How Ultra-Processed Foods Took Over America And Can Even Pass For Healthy | Business Insider

Marketing health foods is a multi-billion dollar business. But they may not be as wholesome as you think. Here are some common ultra-processed foods, and how to spot them on your next grocery run.
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00:00 - Intro
00:28 - Processed vs. Ultra-Processed
01:02 - How Ultra-Processed Food Affects Your Body
02:22 - Study Findings On Ultra-Processed Food
03:24 - Orange Juice
04:11 - Granola Bars
05:04 - Sports Drinks
05:54 - Gluten-Free Diet
06:43 - Deli Meat
07:30 - Plant-Based Meat Alternatives
08:00 - How To Identify Ultra-Processed Food
08:26 - Health Buzzwords
09:11 - Food Marketing
09:43 - Why Companies Are Ultra-Processing Products
10:13 - Possible New Regulations
11:05 - Credits
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#food #health #businessinsider
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[@indysgill]

US food is basically corn syrup.

[@thezfunk]

Look at what crops get subsidies.

[@RealMTBAddict]

Not after you grow up.

[@chenanigans]

And palm oil

[@Snakeplisskin440]

I just checked our BBQ sauce at work, Sweet Baby Rays, the first frickin ingredient is High Fructose Corn Syrup. WHY IS HFCS FIRST IN A BBQ SAUCE!? 17g of sugar in 2 Tbsp. It's ridiculous. It's so hard to avoid it. It's in condiments, all sorts of drinks, baked beans.

[@kelvinsantos1226]

😂 lol when did USA became capitalist? 😂

[@satriaamiluhur622]

I live in indonesia and it's the complete opposite. Fresh foods are cheap and abundant while processed foods are very expensive. Frozen pizza in grocery store is like 4$ per pack. I can buy a kilo of fresh chicken, veggies, and other things to feed me for entire day at the same cost

[@karolgsu]

It is similar in some Latin American countries, fruits and vegetables are usually fresh and cheaper in local markets than processed foods in the supermarket.

[@rizalassyfiya2133]

America's living in different game than the rest of the world bro

[@22ergie]

Oh, don't get me started on sanitary conditions in Asia...

[@MCXM111]

​@@22ergie don't compare sanitary conditions and poor hygiene of Hindus in India to the rest of Asia.

[@truthseeker7061]

@@22ergie Bronx and skidrow LA is much more dirty and unsanitize than many part of asian bruv, the hell are u smokin at ? 🤣

[@localfatty4364]

My favorite quote is, “long shelf life, shortens your life”

[@beskamir5977]

Yeah, not even bacteria and fungi want to touch something that toxic.

[@Mahlak_Mriuani_Anatman]

​@@beskamir5977 oh, they do i assure you 😂

[@beskamir5977]

​@@Mahlak_Mriuani_AnatmanI was joking... Obviously eventually it'll get broken down by bacteria and fungi.

[@majorburke9735]

Ever notice the bugs 🪳 don’t want white rice? 🍚 It’s bc the nutritious germ and bran have been removed. But they don’t waste them-they’re fed to the pigs. 🐷

[@timkono5645]

@@majorburke9735 You should try the Haiga rice. Its milled so that the germ portion remains on the grain of rice. probably better than white rice.

[@mavyszachary5377]

As an Asian, I'm eternally grateful I was raised by farmers. I've learned so much about life, to plant and cook my own food, to build, to take care of nature not to abuse it, to live not just survive. Life was good the way it is back then. The kind of life I want to give my children too.

[@amerasiann4645]

As an Asian myself, I totally agree with you. Unfortunately , our children will not follow our path .

[@gooby1926]

As an Asian American, I’m extremely grateful my parents taught me how to farm and cook. It’s not hard.

[@gooby1926]

@@amerasiann4645teach them

[@santostv.]

I’m European and my grandparents are farmers as well, so I can get produce 😂

[@popwilly3080]

​@@gooby1926 you are not lazy.

[@KoZeroSM]

I couldn't believe when I discovered that many US families send their children to school with packed foods like Lunchables, and a significant portion of US households lack the ability to cook meals from scratch using raw ingredients.

[@karsonbollinger546]

I think that’s in part due to our attachment to consumerism and the convenience of just going to a restaurant rather than cooking. Trust me I would take a home-cooked meal over anything else any day of the week if I could lol

[@DietBajaBlast]

This sounds like Chat-gpt

[@Bruna-od6uh]

I always think it's because whole foods are expensive

[@jimmyjohnn19]

@@DietBajaBlast

[@chrisrelhard]

@@changthao4875 it's less about race and more about the size. a family owned grocery store buying strawberries from across town to sell is going to have a lower price than safeway selling organic strawberries of the same quality, because safeway would be getting them from a larger farm further away and the cost of shipping those perishable goods is very high. it's why you'll also notice that the quality of produce doesn't compare. your local fruit stand can pick tomatoes when they're ripe and sell them. trader joes buys under-ripe tomatoes that won't bruise as easily or rot as quickly, then lets them ripen on-location. vine-ripened fruits/veg make a HUGE difference on taste and texture, not to mention nutritional value.

[@christianlira5329]

We should start treating processed food companies like tobacco companies. What they produce basically has no benefits to our lives when eaten. It’s also concerning that children are their highest marketshare.

[@ebonylo.]

Yep put the items in the children's reach so they can see it and want to get it

[@aribloch]

Processed foods have great benefits. They also have downsides. That doesn't mean we shouldn't have them ever

[@WhalesArePeopleToo]

Yeah, I think they should be taxed and healthier foods should be subsidized (on top of other regulations and taxes on the producers). We would also need a way to encourage producers to make minimally processed and healthy convenience foods.

[@hydrakn]

Processed food companies did learn their marketing and production strategies straight from cigarette companies and with no regulations and campaigns to push back scientific studies its no surprise they flourish today

[@santostv.]

Ufp’s are the problem and not processed food, about higher tax in Europe we already have sugar tax although it is perfect is better than nothing and farmers are subsidized.

[@glichjthebicycle384]

This should be taught in schools. One year of nutrition education goes a long way. People have no clue and just eat what's available and tastes good.

[@jasonlanning2394]

Nutrition is taught in schools, it started with the food pyramid. A complete disaster that has destroyed the American diet. Since people have only gotten sicker and fatter.

[@b0mberman]

It makes too much sense. I’m sure govt won’t let it through.

[@mikeygames5946]

That would be more nutrition education than your average doctor in the USA receives in their entire degree program!

[@rizalassyfiya2133]

Nuh uh, dont think big corpo gonna slide this off 😂 look what they did on sugar tax

[@workofivory]

It’s not their fault either! They don’t teach this in medical school either

[@dom_the3166]

"How Ultra-Processed Foods Took Over America" implies some sort of explanation of the history of UPF, not just a video about what it is.

[@RH1981___]

She explained that very well, it took over because of: Advertisement, misleading buzzwords, incentives from the government and lack of regulation...

[@hansmemling2311]

@@RH1981___ thanks for the correction, I deleted my comment. Good day to you ;)

[@djJinjiny]

And I’m totally not surprised by anything she said

[@adamseidel9780]

UPF is a made up fad concept anyway. You don’t need some new fad definition to understand chips are bad for you and it’s bad that people eat so many of them.

[@mariesmith9508]

@@adamseidel9780I suggest at the least looking up a list of UPF foods before so flippantly calling it a fad term lol. Of course we know chips are bad but a lot of people think the margarine they eat is good for them. Or their cereals and the plant-based milk they put it in. Over time they’ve swapped out more and more ingredients for processed ingredients, because it’s cheaper and the government subsidizes this. The government then puts out stuff to tell you that margarine is better for you than that full-fat butter. This cereal is good for your heart, etc etc.

[@justayoutuber1906]

Ultra processed food does have an addictive quality. The more you eat the more you want. I have avoided all this high fat, high sugar food and after 6 months I didn't even crave it anymore. I also lost 20 lbs without even working out.

[@ptm374]

Ditto, I found that I don’t even crave junk foods after breaking the cycle.

[@monkeBeastTitan]

just don't let people convince you into eating it again with the appeal of "moderation" lol

[@EhurtAfy]

Depends, whole food diet is absolutely ideal, but many whole foods have a lot of calories like cheese and nuts. I was getting fat eating almonds, peanuts, cheese so I stopped snacking on those and switched to sugary candies. Each piece of hard candy will last a few minutes and a handful of them are only 60 calories. I like how long they last. I avoid chocolate and butter candy so it's not high fat/high calorie. Because the calories were much less, I was able to lose weight. Obviously, I eat healthy meals, just talking about snacking

[@DiogoSena]

I’m European. I Love America and its food, but two weeks over there and I feel like I need to come back and detox.

[@NeiltheDeal]

Back to eating beans and fish n chips?

[@Mariatrieseverything]

I'm American but was raise with a traditional Mex diet. And I relate with that 😂.

[@Elle-vm3ge]

As ignorant as your stereotyping is, beans and fish are actually incredibly healthy

[@abididubidi7815]

Did bro say he was english?🤣​@@NeiltheDeal

[@DiogoSena]

@@NeiltheDeal u can choose to be ignorant or actually face the reality most dishes and products in the us are made with ingredients banned everywhere else.

[@t.miranda176]

As a kid I was really bothered my mom didn’t put Cheetos and Snickers in my lunchbox, she also insisted in sending fruit drinks made from scratch every morning instead of bottled orange juice. I never picked up the habit of snacking ultra processed food, that doesn’t mean I don’t eat pizza or donuts once in a while. But the thing is, those foods are definitely avoidable. And once you quit them, after a while you can literally smell the chemicals and feel repulsion. It happens to me with super market bread, cold cuts and chips, the smell is nauseating. And it baffles me to see people at work getting Takis and coke every single day. With this I’m not saying my diet is better or that I’m healthier than others, I’m just pointing out that you can save a lot of money and improve your organism by cutting out ultra processed food.

[@call_me_mado5987]

Yeah i can feel you, and once I started reading the food labels on everything like a maniac, made me avoid chips, candies, and stuff like that almost entirely. I still will eat them like once a month, but definitely way less than before. Like did you know a can of pringles, is 900 kcal?! I used to eat that stuff all the time, and not to mention, i ate gummy bears and a coke with it, my diet has completely done a 180 since I have started reading the labels and started working out.

[@tonyburkart8404]

This is maybe the single biggest public health and policy crises in America that is the most ignored. When we talk about equity we completely ignore the fact that we feed our poor, chemical biproducts that kill them faster than tobacco and alcohol. If you want to eat healthy in America, you need money. The government should adopt something closer to EU or French food standards

[@clanstyle094]

This video fails to reflect on the fact that the rising consumption of ultra-processed foods, is correlated to the increase of lower median-income households. The convenience and inexpensivness of this type of food, in addition to the rising cost of fresh produce, makes it ultimately a natural selection for many individuals.

[@AngelineProductions]

Yep. Socio-economics absolutely drives health crises in the US.

[@juliaprice7220]

That and the time required to cook whole foods from scratch for all your meals. With many American parents working 2 jobs, it's no wonder they send their kid to school with a ham sandwich rather than a home-cooked meal full of protein, veggies and whole grains. Who's got the time? If I can't find something decent to eat I'll often just skip meals which isn't great either.

[@L83467]

nah, processed food is really expensive tho. and you dont need to eat fresh food to eat healthily either. i spend like equivalent 26USD a week on groceries and i eat like 6 serves of veg a day, 2 serves of fish a week. its just that the veggies i eat are cheap, like carrots, frozen peas, frozen spinach, and the fish i eat are canned sardines

[@hansmemling2311]

That doesn’t explain all of it though. Ignorance or carelessness leads individuals to consume way too much sugar and salt in a day while barely getting in any nutrients. If they knew what they were doing but were too poor to buy non processed food they’d still make different choices. They wouldn’t be drinking sodas, coffees and energy drinks all day I’ll tell you that much.

[@lars2894]

I'm a college student working menial labor at 17 an hour. I have no family, financial sponsors, or loans. I can afford to eat pasture-raised, grass-fed beef and cheese, Italian olive oil, organic leafy greens, all wild-caught seafoods, and a top-shelf processed snack of choice that uses only high quality ingredients. Consuming bad food is a CHOICE. Having kids when you can't afford to provide even the most basic necessities is a CHOICE. Learning how to be healthy is a CHOICE.

[@nnlaau]

I didn't notice how much lack of fiber affected my life until I started paying attention to eating more high fiber foods daily, and taking fiber supplements if I was lacking some. Highly recommended!!

[@HKim0072]

It's pretty easy if you like raw vegetables (and fruit). The biggest thing you'll notice is your poops. They come out cleaner and makes you very regular. I barely sit down on the toilet for more than a few minutes.

[@majorburke9735]

Even fruits and veggies have been modified (200 years ago produce looked different, and farming soil was better). So everyone should eat a tsp of oat bran every day. It tastes good, costs almost nothing; no downside, and huge upsides. Read Dr. Dave Ruben’s book on fiber.

[@antowicaksono3336]

😊😊😊

[@suhailaldubai9095]

That's fantastic to hear! It's amazing how small changes in our diet can have such a big impact on our overall well-being. Increasing your fiber intake can make a world of difference in how you feel day-to-day. Keep up the great work, and thanks for sharing your experience!

[@HKim0072]

@@majorburke9735 Dave Ruben is an idiot then. A tsp of oat bran will do nothing for you. I eat 2 lbs of fruits / vegetables per day (it's not as bad as it sounds). Fiber is all about volume. Lots of volume.

[@jordankendall86]

I am glad you said that plant based meats are ultra processed and not the healthiest option. I remember people thinking Beyond Meat and Impossible Meat was going to fundamentally change the meat industry while ignoring the fact that it is no different than any other ultra processed food. Then on top of it they want you to pay more for the ultra processed plant based meat compared to real meat.

[@user-gu9yq5sj7c]

Some people want those vegan meats to avoid cruelty to animals. It isn't always about health. Many vegans acknowledge many of those vegan meats are not health foods. Vegans can't enjoy some junk food sometimes? Check out how Beyond meat uses way less resources, water, and land. There's also some healthier vegan meats. Check out seitan and tempeh. Animal products are also unhealthy and bad for the environment. Watch the documentaries and doctors on Plant Based News. Watch Earthling Ed, BitesizeVegan, Lifting Vegan Logic, and Joey Carbstrong.

[@hansmemling2311]

@jordankendall86 It’s insane from a nutritional point of view. It was mainly for the moral decision though. They figured people aren’t ready to give up meat because it tastes so good. As you know most people don’t really want to give up anything for anything: not the planet and not their own well being. In the end the vegetable meat is stupid but I can see where the idea comes from.

[@CliveWebber]

@@hansmemling2311 I would gently push back on your comment that meat alternatives are “stupid” or that they are somehow nutritionally “insane”. I would definitely agree that Impossible and Beyond leave a lot to be desired, nutritionally speaking. Nutritionally, they are about on par with traditional ground beef burgers, but that isn’t saying much. And I would agree they are overpriced. I’ve never bought them. However, many plant based alternatives are quite nutritious (there are many veggie burger products at my local grocery store that are made with simple, nutritious ingredients), and reasonably priced, not to mention they are far, far better for the planet compared to livestock farming. And let’s not even talk about antibiotic resistance and food borne pathogens that are associated with animal farming. I view Impossible and Beyond as being total hype and are best described as “Ultra MARKETED Processed Foods” but there are plenty of alternatives. But calling meat alternatives “stupid” is going a bit too far. I would agree that it would be a bit silly (in my opinion) to say, make a T-bone steak out of broccoli. However, since when does a sausage, hot dog, pepperoni or burger resemble anything that actually comes from an animal? What is so stupid about making such things from plant based ingredients instead?

[@hansmemling2311]

@@CliveWebber I'm not talking about plant based meat alternatives, neither was op. We are talking about fake meat. You know the kind that's supposed to mimic the taste and texture of meat. I also agree that hotdogs and stuff are stupid but I think they are most likely made as a byproduct of the existing meat industry. For example americain is basically the meat that's hard to chew ground into a paste like substance. Lastly I have been a vegetarian for most of my life, I do not advocate eating meat. I would like to see the world rely less on meat. That being said there is a behavior in people where they only want to make change to their habits when it doesn't come at any cost to them. So they are fine cutting out meat if they can find something that can replace the exact taste. I say we shouldn't try to cater to these people to the extreme lengths. Have your plant based meat alternatives but understand that they are processed to overly processed and will never bring you the nutritional value non processed food can.

[@fmdof]

ive gotten into so many arguments with people over the plant based meats. there is literally, zero benefits to eating it, compared to animal meat. even the moral ground, one shouldn't want substitute meat.

[@gameon_ct]

I suggest my clients to "eat as close to the ground as possible". Eat as close to what you find in nature as you can. That being said...I like donuts too.

[@alexgochenour8740]

They're fun and easy to make!

[@NilDesperandumVeritasOditMoras]

I heard this maxim : “don’t eat anything that comes in a wrapper”. Not easy at all. Perhaps, “Think twice about eating anything that comes in a wrapper?”

[@justahugenerd1278]

I think having a processed food that you enjoy as a treat is fine! Just that having it all the time is bad (kinda like anything else really)

[@gameon_ct]

@@justahugenerd1278 agreed!

[@djquinn11]

You mean off the ground like an animal?

[@ApathyBM]

One of the most hilarious products in existence are Veggie Straws

[@PWRDBYVIBRNM]

It's should be called veggie foam 😆

[@Majilikin]

Yeah but they do taste pretty good

[@PWRDBYVIBRNM]

@@Majilikin if you like plastic 😆

[@pilotswife06]

When my kids were small, there were days they survived on veggie straws LOL.

[@elmoreno117]

The irony of her drinking Gatorade at the very end of the video...

[@Chris-ut6eq]

we are all human and addicted to basic things like sweet, salty, fatty, sour. UPF are engineering to get your unconscious mind wanting more. Insidious marketing pays off.

[@sutats]

Proudly sponsored by PepsiCo.

[@rocket4359]

it's what plants crave!!

[@husnadaud5480]

She said we should consume ultra processed food moderately she didn’t say we shouldn’t eat them at all.

[@majorburke9735]

Ya, she’s no athlete. However, she did say it was “unavoidable”. I guess our health takes a backseat to “I wanna”. The only juice I drink is diet (5-calories) cranberry. The benefits outweigh the detriments.

[@EcomCarl]

This is a crucial reminder of how prevalent ultra-processed foods are in our diets and the impact they have on our health. Simple changes, like swapping out one processed snack for a whole food option daily, can make a significant difference in calorie intake and overall well-being. 🍏

[@b.j.7837]

@EcomCarl If you have the means to do so and you’re not already “hooked” on various processed foods. Brain scans look the same between heroin addicts and “sugar addicts.”

[@yaelfeder9042]

I remember when I was eight-years-old and my dad and I were having lunch at synagogue. There was some off-brand Coca Cola. I asked him if I could have some and he said no that it’ s bad for you. And I said, “But Daddy, the label says all natural!” And he said, “Yael, natural isn’t always a good thing. A hammer is made from all natural ingredients too but it would still hurt if you got hit by one.” That shut me up good and also made me laugh. He wasn’t right about a lot of things but he was right about this. He gave the perfect analogy. Nearly 20 years later, I remember it word for word and live by it.

[@bionicgeff]

Good vid they should also say processed foods are chemically designed to appeal to you through r&d. So avoiding them is really a mindset and lifestyle change

[@jamsbong]

After moving to USA. The first month, I was eating out a lot because it was convenient and cheap. After that month, I really felt quite weak and tired. So I decided to buy perishable ingredients and cook at home. I have been doing that for over 10 years and my weight stayed the same always.

[@RealMTBAddict]

Eating out isn't cheap.

[@TomikaKelly]

​@@RealMTBAddict If you're eating at Nobu, then no. If you're eating at a drive thru then yes.

[@sn0_]

@@RealMTBAddict its cheaper and more convienient for lazy ppl

[@jamsbong]

I also like to add that I don’t buy soft drinks in my groceries. I will buy milk, apple ciders and beer. Those are more natural food and you have to regularly consume them in order to be not addicted to highly processed food.

[@RealMTBAddict]

@@TomikaKelly It's not cheaper at all, fast food has no nutrients, so you're still hungry snacking on empty calories after your fast food meal. One fast food meal costs $13, I can get a pound of grass fed beef for $7, and 5lbs of potatoes for $5. You can make 3 burgers from one pound. And make your own fries with potatoes.

[@mutoneon]

"Unless you're an athlete or dipping in sweat after a workout, you don't need Gatorade." < finishes report, immediately chugs the rest of her Gatorade >

[@popwilly3080]

Nobody needs Gatorade😂

[@Elle-vm3ge]

Such a bad look - it undermines her report.

[@latasha5119]

She kept it real 🤷🏼‍♀️ she also mentioned how nutritionists mostly all admit to still eating processed foods from time to time because of how hard they are to avoid coupled with the fact that these foods are addictive

[@Gokhan202]

@@latasha5119yep, but people love to hear what they want to hear just to make a point. She also said moderation, and nutritionists also eat ultra processed foods.

[@ValeriePallaoro]

Given her BMI and her paleness, and the anxiety of doing a video like this I'd think it's ok - for her. And her point was 'in moderation'. But I do think, her need for a quick sugar boost was a thing. Not saying she looks unhealthy .. actually, I'm saying she looks unhealthy. For the rest of us? No gatorade (I'm not diabetes, but the sugar rush from one of those? Makes me shiver just thinking about it)

[@adrianelias2365]

Tip: the more ingredients the less healthy. Processed food tend to have a paragraph of ingredients.

[@susanne5803]

I occasionally have highly stressful weeks where I don't have the time and the means to prepare and eat a regular meal. I've learned to always take with me several types of dried fruit and berries (without sulfates) and several types of nuts (edit: and seeds) I'm not allergic to (without fat and without salt). I only drink water. Sometimes hot water. I make sure that I eat more nuts than fruits. And I don't eat more than a fistful of nuts in one setting. A fistful is a little less than 50g for me. That way I get fiber and can satisfy cravings and get enough calories during the day. That has been my go to for more than 20 years now. Still works well. We call ultra processed food where the contents reads like a lab report "food simulation" ...

[@abobaboba5473]

Here in Poland, producers call "nectar" -50% juice diluted with water and a ton of sugar...

[@22ergie]

And Kielbasa here (in Poland), and deli meats are packed with nitrates, although the EU is trying what they may to better regulate the issue, so they say!

[@santostv.]

In my country is made with concentrate and yes I think it’s around 50% but they don’t use added sugar unless they are lying it’s all natural sugar present in the food, the biggest company here is “compal” and you can choose if you prefer a more liquid nectar or a more polpose one

[@popwilly3080]

Concentrate

[@hypothalapotamus5293]

Even 100% Fruit juice is a failed health concept. With even natural levels of sugar, taking out the fiber is very bad.

[@lindaks8n]

in Russia we have cold pressed tetra pack apple juices. they are pricy but are the real apples with 0 added sugar. Sometimes they use peaches in it too

[@dariazhempalukh]

I love how you say potentially addictive but we all know that it’s such an understatement

[@OneManOnFire]

I'm 38 and near border line pre diabetic myself. The lack of guidance and or self desire to learn about bad food that can affect your body is concerning. Watch a few videos online and learn about junk food. I'm guilty of eating it but I no longer eat it at night. My goal is to end my food intake for the day at 5pm

[@anitas5817]

Definitely the information is available! Good luck, you can change your diet and your health!

[@HKim0072]

lol, skipped one of the biggest ones for Americans: white bread.

[@KingDeadMan]

All bread is processed. I'll take any bread that tastes & feels like white bread, but doesn't have as much junk in it. If there aren't any options or someone with shotty tastebuds recommend bread that resembles the taste of a sponge, then I'd rather just take the white bread. 🤷‍♂️

[@HKim0072]

@@KingDeadMan lol, you must be American. It's really a hard argument to say white bread is better than bread from a good bakery. And, not to be pedantic, but the video was about ultra processed foods which white bread fits into that category.

[@KingDeadMan]

@@HKim0072 The country I was grew up in has no play in what food I choose to eat, that's my decision. There wasn't any argument about bread from a bakery vs store-bought white bread in the first place. I said I'd take any bread that tastes like it (not better or worse; genuinely tastes similar enough to not be noticeable or to really care) without most, if not all, of the junk. To add to it, similarly priced, even better if it's cheaper. If the bakery can do it, then that's fine, but I won't be breaking the bank for a slice of bread. It's such a trivial thing on the short end, but it adds up overtime- especially with any other unhealthy things that may not have been considered piled up behind it.

[@HKim0072]

@@KingDeadMan At this point, (1) I have no idea what point you are trying to make (2) don't think you watched the video

[@KingDeadMan]

@@HKim0072 Firstly, that's your own fault for misinterpreting what I said. Secondly, you can't comment without clicking on the video. I don't know what you stand to gain by being unnecessarily rude, but you don't even seem to be having the same conversation with me as I am with you. What are you even getting at?

[@oliviao2238]

I hate it when companies lie to consumers

[@BGTech1]

Welcome to America, land of the free.

[@22ergie]

Right! "Free to (fill in the blank)________________"@@BGTech1 (be legally poisoned by the food ) for example...

[@us3rG]

​@@BGTech1took marketing in the east in sociallist inclined nation. Made me hate all cities on earth, I dropped out last semester cause like magicians it's all about creating illusions, except it's not magic show where everyone knows is entertainment, this marketing magic has real life consequences. It uses all human senses and emotions to deceive people. Socialist nations are good at creating these illusions too, at with capitalism you can pick and choose, you can look out for yourself

[@us3rG]

​@@BGTech1took marketing in the east in s ciallist inclined nation. Made me hate all cities on earth, I dropped out last semester cause like magicians it's all about creating illusions, except it's not magic show where everyone knows is entertainment, this marketing magic has real life consequences. It uses all human senses and emotions to deceive people. S cialist nations are good at creating these illusions too, at with c pitalism you can pick and choose, you can look out for yourself

[@us3rG]

​@@BGTech1took marketing in the east in s ciallist inclined nation. Made me hate all cities on earth, I dropped out last semester cause like magicians it's all about creating illusions, except it's not magic show where everyone knows is entertainment, this marketing magic has real life consequences. It uses all human senses and emotions to deceive people. S cialist nations are good at creating these illusions too, at with c pitalism you can pick and choose, you can look out for yourself

[@Thesakuraharona]

Thank you. You not only pointed out exmples of issues, but also provided viable alternatives!

[@morningperson707]

Saying "you can't cut these foods out" and that they're unavoidable is part of the problem.

[@mistydorsey9224]

Right. It’s difficult and inconvenient. But it can be done.

[@morningperson707]

@@mistydorsey9224 💯 I became one of those annoying label readers at the grocery store and I now just cook 99% of my own meals. I feel so much better after dropping UPF and don’t even feel tempted by it anymore after years of absolutely feeling controlled by it. I had so many cavities and every trip to the dentist was an anxiety inducing nightmare. Dental cleanings are so much less stressful now 🤣

[@sararaqueldelapenajones1810]

I'm carnivore 6 years ago. Ofc is possible to avoid all that rubbish. It needs planning and organising a lot of details specially travels but it can be reduced to zero or 98% if we really try.

[@anitas5817]

Yes it’s possible. It takes some effort in shopping and cooking, but it’s definitely possible. No one HAS to eat granola bars.

[@morningperson707]

@@anitas5817 💯. Cooking 99% of my own food is massively inconvenient. I don’t miss eating junk though. I spend much more on groceries than I ever have and have never been happier to do it 💪🏾

[@artheemisia]

Most meal replacement shakes are high sugar/seed oil garbage - including Glucerna for diabetics that has 21 g of carbs 😵‍💫

[@donaldnewell4868]

Gatorade was initially intended as a drink for use during and right after intense workouts. It replenishes sodium and potassium lost through sweating, provides hydration, and offers quickly digested calories. It was designed specifically for the Florida Gators football team's workouts. The drink still plays that role for sports workouts today.

[@RealMTBAddict]

Gatorade didn't have artificial colors when it first came out. It's a very basic electrolyte drink, not much better than Pedialyte. Research modern electrolyte drinks, you sound like an ad for Gatorade.

[@ChaoticPlaZMC]

I find it wild that seed oils are not even mentioned in this video. Those are by far the worst

[@anitas5817]

Growing up, almost everything except bread was made from scratch, including cookies or desserts, which were for special occasions only. Meat, potatoes, green vegetables and salad from scratch for dinner. No packaged sauces or salad dressings. We did use ketchup some and some lunch meat. My mom wouldn’t buy cereal but she did make oatmeal. She also wouldn’t buy any type of drinks or snacks. We drank iced tea and had a piece of fruit as a snack. Anyway, little ultra processed food. And we were all normal weight and healthy.

[@AkirIkasu]

Unfortunately today bread is one of the most processed food items in the grocery store. A food that started off as literally nothing but ground wheat and water can now be found with 10 or more ingredients, often including added sugar just to make it that much more palatable. Sometimes bread is just cake in disguise.

[@Ratgodx]

The food is basically pre-digested. So yea there’s no nutrients left. They were “eaten” already. Absolutely mad that we eat this stuff.

[@mrevp]

That’s not remotely correct. Why cooking foods can reduce many vitamins. Processing foods can make it easier to absorb many other nutrients. We wouldn’t get in the first place. This is true for many vegetables, for instance carrots. Cooking carrots will give you 40% more calories and vitamins and minerals. And that’s goes for eggs cooking eggs gives you access to more nutrients than eating it raw. Bodybuilder style

[@sneer0101]

This is complete pseudoscience nonsense. Grow up.

[@radulotus]

@mrevp, these foods aren't just cooked. they're highly processed

[@Mr-R.R.]

No nutrients left?? Yeah ok buddy

[@Ratgodx]

@@Mr-R.R. enjoy your McNuggets

[@lazytv4318]

4:52 they used the wrong symbol... Greater than 10g sugar? Thanks for the correction sutats! 👍

[@sutats]

4:52

[@larawalker]

I think they meant it as an indicator, like using bold font, but it reads way wrong. If they have that symbol, use the correct one () to the others to be explicit.

[@ryane6886]

Haha, I knew I couldn't have been the only person to notice. Good thing I came to the comments first. A LOT of people I know make that mistake.

[@coricelis]

AMAZING VIDEO!!! Wonderful simple explanations and great info!! THANK YOUUUU. Loved the girl. Great teacher/explanator. Great visuals too!

[@doublebanana-de3dt]

Very clear well put together and explained video. Thanks. Mia!

[@yabd792]

No more ultra processed foods.

[@JamieZero7]

Ah miss information works on you. Do you not understand that your body needs iron and zinc? salt?

[@ValleyTorian]

@@JamieZero7yeah, but… you can get that without consuming ultra processed foods. Not sure what point you’re trying to make

[@JamieZero7]

​@@ValleyTorian Did you not watch the video? She claimed that foods with these in them are ultra processed even meats.

[@JamieZero7]

@@ValleyTorian Her definition is that stuff like orange juice and cured meats are ultra processed. Which is the most vaguest definition of ultra processed it's not even close to what anything anyone would use. Just by blending something or curing doesn't make it ultra processed. And no you can't salt from something that isn't sodium.

[@gravenewworld82]

Dear BI, when you are talking about granola bars, your figure on the screen at 4:52 was '>10 g sugar' !!! You definitely don't want more than 10 grams! It should be

[@AvocadoXenomorph]

Great video, thanks for sharing all this. People in the states need to be more aware of topics like this.

[@johnSmith-lx9nw]

Honestly what an awesome video, need more of these!

[@Cloudy-es3hs]

Spanish here. While watching this video, I'm having for dinner a bean salad. Here are the ingredients (cut the veggies in really small parts so you can eat the dish with a spoon: - Beans (whatever you like) - Canned tuna - Fresh tomato. - Carrot - Cucumber - Onion - Goat cheese - Olive oil - Vinegar - A bit of salt.

[@thiparty5108]

this is making me crave a bean salad now

[@suepeck1456]

Sounds delicious and also more affordable than a fast food meal.

[@HappyGick]

For anyone that tries to use non-canned beans (ie wants to go "as natural as possible"): *you have to pressure cook them!*

[@O2life]

@@HappyGick You don't have to, but they are a lot quicker and tend to turn out nicer that way.

[@ngkraft4242]

when citing studies, please post the links to them too...

[@sirshep4915]

This was so incredibly eye opening and helpful. Thank you!!

[@WattSounds]

Great video. Every school should be playing this in class and passing it around to parents 🎉

[@micolo123]

Did she actually just gulp down a Gatorade right after saying you likely don't need it unless you're dripping with sweat from a workout 😂

[@PhoenixCharredEagle]

Helpful information! Thanks.

[@CJRM-om9os]

UPF and processed foods appear to compliment the pharmaceutical cartel. These foods in America are actually getting VERY expensive, so why purchase? Many are starting back yard gardens, patio gardens. Cooking at home. You can make healthy snacks like chips at home too, so easy.

[@Omegaki314]

I loved this. So informative. My fridge is horrifying to look into now that i know these things 😅😢

[@NilDesperandumVeritasOditMoras]

Right ? Makes me almost jealous of squirrels outside. They eat healthy all day. 😂

[@popwilly3080]

​@@NilDesperandumVeritasOditMoras no troubles, no stress.

[@FabricateUnclear]

For once I'm early... and its for unhealthy foods lol

[@superbmediacontentcreator]

Early and still stupid... great...

[@LoveNotWar]

It is a fallacy that processed food is unavoidable. I have had none for 7 months and have never been healthier. Many others have done so for many years and even decades.

[@santostv.]

Ultra processed foods is different from processed food, processed foods include cheese,butter,tomato sauce ect

[@samsongetsmelifted4005]

What do you eat then?

[@tarot1919]

Incorrect

[@sentinel2199]

This is a great introduction to ultra-processed foods, although the rabbit hole goes much deeper, and with many more potential health problems than just weight gain.

[@sallyjohnstone8535]

you CAN avoid ultra processed, it's hard but totally possible. I dont manage it cos I like crisps too much haha, have a pack once a month approx. But it is totally possible. great video, totally aggree with almost everything u say, but just wanna point out that no-one is force feeding us this stuff

[@Chris-ut6eq]

Good video! Allows people to learn how to make better choices!

[@itsdsanti3784]

Thanks for the info, this video was very informative. :)

[@MrHideyHole]

Awesome presentation! It didn't come across as preachy, it was informative enough to convey the message, and I came out of it aware of some bad eating habits I currently have. Thank you!

[@bvbxiong5791]

lady: all you need is water also lady: *drinks gatorade

[@stormyuniverse97]

this is really helpful - It would be really helpful to get listed ingredients to avoid from you personally!

[@RealMTBAddict]

If you can't pronounce it, don't eat it. If the ingredient list is super long don't eat it. Pretty simple.

[@rosalie.e.morgan]

​@RealMTBAddict half of the common difficult words are vitamins though, so look up what they actually are

[@EMO1tachi]

Everything, eat air 👍

[@EMO1tachi]

Wait a minute air is fucked too

[@milan888812]

Thanks for making it so simple and relatable

[@MultiWWill]

Great, detailed and educational content. Thank you for producing this.

[@jacquie212]

I think we probably spend $4k per month on our 5 family household. We probably eat maybe 5% UP, instead grass fed, organic and free range, no seed oil. Probably almost 3x eating “normal”. How are normal people supposed to afford that? For me, it is worth it. No point having money in the bank if you are sick or dead. But you shouldn’t need to be a top 5% income to eat healthy, and while it will always cost more to eat the best, we need to raise the floor on “worst” to allow average Americans to afford it. It is an investment in the future of this country to do so.

[@DietBajaBlast]

So $1,000 a week in groceries, or $52,000 a year... just for your groceries. Total BS

[@Nebulister]

L take

[@Betweoxwitegan]

​@@DietBajaBlastGroceries should be like 50$ per person a week, perhaps a little more it depends on where you live and what you buy ultimately. Organic and free range is a literal scam and so wasting money on that is dumb. There's no way they spend 4000$ a month on food.

[@7bloodi]

Talking out of your ass

[@jacquie212]

@@Betweoxwitegan last month was $3500. I included eating out in the $4k tbf. $50 per person is eating UP crap. It’s cheap, but it’s not healthy. Americans are some of the unhealthiest people in the world, and you suggest I eat like them? I eat somewhat Mediterranean (because that’s what I was brought up on), and literally I am only replicating the foods I ate growing up. Seattle is one of most expensive cities in the country for groceries, so there is that. We can afford it, but grass fed milk is $7 per quart, fresh slow risen sour dough about the same. Avocado oil is $30 for 2qt. Pasture raised eggs, $8/dz. The basics just add up fast when you avoid UP. I have heart disease markers, so I avoid excess omega 6, so most seed oils, and even meat from corn fed animals. If you want to roll the dice on organic then your choice, but I won’t. When china (who let’s be honest doesn’t care about people) is banning stuff then I ain’t buying it. 25% of the pesticides used by volume in the U.S. is banned in the EU. Of the 1.2 billion pounds of pesticides used in USA agriculture in 2016, roughly 322 million pounds were of pesticides banned in the EU, 40 million were of pesticides banned in China

[@ob1keno227]

Food is the most socially accepted drug. Just find a passion, hobby, something that drives your soul and junk food will not be as powerful on you.

[@squeaz8268]

ur dumb

[@HKim0072]

Coffee is up there as well. Basically just injecting caffeine.

[@MarkCalica]

Unfortunately with the age of portable tech, many don’t even bother going out or doing any type of exercise.

[@sweetXroll]

@@HKim0072 At this point, energy drinks are almost as popular as coffee too. One can of Bang is 300mg caffeine, which is like 3x as much as coffee. I tried one once, and I was jittery and anxious from it.

[@HKim0072]

@@sweetXroll lol, legalized Adderall. I had to get my college roommates to hook me up back in the day. No need these days.

[@h2opiays753]

Interesting info! Whats the ideal timeline for consuming things in “moderation” as mentioned in the video? How much (serving size wise)?

[@philanimanqele8987]

Every human should watch this video

[@wrinklesandsprinkles]

My gut has literally began throwing up food that is filled with chemicals and ultra processed. I must cook everything from scratch…everything! The ingredients I use are top of line and organic. I have had to learn to read labels and cook. I was not brought up in a home where fresh food was served. My mother was never taught to cook so she prepared things that came with instructions such as most shelf stable “foods”. It’s a lot of work and very expensive but it’s better than vomiting everyday.

[@popwilly3080]

There ya go 👍

[@nayeontofu]

Same. I have gut issues and was only ever fed processed food with instructions because my parents also didn't know how to cook. I'm trying to do the opposite of what I was taught because 1. I have to for health reasons now and 2. Better to start now then later for my own health

[@leftishleolalala]

Google Turkish food, you will get your health back. I promise. There are super easy recipes. Easiest is adding some salad and soup to your every meal. Tarhana soup and çoban salata for example. I hope you will get your health back. ❤

[@giglioflex]

Also note that many sweeteners aren't counted as sugar on the label (like erythritol for example) so be wary of these in the ingredients. Not only does it allow companies to mislead customers but these sweeteners also typically carry their own set of drawbacks.

[@22ergie]

Artificial "sweeteners": Aspartame, Phenylalanine, Saccharine...I'm allergic to ALL of them, thank God. It's in so many products in the US: chewing gum, toothpaste, etc.

[@dodgek5270]

​@22ergie allergies are a different issue. Some people are allergic to peanuts. Artificial sweeteners are a godsend for me. I can satisfy my sweet tooth without the calories of sugar.

[@22ergie]

I'm all for you on that, its just that they make me violently ill. Trust me I wish I could just use any toothpaste I wanted to, or chew any old gum. Have a great day!@@dodgek5270

[@santostv.]

Every sugar free product uses aspartame, just read the ingredients list

[@LOKSTED]

These sweeteners aren't counted as sugar because they're not sugar

[@gisellespringer]

Loved this ❤❤❤❤ more people need to understand nutrition and how it affects your health.

[@cassondravarghese4260]

Nicely balanced perspective! Thanks for this coverage.

[@justayoutuber1906]

Drinking Gatorade at the end makes your entire speech kind of a "do as I say, not as I do"

[@lVlegabyte]

Then you didn't pay attention to a word she said.

[@renegade_patriot]

Her BMI is lower than 85 percent of America. Look at her. She could use an ice cream Sunday too

[@N1ghtStalkerNL]

Going into the video: "Neat maybe they will finally explain what ultra processed even means and where the line is at which it becomes ultra processed." Video: "Ultra processed foods are food that is ultra processed." Knowledge gained: 0

[@amberallen7809]

The general rule I follow is that if it's something (or has something in it) that, if I had a time machine and took it back 150ish years to show people and everyone on earth went "wtf is that?" Then it's probably in the ultra processed category. She did also give another general rule of thumb- if it doesn't look like something you could make in a home kitchen, or it contains stuff you wouldn't find in a home kitchen, it's ultra processed.

[@milliek2878]

Another definition I’ve heard for ultra processed food is food that wouldn’t exist without food science. You would not be able to replicate in your kitchen even if you wanted to.

[@N1ghtStalkerNL]

@@amberallen7809 It doesn't help that all of the "ultra processed food" that they show to start the video off: Minced meat, ice cream, potato chips, donuts, an ambiguous dough, are all foods that were definitely around 150 years ago, just produced on an industrial scale. To the best of my knowledge minced meat that I make with a home sized mill is not inherently more healthy than minced meat prepared in an industrial sized mill. Yet the industrial minced meat is "ultra processed"

[@N1ghtStalkerNL]

@@milliek2878 That also falls flat since food science also includes what happens when raw food meets hot environment for certain amounts of time. I'm pretty sure that not everything that is cooked is considered "ultra processed"

[@milliek2878]

@@N1ghtStalkerNL oh? I thought “processed” and “ultra processed” were different categories. So yes, even slicing a food is a process.

[@juliannal5006]

the vibe in the commends in awesomeee, thank you all!! Great video

[@juliannal5006]

comments 👀

[@TheVampB]

I really appreciate the precision of language in this video. Thank you

[@H0lloH]

Oi, did your sound guy mess up or did the editor decide to use that new AI audio enhancement feature on Premiere to fix an issue with the sound. Her voice sounds very raspy. Anyway still love the videos you guys do. Thank you for the content

[@uReact2]

Sounds like they used her audio on two tracks and are over lapping each other. Sounds robotic and annoying.

[@thefrunj]

Could be the main audio/mic didn't work out and they used the camera audio with high gain

[@jorritpels]

Funny how they make a deal about the buzzwords but keep referring to nutritionists. Nutritionist is not legally defined, whereas a dietitian is professionally certified and registered. I can claim to be a nutritionist and give advice but doesn't mean I know what I am talking about.

[@JamieZero7]

Bro they tried to make Zinc, Salt and Iron. Sound scary bad. This is pure propaganda.

[@tentimes2660]

Wow thank you so much for this!

[@vladbulauchyk4287]

This was helpful, thank you!

[@StudioHoekhuis]

'...you can't cut these (ultra processed) foods out'. But you can, I've started eating a whole-food-plant-based diet 2 years ago. Sure, it took some effort and adjustments, learning some new cooking skills, but it can be done. Now I'm on a much healthier weight, better sleep cycle and happier all around.

[@g8Words]

What most people eat is so SAD. (Standard American Diet.)

[@jimmyzbike]

Always keen to learn something new. Thanks for sharing

[@b.j.7837]

Food companies “design” these ultra-processed foods to be as tasty and desirable as possible, to get people “hooked” on them. With sugary foods, they create them with something called a “bliss point,” as sweet as possible without going “over the edge” sickeningly sweet. And they get all their base foods (corn, corn sugar, bleached wheat flour, potatoes, etc.) very cheaply, thanks to government price supports. One question I have about the reported study they did having people eat either an unprocessed foods diet versus a processed foods diet is this: How could they get them equal in calories, fat, pro, carbohydrates and fiber when we know that processed foods are high in fat, low in fiber and vice versa? Did they add a fiber supplement to the processed foods to bring them up to the level of the unprocessed foods? Did they add fats to the unprocessed foods diet to equal those to the processed foods diet? Interesting to consider. 🤔

[@josephjones4293]

The studies to show sodium is bad for us are really lacking, according to other studies… who is right, idk… but until there is solid data, I’m not sure it’s fair to demonize the deliciousizer

[@Canovil]

In 2006, The American Journal of Medicine recorded the salt intake of more than 70 million Americans and compared it to their risk of dying from heart disease over a fourteen-year period. What did the study find? The more sodium people ate, the less likely they were to die from heart disease

[@tarot_esoterica_with_erin]

Problem is most people dont get enough potassium in their diet, which helps the body deal with sodium (and we need sodium.. just not the amount we ger from ultra processed food :-)

[@TheRealPynkPanther]

foods with 2 ingredients or less (that I make or grow, mostly) is all I eat.

[@tenvillagesahead4192]

Thanks for this

[@cay3688]

Refilling your soda also blows my mind in the USA. It should be banned for good.

[@kerrybyers257]

This feels like an early “don’t smoke” vid. 5%-20% and “swapping out one meal” is like telling a cig addict to cut back to just his morning smoke w his coffee. It’s a slippery slope to the snack isle! Just stop! and learn to cook from whole or very minimally prepared foods! Your life will thank you.

[@mocla1900-xn1og]

Pre cut frozen veggies are s lazy persons best friend. Just throw in them into a pot with some herbs and you're good to go

[@apexheat6553]

True but how many cigarette addicts can go cold turkey the next day because they ' decided ' to. It's an addiction for a reason and in terms of food consumption it's a habit that many people can't break immediately. It's best to swap out gradually until that becomes the new habit

[@susanne5803]

I felt the same. It reminded me so strongly of the years when cigarette firms were still trying to weasel out of "smoking is bad for your health". Ultra processed food works like addictive stuff. I wish that healthy natural unprocessed food would not be taxed. And ultra processed food should be taxed extra high.

[@Gulag00]

@@mocla1900-xn1ogisn’t that considered processed too

[@TheCoolbreeze3206]

@@susanne5803 Yep. And a liter of soda cost less than a bottle of water in some cases. It's sad, but people will buy what they can afford.

[@slyblood85]

Oh they're not that worried, they'll make sure that "study" comes out just how they want it 💵💵💵

[@devonhale3531]

If they have to tell you on the box there is "real food" in your food.... there's a huge problem.

[@bobadams7654]

Nice summary. Many thanks.

[@JohnHausser]

I stopped eating charcuterie/processed meat 5 years ago ! Even good quality/artisanal charcuterie is still bad for you Just eat “fresh” meat and make sandwich with slices of beef and chickens ! A good 🥩 or grilled pork chops will always be better than sausages My digestion is also very good 😅

[@ratchet2505]

Tip for eating fruit, peel and blend it. Makes it nicer to eat quick and less messy ..... some what.

[@giglioflex]

That's a bad tip. The edible peel of fruit like apples contains the bulk of the fiber nutrients. In addition you don't want to eat fruit quickly, that'll just caused your blood sugar to spike higher. The human body isn't designed to have food pre-digested by machines, eating your food normally is better.

[@gretchinmiller150]

I’m seeing a dietitian in a few months to get a better understanding of what foods are good and bad and make healthy lifestyle changes. I’ve made a few changes already and have started a good log so that the dietitian can get an idea of what I eat in a day. This video is helpful and I’ve taken some notes so that I can be more aware of what I’m buying when I go to the grocery store. Thank you!

[@brookebain7250]

I’ve changed my diet recently and have lost over 40 pounds. First I started by sticking to 1,500 calories or less a day, that’s it. Then, without even being intentional I’ve been eating way cleaner too. I’m a type 1 diabetic now (insulin dependent) and my insulin use has been decreased around 80%!! Insulin makes you gain weight too. So this has helped me lose some as well. I’m so glad people in America are waking up and realizing that our food is poisoning us.

[@cametochangemyusername-can1295]

Good on you! ❤❤

[@Shane-zl9ry]

Eat plants and drink water. ✌😎🌱

[@123luff]

Probably should have cut the part where she's running to grab that sports drink after talking about how bad processed foods are.

[@ElSuperNova23]

So you just....ignored that statements starting from 3:11 or what?

[@123luff]

@@ElSuperNova23 Why are you making the assumption that I ignored that statement, it doesn't change the fact that it's not helpful for the overall narrative.

[@123luff]

@@ElSuperNova23 Also, she's a health editor and her statement was referring to nutritionist.

[@RealMTBAddict]

@@ElSuperNova23 Yes, because we can cut out these foods completely. Stop making excuses.

[@rickderksen2791]

Very insightful!

[@Mushroom321-]

A rare thing to see a video so early. ! 😮😮

[@SimonTmte]

I think this video shares some age old misconceptions about what people should eat, the sentiment that grains/nuts is healthy is a half-truth, tell someone obese that they should eat nuts and they'll eat 3 bags in one go adding some 6000 calories to a meal,..What's healthy is what you can avoid overeating, worst thing a human can do is too eat too much of anything

[@heavyset0223]

You can never have too much celery 😂

[@giglioflex]

@@heavyset0223 Oh you absolutely can. Aside from having too much fiber in one sitting, celery is on the dirty dozen.

[@RealMTBAddict]

Nuts are good, exercise is another topic.

[@Rastaferrari829]

one would simply need to read their nutrition labels and implement portion control. If anyone thinks it’s logical to eat that much because it’s “healthier”, they have other issues.

[@RealMTBAddict]

You really thought you did something by focusing on a person's weight problem. You didn't do anything but make an ad hominem attack, something a middle schooler does.