BEST TIME TO POST ON INSTAGRAM | Is there an optimal time to post Reels vs Photos?

[@MillieAdrian]

Thanks for watching friends! If you're ready to plan out your next 4 months of content, check out my FREE 4 month content strategy workshop here ➡ itsmodernmillie.com/workshop-youtube

[@theculturedbumpkin]

I really like how you mention a couple questions that you are about to address before answering them. That always hooks me and makes me watch the whole video. What you’re doing works!! And thanks for the great info.🙏

[@explorenwithlauren916]

GIRL, thank you so much for your videos!! Really helpful for social media marketing. I’m a BIG fan of CapCut so the recommendation was extremely appreciated. Whenever you have a chance, could you do a video that goes over using audio within CapCut & how it plays into trending audio on TikTok/Reels? 🙏🏼

[@MillieAdrian]

Ooooo that's a good one! I'll start testing this more so I can create a video about that!

[@shiwanimalla3586]

@@MillieAdrian yes please! Would be of great help 🤗

[@teeghanlouise]

Really helpful, as always!! I'm from Australia, with mostly ALL of my audience in the US... so optimal for me is 3am hahahaha not sustainable, so I tend to post LATE (say, 11pm) before my bedtime, and they have the post during their morning or lunch... so it helps, a little. Best I can do!

[@cernatdavidsidenis4373]

Maybe you could try scheduling?

[@emilygrace139]

I literally was just opening my phone to google when to post, and the notification for this video popped up. Thanks Millie!

[@MillieAdrian]

Wow we're on the same wavelengths!! 💪🏽

[@kristinhaskins1671]

100% exactly what I was doing as well

[@kenlemarchand]

Sorry, completely unrelated, but I had to say that I love what you did with your hair! Really took me by surprise at first (double take). There, now that I've said what's on everyone's mind... thank you for this video. I recently created a profile for my short poetry, and I had no idea what peak times were available, so some note taking was in order and now I have at least an inkling of where to start given my busy day-to-day schedule. Again, thank you Millie! 😊

[@ashay76]

Shout out to San Diego! I'm in Encinitas. Thank you for all these tutorials. They are very helpful to a newbie!

[@CharmaineLim]

I did an experiment this month where I switched my posting time by 12 hours, doing it in the AM for me (PM for majority of my followers) instead of posting in the evening. So far, I'm not too sure if the boost in engagement has to do with the different posting time or because my photos have changed for the better lately. I think posting during my mornings gives me a better chance to catch other people who live outside of the US since those of us who are ahead are settling into mid-day breaks or evening breaks as the US is going to bed.

[@SamVanderWielen]

This topic is always very confusing, but you kept it simple and informative! Thanks for sharing, Millie! This was very helpful.

[@ashay76]

I signed up for your course! You are amazing, thank you.

[@JoeGuitarPlayer]

Very good information! Thank you.

[@KathyMLifestyle]

Agree with your map ! I grew fast on reels posting between 6-8 am in Texas. It worked out since I just post before work :)

[@MillieAdrian]

Ahhh yes love to hear that Kathy! The map does seem to be pretty spot on for my time too!💪🏽

[@aprilespinoza88]

I've noticed my reels do well when I post on Saturday and Sunday evenings. A lot of my reels are just capturing pretty landscape with a song that fits the vibe. So maybe this is the type of content people like to see when they're winding and getting ready for the week? I don't have a professional account, so I don't have access to insights.

[@jaeekavthankar6194]

Thank you so much for this video!!!! From past 2-3 weeks I'm searching about this only. Now I'm clear about this thing.

[@curiositychroniclesx]

Man I was just researching this and getting me confused and then this video popped up, literally been binging your videos the first half of my day, so much honest value! Thank you!!

[@jeromeghartey8967]

Mind blown I never thought about posting ahead of your peak time I’m going to try that today

[@jennygonzalez5106]

You are amazing! I love how you give different options! I have learned a lot Thank you Millie 🙏🏼

[@MillieAdrian]

Thanks Jenny! I try to have an answer for everyone depending on what they're looking for 🥰

[@conversationsfromtheheart]

Awesome Video! Thanks dear, your hair looks fantastic. ;)

[@eliasoak3296]

Thanks for another helpful video! I'm going to test posting from 11pm to 2am (being in Aus) and see how that goes compared to posting in the morning.

[@gigiplusthebeard]

Thank you for all of your helpful information-Gigi

[@stephanierenberg]

girl i love what you did with your hair!

[@dennyden5952]

Thanks Mille! Exactly info I needed to hear!! Love your humor too!

[@MillieAdrian]

Thanks Denny 🥰🧡

[@barbarateterus8252]

Thanks to your recommendation, I have been really creating nice vids with the CapCut app!

[@hanzelstormborn]

This was superful. Thank you for making it simpler to understand

[@simplylearning]

Thank you Millie for all the tips you're the best ❣

[@marina.artoflife]

Great video Millie... but that hair!!! 😍😍😍😍😍😍😍😍

[@johnhendrick_photo]

Whoa, #1 love your hair in this video, ✌🏼your videos are so good. I am going to follow all your suggestions and guidance. I’ll keep you posted as to how it’s going. Wish me luck 🤙🏼

[@mkresuena4123]

Your posting time really depends on your target audience. Mine works at 7AM, 5PM, 7PM-9PM cause that's the time people usually check their phones. You don't wanna post when it's office hours. :)

[@lury_official49]

Thank you for your advice

[@pmc308]

Millie! Thank-you for the great content and introducing me to Capcut! I saw you recommend it in an earlier vid and it is a game-changer! Do you think you would ever do a video on IG specifically for visual artists? Or could you recommend someone you like who knows more about that? Thanks again!!

[@MillieAdrian]

Right?!?! It has made my editing so much faster than before! I don't know of any creators who give tips within that niche, but I can start keeping my eye out 👀

[@roby07]

Hello sist i'm very helpful that after watch your video's thank you so much greetings from Indonesia🙏🏻

[@superduuude3]

So Millie (first of all, huge fan). I'm in UK (GMT) I've been trying different times and strangely, my better times are in line with the EST/PST average times you shared rather than the graph at the end which showed that 4-6am is a good time for UK. For e.g. when you said that average best posting time for reels in ESTN is xx (I can't remember now without going back lol), I jus converted it to GMT and I reflected that that's actually when my reels/posts would do better too! Thanks for your insights as always!

[@paigemccann2574]

Just found your page, super informative! Thank you for all of the great videos. What tripod do you have?

[@StunnafulPhotography]

Either in the morning between 8-9am cuz people are getting up checking their phones from overnight, or in the evening around 8-10pm cuz people are home and relaxing on their phones. Afternoons are tricky, even more so during the week. It’s a hit or miss, unless you’re a celebrity figure.

[@superminnu]

Thank you Millie, this is the only video one has to watch!

[@MillieAdrian]

Thank you!! That's exactly what I was going for 🥰

[@audreydadalt5539]

Thanks for your tips -- especially the excel sheets. Once you've found a good time to post, how long after should you reevaluate to make sure it is still the optimal time?

[@AmbervanElten]

I indeed always post around 7 pm in Western Europe: The Netherlands. 😊

[@CrystalSMUA]

Perfecting timing😉 Thank you!

[@poogissploogis]

Man, I've been struggling with abnormally low reach lately, and then your time zone map gave me an epiphany! I checked my top 5 cities, and NYC was number one. I've been posting at 8 am West Coast time and realized I've been leaving out every other time zone east of me. I scheduled a post for 8 am Eastern time this morning, and my reel blew up! Thank you so much for this in depth video! I've seen a lot about post timing but never anything about that. Thanks Millie!

[@angeljai588]

Love ur content and the new hair style 🌺👍👍👍🌺

[@MillieAdrian]

Thank you so much😍

[@Heelsandholster]

Your hair is so gorgeous

[@MamaCircut]

I agree i love the colors!

[@energiesandvibration]

thank you! very informative and funny! im going to check out that capcut app been trying a few out so far havent found that right one

[@oliviafortheocean]

So much good stuff! 1) That gummy bear for "short and sweet"...amazing. 😂 2) I post first thing when I wake up at 6:30am PST four days a week and apparently that fits into Later's best times to post! 3) Is there an optimal time for Stories? Or is that on a different algorithm?

[@MillieAdrian]

Hahahaha the gummy bear was my favorite part 🙈🙈 There is no optimal time for stories, but I do have a video that talks about how to increase engagement/views for stories!

[@loesjoosten2615]

girlll your hair! I LOVE ITTT!!

[@KatisBags]

I totally agree! I posted a Reel at 10am this morning and it got almost 400 views! That's really good for me because I'm still new to the Reels game. So your Right On! 👍🏻

[@nayelushaba3041]

I love how you break it down, many thanks 😍.

[@motordemic]

I think best time would be around 5pm for me? In South Africa most people get off work at around 4-5 so it'd be good to build engagement at that time with the post and have it hit their screens when they arrive home. Furthermore my followers age group is still quite young so they'd be busy in the day with sports/school and only be on their phones in the evening. I guess it makes sense 🤪😆

[@nardinadeleon]

I’m based in NJ/NY and I’m noticing that my reels do well around 3pm on weekdays but I’m willing to test the data!

[@MillieAdrian]

YES Nardina! I love that you're willing to test the data! That's so crucial 😍💪🏽

[@nardinadeleon]

@@MillieAdrian thank you Millie ☺️ not afraid to flop! I just posted 👍🏽

[@melecioyoutube7660]

Thank you cause I was wondering

[@HillTopUrbanHomestead]

You rock Millie thanks !

[@ceogoddess2543]

Just have to say. Love your hair, gorgeous ❤

[@edaleman7260]

Looking at my insights, my most active days are Monday at 881 and Wednesday a very close 2nd at 879

[@alimasarra-developmentteam5724]

you really look adorable in this video🌹 and I really like your new hair style! sadly there is a big diamond ring in your hand🥲 or maybe its a camouflage😃 and thank you for the valuable information.

[@travelsofangel7434]

Curious, is this your normal speaking speed or is this faster? Just curious

[@pinktacobeauty5121]

Millie, you are fanFRicNTastic! Where is this top from! Love it. Thank you for all you do! X

[@janetownley]

Oh yes you surely will get a job as a newscaster, young lady. You are nailing it

[@LisaGiesler]

Great video. Thanks. Never knew the insights. Got it!!

[@thesassynae]

Hiiiii!!! Nice to find you, your content is fresh and nice!!

[@angelgerena4277]

Millie you rock!!! Love your content, super super helpful!!! Thank you so much!

[@realalexhuber]

Hi, do you prefer capcut to instock? Or do you still use a few different options depending on the videos. Super helpful by the way, thanks!

[@TheDangPositivity]

I'm still kinda new to IG posting & still learning the app. Thank you for all the tips Millie. I will give this a try 🙌🙏🤩

[@melissaangel783]

Are the suggested times to post locally in that country's times? Like I live in Australia and it says 11pm - 2am is that our time or your time where you live?

[@andresurbinarealtorwichita]

I use capcut as well!

[@LivingUnconventionally]

Always great tips!

[@GretaSzilvasi]

I have realized it too for example half of my followers are European, Insta is poppin between 2 am and 9 am CT, but then not really especially not the late afternoon for my target audience... Also, I think that would be great if Insta would have a timed posting option, so you just set (like on YT when you schedule an upload, so you do not have to press the button at the very second), I think that would help a bunch to stuck with this system and analytics.

[@carmenbuck3082]

This was very helpful, thanks.

[@ogonwaneri5553]

Millie, do you prefer CapCut over Inshot?

[@aq_tattoos]

Had to give a like for the "short and sweet" bit 😂

[@allinspired832]

I love capcut!

[@brickstery]

Thanks for this video :)

[@MillieAdrian]

What time do you typically post to Instagram? When has been working well for you? Thanks for watching this video! For more Instagram tips, download my free E-Guide "5 Steps to 10,000 Followers on Instagram": itsmodernmillie.com/grow-your-ig TIMESTAMPS: 0:00-0:23 Intro 0:23-0:35 Shoutouts 0:35-1:47 Our Sponsor: CapCut 1:47-2:00 The best time to post according to Instagram 2:00-2:40 Locate your target audience 2:40-4:12 Posting before peak times 4:12-5:20 When is the best average time to post Instagram Reels 5:20-6:00 When is the best time to post static images 6:00-6:30 The WORST times to post on Instagram 6:30-6:53 Suggested international posting times 6:53-8:52 My personal advice on when to post

[@tarzilace2743]

I'd say definitely around lunch time when everyone is on break chilling on thier phones. At least for the mom's

[@MillieAdrian]

Oooooo nice Tarzi! Such good insight to know about your target audience!

[@palma.de.milano5844]

I live in Italy and I noticed that for feed posts the best time for me to post is 8 am and for Reels 12: 30.

[@JasmineMcDonald]

OMG MILLIE YOUR HAIR IS SOOOO PRETTY!

[@oliviafortheocean]

I thought the same thing! 😍Changing it up from the usual pulled back and two strands!

[@MillieAdrian]

Thank you so much! 😭🧡

[@MillieAdrian]

@@oliviafortheocean LOL you know my brand too well 😂😂😂

[@oliviafortheocean]

@@MillieAdrian 😂 I mean, I'm pretty sure I see your face more than I see my mom's.

[@beautyandhealthbyster3402]

I do have a question 🙋‍♀️ if someone reports your post or reels does it affect reach?

[@pourladentelle]

Where can I locate my target audience if my account isn't a professional/creator account? Also what is static ?

[@Tatjana_Gartz]

Thank you very much❤️

[@loveinthevalley]

Bruh. That hair. Boom 💣 💥

[@coachvishnu5339]

Wats d ideal time to post in india which is Indian Standard Time for reels

[@karyleianawildernesscapes]

2:15 He says look at Insights for that info, but I can't find it. It used to be easy to find, but now Idk where that particular stat is located in Insights. 👀 Anyone know WHERE it's located? That question aside, definitely agree that there is no longer a "perfect time". I tried to keep a schedule (usually Fridays at 330pm my time), but when I was consistent, I saw all stats drop off**. But when I posted "randomly", the engagement etc all picked up again.

[@DesiCat789]

I believe you need either a 'Creator' or 'Business' account for Insights. You will have Insights directly as a button on your profile or through the menu bar.

[@jdaguimol]

Capcut is awesome! I use that on editing my client's YT video and reels!!!

[@MillieAdrian]

Isn't it!?! It's so easy to use too!

[@crowngraphics]

thanks alot i always ask myself this question.. By the way i love hair style even though its an old video😍

[@MarketingHarry]

There's no universal time to post. It all comes down to where the majority of your followers are. Always check your insights. Then you can experiment with few posting options and choose the one that give the best results. At least that's what I did! 👍

[@MillieAdrian]

Exactly! I created my schedule based on my audience location and when it was convenient for me to post! Finding that balance is helpful 🥰

[@edaleman7260]

3 PM Pacific is 6 PM EST so that would make sense since it's about dinnertime there

[@reecee776]

I love your videos! Can you please make the video using cap cut to remove logos and will this also work on removing filter names?

[@sandysstorytime]

Thanks for the info 🌻

[@daniphantomconcept]

Thank you💓

[@patrickrealestate]

I can go to my insights but I can’t see the days of the week? How do you do that?

[@kdaadventures8616]

Thank you for this video. I do have a question. I posted a reel yesterday and it gained over 1,800 views. Today I have no additional views. Any reason why it just stopped?

[@MillieAdrian]

It's possible that the data hasn't updated yet. Sometimes my reels will be stuck at a number and then another day passes and it's gone up a couple thousand. It's also possible that those views came from your immediate followers and it hasn't been pushed to explore yet So many possibilities! I don't track my plays until 2 weeks after I post a video because Instagram is trying replicate TikTok's algorithm by giving Reels a "second life" sometimes

[@kdaadventures8616]

@@MillieAdrian THANK YOU!!! What's funny us as I am typing this my numbers skyrocketed!!

[@realharryjay]

Hi- I’m curious, is there a limit to how often you can post reels? I was posting 3-5 reels a day and I notice after a couple days my reels now get 0 views (I don’t always share them to feed so I don’t bug my followers )

[@sckooldayzpodcast]

Great video💯

[@sofian8999]

I attempted to post at the exact time my followers were most active on that day (using my insights) and both of the posts flopped completely. I’m a small self portrait account but my posts tend to get 50-60 likes at average, however these posts only got to 10-18. Is there anything else I could do to improve engagement by using insights instead of the time I post??

[@MillieAdrian]

YES Sofia! I totally feel you! This is how you can increase engagement on posts: kzbin.info/www/bejne/eGraaKZqg7ZobZI 😁

[@TheMoreEstates]

Do you make your own thumbnails ?

[@artzylov2]

Thankyou Millie 🥺💓 your video motivated me alot damnn I got so devastated with my low reaches but omg you've motivated me alot🥺💗

[@MillieAdrian]

ahhh that makes me so happy! Don't give up 🧡🧡

[@alexiacerwinskipierce8114]

I don't have a large following. Maybe a 100 give or take. And I've done some research into my followers, I have followers pretty eventlyscattered all around the globe. So I am at a loss as to when to post. I just try to mix it up. Sometimes I post in the morning sometimes at night. They all seem to get about the same amount of engagement. A pretty sad amount tbh. 😞

[@EolaProduction]

You are the best!

[@natashabradley8163]

Your hair is gorgeous 🥰

[@bandlessone]

Your news desk thing had me dying 🤣🤣🤣🤣🤣

[@adnansid9382]

Literally I love you 💖 beautiful

[@joecunningham7513]

Very nice. I just subscribed. :)

[@Supersimple123]

Did you play roll in the movie “Jurassic Park Dominion?

[@beautytresses4158]

After reading the chart I think the best time for me to post is super early in the morning and super late (early) at night