Rivian CEO Plans to Take on Tesla With New Electric Vehicles

[@HansKruse]

He did NOT say that he was taking on Tesla. Instead he said it was a very different product than what Tesla delivers. Click bait title!!

[@greennewdeal5539]

They're obviously in competition. You don't need some WWE style rant between CEOs for them to compete. Of course they're taking on ICE manufacturers as well.

[@alexanderkirchnerat]

Because Tesla rules ! ;-)

[@ramblerandy2397]

Indeed. In fact any pure electric vehicle manufacturer, so far, is primarily taking on fossil fuel vehicle manufacturers.

[@rogerstarkey5390]

@@greennewdeal5539 ICE first and foremost.

[@seansurfn2]

@@alexanderkirchnerat they better get their ass movin cause they have competition now

[@rickdeckard9810]

Why does Rivian need to take on Tesla, plenty of room for multiple manufacturers. If anything they’re taking away from ICE manufacturers.

[@doomtomb3]

Rick Deckard well with those investments from Ford and Amazon, it seems they will be putting their platform in some of those vehicles

[@mattprior8442]

The CEO is looking straight out of Marvel or DC superhero disguised as the normal low key guy !

[@LoanwordEggcorn]

Range anxiety is largely FUD created by oil companies and fossil fuel car makers. Most people in the U.S. and EU drive fewer than 40 miles per day. Any EV can do that today.

[@TheJmsbrown]

Ever been on holiday? I have been on an amazing road trip across Europe. A Tesla is fun but no good for a drive across Europe or a trek to Scotland...

[@earthwizz]

Jason Brown It might be worth catching up. This is 2018.

[@neonstardust4427]

And Robin where are all the electrics on the road in 2018? These electric cars at this point are a novelty(liberal toy).

[@earthwizz]

neonstar dust Look up the term ''exponential growth' some time and check what's happening in China. In any case Brown was referring, inaccurately, to charging facilities in Europe for Teslas.

[@neonstardust4427]

Tell me Robin what is happening in China? I am betting you are betting with stock or actually own one of these electric toys. Gee you are going to be so heartbroken when Tesla files for bankruptcy(Google the term and see how many are talking potential bankruptcy). I can see all these electric cars rotting in salvage yards in 15 years.

[@alvaroee14]

I thought the plan was to get others to create electric cars? (Tesla’s patents are open to use)

[@anthonycbrown1952]

Does not appear anyone is interested in Tesla's patents. To your knowledge has anyone expressed interest?

[@risingstarforge]

No one is interested in Tesla's patent because it requires others to open up their own patents.

[@wg4476]

Xpeng Motors

[@tamaramichelle4866]

I am excited to follow and can't wait to see what the future holds for Rivian.

[@iridium8562]

He didn't say he "wants to take over"or whatever, he's actually a pretty genuine guy who is trying to create competition and advance the electric car market, which is exactly what Elon wants. I like him. And I got to the part that he completely goes off road with her question, and says that there's plenty of room in the market, and their product is a different category, yet Bloomberg still has the arrogance to say that he wants to take on Tesla, this is crazy lol.

[@jaydeeppatil1488]

Is it only me who thinks he looks like Clark kent🙂

[@malekesper1123]

are you guys coming to Canada with the vehicles ?

[@dr-sy1fs]

This is revolutionary. A car that goes somewhere. An electric car with good performance. The brand new concept of having vehicles with batteries on the floor.

[@arildschonberg3607]

R D Well, Tesla has had the battery pack in the floor pan since 2012, so it’s not all new. Audi e-tron is another example. Kia Niro, just to name a few.

[@davidkirinic9463]

@@arildschonberg3607 he's sarcastic

[@officialspock]

@@arildschonberg3607 ur sarcastic meter must be off

[@lyf8]

Today is 11-17-2019, a year later after this interview. Today I went to search for the production schedule, status and factory video on how RMs are turned into their production cars. Did not find any specifics. Hope these info will come soon, particularly on the manufacturing fronts. Exciting to see some real competitions to Gasoline engines.

[@georgeb.3292]

11 years since Rivian started and still no car delivered...

[@Authoratah]

Creating a concept car is one thing but building it at a profit is the challenge. The capital required to setup a car manufacturing plant and staff is enormous.

[@stephenlogsdon8266]

Where’s the battery coming from? Front end needs to change.

[@bp9884]

"A big part of our brand is going places." A car company brand built around "going places." Is this an episode of Silicon Valley?

[@Jasonxxx-uv4be]

It's a car designed for "going to the cabin on the weekend with the family." You know... a good, old-fashioned working man's automobile.

[@Thoracius]

Downvote because the title is a direct contradiction to what he said in the interview.

[@thechefrandy5555]

Please get over making a statement about range anxiety it doesn't exist if you think about it you leave your house every day with a full tank of gas. I did the math if I did a long trip 500 miles every month I will still spend less time charging at a public charging station then I do at gas stations now overall in the course of the year

[@martinramirez1995mr]

Tony Stark meets Clark Kent

[@harishverra200]

Fuck off

[@chethanslthippeswamy]

My question what new technology they have which tesla does not own?

[@granskare]

what does the R in your name represent?

[@jacobr5627]

Robert

[@tashi282]

Tesla is a role model pf EV- no range anxiety but undoubtedly EVs are pure threat to oil companies but pure treat for our future.

[@slartybartfarst9737]

makes no odds how big the battery is, unless you have charge infrastructure you can only go 1/2 the range minus safety margin from charger at home. brilliant vehicles though.

[@teaearlgrey9052]

Put a battery under the bed of the truck, then get 800 miles per. Make the truck out of lighter materials to offset the weight.

[@TecnamTwin]

They already have the battery not only under the bed but also under the cab. At 180kW, it will be the biggest battery ever put in a public EV. Four hundred miles is already overkill for what most users will be using it for. It’s also very, very strong, lightweight, and capable compared to other vehicles in its class. Sure they could have given it an 800 mile range, but then it wouldn’t be of much use as an off-road capable toy-hauler.

[@noseonscent1935]

The more I think about it Rivian and Tesla are by in large part targeting very different audiences with overall very different tastes. Teslas represent a strong sense of the best modern technocratic Silicon Valley style while Rivian has a gently forward pointing sense of style while still remaining largely traditional in looks. Very different philosophies at least in style and stated purpose.

[@peterrobannsobrepena6029]

Should take on Internal combustion engine Trucks and SUV's coz it's a massive market for now.

[@stephenwhite46]

Misleading title to your video! Rivian is not competing with Tesla but filling a niche market for EV’s. It’s EV’s taking on ICE cars!!

[@nicklatino7157]

I like how they are tailored to outdoor enthuasiasts.

[@ronniesunshine1163]

so a truck with plans to come out in 1.5 years has a bigger battery than the Tesla vehicles that are currently being produced and sold and have been for many many years and that is a threat? The Tesla roadster (a small coupe) will have more than 1.5x the capacity of the battery of a big truck or SUV in 2020. Stop click baiting

[@Chretze]

Tesla doesn't even produce pick up trucks, this is not a competing product to a model S or model X. People aren't gonna ask themselves "yeah should I buy a luxury sedan or a pick up as my everyday car?", nobody fucking thinks like that.

[@danabe3220]

Rivian is not competing with Tesla. They have never said they were. They are entering the market as an option to Tesla. There is room enough in the ev market for other players. They have some catching up to do after seeing the Tesla Cyber truck though. You have to be competitive, agressive and bold in this Tesla driven market if you want to be taken seriously by consumers.

[@Dalisu87]

I hope he is ready for hell and not just in love with the sexy part of running an ev start up

[@shadowdance4666]

These vehicles won’t be available to purchase until late 2020 and this might just get you an order and not a vehicle :(

[@evthink]

Forget click bait Title, the title is a straight up lie. He literally told that they are not taking on Tesla. If only mainstream could understand or have the courage to admit that these new startups are taking on the legacy automakers. But they have to sell their ad space to someone.

[@Lokeyy1]

Emily Chang was right on point, but there isn't a car yet and i need some specifications first!

[@aidennicholas9672]

Everything looks better on paper than in real life

[@Whartnagel1]

They just showed the same damn pictures over and over again

[@atchireddy5106]

Please develop rivian electric pickup cars manufacturing plant in India. India always loves USA rivian electric pickup cars

[@herbysykes4512]

He is Clark Kent ?

[@stenyethanmathews945]

Bloomberg. Ur misleading titles diminish your credibility. You should probably take note.

[@tpersoage]

Good looking Rig.

[@abstro9942]

Is he Jewish

[@cesargalicia7700]

Just like Theranos boy do people forget easily.

[@budisulisto]

Rivian fan!

[@doomtomb3]

“Think about consuming in a different way”, aka no ownership

[@sferris33]

If he really wants to push the ev market forward, then he he needs to partner with Tesla to futher accelerate charging infrastructure and expand the gigafactory, use Tesla charging network, get charging times down to 5 min (this is what is required for either gasoline, diesel or hydrogen), and get evs prices down.

[@michaelclarke4629]

Another promising product, let's see in the next few years.

[@theconstantgardene]

Special??? You neglected to make this awesome vehicle to use the most available and growing charging network, Tesla, and you think this is special?

[@lucasv5359]

"Range anxiety, which is still very real" LOL this is one clueless about electrical cars. good job on choosing your interviewers

[@inthepursuitofbeauty]

I need a "skateboard platform" for my 1968 C10!!!!!!!

[@olegig5166]

Charge time....Charge time....Charge time is the elephant in the room no one talks about. Great! a battery option that will give a 400 mile range, but what is the charge time? Hummm travel for 6 hrs then take 24 off for recharge? Until electric vehicles can be totally recharged in 15 minutes like gas vehicles, their main use will be for daily in town delivery followed by over night charge. Fast charge time is the ultimate selling point.

[@mbabcock111]

1:39 look at that ignorant, smug look. This is the media nonsense I don't like. Somebody take the time to convey to this lady the mission statement of Tesla. To be fair, maybe she doesn't even realize the notional 'game' she has going on in her mind which, presents itself in her expressions. On the other hand, maybe she's quite aware of her visual cues and leverages the nauseating behavior by playing the FUDster. Maybe I'm reading way too much into this because I understand the bigger picture in terms of this phase change in the marketplace.

[@chris77777777ify]

It wouldn’t take VW five minutes to beat these companies up They don’t have the dealership network. Or the workshops. It’s that simple. Not worth toying with in the long term.

[@pepepistola9258]

Pure marketing BS! This is just a concep EV, not even a pre-production vehicle. It uses a hell of a lot of battery cells, which means production cost is way higher than any other EV. It was not even available for test drive in its presentation (so it is just alledged lab performance) . The company does not have any access to any EV charging network and has no manufacturing facilities nor experience producing anything. My guess, is that they are looking to sell their design to Tesla or any other car manufacturer. A nice dreamy concept about what the future could hold, but only that. It is not even worth to purchase the design, from an EV manufacturer´s point of view.

[@Monkeyseemonkey79]

Why are you so skeptical? Tesla had to start somewhere too. Rivian is retooling a former Mitsubishi plant they acquired in Illinois. Perhaps they plan to source their batteries from Tesla. Thus far they have discussed a price range of $65k-100k. The US market will eat this up if they manage to stay within that price range. With 400 miles of range, I'm not concerned about the charging network - I'll just charge it when I get home. Maybe they'll fail, but the writing is on the wall for ICE vehicles. Let's hope Rivian can succeed. I'd certainly be excited to own one of these - which isn't something I can say about any of the other electric cars currently on offer.

[@GG-mr9iz]

Rivian > Tesla

[@erhardt1477]

Well... I have to say... I am dissatisfied with the interview. If this where simply a promo video..ok... but as far as actually getting any INFORMATION... this was/is BAD.

[@alexandermirra9834]

Finalmente! Più ne arrivano e meglio sarà per tutti!

[@snitox]

They need to build infrastructure to take on Tesla.

[@jaygarce3772]

Take on the front grill design first. It looks terrible.

[@AcmePotatoPackingPocatello]

Excellent. Since Ford, GMC, and Fiat/Chrysler aren't even in the game....the sky is the limit. With over 200million motorized vehicles dumping an average of 4 tons of CO2 yearly. USA alone ! 199million need replacements. Gods speed!

[@rogerstarkey5390]

I imagine "the talent in Michigan" is excited at the prospect of a job!

[@billburgess4720]

Weird...Imagine what would happen if they started producing vehicles for the eight billion people that can't afford an $80K truck? How hard could it be, it wouldn't have to go 0-60 in three seconds, two wheel drive(one in front and one in back) Not so much luxury electronics...Who knows, maybe even a two door with a club cab....Imagine a 3/4 size for better parking and commuting....Changing the platform for a three wheel application....The hard part is done (the platform) it's all just application and costs now....Going to sell what, 10,000 units at $85000 the first two years maybe? If some of the platforms were available with my suggested mods maybe 200000 in that same timeframe at $30,000 each?That's what 8 times the money to their pockets....

[@toxicflyrs156]

My dad worked for them but quit:(

[@3poli]

0:05 Is that you Elon?

[@TabsT-vy5jy]

Dont worry rivian it will be a matter of time that bloomberg msnbc and fox try to destroy your reputation.

[@officialspock]

Talk is cheap, where is it?

[@gianlucaparodi]

Bloomberg needs a false title in order to get views, too bad!

[@monrepos1001]

all these losers work together its the illusion of choice they all worship satan and do their little sick rituals together!

[@pol1250]

All these huge batteries....why?? To drive once or twice a year to a cabine?? Just buy a Tesla and an ice truck....far more ecological

[@radiogreenblue]

Beware Audi E-Tron and Porsche Taycan were going to take on Tesla and pretty much flopped. And they were put out by the VW Group. Best of luck Rivian

[@linamar123456]

FISKER KARMA SAID THE SAME , AS DID FARAWAY MOTORS ............................... I WILL STICK WITH A FORD F SERIES .

[@koshmary112]

Another Faraday Future. Talk about money you have piled up so you can burn through it when you need to when building your cars. BTW, what happened to Lucid Motors

[@mariahogan8737]

Lucid was supposed to build a plant out here in AZ. Haven't heard anything more about it.Go figure

[@tipkoonline]

He has a product that he is not going to reveal and addresses to the market that no other ev company is addressed and the product is exceptional and different from other ev, he said nothing

[@WrathChild-NZ]

They shouldnt be taking on Tesla but taking on Ford trucks

[@lancebeare8314]

It’s annoying when headlines misrepresent. Boring interview, but glad to hear he isn’t “taking on Tesla”. No one will take on or kill Tesla, tired of click bait headlines. Faraday was an ugly ass car, for that reason alone it couldn’t have survived.

[@ancestralsubconscious-alex9606]

Tesla need to improve the range

[@BigdaddiZ]

DONT FIGHT EACHOTHER YET. Take down gassers first!

[@Jasonxxx-uv4be]

Be careful what you wish for, Zach. You might need a little of that gas for molotov cocktails. ;)

[@ThreePuttBogeys88]

Why does he sound like Elizabeth Holmes?

[@harrywilliams9768]

The real competition not with ev vehicles.it was ic engine vehicles.America is already super power.if ic vehicles is closed America no need to ask oil for arab countries.less amount of oil is enough

[@kurtlowder3276]

They really should market themselves as Telsa's little brother. they should open source patents and join supercharger network. Tesla will not be able to meet demand for decades. you just come in a say, "hey we are modeled after telsa, and we will focus on this segment." They should buy their batteries from tesla. musk would be thrilled, eventually. Tesla does not need to spend time making pickups. they need to focus on transport as a service. I am aware tesla said its coming out with a pickup, but it really has to focus on 3, Y, semi, and Energy storage. pickups are just not going to be as big in the future. we are eventually going to have serious fees on them in many states. There will be fees on personally owned cars and truck will obviously be greater since it will be a function of sale price. any fees on transport as a service will just be part of the cost. as where going to DMV to register your personally owned car is going to become expensive in several regions. we cannot afford to build the infrastructure for a transportation based on personally owned cars and its not going to be safe. This might seem ludacrous now, but 5-10 years after autonomous transport as a service is rolled out, it will make perfect sense to the majority of the public. now certain rural stated will take longer, but states with huge urban centers will see the light pretty quickly. its is LIke "hmm do we want to pay 10 billion to make this freeway have one more lane, or do we want to drastically reduce traffic, air pollution, cost of living, etc by switching to transport as a service which will actually cost us nothing at all.

[@yshao1]

kurt lowder I think Pickup trucks should be high on Tesla’s priority list since they are big polluters and still growing faster than ever. Comparatively small sedans are less polluting, and market shares are shrinking against SUVs and Pickups. Hopefully Tesla’s Y and Pickup along with other alliances like Rivian can take on ICE pickups/SUVs soon.

[@Vincentvega293]

He poached Tesla's talent.

[@dahawk8574]

Alternate version: Elon drove them off.

[@pojdiavaj1422]

It’s good but let’s bet their luck

[@benson8310]

This guy resembles Elon

[@ThePhanable]

Please be a real company making a real product. Don't just be another solyndra scam. This truck will not have a 400 mile range but I'd be happy if it 200. Since it's a truck we should be able to stick an after market generator in the bed and add unlimited range in case you want to drive to Alaska. Anyways..... crossing finger and hoping this is a real product. From what i can see it looks like these prototype trucks are a scam so they can hype their brand and license the skateboard platform to OEMs. This is where the quick cash grad would be. Ask yourself. Where is this company going to get the batteries? Tesla made a bigass factory in Reno just to make batteries because every battery factory is running at 100% 24/7 and not able to meet demand.

[@ecdriver6595]

How much money. Can the middle class buy one.

[@ericdolby1622]

No

[@blanket1309]

If he can do it, so can I. At least bullshit.

[@qsexy23]

If the first time I’m hearing about a product is on Bloomberg. It’s not a good product

[@TecnamTwin]

That’s more of a reflection on you than Rivian. They’ve been in stealth mode for about ten years now just quietly developing the tech. This is the big reveal to be put on sale sometime next year. NEXT YEAR IS LIKE A MONTH AWAY!!

[@leebruce9668]

Bloody theives.

[@peterrobannsobrepena6029]

You need Gigafactory for cheaper battery manufacturing And Supercharger networks To compete with Tesla. Otherwise you're just like any automotive company trying to match Tesla

[@markplott4820]

with NO battery factory Rivian will burn through a lot of cash, they already burned some cash on that Auto manufacturing plant. and Rivian will continue to burn cash.

[@sferris33]

They need to partner up with Tesla to expand their charging network and battery factory

[@jaysanders2707]

All this is is speculation no picture no video nothing Tesla is alive an well this maybe biased because I'm invested in Tessa but either way Tessa has cars and semis your kinda behind bro

[@neonstardust4427]

You lose credibility soon as you use the word "bro". Understand what I am saying yo?

[@jaysanders2707]

Smh and why is that my credibility doesnt stop because one word that was said and still does beat the fact that what I'm saying is true you make no sense

[@TecnamTwin]

@@jaysanders2707 Now what do you think of Rivian with their truck and SUV revealed? These are working pre-production vehicles that match the quoted specs, not just concept cars.

[@laplesyrup]

Could be just another Faraday Future?

[@bongbong7165]

2020 still no cars? 🤭

[@chuckm260]

Ahh, it's called a pandemic! This has affected many companies, not just Rivian, from supply to distribution to production and so on. Ever since Rivian did their reveal back in Nov 2018, they announced product launch in the latter half of 2020. That's a two year projection! A lot can happen in that time, but they held to it In late 2019 / early 2020 they refined that target to be Dec 2020. Shortly after the pandemic hit and Rivian shut down most of the plant construction, sent employees to work from home, etc., Rivian announced I think around May 2020 they pushed the R1 EV production launch into 2021. Later in 2020 Rivian refined that general 2021 target to the current launch dates of June 2021 for the R1T and then the R1S a couple months latter in August. So there has been only one target production launch and that was understandable due to the pandemic. You also have to keep in mind that large manufacturing companies that have numerous supply partners don't just flip a switch and say we're back to being 100% open and all time lines have been adjusted and set. They have to contact and re-coordinate, and some cases renegotiate, with their supply partners, who in turn have supply partners who were also affected by plant closures due to the pandemic, and so on. You need to look at the big picture and not just what's in front of you.

[@Widdermaker]

Well, I’ll never get that 5 minutes back. Was hoping to hear something about charging infrastructure. That’s the main reason people are willing to go with a Tesla - no compromises with their Supercharging network. That’s why I have a Model S. Even a 400 mile range battery pack means you can only travel 200 miles from home, at MOST. A lot less if it’s below freezing out. Or going out into the wild as this company is marketing. When are reporters going to wise up to this fact and ask that key question? The cars, meh. How are EV mftr’s going to support being able to take road trips?

[@peterrobannsobrepena6029]

TecnamTwin Tesla is much improved. And Tesla Truck has Towing capacity of 300, 000 kilograms. This one is just 5,000 kg.

[@IvanPlayStation4LiFe]

A FRAUD

[@aaronseeker]

By stealing secrets from tesla lol

[@ravender8930]

Unmatchable... Tesla and Elon will crush you like nothing!

[@cruzcustio7472]

Thieves!

[@PeterWW420]

Pure vaporware. I feel bad for the investors.

[@economixxxx]

Theres something "theranos-y" about him

[@j.verdadenergiaypaz]

I Love Tesla Cars....