Building the Future: Agency Growth, Acquisitions, and Innovative Models with Simon Barbato

How do you grow a business from a bedroom startup to a thriving agency? In this episode we’re joined by Simon Barbato, CEO and founder of Mr B and Friends. Simon shares his incredible journey of building an agency, navigating the challenges of the COVID-19 pandemic, and the strategic moves that led to significant milestones like acquiring Future Kings and launching a new London office.
Listen as Simon recounts the evolution of Mr B and Friends, how it bolstered its market presence and mastered the art of client engagement. Learn about the critical importance of cultural integration and operational synergy in ensuring successful mergers. Simon's insights into the competitive landscape of new business acquisition, the impact of external factors on client budgets, and the necessity of adapting agency models to emphasise outcomes over inputs are invaluable for anyone in the industry.
Simon also highlights the importance of resilience and patience in agency leadership, the shift toward value-oriented billing, and the joy of fostering a talented team. He passionately discusses the elements that make a business truly beautiful: significant impact, strong relationships, excellent employee experience, and having fun while achieving financial success. Whether you're an agency owner, a business leader, or someone interested in the intricacies of running a successful firm, this episode offers a treasure trove of insights and inspiration.