Blue Ocean Strategy (With Real World Examples) | From A Business Professor

Blue Ocean Strategy is a business concept developed by Dr. W. Chan Kim and Dr. Renée Mauborgne. It offers significant value to businesses by providing a framework for sustainable growth, innovation, and competitive advantage. So what are the differences between the blue ocean and red ocean? What are the major principles of the blue ocean strategy? Are there some real-world examples? In this video, I will discuss these questions with you.

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[@andreaslucco]

I do not see any concrete uniqueness in the so called "blue ocean strategy". In the end it is creating new services or products clients would not expect. And Streaming as such isn't new. It was new to stream videos - as it had been done for music since ...

[@sujitdsouza]

Doesn't the product(s) by itself define the Red/Blue Ocean strategy ? Red/Blue Ocean is meaningless without first defining the product.

[@TheArka300]

It's bitter to say being any form of youtuber also falls under RED OCEAN MARKET