How To Use Broad Targeting Facebook Ads for Clothing Stores [Step by Step]

[@marcomander9897]

Thank you for the value. You guys LITERALLY helped me to launch my business in many sectors. The only doubt/problem I have been encountering is whether I should still go for broad ads if my cheapest product is $175 (shirts) and the other one is $350 (trousers). Thank you again guys; keep posting!

[@Bitbranding]

Thank you for watching, it means a lot. Absolutely you should continue to go broad. Make sure your content, copy, and website all showcase the value of your product. As you generate more conversions and data FB will find your customers. Congrats on the launch! Where are you located? - Aaron

[@marcomander9897]

@@Bitbranding Hey! sorry for the late reply. Thank you! Start-up life lol. I am based in NYC.

[@DrewGallagherMusic]

what happens if everyone spends more on broad targeting? won’t the algorithm serve you and your competitors to the same group and still increase your cost?

[@Bitbranding]

Great question. No matter what, broad is a very large audience technically, but your creative will help narrow who is most likely to take action on your ads. It's always been about estimated action rate, which is your bid + content creation. It's always going to come down to those to components, but when you go broad you get a bigger pool. How long have you been running ads? - Aaron

[@DrewGallagherMusic]

@@Bitbranding I have been running ads on a number of platforms for a few years. I don't have a FB ad account anymore but I still like to cross check for platforms like snap, google, tik tok, and dsps. I have found that when I go broad to target pop punk music lovers for my music brand, it serves to unrelated genres. I can only spend a max of $1500 -$2000 a month so I like to start narrow to maximize my results. But it seems like narrow targeting is becoming less and less important. I don't want my ads on non-fb platforms to serve too broad and burn budget. Just not sure how other platforms perform with broad targeting. I have a hard time trusting broad, but I understand the theory

[@Bitbranding]

@@DrewGallagherMusic What's the theory on going multi-platform right now? I would suggest to dominate on one ads platform and then expand. We have clothing stores making 1M per month on FB and IG ads alone. Yes, you want to diversify, but spreading your budget across multiple platforms lessens your power to achieve success on either. What is your website URL? - Aaron

[@chadnicholas6594]

I’m still using broad, TOF targeting and MOF and while broad still does best the rest still does well

[@Bitbranding]

Hi Chad, absolutely other things will work. But long-term and as you scale (along with FB's updated best practices) the predictability is too unstable. The goal should to be to spend even less time in ads manager so you can focus on bigger areas in the business to grow. 1-2 hours a week in the campaigns max. What is your daily budget? - Aaron

[@chadnicholas6594]

@@Bitbranding I’m currently spending approx $200 per day on broad and $100 TOF interests $40 a day on MOF and $5 on BOF (small audience)

[@Bitbranding]

Now about spending $350/day on your one campaign and then letting it retarget while e-mail and SMS add more profit back in the business and you have leverage to scale.

[@onurturkizkarakurt]

Hey! Question here. What if I'm selling Shoes but to a Vegan audience. Would you still suggest Broad or Add Vegan related interests and still go as Broad as you could go?

[@Bitbranding]

Hey, there are people who like vegan shoes that are not necessarily vegan. i.e. Myself. I have been eyeing a pair of white shoes for about two weeks and they happen to be vegan. I would still keep it broad. Assuming your content is great and the product is of high quality, you will find the right audience. What is your shoe price point? - Aaron

[@onurturkizkarakurt]

@@Bitbranding varies from 100-139USD. But content is great and shoes are really high quality too.

[@Bitbranding]

The perfect price point for that, I think you can move volume. What is your profit margin? - Aaron

[@guyrosin19]

Hi. I love your tutorials. Quick question- I design boys sweatshirts and tracksuits sets tops and bottoms for ages 7-14 but they just consist of my logo in various formats and designs. Do you have any advice on the best settings for the ads and for cold audience. Thanks

[@narutonguyen]

for anyone watching this, I ran across an old video by bitbranding and I tried running ads without target interest.... GAME CHANGER. Obviously, try it our and test it, but just wanted to share my results :)

[@Bitbranding]

Thank you for watching and for being someone who takes action! What kind of clothing store do you have? - Aaron

[@blakej8126]

How long did it take for broad to start getting results for you? I own a womens activewear business with a budget of $50 per day… spare any tips for when to optimise / cut?

[@narutonguyen]

@@Bitbranding I have a fitness clothing brand!

[@narutonguyen]

@@blakej8126 I saw results immediately and run an activewear brand to. Like within the first day. My cost was low, and performing well. I’m talking like 0.29 cents per traffic click which lead to some conversion

[@blakej8126]

@@narutonguyen amazing! What was your starting budget? Mine is $50 AUD per day… how many creatives did you use and how many adsets do you suggest?

[@jamesc5312]

Really nice content from you guys

[@Bitbranding]

Thanks so much for watching. - Aaron

[@okpalachisom7279]

you got me, I'm subscribed

[@night_moves_]

Is this good for new brands with a small pixel?

[@Bitbranding]

It is, yes. Focus on great creative, a budget that you feel you can run for a long time, and then adjust as you get data back. How long have you been in business? - Aaron

[@blakej8126]

Is it normal for the first 24 hours of broad targeting to give an insanely high $36 CPM with 9 link clicks? Does it need time to optimise? Current setup is CBO - 4 x adsets, each with 1 ad. $50 per day. All broad targeting

[@Bitbranding]

No. That budget shouldn’t have that many ad sets. Even spending $10k/day it is rare to get to 4 ad-sets. With that budget you could maybe do two. So, CBO- 2 dynamic creative ad-sets. When you say 1 ad each, you are talking about like a single image or video? - Aaron

[@blakej8126]

@@Bitbranding ok I understand now… do you suggest I turn off 2(worst performing) out of the 4 adsets? Yes there is only 1 image in each adset

[@Bitbranding]

I would rebuild. The chances of striking gold on one creative is rare. Rebuild as a dynamic creative, one to two ad-sets. - Aaron

[@blakej8126]

@@Bitbranding hi Aaron, I currently have the campaign setup as a advantage plus campaign… and as I sell female based products. I am getting nearly 50% of MEN clicking my ads… can this be really bad for my pixel? Should I rebuild as a normal broad campaign with female gender? Thank you

[@jarius_c]

Running ads on mens gym apparel. I am currently targeting men and women. Should I only target men? Or keep it open for both genders bc women may want to buy clothes for a man in their life? Thanks :)

[@Bitbranding]

I would focus on one gender if that truly is where 90% of sales come from. That being said, FB will eventually learn your audience, but I would prefer to tell it who to start going after. If you had 10 orders, how many of those are for a male? - Aaron

[@jarius_c]

​@@Bitbranding Thanks for your response. 16/23 orders of that product were men = 69.5%. I assume changing my targeting to men while keeping everything else is broad is best, correct?