Best Cold Call Opening Lines - How To Start a Cold Call

My best cold call opening lines revealed! Learn how to start a cold call and turn cold prospects into paying customers. Join the Ultimate Online Sales Masterclass Sales Legacy or Watch our Free 1-Hour Training: www.saleslegacy.com/
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Timestamps
0:00 Intro to Best Cold Call Opening Lines
00:26 Cold Call Opening Line
02:23 Setting Expectations
06:48 Identify Pains and Qualify Prospects
07:03 Pain
08:41 Uncover Desired Result
10:30 Close & Set Up The Next Meeting
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Cold Call Opening Line
If you want to become better and cold calling and craft the perfect cold calling script, the first step is to focus on your first line. The cold call strategy I recommend is to ask for help. For example, you can start your cold call with, "Hey John, I'm a little lost. Do you mind if I take a second to tell you why I'm calling?" This cold call strategy works in several industries from smma, tech, and more.
Setting Expectations
The next step of your cold call script is to set the expectations for the call. In my cold call example, I'll show you step-by-step how to set the expectations for your cold call to disarm the prospect and build rapport. When you set the right expectations on your cold call, the prospect is less likely to hang up.
Identify Pains and Qualify Prospects
After setting expectations in your cold call script, you'll then transition into asking questions. This may be one of the best cold call secrets. In a B2B sales environment, you'll want to ask the right questions that uncover the prospects' pain.
Pain
As you start uncovering the prospects' pain during your cold call, you'll want to ask more questions and dive deeper into the customer's pain. What do they want to accomplish, why didn't it work, and what are their biggest challenges. These are some of the questions you'll want to ask.
Uncover Desired Result
As you dive deep into the prospects' pain during your cold call, the next part of your cold call strategy is to understand their result. In a perfect world, what does your prospect wish they can accomplish, and how can you position your product or service as the solution during that cold call.
Close & Set Up The Next Meeting
Finally, you'll want to close out the meeting. During a cold call, it's unlikely to make a sale on the first call because the prospect does not trust you enough, and you'll have to move them to the next part of your sales cycle, which may be a demo or presentation. Closeout your cold call by scheduling the next meeting and clarify what the prospect can expect on that next call.
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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#coldcall #coldcallopeners #coldcalling

[@patrickdang]

Learn how to generate more leads with your dream clients and close more deals by joining the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/

[@travissean]

I work is an account manager for a tech sales company right out of college, stepped away to work in higher education, and now I'm getting back into tech sales. I'm trying to knock off the ring rust, and your channel is an extremely valuable resource to not only refresh my memory of best strategiesand industry terms, but I'm also learning a ton of new information. Recently subscribed, and I'll be sure to refer this channel to others beginning in the field. Love what you're doing dude!

[@sumanghosh6851]

Hey Patrick, I follow your videos a lot in Sales. Great information on cold calls. Can you kindly make a video on how to get through the gatekeepers, specially the reception.

[@missrosannah964]

Patrick a HUGH THANK YOU. You are a life saver 😊

[@Arvinross]

Fantastic video Patrick! Love the step by step process in the video. Thanks

[@patrickdang]

Appreciate that! Glad to hear you loved the video

[@ishungchan]

Love your content man, it really helps me alot!! Keep it up

[@sukhvinderdhani]

Love the life lessons and psychology that is being taught while learning how to cold call ❤️

[@Craftymama1234]

I really like your videos! You get right to the point and have great information. Thank you!

[@patrickdang]

Glad you like the videos!

[@thewarthens]

Man, your service is incredible.

[@WintsonTham]

Great video Patrick! Gonna draft a cold call script by extracting the essence from what you have shared! And you have a very charismatic voice 😊

[@patrickdang]

Good luck and thanks!

[@tania9433]

Thanksss your valuable sharing

[@ravipravips]

This video is Bible of cold calling! Salute 🙏👏

[@R.E.S.T.and.R.E.S.E.T.]

You're amazing! Thank you so much for sharing this step by step technique.

[@patrickdang]

Glad you’re enjoying the videos :)

[@kimchiyamz6150]

Why are you lost though

[@dakshashrivastava7579]

Hi Patrick, this video is really awesome thank you so much for sharing. I request you to make one more video on how to handle when the prospects says he is already using a solution?

[@usmanrana6977]

Great steps

[@Itzzz_moose]

Really good speech👌 really helped me! Appreciate it!

[@patrickdang]

Thanks for watching!

[@blessingayodele5870]

Really amazing, Patrick

[@patrickdang]

Thanks!

[@thathunter1760]

Such a great idea

[@patrickdang]

Appreciate that

[@nikitashcherbina8878]

Gold.

[@lewiscardwell6878]

Hey Patrick, Great video. Just had to prepare a sales prospecting video for an interview. I got to the final stage. Would love to see your take on it in a youtube video. Any plans for a video on the topic?

[@patrickdang]

That’s an interesting interview process. I’ll see what I can do in the future video. Thanks for the suggestion

[@tracivie]

Hi Patrick, your videos are great, would like to see one on lead generation 😀

[@patrickdang]

I've done plenty of videos on this topic, feel free to check out my channel.

[@gladysdepaz4153]

I do cold calling for Real Estate. Please create a sample script for this please😢. You're really so smart😊

[@ricomason1]

Very good but remember... before you can speak with the prospect you have to get past the gatekeeper! Get creative on the Gatekeeper... Unless you have a direct line to the prospect themselves. The Gatekeeper is the key to opening a positive conversation with the prospect. They could be your advocate for the prospect! We keep forgetting that your great advice never gets to be used if you can't handle the gatekeeper! Like Spock said... Remember!

[@gladysdepaz4153]

You're the best! Glad I found your channel. i would like to be your student.

[@bohemians5386]

Hi Patrick! Your videos are really amazing and helpful. English is not my first language so I don't understand why you say I am a little bit lost in the script. What does it mean when you on the phone?

[@anushajames300]

Really great video Patrick, I learnt a lot from it. Since I recently got into sales and marketing, I want to work on my confidence. Can you share some insight on it

[@patrickdang]

Sure I can make a video about confidence in the future!

[@anushajames300]

@@patrickdang omg! totally looking forward to it!

[@arv2125]

Cool

[@dennydavidful]

Hi Patrick its realy giod, can you share sample cold calling with nine step sales cycle

[@arv2125]

Patrik please make some videos about linkedin linkedin marketing

[@pomojemuteraz]

Hey Patrick, You definitely deserve more subs , this channel is way to underrated

[@miguelangelpinto6761]

This is great. How can get to the gate keeper to talk to the decision maker?

[@ameyborhade8597]

What are applications used for researching prospect info

[@lh3643]

What do you say to get thru to the decision makers? How do you get pass the secretaries?

[@mahhingaminggate5028]

Petrick when you say i am a little lost doesn't it give the impression that you're just not confident and uncertain guy ?

[@aqazahb8915]

I work in laboratory equipment sales. And I make cold calls to industry/ factory... Do you have any idea, how to start the conversation? To introduce what im selling about.

[@Frederick0220]

As the SDR, how would you schedule a time for a demo with the prospect on the phone when you don’t know your Account Exec’s availability?

[@markocarapic47]

what's the name of the track in the background?

[@nimitacooks]

Hey Patrick, great video! Quick question - what if after you ask them "Does that sound fair to you?" they say yes it does but can you call me back another time? How do we know they are actually interested in speaking at a later time or are just pushing us away? Thanks in advance!

[@patrickdang]

You can then ask “okay great, what day works best for you” if they give you a date and time, there is some level of interest. If they don’t give you a date and time, you can ask “okay interesting, it doesn’t seem like you’re interested in scheduling another meeting. Is this the case here because if you’re not interested, I don’t want to waste either of our time.” From there, if they give a date and time, you should be good to go. And if they say that they actually are not interested, that’s alright. Just move on to the next prospect. Hope that helps!

[@nimitacooks]

@@patrickdang thank you! That definitely helps. I like the upfront approach in just asking if they're not interested so either one of us don't waste time! I'm definitely going to try that going forward. Also, can you do a video in the future (unless you already have one on this) on using a CRM (eg. Salesforce) as effectively as possible in sales?

[@rickjohnston5069]

Can you do a video of some live cold calls with this script? That would be awesome :)

[@patrickdang]

Great idea. I'll see what I can do in future videos.

[@travissean]

definitely would be interested in seeing some demos of live calls

[@fayazahamed6802]

Yes some live cold calling videos

[@user-li4ro6jm6d]

I need a guide to finding businesses to contact and how to contact businesses for sales opportunities how do i do that any videos for that?

[@rodrigo.moreira]

Why are you lost? I didn't get it!

[@troyma2345]

What is the title to the background music

[@jacoblim8634]

How do you know if someone is running Google Ads?

[@searchbug]

Hi, Patrick! What's your take on those who are doing cold call and their first line is asking if the person's name is this or that? 😅

[@Brahmdagh]

Yeah, I'm not very confident about that "I'm lost" intro

[@saraanwar4694]

Hey Patrick, First I can not thank you enough for your amazing videos, they are truly amazing, straight to the point and amazing Second regarding to starting the cold call with the following phrase " hey X I'm a little lost " forgive me but I guess " a little lost " doesn't sound professional or sounds more like someone who is in a desperate need for help, so is there is any alternative that you would advise me to use, truly appreciate your effort and help and wish you all the best 🌷🌷

[@samuelramos6689]

Do i need college to work in tech? I am 21 and work in sales at a car dealership and want to transition into tech sales

[@patrickdang]

It’s not mandatory but large established tech companies like Google and high profile startups typically prefer a undergraduate degree. It’s still possible to break into tech sales without a sales degree but you’ll have to demonstrate you’re ability to sell tech products which is typically more complex relative to car sales.

[@samuelramos6689]

Thanks a lot

[@rhoselyndelarosa2087]

What if the client you called is not the decision maker. I hope you can create a video whereas they are not the client itself and pursuing them to give you the direct contact or transfer you directly to the owner

[@jaysocial3663]

I like talking but its bit too wordy Patrick, if your making many sales calls per day it will sap your enthusiasm saying same long opener over and over, your vibe will be off after the 5th call, any shorter version that does the same job?

[@bestmixesonline7744]

if someone calls me and start with I am little lost, I would tell him to use google maps. LOL.

[@patrickdang]

It works for me but it might not for your industry. Try it out and see what works. Best of luck!

[@thareallildeecy]

You related to Johnny?

[@cheazinwingwa2584]

Hello i this video is a value bomb. I was wondering if there is any way which I can use to get the business Owners social media accounts of eCommerce Businesses. I think it will be better and more effective if we can reach out directly to the Business owners but unfortunately I don't know how to do so. Please if you can help me this I will very happy

[@patrickdang]

Thanks for the question. In your situation, I would make a list of all the eCommerce businesses you'd targeting. Then I would go on LinkedIn to find the owners of these brands and use a tool like Apollo or Hunter to find their direct email. If you're targeting larger brands, you'll most likely find the key decision makers on LinkedIn. But if you're targeting small local brands, finding the decision makers may be more difficult if those owners are not on LinkedIn.

[@cheazinwingwa2584]

@@patrickdang thanks for your response....it will go a long way to help me out. Am grateful. You have one of the best channel on KZbin becuase you share value and you still make sure you answer all the qu in the comment section though you are a busy entrepreneur.. That's alsum

[@basilnaidoo2917]

Don't think it's appropriate to address the prospect as Hey!

[@jeffmays1949]

One way to get more credibility with affluent, educated clients is knowing how to spell "Openers" instead of "Openners." Just sayin'.

[@dkiss01]

A call goes downhill at "I'M A LITTLE LOST" 😂😂😂🫣

[@ionsravan]

Cool

[@patrickdang]

Thanks!

[@rodrigo.moreira]

Why are you lost? I didn't get it!

[@Triumph2024.]

He's not really 'lost.' He's just saying that and then asking for 'permission' to tell the prospect why he's calling to make the prospect drop his guard and go into listening/helping mode.