Bermon Painter - Behavioural Science + Product Innovation = ❤️ - Spotlight UX June 8, 2023

Bermon Painter presents at Spotlight UX 2023, on June 8, 2023!
Event link: fitc.ca/event/...
Presentation description:
In Bermon Painter’s presentation, follow an in-progress effort to create a new digital experience for type 1 and type 2 diabetic patients that integrates with real time glucose monitoring devices. The effort layers behavioural science on top of human-centered design methods to get to the root of the cognitive, social, and environmental influences that cause patients to make decisions that have a positive or negative impact on their heath. An integrated patient and clinician digital experience is being developed over a 12-month period to compliment other health efforts that focus on improving health outcomes.
Objective
Demonstrate a well-orchestrated, disciplined approach to product innovation.
Five Things Audience Members Will Learn
1. A breakdown of behavioural science methods
2. Optimal ways to layer behavioural science on top of traditional human-centered design methods
3. Successful data gathering, testing, and piloting methods
4. Uncovering unconscious and conscious decision making
5. The need to wrap common design thinking methods with a couple of business-centric “bookends”
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