The Fishing Industry Is Misleading Us About This...

🎣 Caught More Fish Using THIS Color? Discover the Surprising Truth! 🐟 Ever wondered why some colors seem to reel in more bass than others? In this eye-opening video, join me as we debunk common myths about lure colors in fishing. Whether you're casting spinnerbaits or crankbaits, the secret to success is not what you might expect. Dive into the science of visibility and attraction underwater, and learn why certain hues make all the difference.
🔗 Want to master the art of choosing the right lure? Register for my online fishing school here: [Link to online course]
👀 Check out more engaging fishing videos on finesse fishing, bass boats, and kayak fishing on my channel. Don't forget to subscribe for the latest tips and tricks in the great outdoors!
🛒 Shop exclusive gear and tackle recommended in this video to boost your fishing game: [Link to merchandise]
📚 Learn more about the nuances of dropshot techniques and how you can apply them to your next fishing adventure!
Remember, it's not just about the color; it's about how you use it. Let's catch more fish, smarter. 🎣 #Fishing #BassFishing #Outdoors #FishingTips #BassBoats #FinesseFishing #Dropshot #KayakFishing
CHAPTERS:
0:00 - Introduction
1:49 - Red Lure Effectiveness
4:52 - Latest Bait Trends
8:41 - Finesse Fishing Techniques
17:47 - Herring Spawning Patterns
20:29 - Viewer Q&A Session
21:03 - Fish Color Preferences

[@BrianLatimerFishing]

I have a fishing school that helps fishermen catch more fish. Every week I do a technique workshop that will give you the information and know how to catch more fish. You can see the full workshop on fishing points with this link 👇🏾 Here’s the link to give it a try sufschool.com

[@RickR69]

Fishing school heh heh. I get it.

[@CritterTheBassGetter]

I have a lot of confidence in 2 toned soft plastics, like the green pumkin pearl blue & watermelon/ pearl belly i feel like most forage bass eat are multi colored, thanks for this video!! I agree with you 💯%

[@BurqueMD]

I looked at the website, but couldn't get an idea of how many hours of content there are? Trying to figure out how much information there is and if I'll need a year to get through it. Thanks!

[@dalton1328]

will you ever team back up with Scott, Matt and Canterbury again and fish tourneys? I miss seeing you on that stage man.

[@williamcornelison4721]

I am so glad I found this video......I'm learning a lot..... I'm 76 years old and never get tired of learning.....

[@TheAverageFisherman99]

Im a finesse fisherman 95% of the time, for one reason: it catches tons of fish year round. Any water, any situation...finesse will get you bit.

[@davidharris4030]

I prefer to finesse fish for multiple reasons. It is a lot more fun fighting a fish on lighter tackle plus it’s not as taxing on your body. There are times though especially in the early spring where power baits are a must. Like redeye Shad’s , chatterbaits and underspin are a must and that isn’t even counting crank baits.

[@edwardcowan7012]

My default color that works in all water colors is BLACK. It’s fairly visible in all water colors and doesn’t give off any negative clues. It’s really easy to repaint any lure that the finish is shot or you don’t like the color black.

[@stevesteve4350]

Correct comment.

[@markwarren3535]

I grew up in Wa st on salmon and steelhead in rivers. Best fishing is when the waters clearing after rain. One time, we were a day too early, water still looked like hot chocolate. For salmon and steelhead, all the baits imitates fish eggs. Single or a clump of roe. So...red and orange only. I was messing around trying to see if I could even see that orange plastic ball. ..... And realized I COULD see EVERY piece of dark brown or black tree bark floating along. Even 6 inches down. So, I spray painted some Okie Drifters dark brown and always had a small piece of real roe on it. That's the best you can do in bad water. Dark bait with scent gel. Not sure about bass in lakes, but in muddy rivers the fish are close to the bank. 5 to 10 feet out. No more.

[@edwardcowan7012]

@@markwarren3535 I’m fairly new to trout fishing but have found that a lot of the same things apply when it comes to color selection.

[@LovingIdaho]

I have never went by what is said . I start with the colors i have had the best luck on .

[@BrianLatimerFishing]

sufschool.com

[@michaeljordan3084]

I used to believe color doesn’t matter all that much. Saltwater pier fishing with hundreds of people has taught me that 75% of the time it’s true, but there are times when the fish will only bite one specific pattern/color. Once I switched to a new color crankbait that no one else had, I proceeded to catch 12 fish in a row, no one else even got a bite. Gave my buddy a brand new one, still in the package, and he caught the next 9, until his got beat up like mine and then we both were catching them, with another 25 guys getting zero bites. That day changed my mind.

[@BrianLatimerFishing]

Color absolutely matters! How and why is the blank section I feel like.

[@ET-sp6qm]

@@BrianLatimerFishingwhat do you mean how and why? Water clarity, is it sunny or cloudy, is there a shad spawn, are they feeding on crawfish or bluegills. It’s simple really

[@fishizo]

@@ET-sp6qm 😂😂 what about the lizards, snakes, worms, frogs, minnows, trout, crappie, dragonflies, grasshoppers, spiders, crickets, ducks, birds, caterpillars, and also themselves? Too bad they don’t eat internet trolls.

[@ET-sp6qm]

@@fishizo or not it alls

[@BrianLatimerFishing]

@@ET-sp6qmwell that’s just it. It just doesn’t matter what the fish are eating. How do we really know 100% of the time? I have several examples during this seminar. During the herring spawn I catch them on a Carolina rigged lizard often times. How does that fit the narrative? It doesn’t! That was the meat of the conversation.

[@G33ZLY]

I run my med light fast, medium fasts spinners drop shot (#2) and light tx rigged (3/0) with watermelon red or green pumpkin finesse or trick worms and when I get into them then I’ll bring out the bait casters and start slinging. Maybe. I’ll usually just stay with that subtle quiet finesse fingertips tingling until WHAM! 4lb Smallie, over slinging everywhere all day. Something about the quiet uberfocus before the strike does it for me….

[@user-wv9ok3ff2f]

Watermelon or green pumpkin colors get bites anywhere

[@2h0o1o1ps]

I really appreciate your contribution to the sport man! Much respect

[@BrianLatimerFishing]

I appreciate that!

[@Austin_Torres]

Very informative I appreciate this very much. I’m fishing out here in California where the water highly pressured. Spinning reel and finesse style is the way to win.

[@134rwa]

That points out a lot of things that we don't think about.

[@jnorth5689]

Around here for walleye. You have to have all the colors. Because one night it can be firetiger the next pink clown. You dont want to be the guy without the color they want in the box watching everyone else catch them lol

[@rickyrodriguez9831]

Throwing red in spring came along because of crawfish…they go from green(green pumpkin) to red, then another time of the year the turn blue that’s when green pumpkin blue is good. Otherwise I fish dirty water so I use solid colors never translucent and it’s about that simple.

[@friskthewaffle7672]

So glad you put this out there! And it's so true because my favorite colors here in florida are so simple. I love a chrome/black back manns -1 wakebait for top water... I throw senko style baits A LOT... Either watermelon red or a color by zoom called "yabba mudbug" are my go to colors. I rarely throw black with blue flake.

[@raygissendanner1476]

Great information thank you

[@derektate6075]

What he says about red and clear water he is absolutely right. I used to fish a really clear water lake finesse fishing. As far as soft Plastics I wore them out on red bugs. Yeah I caught a few on watermelon varieties or whatever else but red bugs in deep water for that matter was hands down my go to bait. Don't really have much clear water in this area but in my experience

[@matthewotis3594]

I've had catfish spinning setups. They catch snook and tarpon on spinning rods.

[@tav5690]

Excellent video and extensive information. I will be following more of your videos...

[@shadow8403]

Great information and fantastic teaching style. Thank you for sharing your knowledge, truly a class act.

[@areddfishing7473]

Profile is first then presentation then color. You get the profile and presentation right you can throw any color you want

[@Instynctofficial]

This ozark bfl I was co angling and everyone was throwing the jig head minnow, I switched it up from wacky rig to a hover rig with a flatworm, almost instantly I was catching fish all day compared to my boater, this was my first time using it too and I was shocked to how little action a bait can have will most certainly catch you fish. This makes sense because if you look at the way baitfish swim they have very tight action and almost like they are hovering in water and not swinging side to side.

[@johnz5055]

This is why i became a fan You just keep it stupid simple instead of you need these 200 different types of 100 dollar lures and 1000 dollar set ups

[@dankjankings7339]

I throw a wacky rig on 8lb shooter on a conquest bfs megabass brailist rod....I been absolutely getting it this year.

[@thecluelessoutdoorsman916]

I’ve caught all my PBs on all white. Tried every color under the sun. Before I found your videos I only threw silver rat-l-traps. Now I got one in every color!

[@buzzedfloyd]

If we really want to open the can of worms, behavioral studies have been able to show that largemouth bass may have trouble differentiating between white and chartreuse as well as black and blue. In one study, bass were trained to seek out a specific color to get food. The bass trained to seek out RED and the bass trained to seek out GREEN were able to find their assigned color with a high amount of repeatability. The bass trained on chartreuse had trouble and often picked white thinking it was chartreuse. The bass trained on blue had trouble, mistaking black for blue. It make sense then, like you say, that red can work all the dang time, as it should be one of the most noticeable colors to a bass's eyes, and drawing attention is more important than anything. But it does make you wonder, what does a black and blue jig look like to a bass? Is it much different than straight black? Does the chartreuse on a chartreuse+white spinnerbait wash out and look the same as an all white spinner?

[@johnz5055]

Look up a video by Steve Rodgers he does a good video on fish colors Since bass don't see the color blue he uses a color blind filter to show all types of lures in and out of water. Was pretty neat to see the difference

[@HeeyManFishing]

Great channel keep it a coming. I am retired and started my own, having a ball doing this.

[@JohnJones-ub2cc]

I appreciate your willingness to teach everyone about fishing. Don't get me wrong, but I want to see you place a win one this year homeboy

[@frankbrown6088]

I, too, want to see Mr. Latimer pull off MULTIPLE WINS this year!

[@eqmaverickpoet]

Fish see in the blue spectrum. It was shown that different colors look different to them. Match the hatch, try something different, try the kitchen sink, but know this… fisherman only catch less than a small % of fish at best on any given body of water during a full day of fishing. But that’s the fun of fishing!!! 😂

[@afterworldgoodkarma]

No link to the school in the description

[@smallmouthangler5911]

I have caught soooo many big smallies and largemouth on Pickwick w a Carolina rigged super fluke.

[@timdarnell7819]

The theory for red that I've heard that makes the most sense is that since fish have been in the deeper water in the winter, the red sticks out more once they move into shallower water where there's more light penetration. Or something along those lines anyways.

[@P8intballEvans]

If you want the bait to stand out you can add flash with a under spin jig head or scent with procure gel ...But color will be the least effective at making the bait stand out.

[@kevinerbs2778]

@@P8intballEvans gels/oils do not dissipate in the water, only water-based scents dissipate into the water.

[@eltondufrane4249]

Great video I've been fishing for 40 years and you still teach me new stuff

[@BrianLatimerFishing]

Glad to hear it

[@johnz5055]

Look up a video by Steve Rodgers he does a good video on lure colors Since bass don't see the color blue he uses a color blind filter to show all types of lures in and out of water. Was pretty neat to see the difference

[@thecluelessoutdoorsman916]

Let me say that I have learned most of my fishing from you! Definitely gonna get into the school so I can know it all!

[@davidharris4030]

I have noticed a lot of bait color selections blend in with the water color and background. Not all the time but a lot of time. Instead of some color that stands out more but one that tends to be more camouflaged. I am guessing it is simply a more of a natural normal look for the fish. My main problem is switching to a different silhouette shapes. I truly struggle with switching up things. I guess it’s laziness!

[@CritterTheBassGetter]

Watermelon/pearl laminate, some kind of blue pearl/green pumpkin or green pumpkin/chartruese laminate is the deal, its subtle, natural and stands out all at the same time, me and a buddy have tested this out mutiple times, one fishing with solid color and one with a laminate color and the laminates catch at least 2x as many fish

[@garymueller6488]

A man who is educated in the ways of bass fishing. Listen to him.

[@FreedomFishing]

The straight tail chatter trailers on a football head. 👀

[@jeffreyarcher5030]

B do a video on the new changes on the Falcon boat such as seats….etc

[@BrianLatimerFishing]

There’s really no change. I do a whole boat build series every year on my new falcon though.

[@jtorres133]

Lol yeah it’s TOTALLY a fluke B-Lat. “Moping w a minnow bait…” 😂 SO True

[@firefight727]

Great content bro! So much truth about colors. The colors catch more fishermen than fish! 😂😂😂

[@striperswiper1]

Cold water has less algae in it, so red would be more visible in those conditions.

[@thegentlemansclubshow2277]

After pond fishing in north Texas for many years I’ve come across a phenomenon recently. I have never gotten as many bites as I do with a freaking neon pink worm. Neon pink. Makes no sense. However, I miss 90% of my hookups with this color. Also, makes no sense. Hardly ever missed a bass before. With the neon pink I get hit almost every cast, but miss almost all of them

[@BrianLatimerFishing]

Attention is why it works

[@thegentlemansclubshow2277]

@@BrianLatimerFishing thanks Brian. But what do you mean attention bro?

[@BrianLatimerFishing]

@@thegentlemansclubshow2277it’s bright. They see it better

[@thegentlemansclubshow2277]

@@BrianLatimerFishing thank you bro. I know you’re busy… but any theory why they hit this particular color so strange? I was able to get on a school in the shallows yesterday where I could see them and play around with it. I skirted it across the surface and for once I could see what was happening. They were hitting it hard 2-3 times quick but never sucking it in. Like a defensive strike.

[@chrischrist7982]

Thanks for the truth !!!!!!

[@pinecone5058]

Hey bro love your info to make fishing simple, can you make a video for new bass fishing peeps, how many rods to fish a tournament, not more than 8 boats fishing, i find myself changing lures ever 20 minutes with 8 rods, HELP ME PLEASE

[@BrianLatimerFishing]

There’s no number you “should” have. How many do you feel like you need? You may be switching a lot because you haven’t built confidence in a specific technique yet. That’s not a lack of competence that’s just a part of building skills. That process never stops

[@baliton2006]

Line size definitely matters in the amount of bites you get it isn’t just for getting the job done

[@BrianLatimerFishing]

Explain

[@willarndt4665]

I would argue line size matters in situations clear water lighter line more bites darker water not gonna matter as much also depends on pressure the lake gets from people fishing it more so applies to smallmouth fishing typically the lighter line you can get away with is better. Also if your fishing a lot of vegetation or bouncing a finesse technique off some rocks every situation is different

[@swain4000]

I love this guy!!!

[@justcallmedyno8938]

I try to keep it simple with colors; crawfish, baitfish, white/chart and black/blue

[@BrianLatimerFishing]

That’s a good formula

[@SiriusBooMR]

Lat with another banger.

[@brendanbutkus2392]

Honestly i just stick to primarily natural colors

[@bryceobaugh6316]

Size and movement have more to do than color….when in doubt throw a natural color. Brown, black, or green in a mat finish.

[@eugenefoster9120]

You need to talk to David Fritts!

[@luckyluke4638]

I try to match what's swimming

[@DustinFox.]

If it looks Fishy Fish it

[@Tech9iine]

How is life treating you Brian

[@bingostar9207]

I’m in Kansas. Got some real Dorothy shit goin on right now! Tornado watches and heavy rain for weeks… chartreuse?

[@willarndt4665]

So you say you don’t understand why red is so popular in winter or why it’s the color of choice for many in winter. You also said that red is the first color to disappear in dark or dirty water so to me it would make sense that red would be popular in winter early spring months when the water is going to be at its clearest and cleanest it’s gonna be all year. Does this make sense?

[@willarndt4665]

Also to me color matters in what the forage base is in any system also how clear or dirty the water is. If you have clear water and throw bright baits then I don’t believe you will get nearly the amount of bites you would if you throw something more natural color so depending on water clarity would depend on how much color matters in my opinion

[@BrianLatimerFishing]

How did you come to a conclusion that winter equals clear water?

[@ryanthelion827]

Red disappears at depths because it has the shortest wave length and is absorbed more by deeper water due to pressure. Chartreuse would be most visible at depth. This is based on human vision for divers.

[@willarndt4665]

I’m not sure how it is down south but up here when the ice melts off of the lakes and rivers the water is usually pretty clear then once the weeds start growing and boats start turning the water it isn’t as clear anymore like for instance there’s a lake near me I can see the bottom pretty clear when ice comes off but in the next month or so the water will be stained to where u can only see maybe 4 feet down

[@willarndt4665]

When I say up here I mean I’m in Wisconsin for reference lol also the bottom of the lake I’m talking about 20 to 25 feet down I can usually see in the spring till around June first then visibility is limited and I’ve noticed many of the places I’ve fished around here

[@91lunativette]

im a hands on person, you come show me... red dont disapear. it turns gray matter

[@deanwatt]

It's called "confirmation bias" and fishermen suffer greatly from it!

[@jtorres133]

Water Clarity.

[@jerrypredmore8793]

Match the hatch!!!!

[@BrianLatimerFishing]

Not necessarily. Get attention!

[@JanoyCresva]

I feel like these fishing tips are so location dependent. Red doesnt catch anything here in southern Oregon. Or at least it doesnt catch more than Black , Blue, Green Pumpkin, or Chartreuse. Hell even Junebug and White catches better than Red here.

[@BrianLatimerFishing]

Yes! That’s exactly the story. It’s not popular but that can be true. Really almost anything CAN be true. There’s no gospel in bass fishing.

[@oregonsmalljaw3732]

Red seems to shine only on a few baits during winter season here in Oregon. Red Crankbaits and red Chatterbaits. But I also agree I do just as well with white , chartreuse and black & blue the majority of the year.

[@Joseph_hill_83]

I have a friend that could use this school he just started out

[@BrianLatimerFishing]

Send him to sufschool.com

[@Joseph_hill_83]

I will do just that

[@ChristopherBrooks-er7rf]

Was it difficult becoming a pro because i love the sport of fishing❤ and. I would like to become a professional one day

[@thatfishingguy11b]

I know I’ve seen this before.

[@SiriusBooMR]

With all the context included to his opinion on red lure effectiveness y’all still swinging on my guy

[@BrianLatimerFishing]

They hear what they wanna hear. I literally said it works all the time when the bite it😂

[@91lunativette]

st clair.... tubes son what you mean you dont know what to use

[@91lunativette]

u can use any color tube you want, but if you want the biguns old school yellow, not chartruese yellow.. just yellow very few companies make a real yellow. which by the way is the second... color to vanish and turn gray matter

[@91lunativette]

"if" Z man was to make a new "yellow" color could you call it "jocko" for the man who showed me the best color and is now dead..

[@BrianLatimerFishing]

Sinclair. That’s where this school was held

[@sparklecitybassin863]

So basically we just been making stuff up😂

[@BrianLatimerFishing]

And that’s ok!

[@ThomasShue]

You charged folks for that class?

[@BrianLatimerFishing]

Sufschool.com

[@P8intballEvans]

All the colors are marketing to sell more product. Choose a natural looking color and you are good to go... The action of the bait is what matters

[@BrianLatimerFishing]

Colors matter! We spend a lot of time creating colors. Why one works can get messy

[@P8intballEvans]

@@BrianLatimerFishing darker black/brown natural bait color for dark water and brighter silver/white natural color for clear water ... Works across the country both freshwater and saltwater and the same experienced angler will catch hundreds of fish ...

[@ProKr3w]

Change your frame rate to 1/50 and your setting to 1080, 24.95 or 4k, 24.95, this is what Hollywood uses.. looks the best

[@user-xk5zn4nz1l]

So....are all of the lures in your arsenal one color????....lol

[@BrianLatimerFishing]

What is this question in reference to?

[@johnnythepillpopper1974]

Sir we make excuses….because we love to buy stuff…there I said it.

[@91lunativette]

how much does a human fish finder scout pay? i need a job

[@gabrielm.4554]

2:40 Frequency ,Brian, frequency- reds have the lowest wave frequency and thus penetrate water the least. If you've read Keith A. Jones "Knowing Bass" I'm sure you're aware that the basses retina is far more sensitive to lower frequency colors than ours because their retinas have two sets of cones for greens and REDS. The springtime belief of throwing red in 50-55 degree water is directly tied to the annual behaviors of Crawfish, match the hatch B! even wivestails have a kernel of truth... Additionally reds work better in colder temps because they can see it better and when the temps are that lower and their brains slower, getting attention from a longer distance makes the difference in bite rate. If you're going to eschew the detailed facts at least understand the basic principles of your subject matter.

[@BrianLatimerFishing]

It’s almost like you repeated everything I said! Thanks for watching. Except the crawdad part. That part is very fictional.

[@gabrielm.4554]

@@BrianLatimerFishing *partially fictional, hence “wives tails” but since bass fishing as it exists today hails from the southeast, most seasonal patterns find their origins in actual regional forage behaviors (e.g crawfish moving in the early spring). I didn’t repeat what you said, I added context to a subject you failed to articulate.

[@BrianLatimerFishing]

⁠@@gabrielm.4554maybe your understanding didn’t meet the objective of the conversation. What the bass are eating doesn’t ALWAYS matter. Matching the hatch is a good starting point but it’s not necessarily always the best way to execute. I gave several experiences (not theories) this is where making fishing a science project fails. At some point we have to blend the 2 worlds and rely mostly on lived experience and not scientific theories without the data.

[@gabrielm.4554]

@@BrianLatimerFishing field studies and peer reviewed research papers aren’t theories, nor speculative. I’m not really sure what you’re getting at here, but I do agree with your observations.

[@fluppi123]

Things I've learned about colors in this video: Zero. Sad.

[@BrianLatimerFishing]

You might have a defective brain

[@fluppi123]

you spoke more about fine fishing than colors. Nothing to do with my brain. And one sub less.

[@ram_bam]

@@fluppi123good riddance

[@user-ol9vp9ll6v]

spend all that time talkin, but saying almost nothing lol you'd learn more if you just went out fishing.

[@BrianLatimerFishing]

Typically in a seminar it would be weird to not “spend all that time talking.”

[@StreetSouljaz1]

Always appreciate your content BLAT. One of the most down guys with tight lines.🫡

[@BrianLatimerFishing]

Thanks for the love

[@MrJohnnycage1985]

Ive always heard red is good in spring because the bass are feeding heavily on crawfish. Red 🦞

[@BrianLatimerFishing]

But are they really? They eat crawdad all year long. That was the message

[@MrJohnnycage1985]

@@BrianLatimerFishing Yes, but crawfish molt and turn colors throughout the year. From camouflage olive/brown to bright orange and red when they spawn. Making them easier targets. I think I read that in a bassmaster years ago 😂 The bass get locked in on the color.