Bundling - Unbundling Strategy | Rajeev Roy, Associate Professor, IIM Raipur

Rajeev Roy, Associate Professor, IIM Raipur talks about the essential elements one needs to keep in mind while pricing one's product. He explains the concept of bundling and unbundling with examples to help startups understand the best pricing methodology for their startup and products. Lastly, he discusses the advantages and disadvantages of bundling and unbundling to help startups understand which best suits them.
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