✏️ How To Design A Modern Logo | Start To Finish

[@willpatersondesign]

Here's the finished logo! imgur.com/a/wAn4p

[@Edgard422]

Nothing that suggest "electricity" in the logo?

[@Cereal_Killer]

Will Paterson what type pencil do you use?

[@ranseyjoiner4759]

+Daniel He has a video on that

[@Cereal_Killer]

Ransey J can you give me the link pls?

[@oOcitizenOo]

Will Paterson Hey, Will. Do you ever plan to make not AI tutorials but in Photoshop, i mean, it doesnt't have the functionality of AI nevertheless it would be nice to see how you handle it)

[@silveravnt]

For me "gettin the idea" IS the hardest part. Fleshing it out is easy.

[@silveravnt]

I try to always have one.

[@disappointedbutnotsurprise3311]

silveravnt I have the same problem, and whenever I draw in my sketch book I always draw random things ..💔

[@otacon1024]

3:43

[@rorisxng]

I’m the opposite. I can vaguely see the idea in my mind but translating that to something “tangible” is a different story.

[@silveravnt]

@@rorisxng I think that makes you a "designer" and me just an "artists".

[@hedcas]

Whats your hair design process?

[@nilsmeta641]

hahahahahha

[@OneDogKnight]

i was just coming to say how great his hair was too. :-)

[@JaphtaSesotlo]

Lmao. Trolling level 1000

[@leyesdelaconsciencia]

hahahahahahaha!!!

[@sarahmorelli1727]

lmao! 😄

[@ekkowidarto7039]

The hardest part is not designing logo, but why you design it, strategy behind it & the idea strategic behind the visual.

[@estherayewoh1077]

@Idea Headed like!!!!!

[@abroucha100]

YEP !! because you have to explain all that to your client .

[@willpatersondesign]

Not too sure why some people are being salty about this video. I mean, you do know that the logo design process is similar with all designers right? Anyhow, hope you all enjoy video!

[@willpatersondesign]

weeniebutt23 There are a lot of people that don't understand the video. The video is all about executing ideas for a logo for those who want to know a process. This is obviously not my full logo design process! Thanks for the support dude, it's nice to see :)

[@jameslittlewood5030]

Rhys gets it.

[@jameslittlewood5030]

Although it is pointless arguing with an idiot, they'll never admit to their wrong doing.

[@jameslittlewood5030]

I can't stand the guy, it's hard to watch. He's siding with a guy who's commented 'they probs just are noobs' I think that says it all.

[@jameslittlewood5030]

Oh no of course not, what an unreasonable assumption that would be. Sighhh

[@dagimbekele9263]

you don't know how much my new starting company logo got improved after seeing this video.........tnx very much

[@manishabairwa9340]

I like the final design because it shows E as well as small M bacause of that tilted square

[@ForeverDansky]

Thanks for the recommendation dude, just used the link to order a copy of the book from Amazon!

[@shaherbanu8639]

Same

[@onuohaudeagha1255]

Nice to see Dansky here.

[@enrieestevez]

Thank you Ed... Ed Sheeran.

[@leewoodauthor]

No. This is his brother Will.

[@tachytachytach]

hahahahaha

[@RobertLoyale]

Thought I was the only one who saw that lol

[@juancpgo]

He's somewhere in between Ed Sheeran and James Corden.

[@sweetandsour8080]

He more looks like James Arthur to me LOL

[@secdan55]

I enjoyed the fact that such simplicity can be so effective - thanks Will.

[@willpatersondesign]

Thanks! :D

[@jaym3808]

Thank you for this video! I'm attempting to make a logo for my start up business and the first version I created wasn't what I wanted it to be. After watching this, I have a much better understanding of the logo creating process and am very excited to take another try at it! Great video! Especially for 4 years ago!

[@Jennifer-pb4bi]

Will Paterson - some video suggestions if you haven't already made them - rather than a critique, how about discussing sort of key points on what you look for that makes a logo good vs bad? Also, how about a video discussing the challenges of clients that challenge you? (as in don't have a trained eye but want to dissect your work). Just things I think would be interesting to hear your perspective on.

[@motherspiders3913]

+1

[@andrewwew]

Remember guys you need to use a really tiny notepad, the tinier the better.

[@motherspiders3913]

Why? I thought the opposite

[@nordfresse]

But only if you are working in your studio, when you are out in the field you want to bring as big a pad as you can carry.

[@Hydrotoxic]

@@86Corvus Uhh.. What's wrong with using Illustrator?

[@dramamine755]

@@Hydrotoxic its only a good program if you pirate it

[@ryzetto7697]

@@86Corvus illustrator is the best for logos

[@Mikey22LR]

Great to see you sketch an idea out first. Respect to that.

[@FrancisRamosII]

Hey Will, I've been tasked to rebrand an organization, and your videos help out incredibly! Just wanted to say thanks!

[@lilyofluck371]

Well good luck. May I ask which one.

[@MeanseAcademy]

Nice process you have i love that you don't rely on pinterest or other standard places where people normally go for inspiration 😊

[@davidoseikells4020]

Thanks a lot for helping me have much ideas in creating logos, thank you. I am a beginner.

[@RoyceJakob]

Blowin' up man! Was watching your stuff when you'd get just a few hundred views haha. Cream rises brotha. Continued success!

[@micahhansen]

Hey Will, these type of vids are awesome and super helpful. I'd love to see more!

[@willpatersondesign]

Thanks!

[@blazsovdat8677]

they re not helpful... cuz as far as i was listetening i didnt hear anything tath would be useful or even true

[@PiginaCage]

"I love BIG FAT logo design" love you Will ♥

[@willpatersondesign]

Farshid Persia haha love you too!

[@bm.321]

Just landed my first 2 clients yeww, ones a re-brand and the other is a new business. Watching this really helped as i have been after something like this for a while

[@willpatersondesign]

BM. Yay!

[@bm.321]

Will Paterson first one was a success, working on the second now

[@yeshandesilva4871]

Hey how's your logo design progress now ?

[@Tracks777]

Good video, stay strong, keep going and you will make it far :]

[@krateproductions4872]

And thankyou to provide royalty free music for small creators to use!

[@fahadmogalli7458]

Thank you Will. I am a bit new to this so wish me luck.

[@bobjeffmcmac7457]

now i know how to rebrand the great CCCP's hammer and sickle... good

[@josephsmith6710]

I liked the blue one the best as it shown what the company was as well as the initial.

[@jahidfactbd]

*this kind of logo i have my channel*

[@josephheitman652]

Really cool to see someone else's process!

[@markgraphicsja9496]

Funny thing is I see "C BAR" in the background and that is a shortening for my local high school in Jamaica. You got a double thumbs up for that.

[@JordanNayanika]

THANKS FOR YOU'RE KNOWLEDGE DUDE.. SO USEFULL FOR ME.. ALWAYS MAKE AWESOME CONTENT BRUH 🤙

[@ranseyjoiner4759]

Truly, at the moment I am currently flipping through Logo Modernism while listening to this video and then you pulled it out in the video and I was like, "WHAT THE" xD

[@willpatersondesign]

No way! It's HUGE right?!

[@ranseyjoiner4759]

Yeah, I know. Its awesome to have in my office :D

[@ARPCreation]

Definitely love the design process!!

[@franciscobarillas8500]

Thank you for showing us your process. I got me started in the right path. cheers.

[@kilyenbalazs6398]

I really love these kind of "abstract" or geometric logo's. Even making them is so much fun, but its actually not easy to make them to be usefull. I mean, they still have to somehow point to the topic, or company, or feeling it wants to express and i have to tell you a LOT of people and costumers dont see what they should in them, (and lets skip the part where you say "make it better you are just bad", that can be a part of it yes) . And thats just 1 thing, the other is : They dont believe in them, or how much skill it requires to make a good one. So they are going to be reluctant to buy it...especially from a beginner designer....any tips on this? Should i just keep making non abstract ones for years, just because it sells better?

[@jacksugden8190]

I’ve done a few fake and a few real dot.coms in Wix, I now have Illustrator 19 from 1997 installed rarer late, I like the visual effects in Illustrator, Wix had limitations, and might be easier to use, but with limitations, with Illustrator - a whole new cup of tea.

[@kjamison5951]

My first thought was a UK three-pin plug, at a jaunty angle with the live and neutral pins representing the upper and lower bars of the 'E' and the earth pin representing the centre bar of the 'E'. The body of the plug represents the back of the 'E'... The jaunty angle allows the middle bar to be a bit shorter than the other two bars. Also, everyone knows what a plug looks like and associates it immediately with electricity. A second plug rotated through 90 deg could represent an 'M' for the metering part. Great video, it's always important to emphasise the importance of drawing (no pun intended) from the words and associated terms and phrases of the company.

[@willpatersondesign]

Thanks for all the lovely comments! It means the world to me

[@krateproductions4872]

Best of Luck!

[@shock_dzn8915]

O

[@nightowl8936]

Will Paterson, you're a very gifted logo designer. I've done things similarly to how you have and designed logos and won a contest or two as well. Ignore the dumbasses who come here to talk shit, and know that your efforts to make the world more beautiful are appreciated.

[@willpatersondesign]

Thank you dude, this comment has made my day and put a smile on my face :D

[@oriondesigns2355]

I bought this book thanks to your advice. It's an amazing book and I suggest every designer own this.

[@nilsmeta641]

nice vid (: i love how many ppl comment on ur hair lol

[@suzannes4619]

Really like your video because of the step by step process helps so much thank you!

[@sffoto1969]

Good ideas Will. I sometimes point my branding students to your videos. Especially when they remark that “it’s hard” to do original work.

[@dylanbrotherton4755]

I am a complete amateur icon designer (I’m a BI analyst and reporting content manager). I’ve been using PowerPoint (*hangs his head in shame*) since 2010 to create icons for SharePoint and Confluence sites to access reporting assets. I really enjoyed watching your creative process! I subscribed to your channel so I’ll be back to check out more of your videos. Thanks for sharing!

[@stephenokonkwo5595]

I love your videos as much as I love your designs. You've helped me a lot.. YOU'RE AMAZING

[@ThePaintedShovel]

Great advice for the beginner. I appreciate your time and personal energy!

[@heyitsmickeyandy9319]

Great video, Will! Keep it up!

[@priscillabellafronte40]

Congratulations! Great video. I'm Brazilian graphic designer.

[@dorismagri1523]

Very good video. You have great ideas for logo design, this is great for young students that want to learn. Peterson keep yourself active and creating your design of logos

[@NylaNora]

Hello Sir you are the best logo designer. I'm learning logo design, you help me lots.

[@LOCUS_LUCAS]

These are exactly the thoughts that go through my head when designing cars / logos.

[@mr.k905]

So your process is to scribble the letter E because the company starts with E. And THEN after scanning your favorite E you decide what it could represent? ...Well... How about thinking before drawing? In my opinion the first and most important thing with a logo is a good idea that represents the company's business/ the main topic they are dealing with etc. This should take a good chunk of the time invested into a logo designing process. Everything else comes thereafter ...otherwise it's nothing more than a pretty E.

[@damnphotoshop]

the designer takes the brief into consideration throughout the whole process, if you haven't realized he literally sketches logos that pertain to the brief, starting with the letter 'E' is one of many ways you can start so I don't understand why you can't accept this process... furthermore if you don't agree with the process that isn't an issue, designing is about iterative processes and as long as everyone has a thorough process that benefits their workflow and outcome, it shouldn't matter. the way I see it, he's explaining his own process which in fact relates to mine a lot, I've interpreted some parts of the video for myself and I'm now taking these skills and applying them to my practice because that's what the purpose of a tutorial is.

[@tiffanypersad4603]

Even so the whole idea and point he was trying to make is to be rough. So yes you think of things that represent the company and their values/vision then write them down. Based on this you will have a better idea when sketching ideas on paper.

[@Piratearicat23]

Did we ask for YOUR process? No. No we did not.

[@LuisRdzG10]

Come on, is just an example of a fake company.

[@Visualico123]

DOn't bother... this guy just bites other peoples designs all the time.

[@adrame7077]

This was brilliant, thank you.

[@tsanglhun8358]

i love how uncreative you are but you did it🥺❤️❤️ tqqq broooo

[@Pham33n]

Wow, the logo is awesome. Tho Edgard Perez-Palma is right by not seeing any indication of an electricity co.

[@nuriovezov3022]

Man i like you, give me positive energy thank you

[@willpatersondesign]

I appreciate that

[@RenatSavi]

Thank you for sharing your process

[@gauravkodande1545]

Thank you Will, that's a really nice video, one of the best logo design tutorials.

[@bobbyf3616]

Nice logo and how can I get that book from ?

[@paulokokichip.ishiwata2276]

Hi I hope you had a good day today and I hope you had an amazing time and I hope you guys are well

[@harshtyagi6155]

Loved the video..... Please make a video of logo design of alphabet M.....It would really helpful. You are one the talented guy sitting there 👍👍👍

[@soledadverdu7552]

THANK YOU WILL for everything!! what is the name of the little notebook you show us? the one with the moon?? MERCI from Paris

[@lostindaffodils]

Your desk is so clean and organised. How do you do that?

[@nutsy1]

Zorayda Dee Dadis you turn on "snap to girds" of your desk and move the stuff around..

[@armenberejiklian4230]

Useful toturial!

[@l.lawrence4923]

Hope you do another logo challenge soon! Great video.

[@PlanetaVenusPodcast]

I am loving your videos! You explain what you do so well and easy to learn. Thank you so much :D

[@princemjprasanth8954]

Thanks for the helpful tutorial bro..

[@sophiyalajasph]

You're so awesome! Thanks for the tips.

[@daimyojay]

4:00 NS logo, Dutch people will understand it, For the non dutch people who don't understand, NS is our train company like most of the trains in the Netherlands goes under the name NS, this Logo you see on 4:00 big in the middle is that same logo they used. is kinda funny to recognize :D

[@raniadesign57]

love it ...so simple and straightforward

[@jihadeliassa]

Man ! how people can dislike your tutorials ?

[@dinakaram-eldin5456]

Jihad Eliassa am wondering also

[@willpatersondesign]

Just looking at this now 😂. How wrong you are sir. It's very difficult to make record a 48+ hour process and make it into a 15 minute video. It's evidently not people like me who ruin the community, it's people like you with your attitude.

[@sarahswan8498]

Thank you so much for this video!!!

[@themomenthom]

been on and off with following the channel, but was wondering if you have a video on building a portfolio based on branding even when you have no clients. many thanks I'm really enjoying these vids

[@edenmairay60]

I'm leaning this in TAFE course that I'm doing and having more information before I go back would be good

[@lelokokumi]

this has been really helpful, thank you!

[@pavelivanov1762]

The idea I got pretty fast was a lower case "e" end at the end have the plug. Like the e is made out of wire with the plug at the end

[@majormediaproductions]

This was fun to watch 👍🏻

[@Sick-o]

I know I’m commenting on a three year old video but I just wanna say this is brilliant! Reminds me a lot of Draplins method. I’ve been trying vainly to design a half decent logo for days now but after watching this I finally started making progress. Thanks so much, you earned yourself a sub today

[@markjovenmina5366]

Thank you ser!!! 😁😁

[@arundhati.shinde]

Big fan sir from India 🇮🇳

[@301Mitoga]

Hey Will, in your opinion whats the difference in value to employers/customers between designers with a Bachelors, Assosciates, Certificate, and Self-Taught? Do they care? What are advantages and disadvantages of each category? Thanks.

[@lukkash]

Ok, now I know that “Logo Modernism” Taschen’s book is to buy :) Generally you could create a video on BOOKS on that subject which you recommend for future designers.

[@XxImChrisxX98]

Hello! I was wondering how do you do when it comes to making a "Brand Guidelines" for a logo, what lineaments you follow, basically how you do it. I hope this is not too much trouble. Thank you for making all this excellent videos! :D

[@architrave3841]

Thanks for the video. After watching this I bought the book off ebay, it's great

[@TwistedTragedy3]

Maaannn you really gotta link the music you play in your videos.. It's all so good! I have to know what that outro is!

[@Grabster]

Have you found the music? what is it called?

[@C4Fernandez]

Why not take the three line E you made and use those lines as pins on a plug socket? The middle line that's shorter reminds me of the three-pin plug in UK standards.

[@blackbird163]

Great tutorial of the process thank you so much Will!

[@NeccoWecco]

the second design is the rebel icon from star wars :D

[@surayaperiah3444]

Thank you. I enjoyed your video. It helped me a lot :)

[@bcgunner9324]

The finished product is pretty good.

[@mohibussamadchy3785]

Dear teacher, your lecture is really awesome thanks to you .

[@ElGalloUltimo]

Are you using motion blur on your screen cast? I noticed it on your mouse movements around 7:00. It actually makes the screen cast footage look much more aesthetically pleasing than a raw capture.

[@techno-analagies5249]

If you want a logo design made check me out at konker

[@just4creative]

Thank you for you Precious time, and bring secrets of start to finish, i learn alot from this video right place....

[@cosmicroar1277]

Well done how-to video, this helped me a lot.

[@atwinem]

Absolute genius

[@noisetechnician2711]

Pro tip for logo designers: you must use field notes. All the great logo designers do.

[@TheOsfania]

Are you the Field Notes sales rep? LOL

[@daedaluxe]

Or literally just any cheap book with dots in.

[@AliBellinchouse]

I use science not pads. Lots of grids and larger area to bang those ideas down. Field notes are too small and limiting for my liking. When I grow and Im a proper designer I will of course use field notes. (This comment is sponsored by Field Notes. The REAL designers first choice)

[@ebookmake]

That book is awesome.

[@willpatersondesign]

Thanks for watching! Comment your questions below.

[@mukhlismdt]

nc!~

[@bilal2k1]

Will Paterson Nice video enjoyed the process from paper to digitising the logo. also when is your next logo critique video

[@karankumar-vo6ht]

Will Paterson awsome video.. waiting for this since long.. My ques. is you do your freelancing work on upwork or fiverr or or any other platform? if yes then how did u started getting your 1st client? please tell me as i am not getting my first work as a freelancer

[@rohithooli4571]

Will Paterson . Hey, I am huge fan of your work. I am a computer application student from India, I was always into design but never really had the chance to pursue it. I never could afford the Adobe softwares nor the technical requirements to run them.But recently I was introduced to inkscape, an open source alternative to illustrater . Can you do a video on what you feel about inkscape and how far you think I can go with it?

[@diyadaamin9052]

I like it 😘😍

[@taffythegreat1986]

I like to join 2 or 3 letters into 1 to shorten the word. So you use the right side of the letter, so it’s the start of the left side of the next letter. You know what I mean. Hmm

[@polashquadhi2330]

Liked that book, does it have a 2020 version?

[@minhazeqbal9129]

design is awesome and you are superb

[@picklepirate]

Very great vid, super helpful!

[@ARPCreation]

Awesome Tutorial 👍