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Almost every small (and even big) business struggles with Brand Identity. I'm no exemption to this rule. The idea of a brand can seem esoteric and hard to wrap your arms around..
Is it your business card or your brand colors? Well, sort of, but it's much more than that.
In the book Primal Branding, Patrick Hanlon solves the riddle the rest of the world has been struggling to solve. He creates a map that anyone can follow to make their brand as impactful and memorable as possible.
In this video I break down those steps.
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