Boulevard City in Riyadh, also known as The Boulevard, is a 220-acre mixed-use development located in the Hittin area of Riyadh, Saudi Arabia. It contains high-end retail and entertainment outlets, including gardens, a dance fountain, several cafes, local and global restaurants, and shops for the most famous local and world brands in the BLVD Square area. Boulevard City is the largest sustainable entertainment hub in the Riyadh Season, and it operates primarily during the annual Riyadh Season entertainment festival. Boulevard City is one of the biggest zones in the season, and it is triple in size this year, with each of the sub-areas featuring its own set of activities.