How Starbucks Really Became A Coffee Giant

[@BusinessCasual]

🚨We have received thousands of comments reporting that KZbin removed our most recent video, _Why I’m Suing KZbin_ from your sub-feed. Worse yet, they are now suppressing traffic to all of our other videos. We need your help. If you are reading this, _please_ take a moment right now to subscribe to our free Substack to make sure you receive our next video. ➡ businesscasualhq.substack.com (using a non-Gmail address is highly recommended)

[@Rahulrahul-cz2tn]

not even a single second as a viewer I was distracted to click any other suggested video by other channels,great quality content,keep it up

[@BusinessCasual]

Thanks Rahul! Glad you enjoyed the video :)

[@platinumphonesandcomputers]

Me too, Business Casual you should give us behind the scenes of how you create such interactive videos

[@uucea]

Imagine being the founder of such as massive company Walking on the street seeing people using the product you created

[@Patrick10271995]

Or being those 3 founders (not Howard) seeing Howard Schultz succeeds and many people drink starbucks. You could have been Howard Schultz only if you listened to him before.

[@w.954]

Imagine

[@jaketran]

this voice is majestic lol

[@joshuajoe1419]

I love your vids

[@brandontauwunshen9739]

HI JAKE!

[@subscribetomyyoutubechanne1543]

Oh it's jake

[@seelaTV]

I agree Jake! Yours sounds street smart!

[@rc2884]

The US isn't obsessed with coffee, it's obsessed with sugar

[@dexonpoint1014]

Ryan C true. Starbucks is trash.

[@Austin8thGenTexan]

@@dexonpoint1014 Sugar is poison ☠️

[@aaryt]

The government encourages and supports American's high fructose corn syrup addiction

[@Austin8thGenTexan]

I shouldn't have left a reply about sugar being poison, and said nothing else about what to do! If you're not already convinced, please read Sugar Blues by William Dufty (1st published: 1975). Still in print, available everywhere. 👩‍🏫

[@LikaLaruku]

As a person who drinks 3-4 cups a day but will not drink unsweetened coffee, I cannot refute this.

[@AndiKola]

The US, the place where a ton of people go to coffee shops and will drink anything but coffee.

[@cv4809]

@Xeno Phon you're so woke

[@cancelled_user]

in 0.4 litre cups.... omfg :-/

[@ED_667]

@Xeno Phon They are no terrorists, no one are. The country is too seperated, it seems like another Civil War was coming, though it will never happened, but the division of people are very clear. 2 parties fight each other without restrain, throwing everything they have to win the election. Racism still occur, and the country is in a mess. It might take another Lincoln or Washington to actually bring America back to its track. I am not american, but i feel poor for them. California has its people working together with its mayor, even planning to be the states that emits no gas in 2050. So i suppose that some people are still good, but overall USA is a mess now

[@LikaLaruku]

Not true in Seattle. Maybe 1 in every 10 people will get a tea or italian soda.

[@timmitoz1380]

Kenya a country that grows alot of coffee but drinks Tea.. We will continue pumping caffeine in your veins...

[@locustswarminbound8702]

I work at Starbucks, I’ve never had an entry level job that treated it’s employees so well. It’s the only company I’ve worked for that I can say my partners and the community feel like family. Especially during the virus, they closed down our store but still paid us for the hours we were going to work. I love this company and how they take care of their partners.

[@bloodwargaming3662]

What the wage if i ask no offense.

[@locustswarminbound8702]

@@bloodwargaming3662 None taken, I work in California so our pay was $15.50 an hour. It’s increasing to $17 an hour by the end of the year. Plus a 5% raise since i’ve been with SB over two years.

[@bloodwargaming3662]

@@locustswarminbound8702 nice ig it's significantly higher than what you get in mcd ,burger king and all those places

[@liannebedard5521]

@@bloodwargaming3662 Good grief yes. And when stock options are included, employees who stick around have done extremely. well..

[@malaquiasalfaro81]

Dang I was paid $12 at Starbucks back in 2017 when I was in California. Maybe I ought to try and reapply

[@Snowy123]

This guy is the American Dream

[@WHATISUTUBE]

Thats amazing. He somehow convinced people to pay more than 6 times what they normally would pay for a cup of coffee. Marketing is a powerful veneer

[@whiterider1414]

Good point!

[@yessir2514]

@Jay Talents what's the difference?

[@illsaveus]

Didnt he improve the product tho with freshly pressed, better sourced beans, and a positive comfortable atmosphere? I feel like you aren’t comparing apples to apples here.

[@WaveRider1989]

even today I go to starbucks, caribou or any coffee shops avail to sit down and study/work. Its that environment that Starbucks created.

[@JohnSmith-kj2od]

It was better quality tho, makes sense

[@NoName-zb1gm]

I'm not even a coffee drinker but as a business person I appreciate what Schultz has created. He's not one of these celebrity CEOs who arrived when the company was established. It's all his. I've read his books (which you should probably cite when taking excepts from them) and even got to see him speak in New York about 10 years ago during his book tour. Schultz has many talks right here on youtube worth watching.

[@PlzzSayLess]

Honestly I get his vision for wanting to introduce European coffee culture to the world, but it's not the best version of it. Like Starbucks doesn't do very well in Italy, Spain, , South Africa and Australia due to the fact that they over charge for the same experience all the other places offer and it takes away from the cafe culture. Good video though!

[@legaciestr]

GulliblePanda they are very popular in spain bro

[@osmanyousaf7866]

Was going to lay down my thoughts in this comment section, but read your comment and found them already there!

[@osmanyousaf7866]

@@legaciestr actually, their market share in Spain is inconsequential. Any local coffee shop will give you a much better overall experience.

[@ryhanzfx1641]

@@osmanyousaf7866 yeah but unfortunately the keyword here is local unlike Starbucks that are known, like how McDonald was in a hype back in Russia after the Soviet collapse

[@happylife5654]

in uk costa coffee is much more popular

[@manilaproperty6415]

Starbucks selling best experience not products. Genius marketing😊

[@door-to-doorhentaisalesman2978]

Please do history of IKEA.

[@attalan8732]

It is wrong to say people over profits, it is right to say people over shortsighted profits, because the truth is that a respectable company, while making less profits per annum, will have a far longer lifespan and public trust.

[@attalan8732]

And I'm not being cynical about this, I'm not saying they only do what they do to maximise long term profits. I'm saying that doing what they do results in maximum long term profits. Isn't that wonderful?

[@acthoundentertainment]

@@attalan8732 No I wouldn't say its wonderful at all.

[@Je.rone_]

Coffee craze, is reall i worked as a barista for a bit and people get weird about their Starbucks 😁

[@naufalap]

people wants to be special, so they make orders as unique as possible

[@Je.rone_]

@@naufalap this is true,

[@Brian-hd4rb]

man I see you everywhere haha. Here, the dave ramsey show and I forgot the name of the other channel

[@lovinax]

@@naufalap cinnamon roll Frappuccino

[@Adrian.Salvatore]

And then you remember Starbucks in Australia... Premium coffee that wasn’t good enough....

[@MiniSuperHeroesToday]

This was a fantastic watch! Excellent work!

[@OWilko]

There's a rather large chunk of history missing from this piece, which is in complete contrast to the point made "the company stayed true to a philosophy of corporate social responsibility a belief that profit should always come second to people", the part where Starbucks got caught avoiding paying £millions of taxes on record profits in Europe, Starbucks have never recovered since then especially in the UK

[@ryhanzfx1641]

I can see that in multinational corporation, even Ford does that

[@habalula15]

"Dont reinvent the Wheel" "The wheel is the best invention in history" I have heard those two phrases more times in my life than i can count. Please Business Casual, do a video on the wheel. Mabey you can talk about the future of wheels aswell, ive seen some prototypes of a smart-sphere instead of cylinder like wheels.

[@davidmin3583]

"great tasting coffee" Europeans watching snorts silently

[@caroltan8257]

I remember the Starbucks craze here in the Philippines between 2006 to 2008. It's expensive for a coffee at that time but young adults would dress up and went to the cafe and would take up chairs outside the cafe or near the glass window, so they can be seen by other passer by and STAY there for a long time. People want to be seen that they can afford an expensive coffee. It's really an awesome coffee but at that time, it's more of a social status brand.

[@PamelasLas]

I used to work at Starbucks and can say that you get hours based on how managers treat you. If they don’t like, you get worse shifts or almost no hours at all

[@maxiking8272]

In Germany (and most of Europe) you can get a good cup of coffee at every local cafe or rostery and it will cost you less. What you won't get there are those trendy californian beverages which are basically just milk and sirup.

[@smitasuhas7981]

This is the most underrated channel on KZbin

[@BusinessCasual]

Gaurang Thank you! ❤️

[@lavieenrose5954]

Business Casual I agree, and subscribed yesterday.....So glad I did, thank you BC 👍🏽

[@vanguard7361]

What software do you use for editing?

[@marfesh.hlimawma8882]

This popped up to my YT morning recommendation and after watching it, I felt like it leaves a warm and delectable sense of aroma for a new inspiration.

[@eminmehtiyev23]

Another awesome video by Business Casual Thanks. I was just wondering, how do you make your videos so good, what do you use?

[@jeze8346]

Top production as always

[@nicolasmarazuela1010]

4:12 "there were no such things as dedicated coffee houses" Austria, Nothern Itlay and Bavaria: "Are we joke to you?"

[@chrismissile360]

Opening a store in the Forbidden City and then get denounced by Chinese state media is probably the most gigachad corporate move I’ve ever heard of.

[@nekkidbuns]

I audibly cringed every time he made a pun >_< good job

[@perpetuated]

I'm all about puns, but these were terrible..

[@17ThomasMakhlouf]

Nice story. I still won't go to Starbucks for coffee.

[@raffaellosanti9806]

No kidding. If you don’t fit their agenda politically you’re invited to leave.

[@renren1429]

Same

[@BrownieX001]

I would be interested in your take for mobile branding. How Apple/Google vary and just the nuances that the high end are separated by price alone instead of specific brand like car manufacturers do.

[@cancelled_user]

Oh no! I just finished my afternoon coffee when I noticed a new video from BC. Now I must make another one before I start watching! Even the video itself is going to be about coffee, yum!

[@MeTheDiamondMiner]

I never comment on videos, but this is art. Good work man, really.

[@BusinessCasual]

Thank you Erick!

[@LikaLaruku]

The show is on the other foot for Starbucks in Seattle. 10 years ago, they were putting all the mom & pop cafes out of business by buying them out, now it's the other way around. People want more flavors to choose from, like irish cream, kaluha, rose, & lavender. They've also got new competition from the popular new Dutch Brothers chain that got good PR from the California fires a few years ago.

[@milagrinafernandes4654]

I think he is like Steve Jobs in Coffee, with a great friendly fragrance. A great salesman who can return after years and can grow the company again. I wish I was a salesman, but I am an engineer. Love your videos of these great motivations. Great job Mr. Business Casual.

[@someguy23475]

Starbucks has some of the worst coffee I’ve ever tasted, not to mention they charge way too much. I was in Seattle six years ago, and didn’t bother to walk a few blocks to see the original, that’s how bad I think their coffee is.

[@kaiyoung9983]

I barely know anyone who goes there to actually drink regular coffee. It's all vanilla lattes and caramel macchiatos and java chip frappuccinos. I'll admit, those are kinda good sometimes.

[@jilha1122]

Please put subtitles like before I am deaf

[@krishna97]

The best content ..it worth you take the time for each content

[@BusinessCasual]

Yathinder Krishna Thank you, Yathinder! We work hard! 💪

[@csanton3946]

I love the Starbucks experience of sippin coffee on their stores while chatting with friends or reading a book or browsing my phone. Everything seems to tastes so much better because of the relaxing ambience of chill music and white noise of peoples conversation. What i dont like is their coffee, it really sucks, if only they can make real coffee like those in Italy

[@uthmanbaksh3530]

One of the most detailed videos about Starbucks out there! Loved every minute of it!

[@emperor_of_the_romans]

Amazing video Business Casual...Just love it...keep it up

[@platinumphonesandcomputers]

Am re-watching this video to learn how you create such interactive video

[@Mixer977]

In 15:02 Poland is not marked on the map even though there's almost hundred of Starbucks throughout whole country and Starbucks operates in Poland for 12 years now.

[@eputinngr8220]

My best business Channel so far! Great work pals!

[@madhunittor]

This is one of the best and inspiring stories

[@devingiles6597]

Hey, Business Casual. Can you please do a video on Walmart?

[@BusinessCasual]

Devin Giles Thanks for the idea, Devin! 💡

[@aravindkumar609]

What an inspirational story!

[@michaelcarbon1714]

Great video and loved all the coffee puns

[@jaquelinehoshihara6567]

I enjoyed watching the video! it was a great learning for me :) thank you

[@sumittrox143]

*Great Content Man* Keep them coming

[@BusinessCasual]

BK Sumit Thanks for watching, BK!

[@siddharthdarji5206]

I love your channel

[@smitasuhas7981]

How do you edit videos??

[@therealvortex100]

Found new Informative channel. Thank you

[@smitasuhas7981]

Your channel is best for entrepreneurs

[@jimbopdx63]

Fantastic video! Thank you!!!

[@Pratik_limaye]

Glad i found this channel on browse the details of each video are great! Keep the good work up man!😄

[@atulpol]

Everyone should learn the art of story telling from this channel. Commendable job. Keep it up guys!

[@senthilkumarn4u]

Good CEO have character rather than money has their motive....

[@whiterider1414]

YES CHARACTER IS KEY

[@rudinolivergeorge555]

Can you do a video on cornelius vanderbilt

[@yourlivv]

♥️

[@rudinolivergeorge555]

😁😁😍

[@AlexandreBFK]

Coffee was once a weak and watered down drink... and if you want a taste of the past, go to Starbucks 😂

[@nissarahamed]

Another great documentary! Always been a fan of Starbucks as a business!

[@BusinessCasual]

Nissar Ahamed Thanks for watching, Nissar! Glad you enjoyed the docu! Many more on the way ... stay tuned!

[@door-to-doorhentaisalesman2978]

Please do IKEA.

[@dhruv83]

We love your work, BC! ❤️

[@BusinessCasual]

Dhruv Raj Sharma Thank you! 🙏

[@rishab.b9165]

Under rated af!

[@roccaraso1771]

Huh, now this funny, Shultz stepped down the day I was born, I guess it’s not a coincidence then that even though I live in Italy stubucks is my favourite coffee branch

[@jezalb2710]

Do they even exist in Italia?

[@roccaraso1771]

@@jezalb2710 yes, the started opening recently, we have the biggest one in Europe as far as I know, in Milan, by its still very early in their presence in Italy, atm present only in some of the major cities

[@jezalb2710]

@@roccaraso1771 I used to frequent Starbucks in Ireland. Not great coffee imho.

[@jezalb2710]

@@roccaraso1771 to me it sounds like opening Pizza Hut in Italy.

[@AmanGuptaDreamer]

man, how did you make these videos? they are really amazing. which tool do you use?

[@Kartikaydpawar]

These videos are addictive 🤤🚀

[@BrownieX001]

Could you do a video on Lenovo? How they bought the ThinkPad line and Motorola brands to enter into the respective markets with a well known brand.

[@Jack-ni2qs]

Please inform the editor that panning shots disorient the viewer when used repeatedly over minutes of video information.

[@Batman_akzo]

My 2 favorite channels. Business casual and cold fusion.

[@sn5131]

Great video. Pls make more videos

[@economicsinaction]

Fantastic quality video! Great job

[@nathanbarretto335]

Really amazing detailed and informative videos with alot of insight and research put into them really enjoy watching.

[@RajashekharaC]

Thank You for Sharing Information ℹ️

[@sethe-c260]

Does this guy sound like and English person doing an American accent?

[@saudia742]

Seth E-C Dose not matter bro Information is the target not accents

[@M500VYN]

Seth E-C somewhat like Americans trying to speak English

[@andrewlachance2062]

@@saudia742 Yah it matter. For people who've followed this channel since the begginning, especially, it's interesting to see how the creator has changed his strategy for each video. That may not be what Seth was heading towards, but thats what makes that observation interesting to me.

[@SirNarax]

There is probably a perception that the US is a coffee drinking nation because the people that drink it talk about it or show it a lot. Where as most people don't even think about it. When you see a sidewalk in New York filled with people drinking coffee you think "coffee is pretty popular here" but when you look on the other side of the street you don't immediately think about coffee.

[@sa_supercarz8499]

How do make the pictures in your videos 3D??

[@kwalityfintech6667]

Inspiring and motivating story

[@maxwellkafka]

“Want some foam in your coffee? It’s called a Cupakeeno, and you won’t believe what it costs!” -Arrested Development

[@theg6674]

Do make a video on the issues during the pandemic

[@theg6674]

Just love the videos from this channel

[@twinturbo5970]

Starbucks is expanding quickly in india

[@ravindertalwar553]

Greatly excited to explore in details please

[@mikethemechanic7395]

A lot of you guys are not even old enough to know how Starbucks used to be. I first started to go to Starbucks in the mid 90s as a teen. You would go to Starbucks for coffee for your French press etc. You sat down and read a book or hung out with friends. People went to Starbucks for the quality of the coffee. Folgers was the only coffee most Americans knew of. I would get invited to French press events after hours. I used to have a coffee passport. In the early 00s. Starbucks became known for iced drinks and Frappuccino‘s. The customers were on laptops and iPods. Starbucks became really popular. Everyone got jealous of their success. The past 10 years things have changed even more. If you want the better coffee you have to purchase the Reserve brand. They are not about the coffee anymore. I have tried independent coffee houses and they all suck. Been going to Starbucks every day the past 21 years. For all of you people who love to bash how expensive Starbucks is. I bet you spend just as much not more on cigarettes, wine, fancy beer or monster drinks. No one ever complains about the price of those items…

[@TTerminatorr]

great video, may I ask did you guys made the figures in the pictures stand out/appear close to the screen than the background ? or what is the technique called.

[@VOLightPortal]

A starbucks inside the Forbidden city? How on earth did they pull that one off? Lol

[@suveeshckumar]

Wonderful video wonderful lesson

[@vijithakatamreddy3731]

It’s really awesome💯💯💯

[@RattelP1000]

Can you do an episode on Whataburger of the food chain in Texas if it’s too short you can also add in and out burger

[@csanton3946]

Also dont forget that the Movie I Am Sam showing starbucks employing a disabled man struck a soft spot on all our hearts on what that store meant for the community

[@lee0037]

Great video buuuuuuut Starbucks is some of the most expensive but very average coffee in Melbourne... That's just my opinion though

[@kritish_01]

Who was drinking coffee along with seeing this video☕☕

[@awesomesrish96]

Great video. Can you provide the resources from where you gathered these facts? Would be really helpful. If you've links, please reply.

[@smitasuhas7981]

Make a video on Reliance company

[@bridgeworthjeff9593]

this channel has the best videos hands down

[@RadBunny2269]

Literally watching this as I take my cup of Ethiopian Yigarcheffe brew 😏.

[@larslover6559]

You guys are doing such an amazing job! Thank you for supplying top notch documentaries about the most interesting people and companies in the world!

[@unshaped3440]

Loved the video.

[@oguzkaan5106]

You should make a video about Domino's pizza.