the aftermath of tiktok fashion (the shein effect)

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sources:
Power Dressing: Charting the Influence of Politics on Fashion - www.vogue.com/article/chartin...
DRIVEN TO SHOP: THE PSYCHOLOGY OF FAST FASHION - www.earthday.org/driven-to-sh...
The Fast Fashion Psychology That Makes You Spend More - thebrokegeneration.com/blog/2...
The Psychology of Fast Fashion: Why Conversation About Fast Fashion Evokes Such Strong Emotions In Us - www.thesustainablefashionforu...
The Neurological Pleasures of Fast Fashion - www.theatlantic.com/entertain...
How Africa Is Becoming Fast Fashion’s Dumping Ground - amaka.studio/explore/articles...
tiktok is kind of bad for fashion - Mina Le - • tiktok is kind of bad ...
time stamps:
00:00 - intro
07:08 - explaining lockdown fashion trends
12:04 - the shein effect
22:40 - why these trends fell off so quickly - microtrends
***FOR BUSINESS ENQUIRIES ONLY***
[e-mail]

[@ttc958]

When I was a teen about 20 years ago we only got new clothes for back to school or a special event. It's crazy how much clothing people consume now

[@jalapeno1119]

I did two major clothes shopping trips a year - back to school and black Friday.

[@user-ud6vi2qp8h]

When I was a teen I read this question in the fashion magazine: do you buy new clothes every season? I was impressed by idea how somebody can afford new clothes every three months!

[@TheYoungKilljoy]

Ikr, when I was a kid in Venezuela you would get all your clothes from Christmas shopping and that was it. Simpler times

[@aleenasmakeup]

As a teen now, this is what I do.

[@mauve9266]

@@aleenasmakeup honestly same. I think it’s good to have some perspective like most ‘normal’ people (at least that Ik) I don’t think are buying clothes at this rate 😭 don’t think we could afford it if we wanted to 😂

[@cal6137]

not caring about fashion in real life is so . calming. like nobody says shit to you if you just wear the same pair of pants for years because we are adults and not teenagers on the internet

[@ema_groot29]

fr i have 2 pairs of daily pants and one fun pant on the jazzy days. no one cares if i dress like an npc

[@georginak5836]

so true. honestly i much prefer how jeans look when they are worn out also

[@iwannaseethereceipts]

It can honestly be both. I've found that slow buying designer pieces (doesn't have to be designer, I just like that realm) actually makes me want to buy less because I actually enjoy wearing and styling any given piece for a lot longer, and the higher price is incentive push down the cost per wear by... wearing it lol

[@lucarin8191]

yep!! I've worn the same pairs of pants for over 5 years now, and I patch them up if they get ripped. Nobody notices a thing. Honestly, theres something so sentimental about wearing your clothes until they fall apart, but maybe thats the punk rocker inside me feeling that way.

[@joylox]

I have a pair of Levi's that's basically the same as the ones I wore as a child. I happened upon this particular pair at an Amazon return sale, where stuff would likely get trashed if not sold, and they were basically 75% off of new price. They're a little long, but I can easily hem them, and they go with so many things! I have a few pairs of pants that are more timeless, and I've slowly been building my own homemade summer wardrobe of things that fit, and will last, regardless of trends. You can't go out of style if you were never really in style... I just make things I like and where it takes so long to make stuff, it's not worth trying to please anyone.

[@janeelizabeth1259]

i hate how normalized aliexpress is now, i had a VERY small depop business where i would handmake very intricate jewellery that took me hours to make & they stole my pictures and started selling it for next to nothing. so far they have sold 10,000+ of my designs and there’s nothing i could do to stop them so i gave up making jewellery. i don’t even wear my old jewellery anymore because it just reminds me of what happened. no one talks about how much these companies steal from small business or the impact it has on us as individual people. making jewellery was therapeutic to me, i’m disabled and it would help me relax it feels like it’s been ruined forever

[@Isha-tb4es]

oh my gosh, I'm so sorry that happened to you :( big business conglomerates have way too much power and control over people, we have to find a way to stop them from outrightly stealing from hard working small businesses

[@msd7544]

That’s so awful! It makes me so sad that they took away not only the income, but also the joy and meaning that you used to get from your craft :( I hope society realises soon that if we want artists like you to continue pouring their hearts and souls into making meaningful, unique and carefully crafted pieces, something only you guys can do, then we really need to do something to get these soul-less corporations out of the way. Art adds so much meaning to our lives. It’s a shared expression of our humanity, it connects us to ourselves and others, and artists don’t get enough credit for that, and for all the cultural and social progress that art inspires. You can tell so much about a society by its art, and ours treats it like an afterthought, a means to an end.

[@Nana-tp6yd]

It also sucks that Etsy, which was used by small artists to sell their stuff, is now basically a marked up aliexpress

[@v11ny7]

I'm sorry it happened to you, but AliExpress is just a marketplace, not one seller/company. You've got a company to blame not the marketplace.

[@glitterdragon9197]

I’m sorry to hear that:/ hope you can find your inspo again in the future. As long as it makes you happy that’s all that matters but I don’t blame you as well. As an artist that’s had her art stolen by so called friends who have taken credit for my hard work I can relate to this

[@fjmh3933]

I dislike how people see clothing through the lense of tiktok fashion - as a teenager I find my friends worrying about ‘finding their aesthetic’ … “i like, don’t know if i’m fairy core or dark grunge, blah blah blah” … and seeing beauty through the lense of stuff they see on tiktok - e.g. my friend recently telling me they “appreciate angelic beauty, but like light beauty too”. Like what does that mean??? It just feels really weird and insincere to me idk

[@FormerlyKnown1]

Lmao, this is like a literal clip from a short I made 😅 there's so much pressure to find an aesthetic these days and too many options

[@juno3281]

none of my friends or i use the english tiktok so seeing ppl saying how their lives are consumed by it is very weird 💀 i think aesthetic names are cute though, idk why people are so against them. it’s just a word lmao if someone enjoys finding their personal style that is between them and themselves. i feel like people take this too seriously but going both ways, just relax it ain’t that deep. in a few years we’ll have a new fixation don’t worry.

[@kyoyameganebereznoff]

This is where I feel like a Marie Kondo approach would be good. Never mind the aesthetic, does that piece of clothing actually make you happy? If yes, you’ve done something right. You can build an outfit from there. Aesthetics are definitely fun and make for good mood boards, but I do worry about how a lot of people seem to think they need one.

[@MissieK]

@@juno3281 The problem with aesthetic is more that as the months go by you might like different things. It's like when you are 6 and you want everything pink or orange. Your room, bed, bedsheets and all your clothes and furniture. And 6 months later you want it all white so throw it all out and get new ones. That is how people use aesthetics too. You can like things and not add it in every part of your life and not everything you like has to fit in a group of things. Like people started like Fleabag so they changed their looks and what music they listened or what they read so they will fit in her world and 'be her'. I understand the need of wanting to fit in and wanting to belong in a group of people with similar interests but there is no need to throw away 10 bags of clothes every few weeks for 'aesthetic' its a waste of money literally

[@twiggledowntown3564]

​@@kyoyameganebereznoff I'm the same way. You gotta wear what makes you happy.

[@joluna6664]

Ahh how vividly I remember getting absolutely s l a n d e r e d by hundreds of people on TikTok calling me classist and ableist for saying that 18 kg shein hauls were excessive...

[@manifestationsofasort]

How is that ableist? 😭💀 As a disabled person I'm confused.

[@joluna6664]

@@manifestationsofasort trust me I was ni less confused. TikTok is just a very wild place

[@jay-vw7yq]

they throw words like “ableist” around when they don’t even know what it means. and so quick to cancel people if what they say don’t align with their personal morals ⁉️

[@joluna6664]

@@jay-vw7yq yes!! And it's so sad because those are meaningful words being used as kind of buzzwords. And that honestly feels so strange to me because it feel so divorced from the significance that such words actually hold

[@kristea183]

Fr, I agree with your statement but people these days forget Opinions exist smh.

[@Gethazzor3]

I did a dress making course a few years back, it took me 5 hour-long classes to make 1 simple black dress (with many mistakes along the way). I thought halfway through that so many people in Bangladesh, India etc. have to do this in 5 minutes for it to get sold for £10. It's harder to accept fast fashion when you realise how skilled the workers are, and how little their expertise is valued.

[@bonessai]

fast fashion production splits the process of making garments into very tiny little steps, so every person just does one of those steps over and over and over again (like closing side seams, sewing on sleeves etc.). I’m not saying that the workers aren’t skilled, bc they have to be at their specific step in the process, I’m just saying that they’re doing mind numbing labour (often under heavy pressure bc they get paid by garment instead of hour)

[@Tayloraurrekoetxea]

To piggy back on that, it’s sold for £10 but they’re making literal pennies per garment. It’s disgraceful

[@lemsip207]

They specialise in one step of making the garment such as cutting out, sewing on a collar or hemming. They get very fast as they do more. Same as the unionised garment workers in the UK but at least they got good pay for it.

[@alexkass5548]

so recently ive been learning to sew and embroider so i can make some custom clothes for my wardrobe and also to make gifts for people. After learning how to make stuff and how to embroider i could never comfortably buy fast fashion (like i only buy clothes from walmart for work and other than that i wont buy super cheap priced clothing) because those workers are not getting paid nearly enough.

[@Danielle-ze9ds]

I've been sewing since young cause I used to watch my grandma and then she started teaching me. I love making my own stuff and especially embroidery! I've made soo many tops and bikinis that everyone compliments and demands to know where I got it from and lose their minds when I told them I made them ! I've upcycled sooo many of my clothes too, I've been ripping the seams of my jeans and flatiron out then hemming the leg a little cause I'm short. I cut off some waists and mad them all kind of low riders it's so dope they're fit so perfectly to me and true originals ;) love making your own stuff !

[@donalpaccio4233]

Nowadays, it doesn't matter if you buy H&M, Pimkie, Pull&Bear, Undiz, Wrangler or Zalandon, or Shein, everything is so cheaply made it's disheartening.

[@aangelicals]

or literally anywhere atp sustainable fashion is and will never be cheap

[@juliesnoot2818]

i've started getting most of my clothes from edikted, oh polly, princess polly and white fox because they are genuinely good quality but they're SO EXPENSIVE i just payed 40$ for a backless romper but the quality of it is sooo good. it's worth it but also not everyone can just afford clothes like that. i myself buy 1-2 pieces every 3 months now trying to slowly replace my old shein wardrobe with good quality

[@nastinka778]

@@juliesnoot2818 it's kinda the same quality like i will never justify paying so much for polyester or other cheap materials, save your money

[@absolutelyridiculous6743]

​@@Anna_editsI thrift as well. Most of my wardrobe is from thrift shops :)

[@destituteanddecadent9106]

​@@juliesnoot2818isn't $40 for a full on romper pretty cheap? Are you in the US? Are we being fucked over in my country?

[@cc-gx8hr]

I think lockdown promoted buying poor quality clothing further because people were okay with buying poor quality clothing (uncomfortable fabric, see through, cheap looking, etc) as long as it looked good in photos because they weren't wearing it out anywhere anyways. Like essentially clothing that was made to exist online and online only.

[@minstac1530]

The tik tok aesthetic. Exactly just that..a look just meant for the Internet. Bizarre

[@littleprettyfairy]

it’s crazy how right you are. because i literally catch myself considering to buy things i would never wear out just bc it would look good on my phone.

[@maybe8985]

i blame tiktok (and even instagram) for establishing the popular belief that an aesthetic is a personal style : you can gravitate towards one but there’s many M A N Y ways to pull up an aesthetic, with a large variety of materials, textiles, jewelry, pieces of clothes, depending on what YOU like. Whether it’s the dark academia, the coconut girl, the whimsigothic, the cottage girl…you just won’t wear it the same as other people because you naturally chose the pieces you’re the most confortable with, and an aesthetic is a static phase honestly, your personal style isn’t, it keeps evolving.

[@megsley]

aesthetic tiktok fashion is just a poor replacement for a personality

[@raquel7675]

Very well stated 💯

[@petrichorpse]

these increasingly hyper specific aesthetics are getting really tiresome and a bit limiting, I feel-at least for me personally. I've had a lot of fun pulling from many different 'aesthetics' to create my own personal style, since I like a lot of different things. Not everything needs to fit into a neat little aesthetic box that can be properly labeled! Of course, there are people who dress in a certain 'aesthetic' and it will really align with who they are such that they'll stick with it for awhile. But it's important to keep in mind that it's not necessary to limit yourself in that regard if the box doesn't quite fit you.

[@TenderNoodle]

Aesthetics are kind of like memories, they are a vague oversimplification of a time, place, archetype etc. but they are NOT something you can exist within, not on purpose at least. We can’t as full blown people flatten our existence into an aesthetic you get from three Instagram pictures.

[@genohelix7522]

Omg yes yes yes !! Its so fun building your own style, and taking bits and pieces from many different trends and ideas is a huge part of defining your own look. Best thing I realised for myself was blind copying styles is alright but something will always look slightly off or feel incomplete. Its when you tailor a style to fit you, not tailoring yourself to fit the style that you start to see your own personality shine through. There's a freedom to building your own style, you don't have to race the fashion trends, or try to make something work for you when it doesn't... I think we all need to slow down and enjoy the ride of self discovery.

[@jalapeno1119]

Something that really annoys me about the 2020 take on Y2K is that it wasn't Y2K, it was McBling and now people confuse the terms. Y2K is late 90s to the turn of the millennium - hence the name Year 2000. It was futurism, it was Aalyiah, it was early Britney in Oops I Did It Again. Baggy pants and leather. If you looked like you were wearing a space suit, you were doing Y2K right. McBling is Mean Girls and Paris Hilton in their rhinestone decorated t shirts and plaid mini skirts and matching tracksuits and bootcut jeans with rhinestone pockets and maximalism. Jenna Barklay has a really good video on the difference between the two.

[@CureSmileful]

I absolutely love 00's futurism

[@flowerpower7065]

Agreed. Y2K space like, chrome, metallics era was amazing.

[@EssieSpring]

This ^

[@coolsk8r]

dude this has been such a pet peeve of mine as well 💀 ik its kinda petty but makes me burn inside lol

[@coolsk8r]

also off topic but recently i saw someone tag a minecraft tshirt and a rick and morty shirt as y2k and i think i took physical damage from that

[@brookeemken521]

A little tip that my sister does to help reduce her textile waste is as things become unwearable, she shreds them to use as stuffing in sewing projects. Quilts, pillows, dogbeds, stuffies, it works for it all! Obviously, still reduce your initial intake, but this is another little thing :)

[@Moo-2310]

That's such a cool idea!

[@ciciamanda.]

yes! and so much can also be used to make other items! Old sheets are awesome for sewing clothes, old denim and towels can be used to make great oven mitts, you can rip fabric into strips and use it to crochet baskets or weave rugs. There's some many ways you can re-use the materials of items!

[@catmoon-]

OMG, finally someone said it that the 2020 y2k is very different from actual 2000s fashion. I remember that whenever I'd see a "y2k outfit" I would just think "People didn't wear this in the 2000s. The outfits of the 2000s were much uglier". I think only more recently we are actually seeing some trends and pieces that existed in the 2000s.

[@kalararanel]

That's the point though, new fashion trends are never exactly the same as the original, think of it more like a "2020s does 2000s" where they're taking the bits they enjoy the most and leaving the stuff that's not a vibe

[@kalararanel]

@@GeteMachine fluffy muffs and coats were definitely a trend in the early 00s as I've got pictures of my tiny 5 year old self drowning in a purple fluffy coat. Chanel also did fluffy handbags well into 2000s and there was that Pom Pom bag everyone was thirsting for as well! The thing is, 1998 fashion on big stars and movies then trickles down into the regular people over time, not as instant as today. It would take a few years minimum to be seen as out of trend. Especially where I grew up (rural Australia) all of these trends are reflective of the correct time period.

[@marikkelaszlo3355]

@@kalararanel I think I can see this with the late 2000s and 2010s, 2008 was all about bright colors, bubble hems and was about the 80s even though in reality, the 80s was more beige and pastel than neon. It’s the same with the 2010s since it focused on the grunge style of the 90s but not the other subcultures of it.

[@SoLongMarianne_]

​@Marikke László you're totally right, and I agree with fluffy handbags and all the other stuff. The esthetics we see are like you say y2k done by 2020 or 2023, or whatever. 50's done by 80's was pretty big back in the 80's for example ☺️ I own a few 50's done by 80's. I've been into vintage clothes since I was a teenager in the early 90's. But I was also into grunge and of course alot of the trends we've seen come and go ever since. I'm from Oslo the capital of Norway for some context, but I think also here the trends would come a bit later. It trickled down through MTV, celebrities from England and the USA, and magazines 😅 Personally I got most of my inspiration from MTV at the time and tried out everything crazy. I loved to experiment with fashion as a statement and I still do 💜✨️ I think it's fun to revisit the past through fashion, but to see it with fresh eyes. Pick out the details that actually were nice and create something new with a retro flair to it!

[@marikkelaszlo3355]

@@SoLongMarianne_ I didn't realized about the 80's does 50's until I looked at 80s prom dresses, there's one in my thrift shop that I'm confused whether it's from the 50s or 80s cause they both have the princessy silhouette (full skirt, off the shoulder neckline). I've also noticed that both in the 50's and 80's pastel collared shirts and cardigans were pretty trendy!! (I own some 80s sweaters).

[@ro_pp]

seeing the prices on fast fashion websites is so weird for me sometimes. i make my own clothes and i cannot imagine making someone clothes for that cheap. even if you leave out all the labor, the materials also cost money. do people really not question where it comes from? idk

[@MultiNiinaaa]

Cheap materials + they purchase big amounts directly from factories.

[@elizabethbeckz55]

I bought about 7 shirts from SHEIN in 2020 and only three have lasted. One was so thin on the material you could see my bra even when I had a nude coloured one on and two others had holes near the buttons on the chest bc SHEIN obviously didn’t consider breasts lol. The other two just broke. Never buy there anymore

[@stavroulathebest]

I have made some clothes too and they took me so many hours.I am not fast yet so its very ironic how buying something for 15 dollars NEW is LESS THAN THE HOURS OF LABOUR you might have put to make it.

[@ps1hagridoufofcharacter]

@@stavroulathebest that's true. i'm quite literally a sewist by trade ('fashion industry technician' if we were to be specific) and it takes me a whole day's work - or longer - to make a simple pair of pants. people just don't realise that it takes time and a person - realistically, a team of people - to make EVERYTHING they wear. EVERYTHING. every button, every stitch, every tuck, every piece of string was added by a person. and it's not just the sewing that goes into a garment. every item of clothing was first a design, then a pattern, then pieces of fabric, and only then sewn together and finished. and every step of the way, a person is there, spends time and effort on it, and deserves compensation for their work, and that's where the prices come from - and that's aside from the material costs mentioned by OP

[@stavroulathebest]

@@ps1hagridoufofcharacter pants are not s good example here,maybe a simple stretchy t shirt is something easy to make but oants with a freaking zipper and a waist band or god I resized some pants recently a second time and i had to take out the zipper with the other pieces of fabric you attach it too and it took me a whole day to remake just the front seam and the zipper(it didnt help that i did it by hand because i didnt want to break a machine needle again becaus eof how thicc the layers of fabric are)

[@kuhinde]

i remember the day i saw 'indie' shein clothes in the charity shop - i took a picture because i thought fast fashion had come full circle LMAO

[@syd5380]

The Goodwill has been LOADED with shein stuff lately

[@coolsk8r]

literally every single time i go thrifting i see at least one shein piece 💀

[@marad786]

The only Shein items I own were purchased in a 'Everything reduced to €1!' winter sale at my local charity shop. The shops in my town are absolutely overflowing .

[@stephanieg5846]

Tbh the only time I’ll ever buy something from Shien/Rowme is if I find it while thifting. Rather have it be used again than thrown away to waste 🤷‍♀️

[@wrightabbey]

I bought a skirt from poshmark for like $20 not realizing it was from shein 😭😭

[@samantharose7951]

I work in a second hand store and we get so much shein donated that’s barely been worn, it’s crazy.

[@nikkismodernlife]

it must be so sad for people who can't afford first hand clothes to spend their hard earned money on second hand clothes that would barely last a season

[@samantharose7951]

@@nikkismodernlife yes, plus it’s hard for the charity to sell the clothes at a price that makes sense, it’s either too cheap and the charity isn’t making enough money to help people or it’s too expensive given how little it was originally sold for

[@a_vrrones]

at my local goodwill i found a lot of clothes from shein which just proves this videos point

[@fengjiang4920]

I hate that there are so many fast fashion clothes in second Hand Stores Right now. It is just cheap plastic all over…

[@erinzhou3572]

the fact that donating your clothes ends up having massive negative consequences makes me feel like we're actually living in the Good Place

[@fiona_137_mullican]

REAL

[@pupsandlucks7747]

Yeah, that aspect of the show is a commentary on real life. We are actually living in the good place, that was the point of the show.

[@gustavus0013]

WAITT WHAAAAT?? D: I’ve been donating a lot of clothes. Please explain more!

[@leslieelizabeth3024]

I have one rule when I buy clothes. "Am I going to wear this for 10 years" It doesn't matter if the garment will last that long or not. It doesn't matter if it's fast or slow fashion. If I don't think I'm going to wear it for 10 year, or even just 5 years, I don't bother. And yes, I do still wear clothes I got 15 years ago. If you hang dry clothing you really love it extends the life of the item so so much. 💕

[@mackenziecole4838]

That's my rule for everything nonperishable - clothes, decor, small appliances, books - that comes into my apartment. Am I still going to use/wear/read/enjoy this at least occasionally in 5+ years? (And yeah, hang dry makes a huge difference to the lifespan of clothes. I still tumble dry jeans and stuff like that, but all my shirts hang dry)

[@leslieelizabeth3024]

@@mackenziecole4838 lol yes! I don't buy furniture unless I really love it too. I feel like it's the hardest because they are the biggest items

[@mackenziecole4838]

@@leslieelizabeth3024 it helps that I have extremely boring taste in furniture, so I just save for a few years and then get either vintage or amish-made furniture that I know will last FOREVER. I got my kitchen table from my great grandma - it's 70 years old, solid oak, and I fully expect it to outlive me

[@sabinajoh]

I try to also shop slow fashion but yes that’s my philosophy too!

[@leslieelizabeth3024]

@@mackenziecole4838 😂 we're very similar. I hate buying furniture that won't last. I have 2 pieces from my Grandparents as well !

[@Vanehappy]

something that has always bothered me about the fast fashion debate is when people use the excuse of "if i dont buy fash fashion i wont be able to be trendy!", no one is owed "trendiness" lol

[@sirahhudson1826]

Yeah it’s not a human right haha

[@ps1hagridoufofcharacter]

also - yes you can? diy stuff lol

[@franisthebest1234]

this always pissed me off like why is your right to be trendy more important than children's right to drink safe water that's not been polluted by poisonous textile dies in the countries where these factories are based?

[@whatamidoing5683]

Also as someone who is generally a hardcore thrifter there is so much fast fashion “trendy” stuff that ends up at secondhand stores which you do not directly contribute to Shein by buying 😭

[@firewind3509]

@@whatamidoing5683 Exactly, and to further add to what you said - so many people buy fast, trendy clothes just to wear it once and then sell it on Vinted/Depop or donate (me included, I’ve been guilty of this 🥴) so there’s many ways of being fashionable without giving directly to these fast fashion outlets

[@alexwhatislife6414]

A good way I found to eliminate clothing waste is to cut up old stuff and use them as washable cleaning rags. Even thinner materials make half decent rags so it’s never a waste :)

[@lunaredelvour2972]

My family's been doing this for as far as I can remember, and I do the same now! If I'm not using the old stuff for something else (old tshirts turn into head wrap towels or dog pull toys sometimes, for example) then they get turned into cleaning rags

[@disallusionment4449]

Yes!! You can even use them as art rags lmao. Or you can use denim as a cover for a hand made/ bound sketchbook

[@shawn1320]

that's how it's been in our household 😂

[@thiswillnotdo6027]

yes! I've also been cutting up old tshirts to use as waxing strips

[@Tashavelvetofficial]

Literally what I do! never short for a wash rag lol

[@maleehahaider5609]

I still remember when I was back in Bangladesh when that horrifying incident took place. The fact that the workers saw cracks on the wall but the managers said they needed to work to ship a specific amount of clothes for companies like: Zara, HnM, Forever21, Gap- so they had to work in that circumstance - truly breaks my heart.

[@bluejouska8317]

Ah, I remember that. I was about 8 maybe when that incident happened. The weeks following that was heartbreaking

[@sabineaufrant6517]

I think that this horrible tragedy inspired new laws on ethics and trade (« duty of care »), at least in France.

[@sierrajane5593]

One of the things I've found really helpful for not feeling the need to buy clothes all the time is to put clothes in storage seasonally, then when I get out my stuff for the next season it feels like I have a whole new wardrobe even though it's things I've had for years.

[@CeciliaReads]

YES! Just pulled out my summer clothes and got so excited for all the cute stuff

[@kalararanel]

I do this but it's that my partner does the laundry so slowly it's been months since I've seen certain items 😅

[@els2231]

YES! just pulled out my summer and spring clothes from storage and i forgot about how cute the stuff i already own are. it’s the best honestly

[@Kyiecutie]

@@kalararanel LOL me, my fiancé puts my clothes in the weirdest effing places in the house once they’re clean. So I get surprises when I’m reminded I own various clothes I haven’t seen for weeks 🤣

[@Eeppydeepy]

Id do this but unfortunately I live in socal so there’s not that much of a season chnage

[@janettmusic]

Today's hot fashion trends is literally ALL that I would have been or was bullied for in my school days, not having the money to buy the 'then trendy' stuff and having to wear my outdated things...

[@TheYoungKilljoy]

I hate this. When you actually wear clothes from the 2000s-2010s and you're bullied for it. At least, we get cheaper skinny jeans now :')

[@lucarin8191]

same here, but now that i'm grown i see this as a chance to finally stand out from others. Catch me buying Party Rockin teeshirts with the shutter sunglasses and the neon socks lol!

[@TenderNoodle]

Hate to break it to ya, but this is how the cycle of fashion works. Clothing is “outdated” until it’s so old it become vintage and cool again. This is how it’s been for over a century at least.

[@funkunko]

@@TenderNoodleno shit that’s basically what they were saying

[@arcie3716]

I remember having a general sense of what is fashionable back in 2019, but after the pandemic I had no idea what even is cute anymore because the trends are going by too fast

[@sarahg9280]

Ironic that this video is sponsored by a company that promotes over-consumption…

[@keskeskes2004]

I'm surprised more people haven't pointed this out...

[@lizd.2343]

Girl has gotta eat. 🤷‍♀️

[@laindarko3591]

I noticed that too 😬

[@katgreer6113]

Everybody is a hypocrite in some way. Even her. Humanity is on collapse no matter how hard we try to take the moral high ground. At the end of the day we are a selfish species.

[@sarahg9280]

@@katgreer6113 sorry but this reply is such a cop out. At the end of the day she has a choice. Being an influencer is a choice. And as an influencer, your job is to earn money by promoting companies, which I personally disagree with but to each their own. Yes, everyone is a hypocrite- the fact of the matter is that it’s virtually impossible as a human in the modern world to be 100% ethical. However, that doesn’t mean you shouldn’t try and change your individual practices rather than always blaming someone or something else. As consumers we have so much more power than we realise.

[@paigelads7321]

my rules for buying clothes “will i actually wear this repeatedly, do i have other items that match it, do i have places to wear it to”

[@TheYoungKilljoy]

How's that everyone seems to be so aware of the impact of fast fashion these days, but it is bigger than ever? Back, when most people were less conscious about topics like these, we were less wasteful. I don't get this.

[@stephaniezee9704]

My guess is theres a stronger consumerism culture + the convenience of internet shopping

[@lisztomaniiac]

i’m afraid it’s bc ppl make a lot of excuses for it. like everyone now just says “it’s bad but it’s the big corporations fault!!” suzie the reason the big corporations do this is bc there is a market for it, we feed into it and nobody wants to take responsibility and make change.

[@coolanaluz13]

I think some people are becoming more aware because other people overconsume. The bigger the problem becomes, the more people talk about it and create more awareness.

[@baby.nay.]

You bring up an excellent point , it’s like everyone cares about the wrong things… I have a take … ok so I’m 35, and back in the original y2k lol, one had to actually dedicate time and effort to be “into fashion” and have a unique style… the current paradigm shift seems to be more focused on optics than ever, no one wants to do their fashion research , but they want to “look fashionable” . If it’s trendy to care about something, people don’t want to actually care , they want to look like they care through a photo or something , it’s wild .

[@madibobadi9222]

i feel like (and this is probably a very dumb uninformed take) amazon growing over the years into the behemoth of a company it is today, was almost a gateway drug for society. idk i just woke up from a nap im just thinking out loud there

[@manolaya3225]

I'm listening to your video while I'm knitting myself a sweater. Last spring I was shearing a sheep and cleaning the wool. Then spinning the wool in autumn and now knitting the sweater. Its kind of ironic listen to you talking about fast fashion while making the slowest garment I ever made. Love your hair by the way :)

[@MartuPamio]

this is so cool. youre living my dream😂♥️

[@sunflowervibes3041]

I really want to own sheep someday! How did you get started with it?

[@JessicaGorehamPenney]

That's rad. If you are documenting this somewhere like on your insta or a KZbin channel please tell us so we can live vicariously through you!

[@manolaya3225]

@@sunflowervibes3041 I don't have sheeps by myself but I'm helping a sheperd to shave them. I learned that while doing workaway by a sheperd. So you all can do that!

[@k0ta222]

same! i’m watching while crocheting :)

[@Ilsezwarts]

I'm part of the jfashion community and one of my favourite things about it is how we can sell our stuff directly to other community members and not worry about that clothing ending up in landfills. In recent years there are some tiktok people that try to come in our spaces with their fast fashion ways of dressing and they complain about how we're elitist because we dont support buying from shein or buying cheap knock offs, but they don't understand that we really love this clothing and the creators. It's okay to want to try out new styles, but you can do that without overconsuming cheap shein knock offs.

[@catmerchant8699]

Lol you mean tiktok girls who wear cheap AliExpress Chinese kawaii fashion and think it’s real Japanese fashion ….

[@44rachelmy44]

it’s so hard seeing people around you friends, family, and acquaintances continue to shop fast fashion even though you know they have the means to shop sustainable. (i do understand it’s a privilege) especially when you know they know the harm these brands are doing

[@baby.nay.]

Dude fr! My mom used to criticize my fashion consumption in the early 2000s , but actually really cherished those clothes and they weren’t cheap or poorly made …. 20 years later I save for nicer clothes I want even tho I’m broke af and my mom who is quite comfy is addicted to buying cheap clothes on Amazon and can’t stop. She got me 2 things a sweater and earmuffs and I basically can’t even wear them they’re so itchy and I have a condition which she is fully aware of but lol I guess it was only $2 so great !😅

[@poonywooon]

all my friends shop in Zara like once a week and i just have to keep my mouth shut 🫠

[@MrsHi1206]

Even worse is some of my friends and workmates who barely exist on social media at all are starting to get shein clothes because they haven’t heard any of the horrendous things shein does to their workers and the environmental impact of fast fashion in general. They buy from there because they heard about it through the grapevine and just wanted to try them out 😢

[@bee420.69]

My previous manager was on a very high salary but still boasted about shopping on SHEIN... 😵‍💫😩

[@ps1hagridoufofcharacter]

i relate to that. i've been trying to get the people around me to stop, but they just won't fucking listen. i get my mom, who has trouble finding things second-hand because she's plus-size, but also - why do you even _need_ more clothes? it's so frustrating

[@sharkazoo]

literally every single time jordan changes her hair color/style I'm like GOSH SHE LOOKS SO GOOD SHE SHOULD KEEP IT THIS WAY FOREVER and then she does it again 😳 slay queen

[@jordanatheresa]

omg thank you 🥰🥰🥰🥰

[@limnaee1812]

It looks so goood

[@twiggledowntown3564]

It's giving Sabrina Carpenter!

[@carmen8958]

I STGGGGG she always knows which hair colors work for her like HOW😭

[@twiggledowntown3564]

You also remind me of Theresa McQueen from Hollyoaks.

[@obrien92]

deleting social media cut my spending by 80%, and not only just fashion. social media forces us to aestheticize ourselves and reduce our personalities to it by buying so much bullshit!! i also am trying to curb my shopping addiction and god DAMN is it so hard when you just get ad after ad after ad. great video!

[@WindMaid]

I also want to point out that camera clothing is just so impractical for real life - all day use. Remember some outfits are for pictures only, so prioritize what's comfortable and makes YOU feel good

[@stepahead5944]

*very* good advice!

[@Alice-jz3jn]

this. I see outfits on instagram and 80% of the time I think "this is so impractical I would never wear it daily"

[@boypilledmanmaxxing]

fashion is art to some people. obviously some things aren't meant to be worn 24/7. some outfits are just meant to be shown off. i've literally seen someone make pants out of pokemon cards, again obviously it's not meant to be worn like average clothing.

[@WindMaid]

@@boypilledmanmaxxing thats what I said... impractical for real life. obviously for outfits that are art, you're going to show off the outfit and go home, not stop to do things or get busy in them....

[@vanillapinkfluff3477]

Exactly. Many outfits only look good in pictures but in real life it’s very uncomfortable on your skin.

[@coolestmaddie8672]

As someone who worked throughout the pandemic while getting burnt out and crying nearly everyday thank you so much for the message saying not everyone had the same "relaxing" time (even tho staying at home im sure had its own challenges!) 💕💕 cuz when i hear ppl say they miss lockdown im like i was working in healthcare and doing 60 plus hours a week ☠️

[@malwinelogina9781]

Exactly❤️ really appreciate your work

[@barbara9315]

I worked in a care home during the pandemic and let me tell you,I’ve never been this continually exhausted in my life

[@sonorasgirl]

Yuuuuup. I’m a therapist, and while obviously different my caseload and work levels exploded and haven’t calmed down since.

[@Alice-jz3jn]

healthcare workers (at any time, but especially during lockdown) are heroes, we'll never thank you enough❤️

[@nova7938]

As an aussi (although not an adult during that time) and one who lived in victoria during lockdown, I hate how people romanticize lockdown. It sucked and really, really hurt people. I lost multiple years of my life. We were still going into lockdown in sept of 2021. I am so sorry for what happened to you but I hope your doing better now

[@anitanyamizi]

Hi Jordan, i live in Kenya, all the lockdown clothes ended up here 😅. And other countries considered “third world” We get whatever isn’t sold at thrift stores. The clothes are meant to be “donated” to third world countries. But sellers here have to buy the clothes, a bag of 100 pairs of jeans could be about £200. But the sellers usually have a hard time selling because it’s just bad quality. So they end up in landfills. But yea this is what we have to thrift from. Thank you so much for sharing this with your audience.

[@fatima.5587]

Pakistani here, and it’s the same here. I shop mostly from an online thrift store that sources their stuff from landfill workers, and it is insane how much shein shit they have to shift through to get the good stuff some well-meaning rich hippie donated 😭 also insane how after every big sports season there’s an influx of expensive, good quality jerseys? Like I’ve been noticing a lot of stuff from the eras tour and the barbie-core stuff recently and it’s insane how quickly clothes become disposable

[@anitanyamizi]

@@fatima.5587 i was waiting to see how long it would take for the open air markets to be all pink from the Barbie movie. But sadly now it’s not just Shien. There’s lots of brands making low quality clothes, i was so surprised to find new trousers in Europe in a big mall for €5. The labour Cost must have been so low

[@emilied5517]

i always had to laugh seeing the “Y2K” outfits. They were very obviously based off of movies/shows and media, because the general public definitely dressed a LOT worse LMAO

[@rascal_rae]

As a working class person, my realistic pathway out of fast fashion was honestly Nordstrom Rack. I live in Seattle where "thrift culture" has been a whole thing since the 80s so high quality thrift clothes around here aren't always a cheaper route. I've found that making one small, well thought-out "haul" of 4-6 high quality items at discount clearance prices once per season is how I can build a solid wardrobe over time. It's all about pieces that will last, both quality-wise and stylistically.

[@Karen-ex5tg]

i love buying my fashion second hand because once somebody puts their clothes up on a site like vinted any micro trend will have already passed. if i still like the item i can buy it knowing i will like it regardless of trends and if i don't like it i know i only thought it looked nice because i just saw it everywhere

[@virginiaWT4237]

I go to goodwill becuse it’s not 40$ for a shirt AND I’m hoping for outdated clothes! It being a decade old means it has a higher chance of not being rayon…might actually find you a cotton piece ….but now all these cheap clothes are bought and given away within weeks because they are shit and now good will has shein labels and other shit brands that melt in the dryer .

[@avalynch7163]

shein really ruined my perception of how clothes should be priced, i was literally twelve during the first lockdown so it was just around the time i started to try to develop my own original style and was my first introduction into ordering clothes by myself that i liked and actually wanted to wear. i remember when i first tried to stop buying from there i was so confused that other shops (even other fast fashion ones) had such ‘high’ prices in comparison to shein and i fell back into the cycle of buying and feeling guilty about it, to the point where i’ve only cut out fast fashion right before this year started and it was so insanely hard bc of the expense and the fact i’m a teenager with no job lol. anyways thanks for listening to my rant and depop is currently my personal savior.

[@nicole-rb4iw]

same thing happened to me when i started thrifting , u can get secondhand clothes for rly rly cheap in my country if u wait for the right discounts ( they have stuff for a month & closer to the end they get cheaper & cheaper ) , so since i found how cheap thrifting is fast fashion literally doesn’t appeal to me anymore whatsoever 🥲 i’m not complaining

[@avalynch7163]

@@nicole-rb4iw also thrifting feels like a hobby (that might sound really sad lol) but the feeling of finding an item you’ve really been wanting for ages or finding something for sale in a charity shop and it being such a good price for what it is like i literally got two FIRST ADDITION hardback books from 1979 for two euro each. i love thrifting so much.

[@dtulip58]

That’s so weird that twelve year olds had access to shein. When I was 12 we literally just played Minecraft

[@nicole-rb4iw]

@@avalynch7163 omg no u’re right , thrifting is one of my favorite things to do w friends also bc u can have a lot of fun w the clothes u’re trying on & it’s all so cheap & more ethical than fast fashion . thrifting rly is the best

[@avalynch7163]

@@dtulip58 to be fair i turned thirteen like two weeks into lockdown if that makes it feel less weird lmao

[@tonirushton2612]

i actually bought a sewing machine in lockdown and decided i was going to make my own clothes (easier said than done) but three years down the line most of my wardrobe is handmade or at least not fast fashion (found as a plus size person it actually saved me money? wild + the prints i can work with are amazing) it was irritating at first trying to figure out my sizes etc but i am completely happy that i don't rely on fast fashion anymore (the only things i don't make myself are underwear & socks bc i dont trust myself to sew them properly lmao).

[@virginiaWT4237]

Stop living my dreammmm😢❤ That’s truly awesome! And I was thinking the same thing! I love Victorian/Edwardian era inspired clothing but that’s obviously hard to find…and I cannot find a good cotton dress that’s A. Not 300$ for a simple petty coat or simple dress or 2. Fake Etsy sellers. They CLAIM they hand make everything , they say they need your measurements and weeks for siping because they make it themself …then u wait weeks and get a package from China💀💀 when they said they ship from Ohio in the USA ….or you get it and it’s the cheapest not handmade garment Spent 70$ on a bodice becuse I thought it was sewn up by a women in her home…what I was sent was a cheapppp fast fashion already falling apart top….just to do more research and find this same often all over Etsy on all these women’s pages claiming they made it ….yeah? Y’all got the same pics and everything too? So sad that there are so many scammers when it comes to “small business “ fashion saying they make it at home just to ship you some shein stuff

[@Shirumoon]

Where do you get your fabrics from? I find sweing clothes or making any fabric item really is much more expensive than store bought ones.

[@sandrae2398]

I need to be like this

[@elifpamuk55]

i wanna learn how to sew and crochet my own clothes, how did you start sewing? did you watch tutorials?

[@ultravioletblaze]

jordan not the karma sponsorship on a fast fashion video😭😭😭

[@AnnaEReady]

I KNOW

[@Chemist_Tea]

I know this isn't even remotely an option for most people, but as someone who likes to sew, while I've mostly focused on making cosplay in the past, my goal is to sew a large portion of my own clothes going forward. Nothing makes you more emotionally connected to your clothing than making it yourself, and it takes way longer to 'get' new clothing when you have to take the time to actually make it. Plus, then you can make it look exactly how you want it!

[@evediby2183]

Omg I recently got a sewing machine and I'm trying to learn to use it cuz I want to make my own clothes that are personalized to my tastes! So far I'm struggling with the machine getting jammed😂

[@ynat2198]

I know how to sew, and the painful part is i live in a tiny one bedroom with my partner and there's no place for any craft or sewing related thing. It really REALLY sucks. It is a beautiful feeling to wear something you put time and effort in to.

[@MartuPamio]

this is one of my goals this year!!! i really wanna learn how to sew!!

[@franisthebest1234]

im so lucky to have grown up with a mother and grandma who sew because its been a skill ive had for ages and i dont have to buy a sewing machine lol, i really want to start making my own clothes from scratch this year because previously id always just adjusted my own clothes, like made old tops cropped and stuff

[@sophiabreidfischer6242]

Yes!! Im trying to get started with this in little ways

[@2stayweird]

Those of us who were teens during Y2K don't want to dress like it's Y2K anymore. 😂 I was like ahhh this must be how my mom felt when she saw us all wearing 70's peasant skirts & crochet tops in the late 90s.

[@zurirobinson2749]

The people wearing the Y2K fashions were generally babies or not even born yet at the time, so it's novel to us.

[@justleeiguess]

my mom has a second hand store (not one of thoses where they´ll call everything that is old vintage. for my mom´s store, you need to be able to proof that you´re low income) and she tells me all the time about the sheer amount of shein clothes they get every day. the problem with that is that most people who go to my mom´s store are actively searching for stuff that is good quality, so they wont have to spend as much money longterm. so now they have like an entire section of their storage room dedicated to shein stuff, because they can´t get rid of it. because people who are actually low income don´t even want shein stuff, because it´ll break so easily

[@RachaelTheRed]

I actually downloaded a wardrobe app to help with the urge to shop. For me, it's similar to your comment about trying everything in your closet. I had to go through my whole wardrobe to take pictures and upload it all to the app. Now when I get the urge to shop, I open up my own wardrobe instead and scroll through the things I already own. I can even pick pieces I had forgotten about and make outfits with them to save for later. It also helps me to see the gaps I have in my wardrobe so I can shop more consciously. Overall, i has really helped me curb my consumption!

[@crystallymoon]

that sounds really helpful! do you mind sharing the name of the app you're using?

[@keychains5806]

Oh what's the name of the app?

[@pastelbaek]

Hoping to find this app too!

[@Elena-cp4hq]

there’s a few different ones. pureple is free with in-app purchases, whering is free, and stylebook is $4.99 but has the best reviews. There are others but those seem to be the best. not sure what the og commenter uses though

[@suides4810]

​​@@Elena-cp4hq acloset had the best rev on my store and looks promising I just downloaded it

[@charlotteknight4616]

During lockdowns I didn't buy any new clothes, living in a rural area and no tiktok and I grew so attached to the backpack of clothes I had during this time even though they weren't the most fashionable I still hold them as my favourite items it's so strange! I've never felt as much comfort in my clothes since then being back on Instagram and moved to the city...

[@syd5380]

Living in a rural area and not consuming any fashion content whatsoever is such a good way to avoid EVER knowing what current trends are. Everytime I go to a city it's a surprise to me to see what people (specifically younger people) are wearing.

[@chimmybacon1964]

i actually gotta finish my extended essay that i need to graduate but jordan posted

[@johannateuffer7742]

Same, I should be working on my essay that is due tonight

[@marimar.3322]

If you're an IB student hang in thereee

[@luciaminy-giani3305]

relate

[@chimmybacon1964]

@@marimar.3322i actually have no idea what IB even is cuz im just a german student but thanks ig😭😭😭

[@simonakascejeva36]

i wish you strength and patience, friend! just got done with my own ee's final draft, and i am rooting for you from the bottom of my soul

[@balletwb94]

I bought a few sweaters and cardigans from shein back in 2018 (before I knew how horrible they treat their employees), and I still have those pieces. They clean easy and I wear them daily. I can’t imagine throwing out clothes because they are not on trend. It’s insane to me.

[@rat_in_a_bucket]

Fr

[@Moo-2310]

Same. Only times I've thrown out clothes is if they're absolutely beyond repair or reuse. The only time I really get rid of clothes in general (like donating and stuff) is if I absolutely never wear it or if I've physically outgrown it. Maybe 3 items a year get thrown out and maybe like 10 get donated. I will never understand getting rid of things just because they're not super trendy anymore, especially with how fast the trend cycle has become in recent years.

[@alyssaoh]

I got my degree in fashion merchandising and part of that was learning about the impact of the fashion industry on the world, not just environmentally but socially. Videos like this one by Jordan and by Mina Le are so so important in spreading the word about how damaging this industry is and how little most people seem to care. Workers are exploited, earth's resources are exploited. It's one of the most polluting industries in the world; unsold thrifted clothes sent to third world countries mess up their economies because local businesses fail; lives are lost, literally. It's going to be a really difficult, up hill battle trying to change the mindset of over consumption and "more more more" but it is so necessary for the well being of our fellow humans and our planet

[@romacoco]

I always chuckle when people online talk about buying second hand, mainly because I live on a island with a population of like 60k and you're very likely for someone to stop you in the supermarket and say hey, you're wearing my auntie's dress! Imagine showing up to the school dance in your fully thrifted outfit and some girl comes up to you and says 'I wore those jeans last year' which they fully would in this place

[@michellefishhead]

im sure with 60k people there are multiple of the same dresses/jeans

[@keychains5806]

Omg me too, I live on a small island as well and Im gonna be honest I don't even look to the thrift stores here because I'm gonna get that same comment. 😭

[@Bulletproof-Rose]

I love that though! One of my favorite things about secondhand clothes is I know they are getting a "second life" and it's especially fun when it's clothes that a family member or coworker or friend passed along to me 🥰 I think it's fun when I get to incorporate the style of other people into my own style and I've gotten so many of my favorite pieces this way

[@maiam4691]

I'm only like a minute into the video but I find it so interesting that major chain stores (namely target) are right in the middle of selling clothing that fit 2020 lockdown y2k aesthetic. Although the trends live and die on the internet at one pace, retail stores are about 2 years behind now in catching onto these trends.

[@Kyiecutie]

I was just thinking this. What is target even doing right now with their styles LOL

[@emilyanne9513]

I think it’s actually much harder to figure out what to wear when you have too many items in your wardrobe. I always felt like having more clothes would make it easier to put outfits together but I have bought too much stuff - lots of it fast fashion and trendy - and when I try to put an outfit together I often have no idea where to start!

[@ah57588]

Absolutely, curation of a closet takes so much time and effort, but the small collection really streamlines things. (Ps. I find picking out a small collection of items from a big closet to make a cohesive mini closet for the season really helpful when things get overwhelming)

[@emilyanne9513]

@@ah57588 One of my favorite fashion youtubers, Tess Montgomery, does that. She pulls out a small selection of items to focus on and keeps them on a rack outside the closet. I think I’m going to start doing something like that too.

[@alyssastewart738]

I think it’s awesome to see someone wearing something so completely cute without it currently being “on trend”. And not in a “I had to try hard to be different” or “I had to try to adhere to a certain aesthetic“ way. In the way that if you like a vintage 60s dress, you’ll wear it out to dinner and look fucking awesome. And the next day you’ll mix y2k with current. Next day it’ll loook like you just stepped out of the 80s. And it doesn’t fucking matter what is popular for the current 2 seconds because you picked the clothes you like right now because you like them and you can feel confident and wear them whenever the hell you want. And because of that you don’t have an “aesthetic”. Your “aesthetic” is wearing what you think looks pretty, cool, badass, whatever you want for the day.

[@slaygirlbossyasss1127]

the irony of starting this vid off with a shopping app ad and a haul for a giveaway lmao

[@rubydown3329]

I thought I accidentally clicked onto another video LMAO

[@simplify2751]

It's worth pointing out that supply is completely divorced from demand in the fashion industry of today. Companies like H&M pride themselves on having new styles every week, which nobody would reasonably be able to purchase at that rate. Waste is built into the system at the source. Clothing production at this point happens regardless of demand for certain styles, fabrics and so on, and it is still profitable because the cost of manufacturing is so low that only selling a small percentage of the total stock is enough to cover manufacturing costs and make companies profit.

[@livpercivalle4486]

something interesting to me (and somewhat related) is that during the summer of 2020 (specifically during the uprisings in the US), there was sort of this pushback against Amazon because it was well known how exploitative they are as a company. not long after the uprisings died down, Amazon appeared EVERYWHERE on tiktok. now so many people have an Amazon storefront, even people who consider themselves to be progressive. sometimes tiktok just feels like a really long Amazon ad. it’s sort of the opposite trajectory of SHEIN but i think less people were aware of how bad SHEIN was at the time.

[@justthecoolestdudeyo9446]

I definitely feel that the Y2K "it was a simpler time!" is just everybody being very young. If I'm being honest every "it was a simpler time" is a lie based on the speaker being young, and we are often more ignorant of the troubles of the world outside our daily lives

[@silverdandylmao]

Didn't 9/11 happen in Y2K? It wasn't simpler, we were all just young.

[@delirium341]

i can confirm, the "trying everything in your wardrobe" is a very painful yet amazing process xD

[@Hannah-173]

Lol I got a shein ad in the middle of this video! But thank you for talking about this. I’m in my 20s but the speed at which fashion trends go within the last few years make me feel like I am a decade older than I am. Also, thank you for acknowledging that plus sized people have to shop fast fashion sometimes simply because there aren’t that many options! It’s the worst.

[@M_vH]

I think it's insane how many new clothes people my age buy. I literally wear mine until they're falling apart hahaha. Most of the time I see my friends buying new stuff "because I've already worn this outfit to go out already". I asked them if they noticed that I always wear the same and they said no. People just don't seem to reflect on what they do. We're all too much in our own heads which could be the result of the lockdown.

[@Eeppydeepy]

Buying new clothes cause you wore what you have before (especially once??!?) is insane person behavior

[@silverdandylmao]

​@@Eeppydeepy yeah fr like??? It's clothes??? You wear them, obviously???? Like, I get it, you can't wear the same thing back to back, but my god do you need to throw them out coz you can't find a way to rewear them? Sounds like a skill issue to me NGL 😅

[@mjjjermaine]

This may be a bit controversial, but I think that even doing hauls at thrift shops, or charity shops contribute to the problem of fast fashion and fast fashion cycles. There is this idea that in order to be fashionable, you always have to keep up with the trends, when in reality to be fashionable, you just have to have a grounded sense of your own personal style. Buying large amounts of clothing at a high volume in a short period of time, creates a relationship with fashion that will always be centered around consumption, and needing to be ahead of the trends, or with the trends. That in itself adds to a closet that is more likely to have a short lifespan, and more likely to end up in the landfills, and in the west African countries that are left to deal with the waste that comes from the West. Watching fashion creators like Rian Phin helped me to develop my personal style. Now if I see something that’s beautiful I can respect it for the craft but if it doesn’t fit, my definition of my personal style I am less likely to buy, sinceI know it’ll probably only be worn once and sit in my closet for much longer. I think we should all analyze why we have a desire to be “trendy,” and think about the ways we can develop our own styles in order to slow down the trend cycles. The Lingerie Addict on Twitter was also an amazing resource for me because she pointed out that you can thrift smarter if you understand how clothing is constructed. Knowing what kind of fabrics will last longer in your closet versus buying an item that may get damaged in the short term future makes you more likely to have a closet that will last longer. I appreciate this video because it is one of the many important discussions that we’re having around over consumption and sustainability. This video was really well put together, it was succinct, and I really appreciate having another resource to analyze my own consumption habits!

[@silverdandylmao]

That's true! It weirds me out when there's all this emphasis on getting this specific article of clothing. People come in different shapes and sizes. I think we should all just wear what looks good on us and makes us feel good too. Trends are trends, but it's something else when your outfit is *actually flattering*

[@kathryn8543]

agree, also, second hand clothing doesn't exist in vacuum. by purchasing second hand clothing, especially direct from the seller like on depop, you actually support their fast fashion buying habit and are still supporting those brands. it is better than the alternative of buying new yourself etc, but actually I think many people are inclined to spend MORE on fast fashion now that they know they can get some of their money back if they onsell the item later.

[@youraveragegamer3704]

I’m so glad you mentioned us plus sized individuals it’s so difficult for me to find my choice of style in my size that isn’t super cheap or really expensive. I don’t switch out my wardrobe often and have opted to craft my own style instead of following trends so I don’t have to switch things out very often. And the fast fashion brands I do but I fix myself when they start coming apart, when I’m really sure I want to get rid of something I pass it down to my friends or siblings, but it’s borderline impossible with my income to wear what I want without fast fashion being involved.

[@missygonzales4790]

for me, buying clothes that i didn’t need and couldn’t wear because i wasn’t allowed to go out since it was lockdown, it was a way to cope with my anxiety and give myself something to look forward too, “when lock down ends i can wear all this cute outfits out!”

[@safiyyahvadala]

100% same

[@Anthecstiecsaf]

Not that related, but I’ve been thinking a lot specifically about the Maddy Perez latina y2k style and how fast people changed their minds about it. I feel like everyone jumped into it during the pandemic, to take a couple pics in their rooms and film a tiktok, but as soon as they had to go out into the world they felt too embarrassed to wear those items and started calling the style cheap and tacky. Personally I feel like that was such a racist and classist moment, and it just shows how much fast fashion also feeds into cultural appropriation and the trends that come from different cultures, until rich white people get tired of that one trend and move to the other. First it was black culture, then latinx, now asian and mostly korean fashion. It’s such a huge fetishization and fast fashion is being part of that.

[@rachel3760]

I've been telling people that the resellers causing scarcity is a myth for years! I got a lot of shit for it, I still do when I bring it up. I'm glad people are finally learning.

[@angiejilani]

Agreed. I fucking hate resellers

[@suides4810]

Yea its only ever claimed by some girlies on the Internet and not by actual people in the (big) reselling/donating business..

[@CathLaPoire]

Great video! It's so sad that you have to make all those disclaimers about fast fashion... some people out here act like dressing trendy is a need/right, and don't even stop to consider that these clothes are literally produced by slave labour!

[@illuminaticonfirmed1389]

right? it’s ridiculously first world shit, they act like they ABSOLUTELY NEED THESE TRENDY CLOTHES or they’ll die. like ????????

[@KH0LRA]

Not just slave labor, but they also produce tons of new plastic from their packaging.. and from simply just existing as clothing as well! They are just as cheap in material as they are made of plastic fabrics and chip off tons of microplastic as they get laundered every single time, besides from having the tendency to rip and tear very easily.

[@thomme8539]

Yeah, I can see why maybe young teens might find it difficult to feel like they're not fitting in, but a lot of people giving this argument should be more mature & need to look at the bigger picture.

[@batrieniel]

but also remember not everyone can afford more then shein/fast fashion,its something people always forget

[@CathLaPoire]

@@batrieniel there's always thrift stores... and even going to Walmart would be better, I think. Just the individual delivery has a big carbon footprint, and usually walmart clothes last more than a couple of wears. poor people existed before SheIn, afterall!

[@160p2GHz]

The bright colors in a dark time makes sense for the lockdown. As an old I can say it's extra interesting bc as you said ppl were confused about what y2k was and largely conflated it with mcbling. Historically that's interesting bc y2k was about the approach of the millennium and a strong response to rapidly improving technologies. It's the metallic eyeshadow, modern tight clothes, jeweller faces, basically trying to look like a robot or space explorer. The pastels, happy bright, animal prints and fluffy things picked up in mcbling. There were cute things in y2k too like the springloaded butterfly hairclips but the Paris Hilton bling, velor, and pinks were mcbling... THAT happened directly in response to 9 11 and the wars. I want that to be an exaggeration but it's not. People just like in covid released by watching vapid cringy (but lovable) tv, listened to brainwashed music and wore clothes that made them look happy

[@sharksrcool9430]

Maybe it’s because I’m not a teenager anymore, but I remember the Victorias Secret PINK yoga pants trend lasted from like 2010-2012. I had like 10 pairs it’s all I wore. Lol they were sooooo comfy.

[@i.dreamofjamie]

Also her hair is giving 2000s Britney and I’m here for it.

[@xandermin]

a great way to sustainably refresh your wardrobe is by doing swaps with your friends/family! and going through each other's wardrobes and trying on each other's clothes can make for a very fun afternoon.

[@dkdnejdisjabw8r8271ysh]

ngl the state of fast fashion is why i started buying from ebay and going to charity shops 😂 not only do you find some hidden gems that adhere to YOUR aesthetic (not the fashion trends, but what YOU yourself like because it's removed from a trend environment, idk how to explain it better) BUT as a person who isn't necessarily big but defo weirdly shaped, it's honestly just easier to find things that fit?? my wardrobe is a little full, but it's either hand-me-downs from my mum that i loved growing up that became my own (there's this one sweater with faux-button shirt parts sown on and i LOVE it) or it's things i bought to support creators and smaller businesses. the important part tho is that it's Me, and the shein fast fashion stuff strips away that personality imo. amazing video, sorry this got rambly! recently found your vids and they're amazing

[@lovelydolltime8006]

I've found lots of amazing things on eBay, including the pair of knee high Converse I own.

[@arieloliver3904]

I’m surprised people don’t talk about trends coming and going when decorating a house. Has anyone noticed all the farmhouse decor sitting in thrift stores? My friend told me she was now going for the boho aesthetic in her house. She threw all of her farmhouse decor in the trash and has now bought all boho decor. Here’s an idea, like what you like. Who cares if it’s trending.

[@muchomango11]

As someone who loves fashion, trends really bother me sometimes, like I like them in the sense that they bring about something new and fun theat everyone can participate in together, but the emphasis on having to "dress the right way" and then quit it as soon as something new comes along is really what perpetuates the wastefulness associated with fashion. Personally I llike to take things from trends and work them into my personal style rather than overhauling my entire wardrobe whenever a new fashion trend blows up.

[@margoroysdon1035]

So appreciate the deflation of your jokes about covid in the beginning, didn’t even take it negatively. But you circling back to it for what it really was is such due diligence on your part babe. Massive respect!

[@MrsDaedalus_]

Two things. My partner and I were both at Urban Outfitters yesterday (the only one in Austria), and the current collection was very nostalgic for us. He is 31 and I am 28 and all of the styles were things that we saw and wear when we were children. There were even clothes that I wasn´t even allowed to wear when I was little and now as a grown-ass adult, I am tempted to buy one of the dresses. He is not as into fashion as I am, but we were both fascinated that these styles are now coming back. However, I am glad that there are no micro trends in the Asian Fashion world like in the western world. For example, Chinese fashion content creators encourage more to mix and match and give inspiration for what to wear according to the seasons rather than follow a specific trend. It´s more about the aesthetic rather than the specific clothes if it makes sense. Like DouYin fashion is completely different from Tik Tok fashion.

[@stepahead5944]

Douyin definitely still has viral items and trends. That being said, you're right, they're often different.

[@ms.s.vincent]

It’s sad that most vintage/thrift stores are super overpriced, at least where I live, and the items are not necessarily big brands or super fancy, it’s kinda defeats the purpose and discourages you from buying second hand

[@rollabladess]

I learnt to sew for this exact reason, I can reuse anything I have - if I get sick of a dress, I can make it into a top and then when I get sick of that, a different one! And if I still own anything fast fashion, when it breaks I can fix it! I don't think I've bought anything from fast fashion websites in years because of this

[@Starsongzz]

Thank you for acknowledging that sizes are limited in more sustainable brands. The amount of people who don’t hear their own privilege when they tell me to stop supporting one of the only places I can find clothing I LIKE in my size. I should be able to have both like smaller people, and I go to the gym, so I don’t think I could reasonably get much smaller

[@MELLMAO]

This is why being an alternative teen saved my wallet and mental health. You are already not trendy, so you just wear what you like. Now I don't dress alternative but I follow kibbe fashion for my body and my seasonal colors. You can wear alternative styles one day, wear classic next, and hyper feminine day after that. I will go through my whole wardrobe, idc

[@silverdandylmao]

The pandemic and online shopping finally gave me the opportunity to build that goth closet I've always wanted. My 15yo self would have been so proud. I don't worry about fashion trends, I specifically hunt for pieces that look good on me and fit my personal vibe and preferences. Students at my university used to dress all preppy, and I always felt like I sticked out, and not in a good way. Post-pandemic, people are dressed a lot more liberally now, it's been very freeing! And even tho I stick out (coz yk, goth) I actually feel like myself. It's amazing

[@baby.nay.]

I think a great recommendation to anyone feeling burned out on fashion content they see or want to curb their own consumption is to seek out fashion documentaries (even here on yt) and just dive way deeper into the things you already love or are curious about. I loved this video girl !!! More fashion analysis yasssss

[@okestperson6016]

I feel like being an adult and having a full time job has contributed to me buying fast fashion. I want that dopamine cause I spend most of my life at work wearing the same clothes everyday. The problem is that even when I do buy fast fashion I don’t have anywhere to wear it since I don’t go out and I can’t wear it to work.

[@lisztomaniiac]

i hope this does sound guilt trip-ish, but the best thing you can really do is only buy clothes you’re going to wear. i’m sure the dopamine of it all feels great, but in the end it’s just going to end up in the back of your closet

[@pandora9630]

We can’t complain about worker exploitation and capitalism while also doing the same thing as soon as we have a few pennies to rub together. If you can afford fast fashion hauls. You can afford ethical fashion (just less of it) that you’re proud to be seen in and wear regularly.

[@lisztomaniiac]

@@pandora9630 completely agree! my whole thing is buying less and getting more out of it!

[@keychains5806]

I think you're solution is to question yourself while buying. Ask yourself if your gonna wanna wear this for 10+ years. Find a particular part of fast fashion you really liked, and itemize it to one or two items (if you liked the "grunge core" then find a item u really like in that concept) and stick to it. Also one of theain reasons aesthetics are the way they are, is because of accessories. So if you want to feel that dopamine, instead of thrifting clothing and not wearing it again, instead find jewelry or lil bags, hats, socks, things that are also functional.

[@ruthesther5542]

tbh i feel like this was such a peak in fashion and opened so many doors for people to express themselves, but now i feel theres nothing really new anymore??

[@stephaniezee9704]

agreed. The only new things I can think of is those tacky cut out clothes you find at fashion nova and BBL fashion.. I havent really seen anything "new"

[@nicole-rb4iw]

i couldn’t disagree more , i absolutely hate this time of fashion , everyone was looking the same wearing the exact same flared jeans & cheetah bags , it all looks so tacky & cheap 😭 i love today’s trends much more ( balletcore , whimsigoth & other aesthetics are much easier to thrift & don’t require a specific item that goes viral for 2 wks then dies down thus leading to overconsumption ) even tho they might be recycled , it’s just the trend cycle , nothing is original anymore

[@avalynch7163]

no i totally agree like i have friends that dressed so basic and are now full on punk and there style turning point was lockdown. but in the same breath i feel like this encouraged micro trends even more, like look at all those tiktok’s being like ‘omg remember when we were emo ew freaks’ when this time two years ago or even last year being alt was the coolest thing you could do

[@lisztomaniiac]

i unfortunately have to disagree. a lot of people “finding themselves” wasn’t even then finding themselves, it’s socially acceptable online to dress however you want & a lot of styles were trending. not only is this horrible for the fashion cycle, but also it’s ruined so many alternative communities now filled with people who just wear black and claim to be punk

[@avalynch7163]

@@lisztomaniiac oh no i totally agree with you in that right, i was just saying that a few people i know actually fully became a part of subcutre during this time like political beliefs everything, like i have a friend that litterally went from completely basic person to full on goth anarchist who rants about me to the failings of capitalism. again i soooo totally understand what your saying tho like i remember i saw a trump supporter claim to be punk once like i myself find the history and politics of subculture really really interesting and correct me if i’m wrong but i don’t think that trumps policies are too punk

[@andreeam.3889]

I started sewing my own clothes. The amount of work goes into a garment is sometimes quite crrrzzyy, there is no way a piece of clothing can be that cheap and even the slightest ethical.

[@christinabullio6523]

Honestly, it’s just better to not follow trends all together. It’s better to take the time to find your own style. I used to feel like I had to fit one “aesthetic” and only one, but then I ended up wanting another “aesthetic,” so I ended up wanting to change it up. I’ve learned that it’s better to wear whatever you like rather than sticking with dumb internet trends. Wear whatever y’all wanna wear! Truly take the time to find your style, and it’ll be so rewarding.

[@saintnikz]

You and Lem are absolutely lovely and hilarious together! I'm obsessed. Also so hyped for another JT vid. I've been watching and rewatching all your past videos, and I adore how you format your videos and find your input and thoughts very refreshing

[@brokenwingedsoul]

I really wish that there was a better ways for the influencers to be able to make the hauls more about how to use the same clothes for different aesthetics, different ways of styling, just more how people that aren't privileged enough to buy massive amounts of clothes or new clothes regularly

[@anniez6817]

that's why bestdressed was so iconic - loved all of her styling vids during lockdown

[@chrisschross666]

I just want to point out, that most of the Shein clothes are so filled with chemicals, used in a wrong way, that they are highly poisonous. So if you don't care about the environment or other people, please take care of yourself and don't wear those poisonous clothes.

[@pinkclouds2946]

Last summer I work almost every day and got well paid. I was feeling restless and sad that we didn’t travel. I used a lot of my money on SHEIN because I watched many TikTok videos of people doing hauls. When the clothing arrived, I felt the short term happiness, tried the clothing and realised that some were too big. Later it felt like I couldn’t wear them because of the material and it didn’t look nice. I only wear like 3 pieces and i bought like 10, which I don’t wear. Now that I’m in my last year of high school, and thinking about studying across my country, those money could’ve been used for something important. I wish I never bought anything from SHEIN.

[@corrie6744]

I got my tubes tied and I've been bed ridden since Monday, needed this. xoxoxo

[@luv.kar1n]

i think it's pretty ironic that you're pointing out all overconsumption while also being sponsored by something that allows you to consume even more??

[@charlottecalovich4240]

She’s getting paid bruh. They’re allowing her to continue educating ppl about it

[@luv.kar1n]

@@charlottecalovich4240 this is a video about overconsumption, couldnt she have chosen another sponsor? or advertise this in another video? i think it's pretty ironic shes making this ad bc: 1. she shows USELESS things she got from this corporation (very obviously not good quality 5:35, you can very clearly see it) --> also: projector comes from TEMU, towel from etsy, and the others are from amazon, all which are notoriously known for their horrible work conditions and their disastrous environmental impact. 2. Karma is literally in collaboration w every fast fashion brand out there (aliexpress, nike, levis, zara, mango) 3. This corporation is BASED ON overconsumption. You cannot tell me that after seeing this ad, you do not want to buy more. It's something called the "rebound effect". 3.5. The application is presented the exact same way as how temu, aliexpress, etc do: the "original" price is crossed out, and a new, more alluring price is written down, which allows further overconsumption. 4. It encourages online shopping, and you can just do a simple google search as to why online shopping is detrimental to local businesses. So. Yes it allows her to "continue educating ppl about it", but dont you think it is a funny "do what i say, not what i do"? don't you think that, in an educational video, she should show the example as to what not to do?? and she blames others for promoting useless things, while shes also doing it.

[@catherinemcateer3038]

Thank you SO SO much for making this video and using your platform for good like this. I always love your videos but loved this one in particular. It’s so important for us to reduce our fashion consumption!

[@ACMH98]

my tip - get a closet app!!! it is hard work when you start but when you've actually put everything in and you SEE what you actually use...! cleansing out my wardrobe bit by bit. another one is also, if you live in an apartment building with families, check with them first if they want anything!! done it in every building I've lived in. the kids look through the bag, if they like anything, they take it, if they don't like anything, no harm done! :) sometimes you will go home with an empty bag!

[@niacxrys12]

As someone not into the micro trends I’ve found it so hard to shop since 2020 shops like h&m and zara ram their rails with cheap and bad quality versions of the trends to get more sales but there’s nothing else available

[@JellyPieCharms]

I didn't buy any of 'lockdown' trends during 2020 because I tried to save money. But now I'm finding peices in thrift stores and buying them now 2nd hand because I don't care if I'm late to the trend 😂

[@Steph163.]

I love buying shein on vinted 😅

[@SilverRay433]

There is a lack of supply in quality items at thrift shops. There is so much low quality fast fashion available but nothing that will actually last and be usable by low income individuals

[@maggiewurster7441]

I loveee this video! I think that talking about over consumption especially with the rise of shein is so important. Another con of fast fashion is that the areas where the actual manufacture happens uses the resources from those areas, so already struggling areas also have to deal with contaminated water/air/soil and a lack of resources in general. Thank you so much for this!

[@fayealbertson265]

I used to shop with Shein when I had no money and all my other clothes were falling apart. I hated that I had to at the time and I don't any more. Since then I've become better off financially but I've made a point of wearing and repairing every garment I bought from them to make sure I don't need to replace them too quickly. Clothes that are beyond repair become cleaning cloths.

[@DJShivanki]

Actually the factory in Bangladesh back in 2013 made me realize that mindlessly shopping for new clothes was not really helpful for to me or the world, and fast fashion wasn't even a thing back then. I was so horrified by that accident. Also, I really hate it when I find a nice garment and it breaks down after n amount of washes and wears. Like you said, it's a process, but now I can sew my own clothes, they last so long and they fit. Furthermore I really like Vinted and thrifting too. Thank you for spreading awareness.

[@maxbrown7471]

Girl did we just advertise throwable plastic karma goods in the same video criticising fast fashion for its dump-filling potential??? Cmon!!!!

[@bhvshmah]

IM SAYINGGG

[@-Lotta-]

I was thinking the same like she’s criticizing over consumption but markets a service which helps you consume stuff more easily

[@jordanatheresa]

i understand your critique but i do think there is a difference between constantly switching out your wardrobe every three months with fast fashion vs a karma giveaway with three winners, i knew what was in the giveaway before i even received it and i know i’m going to get a lot of use out of the stuff and i don’t want to promote something full of crap!! i don’t promote stuff i don’t use (and i use karma coupons and wishlist whenever i shop), i just wanted to share a tool which helps me save some money and does genuinely help me weed out clothing i don’t really want, but i do understand that with the topic of the video it may have come across quite disconnected xx

[@lanam6459]

It’s still a promotion for Karma. A buy now pay later app. That contributes to overconsumption and predatory marketing (particularly to women). I love your content, I love this video, but I was caught so off guard by the karma promo

[@vanivanilli]

@@lanam6459 I think you mean Klarna, not Karma. Karma just scans the internet for promo codes / discounts. Klarna is the „buy now, pay later“ app.

[@laurenwright9050]

I absolutely agree with the points you made about yearning for the fashion of the y2k period because of nostalgia. If I might add, as an elder Gen Z, my immediate love and fondness for the styles that were popularized during lockdown (NOT the overconsumption/fast fashion) comes from spending a large part of my childhood playing the MyScene dress up game which involved Bling and Y2K era outfits (as this was the heyday for that) and were therefore my first style icons. I'm sure this has been said already but wanted to add this lighter note.

[@galitzinee]

Seeing all the girls and boys in tiktok find their aesthetics and look so comfortable in their clothes made me so jealous of them, as I couldn't really see putting myself in some boxes just to always fit a certain style, also I was struggling with apathy and when my peers were going shopping with their moms, I would rot in my room while my mom bought everything for me which I didn't see myself wearing but I had no other choice. Oh, and also because I'm a trans male and seeing girls/women be so comfortable in their bodies wearing feminine/tomboy clothing with confidence made me realize that it will never be the same way for me.

[@catherinebyrom6307]

You're better off - that shit is a solid waste of time (I'm ancient, so I can understand how it can feel different when you're younger - but dodging that stuff is a sure sign you know your own mind better than they do)

[@MsCristina38]

k. As you get older you will learn to accept yourself more. You are a good soul ❤.

[@desolateleng9943]

Don't let appearances deceive you: I don't think I've ever met a teenage girl who was comfortable in her body (including myself at the time, lol). The teenage years are an unsettling time.