Brainstorming Ideas with The $200M Man (

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Episode 519: Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) are jamming with Patrick Campbell on trends that are doubling and the businesses you can start to pounce on them. Patrick also shares three product frameworks, the importance of freedom-inducing purchases, and what his research has revealed about the ultra wealthy.
Check out the Bezo's Numbers spreadsheet Patrick is sharing with MFM listeners: shorturl.at/dgJSV
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Show Notes:
(0:00) Intro
(2:00) The Bezo's Number Framework
(5:30) Trends: Coral bleaching, School shootings, teenage abstinence
(12:30) More trends: French Bulldogs, sports betting, and other vices
(21:00) Philosophy: Don't innovate
(24:30) Patrick's tax strategy: Gas stations
(30:00) The 5 Phases of "I just sold my company"
(33:30) Freedom-inducing purchases
(36:00) Secrets of the wealthy: To-do lists and exercise
(39:00) How a researcher measures happiness
(41:30) The trap of chasing a "freedom number"
(45:00) Wealth, Status, Power
(50:00) Product Remix Framework
(55:00) Pricing strategy breakdown
(1:02:00) New bod, who dis?
-
Links:
• Patrick’s Twitter - / patticus
• Paddle - www.paddle.com/
• Google Scholar - scholar.google.com/
• Bezo's Numbers - shorturl.at/dgJSV
• Casino affiliate - playnj.com/
• MyBodyTutor - www.mybodytutor.com/
• Price change email copy - shorturl.at/kqE49
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Check Out Sam's Stuff:
• Hampton - www.joinhampton.com/
• Ideation Bootcamp - www.ideationbootcamp.co/
• Copy That - copythat.com/
Check Out Shaan's Stuff:
• Try Shepherd Out - www.supportshepherd.com/
• Shaan's Personal Assistant System - shaanpuri.com/remoteassistant
• Power Writing Course - maven.com/generalist/writing
• Small Boy Newsletter - smallboy.co/
• Daily Newsletter - www.shaanpuri.com/
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[@virtualpreschoolcircletime]

I appreciate how Sam asks questions to make your material more understandable to the common person. I’m a special ed teacher and it’s amazing how many people don’t understand a lot of the basic information. This should be accessible to everyone.

[@ray-mc-l]

Ok but he should know what coral is!!!

[@jakebcampbell]

I agree Sam is a common person

[@virtualpreschoolcircletime]

@@ray-mc-l I am sure he does but I think he was trying to get to the point of why we need to be concerned with “white” coral. Not everyone is aware of why that is a problem and how a business could be created because of it.

[@waynewhite2314]

Yeah I'm big on communication value too but the nerdy part of me like seeing the intelligence flow and show and yet I know some ppl gonna get a little lost , but the humor helps a lot. Actually the humor helps me get thru the impatience that I can sometimes feel as resistance to learning at times.

[@MyFirstMillionPod]

agreed - no dumb questions around here.

[@amandabittorf6398]

I’m an OG MFM fan girl and only ever listened to the podcast. Just switched over recently to KZbin and total game changer. Now I feel like you guys are my bffs who I get to see!

[@ChrisMoSpeaks]

Best way to view it !

[@sheilakay4138]

Gurl Same!!🤗

[@fortunaburke2097]

meee too!

[@MyFirstMillionPod]

it's a game changer

[@brokerburgess]

Excellent pod..... Thanks for sharing Patrick with us. Incredibly insightful......

[@patticus]

🙏

[@otim]

This is the one. I listen to them all, but THIS is the only episode I'm immediately re-watching.

[@patticus]

🙏

[@broccolihart1]

This is fascinating content. Most prople never even have these conversations to themselves in their heads.

[@triingtimes5267]

Wow... Shaan, INCREDIBLE video today! I've been imbedding my number into user IDs so I'm reminded of it daily. Glad this wasn't just me. Have a GREAT day!

[@triingtimes5267]

@@SamParrrThan you. 😀

[@avisrivastava4140]

I've been following him religiously for so long - genuinely one of the the clearest, deepest thinkers of the day. Only 18 rn but I hope to have half the career he's had. #keepbringingpatrickon

[@patticus]

Appreciate you homie :)

[@megalomedia]

Patrick is a true MFM OG and prime megalomaniac

[@MyFirstMillionPod]

deadly combo

[@ConvictedMarketer]

This episode did not disappoint!

[@patticus]

💪

[@grahamkennedy7221]

39:55 oceanography, sociology, and statistics. I feel like I’m in college again, and I have to admit, I kind of like it.

[@manofrealestate-Fargo]

is there a link to the trend list? sorry if its posted and I'm missing it. Thanks!

[@MyFirstMillionPod]

Bezo's Numbers 👉 shorturl.at/dgJSV

[@rocmanik]

@@MyFirstMillionPodthanks for the link and also I was able to hit up the legendary egg carton lady the other day. I called her a legend and she responded with “I’m just another bozo on the bus” thanks for finder her!

[@philipj.sherman2987]

Great interaction! I loved it! Patrick, have you started a speaking tour yet? People would definitely pay to hear you talk about business. Are you coming out with a book yet?

[@patticus]

I did a lot of speaking the past 5-6 years building my company, but have stopped the past year or so. Love to speak though. No plans for a book yet, but what would you find interesting if I did one?

[@abs2fast2furios]

I've been waiting for Pat to come back, I love him.

[@patticus]

I'm back! :) Appreciate the love

[@abs2fast2furios]

@@patticusdo you have an update on the guy you took over?

[@ray-mc-l]

probably my favourite guest u guys have on. he's sharp as a tack.

[@patticus]

Thanks homie! What'd you find most useful?

[@tomascardenasg]

The research you did. Super neat@@patticus

[@zaidkaleem]

@@patticus Loved the Bezos Number spreadsheet! Also in the same boat as you, exploring trends and markets to figure out what to build in. Honestly going back and forth between SaaS or acquiring a boring cashflow business.

[@MyFirstMillionPod]

he's awesome

[@leedsdrumacademy]

Loved the "power driver" debate.

[@gavay]

Best pod ever

[@altfiwithleighlommen310]

Okay, fellow Wisconsinite entrepreneurs here. I love this guy. He went into entrepreneurship while I went to 2 grad schools and now I'm the poorest in my family. Don't go to school! Get out and do something

[@user-cg2fj5mh4h]

Go pack go!

[@iammeshach7638]

The product remixing segment was cool. Nick Mowbray from Zuru Edge calls them “Soft Innovations”

[@ZachFootballTV]

1:48 some would call him a what sorry?

[@user-ig6oy7mx1y]

That all nice, but I have a A.I bot the tracks new trends and everything about the trends and tracking trends that are not even a twinkle in your eye yet. Hawk out!!

[@michaelcbond]

400+ episodes of different podcasts, (TF, JRE, H3, DOAC) this is one of the most interesting episodes I've ever heard. Thanks for the quality content guys 🔥

[@patticus]

🫶

[@patticus]

🙏

[@welcometothe7654]

What can anyone learn from H3 😂

[@MyFirstMillionPod]

are you new to MFM?

[@oliverpage9035]

Sam, Shaan, and Patrick I am building a cybersecurity SaaS exclusively to protect K-12 schools from getting hacked and phished, we just hit $16K ARR since launching Oct 1st, we have a big waitlist and are growing fast 🔥would love to connect with you guys 💪🏻

[@kylewrage]

first time learning about Patrick, super impressed. one of the only people Id actually work for. I just want to be around that level of thinking

[@patticus]

Come hang! :)

[@kylewrage]

@@patticus followed you on Twitter right away

[@MyFirstMillionPod]

he's awesome

[@zachprice]

This episode was fire! PC has an incredible mind. Love to see his thought process. Shaan your California is showing 😂

[@josemelo_97]

Right when i thought I couldn´t like more this episode, Patrick mentions he wants to help free my country. Top guest. One of the most interesting and fruitful episodes ever. Thanks again for being the best podcast out there.

[@patticus]

🙏

[@rajeshbhat4611]

Very informative

[@patticus]

🙏

[@mjmikaelson]

Nice haircut Sam!

[@callous21]

Talking about cuba I work as a pharmacy tech Someone from Cuba came looking for ranitidine which has been linked to cancer so its no longer sold in the US but apparently it's still popular in cuba

[@8w494]

Shaan, cryptographic signatures is a very old concept. Your AI example is very similar to PGP encryption. The problem is that every person would need to know who the signatory is for each piece of content - a shared storage to lookup who the owner is of the signing key.

[@theTenorDrummer]

Oooo, pricing talk, juicy!

[@patticus]

:)

[@DJjussi1]

Pricing discussion was unreal

[@patticus]

Let me know what else would be helpful on this - happy to go deeper :)

[@CryptoGrit]

It's amazing to create a list like this :) if its open to public would like to get a link ^^

[@MyFirstMillionPod]

Bezo's Numbers 👉 shorturl.at/dgJSV

[@amirhossein472]

@@MyFirstMillionPod you guys rock!

[@ColtonCampbell]

Glad to see another member of the Campbell clan 😄

[@MyFirstMillionPod]

Step Brothers 2

[@theTenorDrummer]

I know of a luxury French Polynesian cruise line that will bring you some happiness!

[@Hballa34]

So far im on watch #3

[@MJ-qe5lg]

How much does "knowing" all that info actually deter MR. CAMPBELL from actually doing anything at all? Like sometimes it feels like knowing all that info deflates the real "wanting" to pursuing any endeavor.

[@JSwinAus]

Sam's very right about the 'passion' vs Bezos-go-where-the-opportunity-is-strong thing. There was actually some Harvard research on importance of passion in entrepreneurship, that found if anything passion is a NEGATIVE correlation to likely success. i.e. passion, which is perhaps an emotional/irrational attachment or interest to the space, is likely to deceive you (I LOVE and NEED this product/service, so surely everyone else will too!?).

[@MyFirstMillionPod]

not as catchy as "follow your dreams" tho

[@JSwinAus]

Unless your goal is to just make-a-crapload-of-money...​@@MyFirstMillionPod Now I've reached at least a moderate 'first nut' of startup success, I've upgraded to make-a-crapload-more-money-doing-something-fun-and-interesting at least... the game gets addictive though.

[@nickbananto]

Crazy only has 14k views you know your on to something greater.

[@yeaseenful]

Where can I find the "how to differentiate consumer products" slide @ 51:32? Where is that from?

[@patticus]

I haven't fully published it, but I think I'll post a roundup of referenced resources on my twitter/X tomorrow or Monday

[@yeaseenful]

@@patticus awesome, that'll be great. Thank you 🙏

[@juancolamendy]

Hi, I was born in Cuba. Living now in the Land of Freedom, America. Campbell, let's free Cuba. People will be happy. And then let's build there a cheap Silicon Valley or Caribbean Bali for entrepreneurs.

[@tutacat]

You _do not need blockchain_ to sign videos. And it's harder to put a signature inside a video. But you need to do it based on the content, not the actual video file, because that can change a lot (like you can't know if before you upload.

[@nipun056]

Can we get access to that trends spreadsheet at the beginning?

[@MyFirstMillionPod]

Bezo's Numbers 👉 shorturl.at/dgJSV

[@RadicalNuance]

Where can one hang out with fellow MFM fans online? Bonus if one could filter on multiple podcasts.

[@ray-mc-l]

They should have a discord

[@ChrisMoSpeaks]

@@ray-mc-lset it up haha 😊

[@AlaskaJiuJitsu]

Any community just needs volunteer moderators

[@jonahstephanburriss4937]

Love the idea of freeing Cuba. My prof. Russell S. Sobel has some interesting things to say Cuba.

[@themalestoic5591]

I begged them to bring him lets gooo

[@Arman-sr2gu]

36:00 thought about it as well

[@MattThomasIsHere]

This guest is great

[@kevinbeach8743]

Can you share the doc? I didn’t see it on MFM website

[@coreynics]

Did I miss the charts about differentiating?

[@angelocean365]

i LOVE THE GUCCI MANE REFERENCE! THATS A COOL YT BOY RIGHT THERE!

[@patticus]

Walkin' with the racks, I'm lookin' crippled. :)

[@jordanvance1731]

Dope

[@thecannabisdoc]

that unique component to detect guns is a fantastic idea. PC not grasping that is shocking

[@patticus]

ha I think you're conflating me worrying about the legal implications with not understanding it since this would take on potentially something akin to registration or potentially running against the concealed carry grain (all of which may be ok, but was just thinking through it!). Also, I was trying to vamp off Sam's comments to get a little ribbing in ;)

[@thecannabisdoc]

holy moly you replying to my comment is even more shocking!!!! so cool!@@patticus and bro the information and perspective you provided in this video is literally beyond what most can see or do - if there was a way, it would be yall that could make it work !!! (also, you know way more about this process so ignore me bro but i appreciate the reply and i will watch more of your videos)

[@michaelslifecycle]

It wouldn’t even work. If they had something like that, black market gun suppliers would just figure out a way to remove it. There would be many older guns that don’t have this attached to it as well, in which case you’d have to confiscate every single gun out there which isn’t feasible and also against the constitution. Not to mention, people would figure out a way to take it off or somehow have a weapon made without it. Other countries might not have the same regulations and will make weapons without it. After all of this, there would be no way of being sure the area is gun free if you’re only looking for these new detectors in the gun, so you’d have to resort back to using metal detectors anyways. Not to mention, metal detectors also detect other weapons such as knives. Believe me, this would’ve been put into place already if it was that simple.

[@michaelpichardo]

I'm Cuban in Miami who religiously listens to this show. I support freeing Cuba

[@patticus]

LFG. :)

[@juancolamendy]

Yes brother. I also support freeing Cuba. Also a fan of this show

[@welcometothe7654]

+1 to that

[@ChrisSwafford1]

51:21 Takeaway.

[@sunidollfun]

The Coral Sea is a nursery for fish

[@patticus]

ahhh that would have been a better way to describe it. Thanks!

[@Harpreet06]

Where is that Product Remix Framework slide from? I want to save it for the future.

[@patticus]

Going to post it to my twitter early next week :)

[@AzizJav]

@@patticus Thank you! I wasn't able to find it on your twitter. Do you have the link to it?

[@andrewxzvxcud2]

40:28 why not? cant we just use fMRI? i have no special knowledge there but it seems like its possible now or almost at least maybe im wrong tho

[@Namit8185]

How to get this excel sheet?

[@MrOcean419]

I bought a bus pass and my joy didn't go up. And the wheels on the bus didn't go round and round. Those who don't take that one step and rely on others to pull them along won't see that true happiness. Take that one step. Don't chase the dollar to make the choice. Your freedom is not linked to other people and their idea of freedom.

[@patticus]

but YOUR idea of freedom it very much is :)

[@MrOcean419]

Very true. I have seen people in my lifetime (58yrs young) attach to the vision of others. Thank you for your insight and thoughts on the podcast. And the Cuba bit was a gem.

[@patticus]

@@MrOcean419 🙏

[@That_Guy_You_Know]

Hey where can I get Patrick Campbell's "Bezos Numbers" spreadsheet? He said he would be happy to share it! 😄 ( I don't see the link anywhere unless I missed it )

[@MyFirstMillionPod]

Bezo's Numbers 👉 shorturl.at/dgJSV

[@That_Guy_You_Know]

@@MyFirstMillionPod Thank you so much! ❤

[@bestbotreview]

I’ve got it ! Condoms for dogs !!! Remixing ideas is great

[@futureboi8517]

Lol

[@patticus]

hahah I mean that's a start to the remixing. You still gotta validate, which we didn't get into and I think that one wouldn't past the test ;)

[@ecompaths]

Mega!

[@jordanbester5254]

Guys drop the spreadsheet!?!?!

[@MyFirstMillionPod]

shorturl.at/dgJSV

[@cortlandmaxfield6361]

Patrick is the goat

[@patticus]

💪

[@anuragbhagsain9724]

"Patrick From Profitwell" is the 🐐

[@patticus]

🙏

[@fryderykchopin1381]

I love Sam getting roasted crispy

[@ART.FICIAL]

One thing I really enjoy about this dude is that he shows real interest in both shaan and Sam also their podcast. I’m sure this is in ever social science book😂

[@mogulsandmoonshots]

Iran, Cuba, Venezuela

[@AlicinChristensen]

LOVE PATRICK YES!!

[@patticus]

:)

[@Simon11354]

18:44 what is the name of the company?

[@velisaupold641]

Yes this was a 10.

[@patticus]

What made it a ten? What should I/we do more of? :)

[@grahamkennedy7221]

On the subject of reducing school shootings. Has anyone considered the power of suggestion? What do you think happens when you have school shooting drills and shooters are mostly students? They should just call it future school shooter training.

[@TheEamonKeane]

That signing of content wont work. those who want a get out of jail card juat won't sign the media that doesnt suit them. "Oh! A pic of me cheating on my wife ? Not me" Im gonna pass on signing that...

[@walterhindman3715]

Me and all my boys about to sip on some Bucha for Bottoms

[@patticus]

the fact this didn't get a laughing reaction broke my hear a little ;)

[@walterhindman3715]

@@patticus Hah the man himself! Awesome interview brother.

[@patticus]

@@walterhindman3715 thanks homie :)

[@mohamedshehata8957]

I can't open the link it says I'm blocked

[@TheMrFive]

1:44 Yo Masterdebater! Most masterdebaters don't cash out for 200 million, so, respect. And I will, shake your hand Sir! ...the, other, hand...

[@patticus]

hahaha this wins :)

[@Hballa34]

If i wanted to throw business iteas you guys way. How would i go about doing that?

[@jonlc7574]

How old is Patrick Campbell?

[@justlkbj]

🔥🔥🔥🔥🔥🔥

[@landonbunderson9091]

Shaan: San Francisco GDP = $236.4 billion, Cuba GDP = $107.4 billion. Therefore, it's easier to free Cuba than San Francisco.

[@rubencervera6360]

A “Master deBater”?

[@reallytho99]

Bro is playing RISK

[@bangerpickleball]

Can't wait to steal $900 worth of Woke Roast from the local coffee shop in SF

[@patticus]

hahaha online order only :)

[@wenslo8514]

where's the spreadsheet, man?!

[@MyFirstMillionPod]

shorturl.at/dgJSV

[@wenslo8514]

@@MyFirstMillionPod Thank you!

[@FrankMeester46]

Change the name to "The Shaan Puri Show" or "KZbins Fastest Lip"

[@dylancarr830]

Is this the guy that haley joel played in silicon valley?

[@patticus]

hahahahahahahah :)

[@asken5139]

Master-debator rhymes with....? Congrats on the nickname 😅

[@Gnnesh]

I hate when tech founders turn into know it alls and Gurus or scientists. What does Patrick knows anything besides his core business skills? What does he know about happiness? He is just a talker or intellectual who tries to hide behind his “research” and big words.

[@Chris..........]

Know it alls are everywhere. Some are on KZbin, but most are in the comments.

[@Pabz09]

@@Chris..........pew pew 😂

[@patticus]

Appreciate the feedback and I think that's a fair-ish assumption if you don't know me. I definitely don't know all, but my background is in econometrics and math, and I've spent over a decade using those skills in different applications - academic research, defense, and business. It's never my intention to hide behind big words either, but we covered a lot of topics, so I needed to summarize a bunch. I think for a podcast like this you'd learn a ton by giving the most charitable interpretation of the expertise of the guests, but also realizing that the point is to "skip to the end" on a lot of insights. You can then filter these learnings to use or discard in your own life. Hope that's helpful!

[@justlkbj]

It's almost as if someone can be a generalist of information and have expert knowledge in specific domains at the same time the 🧠 is just that powerful or something idk

[@Arman-sr2gu]

0012 55:00

[@grahamkennedy7221]

9:10 A non-harmful radiation is probably the answer. I think they are in other products for similar reasons. Glock glow-in-the-dark sites are actually radioactive.

[@patticus]

Interesting take actually.

[@monstahmatty6935]

you some how just made everything click. meaning all sub categories etc...

[@monstahmatty6935]

just seen this.. and ill be in contact

[@sampayne189]

master debator lol

[@patticus]

;)

[@aditimascarenhas5608]

I'm so turned on by Pat talking stats.

[@monstahmatty6935]

I am pretty sure they have 🔫 with fingerprints.

[@wildhorsemusic1111]

Im saving all the wild horses when im rich!!!!

[@wildhorsemusic1111]

That will make me SO happy!!!!!

[@patticus]

DO IT

[@in-motion6419]

How did these guys just breeze over Shaans gun idea..

[@michaelslifecycle]

It wouldn’t even work. If they had something like that, black market gun suppliers would just figure out a way to remove it. There would be many older guns that don’t have this attached to it as well. Not to mention, people would figure out a way to take it off or somehow have a weapon made without it. Other countries might not have the same regulations and will make weapons without it. After all of this, there would be no way of being sure the area is gun free if you’re only looking for these new detectors in the gun, so you’d have to resort back to using metal detectors anyways. Not to mention, metal detectors also detect other weapons such as knives. Believe me, this would’ve been put into place already if it was that simple.

[@Ronny-vw6qp]

My guy sells a payment app no one has ever heard of and now thinks he can topple dictatorships.

[@patticus]

ha if that's what you took away, my apologies for not being precise enough with my words. I don't think I'm capable of doing this with my current skills, cash, etc and I may never ever even come close to having those pieces that are needed to do so. Yet, instead of just living on a beach somewhere, my point is that I get excited by every increasingly larger and larger goals that would help me do something to help the world in some particular way. I could have said "fix education" or "solve X problem", but given my background and seeing what dictatorships do to countries, the interesting "if I get enough money and the knowledge, what's the biggest impact I could make" goal is to potentially topple a dictatorship. The chance I get there is incredibly small for so many reasons related to me and unrelated to me, but I find a north star like this motivates me more than some of the typical types of goals. Hope that helps clear things up.

[@Ronny-vw6qp]

@@patticus Fair point. There's an active genocide going on right now funded partially or wholly by the US govt. So your wealth & resources can have a profound impact RIGHT NOW!

[@MayorSom]

American exceptionalism baby

[@tomascardenasg]

Everybody glossed over master debater 😂

[@patticus]

But you got it ;)

[@tomascardenasg]

😎😎@@patticus

[@tomascardenasg]

@@patticuswhere can we find the email template for letting customers know about a price increase?

[@Joedoncan80]

Investing now should be in every wise individuals list, in some months time you'll be ecstatic with the decision you made today. The Inflation is killing me prices is killing us all. The money made is not enough to sort everything out and the family. What we need is a lucrative business or investment. And I just did and very proud I did!!

[@dila8621]

10

[@patticus]

🙏