Professional Packaging Design & Logo Design Tutorial | Adobe Photoshop & Illustrator 2023

Join me for this professional branding and packaging design tutorial!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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We'll start by brainstorming ideas for a name for our brand and coming up with an original design concept. Then, we'll discuss how to choose a font that fits with our theme. Next, we get into creating custom icons in Illustrator, using some clever design techniques. I'll show you how to come up with multiple vector logo designs so you can have some different options to choose from, and they'll each use different illustration techniques.
After we've settled on a logo design to use, we'll move over to Adobe Photoshop CC 2023, and we'll talk about color theory and how to choose colors for the design. Next is a short typography tutorial to show you how to pick fonts that pair well together. We'll then do some font warping to create a unique packaging design layout. And to wrap up the basic design layout, we'll make a custom photoshop illustration with a grainy shadow effect.
Next, it's time to create a professional design presentation that could even be used in an online design portfolio. We'll source some stock images, and I'll show you how to do some photoshop photo manipulation. We'll add in some custom digital lighting and digitally paint shadows into our scene.
The end result is a modern brand and amazing package design that I hope you'll learn a lot from. Always enjoy sharing my full graphic design process with all of you guys!
Packaging design, logo design, and branding can be challenging, but with a proper design workflow, anyone can do it!
Work Request
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partnerwithbrandon.com/
Critique Request
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[e-mail]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@BrandonShep]

Join my new Discord where you can 🖌Design and 🕹Play Games to earn 🪙Coins and buy 🎁Prizes. Livestreams, Puzzles, Lotteries, & so much more! 👉JOIN HERE: discord.gg/designisland

[@xbepool]

howdy

[@MushroomShorts1508]

You should have used the C to make a ring in the cow's nose

[@venvendino]

How do you do shadows😊

[@kenasiaholmes8209]

Hi

[@katherineksweet]

​@@venvendinohe did that it's a short 😊

[@lucasasrp]

I don't know how I got here, but you're an incredible designer

[@BrandonShep]

Thanks, Lucas! Appreciate the support dude 👍

[@TheRoyalsWasTaken]

same lol

[@CosmicUniverse.]

Lol true 😂

[@JOSHSLEGO]

I got here from the potato chip one and it was surprisingly interesting! So I subbed 😊

[@GenesisMoodie]

@@JOSHSLEGO Same 😂

[@LucidReese]

As a programmer, I find artists like him very impressive. My technical brain could never come up with such unique designs.

[@eect13]

I tried programming from college before, i suck at it, ended up with a multimedia arts, i find it more enjoyable than coding

[@hunteractually3637]

@@eect13 what's multimedia arts?

[@eect13]

@@hunteractually3637 its like multidiscipline art, it also varies on what you want to focus on, like 3d, film, or graphic design - similar to this video. I also use this program adobe stuff

[@hunteractually3637]

@@eect13 thanks

[@daelan9318]

thats crazy I know u from roblox

[@Trupen]

It's incredible how easy it looks when you are doing it

[@tarrare337]

I looked at Chaos_Lord_512's other comments and it looks like hes just a troll who tries to spread negativity in this channel

[@Trupen]

@@tarrare337 yeah seems like a kid with too much free time ¯\_(ツ)_/¯

[@absolutewisp]

@Choas_Lord_512 Like ratios are mean to you it seems

[@Shanehic12]

@Choas_Lord_512 bro let his ego win

[@swirly_1]

@Choas_Lord_512 Bro you probably never touched photoshop in your life, yet alone mad something that looked as professional as a real graphic design studio. Stop hating on people who are better than you. Your still unemployed in the end

[@ZER07994]

I’ve never seen such a thoughtful designer, especially this creative. You are a genius! Love this channel

[@BrandonShep]

Thank you! 😄

[@Rctdcttecededtef]

Yeah, he makes it look so easy 😅

[@mei-yiwild5663]

Yeah I know he makes it so easy he's so creative love your video's from Mei-yi XX 😊🎉❤

[@Archurback]

@@BrandonShep do you think that your logo designing will transfer to building in minecraft?

[@jocelynphuong4464]

Packaging design looks like so much fun! I'm really loving your videos cuz you actually let us hear your thought process as you're designing it 👍

[@BrandonShep]

It's loads of fun! It's the perfect blend of creating something digital and physical at the same time.

[@KyleLi]

I just fell in love with this milk...

[@BrandonShep]

Haha, glad you like it!

[@vexillonerd]

But u are asian and u can't drink it.

[@marko.vourloumis]

@@vexillonerd since when we’re Asians not allowed to drink milk ?!?!?!?!

[@MossyStone777]

@@marko.vourloumisNOT ALLOWED TO DRINK MILK!? HOW DO YOU SURVIVE??

[@Packagingschool]

This video is an absolute education. Thank you for letting everyone take a peek into your packaging design process!

[@BrandonShep]

My pleasure!

[@Alt3R]

Your designs for fictional brands are way better than most real brands out there 👏

[@respectthedripkaren4515]

People like you are worth more than gold. Your style and your creativity and how you put the product in the center of attention, is just incredibly well thought and genius! I know that I'm a little too into packaging but I personally think that packaging is the most important part of a product. If the customer doesn't know the product exists and just wants to look around, the packaging needs to catch the eyes of the customer in order to make them fall in love with it and lastly make them buy it.

[@ExtremeGonzalo]

"I'm just going to do some color correction" - changes font, gets the milk to appear in front of the bottles... hahahahaha

[@BrandonShep]

Sometimes I get carried away on the "final" touches lol

[@33clipss]

@@BrandonShep Could you do a video on how to "color correction" please I'd love to learn

[@danielhincapie1807]

Lmfao

[@thesmolpotato]

Really good demonstration. But I wish you would have explained a few more things, like what blending mode you chose for the reflection. Also how you made the milk appear 3D in the end. Just a suggestion :) great video.

[@tonttu5]

2 years late, but i think he painted some over the bottles and shaded it

[@jimmyjohnjoe3700]

@@tonttu5 “two years late” relatable

[@WitchKing-Of-Angmar]

​@@jimmyjohnjoe3700yes, that's how time works

[@pritammaiti5857]

Amazing, never ever have I thought I would come across some designer who understands and implements every design elements I like. Definately a booster. Need more of these.

[@cheezkake4417]

"vanilla milk" WELL THAT IS *I N T E R E S T I N G*

[@devrawat1526]

I am also a packaging designer and i must say you're damn good...Subscribed

[@BrandonShep]

Thanks my man! Nice to see another packaging designer on here :)

[@adnanshamsi4894]

Thank you for posting! Loved the design and presentation! The shading really helps blend the scene together.

[@voo33]

"and they moo" hahahah so funny!

[@BrandonShep]

Lol thanks for watching!

[@SalleyneDesign]

Absolutely amazing. I just can’t get over how great your designs are. Love love love 💗

[@michelle7500]

I only discovered your videos yesterday and I'm OBSESSED. Thank you for posting such helpful tutorials!

[@BrandonShep]

Glad you like them, Michelle! Hope you enjoy everything to come :)

[@viviannn2307]

I love your vibes!! The music, your voice, your way of explaining things, it’s awesome! Cool designs

[@ollyink5142]

This is so good. I've only just found your channel and I can't wait to watch all your other videos. Really inspiring stuff! Thanks for sharing!

[@BrandonShep]

Welcome aboard, Olly! Glad you found my channel. Hope you enjoy the rest of what's on here :)

[@Cocobean_513]

You’re the best channel ever! I love how the designs slowly turn into something amazing! ❤

[@ralitsalyubcheva6546]

I genuinely love how your brain works. Flowing from one idea to another, evaluating the design. Very inspirational!

[@stephaniegomez6672]

Just when I thought you were done with the video you took it to a whole other level. Great job!

[@bobbytool9699]

havent seen any tutorial that impressed me this much, in a long time. both the peanut bar and this one were amazing

[@davidchan2107]

This video is absolutely so good! Got so many inspiration from your explaination of artwork creation. Thanks, keep doing this 🤗

[@BrandonShep]

Thank you so much 😀 Glad you found it helpful

[@elijahdoyle5025]

Bro, you amaze me with your creativity! You make it seem so easy to come up with great package designs. Glad I found your channel. Definitely going to be following your future videos.

[@BrandonShep]

Thanks a lot, Elijah! Really appreciate the support, and I hope you enjoy all the videos to come :)

[@victoonix2802]

The end product looks so real! It's like an actual ad!

[@rebeccahandman2650]

i am OBSESSED with your videos!!!! please keep up the amazing and valuable work!!!!

[@millisthings1996]

Wow these designs are super cool! I would definitely buy this. The first video I watched of yours was from school and now I'm still here watching. All of your designs are so creative, good looking and unique. Thumbs up to you!

[@BrandonShep]

Thanks so much! Really appreciate the support 😄

[@rupertdilig4703]

it seems so simple but as a design i know it took a ton of experience and skill to do this amazing design package. kudos to you sir and i hope you keep coming up with more of this content!

[@BrandonShep]

Thank you! More coming soon!

[@jephq161]

Bro I swear if I saw like any of your designs I would buy them instantly

[@ZaiyordNurdin]

You are on of the best designers I have ever seen, and thank you for such amazing content

[@JorgeMenaTr]

This is amazing. I'm so glad I found this

[@BrandonShep]

Glad you like it!

[@deandre7529]

Wow this is amazing imo very inspiring as a designer. Keep the vids coming love it man

[@zikaudeles9249]

Im glad i discovered your channel right now !! Keep up the good work :)

[@epalios]

Dude how did i not know abt this channel it's so great! You explain everything so well and your designs are great! Ive been binge watching your vids I love em

[@danmarino2106]

Wow! That was incredible to watch! Very talented designer

[@NaThingSerious]

I like your design, but I think because the splash is white and the background is blue, and vanilla is more of a base flavour than chocolate or strawberry, I think it may work better with the vanilla milk in the front and the chocolate and strawberry ones at the side, possible with some shading of the background to brown and pink for then, and maybe a brown splash coming from the left and a pink slash coming from the right.

[@jhiaaa]

Wow I just found you yesterday and I've learned so many things already, I can't wait to apply them to my work!

[@BrandonShep]

So happy to hear this :)

[@Cahangir]

Another piece of great work right here. Apart from bluish background everything was well-thought, thanks.

[@ikaniitoshi]

You're inspiring me to become a designer! All your design videos i've seen are informative, easy to follow, and have tons of tips like, focus elements, logos, fonts etc! I hope to see more of your full process videos so i can learn from you!~

[@TheCreatorOfStuff]

Ice Cream

[@TheCreatorOfStuff]

Cheesecake

[@TheCreatorOfStuff]

Unix

[@TheCreatorOfStuff]

Potato

[@LuisaCuellar]

OMG Brandon, watching this video was AWESOME. Beautiful design, gorgeous presentation. I loved everything. I am a big fan of packaging design but I haven´t done it since I had my last packaging client, two years ago, but watching this just made me feel alive and even figure that I should look for more packaging design clients. You have an awesome talent, thank you for sharing it.

[@BrandonShep]

Thank you so much! Super glad you liked it. There is just something about packaging design that is special. I guess it feels more “tangible” than some other things cause you know it’ll be on a physical product someday.

[@LuisaCuellar]

@@BrandonShep Sure!!! I remember my first packaging design :) When I saw it in a grocery store... OMG hahaha, I felt so proud! And it happens every time. Your design becomes part of people´s everyday life.

[@InkedVector]

Just binge watches your whole channel in one day, I love your stuff. Please keep on keeping on

[@BrandonShep]

Dang dude, you're going to have to slow down, I can't keep up lol. Thanks for watching, Jacob!

[@user-vn3dg9lp2g]

actually I am too lucky to find your channel no one can imagine how hard work you do is thank you so much

[@jimst3r1]

How would you transpose these elements to a vectorised packaging design? I wonder also how you recreate the shading effect on the ears into illustrator as well? I really like your designs but your workflow is totally different to mine. Sure I do my concept work the same but a lot of the stuff done in photoshop I feel cannot always be recreated in illustrator. If you could do a video of your concept stage (like the above) but move it into the illustrator page to actually design vectorised artworks ready for print, that would be great!!

[@alexandervanlohen4229]

Love that design and thanks for letting us know about your design process!

[@BrandonShep]

Glad you enjoyed it!

[@vikingsofvintageaudio7470]

I can't stop watching your videos

[@fanatic2003]

Awesome work bro 👏🏾 👏🏾 could you start including the elements in the description (source) also do another tutorial showing us how you make the mockups look realistic (specific tutorial focusing on that alone).

[@BrandonShep]

Glad you liked it! All my videos have links to all the assets (stock photos, icons, ...) I use. Just check the descriptions (usually towards the bottom). Check out the third video in my Pancake Mix series to see an indepth look at designing a mockup. 😀

[@fanatic2003]

Brandon Shepherd uh huhh gotcha..yeah I saw everything under the description. Thanks will stay tuned for more new stuff!!

[@amina___6443]

Love the tutorial, but as a photoshop beginner, I'd love it if (like with recipe vids), while editing the video you could insert the shortcuts/hotkeys used e.g. while taking apart the fonta

[@tmotten]

You're a magician! Make it look so easy. Very inspiring.

[@evxrmore]

This is my dream job. And honestly, this is impressive! I admire the final look. I wish I can adapt your skills!

[@Jarvice]

I'd love to see you work on something digital like an app or a website! I'm very curious :)

[@BrandonShep]

Was contemplating on doing some UI stuff. I really love doing it. Just hope it fits into the channel, since most of the content so far is graphic design based.

[@Jarvice]

@@BrandonShep Good webdesign needs some graphic design too! I also wanted to ask if you're working with a drawing tablet since your use with the brush tool seems very smooth compared to my work.

[@MazalsCool]

Ooo yass. Love a good UI UX tutorial

[@jacky79322]

Amazing work, I would consider using a pastel blue instead of that dark one since you already have a light yellow and light pink colors on the other bottles. I feel the vanilla bottle stands out too much otherwise.

[@40sona]

Nah its good.

[@jlammetje]

The vanilla one looks too much like regular milk, because of the blue. Pastel color might help that as well

[@saubhagyakumarmohanty718]

I just fell in love with this amazing content.

[@qualityvisions6808]

Bro you are the 🐐!!! Keep the amazing working coming please!

[@fryeguyvids]

Hey Brandon, I couldn't help but notice that you called it "vanilla milk" in your video and it even appeared in the final image. The problem is I'm not seeing any other comments mention it. Just wanted to let you know, keep up the good work 👍

[@thespeedyyoshi]

There is such thing as "vanilla milk" but I can def see what you're talking about haha Either way, I think it gives it good identity

[@AlwaysLoisLane]

This is really awesome! Imo, you do such an amazing job with lighting in general, so I thought it was a bit strange how you didn't seem to incorporate that to that bottom portion of the bottles, which ended up a bit flat. Other than that very small detail, honestly, I'm always taken aback by your work, man! Absolutely amazing. Have a good one!

[@PrakhyaM]

I’m really glad I found you. You’re designs are soo cool!! I love milk a lot, and I probably would not live without it. The milk bottle design is really cute

[@thamisantos7165]

Perfection! I am loving all your videos!

[@BrandonShep]

Thank you so much!

[@michaelperfect]

I see a cow I click🐮😅 Awesome video ☺️ loved it ✨

[@cjprocker]

Could you make a slightly more in-depth tutorial that talks more about the blending modes, masking, and the coloring/gradients?

[@grahithats8283]

you made it seem so simple 😍

[@mewansmore]

WOWWWWW! I was SO captivated the whole video. Just incredible!

[@xtnahhh]

Dude straight up told me I was an amateur without actually speaking to me. Beautiful designs... definitely subscribe.

[@jimst3r1]

P.s love your design, I’ve worked in packaging design for about 10 years in a food company which specialises in dairy so I’ve seen some nice designs and you definitely would have smashed a presentation with my company with that design :)

[@belloleke6544]

Really good work and very creative. Loved it!

[@chicken3086]

I am not an avid Photoshop person, but I love just watching him turn some plain photos into something that would really stand out.

[@servey8649]

Vanilla milk 😂

[@travdecoop]

wooooow! i'm floored. you are both an incredible designer and teacher. thank you!

[@tejaswinibabu9921]

Loved this video ! very insightful ^^ thanks for sharing your creative process man !!

[@BrandonShep]

You're very welcome! Really happy you liked it :)

[@kassawashere4171]

What a Great Designer! A completely different approach to design, no sketches no options just straight to the thing!

[@BrandonShep]

Glad you enjoyed it, Kassa!

[@danielloftus3587]

Just unreal, crazy good work!

[@mandystools2792]

OMG!!! So clever, loved watching it!

[@joymeneses1304]

love all your tutorials!!!

[@designsbypab]

You're great at what you do!

[@blayerbalfour38096]

Thank you Brandon for making all these amazing designs! I love your vids!!!!!! :)

[@WarrenJMusiq]

YOU ARE AWESOME‼️ Great Job 💯

[@BrandonShep]

Thanks a lot, Jasper! Appreciate it

[@goldfeesh3611]

I love this design and loved seeing you develop it. It’s actually super appetizing. One thing i would change is in the ad, where i think the splash of milk takes away from the boldness of the three bottles in an empty space. I love your videos! You’re as talented in content creation as you are in designing. Keep it up!

[@user-bi5bg4mk2f]

Wow, that looks awesome! Thank you for sharing your thought process and why you are making certain decisions. This was one of the most helpful tutorials I've seen and will help me become a more thoughtful designer myself. It was a little fast to follow along. I think a worksheet would be helpful for beginners like me who would like to give it a try. I like to walk through the exercise to practice using all the tools in adobe.

[@kathykuhlette08]

I loved it! worth watching. You're such an amazing artist I hope someday I'll be like you.

[@ultimateX786]

Bro I am blown away every time🤯Your designs are so good and professional💯👌👍

[@imacverde3260]

So nice to see you fit your passion/vocation call. Subscribed already!

[@BrandonShep]

Awesome, really appreciate it!

[@user-qw3mq6yp9r]

You’re a genius. Thank uuiu

[@AHDD142]

Man you are unbelievable. I cant stop watching your videos.

[@lazj6987]

Brilliant video. Love your process 🙂👍

[@esidankwa1832]

Just discovered you and I’ve binged watched all your videos. You’re so talented. And it’s crazy how your subscriber count is growing by the minute but it’s well deserved 🎉🎉🎉

[@BrandonShep]

Haha, yeah things are starting to take off!

[@nicolettemichele8632]

Oh my goodness, this was great. WOWWWW

[@kenziebournival6003]

So glad you posted your videos on tiktok, that’s how I found you and I’ve been binging your videos all night

[@sinceruthy]

Hearing your opinion about why you did this and that to your design really helps!

[@brunoalonso4339]

Amazing video, very simple and helpful

[@verzomusic]

Brooo you’re awesome! You inspire 👏🏽

[@YoYo-xn8vx]

awesome, keep 'em coming :)

[@BrandonShep]

Glad you liked it, and thanks for watching!

[@montielreyes0867]

Everything you do is awesome! 😎👍

[@mariuspopescu5865]

You are really amazing man, I love your work.

[@BrandonShep]

Really appreciate the support! Thank you :)

[@DarkTrapStudio]

Your amazing ! I would love long versions of theses "tutorials" !

[@vj7466]

Amazing work,i am so happy to found ur channel now.

[@BrandonShep]

Thank you so much 😀

[@pavithrabalasubramanian7344]

Wow, I am very much impressed by the whole design process!

[@hardikchudasama6128]

i only watched your two videos and Subscribed! An amazing tutorial you make. :)

[@BrandonShep]

Awesome, thank you!

[@danielcalhoun6766]

You are a genius!! Shout out from Germany 🇩🇪