✏️ How To Design A Modern Logo | Start To Finish

Creating a modern logo design can be hard. So in this video I'm giving you a sneaky look into a new logo design course!
Here's the finished logo! imgur.com/a/wAn4p
Let me know if you have any questions.
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Logo Modernism : amzn.to/2s1sU9m
Great Graphic Design Resources! creativemarket.com?u=Willberto
Instagram: / willpat
Thanks for watching! Hope you enjoyed this video!
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Hire me: www.willpaterson.design
If you would like me to design you a logo, poster or anything for your KZbin Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: www.willpaterson.design

[@willpatersondesign]

Here's the finished logo! imgur.com/a/wAn4p

[@Edgard422]

Nothing that suggest "electricity" in the logo?

[@Cereal_Killer]

Will Paterson what type pencil do you use?

[@ranseyjoiner4759]

+Daniel He has a video on that

[@Cereal_Killer]

Ransey J can you give me the link pls?

[@oOcitizenOo]

Will Paterson Hey, Will. Do you ever plan to make not AI tutorials but in Photoshop, i mean, it doesnt't have the functionality of AI nevertheless it would be nice to see how you handle it)

[@silveravnt]

For me "gettin the idea" IS the hardest part. Fleshing it out is easy.

[@silveravnt]

I try to always have one.

[@disappointedbutnotsurprise3311]

silveravnt I have the same problem, and whenever I draw in my sketch book I always draw random things ..💔

[@otacon1024]

3:43

[@rorisxng]

I’m the opposite. I can vaguely see the idea in my mind but translating that to something “tangible” is a different story.

[@silveravnt]

@@rorisxng I think that makes you a "designer" and me just an "artists".

[@enrieestevez]

Thank you Ed... Ed Sheeran.

[@leewoodauthor]

No. This is his brother Will.

[@tachytachytach]

hahahahaha

[@RobertLoyale]

Thought I was the only one who saw that lol

[@juancpgo]

He's somewhere in between Ed Sheeran and James Corden.

[@sweetandsour8080]

He more looks like James Arthur to me LOL

[@ekkowidarto7039]

The hardest part is not designing logo, but why you design it, strategy behind it & the idea strategic behind the visual.

[@estherayewoh1077]

@Idea Headed like!!!!!

[@abroucha100]

YEP !! because you have to explain all that to your client .

[@hedcas]

Whats your hair design process?

[@nilsmeta641]

hahahahahha

[@OneDogKnight]

i was just coming to say how great his hair was too. :-)

[@JaphtaSesotlo]

Lmao. Trolling level 1000

[@wiloayllon]

hahahahahahaha!!!

[@sarahmorelli1727]

lmao! 😄

[@andrewwew]

Remember guys you need to use a really tiny notepad, the tinier the better.

[@motherspiders3913]

Why? I thought the opposite

[@nordfresse]

But only if you are working in your studio, when you are out in the field you want to bring as big a pad as you can carry.

[@Hydrotoxic]

@@86Corvus Uhh.. What's wrong with using Illustrator?

[@dramamine755]

@@Hydrotoxic its only a good program if you pirate it

[@ryzetto7697]

@@86Corvus illustrator is the best for logos

[@jaym3808]

Thank you for this video! I'm attempting to make a logo for my start up business and the first version I created wasn't what I wanted it to be. After watching this, I have a much better understanding of the logo creating process and am very excited to take another try at it! Great video! Especially for 4 years ago!

[@RoyceJakob]

Blowin' up man! Was watching your stuff when you'd get just a few hundred views haha. Cream rises brotha. Continued success!

[@willpatersondesign]

Not too sure why some people are being salty about this video. I mean, you do know that the logo design process is similar with all designers right? Anyhow, hope you all enjoy video!

[@willpatersondesign]

weeniebutt23 There are a lot of people that don't understand the video. The video is all about executing ideas for a logo for those who want to know a process. This is obviously not my full logo design process! Thanks for the support dude, it's nice to see :)

[@jameslittlewood5030]

Rhys gets it.

[@jameslittlewood5030]

Although it is pointless arguing with an idiot, they'll never admit to their wrong doing.

[@jameslittlewood5030]

I can't stand the guy, it's hard to watch. He's siding with a guy who's commented 'they probs just are noobs' I think that says it all.

[@jameslittlewood5030]

Oh no of course not, what an unreasonable assumption that would be. Sighhh

[@PiginaCage]

"I love BIG FAT logo design" love you Will ♥

[@willpatersondesign]

Farshid Persia haha love you too!

[@nilsmeta641]

nice vid (: i love how many ppl comment on ur hair lol

[@willpatersondesign]

Thanks for watching! Comment your questions below.

[@mukhlismdt]

nc!~

[@bilal2k1]

Will Paterson Nice video enjoyed the process from paper to digitising the logo. also when is your next logo critique video

[@karankumar-vo6ht]

Will Paterson awsome video.. waiting for this since long.. My ques. is you do your freelancing work on upwork or fiverr or or any other platform? if yes then how did u started getting your 1st client? please tell me as i am not getting my first work as a freelancer

[@rohithooli4571]

Will Paterson . Hey, I am huge fan of your work. I am a computer application student from India, I was always into design but never really had the chance to pursue it. I never could afford the Adobe softwares nor the technical requirements to run them.But recently I was introduced to inkscape, an open source alternative to illustrater . Can you do a video on what you feel about inkscape and how far you think I can go with it?

[@diyadaamin9052]

I like it 😘😍

[@ForeverDansky]

Thanks for the recommendation dude, just used the link to order a copy of the book from Amazon!

[@shaherbanu8639]

Same

[@onuohaudeagha1255]

Nice to see Dansky here.

[@MeanseAcademy]

Nice process you have i love that you don't rely on pinterest or other standard places where people normally go for inspiration 😊

[@secdan55]

I enjoyed the fact that such simplicity can be so effective - thanks Will.

[@willpatersondesign]

Thanks! :D

[@FrancisRamosII]

Hey Will, I've been tasked to rebrand an organization, and your videos help out incredibly! Just wanted to say thanks!

[@lilyofluck371]

Well good luck. May I ask which one.

[@Tracks777]

Good video, stay strong, keep going and you will make it far :]

[@krateproductions4872]

And thankyou to provide royalty free music for small creators to use!

[@LOCUS_LUCAS.]

These are exactly the thoughts that go through my head when designing cars / logos.

[@ManjiriBhave]

Thanks for sharing, perfect explanation about logo designing process.

[@stephenokonkwo5595]

I love your videos as much as I love your designs. You've helped me a lot.. YOU'RE AMAZING

[@blackbird163]

Great tutorial of the process thank you so much Will!

[@gauravkodande1545]

Thank you Will, that's a really nice video, one of the best logo design tutorials.

[@ThePaintedShovel]

Great advice for the beginner. I appreciate your time and personal energy!

[@oriondesigns2355]

I bought this book thanks to your advice. It's an amazing book and I suggest every designer own this.

[@dorismagri1523]

Very good video. You have great ideas for logo design, this is great for young students that want to learn. Peterson keep yourself active and creating your design of logos

[@Jennifer-pb4bi]

Will Paterson - some video suggestions if you haven't already made them - rather than a critique, how about discussing sort of key points on what you look for that makes a logo good vs bad? Also, how about a video discussing the challenges of clients that challenge you? (as in don't have a trained eye but want to dissect your work). Just things I think would be interesting to hear your perspective on.

[@motherspiders3913]

+1

[@bobjeffmcmac7457]

now i know how to rebrand the great CCCP's hammer and sickle... good

[@architrave3841]

Thanks for the video. After watching this I bought the book off ebay, it's great

[@micahhansen]

Hey Will, these type of vids are awesome and super helpful. I'd love to see more!

[@willpatersondesign]

Thanks!

[@blazsovdat8677]

they re not helpful... cuz as far as i was listetening i didnt hear anything tath would be useful or even true

[@just4creative]

Thank you for you Precious time, and bring secrets of start to finish, i learn alot from this video right place....

[@sarahswan8498]

Thank you so much for this video!!!

[@franciscobarillas8500]

Thank you for showing us your process. I got me started in the right path. cheers.

[@armenberejiklian4230]

Useful toturial!

[@ARPCreation]

Definitely love the design process!!

[@lukkash]

Ok, now I know that “Logo Modernism” Taschen’s book is to buy :) Generally you could create a video on BOOKS on that subject which you recommend for future designers.

[@markgraphicsja9496]

Funny thing is I see "C BAR" in the background and that is a shortening for my local high school in Jamaica. You got a double thumbs up for that.

[@PlanetaVenusPodcast]

I am loving your videos! You explain what you do so well and easy to learn. Thank you so much :D

[@raniadesign57]

love it ...so simple and straightforward

[@realtuners707]

Excellent job man, thank you!

[@adrame7077]

This was brilliant, thank you.

[@HeyFoxers]

Thank you so much! You helped me a lot

[@Mikey22LR]

Great to see you sketch an idea out first. Respect to that.

[@suzannes4619]

Really like your video because of the step by step process helps so much thank you!

[@spockomemes2610]

Thanks for your video man they are very inspirational and are easy to understand I know other youtbers in graphic design explain even the simplest thing very in a very complicated way.👍😂

[@dagimbekele9263]

you don't know how much my new starting company logo got improved after seeing this video.........tnx very much

[@cosmicroar1277]

Well done how-to video, this helped me a lot.

[@XxImChrisxX98]

Hello! I was wondering how do you do when it comes to making a "Brand Guidelines" for a logo, what lineaments you follow, basically how you do it. I hope this is not too much trouble. Thank you for making all this excellent videos! :D

[@surayaperiah3444]

Thank you. I enjoyed your video. It helped me a lot :)

[@heyitsmickeyandy9319]

Great video, Will! Keep it up!

[@jjordanshub]

THANKS FOR YOU'RE KNOWLEDGE DUDE.. SO USEFULL FOR ME.. ALWAYS MAKE AWESOME CONTENT BRUH 🤙

[@mohibussamadchy3785]

Dear teacher, your lecture is really awesome thanks to you .

[@IN_TECH]

Amazing!! He made art 👏👏👏

[@majormediaproductions]

This was fun to watch 👍🏻

[@ranseyjoiner4759]

Truly, at the moment I am currently flipping through Logo Modernism while listening to this video and then you pulled it out in the video and I was like, "WHAT THE" xD

[@willpatersondesign]

No way! It's HUGE right?!

[@ranseyjoiner4759]

Yeah, I know. Its awesome to have in my office :D

[@kjamison5951]

My first thought was a UK three-pin plug, at a jaunty angle with the live and neutral pins representing the upper and lower bars of the 'E' and the earth pin representing the centre bar of the 'E'. The body of the plug represents the back of the 'E'... The jaunty angle allows the middle bar to be a bit shorter than the other two bars. Also, everyone knows what a plug looks like and associates it immediately with electricity. A second plug rotated through 90 deg could represent an 'M' for the metering part. Great video, it's always important to emphasise the importance of drawing (no pun intended) from the words and associated terms and phrases of the company.

[@davidoseikells4020]

Thanks a lot for helping me have much ideas in creating logos, thank you. I am a beginner.

[@paulinebrowaeys5173]

Nice video Will. Thanks also for the ref of the book =) I was wondering how do you make the grid and the magnetism appear ?

[@chloec8215]

thank you so much for recommending the book !!!

[@josephheitman652]

Really cool to see someone else's process!

[@RenatSavi]

Thank you for sharing your process

[@kilyenbalazs6398]

I really love these kind of "abstract" or geometric logo's. Even making them is so much fun, but its actually not easy to make them to be usefull. I mean, they still have to somehow point to the topic, or company, or feeling it wants to express and i have to tell you a LOT of people and costumers dont see what they should in them, (and lets skip the part where you say "make it better you are just bad", that can be a part of it yes) . And thats just 1 thing, the other is : They dont believe in them, or how much skill it requires to make a good one. So they are going to be reluctant to buy it...especially from a beginner designer....any tips on this? Should i just keep making non abstract ones for years, just because it sells better?

[@AlniyatSC]

Thanks for making this video. Very helpful :D

[@sffoto1969]

Good ideas Will. I sometimes point my branding students to your videos. Especially when they remark that “it’s hard” to do original work.

[@NylaNora]

Hello Sir you are the best logo designer. I'm learning logo design, you help me lots.

[@jeffreybarruga257]

Thank you for making this vid!

[@tsanglhun8358]

i love how uncreative you are but you did it🥺❤️❤️ tqqq broooo

[@dylanbrotherton4755]

I am a complete amateur icon designer (I’m a BI analyst and reporting content manager). I’ve been using PowerPoint (*hangs his head in shame*) since 2010 to create icons for SharePoint and Confluence sites to access reporting assets. I really enjoyed watching your creative process! I subscribed to your channel so I’ll be back to check out more of your videos. Thanks for sharing!

[@picklepirate]

Very great vid, super helpful!

[@paulokokichip.ishiwata2276]

Hi I hope you had a good day today and I hope you had an amazing time and I hope you guys are well

[@l.lawrence4923]

Hope you do another logo challenge soon! Great video.

[@alexandrehcardoso4065]

mant thanks, mate! greatings from Brazil

[@Domcsy91]

Hi Will! I love your videos! They are super helpful and inspiring to begenner designers like me. Thanks for your dedication!

[@ariaalgebra6171]

Incredibly helpful and inspirirng. Thanks :))

[@josephsmith6710]

I liked the blue one the best as it shown what the company was as well as the initial.

[@jahidfactbd]

*this kind of logo i have my channel*

[@shreyamurthy8177]

Damn! So helpful , thanks a lot man!👏👏👍

[@bm.321]

Just landed my first 2 clients yeww, ones a re-brand and the other is a new business. Watching this really helped as i have been after something like this for a while

[@willpatersondesign]

BM. Yay!

[@bm.321]

Will Paterson first one was a success, working on the second now

[@yeshandesilva4871]

Hey how's your logo design progress now ?

[@808stream]

Thank you for this video! Short, detailed and straight to the point! Im from the US and wanted to know if there's a way to get your book! Please let me know!

[@kimpaoloalvaro5520]

Nicely done bro! Great content. Can I ask what do you call the notebook you are using? (The one with the small dots). Thanks man! keep it up!

[@oOcitizenOo]

Crap, this Logo book is amazing! For a newbie in web design it is extremely useful

[@DannySavz]

What is the book?

[@fahadmogalli7458]

Thank you Will. I am a bit new to this so wish me luck.

[@edenmairay60]

I'm leaning this in TAFE course that I'm doing and having more information before I go back would be good

[@WarrenMarshallBiz]

This was great, Will, thanks! Really got me thinking about shapes ...

[@lelokokumi]

this has been really helpful, thank you!

[@nzuri159]

This is great! Thank you!!

[@calvancandy8384]

There's an interesting design video inside your WIX video today

[@willpatersondesign]

Thanks for all the lovely comments! It means the world to me

[@krateproductions4872]

Best of Luck!

[@shock_dzn8915]

O

[@priscillabellafronte40]

Congratulations! Great video. I'm Brazilian graphic designer.

[@eseratanoai7803]

Thanks for the great tips.

[@nightowl8936]

Will Paterson, you're a very gifted logo designer. I've done things similarly to how you have and designed logos and won a contest or two as well. Ignore the dumbasses who come here to talk shit, and know that your efforts to make the world more beautiful are appreciated.

[@willpatersondesign]

Thank you dude, this comment has made my day and put a smile on my face :D

[@Sick-o]

I know I’m commenting on a three year old video but I just wanna say this is brilliant! Reminds me a lot of Draplins method. I’ve been trying vainly to design a half decent logo for days now but after watching this I finally started making progress. Thanks so much, you earned yourself a sub today

[@vidhichampaneri674]

Hey will this video is so useful thank you so much! Tell me what am did you study, like in specific.

[@sophiyalajasph]

You're so awesome! Thanks for the tips.

[@ARPCreation]

Awesome Tutorial 👍

[@1mRAAAH_Gaming]

0:43 hahaha “you can use any no-fat…” 😂

[@kespert7108]

please make more such detailed start to finish logo process videos PLEASEEEEEEE

[@asrahimdesign]

Great video,so helpful

[@mamumin]

Great idea! Thanks a lot

[@Victoria-qq1bi]

thank you, to design logos is it necessary to have adobe Illustrator or can you create just as good logos using Photoshop?

[@themomenthom]

been on and off with following the channel, but was wondering if you have a video on building a portfolio based on branding even when you have no clients. many thanks I'm really enjoying these vids

[@collinv1877]

Logo Modernism = essential! Also check out the book, Identify by Chermayeff and Geismar! Great tips... thanks again!