Best Makeup Under $10 at Ulta Beauty

Today I'm handing out the inaugural Tati Awards for the some of the best Drugstore Makeup Under $10 at Ulta Beauty. 💕 xo's Tati
🦋 ▸ JOIN the TATI LIST:
www.TheTatiList.com
▸ WHAT'S ON MY NAILS?
Nails: Loud Lacquer Sasha 2.0
▸ WHAT'S MY JEWELRY?
Rings: Kendra Scott
Necklace: Kendra Scott
▸ PRODUCTS MENTIONED:
Brighten Up! Banana Powder $4.99
Lash Princess False Lash Effect Mascara $4.99
I Love Extreme Crazy Volume Mascara $4.99
Lash & Brow Gel Mascara $3.99
Extreme Shine Volume Lipgloss $3.99
Soft & Precise Lip Pencil $2.99
Fix & Last Make-Up Gripping Jelly Primer $5.99
Volume Stylist 18hr Lash Extension Mascara $4.99
Pure Nude Baked Blush $5.99
Extreme Care Hydrating Glossy Lip Balm $4.99
Buffer Brush $5.49
Smokey Eyes Brush $2.99
Precise Eyeliner Brush $2.99
Eye Blender Brush $2.99
Bronzer Brush $3.99
Welcome to Sin City Eyeshadow Palette $9.99
What The Fake! Plumping Lip Filler $4.99
What The Fake! Extreme Plumping Lip Filler $4.99
Stay & Play Gel Eyeliner / But First Espresso $4.99
▸ LET’S CONNECT
Instagram glamlifeguru
TikTok TatiWestbrook
Snapchat TatiWestbrook
Twitter glamlifeguru
Email [e-mail]
▸ New PR Mailing Address
TATI, Inc.
2300 W. 7th St
Suite 108, Box 211
Fort Worth, TX 76107
FTC DISCLAIMER: This video is Sponsored by essence, however my thoughts and opinions are completely my own. There are no affiliate links.
All Rights Reserved © 2023, Tati Westbrook
Hi I'm Tati Westbrook, thank you for watching, please be sure to check out my collection of new makeup review videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorials, beauty tips, haul or perhaps even a giveaway, I hope you enjoy watching.

[@sharlap4664]

One thing I love about Essence is how they haven’t really changed their pricing over the years - where Elf has gone up in price. Not sure how they do it but I 👏🏻!

[@aqua_girl2]

Yeah, I was thinking about purchasing an elf product the other day, but when I saw the price I was taken aback - I don’t have that kind of scratch! 💵

[@blueberrygirl17]

Totally agree

[@makeupbyseli31]

@@aqua_girl2same!!

[@aidak3341]

Yup they are my favorite section in Ulta! Almost everything I try I love and the fact that it’s so affordable means I can try more 😊

[@gricinda3830]

Elf has gotten too big for their britches. Not buying anymore.

[@krumelkrams3054]

Can I just say thank you.. I got married at 22 (5 years ago) and didn't really have the budget to get a professional to do my makeup for the wedding. I looked through so many of your videos and literally picked every product I needed for the Makeup look I was wanting, from your recommendations (I got so many compliments for my makeup and I didn't spend more than 50 Euro!). Now, 5 years later, I definitely have a bigger budget. Life changes. You know what doesn't? The truth in your recommendations. 😂❤ I still regularly come back to your videos to see what's up and what you tried. But now I watch your videos with my two daughters who ADORE you and are starting to want to play with makeup because of you❤😊

[@KV-db9gw]

Aww❤

[@luciaferreirorodriguez7601]

this was so cute!!! thank you for sharing it ❤

[@mzzzextra230]

The fact you called clear mascara a “ gateway drug “ into makeup is hilarious and so relatable

[@haleyparker1111]

Tati, I love that even though you’ve transcended all the levels of glitz and glamour, you still remember what it’s like to be low on cash while still wanting to play with all the makeup. As an art student, I can’t get enough of these videos! Thank you for your dedication

[@playingtime24]

100%!!!!

[@karichaney5934]

Can we appreciate how good Tati looks over the years! 😮

[@sunshinegalkw9675]

I love how Tati endorses $4.99 make up while wearing VanCleef & Arpels jewelry! She is absolutely fabulous! Love you Tati!! ❤️❤️❤️❤️

[@pinky7400]

Its very smart that tati takes sponsorships now but she makes sure to include old snippets of her giving these brands love so we know this is genuinely a good match. ❤

[@makeupbyseli31]

Yeah i agree, i hate when people do the like „you guys know i have been loving and using this thing for years and years“ and i am like, i Watch you since 201X and Never heard you Talk about this thing like….!?

[@Nursekim0915]

I really appreciate her doing that too it's nice seeing she did use and like the product because it does get annoying to see influencers rave on a product there being sponsored for and we've never seen them use it before and we never see them use beyond there sponsored video Tati is true to her word and won't steer us wrong

[@TheMakeupChair]

Ohhh I love the throw back 🙌 so fun!! ☺️

[@iduli02]

you should do a year end award show where you round up the best products of the year!

[@JenniferDubowskyLAc]

Good idea ❤

[@vilearninglife4723]

I would click it right away. With all the nominations and all the shabang.

[@marilynalvarez9951]

We need Scott Barnes to do your makeup using ONLY Essence 😁

[@saritarina1]

I would totally watch that ❤

[@javieravilchesgarcia3010]

Love that idea

[@lauramocza5523]

Omg he said “what is Essence” when doing Tati’s make up and it made my eyes roll like ok sir… too good for school vibes 😅

[@Sss-my7ol]

Yaaasss

[@NYtoNC]

Yes!!!!!!!!!

[@autumnlynn57]

Just wanna say THANK YOU for BEING YOU. Whatever would we do without you tati!?

[@humanpersonne]

Yay! I'm happy that you're embracing more partnerships and sponsorships now. You've earned more than a decade's worth of trust in your viewers' eyes. So NEVER worry about us not trusting your opinions if you take more sponsorships. Sending you love and hugs.

[@Bun28_]

Department store videos are entertainment. Drugstore videos are educational 💜💜💜

[@RebelRoseAngel]

Facts! 😊

[@misstanya15]

Essence and catrice are top tier for me because of Tati!! Always love your recommendations 🥰

[@violethill_]

Always love when Tati suddenly changes idea about trying on more makeup 😂

[@taesha896]

I can't stop staring at your perfect hair! Everything about it is perfect! The style, the length, the highlights, the shine. GORGEOUS 😍

[@beautysGLANCE]

Love ESSENCE products! The Lash Princess is my all time favourite 🤩 You have to do a dedicated CATRICE video as well. I moved from high end to Catrice, that’s how great they are

[@juliahannon7226]

As an ulta employee, we aren’t judging we are just admiring your beauty ☺️

[@PamelaH_HappyVibes]

Their little $5 eyeshadow palettes are BOMB! And, I absolutely love their mascaras. ❤

[@neeneeintexas]

I'm here for the December Tati Award Show!! Make it happen, Tati!!! The Tati's 🎉 is just what we needed, and we didn't even know!

[@annaw27]

i couldve sworn Tati used a dermablend product recently. like within the last 2 weeks.

[@roubaissa6996]

Beautiful Tati ❤😊 you’re a ray of sunshine on this platform. Thank you for doing this video. Could you do another line like physicians formula or one we have down under as well like elf?

[@sweetbsting4557]

You know what I love, being a woman in her forties who can laugh at herself. Thanks for owning your past and embracing it as part of what got you where you are! 6:42

[@x3lea866]

Just wanted to say I fully support and love seeing you doing sponsored content! Your die-hards know you’d never steer us wrong so I love seeing you getting that bag while also sharing your honest feedback!! 💰❤

[@live4salsa]

Hope Vegas went well 👩‍⚖️ Love to you, James and Puka ❤

[@Tati]

It went amazingly well! Thank you 💕 xo's

[@live4salsa]

@@Tati So happy for you! Hopefully it will soon be history 🙏 Much love 💜

[@cherylkay93]

Happy to hear it went well.❤😊

[@VRwarrior]

So happy to hear it went well ❤

[@gracemedina1320]

I work at Amazon and I would say we ship the essence lash princess mascara everyday. I see it all the time

[@Androgynous_alien13]

I love the drugstore section at Ulta 😍

[@alessiagrandi9365]

It's incredible, comparing to the old videos, how much happier and serene you look now hope it's keep going on ❤

[@chelbieningowuk4648]

I would love a Tati Awards series every season 😍 it would be so great!

[@jaymoon5765]

I’m a mascara junkie and try every new drugstore launch but I always go back to the green Essence mascara - it’s the chef’s kiss!

[@cathypavich678]

Why did it take me so long to find your channel? You are really a breath of fresh air! I love listening to you at the end of a busy day and just get happy. I’m learning and feeling lighter. Thank you

[@SelenaaaL]

Thank you for always putting your heart into every video! It shows. ❤️

[@rebeccakessler4417]

The essence bronzers are so beautiful as well!!

[@notjustanotherbrickinthewall]

essence really is amazing. They stepped up their game! I love lash princess mascara. Their foundation brush is really good. I have a lot of their brushes for years and they are all holding strong. They now have amazing multi chrome flakes! It’s so freaking beautiful! The glosses are amazing as well. I’ve been looking at that primer for some time and I never know should I get it or not.

[@xoxostaci]

Tati getting excited just at swatches … this. This is why I watch you bc I too obsess over just swatching and get SO excited ❤ and inspired!! Ugh I love makeup. 💄

[@deannatorrez]

I will definitely be adding some of the liners and powders to my cart. I love the baby got blush and bronze sticks.

[@kadiedalton9213]

Love your videos! Glad to see you're doing so well!

[@victoriaortiz615]

You are stunning and I’m obsessed with your reviews 🥹❤️✨

[@ItsMrsGraham]

LOVE LOVE LOVE lash princess! For years! And those glosses are *chef’s kiss* I have all the colors and wish they would release more!

[@InflamedLips]

I love that essence is German drugstore brand that is so well loved all around the world ❤

[@tracys72539]

I love essence products!! So glad to here all the positives regarding clean ingredients!!👏💞

[@michellemarraffa6051]

Tati I look so forward to your videos and I love the throw backs. My best to you and your family and pray all went well. ❤

[@koutlan1]

I was dying for you to use the purple!!!! Just absolutely perfect 💜

[@karenallen3486]

Loved this video Tati! Your makeup 💄 always looks so beautiful!

[@melindarozas1334]

Love the throw backs; that eye shadows were beautiful. And you look beautiful as always Tati. Much love!!!

[@cyntianunez2089]

Yes! I recently purchased the hot pink extreme mascara, because you used it in a recent video and I LOVE the mascara, my new go-to ❤

[@loreniarangel3027]

Your excitement made my day!! ❤ thank you for this video

[@wendyd1229]

Right in time for stocking stuffers 🎄Thank you ❤️

[@autumnwolf9305]

Love Essence. So many great products that I would choose over luxury…not just because of price but the formulas are fantastic!

[@FastRunner00]

I stopped wearing makeup and watching you when I went to school, so this is my first video of yours since honestly probably 2018 or so (idk when the drama was but it was unrelated), and it makes me remember why i loved you. Big sister vibes, and I so appreciate this video while I'm getting back into makeup for work while struggling financially. Also- fantastic job on editing and keeping up to date, it's something I really noticed here.

[@laurapotpie]

Be my Highlite! YES! I have been pushing that highlighter like I'm sponsored or something to all my friends and really anyone who will listen for YEARS hahaha. It's actually AMAZING!!!

[@robinsnest4306]

I’ve always used the green mascara from Essence and the blushes are amazing!

[@melissareineke1660]

I’ve been using essence for a long time thanks to you. Love you Tati ❤

[@suzy8109]

You look younger now than you did 10 years ago, Tati. You have certainly discovered the fountain of youth. ❤

[@genac4561]

❤

[@chairunnisaanindita]

She looks like her age but she is oh my god beautiful 😩💜

[@anir8023]

Less make up when u age is the key

[@DinkyInky2]

No, it's knowing your skin, selecting products that work well with your skincare, skin type and skintone, and how to apply it in a flattering way. I'm 50, and wear way more makeup now than I did in my youth, and am spoiled for choice unlike back then when it was overpriced colourful chalk and greasepaint.

[@REBECKASHEALTHNFITNESSHUB]

It's called cosmetic surgery not genetics or skin care

[@alicalavera]

I’ve watched you for YEARS and I got into essence cause of you! Great to see an sponsorship from them ❤. Hope you are well Tati sending you lots of love

[@nancyl.beauty4015]

I’m obsessed with their liquid lipsticks. ❤❤ Love LOVE LOVE!

[@OpalMoonstone247]

Ooh, that jelly primer and dark espresso liner is everything! ❤

[@rlnguizado]

Thank you so much! I am trying their mascara, highlighter, lip gloss and an eyeliner because of you.

[@stephaniewolf2134]

I love that eyeshadow palette! Completely gorgeous! I’m really wanting to try those eyeliners too, and that mascara in the purple tube ❤️

[@stephaniewolf2134]

@@zaria5785 Thank You so much for your recommendations and advice!

[@beckyf2024]

Can't wait to go shopping with my new Essence list, I can't wait to try the Stay & Slay stay put eyeliner, when you say budge-proof, my ears say, get out your pen and put that product on the go purchase list!!! Thank you for being so real and precious!!

[@reneemeyer9107]

Love the baked blushes, the brighten up powder is phenomenal, and I'll be trying a few more items thanks to you 😅

[@jill_the_organized_hoarder]

Hi Tati!! So glad to see this video today and hope all is well with the recent events in NV. Hugs to u, James & Puka ❤ I LOVE Essence to!!!

[@michellef3218]

I have purchased all of you “Tati Award” winners based on your recommendations and I haven’t been disappointed 😊. I love trying new products but really like staying with trusted products to help me look at my best.

[@bobbiewebb4090]

I use the gel eye liner and I love it!! Even better than some more expensive ones I have purchased.

[@dhwanipathak6883]

Love the video and how you do sponsorships! Essence is one of my fave brands, thanks for the in-depth video! ❤

[@antonioviana7645]

So happy you back, when I say back, back with just plane simple reviews no drama and reviews specially affordable makeup , love you so much, no one does it better than you hun

[@pekopekojumanji]

Thank you for the video! Love your content ❤😊

[@sanaf8127]

Ooh I'm so excited for this video!! Love essence and tati both 😂❤😊

[@christinahamlin2381]

Love that mascara omg ❤

[@carmenjoseph2810]

I had this video playing while following along adding products in my cart on ulta for the spring haul, you can always count on tati to give the best makeup advice

[@erikamaria2875]

Such a great video, I love essence too and catrice! I have to say you are such a beauty Tati! ❤🎉

[@melissachetty1717]

Tati love all your recommendations....this video was amazing and so helpful, hope you back home a resting...love you lots 💘💘💘

[@LindseyDyan]

OMG these throwbacks are sending me!!!! Love ❤️❤️❤️❤️

[@tammy2373]

Love the top Tati! Gonna try some of these Essence products ❤

[@dominiquebright4790]

Tati ur the best!!! I love that u don't just shine light on the luxury u really shine light on ALL of it!! ❤❤❤

[@aleigha9141]

Ooohhh I love Essence! I have about 2/3 of the products you held up. Love the nude baked highlighter and blushes, love the lip glosses, the powder (their 16 hour powder foundation is great too! I use it as a setting powder sometimes), love that brighten up powder too. Omg the lash princess false effect waterproof mascara is my absolute favorite! Thank you for the review ❤ I agree with the others that the sponsorship is well deserved! Congratulations! 🎉🎈🎊 we know that we will always get your honest opinions on any products you use. Sending much love hugs and prayers your way 🙏❤️

[@simhaup1]

I use that clear gel for my lashes when I get them tinted. Love Essence products. My affordable go-to brand ❤❤

[@dawnbrown2863]

This was a fun video! I saw a couple of products that I need to get. Best wishes, Tati

[@antoniawood1854]

I have always loved their long wear retractable lipliners!!!!

[@perfectmanmakeup]

I'm really liking their GIANT matte bronzer!!

[@87prawblems]

Love essence and happy you are staying strong! 💜

[@momma1270]

Tati, years ago you talked about Essence eyeliner pen, black with bright blue writing on it, and I STILL use it along w the extreme lasting pencil. Love them!!❤

[@lauriwinic6219]

I almost didn’t watch this and I’m so glad I did! I can’t wait to get to try the Tati recommended products!!

[@tovalevy3946]

I have been using Essence mascaras for several years now thanks to Tati’s recommendations! So thankful ☺️

[@Travelinglisa]

I tried the essence bronzer and nude highlighter and they are so good 😊 I can't wait to try some more stuff from them.

[@shaynaleann1054]

Omg the swatches of the Sin city palette! I need that in my life 😍😍

[@andydv27]

Imagine Essence x Tati?! That would be fabulous!!

[@crazy-ane2691]

I started using essence because of your videos years ago! The mascara to start then I bought everything from them. I moved from Canada to the UK and the selection here is amazing. I believe they are a German brand and when I visit Germany they have the best displays. ❤❤❤ Holy grails!

[@snimbe]

This is so much fun to see, i work in a store in sweden where we sell essence. They are so good, loved and hyped. So its so fun to see people getting excited about it 🤩

[@mahrosh87]

Omg! Trip down memory laneee, even I had forgotten how many items I’ve purchased from your recommendations from essence especially THAT MASCARA, time to repurchase!!

[@meghapramanik4448]

I follow your reviews and purchase with my eyes closed! I never was disappointed with any of your recommendation ever! My fav❤

[@marjoriethomas8255]

Love their eyeliners!!! And best recommendation from Tati!!! as I have sensitive eyes!!! And this liner doesn’t budge or run or smear!!! 💜💕✨🥰🙌

[@jackiebeans2689]

Love Essence because of your recommendations. The purple mascara is the best one!! I have told all my friends about it. Thanks, Tati!!💕💕💕💕💫

[@kyliesloan6804]

Tati I love my halo vitamins. I’ve been using for years & love them so much. I rotate between the kiwi & the pink ones.

[@asparklylife3965]

This was such a great video! The throwbacks, the comments 😉, the makeup, the TATI Awards! Essence is a really great brand. It was nice to see a dedicated video for it! Always great to see you having fun and smiling ! Lots of love to you and James!🥰💙💜

[@FayeBush381]

I just bought the princess lash for a concert next week. Thank you for the tips all these years. I have followed you for 12 years. God bless you!

[@helenaabella3202]

Your makeup look at the beginning makes you look so fresh and beautiful 🩷 also love your more bold looks ofc 😊

[@brandonbitner6540]

Love this video ❤❤❤❤

[@laikanbarth]

That purple looks stunning with your blue eyes!! I mean stunning!!

[@Lin.12359]

Tati I Love Essence I have almost all the Lip Glosses , plus the plump ones, Love the pencils Wonderful Thank you Tati ❤

[@racheljcooney]

I have so many makeup/skincare favorites because of you! The Tarte primer, Natasha Denona concealer, a couple dozen palettes, 421 Ardel lashes, Ole Henriksen Strength Trainer, Snail Mucin, Briogeo, and so much more 😅

[@kristins9456]

Been wondering when you were going to mention their eyeliners 🙂.....been using them for years. Their liners work better for me than some higher-end brands that sell for exponentially more. The colors are great, the staying power is excellent, and they don't bother my sensitive eyes.