5 MIND BLOWING Logo Design Tips ✍

[@willpatersondesign]

Take part in the latest logo design challenge! kzbin.info/www/bejne/hWLOY6CoqK6sfKc

[@imalihaider]

ok sir

[@HoodGrownGenius]

cool

[@boggianluzecriacao]

Olá, Will Paterson Boa tarde tem vídeo novo no nosso canal. Não perca!

[@edemabbrey7688]

Really helpful

[@maxmagnus777]

is there money in logo design? How to start ?

[@butronchloe1634]

Quick Summary: Tip 1: Flip and reflect logo designs - easier to spot mistakes and makes logo identifiable when reflected Tip 2: Exaggerate negative space - Logo may be smaller than what you see on your screen so compensate the negative space Tip 3: Always use Geometric shapes - Easier and more accurate than using the pen tool Tip 4: Force yourself to create multiple renditions/ideas of your logo Tip 5: Change your location - helps you create more diverse ideas and helps clear your brain... You may ne surprised what you might think of in a new environment

[@vivianeb90]

Thanks, this should be the top comment. Would save us all some time. Sometimes I wonder why I even use youtube? Cause I could look it up quicker.

[@joaquimley]

Thanks man!

[@EugenioAmbrogio]

God bless you

[@SugarTouch]

@@vivianeb90 Thank you !!!

[@sluna2235]

thanks for saving my time😀

[@EricaEchos]

My best tip for logo design is when you've just spend a marathon session designing, editing, tweaking and finalizing a design, and you're finally happy with it, STOP, turn off the monitor, and go do something else for the rest of the night. Then, when you wake up first thing in the morning, turn on your monitor and look to see if you're still happy with what you thought was a finished design. My bet is, you won't like what you see.

[@jalisamarshall4706]

"...Stop being so protective over your ideas" - A personal attack 😂 Thanks Will!

[@antizionist38]

In short: • Check your logodesign as a mirror image • Make the negative spaces a little bit larger than positive spaces • Use geometric shapes • Make 50 sketches in an hour • Work in different environments

[@ReddoX30]

Really great idea about changing location! I NEVER get any ideas when I'm in my room, but the second I go outside, BOOM! One thousand ideas. Now I take a small sketchbook and a pencil everywhere I go and when I get an idea, I sketch it on the spot!

[@AmIsraelChai85]

That whole negative space is so true. Its balance. Leonard Bernstein said of music "the music happens in the silence. Without the silence, the sound will be lost. It becomes mud. Silence is more powerful than the story and shapes of sound. Silence is the boundary for that sound. The constraint"

[@RubyRobbins88]

5 minutes into the video and you've taught me more about logo design than I learned in college. I got a crappy hand when our art director died my freshmen year and they pulled in adjunct profs who didn't know what they were doing to teach everyone. I consider myself mostly self taught at this point.

[@synkCO2]

"Half of my job is showing what doesn't work and why" - This has justified so many hours of my university course

[@skabbymuff111]

I found your 1st point fascinating. as a graffiti artist for over 20yrs, one thing we learnt very early on with a graff sketch, was that if it looked good in reverse (looking at the paper backwards through a light), then you knew the letter formations were solid, and you had hit gold on the outline. we didnt quite understand fully at the time why this was, but it was true. a decent shape should look good from most perspectives. i think your point was more about recognising the actual logo, but i thought id share this also. a decent shape or form, looks good also when reversed, even if it doesn't make sense. its a great tip, even if it seems a little weird. All your other points were great also, thanks, loving your videos mate.

[@tsubakoyumi194]

skabbymuff111 this what we were taight in art school too. You take your drawing and go look at it in a miroor. Whatever doesn't look harmonious should be corrected

[@TheRealSimeon]

Video: Change location. 2020: uuum... About that...

[@ChristinaVanderbroke]

I was thinking the same..

[@skylar5156]

same

[@ayf449]

"alright.. guess I'll start at my office, move to my bed, the coffee table next, kitchen counter.. a bit in the bathroom too perhaps?"

[@rowshonara1162]

In my country we are roaming everywhere

[@valeria_flores]

I always hear the exact same 5 "logo tips" everywhere (be simple, it should be timeless, 1-4 colors, yada yada yada) but this is the first time in a while that I actually listen to new and genuinely helpful tips. Great video! Really appreciate the tips!

[@pilotraptor64]

You making that birds beak out of circles blew my mind

[@SMOENOVA]

Tip number one: just be expensive. So you have More Time, for ideas, Family, and Quality life. Sounds stupid, but it is true.

[@michaelmeacham4517]

This comment caught my attention. I’d like to hear more about this.

[@Androideaf]

what you mean? What kind of "never do it for free" is this? I'm serious, no trolling. I'd like to hear more bout this too

[@Zylode]

Hes just saying the higher u charge the less people would hire you so you have more time

[@tolaa3653]

@@Zylode If you charge higher prices you attract different customers. Higher prices are one of many indicators of better quality. So if a big company looks for a person to design their logo that will be printed on many products such as letters, flyers and business cards, integrated in web and icons and so on they want it to be done fast by a trustworthy person. Because thats whats gonna be representing the firm for years to come. Higher pricing works well as long as your work is of good quality and you communicate well. Marketing, networking, good communication with clients. the whole package. If you succeed with it you can take on fewer projects and spend more time on them or have more time on your hands or both.

[@Zylode]

@@tolaa3653 erm thanks for going thru the effort to type all of this but i kinda know that

[@AmbitionMusic]

I've actually been looking to change my logo for a while now.

[@loplop019]

good

[@baidyanathpal9314]

Ambition do you need designer?

[@gabyap1010]

Hi

[@looney9891]

@@baidyanathpal9314 im sure hes not gonna get one off a youtube replu

[@Dwaynesk]

@@baidyanathpal9314 I do need one you still there? 👀👀👀

[@rupertrankin489]

I absolutely love gibberish. Can't get enough of it. Have watched this x times and still don't pretend to see why you "neeeed to exaggerate negative space to understand positive space" but luckily this funny little chap has the answers that will save his career and stop him ever having to do boring nursing etc

[@willpatersondesign]

lol it's not difficult to understand :')

[@alteregoAtlas]

Started drawing the initial logo idea out 20-100 times and just trying different angles and corners and such (Tip 4) and it makes a huge difference in the final product. Or even generates ideas you could use elsewhere~

[@samz123123]

The way the circle fits the guide perfectly blows my mind. I never knew that was possible and I have been struggling to do that.

[@SimonWrigley]

This is just great, do like the leather Logo. Capitals and lowercase, running writing, straight letters, curvy, the many different types all have their place, stiff, smooth relaxed, serious.. Love that you just look at it as not letters and go for the impression . Negative spaces do contract as if looking down a pipe, one feels theres more length?(and in painting often need a slightly darker colour behind, if I remember right) Nice guitars, thanks

[@SM-lt8yr]

SINCERE THANKS mate, love everything about ur room, from racing seat, to leather jacket, to eyeframes, voice. Keep it up bro!

[@christinatestana]

These are such wonderful tips Will :) I totally understand about changing environments sometimes because you need to see new things and explore random areas. This can stimulate inspiration which then can help you clear your mind and make the ideas flow easier. I know when your stuck in one place, I find I am getting stuck often and just going in circles. I will have to give that a try :)

[@swagnext7304]

1 flip it 2 BS 3 use geometric shapes 4 draw 50 variation 5 change location

[@Moti030283]

50 or 15?

[@sefrautiq]

@@Moti030283 fifty

[@granjmy]

Will Paterson, thank you for going into detail about WHY you use these techniques. I'm one of those people who needs to know why. It helps me to understand the lesson, principle, etc.

[@viviennemabelrose5827]

Just graduated and still suck at logos, your video has been a big help!!

[@WindigoJoe]

Ok i know this was an older vid, but thank you, thank you, i really was struggling with the pen tool, and i gave up and went on to some other projects for school...now i am back to it and full of confidence.

[@willpatersondesign]

You're very welcome!

[@KikuSoo]

omg I am a very begginer ilustrator and designer and I a currently breaking my brain doing a band logo for a friend of mine and this is reeeeaaally helping me even if it isnt something THAT proffesional srly thank you very much! I think I found a new fav channel

[@elizarosecoaching5380]

I am a huge advocate of tip #5. I think I'm not going to be as productive when I go to a cafe to work because I don't have all the equipment but I am amazed at how much I get done. Just being in a different environment really does change your output

[@melonethtassartir9686]

You got yourself a subscriber man. I'm all about supporting people who are really worth of being supported! Cheers!

[@ozongat581]

Hi Will......tunnel vision: I can imagine that, for your desk and your face are turned to the wall and you are not sitting in your power position at all. This is a MUST for your personal success direction if you consider the Feng Shui 'rules' of success. So good that you switch places now and then

[@MediocreAtBesd]

by listening to the content and examining the background I feel like you're living the dream

[@nottheone1357]

I'm making logo's for a brewery, I have gotten most of my ideas from working at the brewery

[@simon.revill]

I can certainly relate to the last tip… ideas cone where and when you least expect it!

[@denkozlov4220]

Doing my first logo first time in my life, thanks a lot for the valuable tips there, Will.

[@wasidasova1894]

Oh, Will. Being graphic designer myself, I know most of all the tips and tricks. But your voice sounds so nice that I have to watch more of your videos :))

[@amandalehman9813]

Some of the things you mentioned in here are personal to your design style and may not work with another designer. I think the biggest thing that every designer should be doing is drawing out some rough sketches before taking it digital. I have, however, used both the pen tool and the geometric shapes to create logos; geometric shapes, can be quite time consuming, but effective if done correctly. Outside of design, I do portrait drawings, and I have always flipped the drawings upside down (not mirrored) to refine my drawings, so I definitely feel like this will be helpful in various design creations. All and all, my mind wasn't blown. Everyone has their own design stile, and what works for your might not work for others.

[@brendeljoey]

gaining some rough logo design knowledge for a company I'm looking to start with a friend as we build it to get some cash flow. have watched several of your videos and they have been super helpful and informative! thanks for sharing your knowledge!

[@quantinabeck-jones7151]

I never would have thought of using the geometric shapes to assist in outcome of my logo designs. I Learned something new... Thank you

[@its_kiwibean_gacha1072]

The last tip got me. It explains why I draw better around school compared to my room. 😅

[@Baldoxxx4000]

All these other designers just yaps about how to be a good designers without showing it like this cool dude! :)

[@vipe293]

Damn, I just found out about your channel and this particular video. Exactly all of your tips were the ones I've been doing for years...I'm a traditional as well as digital artist though I never took any art-related or graphic designing class, but these tips came just naturally over the years of doing this...cheers mate

[@animorte9790]

I'm the same. I just discovered these videos and realized that, without any training in the field, I've been doing this for years. I definitely need the fine tuning and professional detail in his tips though! xD

[@SB1Films]

I don’t know about you guys but I was raised to stay far away from negative space. As a child if got me into trouble but as an adult- positive vibes only

[@sarahbergman7338]

Wow thank you!! Total beginner here, and a video like this is super helpful! A bit out of the box and not finding tips like this elsewhere. Thank you!!

[@Xiox321]

I've been designing for almost 15 years, and by far the hardest logo/branding I've ever worked on was for my friends gaming channel. He didn't want anything dark or serious looking, wanted lots of different bright colours, but the channel name is something that sounds pretty dark and serious, so the entire brand doesn't make sense, but at least he likes it.

[@Meggsie]

Thank you! I'm studying architecture and my class is participating in a contest and we've been asked to brand the commercial building we're designing- logo and everything. The thing is, we've never been taught how to brand anything, sooooo youtube save my soul haha

[@erroldtumaque3430]

the quality difference between your videos before and now wow

[@Hariharan-sh6bo]

The concept of 50 designs within an hour does really help. How do I know, well I usually draw like 11 concepts before I start digitizing the best out of them. Even 11 helped me a lot. This 50 in an hour sounds great! Will follow.

[@angelosagapiou6902]

Although it sounds strange. In some way changing locations of working or coming up with ideas helps a lot. Nice video 😄

[@cherylbrown6746]

Cool beans! I loved all the tips... I am not a logo designer by trade but I loved the create 50 within an hour concept. Cant wait to do this... I am sure it will help me stay focused.

[@ronthehybrid]

Tip 5 is GOLD

[@LogoBooks]

Great and straight forward tips. The tip of using circles on top of an existing picture is simply great. I'm aware of it for quite some time now, but the day I saw the simplicity of it by using the shapes, I felt like I saw the light :-D

[@abesilva]

I really don't know why this was in my recommendations but I am glad it was. Great video and thanks for the tips! I don't do logos... or even know how to draw... BUT I do enjoy a good video. Keep it up man!

[@verbalventure]

That's awesome!

[@TyranVz]

Great tips from an old video, Thanks, man! Negative space & new location to sketch is a great idea

[@willpatersondesign]

Glad you enjoyed it!

[@2626firefly]

I'm starting a new business venture and found this very helpful. I know a lot of people understood these but I liked the detailed explanation. Thanks!

[@natashasoulchild9232]

I liked the commitment of the 50 design in 1 hour... I find I procrastinate the longer I sit in the design process, meaning the application side then takes longer

[@tonyyflores]

The best tip for a logo that no one says it online is to think about the values of the identity and not going for kitsch like everyone

[@jeanpierre3061]

I haven't done logo design since University back in 2016/2017 and I'm in the process of trying to rebrand myself for my freelance career as a Photographer and Videographer. However, I've got a massive mental block. I want something vintage yet modern. Simple & Clean. Something that will both look good as a brand but also look good as a Watermark for my work. I don't want any of that cliche photography logos (anything camera related is a no no). It's hard, since I've gone through 3 re-brands since 2017. I just don't like anything I make. My name just sucks as it struggles to look good together even as first letters. J P D V. But this video really helped me so I am really grateful for your professional insight.

[@bayuvector]

thank you for the tips, i usually draw my logo desin only work in my computer desk, maybe i'll try another place like coffee shop, that's good idea, thank you for the inspiration

[@dungster33]

I found coffee shops and bars to distracting, park benches that's the creative zone. You even get help from local drunks.

[@flyingsquirrel3271]

This might sound strange, but your videos are actually helping me as a musician and sounddesigner. Thanks for sharing your experience!

[@jotatecnologias]

Shiiii* Such good things here! The part of thinking in ideas and scratchs on another environments I can't stop and I feel really good, like someone with a brilliant criativity, so inspiring!

[@generalmisery]

I was stuck in developing an logo of a fictional product, this helped me a lot. Especially the geometric shapes. I wanted to do a ghost, but the drawn version wasn´t great and I was looking for something nicer, the shapes made it.

[@ilhamdefteri]

I came here to come up with a logo for my leather business, and I see Mascon Leather come up!! They make great products !

[@vithedesigner]

That geometric tip was game changing. I'm about to watch the Abstract Logo Tutorial. Thanks Will.

[@radiantDF]

Great tip on the last point. It's really saturating and tiring to be working in one place all the time! As a work-at-home designer, I find it dull, uninspiring and tedious being trapped working in one corner of my house. It does lead to a lot of procrastination. :P

[@ashleyjeziorski3662]

Same here!

[@Jojo-lt5ve]

Same

[@stuntacore]

I enjoy going to coffee shops, but I find that I am so accustomed to designing on my 27" monitor that using my 13.3" Macbook feels very tedious. Normally I go to the coffee shops and just sketch ideas or read books.

[@awateaxx8326]

True. I find working outdoors really gets my creativity flowing :p

[@yingcurtis]

I love the idea of different environments. I always was curious why this made a big difference when I did design work!

[@valedro]

Wanted to share something about my own process. If I generate 50 ideas in an hour, they tend to be quite similar, and contain several variations of the same idea. But if I sleep on it and generate the 50 ideas over a longer period of time, each time I have more fresh ideas.

[@NikkiBdraws]

Clicked for the logo tips. Stayed for the accent.

[@MW-dl4zt]

Really helped to narrow down how I will start/make my companies logo. Thx a lot!!

[@rwin3606]

THIS HELPED ME OUT MORE THAN THE 267 VIDEOS I'VE WATCHED

[@JayJay-ki4mi]

Still rocking that bottle of Joop. Good choice.

[@BenFrankarts]

Subbed! You hit every point right on the mark. I do all those things including working remotely or in other places. It really saves me time and helps me avoid the stagnation station known as my office LOL! What I'd like to add though is the usefulness of an iPad Pro. But you can use any other mobile device that has apps installed that allow you to doodle directly to screen. There are a surprising number of great apps available for brainstorming design ideas while on the move. My personal favorites are Procreate, Forge, and Sketchbook. When I want to clean up sketches and take the first steps in vector, I like Graphic. There are others, including task-specific apps from Adobe's Cloud subscription, but those I mention above are some of the easiest to master and the UI just kinda gets out of the way so you can focus on the creative process and not the app itself.

[@AwesomeHeartTaylor]

Misread the title of this video as 5 MIND BLOWING Lego Design Tips. Watched anyway!

[@joshkulatea7557]

the problem with college is that our lectures don't really define the purpose of why u should do it, just a how. multiple briefs in a week of advance. Good art design will take time.

[@norbertdemeter6669]

Good tips, but "mind blowing" and "insane" are not words I would use to describe them. They're good tips.

[@CelticFan3491]

Thank you for these tips. I have been designing since 2012 but I always depend on the pen tool but now I will start using geometric shapes more

[@orangeapple681]

Great tip about going to different locations. I've been thinking that to myself for years, I'm glad someone finally said it.

[@IsbergNiklas]

Great tips! My biggest problem with any design is that I tend to think too much. Working in a coffee shop might help with this, I'm gonna try it out! And the one hour rule aswell.

[@elayamartin9230]

I have been getting a lot of demand for my designs after doing work with one powerful client. Im gaining in requests. I am building relationships that are long term. I want to be able to provide more to my clients as I learn and evolve my skills as an artist. I have done I think one of your web classes. Maybe it was yours or someone else's. I am not extremely experienced in digital artwork. In highschool I did pretty well in a competition for graphic design. I have really good potential. I need more experience in vector design. I need to learn the program ins and outs. I am not working on a pc I am on an iPad Pro. However I still have built up demand for what little I can do at the moment. I have devoted clients. As they grow I will grow too. So I really want to deliver for them. Thank you for bringing up these points. I really appreciate your videos.

[@DeziVlogs]

This is so good. A few minutes in to one video of yours and I've already subbed.

[@morpheon_xyz]

That last tip is golden! Very helpful tips, thank you

[@elaineproffitt4640]

These are great tips, thanks!! After a lot of wasted time sketching concepts that had to be vastly simplified later, I started sketching with a fat tip marker(like a regular sharpie) in a 1-2” bounding area. This will help keep the details to a minimum if you have the tendency to create too much detail from the start. 🤚🏻 Also maybe stay away from digital sketching media for a bit in the concept phase, you can zoom in too close and this can skew the visual scale and encourage the addition of too many details.

[@th6674]

1. Break it to fix it - flip it horizontally, invert colour. 2. Exaggerate negative space to contrast the positive, think Switch Logo. 3. Use simple geometric shape to construct complex shape, think Twitter bird. 4. 50 logo renditions within an hour to exhaust possibilities, be non-protective about ideas. 5. Change your work location to inspire ideas and avoid tunnel vision.

[@CheckMyVitals]

This is one of the best design videos I've seen on the internet. Thank you.

[@user-kt4jn6wr5u]

First of all, I love your channel. I've learned so much from you and I'm so thankful. But on a completely unrelated note, where is your leather jacket from? It's so nice

[@willpatersondesign]

Thank you! It's from Asos I believe :)

[@itx.anex_]

🔥🔥🔥"""""ONCE A LEGEND... ALWAYS A LEGEND""""🔥🔥🔥

[@lysianna]

I am trying to find a logo for my brand for month but nothing seems to be right... 😭 I have drawn hundreds and just can't get it right. I hope that by watching your videos I will finally get a breakthrough. Thanks a lot for all your information you are giving to all of us.

[@SugarTouch]

you spent two minutes talking about mirror-flip trick that ANY drawing book for children uses as the main approach to force your shape perception. :)))) Hey ! We're not dump. Short is good in descriptions. Especially in pro-tips we expect from a masters ! Thank you for sharing ! And your works are delightful ! Please continue ! Please don't stop ! :)

[@ashwynwarrier]

Hello Will ! Love the videos you put out. They are really informative and they have helped me so much to grow as a graphic designer. Thanks for discussing the aesthetics in so much depth. It would be great if you could make a video which talks about how to charge for logo design, i.e. the number of concepts that can be given at a price, number of revisions etc. But anyways great stuff ! Subscribed :)

[@sayannandi135]

4 th & 5th tip is really effective.

[@nikokaapa]

One thing I try to do while scetching is to draw the idea in a tiny format (0,5 cm x 0,5 cm) to see if it works. If it works there, I go bigger to see how I react to the bigger version.

[@erikpeters2112]

First tip is new to me !! You, sir, are awesome!

[@kobod]

Do you have a tutorial on using geometric shapes to create a logo? If not, could you make one? It's a really interesting concept!

[@bonniehoke-scedrov4906]

This is my first time enjoying your KZbin channel. Great work! I’m looking forward to more great content from you. Thank you so much for this informative video! I got so much out of it.

[@rezanurm4437]

That geometric shape is an old technique from Hokusai, a famous wave painter from japan. He uses compas and ruler to make a sketch.

[@bekahdorris]

Wow, fifty sketches in an hour?! That's got to be good for you! Great tips, thanks so much. 👍🏼

[@daedaluxe]

How do you advertise yourself? If I wanted to start a branding business how would I go about getting my name out? Local paper ads? Going to the town center and handing out leaflets? That's how I'd start, do you think this is viable?

[@aminsareban334]

I'm lranian your chanel is great. Im so happy

[@shred69]

My mind remained absolutely unblown.

[@nightflight935]

You know I find it really hard to design for myself. I'm having this sort of creative block where I'm kinda stuck in the sketching process. Could you please give me some advice?

[@NurBudiPrasetyo]

you blow my mind, thanks Will