Brandy Hellville & The Cult of Fast Fashion | Official Trailer | HBO

It all comes apart at the seams.
#BrandyHellville & the Cult of Fast Fashion, an HBO Original Documentary that uncovers the toxic origins and culture of the teen brand and the global ramifications of mass-produced clothing, premieres April 9 on @StreamOnMax.
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[@JSS90]

So another Abercrombie & Fitch got it.

[@caitlingill]

Brandy is like “2000s teens Hollister” just for 2010s teens

[@samanthab1923]

No, A&F’s stuff lasts. My son still has some hoodies & tees.

[@JSS90]

@@samanthab1923 I'm talking about the documentary about the company. Abercrombie & Fitch has a similar one on Netflix.

[@JSS90]

@@caitlingill I'm talking about the company Abercrombie & Fitch has a similar documentary on Netflix.

[@SarahRamsingh]

Yup, we always had these garbage stores. They never got my money.

[@caitlingill]

Brandy is like “2000s teens Hollister” just for 2010s teens

[@janesays1278]

But even worse because they only had one size...

[@carlyalakija4703]

But worse cause they were extremely fatphobic

[@ritaherrero]

Yes and 2020s teens also

[@TheMichaelCheung]

When is the Shein documentary

[@pinkapoppy]

there’s a great one on all 4

[@cocoforeverrr]

@@pinkapoppywhat's it called

[@MichelBinkhorst]

Hopefully right before the Temu one.

[@wndrlnd6809]

​@@cocoforeverrrI think it's called 'Inside the Shein Machine'.

[@BlossomRose840]

theres one called inside the shein machine on binge

[@einsiol]

This feels like Groundhog Day! How often are we going to hear the same story, over and over again, until people learn!?

[@bonnieho4810]

Can’t agree more! I remember having an issues with BM when they first came out. I was a teenager back then. I think it’s arrogant to only sell one size for girls and creating body anxiety. Interestingly, I seem to be numbed by this now, because despite everyone has been talking about fashion inclusivity, sustainability and how bad fast fashion is to the planet, it hasn’t change that much since then. Tbh, I think the situation is even worst on all those three topics.

[@alyzu4755]

Humans NEVER learn. 😔

[@KhrysPKreme]

If they learn what are the people with good sense going to watch ?

[@alyzu4755]

@@Indyexpat Lately I've been wishing I were a robot! 😂😂😂

[@lynns4426]

💯 It's one of the most American stories I've ever heard. So every few years same old same old..

[@SoccerDua]

It’s actually a great documentary for the sole purpose of it shows where “donated” and thrown away clothing ends up in Ghana. It’s heartbreaking.

[@giuffre714]

The Brandy clothes take up the least amount of space of all the "donated" clothing. 😀

[@regisnyder]

The reason why this story is so repetitive (per a lot of comments posted) is because we don’t demand with our dollar for better quality, sustainable garments. The fashion industry as a whole is “fast” - even the top luxury brands move trendy items out. It’s a business built on capitalism, not sustainability.

[@johnnyfive9815]

No ... the reason is women don't care

[@jhart1979]

Some of us do demand it and have stopped buying corporate brand clothing unless used. I'm actually surprised so many people still want this stuff when there are better options out there, easily ordered online. Corporate clothing brand quality across the board has plunged while prices have continued to climb.

[@Esther-32013]

It felt genuine bc it WAS genuine, lol. Ok.

[@vavosa]

This line sent me to the galaxy lmfoa

[@Mayciann]

To be fair it actually was, at least at some point. The main photographer for their instagram from 2014-2017 was a highschooler

[@Khous-yg1ur]

They seem to only sell basics.... like just plain tanks and skirts, shorts, etc. I don't see what the obsession was

[@Seventizz]

Because they’re cute and not bombarded with pride propaganda made specifically for a type. Not everything is for everyone and that makes their customers happy. There’s nothing wrong with that.

[@random95725]

​@@Seventizz wow how do u bring in politics into this. U ppl are obsessed 😂

[@Seventizz]

@@random95725 Because the documentary doesn't exists to do just that?

[@Seventizz]

@@Khous-yg1ur Upscale clothing brands exist. How is that a problem?

[@Khous-yg1ur]

@@Seventizz It's not a problem. However, when its all the same thing you can get at Target, Kohls, Walmart, or Old Navy, and they tripled or quadrupled the price, then that's ridiculous.

[@weloveitheree]

i was so excited for this doc but now not so much it seems quite repetitive. we see this in fashion everywhere

[@SoccerDua]

It’s actually a great documentary for the sole purpose of seeing where “donated” and thrown away clothing ends up in Ghana. It’s heartbreaking.

[@SarahRamsingh]

I'm so out of touch. My dumb self thought the lady from Real Housewives of Beverly Hills owned this company (Brandy Glanville).

[@joeyree22]

Umm so did I! 😂

[@regisnyder]

😮

[@EmilyAdams_theAltaCreative]

Me too! 😂

[@IAmLRose]

You’re not the only one lol

[@mialegg2556]

Me too!!! I was so confused 😂

[@Mistardmuster]

This is such a weird topic and tone for this discussion like...Brandy Melville is not the first to be size exclusive and push a body image "ideal" within their brand. They are not special for being part of fast fashion or for taking advantage of employees. Out of every exploitative brand I just feel like it's weird to focus on Brandy as some evil cult company when you have Shein, Temu, old Abercrombie, and hosts of other brands doing the same thing.

[@user-jo4tt6et4x]

And Forever 21

[@yara-wj7ub]

fats genuinely have the worst victim complexes known to mankind. thin girls have a store that sells clothes their size and you still somehow want to make it about yourself. next level attention seeking

[@au_barb]

Do Lululemon next. 💅

[@laurenr3364]

😂

[@Tigerheiress]

Omg I used to work there for 2.5 years and let me tell you something honey I have some freaking stories

[@matchamatcha101]

I walked into their Santa Monica store in my early 20s. Saw a huge line in front of their store in Toronto last month.

[@amydearing9866]

Never heard of it. Glad I’m old

[@cinephile1712]

There have always been fast fashion brands regardless of age. This is just one of them that’s a pretty bad offender.

[@samanthab1923]

Same here. 😊

[@SarahRamsingh]

Hollister and Abercrombie and Fitch of our time.

[@azeemahnakhoda1869]

How old are you? I’m 32 and I used to wear it many years ago… obviously can’t fit into it now. But u probably did hear of it a decade ago

[@FunkyBruja]

@amydearing9866 _ I'm young and I've never heard of it. I asked at least 6 people and they've never heard of it either. They're trying to make "fetch" happen 🤣😅🤣

[@telapathicninja]

fitting into brandy jeans is an amazing feeling

[@mari5191]

A label that only sells xs size should be banned because it endangers the health of young girls and women!!!

[@prettywildnights]

Why. Why can’t smaller girls have a store while obese women can have their plus size stores

[@prettywildnights]

Why don’t we ban plus size stores while we’re at it because it encourages acceptance of unhealthy lifestyles

[@genevieveeee-hd9lr]

erm...

[@giuffre714]

​@@prettywildnights Great point!!

[@chanellejoy9789]

this was the supreme for girls

[@maymay-ci1oi]

No, only mean white girls

[@e.ram07]

as a teenager, this is a huge step to denormalize the toxicity of fast fashion, and i’m immensely grateful.

[@agricolaregs]

How?

[@e.ram07]

@@agricolaregs projects like this help to expose the darker side of the fashion industry specifically the part that promotes eds and harmful behaviors to young people. (most of the models used by brandy are visibly underweight) there are also videos on videos of teens saying ' I lost weight to fit into brandy melville.' anything to call out these companies will help.

[@RyanWehr]

They were genius’s. They let the staff become their marketing. Totally diving in the social media aspect of business. Using the Me me me me me me way of life. There’s no doubt Abercrombie and Fitch would’ve done this exactly exactly the same way. Had social media been available in the late 90’s

[@peiyanyu8754]

I hate to say this but it’s a struggle for petite people to shop for clothes.. This brand sadly is the only store where I could always find something that fits.. (aside from Aritzia)

[@yara-wj7ub]

i see this weird desperation amongst (especially) american women to egocentrically self-insert everywhere. they seem to just forget petite girls exist, maybe because the avg american woman is big or something. theres exclusively plus size stores out there but when it comes to skinny and petite women its suddenly non inclusive and toxic.

[@sincerelyenna]

@@yara-wj7ubI was talking to my Mom about this just this morning. Thank you! They think it’s alright to have plus sized stores but when it’s a petite store they go bonkers. I have a short torso so I can’t where normal shirts, they’re too long. Petite shirts only work for me.

[@desinerpurple]

As a member of Gen Z, I never bought from Brandy Melville. Never really cared about it honestly. I think a lot of stuff that gets social media hype doesn't always touch the normal person.

[@leahjennings9181]

I did a speech in 8th grade about the problems with Brandy Melville

[@morbiddiathesis4428]

Good for you! Do you want a gold star?

[@sonyaroland8642]

Ignore the haters! Good for you...to have seen and called out the monster in 8th grade!!! Never lose your voice... 💪🗣

[@yara-wj7ub]

mustve got all the pigs mad

[@StephieOmbre]

I think their are some worse brands out there like SHEIN temu and stuff but this doesn’t mean it’s not terrible

[@sabrina.natalie]

I’m not a petite, skinny white girl - so Brandy Melville never appealed to me at all. Never got into it.

[@iwantaburrito.]

okay?

[@CallmeMissCandice]

American Apparel did the same

[@rjane17-pz6dm]

This! Yes they did! I was obsessed with AA as a teen because they were the IT store for ~hipsters~ and I had a colostomy bag that I wanted to hide, so their skirts and dresses were perfect for that purpose. I don’t think I EVER met an employee that didn’t make me feel like I was putting them out for existing because I wasn’t “cool” enough, or didn’t harbor enough angst. Wasn’t sad to see them go.

[@clairewillow6475]

I used to love American Apparel. I walked into Brandy Melville once like 10 years ago. I had no idea what it was, and I thought the clothes were not cute enough

[@daniellejns]

Why are all the clips of the “Brandy girls” from like 2014-2016?

[@christiabacon8001]

Great documentary!

[@collegefraud1308]

I went into one store, one time, I couldn't tell if the clothes were for teens or little kids cuz they were so tiny!

[@lilacsmith]

They fit my 68 year old mother

[@user-rc3ii4jd8v]

It’s for skinny girls

[@yara-wj7ub]

right because tiny girls just dont exist

[@Mega23Channel]

I just ordered everything they had online, even the clothes that won't fit. Amazing, Doc!! But I'm NOT shopping at Zara ever again!!

[@c94796]

Yesssss

[@AlenaGVasile]

Where can I watch in the uk

[@ThatLadyBird]

Clothing used to be about quality and durability. Now clothing barely survives a wash and dry cycle. Sad.

[@opaljk4835]

Hey is that that lady from quiet on set?

[@ThatGirlOverThere211]

My thoughts exactly lol and yes it is!

[@imjuliewaters]

I have never heard of this brand. The clothes look plain and like everything you could get at Walmart or Target.

[@morganlovesgarlicbread]

Because you’re a land whale

[@giuffre714]

​@@morganlovesgarlicbread You're one of those mean girls like in the movie Mean Girls. 😀

[@LVLexus]

Ok I get the problem with the company being racist but come on parents, the whole thing with body image starts at home. Raised two girls and I was very much aware of my role as a parent on this.

[@jimmyrade7815]

All of their clothes look like they come from the free sewing patterns they have online 😂

[@ilidog]

Never heard of Brandy Melville before this and not impressed after seeing it

[@Audrey-kv8hx]

I’m a size medium and once I walked into the store and I felt so judged 😭 never came back

[@InfestedLice]

I went to the Brandy Melville store over in Chicago (this was my first time ever) and honestly, I felt so out of place being a POC girl 😂 as if I wasn’t meant to be there. It’s more of a me problem though, my insecurities skyrocketed.

[@iwantaburrito.]

ok that sounds like a you problem

[@sonyaroland8642]

​@@InfestedLiceNot a 'you' problem! Racism, Misogyny, elitism... a SOCIETAL PROBLEM. Dangerous messages to youth about their worth and place in this world can be deadly. Hope you know your worth these days!

[@giuffre714]

Think how these girls feel when they walk into a plus size shop. 😢

[@mickfoley1413]

I want to shop at Brandy Mellville now!

[@Moondustsmellsfunny]

And there are still people lined up outside its stores 🙄

[@stingraytor]

YES

[@tymiller9714]

Wait, people are mad she doesn't sell XXXL clothes? If she doesn't want to make clothes for whales she doesn't have to. I fail to see the issue

[@smoutchie]

Not available in Belgium ? (I have HBO Max)

[@DaisyZhu-um2kk]

where can I find the whole video ???

[@InfestedLice]

HBO MAX

[@prettywildnights]

It’s trash. Dont bother lol

[@haleynsskill9935]

This is what reality means and to be your own person to many people wanna have Instagram fake lives and are surprised when it doesn't turn out that picture way!

[@julesmum9781]

This is Abercrombie and Fitch repackaged

[@JulyMoon82]

I have never heard of this company or brand. I was obviously not the target buyer of this brand. Reminds me of AE (American Eagle) back in the day.

[@cryora]

They should do a documentary like this for academic research and the pressure to publish in big expensive journals.

[@geoleo2597]

Retail abuse? Wow takin advantage of people in a way I’ve never heard of all in the name of $$. I guess it’s working because now they’ve got their own movie. Even negative publicity is a sales booster

[@giuffre714]

Just watched the documentary. Turns out this brand is the most environmental friendly because the clothes are so tiny. They take up the least amount of space in a landfill. 😀

[@sophehe]

when can they make this viewable in the uk? HBO needs to get over here already

[@yourbffnat3602]

I didn't know any of this. I was just telling my 15 year old daughter that there is a fashion store named Brandy that sells clothes that SHE would actually be able to fit into! She is slim and tall and has the hardest time finding clothes. Women's pants fit length wise but not waist or leg wise. I was excited to hear about a store she could actually shop at. Guess not.

[@STEALHERBABYDADDY]

cant wait for red scare's reaction to this

[@maymay-ci1oi]

"omg, this is anti white girl, anti west propaganda"

[@morbiddiathesis4428]

@@maymay-ci1oi That's because it literally is.

[@chriscox4936]

This is just a bizarre failed hit piece. There are all types of stores that target specific demographics of people. Imagine the horror when these people realize the were surrounded by stores that target people by age and race. If this offends anybody got to a place that doesn't. I hear Wall Mart is rather welcoming towards the type of women who produced this movie.

[@maymay-ci1oi]

@@chriscox4936 you mad at people who aren't anorexic

[@chriscox4936]

@@maymay-ci1oi I just think it's weird that people are pretending to be upset that a store has a target demographic. Most stores do. I haven't really been in a Mall in fifteen years but I used to go as a teenager. There were stores I never stepped foot in because they weren't trying to sell me anything. It's not for me. It's like getting mad at Patagonia for having a target demographic. Have you ever been in a Patagonia store?

[@Z-ef1rr]

At this point we all know about fast fashion and its effects on society. Awareness has already been raised. It’s up to people to give af.

[@HoldLeadersAccountable]

Crazy that people are like this!

[@thisiskaleidoscopic]

I'm in my late 20s and I buy my basics from Brandy... any girlie out there can agree that they've got some really solid basics...

[@LadyWhistleBalls]

I feel like you can't make a Brandy Melville doc without Acacia Brinley somewhere

[@prettywildnights]

That’s weird.

[@LadyWhistleBalls]

@@prettywildnights 😂😂

[@pamcantarero4263]

is that john galt w. the black mask? i love this store & i still buy from here but i noticed a lot of things. it’s about time ya speak about this brand👏🏼👏🏼👏🏼

[@chanelsunshine]

till this day ... there are line ups of girls waiting to go into the store

[@Theeosees]

Ghana: "We're destroyed and impoverished" Brandy Melville girl: "Imagine getting paid to take pictures in clothes, it was haunting" Ok kelseyanne are we done caring about fake rich people problems

[@HellDahmer]

I remember going to the store, the judgemental looks lol

[@ssv223]

brandy melville literally only sells their stuff in XS/S not even medium LOL its not a rumor they make clothes only for skiiny girls its just truth

[@prettywildnights]

And so what. Overnight girlies have their plus size brands/stores. Why can slender girls have their?

[@bill291212]

Since it’s a doc I’ll DVR it

[@bunnyfun9264]

Wait what does that mean? Is that how to watch it for free?

[@thrillington2008]

You can only view it on MAX

[@bunnyfun9264]

@thrillington2008 oh dang, thansk

[@RiahaLee]

All fashion company do this

[@cinephile1712]

The slow fashion ones don’t do it.

[@harp3386]

The morally Kind ones dont do it

[@gwenroberts1649]

That doesn't make it ok

[@azeemahnakhoda1869]

All do it. Maybe not so in ur face about it. Also almost all companies are fast fashion. Any that you have heard of anyways.

[@knoname7778]

Wasn't Ralph Lauren caught saying the same things back in the 90s? It shows what these elites truly think of us

[@emmik1584]

I didn’t even know this brand until like 2 years ago when I was in a bigger city with my mum and we saw some cute pants that I wanted to try on. While I was trying them on my mum asked for a different size just for me to consider and was told there was none. The pants actually fit quite well so we bought them and later my mum told me about how there was no other size. I didn’t actually believe her so we googled the store. Safe to say I’m never going in there again haha, although I still like my pants

[@katsmug3905]

they should do one about LF Stores

[@ericabercovitch5327]

Remember how LF Stores looked like a tornado ran threw them... clothes in messy piles everywhere. I want the doc on the messy piles.

[@katsmug3905]

@@ericabercovitch5327 I use to work for headquarters in LA and they are awful. I ran social media for their carmar denim and the emma and sam clothing lines they carried there. theyre shady 🤡

[@rjane17-pz6dm]

Yes! They were so elitist and such mean girls. They went out of business, and now their clothing holds zero resale value lol it’s pretty hilarious considering how much they charged for their stuff.

[@katsmug3905]

@@rjane17-pz6dm UNREAL and we paid like $2 a piece for the vintage tshirts that we literally RUINED to resell

[@rhythmicelegance4670]

There have been super slim adults and grannys shopping there for basics, too, still the same size they’ve been since their teen years. Ectomorphs, specifically. Some also shop at The Children’s Place.

[@mari5191]

Ein Label das nur xs Größe verkauft müsste verboten werden wegen Gefährdung der Gesundheit der jungen Mädchen und Frauen !!!

[@myYouTube1travel]

Lolita shop.😮

[@edgaralanfrog]

I loved their stickers that’s the only thing I “fit” there

[@ryanreyes5440]

If they only made one size, isn't that greener than making it in other sizes?

[@prettyclassylady6218]

I have never heard of this company. What demographic were they targeting?

[@bergenleigh8256]

I didn’t need a documentary to tell me this-I remember my friend and I refused to shop there for all these reasons. We didn’t know the details but sorry it took most people so long to see the obvious lok

[@giuffre714]

Seems like they would be very environmentally friendly because the garments are so small.

[@omnidirectional2339]

every famous brand

[@lilarieber8079]

I like brandy Melville because it's one of the only brands that fits me

[@playlist1924]

WOW

[@minners19]

Nevvvver even heard of it.

[@LM-kt9ol]

I feel like they are really reaching. If you don’t like what the company stands for don’t support it and shop there. Most big brands have these same issues

[@chriscox4936]

This is just a bizarre failed hit piece. There are all types of stores that target specific demographics of people. Imagine the horror when these people realize the were surrounded by stores that target people by age and race. If this offends you got to a place that doesn't. You'll find Wall Mart rather welcoming.

[@isaaco-8933]

I watched this, I couldn’t understand, I am too old

[@cinephile1712]

See my comment above.

[@Markdfadf]

The girl from the Linkedin tiktoks where she does nothing at work is at 14 seconds.

[@WanderlustIndie]

Abercrombie Part 2

[@pixierainbow7]

Exclusivity is in high demand

[@w.jasonspangler2952]

Hit Piece Swings… …Hit Piece Misses

[@shetalkstorainbows3]

well it is fast fashion but at least some of their clothes are made in Italy 100% cotton can we say the same about shein, zara , abercrombie , HnM and other fast fashion brands '???

[@heidikessler6832]

Despite being made in Italy, they still used unethical practices. A lot of the workers who worked in those factories were underpaid Chinese immigrants. Location doesn't mean quality.

[@shetalkstorainbows3]

@@heidikessler6832 I am Italian, as far as I know the Italian part of the Brandy production is made by the company Liberty Tec srl which is not a company known for exploiting workers also because in Italy there is something called CCNL which protects the rights of workers in the textile and establishes minimum working hours and wages and therefore if they were not respected they would have to close m. The part of Brandy production in China is different, the one that is obviously less regulated but because it is China and they obviously resort to it to reduce prices otherwise. I'm not justifying them I'm just saying that they are not the worst in fast fashion there is much worse in terms of quality and production also because those who produce them in Bangladesh etc are even worse than the Chinese ones

[@heidikessler6832]

@@shetalkstorainbows3 I think they went over how it happened in the documentary. I totally agree with you though, I don't know much about the Italian laws since I'm american. They might have worked with another factory in the past that was shut down due the exploitation and work with the one you mentioned now.

[@sheldonmarcotte8392]

Katt Williams was right about 2024, people are going to start talking. Dan Schneider, Diddy, and Vince McMahon are the prime examples.

[@jonoshaa]

I still want their pajamas though 😅 (don't worry i won't get it)

[@ginamarie5575]

Eeekkkk so many teen brands are like this 😢but they continue to buy from them . Usually in thrift stores on online second hand though ….. crazy fashion clothes world . What if everyone only bought second hand not new , what a different world it would be

[@judegray698]

this called branding , what's wrong ???

[@bongowaves]

Vanilla

[@dailyaesthetic8412]

they could never make me hate you brandy

[@Mdb0514]

That’s funny. I thought it was a real housewives clothing brand.

[@calielizabeth9133]

i want to walk into a store and dress the type to get asked “ can i take a pic “ and be like “ what, so you can send it to your boss? “

[@jodicorbin4497]

Mhm never heard of it but sounds like another Abercrombie

[@mr.skittletime9304]

I cant

[@ericabercovitch5327]

Why are we surprised by this.

[@javiersilva2884]

LEAVE BRANDY ALONE!!!!!

[@ItsRyanStudios]

But as long as the company puts up an LGBT or Ukraine flag, no questions asked, keep on buying as you were.

[@aesirgaming1014]

The only big issue I see are the racist messaging between leadership. However, a business needs to make smart decisions. If skinny blondes sell their brand, then that's what sells their brand. Why should they have someone who is less marketable (statistically) model their clothing? Business is about making money, not about massaging people's feelings. And yes, exploitation of poorer nations is horrible...it's also the way of the world ever since the dawn of recorded history. More powerful nations subjugate and exploit less powerful ones. It's the same as in the animal kingdom where stronger creatures usually have bigger territories, better access to resources (food, roaming area, etc) than weaker ones. This is how the world works and trying to say it isn't is denying a fundamental, foundational part of human nature.

[@shoeshie2969]

It felt genuine because it was genuine. What a joke