Black Metal has gone mainstream...

[@NoName94922]

That ad is god tier marketing

[@deftones911]

satan tier

[@metalrules638]

He said it for me

[@Professor_MemesSquad]

Yall seen that geico or state farm ad or whatever it was

[@fueledbypaintwater]

Fr, it's hilarious. My favorite ad of all time.

[@DrewPickles90]

I wish I was a fraction as good at making money as Liquid Death is.

[@SEVEN_DUCK]

Rumor is to make the product more authentic with black metal, the makeup kit comes with the knife that varg vikernies used on euronymous so you can use it to apply the corpse paint. Pretty cool

[@Werewolf914]

Select products come with Hitler's book is what I heard

[@biggamer7001]

I heard it also contains a jar of ash fron the church burnings and the gun dead used to kill himself😊

[@duykhanghehe]

@@biggamer7001and the necklace that Euronymous made

[@hytellus]

Honestly i love Liquid Death, their advertisements are so insanely over the top and non-serious

[@gronkii]

fr

[@amatic_sym]

Can I just say ur pfp is perfect 😭🫶

[@bandenwesen]

Black metal head here, can confirm that this shit is funny as hell

[@richardaaron4454]

I find it funny too

[@excessofstories342]

Odraza pfp 🤘🤘🤘🤘

[@bandenwesen]

@@excessofstories342 you, sir, are a man ov cvlture!

[@cannibalisticvegan8288]

In other news church burnings are at an all time low due to the rise in beauty salon burnings.

[@Professor_MemesSquad]

Soooo you're what, like a tree or a cucumber or something?

[@Anthropomorphic]

Followed by 20 years of dudes in interviews talking cryptically about how Sephora's gonna be made to suffer, plans are in motion, just you wait, it's coming, but like not right now but like real soon.

[@paladinminipedro707]

Your comment here is platinum dude!!

[@indigogogoThatfloof]

✨CoRpSe PaInT :D✨

[@CelestialxTrash]

Nik has got to do a collab with a makeup brand and call the palette "Sleep Deprivation". THERE NEEDS TO BE A PETITION! MAKE IT REAL

[@Randomstuffcore]

Yeeesssss

[@paladinminipedro707]

That's what Vessel said in the song Ascentionism.....i saw what you did ma'am and it's great!!

[@spooktoken]

"Dad?....😢" ✨️CORPSE PAINT 😃✨️

[@Woobuz]

The fact that you have an urge to say "Corpse Paint! :D" is a proof that the ad is done perfectly

[@broncoxy]

I just _know_ some diehard black metal edgelord got an almost lethal amount of rise in blood pressure because of this and I like it for that simple fact alone

[@onimusic6525]

I wonder how Varg feels about this. Let's find out...

[@3skelion]

it's the 'so bad it's good' level of marketing, which usually succeeds

[@CatherineBriseboisCatWoods]

Wow! That commercial is giving me 90s Barbie dolls commercials (or other toys marketed towards girls...) Never thought I'd see the day when corpse paint would go mainstream.

[@EE-iv5ej]

Most black metalists reacting to this: WTF WHYYY? Abbath: *fortnite dancing

[@digitalmortality2001]

nah i bet black metal fans are laughing their asses off at this too

[@ofen3203]

@@digitalmortality2001it is funny, but i hope it stays funny and doesnt become a trend…

[@digitalmortality2001]

@@ofen3203 it's already a trend. black metal style face paint has been popular for a good while now, even more than the actual music.

[@BloodOnTheDisco]

I love this, it's goofy asf.​@@digitalmortality2001

[@paladinminipedro707]

hahahahahaha!! love it!!

[@seniorordenanza2387]

Bro Liquid Deaths advertising is the most hilarious and amazing thing I’ve ever seen, it’s just so unapologetically over the top, it feels like an SNL skit and they just don’t care what they do. It’s just amazing.

[@VacantPsalm]

This is all a deep ploy from the Death Metal bros to piss the ever living hell out of the Black Metal bros.

[@Avarice21]

But what if I like black metal and death metal?

[@digitalmortality2001]

you really think death metal fans are involved with any of this?

[@benamisai-kham5892]

How do you think the super Mario Bros feel about it

[@paladinminipedro707]

best joke ever!!

[@Netjak]

Euronymous is rolling in his grave. This is his worst nightmare xD

[@unnecessarynamedcharacter7282]

was thinking the same thing

[@alguem292]

Good

[@T4nzelvania]

CORPSE PAINT!!!!! :D

[@_PuppetMaster86]

I didn't know Euronymous was the ambassador of black metal. I'd give that to Quorthon who pretty much carried it to where it needed to go and whose styles and beliefs had been misinterpreted by Nazis like Varg and such in the most extremist sections of second wave black metal scene.

[@unnecessarynamedcharacter7282]

@@_PuppetMaster86 well he's the ambassador due to the fact that he kinda invented Norwegian black metal.

[@theatomicpunkkid]

And, black metal just became the new goth. Good job liquid death. This is coming from someone who is not even a fan of black metal but knows just how quickly the damage can spread once something becomes mainstream.

[@ulfhedtyrsson]

Liquid Death should have the spicy Mayhem album cover on the can.

[@DarkBleeding_bm]

Jesus bruh

[@Scyber_Official]

KISS is my favorite black metal band.

[@vandalsewage2671]

This is straight out of Metalocalypse :D

[@never_gonna_danse_again]

Hahah fr

[@paladinminipedro707]

you sir are not wrong!!

[@UnkindlyOfficial]

I am not an elitist in ANY WAY but this pisses me off. I have no clue why but i'm seeing too many prep girls on tiktok putting this shit on their face and saying it looks "SLAY". The ad is hilarious tho and def feels like a mid 2010s kid's toy ad.

[@lukasschramm9887]

At a black metal festival in Oslo rn. Sponsored by… Liquid death ✌️

[@nikoschw2116]

Super Cute Coffin 💫

[@Aw_drew_it]

Dude wtf. I could make a better commercial

[@surfingthedarkness]

Right?! I want it so bad

[@surfingthedarkness]

​@@Aw_drew_itcome ooon, the commercial is amazing!

[@devenscience8894]

There's a brand of bicycle chain called Shadow Conspiracy that boxes up their chains in a little coffin shaped box. I have like three of the boxes. Not sure what I'll use them for, but they're cool.

[@Sekowon]

As a black metal enthusiast, I'm here for it lmfao

[@KarmicHoudini]

The commercial is based and at least they're giving it a shot to try to get into that market when no one else seems to even consider it

[@I1S1337]

I’m down for some vegan goats blood

[@never_gonna_danse_again]

I’ll buy ten

[@JustK4Y1512]

I really want to see Varg’s reaction to this

[@cigar_goblin4849]

since nik genuinely seems not to know, liquid death is the like main sponsor for alot of smaller metal and rock tours and a secondary sponsor fpr most of the big ones, they probably were the ones to make this even happen let alone market and fund it

[@Anthropomorphic]

Now imagine the ambivalence of coming across this product as a black metal musician looking for stage makeup.

[@dweis217]

This commercial is actual hilarious

[@cru2006]

i unironically love this

[@judaspriestfan]

I miss back the 80s when extreme metal was underground (im 15) 😂

[@awesometism78]

I miss when goregrind and slamming brutal death didnt play on the radio 😔

[@terminaldeity]

@@awesometism78 MTV used to show Napalm Death videos...

[@jw7500]

When something is so satirical, it goes full circle into being genuine

[@isaacbaxter253]

What an ad.

[@Zinetha]

Can't believe NIK is the first person I hear talking about a viral makeup product...

[@CrustySkeleton]

Black Metal doesn't want to be mainstream, just let it be. we just want to enjoy music in our corner

[@CrustySkeleton]

@FlegaminaClassic you know that, by creating a niche and bringing musician together, underground music mouvements manage to make huge things like World tours that go in many towns Big and small and that sometimes break records on the most concerts performed on a single tour. The point IS not how many people join, because there can be a lot of people but not loose what makes it special, the problem is who joins. And brands are not welcome, even more if it's to sell a lousy make-up pallette

[@lred1383]

you have to admit though, this is funny af

[@nicholasmullins3693]

Liquid death released a metal album. And it's good. Also: MURDER YOUR MAKEUP! Peak Liquid Death advertisement.

[@broll41]

I love elf makeup and skincare! Fully vegan and cruelty free brand and very affordable. missed opportunity to do liquid death micellar water tho

[@fueledbypaintwater]

I hope that's in the sequel where the dad reunites with his daughters and helps them take off their makeup with liquid death makeup remover to get ready for bed lmao

[@BrysonConnor-tb3wp]

Are we gonna hide the fact that the girls called their dad dreamy?😂😂

[@alexdadaev]

liquid death had one of thew best marketing teams ever, incredible and bold move

[@Mia_Lynny]

Dead is rollinggggg in his grave rn

[@albertovaldivia6132]

Saw this ad on instagram and thought it was a skit but damn.... Props

[@GeorgeL909]

Y'all remember when Scion used to sponsor a lot of death metal stuff. Pretty sure there was an Immolation album sponsored by Scion, and it... It wasn't bad. From a technical standpoint at least.

[@djspiveyii]

This reminds me of the Black Metal Barbie video

[@jeffsimmons4822]

Just like what the did with punk... make it mainstream and destroy the danger of the actual scene.

[@beanpwnz]

great ad. They did a fantastic job making it over the top and ridiculous lmao

[@jump_start]

Euronymous would love this 🥰

[@jump_start]

/s

[@AnetteL.Nielsen]

I have to tell you something crazy too... a small makeup brand have made a collab with KISS 😀 eyeshadow palette and stuff 😁

[@doomslayer2360]

This, yeah. I am speechless. Very death

[@mythical_pizza]

Their ads are incredible but where liquid death really shines is their ocean cleanup mantra. It is a bit more expensive, but it is good water. I typically only buy it at gas stations where every bottled water you get is $3 so there's no real price gap, because it is (imo) better tasting than most of the other premium bottled water options. the can also keeps it ice fuckin cold longer than a bottle

[@sourgummyworms45]

This is Super memey & Liquid Death marketing 👏 👌 I love this shit! Might have to get some, just to support.

[@theatomicpunkkid]

No dude I think you're pretty damn good at marketing I'm surprised the music industry didn't send you a letter.

[@Eg.601]

This is the funniest shit ive seen in a while

[@UnePaquerette]

I hope the team who thought about all that gets a raise, it's incredible

[@godreaper3227]

Euronymous is rolling in his grave rn

[@Infernoblade1010]

Best ad I've seen in years! LOLOLOLOL

[@ShredAstair]

they deserve a place in the spotlight

[@RPRsChannel]

---> *_Remember...RockSmith, was it? GuitarHero? They had a cartoon of Abbath from Immortal on their cover/marketing. Abbath didn't get a dime from it._*

[@DidYouKnowMetal]

The timing! We just made our Venom video! Haha. I don't think they would approve of this...

[@spike91919100]

I vote you get it and try it out!!! Please when it’s back in stock get it!!!

[@rocco_420]

Dude I just had deja vu to this so hard lol

[@evilemuempire9550]

Look up “black metal Barbie”, it’s a similar video made a while ago

[@laxative_goofy]

i saw the ad on tiktok and it is the best

[@SwordOdOdin]

The ad is super cool :> What it does not answer is how anybody is willing to pay 7€ for a litre of water.

[@ivanmarianchyk6817]

Euronymous just rolled in his grave

[@zacharyoff6805]

The more times you do the “DID YOU KNOW THAT 346% of you aren’t subscribed?!?!”… the less likely I am to actually subscribe

[@rubevanderwielen9323]

Why do we in europe still have these kind of ads for companies that are actually being serious

[@perlundgren7797]

Why wouldn't we? People talk about it, product is sold out. Sounds like a serious company to me.

[@cwshepherd]

"Vegan Goat's Blood". Say what, now?

[@ryan-cochran]

Liquid Death is so fucking hilarious.

[@LittleSkepticalButStillSmart]

Why they say "Corpse Paint" reminds me of the BFDI first Cake at Stake singers

[@MrSquishy0]

10/10 marketing

[@667hodge]

My favorite black metal moment.I saw Dark Funeral in Pittsburgh some years back,there was a McDonalds nearby and after the show,I got to meet them while eating big Mac's🤘💀🤘

[@RetroMicrobe845]

I love and hate this so much. This love/hate relationship is worse than me and my ex tf

[@nickrodriguez9848]

i still refuse to believe this is real

[@TwistedDonners]

I think these 2 companies have started April fool's day too early as if this isn't a BBC level April fool's day prank then WTF are they thinking?

[@UsernameNotAvailable-p3v]

I always thought Liquid Death was a Flint Water marketing campaign.

[@juniberserker]

I have that ad downloaded to my phone, best thing i have.

[@terminaldeity]

Liquid Death figured out how to make funny ads, print money, and make fun of black metal nerds, all in one fell swoop. Brilliant.

[@1serious0mfr]

I watched live, i came here to see the subscription percent 😂

[@marita2g]

Me too xD

[@TheNoobaDooba]

Nothing more metal than consumerism!!!

[@TheGodSpamer]

Did Spencer from INK make this like wtf

[@nosferatuspyjamas]

a part of me is like this is everything that black metal isn't about and a part of me loves when marketers make bat shit insane choices

[@laurisaarinen1126]

The fact a black metal makeup kit that has the word DEATH everywhere is VEGAN and CRUELTY FREE is too much 😂 And why in the hell it's made like a 2000's kids toy commercial???

[@MRVNx32]

“What is Liquid Death even doing?” Well in fairness they also had a collab with Travis Barker in which they were selling enema kits. Came with the bulb and a signed can of Liquid Death. So I think they’ll do anything if they think it’s funny

[@never_gonna_danse_again]

I am SO MAD ABOUT THIS

[@PSZEMKI]

this will piss off elitists soooooo fucking hard!!!!!!

[@honilock577]

I imagine someone like Per Yngve Ohlin would absolutely love this commercial 😃

[@KarmicHoudini]

It's sold out cuz they only had like 10 made and it's just like seriously small sample batch

[@99bajakid]

I am such a huge fan of this

[@uncultivated-685]

I swear euronymus is having a fucking seizure in his coffin

[@kevinblakemore6445]

I so hope a lot of young people start wearing this.

[@ricardo_picario4237]

Thanks nik. Now I know where I can buy my corpse paint

[@Reiveth]

Liquid death is the only sparkling water I like

[@naamah_bast]

This ad insults me personally

[@LilScary-rs3qd]

Corpse paint 🥰 Euronymous screaming in the coffin

[@robertpetre9378]

When it’s cold, and when it’s dark, the freezing moon will sell lipgloss 😅

[@chriswiller4984]

In a way this commercial almost reminds me of when I was a kid and WWE superstars did those weird slim Jim commercials.. I'm 25 so I don't know what era of WWE that would be.. the better era I know that 😂

[@foxinsocks4693]

Oh shiiittt, I saw this ad and had no idea what was going on lol

[@nocf6597]

It's like they learned to make ads from internet historian

[@EddiesSpaghettiosCan]

Atleast it had a happy ending