What Is A Brand Funnel? (6 Stage Conversion Model)

[@jasonlennie9281]

Thanks Stephen, my biz coach was discussing funnels with me earlier today!

[@BrandMasterAcademy]

Fantastic! Glad it helped!

[@Jaecht88]

Keep up the good work

[@BrandMasterAcademy]

Thank you 😁😁😁😁

[@simonesalsi1126]

Throwing this out there, but how would you measure these steps? Would you go with a "brute force" type of approach and get X number of people in your target market and ask them stuff like "Have you ever heard of Brand X?" - "Have you ever bought from Brand X?" or do you have ways that don't directly include asking people? (Like maybe mentions on forums, search results numbers, etc...) Thanks in advance if you'll take the time to answer this and the channel is amazing, hands down one of, if not the, most value-packed and actionable content on KZbin. Have a great day!

[@BrandMasterAcademy]

Thanks Simone... Measure your market and use qualitative and qualitative analysis to identify the awareness of your brand in the market... you can use surveys to find this out... (You can also measure this periodically to see how your awarness is growing... then... use percentages to measure how many people transition from one step to the next based on the awareness figure... this will show you which transition step needs most attention

[@hussainalnaseer2088]

Still confusion between the consideration and purchase....if you can simplify tht

[@BrandMasterAcademy]

I'm thinking about buying a MacBook (Consideration) vs Actually taking the action (Purchase)