Brand identity in 20 minutes with Charlie

[@CharlieOsborne]

Was super fun (and stressful) to produce this against the clock! Next up... the website 😬

[@kamsengt4779]

Can't wait !

[@marcvana1241]

Very insightful, thank you! It's amazing how a brand identity can be created in under 20 minutes. Definitely waiting for the website part! 🔥

[@samreciter]

I love this challenge series. Love to see you professionals work and your thought process. And yes - i would love seeing you bringing it together on a webpage!

[@rheo591]

I like the idea of having the points of the location markers converge to make a heart. Could be symbolic of the coming together of two people, both at the retreat and in life in general.

[@haggiesm]

Very cool and insightful video. I do think that the attribute "authentic" can almost be ignored in brand development, because it doesn't provide much insight. Very few brands would describe themselves as inauthentic.

[@modisana]

The subliminal W shape that the two shape makes works well for the brand name. There is also the suggestion of a heart shape in there which is very well suited.

[@CharlieOsborne]

Great spot with the W - Toootally intentional... 😅

[@sophiethuhiennguyen8359]

Wow this is so good! can't believe you made it in 20 mins! 😍

[@liori2010]

Make more videos like this, it's stunning and educational! Is there a sequel to this video?

[@osahonibiezugbe748]

Definitely need the website..... Awesome process.

[@ibrahim.tariq525]

Love watching this type of great challenges!!

[@suman121069]

You are super amazing Charlie, Love the way you work and think⚡

[@dan_nt.h]

It was fun to watch:D thanks!

[@b0njourzara]

great video, im inspired to try the challenge as well! woud love to see the website video

[@MrMark9o]

I like the way you think despite the tension and the ticking clock. Waiting for website

[@loriendean8058]

Love this! I’m gonna take the challenge too

[@jeromekidman2763]

this was great to watch, defo taking your template to note things down for future projects. Thanks

[@julzarboleda5744]

Charlie, I really admire your clean and sleek work! Imagine in 20 mins you will be able to produce a clean identity. But I would love to see the real process on this Not timed limit.

[@chitpoaung]

Thank you so much .. Love this challenge!

[@silviazac7492]

Very Useful. Thank you very much!! Please keep doing videos showing your thinking process behind the creation. It is something that no one shows, and it is the most challenging part of designing. I also like the fact of setting a time limit for creativity because it is so easy to get lost and keep editing forever and not get to a final result. I would like to hear your insight on when to stop refining a design and accept it as it is.

[@35wolves]

Great video and amazing tips!

[@majetictin]

Please do the website. Video was great😊

[@CHASIN_A_BASS]

The color overlap when zoomed out strains the eyes a little and gives off the tiktok logo 3d effect..but for 20mins it's impressive

[@heatherharton9118]

Yes please make a video on a website done in 20 minutes.

[@baturedesign]

Is it only me or His voice sounds like Tom Satori from Satori Graphics😁😁... Top notch Content! 💯💯

[@Fostit]

Thanks for the video, the part where you talked about the market position was pretty helpful!

[@CharlieOsborne]

Happy to hear that! Clients often really like the clarity of seeing their positioning plotted in this way

[@Bergie_78]

Really enjoyed this, was shouting at the screen about a love heart when you were pairing the drop pins… do you have this brand template available?

[@CronYcK1]

Wow if i had enought money i will definitely hire you.

[@mlockey1]

Nice to watch. would you invert the two shapes so that they resemble a "W" and use it in the logo?

[@thesunnymishra]

Yeah Website it is

[@NamraGuleen]

which software you're using pls consider replying it's urgent

[@zeeq7331]

This was fun haha.

[@tmid1026]

Yes

[@b0njourzara]

would you be willing to share the adobe xd template so we can also do the brand identity challenge?

[@luciliodesign6237]

Supa cool

[@akane8615]

The turquoise is giving me dentist vibe.

[@TheMrNomadus]

Use Chat GPT to come up with variants

[@whiskyo]

What’s the rational for trying to develop a brand identity in 20 minutes? Perhaps you should start with disclaimers that this is not normal practice or goals to aspire to in the design industry? It fuels the race to the bottom type of business owners and clients.