Calculating Your LTV:CAC Ratio (And Why It's Such an Important SaaS Metric for Startup Success)

Calculating Your LTV:CAC Ratio |
When you're building and scaling a SaaS business, there are tons of SaaS metrics to keep track of. It can be overwhelming, to say the least. In this video, I'm breaking down my favorite SaaS metric that's also one of the most important metrics to focus on - the LTV CAC ratio. You'll learn exactly what it entails, how to calculate it, and the one thing you can do to optimize it.
~~~~
FREE 45-MINUTE Training on How to Create an Unstoppable Sales & Marketing Machine for Your SaaS Business 👇
tkkader.com/yt...
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Wednesday and Sunday to help Startup Founders, like you, become Unstoppable in your life and business.
Share this video with a friend: • Calculating Your LTV:C...
~~~~
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
Say hi on social 👋:
Like us on Facebook: getunstoppable...
DM me on Instagram: getunstoppable...
Follow me on Twitter: getunstoppable...
TWEET THIS VIDEO: ctt.ac/4baz6
#tkkader #cacltv #saasmetrics

[@edwardpearce1176]

Yes. thank you

[@TKKader]

🙏🏼

[@rheagalsim7497]

Your channel is so underrated! Great content 💯

[@TKKader]

Thank you Rhea! So glad to hear you’re getting value!

[@stevenmccord6368]

This is gold!

[@kgardner53]

yes

[@TKKader]

🤗

[@darrendeabreu]

Awesome video!

[@TKKader]

Glad you enjoyed it

[@louisb1]

Big Yes!

[@TKKader]

Glad to know you got value!

[@darrendeabreu]

Yessir

[@TKKader]

🙏🏼

[@deez6005]

Good explanation

[@TKKader]

Appreciate you saying that!

[@kevinparson553]

One can not see the note cards and you move the cards away very fast.

[@nelsonnigel4775]

YES YES YES YES YES YES YES YES YES

[@edwardpearce1176]

is it possible to calculate this for a business that is just about to start?

[@TKKader]

Nope.

[@gilwanderer7071]

Really valuable information but the cart player trick gives me a headache

[@TKKader]

You’ll get over it ;)

[@danielurasa3636]

Showing card is making me hard to understand. Better you use text on top of video. Otherwise your Chanel is very good

[@TKKader]

Thanks for the feedback!

[@Srinivasthota1]

Hi TK, is LTV/CAC ratio will be different for product lead growth vs sales lead growth or it doesn’t matter.

[@TKKader]

The benchmark is the same. Technically PLG is supposed to be more efficient.

[@edburgstrauss8130]

Yes :)

[@TKKader]

Awesome!

[@YoursTrulyOma]

When do you calculate this? Before or after launch/gaining traction in your SaaS Business

[@TKKader]

After

[@nelsonnigel4775]

YYYYYYYYYYYYYYEEEEEEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSSSS