RANKING The BEST and WORST Watch Brands!

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[@neftorres]

You’re doing this ranking by prices not by movements and looks.

[@MarcoFerranteWatches]

Not really, we all value and perceive brands and watches in different ways. I value ingenuity, finishing, etc. all of which higher end brands tend to focus on hence my list. At the end of the day we will all value different things in watches and not see eye to eye on everything. That is what keeps this hobby fun and interesting. Regardless, hope you enjoyed this 🙏

[@danielwhoI]

Richard Mille - what about absolutely terrible value for money? Plastic time-only watches for $200K lol. You have to knock them down for that.. no other S tier has such terrible offerings on your list. Also, Hublot you say value for money, but $10K watches for quality and movement that is inferior to dozens of C tiers on your list... doesn't make sense

[@MarcoFerranteWatches]

We can disagree on Richard Mille, that's fine. Their watches are no doubt spectacular in my opinion so we'll never see eye to eye there. As for Hublot I should have clarified their high end movements and movement technology is what I'm talking about. Ok at the entry level they may not be great but you can say that for a lot of high end brands that their low end stuff is not great. Just my 2 cents on this and hope you enjoyed regardless 🙏

[@thomasneuenschwander8953]

Richard Mille is the modern Hublot. Time will show.

[@Infamous_man]

Richard Mille is just an (extremely) expensive G-Shock.

[@danielwhoI]

​@@MarcoFerranteWatches Thanks for the reply! Enjoyed the video of course

[@MarcoFerranteWatches]

@@thomasneuenschwander8953 We completely disagree. RM is far more innovative and unique in my opinion. RM is a trend setter, Hublot more of a trend follower

[@TwSClan]

Rolex deserves S tier. Rolex is a very important brand in the watch industry, if it wasn’t for Rolex I would’ve never gotten into collecting watches.

[@johndavis1895]

Bro...what?😂 Breitling should be same as Cartier and Omega. Also, just because watches are cheap doesn't mean they blow or if watches that are expensive they're auto S.

[@MarcoFerranteWatches]

That's a fair analysis regarding Breitling, not sure if I agree but totally fair to have that opinion. Expensive watches don't mean their automatic S tier. I value different things - brand ingenuity, price point/value for money, finishing, etc. - all of which factor into where I personally rank them. Totally a personal preference thing. Regardless, hope you enjoyed this 🙏

[@KeepingWatchUK]

😂 You’re kidding, right. So Breitling in your opinion sits one level down from the S players, and in same group as Omega, Rolex, JLC etc!? Not in a million years.

[@BartMan59]

You're tripping - really bad. LOL 🤣

[@juniortoledo8088]

Blancpain should be an A, no doubt. And I don't own or plan to own one any time soon.

[@MarcoFerranteWatches]

Totally fair, definitely some personal bias at play there. Regardless, hope you enjoyed this 🙏

[@kevinmccalister8197]

Hublot and value for money wth are you smoking.

[@MarcoFerranteWatches]

On the pre-owned market you can pick up some absolute steals when it comes to high complication Hublot watches

[@BartMan59]

@@MarcoFerranteWatches Why, why, why would anyone pay $8K for a Bing Bang with a Selita movement. 🙄

[@reefp5816]

really Tag with Casio/Certina/Rado/Hamilton/Oris/MLC/Tissot ????? You need a doctor

[@KAM128]

Tag heuer is a high C at best. They have positioned themselves to be that. Lots of their stuff are entry level and no great finishing. They have some high end stuff that are great value but their target audience is no longer just the working man like the late 90's and early 2000's or racing enthusiasts. They are also now targeting the urban street wearer and some of their collaboration and price points reflect that. It's not about value for money. Marco is definitely rating based on what qualifies your brand to be haute horology being S and F being stuff like Invicta.

[@renelux]

Niko on speed..😅 but so much less rage mode. Thanks for showing so many brands nobody else ever had in the ranking.

[@MarcoFerranteWatches]

Thanks for the kind words, glad you enjoyed this! 🙏

[@3ncrypt3dcod3s]

Good to see a ranking video that added some of the lesser known brands. Finally Breguet got an S tier! Glad to see Credor in there too. RGM should have made the A tier IMO. Yeah they're very traditional, but the artisanship is there. Keep the vids coming Marco!

[@MarcoFerranteWatches]

Thanks for the kind words and totally take your feedback in stride. Obviously we all value different things and that's what I think keeps this hobby fun. Glad you enjoyed this and thanks for your support 🙏

[@dmitryfishbeyn1455]

Cartier is A list just on History

[@MarcoFerranteWatches]

Yes I quickly realized in the video putting them B tier is big mistake which is why I switched them to A tier. That's where they belong for sure. Hope you enjoyed this! 🙏

[@dmitryfishbeyn1455]

@@MarcoFerranteWatches Yes, always. I've watched your career for a while now. This is a better fit for you, showing your strong side - the knowledge of horology. Your previous stop was giving you more of a street hustler vibe. This is a much more formal, in-office setting. Best of luck, I'll be watching.

[@MarcoFerranteWatches]

@@dmitryfishbeyn1455 Thank you, I sincerely appreciate the kind words and support. It truly does mean a lot to me 🙏

[@o.3825]

History yes quality wise its a C

[@steelsteez6118]

I mean if history alone makes a brand "A tier" for you, the same could be said about Seiko, Casio, Hamilton, Bulova, etc. Lol.

[@wandjulli1]

That seems more or less like they are ranked by their average price

[@Dazulolwarrior]

Rexhep is up there with Philippe Dufour and Roger W Smith with their watchmaking and how exclusive they are.

[@MarcoFerranteWatches]

Totally agree, he is definitely in that rarified air of watchmakers who are viewed as the best in the world

[@beuigi]

Overhyped imo and most "collectors" are just buying bcs of the huge premium

[@MarcoFerranteWatches]

@@beuigi disagree, his pieces are very special in the metal. Cases by Hagmann, impressive movement finishing. Sure there is an early "buy in" as him being the next up but the hype is real

[@KAM128]

Marco, id put Maen in "D" . Its a great micro brand. Have not owned one myself but ive handled a few and they have great watches

[@84drahcir]

You just Showed up on my newsfeed. Good to see you again. I have always value your knowledge.

[@dougt8039]

Glad to see you have moved on from the Egocentrics of the past.

[@judefreeman4097]

Actually a decent list I can agree with. Some new brands to check out as well! Thanks for the upload

[@MarcoFerranteWatches]

Thank you! Glad you enjoyed and learned from this!! 🙏

[@maartenkneiseler]

A reasonable assessment and very informative. Well done.

[@MarcoFerranteWatches]

Thank you! Glad you enjoyed this 🙏

[@todd344]

You were doing good on rating until you got to Richard Mill. I’ve seen one of their watches. I’ve helped one of the watches. They just feel too cheap

[@MarcoFerranteWatches]

Fair criticism, we can agree to disagree on this. The high end Richard Mille watches and even some of what they consider their "entry level" pieces in my opinion are spectacular. Just my 2 cents from having handled many Richard Mille pieces but I totally understand the other side of the argument for those who are turned off by the brand. Hope you enjoyed this 🙏

[@stephen9609]

Blancpain, Breitling, Zenith, GP should be in A. Oris, Rado should be in B. Chanel probably C.

[@Abns92]

I really love Moser movements especially they have top class manual winding movements and i am ready if it hits me to pay more if only they hand finish those movements as of now they somehow feels industrial overall.great list love the pace too👏🏻

[@MarcoFerranteWatches]

Thanks for the kind words! Moser is a great brand definitely makes a lot of interesting movements!! I'm a big fan of their perpetual moons I think they are very underrated watches made by the incredible Andreas Strehler. Glad to hear you enjoyed this 🙏

[@GiovanniBausC]

Citizen definitely belongs to S or A because if their top notch innovation and craftsmanship.

[@steelsteez6118]

16:39 Love the justification for Sinn, "Same thing for Sinn"...uh thanks for the explanation 😂

[@Alan-lv9rw]

I have Seiko, Citizen, Casio, and Fossil. My 1978 Seiko Quartz broke after 38 years. That’s not bad. I had it repaired and it’s running fine. The others are all running flawlessly.

[@michaelstecyk7365]

😂😂😂😂😂

[@The_real_Mr_Ghost]

Great job Marco although I put GP in A tier

[@MarcoFerranteWatches]

Totally fair! They are an amazing watchmaker with great history. I definitely see the merits. A bit of personal bias at play there for me personally 👍

[@meepercake]

Definitely agree with this

[@John-yr8ep]

Not a bad ranking. I agree with most

[@MarcoFerranteWatches]

Thank you! Hope you enjoyed this 🙏

[@holywarrior8684]

VC, PP and Lange & Sohne are the Holy Trinity in IMHO = God Tier

[@chrisp.5272]

I think Citizen and Bulova should definitely be in the C tier, almost B tier, Casio should almost squeeze into B tier, especially with the Oceanus and Edifice line. Christopher Ward, Steinhart, and Tissot B Tier.

[@MarcoFerranteWatches]

I personally disagree but that's what keeps this hobby fun and interesting in that it is all really based on personal preference and style. They are all great brands no doubt! Hope you enjoyed this 🙏

[@lx95020]

You seem to be all-over-the-map when it comes to your criteria. But hey, your opinion is respected.

[@MarcoFerranteWatches]

Personal bias definitely comes into play when making these tier lists. At the end of the day we will all value different things in watches and not see eye to eye on everything. That is what keeps this hobby fun and interesting. Regardless, hope you enjoyed this 🙏

[@ellardgrudzinski]

got my 39mm with the white dial on the 3-link "Bader" bracelet watch on MAMACOO 3 weeks ago and am loving it to pieces. Absolute fantastic watch that wears super comfortable on my 6.75 inch wrist. Chose the 3-link over the 5-link bracelet for the toolless quick adjustment. Way more comfortable than my Longines Hydroconquest 41 mm.

[@BartMan59]

IMHO, VC is the more artistic of the holy Trinity. Was happy to see you changed your mind and bumped Cartier to A tier. Why would anyone pay $8K for a Hublot with a Selita movement? Lastly, the B&M Rivera has a lot of similarities with the IWC Ingenier with a $10K difference in price - I'll take the Rivera. Another great vid - TYVM

[@petesnaturalpowerlifting1158]

I considered myself a "watch guy" before seeing this video. But I have to admit there 5 or 6 watch brands in this video that I never heard of lol..

[@allanjung5277]

You know this reviewer isn’t a true watch guy as he didn’t put Blancpain in the A Tier in the very LEAST. Finishing and craftsmanship is better than many of the A Tier brands listed, especially at their higher end models, which would easily be S Tier territory. A true Haute Horlogerie brand. If Breguet is up there in the S Tier, so can Blancpain. Also, learn to pronounce Glashütte properly, if you’re trying to get taken seriously as a reviewer.

[@charliechamporado454]

Just wondering. How come Steinhart isn’t being recognized in the watch world and Invicta is

[@disheuresdis]

Nice one Marco, great vid! Very fair ranking, my heart revolted a little with Seiko but being completely frank and honest with myself, you put them where they belong.

[@MarcoFerranteWatches]

Thanks! Tried to be objective as I could and put personal bias aside but glad with how list turned out. I think overall this is a very fair ranking. Glad you enjoyed and thank you for the support 🙏

[@kerryjgee]

Well done man. It is hard to rank individual brands that have a big price and quality range. Thanks for the video.

[@stephenbaker8234]

Nivada Grenchen should have been there….. but loved your list! Agreed 99%!

[@MarcoFerranteWatches]

Thank you! Nivada Grenchen is not a brand I'm super familiar nor I've handled very much. Would love to know what you think of their pieces. Appreciate the support on the video 🙏

[@MichaelMitchell-vk9lk]

Great job Marko

[@canuckwatchcollector8664]

Blancpain is definitely A tier. Way ahead of several A tier brands you listed including Rolex. I have both and the Blancpain’s finishing is miles ahead of Rolex, Cartier and omega. They can’t be in the same tier as Breitling (have that too). But Rolex is Rolex and I agree with it being A tier. Also agree with RM being S tier. They are not for everyone!

[@MarcoFerranteWatches]

Totally fair criticism, definitely some personal bias at play when it comes to Blancpain. I'm with you on the others. I know some may say RM doesn't deserve it, but there are simply too many groundbreaking innovations and incredible pieces for them not to make S tier. Hope you enjoyed this 🙏

[@canuckwatchcollector8664]

@@MarcoFerranteWatches always enjoy your videos Marco. All the best in your new adventure.

[@MarcoFerranteWatches]

@@canuckwatchcollector8664 Thank you! 🙏

[@frankmirandosr875]

Zenith should be in A team for sure. Most of this list I would Agree. Thanks

[@Roy-vh9rp]

Not bad, but I don't agree with all of this. At least Blancpain should move one step higher

[@MarcoFerranteWatches]

Some personal bias at play there but yes agreed they can and probably should be A tier! Regardless, hope you enjoyed this 🙏

[@joelopic]

Yeah. Blancpain in the same level.of Doxa ? Wtf

[@Stoopidgen-xer]

Where would Edox land on your list? I never see anyone acknowledging them as a brand at all.

[@WickedRichie]

Interesting list! Agreed with most of it, but once you put Rolex at A tier it felt like a lot of those other A tier brands didn't belong there.

[@WickedRichie]

Also why didn't you list Ming? 😉

[@R10_114]

What do u think of Bovet?

[@MarcoFerranteWatches]

Excellent brand! Given their ingenuity and them being one of the few watch brands which makes everything or almost everything right down to hairsprings in-house and the breadth of complications they are able to execute, I would rank them in S tier. Hope you enjoyed this 🙏

[@ListenToPowerViolence]

That is Marco playing piano and singing in the intro.

[@TheWalter777]

wow that was a lot, goodjob , i enjoyed,👍

[@MarcoFerranteWatches]

Thank you! I sincerely appreciate the support 🙏

[@cougarbatterie]

In essence, here is his ranking: expensive high end swiss brand in A tier and affordable watches in D tier. Wow, man! Thanks for the insight. The more expensive it is the higher the ranking. I'm sticking to my Citizen, Seiko, Orient and Casio. I guess I buy junk but heck it tells time , they're robust and 90% of the people ou there don't ever have a clue about the price of a watch even if you're wearing an AP. Just for the anectode, I was wearing my Casio Duro with a jubilee bracelet at the pool and a kid told me noticed it and told me nice Rolex! 😂 Real story.

[@neilstott2571]

casio kill the wall custom has 50/50 wrist time alongside my tag limited edition senna, there are better watches without a doubt by a long way but aesthetically hard to match. got a nomos campus too which is lovely. Vacheron blue dial for the grail

[@MarcoFerranteWatches]

That's a killer collection! Hope you get that Overseas it's an amazing timepiece!!

[@mikemurphy8996]

Canada 🇨🇦 Loves you Marco. Come home, we have watches in Canada as well.

[@MarcoFerranteWatches]

Haha thank you! I do miss Canada but love the USA. Appreciate the support on the video 🙏

[@mostlycloudy1738]

You’ve got to be joking about hublot 😂😂😂

[@MarcoFerranteWatches]

Absolutely not, I can EASILY make the argument they are A tier. Their watchmaking is extremely underrated, I just dislike the outlandish sizes and designs they have. At the entry level, sure they are not great watches but you can pick them up for steals pre-owned. At the higher level, their watches are seriously impressive technically!

[@grant_a_parker]

@@MarcoFerranteWatches The Unico and MP11 movements are not bad at all. Hublot might not be quite my style, but there’s clearly a push (both internally and at the parent company) to move to in-house movements. Brand perception still playing catch up. But watches better than 15 years ago.

[@MarcoFerranteWatches]

@@grant_a_parker Agreed! Saying Hublot is bad across the board is a very outdated and reductive way of thinking. Heck I can think of some amazing Hublots made even 10 years ago. Again, I will concede the entry level watches are less than good, but high end Hublot is criminally underrated

[@PorscheCayenneS]

Typical comment by a guy with no deep knowledge about watches but just watches Nico Leonard and follows his taste blindly

[@LouisMorales-zx3jm]

RM- sorry not value. For my taste they are tacky. B tier at best Zenith- class should be an A TAG Heuer- Carrera and Monaco over priced? The new aquaracer overpriced? Tag should be B tier. Oris- priced right. Besides their latest in house movement they have been a bit vanilla. Still a B Tudor- meh. B at best. Nothing original Thanks for video

[@MarcoFerranteWatches]

Thank you for watching 🙏

[@OseiRegueiro]

Love AMZWATCH watch， Such a great looking watch to match with the precisionist movement.

[@grant_a_parker]

Breguet makes me sad. Not because the watches are bad - but because Swatch could be doing so much more with the brand. AP is definitely top tier, but you can feel how badly they want to be more than the Royal Oak. The 11.59 isn't there - yes, it's a good watch, yes, it's a material % of sales. But like 90% of those sales are to qualify for a RO. Can't blame them for trying. Everyone wants to be Patek / Rolex / Lange / (maybe Vacheron?), where you have a half dozen or so iconic models people are eager to pay retail for.

[@MarcoFerranteWatches]

I'm so with you in regards to Breguet, let's hope their newly appointed CEO changes things and really shakes things up. They truly are historic and one of the most important brands in the industry. As for AP I agree regarding the oversaturation/overproduction of the Royal Oak but it is arguably the greatest design of a watch ever so in fairness I understand why they do it haha

[@lamentate07]

Swatch is clearly the wrong home for them.

[@MarcoFerranteWatches]

@@lamentate07 I could not agree more!!

[@Dee-b7b]

Ulysse Nardin should be S tier.

[@MarcoFerranteWatches]

Fair criticism, UN is a great brand no doubt. I don't personally see them that high but they certainly have the merits to be an S tier brand. Regardless, hope you enjoyed this list 🙏

[@Dee-b7b]

@@MarcoFerranteWatches Mega Yacht platinum The Stranger Platinum Moonstruck Safari Minute Repeater The Royal Ruby Tourbillon The hour striker The Blast tourbillon The Freak Grand Deck Tourbillon Etc… UN can school some of these companies when it comes to watch making. Great Video though.

[@MarcoFerranteWatches]

@@Dee-b7b Thank you I appreciate it! 🙏

[@marcelvandoorn8299]

Frederique Constant at the same level as Blancpain?! You must be kidding. "Affordable luxury", medium quality and wannabe/no provenance, versus real luxury and watchmaking. Strange rating. At least you put Glashutte at the A level (where Blancpain should be), but Omega is not at the same level of Glashutte and Blancpain. Really enjoyed your video though.

[@brankow434]

None of the Parmigiani watches shown are still for sale, the whole collection is renewed, with Tonda Pf, Tonda Pf Sport and the new Toric

[@irishbeltran9320]

This ranking is based solely on watch prices and not value for money. Seiko, Casio, Citizen, Orient and Tissot makes great bang for the buck watches but are all placed in the lower half.

[@Electra-xm7lu]

Casio belongs in the S tier.

[@MarcoFerranteWatches]

Fair, it is God tier after all lol. To be fair, I love Casio. I own a MrG Square and it is one of my favorite watches in my collection

[@IttisekK]

Very good list. I’d put Cartier in B, Zenith in A and modern Tag Heuer in B based on my ownership experience.

[@johnryan1159]

AGREED!

[@motogunner750]

In what world is Hublot on par with Blancpain?!? 😅 Good to see you on camera again, Marco!

[@CataVlad21]

Wasnt this guy working for Roman Scharf? He looks familiar.

[@isajrusyn60]

Blancpain, Panerai B hmmm 😅🤦‍♂️🤯

[@MarcoFerranteWatches]

Fair criticism. I can agree Blancpain may deserve to be A tier, definitely personal bias at play. Panerai for me is B tier all day but happy to hear your thoughts on why they should be ranked higher. Hope you enjoyed this 🙏

[@EarlyNai]

is this where Marco ended up?

[@MarcoFerranteWatches]

Yes you can find all my content here and on my instagram @watch.marco

[@ajbones4207]

The best list breakdown I've seen to date. Congrats Marco you've come a long way. Keep up the good work. Cheers! Subbed.

[@lockedowng]

Really great ranking from a very knowledgeable person. Lol @ me being in that c tier life. Spend 20 bucks, c tier. Spend 2k+, still c tier. I guess I have a type.

[@Reach4thecow]

Grand seiko? Should be S or A . Most beautiful dials in the game.

[@nickfotiadis9471]

Hi Marco , great videos. I’ve got a question for you Is Patek Philippe brings parts and movements from China ?

[@ollienilson1644]

All brands do that.

[@MarcoFerranteWatches]

Thank you! I would tend to agree with the comment underneath that many brands do this. I've never heard of Patek Philippe doing this, but I wouldn't be shocked if it is the case. Sourcing the raw materials/components for the cheapest price possible is the end goal for any business to maximize profit - which is the goal of any business at the end of the day. So long as the parts are then finished to a high level by a watchmaker - which one would expect from Patek Philippe - I don't see an issue with it if they do source parts/raw materials from China. Hope you enjoyed this video 🙏

[@eurocraftccr]

I would argue on like 30% on this list but, it is your video and your list. Do is as you want it. I would also add like 20 more very good watch companies that aren't that popular in states. So, this is very popularity companies list too. I like your vides anyway.

[@eben8265]

Homage is the Best🤣🤣🤣

[@marcmanchesterunited6212]

Cool video. Greetings from Switzerland

[@MarcoFerranteWatches]

Thank you for the kind words and support 🙏

[@mondrayuk]

You are about 95% right with your categories. MontBlanc should be a B. Blancpain should be a A. Ebel is a C. Maen should not have been classified as it is a young company with very little history. Doxa did well to get a B and that would only apply to the SUB range. Bell & Ross top tier C or bottom tier B. The same with Sinn. Girard Perregaux top tier B or bottom tier A. Louis Erard should be a B. Much of this grading is subjective but your rationale was great in most cases. Good ratings overall. Thanks.

[@joelopic]

I struggled to watch when Blancpain went to a B alongside Doxa

[@cenekbaca6469]

Great ranking👌 What is your daily and dream watches?

[@sayeedrahman7800]

Rolex. A tier. Marco. Thank You.

[@MarcoFerranteWatches]

Rolex is A tier!! Haha my main point is sure they don't make minute repeaters or top tier complications but they EASILY could if they wanted to. Rolex could hire the best watchmakers in the world tomorrow and in 1 year or less have the most earth shattering movement anyone has ever seen. It just isn't their niche. In their sports watch niche - if we are being honest and taking all the hype away - they are still the best built and most reliable sports watch on the market in my opinion

[@sayeedrahman7800]

@@MarcoFerranteWatches yes I appreciated your accurate assessment. Thank you was yes some one said it right ❤️

[@melspinella30]

Great video Marco. Three comments: 1) Love Vacheron as well - my favorite brand, but not the oldest (even if you believe the story debunking Blancpain - which I don't), Favre-Leuba would be the oldest brand since they started in 1735 and have been continuously producing watches since then; 2) You really shouldn't rate a brand if you don't know it - putting Maen which is a fine C-tier microbrand out of The Netherlands - in F just comes across as ignorant and you are better than that; 3) It would be great to see you rank within price bands - I never see anyone do that. It's really hard to compare a FPJ to Certina. It could really be interesting to see how brands in the same price bracket stand up against one another. Additional item, my pet peeve is that Montblanc will not split out Minerva. Minerva is truly an "S" brand but I agree with you it gets lost in the averageness of the rest of Montblanc.

[@MarcoFerranteWatches]

Thanks for the kind words! 1) I think the evidence is pretty compelling against Blancpain and the fact they never showed the record of being founded in 1735 publicly is pretty telling in my opinion .. 2) It is what it is, I explained I wasn't familiar with the brand so I don't think I did anything wrong .. 3) I think brands across pricepoints can be tough. Maybe models across pricepoints like comparing 20 watches between $15,000-$20,000 probably makes more sense Agreed on Minerva. My Montblanc Monopusher chrono is a true gem in my collection. I feel very lucky to own it. Thanks for the support on the video 🙏

[@tungstencalais3201]

@@MarcoFerranteWatches Probably shouldn't rank a brand you don't know much about, definitely not put it in F. Agree that Maen is probably a C tier microbrand

[@daviddejonghe8696]

Why judge a brand if you can't judge a brand. Don't include it instead of giving it an F tier below Invicta. Maen should be a c list minimum.

[@cjb10350]

How would you rate Angelus?

[@MarcoFerranteWatches]

Excellent new indy, I would rate them a solid A tier brand. Very comparable to Moser in my opinion. Hope this makes sense and thanks for watching the video! 🙏

[@franco2739]

Bulova at the D rank is off. IMO they are a C. With the HFQ movements, the CURV, Lunar watch, and Devil Diver they have some good stuff going on.

[@sbsb6494]

wait... what... youre with Burdeens??? I gotta get a VC from you!

[@MarcoFerranteWatches]

Haha yessir I joined the Burdeen's team a few months ago. What a pleasure to be a part of this great team. Feel free to get in touch with me via my Instragram @watch.marco .. hope you enjoyed this video! 🙏

[@thekid5001]

Obviously this is ranking is very individualized, which I respect. Was surprised, given your knowledge of watches and horology that you didn't include Greubal Forsey in the ranking. I am never going to be able to approach one of their watches when it comes to $ but their Balancier is one of my favorite designs

[@naveenkataria661]

I can't help but agree with this list because my faves are Longines and Cartier and I think you ranked them perfect 👌👍

[@lamentate07]

Longines are let down by their cheaper watches for the most part. Aside from some of the Flagship Heritage watches, there isn't much of value in their catalogue under 2k USD, and their better watches start at around 2.5k, generally speaking.

[@MarcoFerranteWatches]

Thank you! Tried to be fair to all brands but personal bias does affect the list here and there. I think I'm overall pretty pleased with my list. Glad you enjoyed this 🙏

[@danielbercovici5202]

CW definitely B tier 😁

[@loaim2791]

looks like price is a main factor in this ranking

[@oaktana1808]

You are class

[@MarcoFerranteWatches]

Thank you for the kind words! 🙏

[@afraza5946]

Not surprised, this is exactly what I should be expecting from a jeweler. Ranking as per how expensive watches are generally from a brand. The RM raking really brought out a proper laugh from me. Kudos to that. But a terrible ranking list tbh.

[@charlesaloha9232]

Marco, when did you go to Burdeens? I have my eye on that Moser venturer

[@MarcoFerranteWatches]

I joined the team about 2 months ago now. An amazing organization to be a part of! And absolutely it would be a pleasure to help, feel free to reach out to me on Instagram @watch.marco .. Thanks for the support on the video 🙏

[@MAKESQ]

There are a number of interesting , innovative and "craft" German brands that you left out of this ranking: Dornbleuth, Stefan Kudoke, Jaeger and Benzinger, etc, that you could have considered and compared with the Swiss brands.

[@paulhart2021]

Maen is a solid C or B. Value for money, a A or B

[@abelvasquez2804]

bulova should be in the c tier at least , there marine star watches are great!

[@codycrawford471]

IMO. Zenith to A, Doxa to C, Ball to B, Zinn to B, Richard Mille to B, Hublot to C, Oris to B, Blancpain to A.

[@basswars7060]

The only problem I have is with the "WORST" labelling. With the exception of Invicta and Tag, every watch brand on the list is good value for money and each of these companies make some excellent watches. If the price of a watch is what determines its "best" rating, then consider just listing the prices and say the most expensive ones are the best. Also, Casio is S Tier. The Pope wears one. My idiot brother wears one. I even bought one and put it in a drawer and have never worn it because it's too big and ugly. Can F.P. Journe make that claim?

[@MarcoFerranteWatches]

Fair criticism, at the end of the day this is a personal list so it really is all about preferences. Was never a Casio guy and now I own a Square MrG so trust me I love Casio. Hope you enjoyed this 🙏

[@basswars7060]

@@MarcoFerranteWatches Fair point. The video was great and your analysis of each brand was thoughtful and educated.

[@fullmetalcustomsdavidpark3443]

For the most part, I agree with the categorization. However, unlike Niko, he ranks them on a yearly basis and whether they are innovative or not. Not what you have done here. Rank them in general terms. A very good ranking system. As far as RM goes, I agree with you that they are highly innovative, but I hate skeleton watches... Takes you two or three looks before you understand the time... I have the Hublot Big Bang skeleton, and I know I am going to get some haters, but I absolutely love the watch, but it is a b*tch to read time. And this is coming from a person who owns a Patek, ALS, AP, and Moritz Grossmann, as well as a Swatch! Along with many, many other brands. I guess I could afford a RM or an MB&F if I sold a third of my collection off...but I just can't do that. I love my watches.

[@MarcoFerranteWatches]

Thanks for the kind words! I tried to be fair to all brands but no doubt some personal bias will always affect the list. You have some great brands in the collection and enjoy the Big Bang Skeleton, I think it's a great watch! Skeleton watches definitely take time to appreciate, I totally disliked them for a long time but I've really come around to them. Glad you enjoyed this and thanks for the support 🙏

[@fullmetalcustomsdavidpark3443]

@@MarcoFerranteWatchesThank you Marco. I have seen you on Grey Market with Roman a lot and loved your takes on watches. Good luck with your business! Take care, Dave

[@2GoodLookin]

How the hell can you put Chanel on B tier? Please explain.

[@MarcoFerranteWatches]

Look up Chanel high horology watches, they are phenomenal and made in collaboration with independent watchmaker Romain Gauthier. Seriously underrated watchmaking from Chanel!!

[@2GoodLookin]

@@MarcoFerranteWatches Interesting. So what percentage of Chanel watches are considered high horology cause I've never seen any in any stores?

[@MarcoFerranteWatches]

@@2GoodLookin not all but a good amount are very high quality. They for sure have a high horology line, harder to find in stores but it's fantastic

[@jannenonghan]

To start with! Try to give some respect to the brands you are talking about and start to pronounce the brandnams correctly.

[@MotleyInvestor]

I like how this thumbnail has us wondering if rolex is in S or B tier.

[@MarcoFerranteWatches]

Haha thank you, my guy absolutely killed it with this thumbnail imo! Hope you enjoyed this 🙏

[@MotleyInvestor]

Good video, I just finished watching it. I see you split the middle with A tier, which is probably appropriate.

[@MarcoFerranteWatches]

@@MotleyInvestor Rolex is A tier!! Haha my main point is sure they don't make minute repeaters or top tier complications but they EASILY could if they wanted to. Rolex could hire the best watchmakers in the world tomorrow and in 1 year or less have the most earth shattering movement anyone has ever seen. It just isn't their niche. In their sports watch niche - if we are being honest and taking all the hype away - they are still the best built and most reliable sports watch on the market in my opinion

[@FINAL-B0SS]

​@@MarcoFerranteWatches "they are still the best built and most reliable sports watch on the market in my opinion" - sounds like they belong in the best/most tier to me :)

[@MarcoFerranteWatches]

@@FINAL-B0SS totally fair! However, for the reasons that they don't make high level complications, I simply can't put them in S tier personally

[@brysoga]

Blancpain in same category as frederique constant. Credibility lost.

[@LilSnooze]

Audio on this was super strange

[@MarcoFerranteWatches]

How can it improve? Totally open to hearing your feedback!

[@julienfroidevaux1143]

Rank Corum its one of the few higher end brands I imagine buying . Its just not on anyones radar .😢

[@saadgandapore]

My favourite brand is QQ

[@MarcoFerranteWatches]

What's that? Never hear of them lol

[@tomwaters2788]

Longines on the same level as Chanel bhahahaha

[@MarcoFerranteWatches]

Look up Chanel high horology watches, they are phenomenal and made in collaboration with independent watchmaker Romain Gauthier. Seriously underrated watchmaking from Chanel!!

[@peterpicard4028]

@@MarcoFerranteWatches Yeah, but you virtually dismissed Longines as just "value for the money," ignoring the brand's historic contributions to watchmaking history...

[@atahanyldrm1926]

Breitling and FC better than Ball and Baume? Breitling watches that cost 5k dont even have in house movements. Just modified movements.