brat summer: explained

[@cristobalpreller2808]

"Becoming an outlier in an already marginalized community for not being mainstream enough is probably the gayest thing anyone's ever done to them" holy shit I had to stop the video.

[@tinabean713]

same I backed it up and listened to that line a 2nd time

[@Garrett1240]

BARS

[@ellyama]

read to FILTH

[@peskyseagull]

You’re weak, I just turned it off because it’s shit

[@craigrobertson6139]

Genius

[@ilmlya]

"to be brat is to be marketed to" goes hard

[@clvrswine]

"Goes hard" is exactly what has been marketed to YOU. So, you are victim of the same marketing that you think you are being clever about. "Goes hard" is what they want you to say. You failed.

[@IllusionistBeatsOfficial]

​@clvrswine who's "they"?

[@zoid3515]

@@clvrswine "you think you are being clever". You should have listened to yourself before replying

[@closcer3950]

@@IllusionistBeatsOfficialisrael

[@MiguelEMG]

@@clvrswineyou say this but then you refer to the all powerful they. There is something to be said here. 😂

[@randomguyontheinternet7940]

"Antiauthoritan package deal with no revolutionary movements included" Jesus fuck you didn't have to burn the stove that hard. I love you.

[@xShikari]

Literally the entire problem with these hedonistic movements. Nothing is going to change if you stay passive. ugh.

[@randomguyontheinternet7940]

@@xShikariIt's a brat summer after all

[@jonathan2847]

Brat is striving to conform to an idea of a rebel and uknowningly becoming a conformist.

[@OutsideDontClear]

this

[@hausdorffspace]

I thought Brat Summer was all about enjoying a nice bratwurst on a sunny day?

[@sehrgrossesglied5000]

hallo kommen sie vorbei

[@RegebroRepairs]

Is it neon green?

[@porter-831]

As a German, "Brat" is not an acceptable shorthand for Bratwurst. It is just a prefix signalling that the sausage (Wurst) is grilled (gebraten) or meant to be grilled, but entirely meaningless in that form on its own. If anything you'd just call it a Wurst, though then it could be only gleaned from context what kind of sausage it is. The raw filling of a sausage is called "Brät" though (no relation to the Brat-prefix that comes from the verb "braten"), so the inside of a Bratwurst is made up of Wurstbrät. Whether it is yet gebraten or not.

[@leog1676]

Yes, if you are straight...

[@beplanking]

​@@porter-831 See this is cool to know and all, but you're never gonna touch the collective linguistic momentum of Minnesota and Wisconsin lol

[@strangecobra9454]

"brat is the manic phase of summertime sadness" hahah

[@LukeLavablade]

Every single one of these bits ended with a fierce energy where I expected the video to end, yet still your commentary continued and coalesced into a truly beautiful collage of empathetic condemnations.

[@Getsadandstuff]

I appreciate how esoteric this is

[@meditationsfortheanxiousmind]

I made the music for this and shifted the pitch and tempo down for ultimate brat purposes 📢

You made this? So Brat of you!

[@artistlovepeace]

You are a brilliant and hilarious producer, filmmaker and sharer of thoughts.

[@Jeff-tu5ol]

Please release the song, I was looking for it in the description until I saw this comment!! :)

[@SuperWubDub]

@@Jeff-tu5ol same lol

[@Voting-does-nothing]

When gay people think that being gay is still edgy despite being fully promoted by every media company and fully supported by every single western government and multinational company on earth .......................... 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@23Dakini]

As a 60 year old woman I had to do some research to understand this video. I wish I didn’t. I fell into a wormhole of apple dances, 🍏 songs about what underwear someone is wearing, Julia Fox and girls drinking a lot of wine and speaking in vocal fry. I’m too old for this shit… 😆

[@ThoughtfulDuck-r8h]

Don't worry, I'm 13 and I'm just as confused as you are.

[@ds-cx5yo]

“To be brat is to be marketed to” excellent 💚

[@kueller917]

I can't exactly define brat summer but I'm 30 and unsure where my career is going so that seems close enough.

[@drewcagno]

I'm 43 and so damn confused by all of this

[@tinabean713]

When I learned about brat I thought that was my whole 20s and this past year of perimenopause lol

[@Abi-kk4nl]

Imagine me being 31 and my friend who is like 60 brings up Charlie and brat summer to you 😂

[@thelastchimp]

relatable

[@LibertyDino]

I am 32 and just trying to kill time because it is a hot summer day in Austria

[@Supermunch2000]

This is the best "explains" channel on KZbin.

[@martintakeheart9903]

Frankie is brat 🍏

[@theroundestfrog7913]

Ok but Frankie literally reflecting light bc of his paleness gave him that tru celestial pink aura

[@tangerinesky06]

This is comforting content. So much better than TikTok.

[@straperlo996]

Ur so real for bringing commodification

[@kamurotetsu4860]

You're so Julia for this

[@kof867]

Thank you Frankie for once again pointing out the absurd performative nature of things i enjoy

[@mattiron26]

I'm still not really sure what this is about but it's hilarious. Thank you.

[@commentsforeveryone]

0:46 tremendous aura coming off of Frankie in this clip. Namaste.

[@RedSntDK]

I love these videos, trying to capture moments in time like this will be greatly appreciated in the future.

[@MxLee192]

Just love how the T H E O R Y gets dropped somehow in the middle of it all.

[@nietzschebietzsche]

Yeah, like I know it's said in jest but when he starts talking about the commodification of identity, I'm actually like yeah man, true dat

[@tiramisuvodka8353]

that's why i love his videos 😭😭

[@meditationsfortheanxiousmind]

🍏

[@Nairolf0007]

[@CelluloidRooms]

🍏

[@stichling105]

🍏

[@Kriby-is-a-man]

🍏

[@Reda55A]

🍏

[@williamhornabrook8081]

I live in the Southern Hemisphere where it is Winter now. I don't like how the Northerners rub in our faces that it is warm up there right now.

[@PresidentHotdog]

It might be warm in the UK right now but it's still rainy season. It rains almost every day no matter what month it is, so Brits really don't rub their weather in anyone's faces. Our weather is a worldwide joke perpetuated by bears in duffle coats.

[@mrbrightside3440]

@@PresidentHotdog it's ireland

[@LibertyDino]

I wish we could trade. It is 30 degrees in Austria and I am just trying not to move

[@nietzschebietzsche]

If you can't beat them, join them? Or vacation north 🙂

[@PresidentHotdog]

@@mrbrightside3440 ok the red busses, underground station and the Pizza Pilgrims at canary wharf threw me off. It's definitely the canary wharf Pizza Pilgrims in Ireland.

[@gnunard]

The vibrator that shake the perspective of life toward the individualism within the brat movement towards the epiphany that those are not within are the same who are without, so use ability to change as long as it's not too much/too many.. #commonpeople

[@grief8060]

sing along with the common people! sing along and they might just let you through!

[@Bandanko]

thank you Frankie! I am 48 and i had no idea what a brat was until your video! thank you all the way from england ;)

[@basilschooler5740]

just “brat” no indefinite article

[@butterstotherescue]

voice of our generation

[@ZBot47]

I’m a 50 year old heterosexual Latino man…. I understand calculus but I didn’t understand anything in this video. This makes me sad.😢

[@jonathand1996]

um yes queen skinny legend versace boots the house down slay queen hunty mama and oop daddy work charli xcx snatch my wig

[@mickdaly2778]

Its simple, we live in a performative society where feminine men and masculine fem's is a normalised vitue-signaling state. An awful state indeed 😢😂

[@au.ru.]

He’s just explaining in a deep matter a social media trend started by a song called Brat by singer Charlie XCX. Basically saying that for now it kinda wishes to be a sort of movement/vibe but it’s just a vapid thing as most social media anything and will be forgotten soon enough.

[@jonathand1996]

@@au.ru. wrong

[@nvk-fq8ff]

SLOVAKIA MENTIONED🙌

[@zefft.f4010]

Who is Slovakia?

[@margaretdraper4327]

I went out with Brett Summer in the 1980’s. He hasn’t changed.

[@PeterPan-ps2mw]

Brat focuses on finding identity instead of self expression Thank you for explaining my slight feeling of disgust!

"What is BRATislava?" Emmm sorry?

[@DrPepperone]

More like Slo-wack-ia!

[@mishynaofficial]

that's what kamala said

[@jamesbyrne9312]

Did she? When wow

[@miloslavtokar1080]

Slovakia mentioned entire population of 5.5 people mobilised

[@westleyanson]

Brat Summer 2024 is actually the 40th Anniversary of the year 1984. The Summer of 84 the Brattiest Brat Summer of All-Time.

[@artistlovepeace]

Thanks!

[@meditationsfortheanxiousmind]

Thanks for that!!

[@Kiptastic]

Frankie, you might be the funniest young man alive.

[@samurai9559]

"Brat Lives Matter." 🤣 Frankie... Only an Irish man gets away with this one.

[@stanleybacon1002]

frankie the gay script consultants don't go unnoticed much love

[@meditationsfortheanxiousmind]

The only gay script consultants used in this video were inside my mind ✨📢🍎

[@illeagle666]

I love the juxtaposition of your witty tone with the depth of what is actually beign said; reminds me of Adorno and Horkeimer's Kulturindustrie, albeit much funnier.

[@Fearless_Beggar]

Witty parlance... deadpan tone...

[@illeagle666]

@@Fearless_Beggar Yeah you're right

[@hollyvayne]

Sooooo true! Giving frankfurter schule 💅

[@kaganozbas557]

I LOVE what you're doing. Please keep going. (that's what brats said)

[@funglegunk]

Is gramsci brat?

[@rosine749]

How dare you you little brat

[@ingeteloo3065]

gramsci is brat

[@TimSlee1]

2:21 You can tell he struck a cord here, they look called-out.

[@machinicassemblage]

i feel like i’m reading baudrillard

[@Talentedtadpole]

This chap is better.

[@F_Yale]

Frankie is my favourite dysgenic nepo baby.

[@sosimple3585]

I love your delivery Napolean O'Doynomoite.

[@nismofreak33]

this video is BRILLIANT

[@nviouzcs]

We stand with you Frankie excellent content

[@nonsequitor]

Personally I love Sausages 🤷‍♂️

[@user-ne9sd4ow1o]

This brat is the wurst

[@CircaBEFORE]

I like how you had to go to NYC to find the actual sun for your observations 😂

[@DrPepperone]

"DON'T SPEAK" ffftlrlbllrllphhh

[@Garrett1240]

Great No Doubt song

[@theelodgeovkeku]

Careful with those peaks, you could lose an eye!

[@flangelus]

I still dont know what it is

[@Murgatroyd1.0-yy2fz]

Did he just invent a new trend? Never heard of "brat summer" before....

[@erikjanthes]

This intro is like watching Yucko the Clown without the makeup.

[@GornubiusFlux]

I can't keep up with these terms and trends, and I'm not even old yet

[@bramvanduijn8086]

I have bad news for you, this is how you know you're old.

[@YeTism]

@@bramvanduijn8086I’m 24 . Am I old?

[@yaboykirby7789]

@@YeTism A 21 year old Woman in the club a few days ago called me old for needing a break after half an hour dancing. I'm 23

[@joostfloot5279]

I'm 23 and can't keep up either.

[@FRanger92]

Everyone is so unique now a days. Just like snowflakes.

[@tiramisuvodka8353]

Frankie please do a ted talk with crit theory jokes, that'd be so brat of you 🍏

[@rjcoyle4674]

Frankie needs to go back to Hollywood with the Viper!

[@ampersignia]

Brat summer was its own organic storm fueled somewhat by marketing, but brat the album is just artistic expression

[@grosslyoverrated]

why no examination of the origins of the brat (sexual) identity in submissive/bottom BDSM culture?

[@shmupshmuppewpew5260]

Finger directly on the pulse here

[@vasileseicaru8740]

should have known I wouldn't understand the term brat from this guy. On the plus side, I don't really have to know, because the term will have expired by 2025 anyway

[@crackthefoundation_]

I actually like Charli XCX, but this whole notion that adult women can be "brats" and that's like, a thing, is ridiculous and repulsive Source: dated a self-declared "brat"

[@MichaelKurse]

I love the background music.😑😑😑🤗

[@jakecavendish3470]

Brat summer is basically anyone under 30 who is unemployed

[@bootsncatsndawgs]

Best one yet i think

[@apresmidi153]

The man I needed to explain this moment in culture to me!

[@aoifekckc]

did we lose bro to the brits 😔

[@moorestreetfootscraytrucks2909]

Very informative thank you.

[@whiteman258]

American here. Is ghb worth trying?

[@ryshellso526]

😂😂😂 bitch it's in every city. Go look.

[@finngoes579]

Underated channel, been watching your content for a while and its really original. Keep it up!

[@clvrswine]

No, it's well rated. You don't know what underrated means. *it's

[@finngoes579]

@@clvrswine okay smartass i just meant it should get more attention

[@jamesbyrne9312]

I am amazed at the ignorance of the masses

[@dbent1830]

This couldn’t have come at a better time for me

[@clvrswine]

No one cares. *.

[@devilsoffspring5519]

"Brat Summer" sounds like the name of a new Green Day song

[@RapidBlindfolds]

Charli XCX is a Poundland bandit meme

[@palaceofwisdom9448]

Brat is the wurst.

[@jamesbyrne9312]

Life has been about buying products since the 1920s. Not news

[@ivansit0TV]

I sent this video to a friend to explain her what's brat summer, she is more confused now. Girl, so confusing

[@danksheev66]

Crap, they must have forgot their material conditioner from the store.

[@Aemirys]

This is everything!

[@mbarr]

Yep. 30 years old, 10kgs heavier than i was in my profile picture and have no idea about what's going on in this video. Somebody buy me a tombstone already.

[@charlotteliu9889]

the most brat thing frankie did is he found a punk in canary wharf

[@robskittalz1844]

So it has nothing to do with the BDSM term brat/brat tamer?

[@megacluckcluck2302]

No it does

[@gamerman7276]

​@@megacluckcluck2302 🤢

[@xXvalerianteaXx]

BRAT SUMMERRRRRR!!1! this killed me omg

[@smilefenn4813]

he is so brat

[@usefirefox]

💚🟩🟢🪀🩲🧑‍🎤

[@anemoi6803]

"A Crime punishable by Twink Death" OH GOD MY SIDES

[@hindenpeter2.04]

It’s Charli XCX’s world and we’re just living in it- NME I don't know a single song tbqh

[@_.o0O0o._]

Some of y'all are taking this way too seriously (not referring to Frankie). I liked brat and also liked this video because I can laugh at myself and understand that there's an air of satire to his content. However, most people don't think that brat is some ground-breaking counter culture movement it's really just fun music for people to have fun to that sometimes prods at misogyny. No one is shoving it down your throat you're just looking for someone to validate you for disliking something popular that you don't relate to.

[@JKyle-nf4lv]

Is this the new fontaines dc song?

[@SGC90-t5y]

Yes.

[@sanfordcurtis8242]

LOL

[@TriadManInit1_]

Nick and Ant 😭

[@henochdesouza4874]

Hey as Frenchman i find it funny that we consider being punk an English thing

[@MarinaAndTheDevil]

Who's Brad?

[@ionasmith1998]

What a beautiful video

[@KapteinFruit]

The only funny thing about it all is that they yell the loudest, but nobody ever listens to them. Normal people just skew away from their insanity.

[@KapteinFruit]

@I.I.I....IoI....I.I.I I totally agree. It's funny, but not really.

[@jonathand1996]

mad you're not having a brat summer 🙄

[@GoodAlligator42]

Amazing video Frankie, you're so Julia

[@asdrubalanibal6853]

“brat lives matter”

[@visitingstatue171]

what's bratislava? 💀💀

[@eliskavaskova3692]

not me being from Bratislava

[@jamesbyrne9312]

He spits truth

[@Goblin_Wizard]

SLAYED THIS ONE QUEEN 👅💚

[@syrup-man6704]

The girl at 4:11 gets it.

[@tt23abc]

some goodness in this one fosho.