How the Bike Industry Really Feels About Hookless Wheels

[@Rafael-vu2xn]

Hookless is probably alot cheaper to manufacture and thats why the brands love hookless.

[@systemsbroken]

In any case when your "skilled labor" is a pool of Chineese and other Asians who are not old enough to vote in the US...well, the cost of labor really is not that high.

[@weiwenng8096]

The issue is that we can still get reasonable cost hooked carbon wheels, and also not have to worry about exactly what pressure I have to run lest the wheel explode.

[@veganpotterthevegan]

They also lowered their prices when they made hookless wheels

[@veganpotterthevegan]

​@weiwenng8096 there's nothing to worry about if you just read the rim recommendations. And it's not like regular tubeless rims don't have pressure limits too.

[@noobcyclist1017]

Alot cheaper. I can by a cheaper carbon hooked rim than their cheaper hookless

[@treyquattro]

hookless is not "a technology"! It's the absence of material, if anything.

[@chaosengine3772]

Just like toothless is an absence of teeth.

[@davidgoon1978]

well put!

[@korsveien]

Shimano has hooked rims and can run any tire at any pressure so I bought them. Why limit yourself? Added bonus is hubs I can service myself.

[@ivanboesky1520]

Yep. Currently running DA C36’s and loving them. The hookless and 1X clowns can have their clownish marketing drivel driven set ups. 😀

[@LOZUPONEJ]

I wouldn’t want hookless for my road wheels

[@veganpotterthevegan]

50k miles in with hookless and I can't see myself running hooked wheels unless I'm on a velodrome

[@nssomething8370]

@@veganpotterthevegan Similar experience with hookless. What's hilarious is that all the same youtube talking heads being paid by cheap non ETRTO standard wheels manufacturers grasping to hooked tubeless were ALL singing the praise of the Zipp 303s and Firecrests 3 years ago. How they were great and strong enough for all types of road and gravel. The bike industry has a problem with people pretending to be journalists and pushing whatever someone will pay them to.

[@veganpotterthevegan]

@nssomething8370 oddly enough, the industry needs that media. Especially for people that don't know what they're looking for. The people go to the media for better or worse. *I have the 303s as a backup wheelset. They're outstanding for the price and having a lifetime warranty. There are certainly better Chinese wheels for the money, but having a lifetime warranty is hard to beat. I'm not in the industry anymore but running warranties with Zipp is quite easy. They don't ask tons of questions for their wheels

[@jklok]

What advantage does hookless provide to a rider over hooked wheels?

[@portland675]

Why?

[@danielrussell9416]

It's nice to see that the companies using hookless are proud of their work and that we can avoid their products.

[@portland675]

Why?

[@ev-ezaye3580]

@danielrussell9416 ikr!

[@Sills71]

The bike industry promotes hookless BECASUE IT IS CHEAPER TO MAKE... INCREASED PROFITS. Just like the threadless BBs that were promoted and said to be better... where did that end up? Right back at BSA.

[@invisiblescout6335]

Pressfit is better in theory, the problem is that frame manufacturesrs were incapable (too cheap) of manufacturing them to tolerance

[@cloudsmith7803]

Agreed, I'm hooked (all pun intended). Safety is a key I'm not willing to let marketing talk me out of.

[@veganpotterthevegan]

They decreased their prices with hookless...

[@portland675]

How did the profits increase, when the consumer price went down considerably? That actually means LESS profit in the end.

[@veganpotterthevegan]

@cloudsmith7803 I like the safety I get from a wider, better handling/stopping tire at lower pressures that hookless permits.

[@ej2863]

Boyd said it best, hookless works for high volume, low pressure tires

[@ivanboesky1520]

And even then a hooked rim will still retain its tire better under those conditions too. 😀

[@ej2863]

@@ivanboesky1520 good point

[@Garfie1d73]

A hooked rim can take the same tires. It's just a stupid sentence. Nobody needs hookless for high volume or low pressure. Does this guy even ride a bike?

[@ev-ezaye3580]

​​@@Garfie1d73"Nobody needs hookless for high volume or low pressure" 👌🏽👌🏽

[@johnmorrison7171]

Went hookless fishing yesterday, caught nothing. Going hookless ice-climbing tomorrow, I'll let you know.....

[@ivanboesky1520]

LOL, good one!

[@jessemartinez6120]

😂😂😂

[@Jean-jk4zv]

🤣

[@valiantabello]

Hookless is idiotic. The bike industry and clientele is so unsophisticated; imagine any other industry so easily convincing their clients to buy more expensive, less-safe, unproven technology? Lolll

[@ShawnStradamus520]

You mean like oh say big pharma? or maybe big tech? 🙃

[@valiantabello]

​@@ShawnStradamus520good point

[@oreocarlton3343]

​@@ShawnStradamus520or car industry, electric self igniting cars?

[@oreocarlton3343]

​@@ShawnStradamus520fashion industry?

[@portland675]

Hookless is 100% proven, it’s less expensive, and it’s 100% safe.

[@ZenEndurance]

Just admit you made a mistake and didn’t take into account how a hook keeps the tire on in case there’s a sudden loss of pressure.

[@sempi8159]

Seriously the bad explanation ist so sad

[@sylvainmichaud2262]

You have to remember just how long it took for bike manufacturers to admit that they could produce round holes for their pressfit bottom brackets. In the case of the wheels however, it shows the respect they have for the lives of their customers.

[@veganpotterthevegan]

Just admit that hooks don't do much of anything to keep a flat tire on a rim

[@oreocarlton3343]

​@@veganpottertheveganthey do since bicycle tires are soft and pliable which gives them that much grip, unlike motorcycle tires that are all hookless but very stiff

[@veganpotterthevegan]

@oreocarlton3343 the rubber on motorcycle tires are soft, and the sidewalls on racing tires are pretty soft too. The hooks still don't do much when you get a flat. Mountain bikers burp and lose beads all the time on hooked wheels and hookless hasn't really made that any worse. I know my personal anecdote is having a few tubed tires come off when getting a flat and I've never had a hooked or hookless tubeless tire come off when I've had a flat...on a road bike

[@Silidons91]

Someone explain to me the actual science as to why you can run tires at a lower pressure on hookless wheel vs a hooked one, when using the same exact width of rim and same exact tire. ProTip: it doesn't exist and it's marketing bullshit, they force you to run lower pressures because a bit higher it will fucking POP

[@oreocarlton3343]

Hookless give a different profile to a tire, less round, more hilly so the chances of a snake bite puncture decreases but those type of puncutres are a threat only on mtb pressures not on road so another red herring

[@JibbaJabber]

What, who's s saying this? The comparison that you're referring to is really tubed vs tubeless. Maybe that's what you mean? Hookless benefits may lie elsewhere, such as strength, cost, weight, consistency, tyre profile and puncture reduction.

[@Silidons91]

@@oreocarlton3343 where has this been proven on a 30mm road tire

[@Silidons91]

@@JibbaJabber ….thats what they all say. And no I’m referring to tubeless hooked vs hookless. The pressures are lowered for hookless.

[@oreocarlton3343]

@@Silidons91 Dont know what tire width they used but hookless does give a different profile, not a better profile but a different profile. Imo less roundish profile cant be better than a roundish one.

[@pierrex3226]

The enve rep is gaslighting. Unless I missed an episode, a tubeless tyre is hold just like a regular tyre. How do I know? I have both. So no, you don't need hookless to run tubeless, in fact that a glaring lie. Also, pogacar crashed a few days ago and his tyre popped off. I had a puncture downhill this morning. Hooked GP5000. I was able to stop, my tyre stayed on the f***ing rim like it's been intended forever. Enve is just gaslighting.

[@valiantabello]

Agreed, dude was full of shit

[@grongrod]

Yeah, that was pure B.S.

[@veganpotterthevegan]

Your tire staying on doesn't actually mean anything. People get flats every day with all wheel systems with tires staying on and tires coming off. That said, I've only had tubed clinchers come of my rim after getting a flat and I weight 90kg. But that's an anecdote, not general reality.

[@pierrex3226]

@@veganpotterthevegan the whole point of the hook on the rim is to hold the bead of the tyre. A hookless rim, the tyre does literally roll off. So, yes, that is a crucial difference

[@Silidons91]

@@veganpotterthevegan Never had my tubed clinchers fall off the bead.

[@teachertanteaching]

Safety should be always before performance and comfort, no hookless

[@chriswright9096]

Yes. I'm in my late 50s now and I don't bounce off the road as well as I did in my 20s. I'm going to choose that extra little bit of safety over a tiny increase in speed every time.

[@robertbarriger2596]

Good post BikeRumor - lots of insight that confirms there is no advantage having hookless.

[@StopTheRot]

Regardless of the science - which seems pretty clear tbf - hookless will start to kill Zipp and Enve. While a small percentage of people are happy with the system, most will be skeptical. I have no experience, so can’t judge, but I’ve just bought a pair of carbon hoops and I didn’t even bother looking at Zipp or Enve.

[@ivanboesky1520]

Pretty much the exact same here. Running new Dura Ace C36’s and loving them. When I was looking for new carbon hoops over the winter I literally did not consider a single hookless wheel. As soon as I found out a wheelset was hookless it was immediately off my list when I did my research. 😀

[@rhenceocampo3253]

Nahhhhhhh that Enve guy’s nose kept growing the more he spoke about hookless. 🤥

[@bikes7cats1dog]

He was not convincing at all. Could tell from a mile off he was BS'ing

[@ivanboesky1520]

Yeah, I was laughing the whole time. He couldn’t even convince himself of his own bullshat. Laughed almost as much at the price of their new mainland China fabbed Fray “chassis” at $5,500. LOL

[@fransenfiets]

“Love wheels, man. Like, round things and just…these models are dEfiNiTeLy the most popular. Like the guys need em to roll and the best athletes use them so you need them too okay”💀

[@echtogammut]

High end Chinese manufactures are churning out hooked rims that are lighter and stronger than the ENVE rims, which ENVE hasn't substantively updated since 2019. On a MTB hookless is fine, but with the higher pressures and lower volume of road tires, hookless makes not sense. The problem for ENVE is adding hooks, at this point, admits a failure in their design and opens them to potential liability.

[@GasonlineNGravity]

Truth, ENVE is a marketing company that isn't focused on engineering.

[@pigupigu]

Every wheelset is made by a Chinese manufacturer

[@veganpotterthevegan]

@GasonlineNGravity living fairly close to ENVE headquarters and knowing plenty of employees, I wouldn't be surprised if they have some of the highest percentages of engineer employees in the industry. One was even a roommate of mine

[@godismeme272]

DT Swiss... the confidence👽🔥💜

[@sreallybrah]

Love the DT Swiss rep. To the point, 25 second pitch.

[@SR-fm1ft]

3:04 well yes. That’s where the seal happens. The “seal” doesn’t keep the tire on the wheel. That’s what the hook was for. And as for manufacturing, yes again. When processes are removed and or replaced (cost saving) then you can make a more precise part by removing a feature. And please all due respect for the presenter he is doing his job very well and is an exceptional ambassador for the brand. This comment is directed at the misinformation spread by the group responsible for layering marketing over cost saving measures.

[@ivanboesky1520]

Yeah, that was some serious BS. DT Swiss guy came across as completely legit because he was not trying to peddle BS like the ENVE clown was. 😀

[@victorrodriguez2806]

Hook less rims are easier to mass produce. And they are cheaper to produce, which allows more profit margin in sales. They are not a better option. They are another product that is slowly being forced upon the consumer. It's good to see so many bike companies having financial problems. They deserve to go under!! After the abuse, the consumer has had to endure in the last 7 years, from the bicycle industry.

[@MerlinMan1579]

BOYD has it right, hookless in small volume high pressure road tyres doesn't work, it does though in high volume low pressure tyres like MTB. Personally I will never ride hookless on the road and any performance gain from hookless is BS, they are only concerned about reduced manufacturing costs imo

[@veganpotterthevegan]

Boyd needs to stay differentiating themselves as long as possible since they have such a small piece of market share

[@AlejandroRamirez-jp3wb]

Yeah man, that's why his Enves failed catastrophically with a basic front flat and he almost got run over by the team car...

[@FreekaPista]

If you don't want your flat tire to become a catastrophic obstruction stick to hooked rims. Hookless saves the manufacturer money and puts your health and safety at risk.

[@garagesale5948]

If hookless is so great then why is the psi limit lower than hooked rims?

[@neilashton9459]

Great segment with Boyd Johnson (8:50) and in particular their soon to be in house carbon wheel production. Interesting how much high end carbon is coming out of the Greenville, SC area now thanks to the collaboration between BMW and Clemson University’s Automotive Technology research campus. Time bicycles is also starting up production there. The resin transfer process seems to enable US production as it really cuts down on laborious carbon layup so labor costs dont force manufacturers overseas. Exciting times.

[@garyfan3526]

i just love the honesty from the Vision guy

[@robinseibel7540]

The UCI rumor he mentioned is interesting, but what he said about being able to run lower pressures with hookless rims makes no sense at all. The range of tire. pressures you can or should run is a function of tire width and internal rim width, with the caveat that max pressure is higher for hooked rims than for hookless rims.

[@alexpeuhs2865]

You can run wider tires at lower pressures on hooked rims and they hold better. They have two layers of retention. The friction against the rim and the hook itself. This hookless thing makes zero sense. None of the reasons they are giving us hold up. It is a cheaper manufacturing process. That's it. The rest is smoke being blown up our asses

[@veganpotterthevegan]

@@robinseibel7540 how's that not make sense to you? With apples to apples exterior rim widths, the hookless rim will be internally wider. That gives you more internal volume and allows for lower pressure.

[@robinseibel7540]

@@veganpotterthevegan, I assume you're joking since the tires are the limiting factor on volume and especially since any volume taken up by hooks is an exceedingly small percentage of the total volume, one that's almost guaranteed to not be measured with anything but precision, i.e. non-consumer, products.

[@veganpotterthevegan]

@robinseibel7540 it's can be an extra 1-1.5mm on each side. That's a sizeable difference. Enough of a difference that also makes me want to size up but even without sizing up, it's more tire width and let's you run lower pressure without having a tire that's aerodynamically terrible on a rim

[@MrPAB34]

It was very interesting the choice of words from the Enve rep. "...A tubeless tyre does not, is not held on by a hook, tubeless tyre seals on the bead seat" -> talking about 2 different things there buddy (nice work!) "...with the proper tubeless tyre on here" -> meaning Enve wheels don't work with all tyres - good luck not stuffing up and fitting incompatible tyres.

[@ivanboesky1520]

Yeah, he got a bit tongue tied trying to rehash his pre-rehearsed snake oil hookless pitch. LOL

[@Nyarlathoth]

Here is the complete list of advantages of hookless for the customer: 1. 2. 3.

[@portland675]

I can name three advantages easily. Lighter, stronger and cheaper.

[@marcpost4034]

@@portland675Cheaper for the manufacturer with increased profit margins. Weight savings have been demonstrated to be insignificant.

[@TheTrailRabbit]

Never had a single issue with my Zipp 303s hookless. There are lots of ways the bike industry is cutting costs to save money but this isn't an issue.

[@Gramkan]

Bro called hookless a “technology” 😂

[@shankeong6753]

hookless works... but for high volume and low pressures... no way i am riding hookless on a 25c road tire at 90 psi...

[@veganpotterthevegan]

Who rides 25s anymore? And nobody selling hookless rims wants you pumping any tires to 90psi😂

[@kevinchristyano6878]

We’re in asian 80% still use 25c

[@shankeong6753]

@@veganpotterthevegan the roads are good here. 25c rides and handle like a dream and are faster than those clunky fat tires.

[@ivanboesky1520]

No way am I riding it on any road or gravel set up. I’m not putting my health at risk for their blatant cost cutting, their inflated ROI or their marketing lies about it. LOL 😀

[@ivanboesky1520]

@alamogiftshop Go tell that to the pros because in road time trials pretty much all of them are running a 23 or 25’s up front and a 25 or 28 in the rear. LOL

[@RadCJ33]

4:45: when sales people make zero sense.

[@golfnerd3107]

“We 100% believe in the manufacturing process! And how it allows us to….. increase profit margins”

[@veganpotterthevegan]

Everyone lowered their prices when they went hookless. Zipp even decided it was worth their time to make a $1400 wheelset with a lifetime warranty

[@ivanboesky1520]

@veganpotterthevegan Hahaha, yeah sure they did clown!

[@shaung1719]

Hookless is lighter and cheaper to manufacture, safety be damned.

[@rg807]

Hooked rims+TPU tubes.

[@waynehiggins899]

100%

[@SecwetGwiwer]

The fear in the eyes of the hookless guys 😂 You can see them thinking ‘for the love of God, please don’t call me out on the nonsense I’ve been told to say, I’ve got nothing’.

[@greg4318]

I use the Silca app to set pressures on my road bikes and it states on a 28mm tyre I need 78psi rear and 75psi front given my own parameters. This exceeds max pressure for hookless - it’s just dumb to be trying to convert road to hookless and unsafe. It’s purely a bottom line issue, wheels are cheaper to make and hookless increases their margin.

[@durianriders]

Hookless = toothless lol. Id NEVER sell or ride hookless road. Too much risk. IYKYK. Look what happened to Pog going around that corner with his enve hookless. Imagine if he was going at speed? Hookless is ZERO benefit for the road cyclist. Just cheaper to make.

[@portland675]

Incorrect on all points. Hookless has zero risk. tons of benefits, no down sides.

[@ivanboesky1520]

@portland675 LOL, keep telling yourself that Zipp rep. 😀

[@portland675]

@@ivanboesky1520 no association with zipp. I sell a ton of zipp, enve, reynolds, magic, shimano, you name it! But yes hookless is better in every way.

[@iMadrid11]

They way the Cadex and Enve product rep speak about hookless rims doesn’t inspire a lot of confidence in their speech.

[@mrvwbug4423]

Giant full committed to hookless to boost their profit margins. They also claim their hookless only works with Giant in house tires. Basically Giant tried to create a captive userbase

[@ivanboesky1520]

The CADEX guy lost me when he started his BS about their dynamic balanced lacing system. And of course that was followed by the predictable, “we really like hookless” comment that followed. 😀

[@ivanboesky1520]

@mrvwbug4423 One of just several reasons why I’ll never buy a Giant!

[@1rickqwert]

Common sense tells you a tire insert is a simply a band aid on a huge problem

[@veganpotterthevegan]

Flats are a problem, they're a great way to keep riding on one if you're in a race and can't get a spare wheel.

[@iMadrid11]

@@veganpotterthevegan Yeah tubeless inserts allows you to run tubeless tires when you go flat. You know just like Tubular tires. Except tubulars won’t split away from the rim when you ride a flat tire. Because the tires is glued to rim.

[@veganpotterthevegan]

@iMadrid11 ever ridden on a flat tubular?😂 It's not really that rideable. I've ridden for over 10miles on a flat with an insert.

[@veganpotterthevegan]

@iMadrid11 as for tubulars, the worst crashes I've ever been in came from 2 rolled tubulars from riders in front of me. They weren't even flat ffs.

[@sevenrats]

You don't understand why they use inserts.

[@nextsibling]

As a consumer, if there's a debate about safety with a new 'technology', especially if there's little or no performance gain, why would I choose the questionably less safe one?

[@GuidoGabriele]

“Hookless is a technology” come on now.

[@ivanboesky1520]

Almost like the claim 1X was an advancement over 2X set ups. Hahahahaha. 😀

[@v57163]

I represent science. Said Lying Rat

[@mfa81]

Tell us more about that new Enve XC wheelset!

[@RealWorldAustralia]

Old mate Mr Enve was on the defensive a bit. Even mentioned "misinformation" ☠☠

[@ivanboesky1520]

He was the misinformation.

[@mortlow6688]

I ride dt swiss hookless carbon wheels since 4-5 years and i never had any problems.

[@jestag2]

0:20

[@mortlow6688]

@@jestag2 DT SWISS CRC 1400 SPLINE its a cross wheelset 32 mm min. tire size...

[@ivanboesky1520]

Those wheels are tubeless, not hookless. 😀

[@mortlow6688]

@@ivanboesky1520 DT SWISS CRC 1400 SPLINE DISC 24 MM .. i own this wheelset and they are hookless/tubeless ready (i know the the difference 😅). Maybe there is a new hooked crc 1400 spline model ???

[@ivanboesky1520]

Yep, the current CRC 1400’s are hooked because DT determined there was no meaningful benefit to hookless in the application the wheels are used in and hookless substantially limits tire choices and psi options.

[@vr4966]

Enve disappointment with going forward with hookless full time! Switching to DT Swiss after 15 years of supporting Enve. If I’m not mistaken, they’re under new ownership?

[@PeterSdrolias]

This is good to know. I need to make a decision on some new road wheels.

[@TheBarts27]

Hookless on roadbikes is dumb and not save. Besides that; riding on roadbike with low pressure and big tyres is not for everyone. Certainly not for big, strong and heavy riders that want also stable tyres in the corners. Just my two cents

[@gregdash-fo5os]

There is no mandel (one time use) needed to form the hook. No extra labor to finish the hook.

[@sevenrats]

I've been riding Zipp 303s Tubeless for a while with 32mm tires at 50psi and they're great.

[@ivanboesky1520]

Enjoy LOL

[@richarddiaz2226]

No hookless

[@cyclingfan7303]

2:36 first ingredient on the label is the one that makes up most of the product. He said “help the manufacturing process” I’m not against it. I just think all the manufacturers should get organized and create a standard beat seat diameter to reduce tires blowout. Safety first guys. And please follow the manufacturer safety instructions.

[@davidkennedy4845]

If hookless becomes the only option for my road bikes, that will mark the end of my riding days. Call me a traditionalist, a die hard, old school, whatever: Tubular for me thanks, otherwise a hooked rim.

[@jimmyz5831]

The technology in biking is quite over the top but the prices and constant change is nuts IMO. Most of the tech does not really change the ride, especially on street machines. Fun to watch tho.

[@bent4116]

Mavic guy was sharp. Nice idea to offer a wheelset with 1 spoke length. Smart for manufacturing and bringing value to customers...

[@shirtlessGraveler305]

I only have a set of hook less , fast-forward drift, carbon gravel, wheels. I have three other bikes and they’re all hooked rims. I have absolutely no issues with the carbon gravel wheels that are hookless , i’ve wasted money experimenting with a different brand of tire. They can barely fit the rim. They can’t even see it and get it on. That’s where I went wrong so I went back to the specialized Pathfinder pros and I can see the bead relatively easy and again I don’t ride this bike every day maybe once a week and there’s no problems

[@brianphillips7696]

I will stick with hooked and my inner tubes. I will upgrade to a heavier puncture resistant tire later though. Lol

[@cognoscenticycles4351]

As a professional wheel builder who owns a wheel building company and has been building wheels since 1973, I would say that hookless road is a very bad idea. There's a reason that hooked rims have been in existence for over 100 years. And quite obviously they have proven themselves to be 100% safe. The hook holds the tire on, plain and simple. Especially necessary at higher tire pressures. Hookless set ups have worked fine at very low tire pressures like those found on MTB wheels. But a road wheel can have narrow tires holding 100psi and that's a whole different story! Don't let anyone tell you that a hookless road rim is as safe as a hooked rim. If I was going 100 klm an hour down an alpine mountain pass it certainly wouldn't be on a hookless rim!!

[@LT4me]

Was zipp there or included in this video?

[@petesjk]

Manufacturers prefer hookless rim designs because they’re less complicated to manufacture, and thus cheaper overall. With current standards, hookless works fine for wide mountain bike, gravel and touring tires. Tubeless tires narrower than 30mm may run into issues with hookless rims.

[@Nehpets1701G]

The proof in the oudding is sales. If customers shy away from hookless on safety concerns (which are valid imho) then eventually they'll have to throw in the towel. Kudos to DT Swiss for still making hooked rims on their high end products 👏

[@wss327]

Pogacar just had a blow out in this year’s Giro… lucky he was going very slow at that time… riding Enve hookless… hmmm wonder if there is a connection.

[@markp353]

Question, issue of hookless blow offs in the pro peloton, is the problem related to using inserts and that the hookless wheels were not designed around using inserts? All the incidents I have seen on KZbin have inserts. And do wheels need to have a different design to allow for insert use?

[@cup_and_cone]

Inserts have zero effect on the bead; they do not apply any substantial pressure. Inserts are also closed cell, so they actually compress slightly when the tire is aired up. The only purpose of an insert is so the rider can ride several KM on a flat if need be, like glued tubulars used to allow.

[@veganpotterthevegan]

There have always been tire problems with every kind of tire. My two biggest crashes came from people in front of me rolling tubulars off their wheels, and tubed clinchers stay on wheels when worse than hookless tubeless tires do

[@gusoconnor5662]

No hookless on road rims thank you. I use them on MTB only

[@TheTrailRabbit]

Any argument against using hookless on road should apply double to MTB. You have it exactly backwards.

[@oliveremmerson-fish7486]

What's that lovely bike #4669 behind the guy in the ENVE stand?

[@idlerfang]

A properly manufactured tubeless tire + rim combination does not require the hook to work safely. However that is a very bold assumption 🤣

[@lukepowell1201]

If Boyd is using Resin Transfer Molding at a new facility in South Carolina that makes me wonder if they are collaborating with Time Bicycles.

[@youloveulises]

Enve dude trying to sell you on hookless was hilarious 😂

[@ivanboesky1520]

He wasn’t ENVEn able to sell himself. LOL

[@LOZUPONEJ]

But what if you prefer tubes?

[@danvalicek]

Just ordered a hooked Zipp wheelset. Yep. You heard it right. Hooked.

[@jamble7k]

can you run normal tubes and tyres on hookless rims?

[@v57163]

What is the cost of the set MAVIC guy is saying Forty-Four Forty-Nine? Is that $4,449?????????????????????

[@TheChindoboi]

Love that resin transfer moulded carbon wheels!

[@din75cschmoo]

Getting on E bay stat an scarfing up all the non disc hooked rims 🥴

[@seenstee]

Hooked 💯

[@peterfreeman3317]

Wonder if Boyd partnered with Time bikes to make their carbon wheel in the US? Sure sounds like it!

[@derekbiggerstaff]

A tubeless tyre is held on by wishful thinking.

[@bitgeist_21]

I've always distrusted hookless which is why I stick with UST...

[@festerofest4374]

Very good of Boyd to be bringing manufacturing back into the USA!

[@GCPerformance18]

I love hookless 😊

[@chunyiliu]

Haha😂

[@systemsbroken]

No, hub sounds are not always nice....

[@StanEby1]

Overall, very well done, thank you. Go Boyd Cycling in Greenville, SC!!!!

[@rangle187]

ENVE with the fumble running hookless with road rims and Boyd dropping some truth bombs.

[@mray8519]

Hookless rims for those pesky customers you want to kill off.

[@jessicarabbit1138]

Around 60 psi for a pro rider. He doesn't mention they're 20kg lighter than the average rider.

[@mrvwbug4423]

Seems like the writing is on the wall, UCI is going to ban hookless in road racing as it should. Leave the hookless wheels for MTB/gravel where they work fine.

[@risesir]

“Hookless is a technology” - So, removing a feature counts as “technology” now?

[@woduk]

Can’t be that hard to make hooked wheels we’ve had them for years

[@ivanboesky1520]

DT and Shimano among others seem to have no issues making dependable hooked CF rims.

[@parthmache4733]

Cycling industry is full of bro's

[@dexterx55]

of course brands LOVE hookless, keeps the production cost down and thus increases the profits....

[@veganpotterthevegan]

They all lowered their prices when they released hookless wheels...

[@ivanboesky1520]

@veganpotterthevegan No they didn’t! You’re telling lies! 😀

[@veganpotterthevegan]

@ivanboesky1520 Zipp lowered the prices of their 303 and 404 wheelsets by about $200 when they switched to hookless rims, ENVE was closer to $150. You don't know what you're talking about

[@returnofthenative]

I like Boyd's whole philosophy. The others are FOS, & I certainly won't be buying anything from any of them.

[@rivingtonandstanton]

Hooked? Hookless? The debate feels pretty pointless when one considers the innovation and sheer momentum of the emerging Chinese brands with their complete vertical integration. Look no further than what China Cycling has been covering to see how the story ends for some of these companies.

[@kubackjeee]

Lol for the hunt rep "we believe in hookles benefits" - names zero

[@ivanboesky1520]

They should just be honest. We believe in the benefits of hookless: lowers our production costs, increases our margins and ROI, and makes our hedge fund owners happy. 😀

[@jruizmassy]

Ok , everybody calm down , I’ve been running on ENVE hookless for 6 months now on my road bike , with 45 psi front and rear according to ENVE’s recommendation chart for my weight, it’s been a great experience, smooth rolling , decreased rolling resistance, decreased fatigue coming from it , decreased vibrational drag, I’ve rode on perfect tarmac as well as on rough surfaces with no problem at all , just one flat in 6 months because of a big glass fragment which I was capable of repairing on the road with my Dynaplug repairing kit (by the way I don’t work for ENVE , or any other mentioned brand, I live in Colombia South America) , so try hookless before judging and proclaiming it is just part of the business .

[@ivanboesky1520]

No thanks, if I want run 45 psi on the road I’ll start riding my MTB on the road. Have no plans of doing that anytime soon. Enjoy. LOL

[@wallyedmonds8199]

Hook for road , gravel , hookless MTB .

[@johndef5075]

Never heard any benefit of having hookless.....

[@veganpotterthevegan]

Lower pressure, lower weight, lower prices and more durability if you bottom a tire out

[@grongrod]

​@@veganpottertheveganDon't forgett higher medical bill ....

[@veganpotterthevegan]

@@grongrod oddly enough, my highest medical bills ever came from a crash due to someone rolling a tubular. Broken ribs and a broken clavicle

[@Silidons91]

@@veganpotterthevegan lower prices? where?

[@GHinWI]

If you’re talking about carbon fiber, then the answer is higher quality molding. Hookless will always have better compaction and dimensional control than hooked.

[@chrisscott8362]

Don’t own hookless rims. Will not buy hookless rims. They are not safe.

[@veganpotterthevegan]

50k hookless miles for me. Happy to keep going

[@sparkymac3320]

Word salad to the extreme. Every one of them.

[@davidtullar7774]

Hookless is cheaper and easier to make so it's better because it's cheaper and creates more profit. More profit means better riding.......... Yeah, that's it.