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We are proud to announce the launch of our new flagship BRAVIA 98BZ53L series! 4K picture quality is complemented by Cognitive Processor XR and our impressive Deep Black Non-Glare Coating for absolute picture quality. Available in our largest screen size option, users can immerse themselves in an unparalleled viewing experience reaching peak brightness levels and captivating contrast.
Elevate your viewing experience with the next generation of BRAVIA displays: preview.pro.sony/en_GB/produc...