problem.🤨

[@3rdpig]

The purpose of this watch is as simple as it's design. And that purpose is to separate a fool from his money.

[@gerechoppers]

You could buy a lot from Tissot for the same price or even cheaper, from a REAL watch company with some history. Great video Ben...again.

[@quixomega]

I'm currently wearing an Orient Kamasu I paid $250 for and that came with a sapphire crystal. How is this worth $450?

[@Atombender]

"There is minimalism as a pursuit and there is minimalism as an absence of thought." ~Teddy Baldassarre I think DW belongs to the latter group.

[@chromecobalt]

I was abhored with brands like DW and MVMT so I decided to make my own with a swiss movement with much fancier look and sturdier build quality for less price. I even tested the prototype watch for 4 years now and it's going strong :)

[@nathanielbrice8725]

Love your channel mate, but getting serious Dr Evil vibes with that top 🤣

[@troy-montez-kadena-indihoy6206]

Many content creators earn adsense by critisizing DW or Hublot The creators are happy because those brands exist

[@Dr_Doe]

Was Ben referring to the watchuseek forum at 1:54 ?

[@chrisgeorgiou1516]

For as little as £100 more, you could buy a vintage 1960's Omega Geneve. A watch with both good looks and an arguably iconic movement, the '565'. You could even snap up the Seiko speedtimer, a watch that is far more complex, reliable and would last a lot longer.

[@EnglishTMTB]

You can get plenty of quality vintage watches for that price - heck, you can get second hand 21st century Tissots and even Longines at around the asking price for this DW. I can't see why anyone would buy this tat.

[@JoeMenjivar]

In the last three months I've bought two used Hamiltons for less than the price of this watch.

[@78vintages]

You really took one for the team there, bravo

[@jojogpt]

I've got three Seiko 5s for a combined price of €360. One could get a Presage or a Hamilton for less than $450.

[@spongy7x]

I showed my family this video. They're not into watches and didn't get it - Until I told them that a preowned Omega Geneve starts at 600$, and a preowned Rolex starts at 3000$. What non-watch enthusiast need is perspective. Spending 5000$ on a watch you'll wear for 10 years is equivalent to buying a coffee at work every day.

[@tjlee9901]

my first omega was quite a beautiful watch and only cost 35 dollars used in 1974 . would i pay a grand for the same watch today ? no

[@Shakesbeer1]

Holy macaroni. Iron Annie 5056-1 costs 499 EUR and it has Sellita SW200 inside. And I grabbed it on sale for 362 EUR. -6 seconds per day - wunderbar!

[@doltonrobinson4187]

You should review a Dakota, there a smaller company in the US

[@Disturban]

The thumbnail pic says it all 😂 I can’t believe they had the cheek to do this. I literally just picked up a AUD$390 Seiko Presage in the Boxing Day sales 😭

[@billybatts9491]

I bought a DW here in Spain. Didnt know anything about them. I paid 159 for mine, but it stopped working. I wound it to the right time and it works again. I was going to take it back, but ill use it as a lesson to myself to do a little research before i buy. Now i have a bulova precisionist on the way to my house so itll be there when i get back from shitty europe.

[@Fenn3k]

for everyone thinking of getting this, they rather should get the slightly more expensive (~800) Tissot Gentleman Powermatic 80 or so, which actually is worth it’s asking price and you won‘t be laughed at

[@jasongultjaeff9397]

When I first saw that thing, I thought "why not just by a much better Seiko 5?". Which you mentioned! Just a rubbish overpriced watch that doesn't look good at all.

[@rassie16]

Got the Iconic Link on sale for €90 - quite happy with it

[@CECS1]

I ended up getting one as a gift Lets say it took $250 at a watchmaker to get to +/- 26sec per day at best.

[@shaunharn1998]

It actually look nice for under $150 I actually don't mind definitely not anything over $200

[@r.o.1330]

....i've seen far worse looking watches. this one is overpriced for what you're getting. at half the price it would be, "expensive" but off the rip off radar. that's the only real problem i see with it. one could argue it's actually a better value than an $8K rolex selling at three times retail. good review, i've subscribed.

[@dougmcravion4470]

Being right between the two PRX models is a terrible place to be for such a bland watch. I’d get two Orients for that price

[@tenettttt]

DW is grasping for straws at this point. The glory days of influencer sales are over. The company is doing big losses. Good riddance.

[@Klingonmastr]

For almost the same price you could get a Seiko Alpinist or Seiko Solar Speedtimer. Both of which are much better watches. If you want a watch with the same look as this DW just spend slightly more and get the Tissot Gentlemen. At least with the Tissot you get the Powermatic 80 movement and not this low end Miyota movement.

[@the_once-and-future_king.]

You could get four Invicta Pro Divers for the money AND have enough change for a takeaway on your way home!

[@MJFallout]

LoL , the case is so brutally angular and unrefined, it looks like the high polygon model failed to load in in time, so we're looking at the low poly stand-in.

[@BAF605]

Looks like their attempt at a Datejust to me. You could probably buy a reasonable quality fake (if that's your taste) for less. Sad that so many people get taken before someone like Ben puts them straight.

[@adarshmohanty9074]

Just get a seiko 5 srpd instead for 250$ or if u want u can also get the seiko 5 GMT for 400$ . Both amazing. In-house 4r36/NH36 movement with hacking . Can't get a better quality in this price

[@yorusuyasoul69420]

At that price U can buy Tissot Prx quartz with a lil bit extra left lol

[@campshay19]

Boy I sure do like my Zelos Swordfish that was $299

[@eyupuygun]

I missed youuuuu brooo

[@dimasakbar7668]

I love Daniel Wellington. Consider it as visible filter test

[@mCblue79]

I'd rather the cheaper Seiko thanks 🤔

[@UncleSkiBum]

I just bought a grail watch of mine, the Hamilton Interstellar Cooper (khaki Aviation Pilot Day Date) watch and that was £600 and blows this DW out of the water

[@cyburntwentytwelve2455]

Daniel wellington used to have a brick mortar store in carnaby street london

[@jonathaniler]

I would rather buy a Seiko with a misaligned chapter ring.

[@HFSurvivalSchool]

Thing I don't get is why don't they respect themselves , I'd never start a brand like that but even if I did , got that successful I'd at least offer one model that could bring up the reputation of the brand , like one watch that would offer so much value that even brand haters (or all of us who dont like crap) would love, people literally will give ass to get a few bucks...

[@marknocbogataj9753]

NH35s are not a much better choice tho. I like my Miyotas more.

[@jonwlo]

The dial/indices look a bit explorer-y. Nothing else does though!

[@DieselPower1968]

Ben i hope you get most of your money back on that dire watch..rather have a pagani design 😄😄..by the way have a happy new year!!🎉🎉

[@paulandrews7622]

The movement in this horrible looking watch, though old and outdated, is actually a reliable one ! A bit like the old 7S26 from Seiko. But whole heartedly agree that instead of £459 it should be about £159. Rip off with a capital R.

[@michael-h95]

Not sure who the target market is? DWs seem to be aimed at people who are new to watches or who are just after the aesthetic? Why would that market care if the movement was automatic or quartz?

[@Tobi_Jones]

what is up with the audio on this video, there is a very high pitch ping in the background that comes and goes.

[@mramaretto114]

Founder of DW bought Swedens most expensive apartment for 10 million dollars some years back, thats the thing that happens when you have healthy margins. However now its not going so good any more and i dont think this will be a big seller you can just congratulate the dude he exploited a part of the market in perfect timing

[@PlugInRides]

The Miyota 8315 costs a bit more, but it is decorated, and offers a 60 hour Power Reserve. Unfortunately, the 8315 is only marginally less expensive than the 9015. While you give some love to the bracelet, the gaps between the links seem quite large. It looks like a $20 bracelet, at best. To ask this kind of money, the DW needed a Miyota 9 Series, and the much thinner case that movement would permit. This new DW automatic seems to combine Meh, with WTF.