Building An Alloy Superbike! | Behind The Scenes At Atherton Bikes

It's huge news in the bike industry as Atherton Bikes releases a new range of custom aluminium bikes, the S-Range! Join Owen as we dive behind the scenes at Atherton Bikes to see what goes into producing one of the most robust bike frames out there.
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[@gmbntech]

Hey Everyone, we've listened to your feedback about the use of the term "affordable" in the title, as we understand this is misleading given the premium nature of the bike range. Our aim was to convey that the new alloy bike is being sold at a significantly lower price than the additive manufacturing bikes, rather than stating that this is what a budget bike looks like these days. We missed the mark with this one and as always we welcome your comments!

[@PeterCPRail8748]

Due to recent economic hardships for the vast majority of the world. It would be prudent for GMBN to focus on budget bikes and budget builds to grow the sport. The bike industry is currently committing slow, painful suicide sitting on 2 years of stock. It's time to promote how fun this sport can be on a budget entry level bikes accross all decipleans xc, Trail, all mountain, Enduro, and downhill. I have seen this very same business model kill the paintball industry that I was heavily into. Started as a fun niech sport, very affordable. 10 years into its popularity the industry and outfits like yourself started pushing expensive kits in the early 2000s, going from 400 to 500 for a decent kit to 1000s of dollars. The financial crises of 2008 killed the sport and now it's a fringe activity like it was in the 80s. If the bike industry and guys like you and others don't start relating to the average consumer our sport will die in popularity and become very fringe with only a few bike companies left making MTB deciplean specific bikes. Like it was in the 80s. We will get back to generic bikes that can do everything decent but not well. I am sorry to say, no matter the tech and RND of these bikes and components. No bike, road or MTB should cost nowhere near a moto cross, motorcycle or used car. It's a human powered two wheel device with simple drive trains, breaks and suspension. No matter what the little tweaks and changes they try to justify the crazy prices.

[@craigbest8644]

More affordable than it's titanium and carbon sibling but 5k is still not affordable for the common rider. Definitely a lotto win bike for me.

[@gort8848]

Affordable was peak hilarity🤣🤣

[@0T13]

Why wasn't this disclosed as an advertisement?

[@kubrabenelli9117]

Because all GMBN and GCN videos are ads, its a given

[@wrongusername]

Exactly!

[@mikec8815]

Subtractive manufacturing... AKA machining.

[@palooza90210]

Yeah that's an interesting one, once you weld/bond parts together doesn't that make everything additive manufacturing?

[@kevinxodemonth]

Gotta give em credit for coming up with marketing buzzwords!

[@kevinxodemonth]

⁠@@palooza90210the terms ‘subtractive’ and ‘additive’ are referring to how the lugs and tubes are made. They use bonding to construct both the carbon and alloy frames.

[@palooza90210]

@@kevinxodemonth But they're adding tubes to both LOL

[@kevinxodemonth]

@@palooza90210 yeah, all steps after the manufacture of the basic tubes and lugs (for both A and S frames) are by definition “additive”.

[@dumwee]

Just shy of 7000 dollar delivered to Norway, included taxes for cheapest one 😂

[@maresdvd]

I really liked the part where he says they are not using lugs and tubes, but instead they are using lugs and tubes. 😄

[@lrvz7187]

Affordable lmfao, while it dosnt reach the insanely inflated prices of spezialiced or scott for the full builds, the frame alone its still 3k, while i would still buy something like this or a nicolai/geometron for the material, calling it affordable its laughing at peoples faces

[@michaelrodgers5105]

I feel like a lot of their pricing for this frame is R&D cost. Where specialized and Scott are basically cut and paste with some miner changes through the years

[@FOTB407]

I think they’re just comparing it to their other crazy expensive frame. I agree that “affordable” is crazy to describe them. They should have put “more affordable”. For what it is though it’s pretty on par in price with the competition. When you think about the R&D that goes into it and how it’s such a small company, it makes more sense. Unfortunate that your average person can’t enjoy the tech though.

[@kiltymacbagpipe]

It’s more affordable than their other bikes. It’s by no means a budget bike. For some people a private jet is affordable. For dentists a Yeti is affordable. For me, this bike would be a stretch but it may be worth saving for.

[@elrictdb]

Accessibility was mentioned a couple of times. But having to pay in full isn't accessible. The price for the product considering the r&D that's gone into it, is realistic but without 7 years interest free finance accessibility is limited. That being said, there's no way their company could ever consider finance.

[@LaurentiusTriarius]

Their margins are probably sh*t compared to specialized or Tr*K, even worse pon holdings who's making the same bike over and over with no proper prototyping or real development and selling them like hotcakes because marketing budget ate development costs. No hate on pon they just suck 😂

[@Bob_Shy_132]

I like those kids a lot and their ideas. Plus that raw alloy would polish up to mega shiny quite nicely!

[@LaurentiusTriarius]

The thing is at 40 I now can afford these bikes I always wanted, Santa Cruz, Pivot etc ... I overstretched myself in the early 2000's when I couldn't afford high end. Well I can but don't want a bike over 3k anymore. It's just stupid unless you're competing and need the advantage, I'd rather have more and different bikes than one or two 3k+ rigs...

[@wrongusername]

Well even one reasonably priced bike would be nice. Most people in the UK can't afford this, or should not buy such a bike at the price. The average salary is around 2800£

[@Artoootube]

I think the market leaders prices went so much up recently that it is close to make something almost custom and local! Well done, love the idea so much.

[@kiltymacbagpipe]

A custom paint job with a steampunk aesthetic would look great. Copper on the tubes and some weathering on the other bits.

[@vemvdotnet]

I got this bike (frame only) because of the geometry - the exact reach I need (I'm between sizes), a higher stack than average which is nice for pumping and descending the trails. Also 170mm rear travel isn't that common - I often see 160, or 165 at most for enduros. I also value frame-only option since I don't want to get a bunch of stuff not of my liking. Most companies should realise about this. Re affordability, I couldn't afford the carbon frame but I could afford the AL frame. Everyone's situation is different. I don't get the comments, like yeah most of us can't get whatever we want, no shit. Nobody is excluding your from the sport, like, the market is flooded with bargains if you know where to look.

[@ArturPiel]

I get how everyone is slamming the word "affordable" and rightly so. For me as someone who couldn't care less about carbon, this is a very exciting high end alu frame. "affordable" is a relative word, and considering its certainly more affordable than their carbon frames, I couldn't be happier. And thats how they should phrase it...

[@PeterCPRail8748]

I rather get a chromoly or titanium framed bike for that price. As carbon has no place in the MTB deciplean other then XC. Leave carbon to the roadies.

[@richardhaselwood9478]

@@PeterCPRail8748 Oh sod off. Carbon is extremely durable you numpty.

[@germurphy4986]

My 1995 Trek hardtail - Easton alloy, was bonded together, and came with a lifetime warranty!

[@jensun77wilson]

Amazing bike ❤ 🔥

[@mateomilnovic6391]

I'm sorry but do they think the average buyer is stupid? Since when is £4,800.00 affordable? Get a grip with reality...

[@Chaosity86]

for a bike tho... like a good one...

[@richr161]

@@Chaosity86 Getting into motocross territory at that price.

[@55uniwega]

@@richr161nobody cares about motocross crap for 5k right. A good bike costs a lot more!

[@simonbowlzer9046]

It’s affordable for me , you ?. It’s all relative . “Get a grip with reality”?. Erm this is the reality.

[@gmbntech]

Hey Everyone, we've listened to your feedback about the use of the term "affordable" in the title, as we understand this is misleading given the premium nature of the bike range. Our aim was to convey that the new alloy bike is being sold at a significantly lower price than the additive-manufacturing bikes, rather than stating that this is what a budget bike looks like these days. We missed the mark with this one and as always we welcome your comments!

[@Justkeepshredding]

Your bikes only as good as you!

[@K1AYE1xRigamortus]

Out of all the MTB content creators Sam Pilgrim has proved that

[@allanfoster6965]

I think looking at the feedback in the comments. GMBN, you need to readjust your thinking. Mind you, i think peeps are missing the 'custom' moniker in regard to the frame. But please think affordable as being less than a grand. Thanks.

[@brokkoli27]

"Affordable" lmao Edit: Just like Ferraris

[@55uniwega]

Affordable for a lot of people, not for every one right. Ferrari also not for everyone i dont see u complaining….

[@roddas26]

My Cotic Rocket Max is just fine thanks

[@stumac1]

love that

[@chrisridesbicycles]

Having non-standard body proportions, this looks very interesting.

[@snat6299]

How cool, Love the innovation and home grown bike build.

[@deedontworry]

Such an awesome bike! 🔥

[@ryanliversage]

One company I would like to own a bike with .! Out of all , this is the one .

[@gazmothedamaja]

Just like a Raleigh Dyna Tech from the 90s

[@ShadLife]

Hey GMBN! I don't think you understand what the word "affordable" actually means. That or you have lost touch with what the average person makes and can budget for when it comes to buying a bicycle.

[@gmbntech]

Are you tempted to pick up an S170 after watching this? Let us know in the comments below! 📝

[@jensun77wilson]

Absolutely 💯

[@JosephDredd31]

😂😂😂, 1990's Paulo Gurchottie I believe a successful Italian company that produce cyclocross, road, time trial, track and mountain bikes. Their top racing bikes "exemplify the Italian racing bicycle paradigm".[1] I have a beautiful road bike that has all aluminum tubing with aluminum lugs that is " Glued and Screwd together. I love it.

[@tl924]

Stop it dude, that bikes not affordable. I bought my brand new 2023 motorcyle for just as much as this bike and my motorbike goes 150mph. Please stop perpetuating this lie and fight for the consumer not the brands. Specialized has a bike that costs as much as a Ducati... this industry needs to wake up.

[@chrisridesbicycles]

Then go ride your motorbike.

[@michaelrodgers5105]

I agree, but as long as people are willing to pay that kind of money for a bike they'll keep making them

[@joehoeper3941]

You so silly. A motorcycle is not a bicycle . They are different things entirely - made at different production scales. And you mean to say "this bike is not affordable by me." It is affordable by many people who obviously make more than you.

[@55uniwega]

Your motorcycle sucks at this price and dont try to prove its not lol. If u cant afford it, its not for u. Simples.

[@PeterCPRail8748]

​@55uniwega it's not about being able to afford it. It's about actually being smart with your money and getting value. Clearly if think this bike is fairly priced your an idiot with your finances regardless of your income bracket. The average consumer is finally realizing paying thousands of dollers for let's face it an outdoor toy is not a good idea. Companies like polygon get it when you can get a more then decent all mountain or Enduro bikes for under 3000 grand US with good specs. Compared to crap like this and brands like Yeti, Santa Cruz, Ibis, and Transition. Especially since most of there frames are built in the same Taiwanese and Chinese sweat shops for dirt cheap. I understand Atherton is in house but 5 grand for a aluminum framed bike is nuts.

[@theJoey851]

will there be a frame only option?

[@lrvz7187]

yes, you can find it on their site

[@ROSE-by5su]

2000-3000 what I call a budget full suspension Mtb and 1000-1500 hardtail

[@lrvz7187]

@@ROSE-by5su note that € and $ dont include VAT, so in all cases its over 3k. NOT a budget frame by any means

[@BARTHEZ42]

Hilarious. 3D printing has become so common that now machining is considered a revolutionary method xD

[@kevinxodemonth]

What’s old is new again.

[@frankharradence5546]

Excellent video, well presented with lots of bike details and great riding skills on display. I have seen the new bike when I visited DFYI Bike Park, lovely integration of tubes and lugs, the alloy looks to be polished, certainly a smooth finish. It’s a bike that stands out from many other more familiar brands….it shouts out…’I’m in the Atherton Family’. Looking forward to the Trail version (130?) being released. As for price it’s in the mix of quality bike prices…not cheap but great value for money.

[@sultanabran1]

definte 'lifetime' warranty. because i don't trust manufacturers. their definition of lifetime is NOT what everyone else thinks it is.

[@bradvdb4136]

Agreed, my Gary Fisher had a lifetime warranty too, broke and trek said yeah it’s not life time here is 20% off a new bike,no thanks.

[@lrvz7187]

just search for yeti life warranty stories lol, they dont even pick the phone

[@sultanabran1]

@@bradvdb4136 my friend's santa cruz broke. they said 'the lifetime is from new to when it breaks' that's its life. so after it breaks is outside of its lifetime. WTF??

[@kevinxodemonth]

@@sultanabran1yes, they’ll tell you it’s the lifetime of the product, not the user. If the product dies (i.e., breaks) that’s the end of its life 😂

[@RalphBrooker-gn9iv]

Looks delicious. But I’m unlikely to taste it without a windfall.

[@robertpatrick3350]

Riding a weegle designed suspension system is something everyone should experience…..

[@Bndit666]

Probably best looking aluminium bike ever!

[@matthewkuhl79]

iyo

[@Paul-py2lc]

It’s not a looker is it😂 how heavy is it? Still think the Am150 is the pick of the fleet

[@fernandosantos2358]

We should all start using the expression “less expensive”!

[@user-hx1uj2sm3d]

What kind of alloy is that? Aluminium 7075? Something else?

[@dumwee]

Ya 7075 alu

[@lrvz7187]

@@dumwee only the rear triangle is 7075 afaik

[@palooza90210]

Frame is entirely 7075 according to their website

[@martyy4073]

time to save

[@michaelwaterbury8963]

As a human who lives bikes and knows cars... how is the Jag and Rover and Triumph and Austin not recognizable in this beautiful niche innovation. Amazing like no other... and revenue not even close to logical for survival ?

[@elizabethpoley6882]

What's holding that alum headset lug to the frame? If it's more "bonding"/glue, then you can keep it. After Bernard Kerr's crash, where his headset came apart from his frame during a rough downhill, you couldn't give me a lugged bike of any sort. Don't trust their long-term durability.

[@AlBorland3877]

Bonded carbon/alu bikes were there already in the late 90s. Take a look at Giant Cadex CFR 1. I used one till the mid 2010s without any issues. Sold it to a good friend, who's still riding it.

[@lrvz7187]

I'll have to agree on that one, idc about the "statistics" weld or nothing, anything glued in died with Pole

[@Bndit666]

BK was riding prototype bike.

[@dexterlines1735]

Tbf qny bike would of snapped under that force no matter how it was put together but no glue does not appeal to me either

[@ChristianPareATLAS]

​@AlBorland3877 a cross country bike goes through less stress on the material than a downhill bike or an Enduro bike except if you don't really beat up your bike. Even new give me 1 hour with that bike and I can snap the frame doing few big drops or land side ways jumping. The cranks, bars, wheels, and most other components will be destroyed very fast

[@kevinliu6002]

Are you selling the bike or reviewing it? I didn't hear anything about functional advantage. Trek also offers lifetime warranty. The most I heard was 'function over form'. What's the functional advantage???

[@Macca78]

No wonder people are being pushed away from the sport with price of bikes out of control may aswell say 5 grand for cheapest model think I may go back to the motor bikes with the prices of push bikes only way I go near 5 grand is when it's got a motor on it and not one of them ridiculous priced ebikes with a little electric motor on it

[@XCRiders]

12 sizes great how does one pick a winner??? 🧐

[@holycowbmxman]

Theres a sizing chart you have to fill out. Input your details and it works out what's right for you

[@chimps4gimps]

No mention of how heavy this thing is! #pigiron

[@69Deez_Nutz69]

To be Subjectively Fair, it's a Dirt Jumper NOT a Hill Climber.

[@tmill2001]

#askgmbntech How do pinion bikes rear suspension handle chain growth? With a tight belt...

[@moozeex1]

It has a belt tentioner. You can clearly see it

[@robertpatrick3350]

A little bit of history repeating once again……. This construction technique was used on Specialized Epic road bikes in the late 1980’s…. There may well be earlier examples.

[@vitek_lorenc6517]

so basically a ghost riot al frame...

[@jimmahoney5876]

When it says affordable or entry level, i know i can't afford it.

[@wrongusername]

This is the problem with GMBN. You just take talking points from whoever pays you. You are disconnected from what normal people can afford. The average monthly salary in the UK is 2800.That's not an affordable bike. It's an overhyped expensive bike that is riding on a name. Start doing proper content for your audience and you might succeed.

[@alpenjodel24]

Base model almost 5k with a freakin NX drivetrain that‘s been upgraded with some GX parts. Nah chief, that aint it, im sorry. You can get YT and Commencal bikes for less than 3k with better specs.

[@Kdash66]

Affordable? What a joke. The only affordable decent bikes are the Asian direct to consumer brands like Polygon. It still boggles my mind how a pedal bike could cost as much or more than a motorcycle.

[@DontWorryImAPilot]

Simple: Take ALL OF THE RESEARCH done to make motorcycles work well. All that stuff informs the bike world. But no one's giving that info out for free. Then, take away the motor. How well does a heavy-ass motorcycle go up a hill (or down switchbacks for that matter) without a motor? Since mountain bikes have to be powered by people, they have to be light enough to respond via pedaling. Try to tow a motorcycle with a mountain bike. Additionally, they have to be designed to be as strong as possible because jumping, drops, rock gardens, etc. exert a lot of force. And maneuverable. Have you taken a motorcycle off a hipped four-foot drop into a catch-berm at the top of a mountain recently? Heavy is easy. Strong is easy as long as you don't mind REALLY heavy. The combination of strong and light is VERY difficult. Now, spread all of that research out across three or four sizes per bike. Each size requires different tubes and each tube has to be designed, tweaked, and manufactured separately for its length and diameter. Only really one size per motorcycle. THEN realize that the economies of scale are heavily in favor of motorcycles. Honda sells more motorcycles than probably any brand of mountain bike sells. 18+ million worldwide last year. ...and so far we've only talked about the frame. It's also fairly inexpensive to make functional eyeglasses. BUT, to make them purpose-built to accommodate a wide range of prescriptions, get the lenses specifically for your prescription, make them light enough on your face to not be super uncomfortable, treat the lenses to be scratch-resistant, design the lenses to be durable, design the material to withstand the accepted wear-and-tear, and then make them look good...very difficult. Expensive, even! I could make a bike this week. YOU could make a bike this week. You could buy tubes and a welder and a Dremel and just put some things together that hold wheels and a fork and gears.. How would it ride? Would it be good enough to sell? Would you trust it with your life? Would anyone else trust it with their life? All of that said, you're right $5,000 is not "affordable." I would LOVE to get an Atherton bike. I'm an odd size and just having options to fit me really well would be almost worth it. My budget is probably going to max out at around $3,500 for a sport and hobby I really, truly love. I can't justify those costs, though, when I look at what else I'm trying to do with my money. How much are people spending on alcohol or drugs or cigarettes or tattoos or video games or unnecessary driving or a million other non-essentials? It's about priorities. My priorities are in building my business so I have less funds available for a hobby than would be ideal. It's a tradeoff I'm willing to make. I've already given up all the other stuff and I won't give up riding bikes. But the disingenuous "I could buy a motorcycle..." stuff is really a demonstration of ignorance about how this stuff actually happens in bike development and the wild demands mountain biking puts on these relatively simple machines that we literally trust with our lives.

[@jugaloo5873]

Is this an advert? I hope you got a free bike for that, dare I say, moist and gushing sales pitch!

[@wrongusername]

GMBN is a shill. It is as biased as can be and should be the last place to look for bike recommendations.

[@DrCrimp-sg5pb]

For the price I’d still go for a proven tested unbreakable geometron

[@kyleslater5245]

Omg! Subtractive manufacturing. No one has ever done this before… I’d be far more impressed if it was actually “affordable”. I just picked up an emtb for $6k caunuckistan dollar (altitude powerplay a30). I will add I’m a huge fan of local bike companies. The frame for my emtb wasn’t local… but the motor was. I would be willing to pay a say 20% markup for local stuff (though most of the time I am able to get local cheaper).

[@dexterlines1735]

Wonder how much the qtherton bikes paid for this then.however does look a nice bike but affordable its not no were near for most

[@calvinforsure]

Just ordered mine. Not a millionaire work in the building game . I’m 33 To all the younguns out there keep dreaming . Don’t listen to these negative comments. Work hard , be patient . Build a decent credit rating , get yourself a credit card interest free for a couple years. Prioritise doing and funding what you love and it’s Very affordable. No need to buy One with cash . Just need disciple with your credit card.

[@turilaing]

it's affordable for Elon Musk, but it's not for us peasants. you guys are so out of touch with real people

[@ThunderStruckMTB]

Just need a trail full 29er hardtail!

[@user-yv2cz8oj1k]

Looks more like an advert.

[@peterhowse6237]

For me , the ultimate bike ! Atherton ebike !! With the pinion system!! I honestly believe they could make a ebike to destroy all other ebikes 😅

[@rip.tear.]

It's a really cool bike it's just about £1K overpriced for me

[@plainuser48596]

Very nice, but you keep repeating that it is great suspension, but never explain one bit what makes it so great. Not what kind it is, not what it is designed for and not characteristics. Same deal with manufacturing process "brand new", "unique", "cutting edge" - ok, but what exactly are the pros of that approach? Other than sizes (which is awesome) but hardly the only meaningful metric

[@robertmcfadyen9156]

Cryogenic shrink fitted tubes and Erosion Die Manufacturing of lugs .CNC controlled lazer or water cutting . The company is keeping secret well known manufacturing techniques . So how they make the frames is "NO LONGER A SECRET AT ALL .

[@NewPolishScientist]

Please do gravel bike or xc

[@plainuser48596]

Gravel is not MTB, xc races might be, but majority of "xc riders"are glorified roadies...

[@jamesmincher3435]

That's not affordable I was thinking towards 2 grand mark

[@TToxvehi]

Great marketing stuff!!! But I won’t buy it. Nowadays, between bikes it makes a very limited difference. It’s all about how you ride, not what bike you got.

[@thijsvandenbroek5333]

No where close affordable you can buy a pretty decent canyon bike for just the price of that ugly frameset. This is just another promotion about expensive stuff

[@corykayhoe1033]

Awesome bike but don't insult me by calling this bike affordable

[@sampah89]

I like the Athertons as riders, but not so much as marketers or bike builders...

[@c3h4organic97]

Marketing BlaBla copied and republished. GMBN is getting obsolete.

[@RodolfoMarioPont]

Bruh commencal still sells cheaper bikes

[@ninjazzrhythm400]

I think people pass 2024 should stop using the word like, "affordable"😂😂😂😂

[@cmtx6967]

Affordable? Take the video down and get a reality check. This is way out of the leagues of most riders budgets. MTB is daft when it comes inflated prices and dont give me the whole a motorbike equivalent rhetoric. Profiteering at finest.

[@user-zo7mz1yd3z]

why no one gonna give me a bike like this for free i have a specialized camber from 2011 HELP ME AND GIVE ME A NEW BIKE LIKE THIIIIS !!!

[@max-eb9vi]

Yeah give this guy a new bike! Someone hook him up, im looking at you gmbn

[@palooza90210]

Yeah GMBN, this guy deserves a new bike!

[@ChristianPareATLAS]

I feel you. I was riding a 2010 Specialized SX trail 2 until last season. I just bought a Yeti SB 140 2022 used for 3000$ Canadian in January almost brand new. Be patient, save your money and wait, wait until you can find a deal and jump on the deal. Explain your situation to the seller to try lowering the price a bit. Make sure you are with someone who knows about bikes when you go to buy. Good Luck!

[@user-zo7mz1yd3z]

YES BOYS HELP ME TO GET A NEW BIKE THAAANK UUUUUU VERY MUCH

[@vemvdotnet]

For free? The world doesn't work like that my duderino... Want something? Works towards it, settle for less in the meantime. There's a pretty nice second-hand market for spare parts, frames, etc. Your local bike shop can assist you in buying the right parts. Also, this sport will always be about skills not gear. You can get the cheaper bmx and become more skilled in the skatepark/pumptrack than most people on the trails. Peace

[@killgates9890]

They should have taken carbon pipes, it cant be so expensive the pipes. And it shoould be more like the real one...

[@acedotcom]

"""""""""...AFFORDABLE...""""""""""