7 MIND BLOWING Logo Design Tips ✍

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So over the past 8 years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey!
Great Graphic Design Resources! creativemarket.com?u=Willberto
Instagram: / willpat
Thanks for watching! Hope you enjoyed this video!
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Edited by Jordan Summers: www.1five.co.uk
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0:00 Introduction
0:15 the logo is the face
1:12 keep it flexible
2:12 sketch twenty ideas
4:01 be geometric
4:34 start black & white
5:47 use of negati e space
7:03 the drawing test

[@Blaze_Waze]

Just Amazing soo many points i missed in my logo design carrer. Thank you

[@vandydesign9445]

😍

[@aliciaechevarria1423]

R eh 😐

[@aliciaechevarria1423]

Sí

[@aliciaechevarria1423]

Aww Oneohohkhklgs l por

[@kelechivivian-px8mx]

@loganpaul

[@The.Ghost.of.Tom.Joad.]

The abstract logo design is a great concept... for a major corporation that advertises and has millions of products on the street. HOWEVER, many small local businesses (such as the dog walker you mention) lack that luxury. Also, they request a logo that reflects their product or service. And since they're paying, it's best to listen to them and develop a tasteful logo that includes their product or service. With "tasteful" being the operative word since Lord knows I've seen dozens of clumsy, ill-advised logos on local businesses.

[@kalieka]

Case in point, Doritos only has to rely on a paint swirl of the colors from their logo, and people know it is a bag of Doritos (and what flavor.) My friend running an antique store in old downtown does not have that exposure. Thus, she needed "something antique-ish, or antique-looking ,or antique-reminisient..." You know the drill lol I believe the "little guys" need something a world apart from the "big boys" which is cool (Please do not get me wrong lol). I think if you have the money and time to establish, yes go for that logo like Target or Sony. If you are smaller, a heads up to what you do in your logo helps, even if it is actually written out (Think "Bob's Burgers"). The logo might not even need a burger, but you know what you are going to get when you walk in. (My comment does Not mean the logos and strategies discussed in the video are without merit. In fact, they are very, very helpful. I am commenting Only on the above commenters response to the video).

[@americanfirst4378]

Is your profile pic ironic then?? 😭

[@kalieka]

​@@americanfirst4378 Can you elaborate?

[@The.Ghost.of.Tom.Joad.]

@@americanfirst4378 Nope. It's the official anti-fascist logo, which I wear with pride. I've never been a fan of white nationalist bullies, and have identified as Antifa since the mid-'80s, when we protected minority and gay people at punk shows from roving bands of meth-tweaking skinheads. Real "tough guys" who hunted lone gay or black people in packs of 5-8. Total losers. When they saw our band of husky punkers, who were legion at every show, they ran. They preferred the easy kill, the skinny guys they outnumbered, to a real challenge. I've been Antifa since.

[@kevinwarner959]

@@kalieka Spot On! I'm pretty sure many of these abstract logos didn't work in the beginning. Large budgets were a major part of their success.

[@obfsctr]

1. Logo is the face 2. Keep it flexible 3. Sketch twenty ideas 4. Be Geometric 5. Start black/white 6. Consistency with negative space 7. Drawing test

[@ungauchoargento1040]

LOGO DESING IS A SCAM, it shouldn't be this "thing" of "professional", people don't give a fuck about logos, that's the pure truth, only the ones who study logo design analize them, and think the world spins around them and "logo perfection", nah, no normal human being cares a fuck about it, that's the sad truth, it's a career that should disappear, any idiot can make a decent logo, and it would look cool as made by a "professional designer", I HAVE SPOKEN.CHOOSE A DECENT CAREEER, NOT A LAZY ONE PEOPLE, THANKS.

[@MyDarkDigital]

@@ungauchoargento1040 This might just be the dumbest comment I’ve ever read, well done sir

[@ungauchoargento1040]

@@MyDarkDigital Actually, I say exactly that, every day, every year in every comment I read in youtube, I usually think humanity is becoming dumber, and u, not getting my comment, it's the proof I was right, thanks for ur contradiction kid, u just confirmed I'm the smartest human on earth, Aristoteles logic ;) kisses bye XO XO!

[@sanyogoo6017]

@@ungauchoargento1040 congrats for being dumbest comment i ever read 🥳🥳🥳

[@joselozano375]

@@ungauchoargento1040 designing a logo takes skill and patience. imagine clicking on a video just to comment something negative about being a designer. 🤡

[@vincentjohnson5227]

I like the friend sketching the logo from memory; It's a great idea to test how impactful the logo is. If they can't draw it, start again.

[@navneetkaur-rl7el]

Sir how can I sell my logo, how can I find a client for logo selling

[@theterminaldave]

BUT the smaller the business, the more of a chance that the logo SHOULD include characteristics of the business. As that business is struggling to get the word out about their business whilst competing with more businesses (of the same size) than larger businesses do.

[@Axel.ehrnrooth]

Why creat a small business?

[@theterminaldave]

@@Axel.ehrnrooth Because capital? 99.9% of all businesses in the US are small businesses.

[@NemoOfNautilus]

True mate, most of the logos we designed had business matching elements, like tooth for dentist, fruit basket for fruit and vegetables

[@Enrique-Garcia]

A better reason to start a new logo design in black and white is because if you can make it work in just black and white, then later on if you ever put that logo on a promo item like pencils or tote bags, something where most likely it will be a 1 color imprint, it will work (or if you have to use a special technique like foil, laser etching, or emboss, etc.). I work in a print shop and I can't tell you how many times we get into arguments with clients because of their overly-detailed, multi-color logos that look like shit when reduced to a single color and stamped onto an item; they get mad because the detail is gone, it's "lost its character", etc.

[@bilbaggins1]

That is THE No1 tip for logo design. You have nailed some very important reasons. I argue this same point with numerous "professionals" aka experts. But they constantly say it will only ever be seen in colour... ignoring the colour blind... and also ignoring the fact the client should never have restrictions placed on end application. Moreover designing in B&W simplifies determining negative space balance. Will's advice is well intentioned but the one logo a minute exercise is not a tip anyone should adopt. Roughing out designs is a process of exploration. There can be no time limits on that. Obviously the faster you can get your ideas out of your head the better, to clear the clutter!. Then you can move onto refinement or new territory.

[@TwoMinutes]

Great video!! I've been making logos for years, and use negative space frequently. But, the idea of exaggerating the negative space specifically for scalability has never occurred to me!! Love that! Thanks for teaching me a new trick!!

[@shantishilamahuria4554]

Hey brother I am looking for a mentor can you teach me personally because you have experience so please teach me

[@maurovicdesign3278]

I love your videos. They have helped me so much over time. Thank you so much! You are very inspiring!!

[@Klierland12]

You made me realize, that I am actually a logo-designer. I like fuzzing about the minorest of details. My illustrator skills are very rusty, haven't been designing since 2005, but you make me wanna go back to that line of work. Keep up the nice, accessible videos.

[@davidiousdesign]

Two years later, and this helped me get my brain out of some slop I was working on and back to clean and simplicity, thank you Will!

[@mystiqa1234]

Had to pause the video just to tell you that you're the only creator on KZbin I actually click and watch (quite regularly). I love that your content is concise and videos are not too long. And ofc I'm learning so much as a newbie designer. Thanks!

[@willpatersondesign]

That means a lot to me :) Thank you so much. I'm glad you enjoy the content!

[@bogustew]

Really helpful for this amateur/beginner - appreciate the wisdom!

[@beeasy32]

Thanks Will. Great tips to be reminded of

[@sadiq9687]

Thank you will ♥️ Appreciate your help.

[@colindevine2863]

Excellent video Will. The animation was beautifully done, I can tell you put a lot of time into it.

[@JRobertClark]

Well done. Concise and excellent animation/graphics throughout. The time you put into this one shows.

[@willpatersondesign]

:)

[@Veronyak]

I like that last tip about getting someone else to try to recreate the logo from memory within a certain time frame. It really helps show how impactful and memorable that design was. All amazing tips and tricks as always. :D

[@unknown-mn9wo]

What if the logo was good but the person is too stupid to remember it?

[@Veronyak]

@@unknown-mn9wo lol, ask if they can describe it to you instead. Some people may be better at describing then replicating and vise versa. :P worst case scenario, if they can't do either then ask 2 more people to get the best odds out of 3.

[@aditiakolkar6905]

So very thankful to you for making this video on this topic. As being new in the field of graphic design and that too in logo, this helped me a lot. I literally jotted down the notes pointwise. Big big thanks for this video. ❤

[@AutoMotivate]

Wow, I am trying to ponder ideas about the logo and your first point cleared a lot of things up

[@javito19]

Gracias por compartir, eres el mejor!! 🔥💛

[@hcrystal3495]

Wow! Great!, Direct, simplified design, efficient, excellent observation on the elements of well known logos. Thanks

[@alicekenny4166]

Both Sony and Apple's logos are aspirational. The bite out of the Apple is about getting knowledge. Sony's tag is "make • believe" The rest is straight production. The power of both logos is foundational message.

[@TornaitSuperBird]

But the Apple thing isn't about getting knowledge. Apple was named Apple because it was Steve Jobs' favorite fruit.

[@angelbear_og]

Getting knowledge? Kinda, but it was forbidden knowledge. The bite out of the apple represents Satan and his influence.

[@bradmacdonald7626]

It's also a visual pun, a byte is a unit of measuring data.

[@Samudbhava]

also look at the evolution of both logos. these are just the latest versions.

[@judemorales4U]

The 'byte' out of Apple

[@willpatersondesign]

Hope you guys enjoy the video! Make sure to subscribe so you get notified when I post another video.

[@unbleed1337]

o

[@elijahtanner4526]

hey will i want to start graphic designing, but i was wondering , whats stopping someone from simply screenshotting your design after you show it too them and not paying them

[@willpatersondesign]

@@elijahtanner4526 Solicitors - small claims court. Also, 99% of clients wouldn't do this :)

[@elijahtanner4526]

@@willpatersondesign awesome, last question, as a graphic designer do you consider yourself an artist, most artist mark or sign their work, how do you mark your design without messing it up, in other words how would someone know their looking at will paterson's work

[@befirstorbelast992]

@@elijahtanner4526 yeah we are not artists and it's unfair to mark it, once you sell it to your client it's their, they gave the idea, they gave the brief it's theirs and not yours to show off.

[@KristofCreative]

Some great tips. I would point out that the test of cutting a logo in half, blurring it, etc. and it still being recognizable only works for companies like SONY and Target because they've already establish brand recognition over decades of marketing. So keep in mind that when creating a logo for a new business, no one knows who they are, what they represent, or what they do, so simplicity and clarity is even more important.

[@willpatersondesign]

I get you. I didn't mean for someone else who doesn't know the brand, I meant for you as the designer to do this. Your logo should be still familiar. :)

[@charlieinred9074]

You are by far the most helpful designer on KZbin, I have learned so much from you, thank you for everything

[@naomipaterson9300]

This is so lovely! 🥺🥳

[@willpatersondesign]

Wow, thank you!

[@ceeece]

Great vid and a lot of useful info here! Thank you!

[@aayanwaris4450]

Thank you so much for this informative video. You explained so well and I am no longer confused. Thanks for making so easy to understand.

[@damilarearowojobe5436]

Thank you for sharing these tips. I learned a lot and was reminded of some things I'd forgotten.

[@rickharold7884]

Great points. Thx for sharing

[@raashidnihan1086]

Good tips, very useful for beginners like me! Thank you ❤

[@HassaanRaza-rk7fw]

I literally test Tip No 7 (Drawing test) with one of my friend as he is not a designer. But he remembered what I've shown to him and he sketched that Logo in less than a minute. Thanks for your Great Tips.

[@paulrandig]

I was actually aware of all those tips, exept the negative space. That was a good one. I have always made the ultimate test with my logos: Reduce them to 16x16 pixels which are only either black or white. If you can still read them, they are good logos.

[@Tmmmmmm4511]

Thank you so much for your correct advices.🙏🙏🙏

[@austinwilson9505]

Yes awesome! Thanks for the pro tips ⚡️

[@woocksie1]

The First 2 minutes of the vid are crucial, I love it. Our customers should see this

[@MarkandAnn]

I like your logo concept. Thank you so much for this video.

[@desleykakoulidisgallaway3382]

Great info, well explained-+excellent thanks Will 😅

[@renanzach]

Negative spaces is a thing that i always think, but i never knew how to explain it to other people. Thanks!

[@BlueCrow89]

Awesome! Very informative, thank you.

[@DimchaDZN]

You’re my favourite designer thank you for inspiring me ❤️

[@willpatersondesign]

Yay! Thank you!

[@Browmacist]

thank you !! super helpful and insightful :)

[@b0ub0ul33]

The last tip is amazing ! I never thought about it ! Thank youuu :)

[@llewellynvaneeden4467]

Very awesome! Thanks a mil👑

[@naufal_hakim]

Thank you so much! This is very helping!

[@rubiswain1301]

Thanks for giving such valuable information about logo

[@lerkkweed]

Great stuff! Learned so much! Thanks!

[@architecturesupport7386]

Great - I think many of these tips we can apply to other design professions and process as well!

[@LearnRunes]

Thanks for the tips.

[@felixsmittick9128]

These are some helpful tips. The drawing test is genius. Thank you

[@willpatersondesign]

You're very welcome!

[@Flooorine]

So helpful, thanks!!

[@nikianna1911]

thank you for the tips!

[@roxannebarbeau7682]

Super practical! Thanks a lot!

[@naazimjaleel6363]

Thank you for this!

[@MuffinLorde]

Thanks man, that's just what I needed for my new company.

[@Durarr]

Great job! I am starting my channel for graphic design your ideas inspire me, thanks bro.

[@thapelommakola8208]

This just made it all much understandable

[@firdologo]

Amazing process, Shan 👏

[@douglasmarinini3873]

The best tips I’ve ever had!

[@SketchingHands]

Learned a lot from this video great job!

[@scpk2246]

this is nice - practical!

[@redowangrafix]

Simply amazing !!!

[@willpatersondesign]

Glad you think so!

[@amadine770]

Great insight-keep doing what you do.

[@Weird_Quests]

Hey, Will. Thank you for the constantly amazing content! :D I’ve really learnt a lot in terms of UX and Design thinking from you and your channel. I’m wondering, what made you choose the Fujifilm for your youtube content creation?

[@willpatersondesign]

Just a nice camera with great features and dynamic range

[@Weird_Quests]

@@willpatersondesign Nice! :D What’s your go-to studio lens for recording the “talking head” style shots at your desk? I’ve been researching which would be best as a few of them have issues with autofocus - but that’s just forum talk and would be nice to hear from someone who actually uses it in the way I am intending.

[@juliezova]

Very informative and practical in the market

[@andyy6931]

Thank you for interesting tips!

[@thebluedot4728]

i learned more from u in 5 minutes than my teacher taught me the whole time in school

[@Valeriayuseli]

that last dive is dope!!

[@lisaseverdoodles466]

WOW.... So much great info... you made this process so much easier. THANK YOU

[@willpatersondesign]

Glad it was helpful!

[@lawerenceflatley1014]

Good training! Thanks for sharing

[@callumb4980]

I fully get what you’re saying about not having what the company does in the brand name or logo. But these companies were started in a different time under different conditions and now survive based on brand recognition. I agree that dog walking companies don’t need to be “Kate’s dog walking” but when starting out it’s ok to give some indication in what you do. E.g calling your company “wag” or “doghouse” etc

[@katawaredoki2097]

thank's Will !

[@lil_mil7]

nice vid this helped me a lot

[@jitarthrai]

thankyou for sharing some useful tips

[@jeevesme]

Great Video. You've obviously been edumacated in commercial art / graphic design.

[@slepetajee]

Thank you Will!

[@fubumaruda2128]

*nervously looks at Kojima productions logo*

[@ahmadmuhdi190]

He does not giving a f on minimalism doesn him? Hahaha

[@amolchougule2751]

Wwooow. 😍 I've subscribed already. But your presentation and explanation always amaze me. Nice. And very useful information..Thank you so much. 😊

[@Ricardosanchez0111]

What a really good video and thank you for sharing.

[@willpatersondesign]

You're welcome!

[@dharmasumansinghddharmasum8104]

The amazing logo design very much

[@mikeboi1994]

Thankyou Robert Paterson. :)

[@saifUllah-tp2ic]

You got new subscriber, you rock👊🏽

[@denniskielton2447]

Great point about the blur thing. As someone who wears glasses, I''ve been doing that for years now haha (recognizing blurred logos, that is.) And another example: first thing I noticed in this video is that sweet Ibanez in the background haha. Can't read it one bit, but it's clearly an Ibanez. Because they've created such a recognizable brand image.

[@hannahmayo6582]

Love your content!!

[@Luckeydogs]

I thought this was really solid advice! Thank you Will.

[@willpatersondesign]

You’re very welcome :)

[@jerryozoemena9055]

Really cool stuff will

[@dianegee8954]

You just helped me so much. Thank you!

[@willpatersondesign]

You are so welcome!

[@Axel.ehrnrooth]

LOVE your energy

[@willpatersondesign]

Thank you!

[@sunnyprakash8777]

I am doing logo design for 3 years. First time I have seen this aspect of negative space. Thanks, Will

[@areegato]

Is it a good profession? I started learning it and i need your advice, please!

[@sunnyprakash8777]

@@areegato Yes it is bro. Keep learning and doing the hard work

[@psumathipsumathi699]

@@sunnyprakash8777 Where & how can I get jobs in Graphic designing? Please

[@planetnron4989]

Excellent vid bro

[@codyswaggerty4745]

as a artist/freelancer these videos are a great resource! thank you for doing these!

[@willpatersondesign]

You're very welcome!

[@MURGYATNO]

Thanks. Good knowledge to share..

[@qhristec]

I took your advice on this video and tried something new,

[@mohammedshoaib9722]

All your videos are amazing will love them

[@willpatersondesign]

Thank you so much 😀

[@CarlosKa-vb8ud]

you are the best dude

[@diananicoletti101]

Love "good pop" products (frozen treats) but no one was sitting across the table at the design meeting to examine it, probably only viewed it on screen. The logo appears on their popsicle sticks and when you turn it upside-down it reads: dod poob. And that's how we refer to them ever since ;)

[@yout8ube_videos]

yes , very helpful tips

[@judybraden1553]

WOW! Keep up the good work!

[@willpatersondesign]

Thanks You!

[@samysammour9983]

A really good one! Thanks!

[@TheDmoton94]

Really Good tips✍🏾

[@muji_kngr]

Thanks man