Why F1's Toto Wolff Says Losing Is a Good Thing

As CEO, co-owner and team principal of the Mercedes-AMG Formula 1 team, Toto Wolff commands a billion-dollar enterprise that had an unbelievable run of success - until now. But Wolff says losing is a good thing.
#f1 #businessofsports #racing
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[@kr63]

Toto was right. Nobody comes back from a race they won and think how and why they did that. When you lose is when you start to introspect and improve.

[@dynamo1796]

Thats true. However Abu Dhabi 2021 - they were definitely cheated by the FIA stewards, its just not debatable. The FIA changing the rules on the fly during the safety car isn't anything anyone can predict, train for or prevent. If the stewards of a race are determined to give a beneficial outcome to one driver or another, thats entirely beyond your control.

[@sam.victor470]

How does Sir Lewis Hamilton MBE process having a manipulated loss (2021 Formula One Abu Dhabi Grand Prix and similtaneously, F1 World Drivers' Championship Title), forced upon him? (A totally blatant theft in front of a 2 billion strong global audience). Sir Lewis joined The Motor Racing Immortals by viewing it from a more panoramic perspective, with consumate humility and gentlemanly sportsmanship. Also, a potentially career-ending catastrophe is mentally mastered, by already achieving at 37 years of age, as a motor racing gladiator, (like Sir Lewis), the status of a Legendary, Global Superstar and Britain's plus The World's First and To Date, The Only Formula1 'CENTURION': (103 x F1 GP Victories); & 7 or is it 8? Formula1 Grand Prix World Drivers' Championship Title triumphs.

[@francescoalberga3819]

What’s really impressive about Mercedes this year was that they were so bad that they were seen as a distant third. Now they might actually surpass Ferrari in the last race which was unthinkable at the halfway point

[@rasaecnai]

The new aero rules really messed them up so bad. Sir Lewis was so frustrated with the car because they could not figure it out for most of the season, which is a shame because the car itself is so reliable. Brazil 1-2 was an incredible recovery for the team. With RB having wind tunnel testing penalty next season, Merc is poised to really get back into the top.

[@TheKestevon]

It is not hard to see how Ferrari implodes through the season

[@jeffsteyn7174]

Na they about 6 to 8 tenth behind again.

[@daarom3472]

Agreed, Russell has been terrific at extracting the maximum from that car. If Lewis had done the same they couldve finished #2

[@charles-davidberube1174]

@@daarom3472 considering lewis was the test pilot for the car in the first half means he had a test car every race. That made it difficult for him to adjust as every car was different every race weekend. Russell didn’t have to go through this.

[@134679888]

Whoa did not expect F1 content here on Bloomberg

[@doge0069]

ask bloomberg about ignoring FTX insolvency rumors this summer that they didnt act on

[@mustolourien5823]

All sports are serious businesses.

[@VideoAmericanStyle]

@@doge0069 "Act on"? What exactly are they supposed to do? They reported on them based on what was known at the time, and they've been covering how shady most crypto institutions have been for a LONG time.

[@josiahclagett7369]

Wow this was incredibly well done. And it's not just American girls who have a lil crush on Toto. What a G.

[@jamescurrie01]

fantastic mini documentary. bravo to everyone involved in producing this, really captures the sport well.

[@adityonugroho7247]

amazing, they had lunch in monace, race track at austin, visit the factory... bwoah...

[@ammaabhie]

It is physics not mystics - well said Toto!

[@razvanjinga]

0:06 Someone should tell him that Loeb and Citroen won 9 WRC titles in row :)

[@marxcell1490]

You just did hih! Get a chin ... don't be so berating

[@rodolphendessabeka8721]

One of the best videos by Bloomberg in a while. Thumbs up.

[@CeeZeePeeZee]

Fact check: 6:45 Lewis did not win 7 straight WDC and 1 off them is not with Mercs Edit: added not with Mercs

[@gamernerd7139]

Great leaders are hard to come by and Toto is one.

[@TinaandBellesMom]

What a great mini documentary on Toto & the sport. I’m a huge fan of him and his wife, the power couple of F1. 💚💚🌱

[@Lucky14970]

1:51 "Things happen for a reason..." - A guy named Wolff, is anyone surprised by this answer?!

[@MDH045]

Saw this after Silver arrows 1-2 in Barcelona. This hits different!!!

[@SusannaJ]

Do you mean Interlagos, Brazil?

[@Kholmi.28]

Loved this. Toto has the best partnerships; his wife, his team and Hamilton. I think he's probably the best team principal on the grid.

[@mrrolandlawrence]

toto is the man. made it all himself. big kudos.

[@quattrobajeena8623]

Better documentary than Drive to Survive

[@manav.bathija]

6:45 Not all 7 with merc….. Lewis won 6 with merc 1 with Mclaren

[@TheTororist]

mclaren was in partnership with mercedes at the time, not just a supplier. they were mclaren-mercedes f1 team

[@jopoysolano]

Wow! The title screamed cliché but it turned out there's something else to it. Bravo!

[@LawrenceSonoiya]

A Formula 1 documentary on Bloomberg waoooh Congratulations to the producers.

[@Lucky14970]

19:42 Another infinitely flawless insight from a man named Wolff: "We will not take it for granted.. that winning a championship is easy. So I believe there is always something good in getting it wrong, even though it feels difficult..." Imagine that, the top drivers from around the world, using companies like Red Bull, Mercedes, Ferrari, etc to race vs their own versions of immaculate as well as amazing tippidy top super cars(that are forced to use only certain parts due to trying to make races more about the drivers and less about the machines) might be a challenge at some point. Who woulda guessed. I'm starting to like this guy Wolff, I am.

[@PREDATOR07]

That question has many answers like * Losing forces you to reexamine*.

[@travisfubu9053]

Redbull has been trying to slow down Mercedes since 2014, Christian Horner literally asked the FIA to just slow down Mercedes in 2015 because redbull could not compete with their engine. After so much lobbying from redbull the FIA eventually banned most advantageous innovations that Mercedes had, such as DAS and party mode...and even that wasn't enough and Mercedes still beat redbull in 2021 and now they lost their engine advantage redbull are the best team again because they have the best aerodynamic team. As Ferrari said aerodynamics are for those who can't build engines and that is why redbull lobbied to freeze engine upgrades a year earlier than it was supposed to freeze.

[@mathewsiame3006]

One my heros in F1,TOTO

[@deshgram]

Really interesting piece 👍🏽👍🏽 Thanks!

[@joooools01]

That was wonderful. Terrific inside perspective. Really enjoyed that.

[@hamzamberu6207]

am literally shivering to have to relive Abu Dhabi 2021...

[@antnam4406]

They all live in Monaco, the drivers and bosses.

[@alaskajdw]

Bloomberg quick takes kick ass

[@anandrv81]

They changed the title - toto must have called them and cursed

[@oluwoleoyekanmi6052]

What was the previous title?

[@sahilaharodia8092]

No Mikey no.... I got it wrong

[@francis1247]

Very nice vid, thanks.

[@daveotuwa5596]

Monaco has a road without a speed limit. It is where drivers go as fast as the max! NO ENTRANCE FOR POLICE TO GRANT DRIVERS A TICKET.👑

[@garyandrewranford]

10 is a good number... And so is 44 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

[@paws4thought449]

Nice one Bloomberg

[@schwazeneggro4274]

Definitely, he's bracing for dear life😅 it's hard to hide it even with those poker glasses

[@louieuy7607]

Hammertime

[@Crrtrucks]

Hamilton did not win 7 championships with Mercedes, he won 6 (2014, 2015, 2017-2020) and lost to Nico Rosberg in 2016 in equal machinery.

[@arnavsaini3410]

As a big Formula 1 fan - Lewis Hamilton would win 7 straight WDC is just plain wrong at 6:45 Lewis won WDC in 2014, 2015, 2017, 2018, 2019, 2020. That is 6 WDC = 2 WDC + 4WDC, with Nico Rosberg's 2016 WDC sandwiched in between.

[@SRDUSA]

Toto was given, a well built team, by Ross Brawn. Ross is the true creator of this team.

[@drfeelgood94]

Keeping said well built team is a talent in itself. Don't take that ways from him. Let's not forget that he's also responsible for Williams last win in Spain 2012.

Lewis won 7 consecutive driver's titles? Really?... The one that made the script doesn't know about the sport. Sure there were many successive championships, but Nico Rosberg got one in the middle, and Lewis's first championship was in 2008 with Mclaren.

[@viranjith]

Great piece

[@rodolphendessabeka8721]

Sir Lewis Hamilton won with McLaren in 2008, then with Mercedes in 2014, 2015, 2017, 2018, 2019, 2020. It wasn't 7 championships in a row. Nico Rosberg won with Mercedes in 2016.

[@BarstucksCoffee]

It was McLaren-Mercedes at the time

[@rodolphendessabeka8721]

@@BarstucksCoffee yes but Mercedes was the engine supplier and the title sponsor. McLaren was the actual team.

[@vitoriateixeira6121]

The best video! We love you Susie 😂🖤

[@kamilbrzezinski3645]

Really interesting document.

[@Thembisile13]

Toto Wolff...every man wants to be him and every woman wants to be with him.

[@soledieairvideos5974]

Sorry to be that guy, but we don’t call it the F1 circuit we call it the calendar bc the tracks are called circuits. Also didn’t win 7 consecutive titles (7 non the less, still remarkable). Otherwise great video, it’s cool to see the business side of the sport.

[@MrPrush-ji4gs]

wow so impressive using the best car by far wow

[@paulflood2709]

Nico Rosberg, his friends, Fans and family all dislike this video

[@traviswooten5872]

Close the doors and put on your seatbelts😆

[@mmenjic]

So in short: F1 is now Facebook and Facebook is now Meta and Google is still unable to properly index them 😂😂😂

[@nkanyisomdlalose3702]

How can it be a global sport without coming to Africa?

[@F1nonBritishbiasFans]

he should say "8 constructors in a row". F1 on cares about the drivers, which is now max 2 in a row bud

[@devH_]

Lewis, the GOAT of drivers. Toto, the GOAT of team principals.

[@wroomwroomboy123]

Colin Chapman. Principal and technical director through his entire career.

[@F1nonBritishbiasFans]

Toto, "we have 3 in the usa, 1 in mexico, and 1 in brazil so we have 5 in the americas now" I guess he never heard about Montreal....lol

[@mvmallinson]

Music……the CURSE of You Tube

[@togbeawalieiii684]

It's 7 straight not 8. Lewis won 6 times at Mercedes and Rosbecg won once. Lewis had 7 championship. One from McLaren

[@christianbarstad923]

Hes a Bond villain.

[@sentiasatransformasi]

the only reason an F1 fan is gonna hate toto wolff is bcs he keeps winning every season including last season (constructor's championship)

[@miguelwheelock5529]

Not sure where this guy came up with information about Lewis Hamilton won 7 straight world championship... I don't appreciate inaccurate info on a serious documentary. I stopped watching it after such a bold statement.

[@aztronomy7457]

Toto is the definition of BDE

[@kevinchisholm6190]

TOTO WOLFE IS A SELL OUT TO TO THE KING OF F1 DRIVER SIR LEWIS HAMILTON LIKE IT OR NOT HATERS AND OPPRESSOR AND MOST IMPORTANTLY IS HIS MAKING OF HIS MONEY AND THAT IS FINAL

[@kennyhular]

cant wait for the rocketship mercs are building for next year!!!

[@azizigweth2921]

This is my team

[@fazilmuhammed5410]

MERCEDES Is the best team on the grid. PERIOD.

[@hdpasd123lol]

can someone tell me what glasses is Toto Wearing?

[@rithicksl8741]

Totooooo

[@schjal]

Lewis won 6 WCS, rosberg one, merc 7. Get the facts right... Otherwise perfect

[@drfeelgood94]

Mercedes = 8 constructors titles. You get your facts right.

[@cusxio]

Cope

[@JohnnyRotten75]

Mercedes won8!times because they had an endless supply of money to throw at the car to develop it

[@JohnnyRotten75]

@M6T4 put Lewis in the Williams car and see how he does

[@nokchasan]

This interviewer is such an obsequious hack. Beyond annoying.

[@nickpang]

Lewis did not win 7 WDCs in a row but Mercedes did from 2014 to 2020 with Rosberg winning in 2016. Lewis won the others

[@BOZ_11]

he said "team"

[@B0XMATTER]

@@BOZ_11 Nope. He said "Lewis Hamilton would win seven straight drivers championships". Which is wrong. Because Rosberg won the one in 2016. Hamilton will never beat Schumacher's record of 5 WDC in a row.

[@BOZ_11]

@@B0XMATTER hamilton shares the record with schumacher, also it was michael's son who deliberately crashed into latifi to cause the pace car to deploy 🤷🏼‍♂ EDIT: michael masi was sacked over his decision to have a partial unlapping, breaking the rules and causing his termination. we all know lewis is the true leader, but we forget and move on

[@brendonpitcher5611]

@@BOZ_11 deliberately? wow

[@BOZ_11]

@@brendonpitcher5611 u know daddy phoned later that night with glowing praise for his little boy.

[@user-zx1ir7jt4c]

I've never pulled for Merc but I have always admired Toto. The guy just has so much passion for the sport. He wears his emotions on his sleeve. You can see it on his face at all times. When things aren't going well he looks gutted. When they are he looks exuberant. You can also see it when he's angry. Like when he slammed the headset down at Jeddah 2021 and smashed it to smithereens! That's passion.

[@JJs_playground]

Great! Mini-documentary. What liberty media has done with F1 is great, a stark difference from previous ownership of Bernie Ecclestone.

[@petermbuguanjoroge8038]

The will to focus on your goals despite the noise and disappointment is why Toto Wolff is my role model.

[@SassySimian]

I've grown to respect Toto Wolff more this year than ever before. It's easy to look cool when you're on top and everything is going your way. But the way he kept the team together and had everyone working patiently towards improving on a challenging car, while maintaining a clean and positive team spirit, without ever giving in to easy blame or outbursts, eventually even achieving enough success with podium finishes and the win in Brazil to threaten Ferrari's second place... That really showed his mettle and his quality as a manager and a human being. I can't wait to see the results of all that hard work in 2023.

[@barfymann362]

Losing his father at such a young age, he still found a way to thrive. I may not be a Mercedes fan in the sport, but I respect Toto. Regardless of my preference in teams, one can't simply ignore the accomplishments of Toto Wolff.

[@marxcell1490]

Gratuitous statement

[@saimadhavarao]

I'm sorry it's not Toto but Ross Brawn who deserved the credit but that's my personal opinion. Ross Brawn helped 3 different teams help win F1 championships, most famous of them were Schumacher championships and then Brawn GP. I think Ross Brawn was instrumental in laying the foundation blocks at Mercedes F1 team only to be squeezed out.

[@buzzbuzzard3809]

Leclerc also lost his father at a very young age. I admire his mental toughness too.

[@xxDxxism]

@@saimadhavarao you can lay out a legacy and all it takes is 1 incapable person to ruin it. Brawn does deserve the credit but let's not discredit Toto's leadership

[@iansarno6981]

Lewis didn’t win 7 WDCs in a row. He has 7 total - he lost in 2016 to Rosberg

[@shitmypants5275]

Team won 8

[@RenanKayaki]

Nico Rosberg who have beaten Lewis Hamilton in equal machinery

[@a.a.1245]

He won 6 in Mercedes, not in a row.

[@BOZ_11]

he said "team"

[@fa100da]

skill issue for hamilton

[@DCDA-LA]

Sorry, but Max is the best

[@aliamer_33]

Factual error : Lewis Hamilton didn't win 7 straight drivers championships. He won 2008,2014,2015 ,2017-2020

[@carloskissoondhan9641]

Toto, Lewis and now George are going to be great.

[@aztronomy7457]

Wow Susie has a Toto Austrian accent now 😂

[@sam.victor470]

Toto is out of luck at the moment. He'll be back. Losing his mojo of Hamilton will re-focus Toto's perspectives sooner or later. He's got a year to get it right.

[@daveotuwa5596]

The last time the Las Vegas Grand Prix happened is when Station Casinos was as young as a kid. I was in my negatives at that time amid the days of original electronic gaming.🏎

[@Lucky14970]

Driving with doors open... Totally average person type thing to do. Nothing to see here folks. Keep walkin'

[@MrChronicpayne]

Do a Bloomberg Quicktake on how you failed to put out a story months ago about FTX's fraud even though you were alerted to it, in detail, but didn't want to spook your advertisers. I think a lot of us would find that interesting.

[@axezazel]

Toto isnt the owner tho.. so why the comparison with kraft.. nvm he owns 33% of the team 🤣

[@studiolezard]

Wow! Suzie now talks like the Terminator, just like Toto.

[@hamburgermatty]

Maybe it was the FTX sponsorship. All jokes aside, they’ll be back next year.

[@xalron]

Great journalism and fact checking Bloomberg... Are you really calling yourselves journalists ? Straight 7 championships for Hamilton at Mercedes ? What happened to 2008 ?

[@leomosia]

Oh shame on Africa, while being the largest continent, how not being in Africa and still calling a sport globally or a global sport

[@jordyvelders2889]

At 6:47 you say lewis hamilton would win 7 straight driver championships but Nico Rosberg won in 2016. How can you say such a thing?

[@RoyLimisAw3s0me]

Mercedes knew their concept failed and choose to sit around; zero pod concept failed...

[@tarutso]

No money can't win. Not mystic for sure

[@DrumminDoc]

No seat belts at 3:50.

[@MrCTruck]

No Michael that’s so not right

[@axem.8338]

No Mikey no no no..

[@smallben7744]

NO MIKEY THAT IS SO NOT RIGHT

[@Edithhandle]

That marriage 🤐

[@nehaladk]

How can Bloomberg forgot about the Monaco based KZbinr who has more subscribers than Lewis Hamilton on the same platform, and also beat him for a WDC in EQUAL MACHINERY?????

[@leojonkers3181]

8 th?