Can Influencers Pivot Their Content? | Jessica Braun's IG Drama...

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Today I’m talking about influencers pivoting their content, and whether or not it is possible.
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[@readingtoplants8955]

I think many YTers forget that the reason so many people watch YT is because it is free to log on. KZbin used to not have so many ads, so it became popular as a way to have something to watch without paying for cable or subscription services. So it comes off as arrogant for KZbinrs to put their otherwise free to the user content behind a pay wall. I like Jessica but I refuse to watch her declutter videos. I don’t want to give views to a video that is all about throwing away products that she hauled 2 videos ago. Especially when a lot of the products she is putting in the trash are the same ones she previously hyped up and made money from people buying via her affiliate links.

[@AnnaLovesMakeupYT]

yes!

[@amyjohnson5839]

She doesn't just throw things away. If it's expired or getting old, then yes, but she gives away a lot of her stuff to other people, like her sisters. She has said this many times.

[@sandeetee8009]

I unfollowed her in 2020. I couldn’t stomach her anymore

[@rockychelle6362]

I find her husband a tad creepy. I said what I said.

[@tristafischer2358]

I wasn't sure exactly what it was, but there's a creep factor AND he interrupts her (and she him) so much it's hard to follow but easy to see! Ugh.

[@chiefswife1212]

She's hysterical for my after work girl gang😂😂😂😂we crack up at her ridiculous videos😂😂😂

[@calcantara2099]

Yes... I unsubscribe from her channel for the same reason... To many sponsors videos ... I understand if you have the chance but every single videos is too much...

[@AnnaLovesMakeupYT]

Yes, The majority of followers don't like seeing constant sponsorships! It takes away any and all authenticity!

[@EXOmakemeHorololo]

A lot of influencers seem a bit dishonest or ignorant of what their job entails. They seem to have a lot of delusions of what the world owes them. Influencers make money by making other people spend theirs because the people think they care about them and have their interests at heart. Or by being plain entertainers. They flourish and get richer the more other people deplete their bank accounts. But people are free to simply not do that. People subconsciously think they are our friends and care. But we at any point are free to realise the truth and stop the fake relationship. If people don't feel entertained or informed they are free to leave as well. They are not owed an audience. Yet people like her behave and speak as if they are our close family and we therefore somehow owe them our time and money... Like we have to watch things we're not interested in and give them financial support. Why? Because they live of an exploitative dishonest system? They are free to leave and take a beautifully mundane job that would require them to work a lot harder to get the same outcome 😂

[@AnnaLovesMakeupYT]

I've seen this more and more as influencing has become more mainstream.

[@rebeccabergman8981]

I have also seen this as influencers run out of content, become routine. Jessica has turned me off in many ways such a rich life style it is so out of touch and out of hand.😢

[@CampMom2012]

For me it's the Jesus stuff. Peace out!

[@meljstephan]

Oh dear. I unsubbed from her years ago but never thought I'd see a controversy video about her. I unfollowed because she was just incredibly out of touch and not really using her platform for any greater good.

[@Lola-AreaCode212]

Yes!! *SAME.* I unsubbed after initially loving her for feeling like she was too self-satisfied and show-offy, plus a few really stupid, mean comments her creepy husband made about other people he saw from the car. She's lost in her own little perfect selfish world. She'll wake up someday.

[@CRzdaName]

​@@Lola-AreaCode212 yep, i don't like him.

[@amyjohnson5839]

​@@CRzdaNameyou obviously don't get his sense of humor. 😂 Reading these comments reminds me of being in high school again. You ladies all need to get a life

[@CRzdaName]

@@amyjohnson5839 Gee, imagine- there are quite a few people who just don't find him appealing at all and articulated their opinions in the comment section under a video where it was ancillary and pertinent to the topic. If those people upset you so much, maybe *you're* the one who should "get a life".

[@quirkylotus482]

Part of the allure of lifestyle/beauty creators is that we get to see people enjoy things we might not be able to afford or do. Maybe I can't afford to buy new makeup or do a clothing haul, but it's still nice to see all the new make up that's coming out. When I have extra money, I use these review videos to help me choose a product that works for me. In this economy, I'm happy to see smaller creators go on see success for themselves. Yes, some people are messy, but we can always unfollow them if their content is problematic or makes us feel bad. Obviously, we should call out people doing immoral/unethical things. But i would say a lot of these creators simply get out of touch.

[@frumpy6611]

That's uncanny- I unsubbed her a few years ago because she was becoming too out of touch and I disliked her husband for a few reasons, but I coincidentally thought of her before and JUST saw a new IG story of hers that was her smugly saying how much she did that day and what glamorous things she's doing tonight and how they're "in a really, really good place" at the moment. It turned me so off and my thought was "Oh, okay, you didn't evolve, on the contrary." Then I come to YT to look for her and see what she's posting and see this video first. Subbed you for being real! ❤ P.S. Who wants to bet she'll soon make a teary video begging for sympathy about people who've turned away from her and be happy when her die-hard followers say she's wonderful and anyone feeling this way is a hater. 🙄 Kinda very sad. Be happy Jessica, but keep your ego and feet on the ground!

[@AnnaLovesMakeupYT]

I just saw she made a youtube video addressing the "drama". I'm curious to see how it goes. Thank you for watching!

[@dr.pepperissimo]

​@@AnnaLovesMakeupYT 😮 oh, I have to see that.

[@frumpy6611]

​@@AnnaLovesMakeupYT I couldn't. Barely two minutes in she was talking about easy money again. Nope, no thanks.

[@elizabethevans7727]

I actually still watch her. I like her generally but I was watching a vlogmas video recently and I had said during that video to my own husband that I didn’t like Tyler. Something about him rubs me the wrong way.

[@ShannoWhamo]

What is it that you don't like about her husband, I also get just a strange vibe off of him so I've never sought out his content (but I like her fine and still watch her, I think people's lives are interesting whether they are relatable or not and she seems well meaning overall to me.)

[@reesespieceslover18]

To play devils advocate- although this lifestyle doesn’t resonate with some, Jessica and Tyler are examples of building success from the ground up and working hard for their family. Tyler owns a successful business. Jessica found success on KZbin and it is her JOB. It sustains her family, and she needs to make money for it. She has every right to make money for her time if she’s able. Compared to other influencers, their content seems more genuine. There’s is nothing wrong with working for this type of life. And many people can achieve it. I don’t think they’re 1% ers. They live in Indiana suburbia where the cost of living is relatively low, they graduated college, worked normal jobs, and now own their own successful businesses. This is attainable for MANY people, I don’t think we need to drag others down for sharing their passions and providing for their family.

[@alianazamorano641]

this!!!

[@Itselenasummers]

Couldn’t agree more - also I applaud them for not showing their kids !!

[@jsmm2908]

Exactly

[@dr.pepperissimo]

*Comprehension.* Did you not listen to what Anna said? These are completely false accusations and miss the point entirely.

[@beccaleigh524]

THIS!! 👏🏼

[@BiscuitsMom917]

I havent watched that lady in years. When she was planning Disney trips during covid i was like yeah this lady is too far gone for me. Im a nurse and was watching people drop like flies left and right, while her and her family are jet setting across the country.

[@AnnaLovesMakeupYT]

Yes, I remember that! Thanks for watching :)

[@fbiagentfrank]

Same here. Between that and exploiting her baby, i was tired of her attitude.

[@YayaBolender]

Yes, I remember that, it was not cool.

[@hawaboutnow]

1st,travelling during Covid - come on? 2nd - last vlogmas,they went on grocery runs ALMOST every single day. Who does that. In this economy? Seems so out of touch. And to this day -- buy,buy,buy. Consumerism overload. And that's not just her. 3rd - she has editors and ONLY 2 videos a week? And this is her MAIN job? Man. That's privilege. Lastly - I don't care much for Tyler but for people who "will listen to advice but sometimes we get too much advice",they sure do give a lot of "advice". Overall,her channel is stuck. She's stuck. Have not listened to her in years but she always pops up randomly. My makeup style changed so what I consumed also changed. I like to watch indie makeup content creators,one of them being Theresa is Dead (NOT for the faint hearted),and she puts a lot of her own personality in it. She joined a trio playing "New Makeup Bingo" but she essentially evolved it to become her own fun game. Theresa's channel has grown and now she and her husband,Alex goes on food tours (she's also a Disney adult but doesn't come off as a Disney snob). Maybe the Brauns can just focus on their Disney podcast and JB can leave the makeup world. Her style is basic anyways. Another one is Taylor Wynn. She has had major shifts but her channel is...so boring.

[@tabithak5943]

I keep trying to find the allure of Taylor Wynn and just can’t get into it. I don’t get it. And that’s ok. I just don’t watch. But occasionally I’m like man I love this and that YTer who loves TW. Maybe I should try again. And so I watch a video. Still nope can’t get into her lol

[@Lola-AreaCode212]

I'm so glad that I'm not the only one who feels this way! I unsubbed for this reason around two years ago.

[@AnnaLovesMakeupYT]

Yep, I get it!

[@diananguyen4139]

just found your channel, and i really enjoyed the commentary! i 100% agree that you can pivot and also make income through affiliate links while being relatable. it's a balance and i think you nailed it-- be able to let the authenticity shine through. viewers are astute and can tell when content creators phone it in

[@AnnaLovesMakeupYT]

Thank you so much!

[@DMDN5]

I like Jessica but agree, she should keep her lifestyle private.Sometimes people forget how they started

[@KimchiBowlCalamity]

I’ve been subbed to her for over 10 years now.. and the Brauns vlogmas is something I’m usually so excited for but I was just speaking to my husband about how sad I am that I’m starting to sway away from her content.. she seems a bit out of touch and her and her husband have a privilege that I just can’t relate to..

[@Alison73851]

I unfollowed both her and Tyler after she made some comments about people without children giving parenting advice. I understand why she wouldn’t want advice from someone outside that situation but she was very rude and condescending. I had been following them for years and was about to use his travel agency for a trip. She’s absolutely out of touch with reality.

[@Lola-AreaCode212]

Bingo

[@AnnaLovesMakeupYT]

Oh, yikes! I understand why you unfollowed!

[@CodexPotter]

I don't have kids but I'll never stop telling people to not hit their kids

[@haleyboston]

I mean if you don’t have kids you don’t know how to give proper advice. Unless you have taken care of someone from birth to 18 years of age, I don’t think advice is warranted. Maybe she shouldn’t have been rude but she should also stick up for herself as a mother.

[@IsabellaLondonLife]

This is the first video of yours I've seen and totally loved it! I unsubscribed to her during the pandemic when she refused to stop travelling and stay at home - just complete disregard for the safety of others and I could never watch her the same again

[@AnnaLovesMakeupYT]

I understand that. I too was turned off by that!

[@karlarobinson3446]

I am also tired of hearing many say they just “need to rest” when they post one, maybe two videos a week as a full time job. The rest of us are working full time jobs outside the home, taking care of children, while not at Target at 11:00a.m. The reality is an influencer/creator’s life is much easier than the average person as far as work goes.

[@Melissaangie85]

I stopped watching her for over a year because of all The sponsorships. It seemed to be every single video. Now I’ll watch on occasion, if it’s not sponsored.

[@Abby-xo1de]

Folding Ideas (Dan Olson) used to do shorter media analysis with a puppet and now makes much longer well put together documentary style videos on a variety of topics, especially well known for financial scams. Very outside the genre you're discussing, but I think there are creators all across the internet who have been around for a very long time who make successful pivots

[@AnnaLovesMakeupYT]

Ooh thanks for sharing this!!

[@janettehale3109]

I like Jessica but do not like her husband anymore. He is a book snob, a food snob, a workout snob, etc. I was definitely a yuppie in my early 20’s so a lot of the content being upscale does not bother me. But Tyler I think takes it too far. Let’s cook pasta in a frying pan because that was how some big cookbook author who was also on the air a lot and is really a snob, I’m sorry I don’t remember his name. But if you think Jessica is too rich and throws it in your face try watching Shea Whitney. Just look at her left hand!! Her husband is a pilot who now works for her, they own their own plane, and they just bought a cabin; about 6000 sq. Beautiful place but…..really? I forget how many acres of land it came with but they wanted more privacy so they bought the adjacent 50 acre parcel as well. But her content is usually good but I do not buy sponsored content, I go directly through whatever retailer she recommends cause I don’t want to line her pockets!

[@Hollibot4000]

The most successful pivot I have personally seen was Sarah Therese. She's very controversial in her own right, but she also started as a beauty creator. When she got bored with it, she slowly started cutting it out and eventually made a video explaining she wouldn't be doing it anymore. I believe she actually deleted her old videos as well. She gave her audience and herself so much time to pivot, no one cared when she fully made the switch. Her videos were also very concise. Unfortunately Jessica seems like she is scrambling. She needs to decide what kind of creator she wants to be and just do it. I get that youtube is her job and she has to make money. But you can't let the monkeys run the zoo. Make content you are proud of, that you want to make. People can tell when you are just putting a video out to put another video out.

[@gigi2k326]

I like Jess, but i dont like anyone on the internet enough to give them a pass for bad behaviors. I cant trust any of them & thats okay with me, bc trust isnt something i need from my entertainment. However it seems not everyone thinks like me. If a viewer enjoys a creator enough to pivot with them, id say yes, they can, but its quite subjective.

[@UntangledTreasures]

Hi Anna! Thanks for such an informational video + Makeup! My favorite type of video! I unsubscribed from her last vlogmas. I just got so tired of the consumerism and the dull videos. They are all the same. If you’ve watched one you’ve watched them all. Plus she has 0 interaction with her subscribers! I can’t tell you how many times I left a comment and no response whatsoever. Then I realized she doesn’t respond to anyone’s unless it’s another you tuber? What’s that about Jessica? You think you are too good for us? No I have a choice of who I click on and who I sub to. Jessica you don’t get my click if you can’t even engage with the people you are making you rich!

[@cassandraanderson3314]

Do you expect her to respond to hundreds of comments every single week? I don't know if you have work, kids or a family to take care of, but those take a lot of time and take priority over making sure she engages with every comment. I'm sorry she's never responded to you, but she's probably read them. She's responded or liked my comments several times.

[@UntangledTreasures]

@ yes I do! If we can take the time to write something she can take the time to at the very least click I button with the heart as if she read some of them. Also, it wouldn’t bother me if she responded to 1/4 of her comments. Heck even 1/8 would be nice. But she ignores them all! Her comment section has a response only if her KZbin bestie (TW) comments.

[@cassandraanderson3314]

@@UntangledTreasures Gently, I think it’s nice to comment to help support the algorithm and engage with the community on her channel as a whole, but not if you just need the gratification and confirmation that she appreciated your comment with a like. I definitely don’t want her to spend hours a week commenting to hundreds of people that she’ll never meet when that time could be devoted to her family. Her youngest daughter doesn’t have childcare every day and motherhood is so much more important in those early years than making sure every single one of her commenters feels validated.

[@sabrinasbeautyscene]

As we’ve talked about before, Leah Janae has done a big pivot with her channel. She’s focusing more on Disney, fragrance, and shop with me videos. Still some makeup, but not as much. I feel like it’s been successful, but I personally have unsubscribed from her because I don’t care to see Disney content or constant shopping videos. Another KZbinr that I used to love so much, Lauren Mae Beauty, has also done a major shift. She’s definitely still focusing on makeup, but her content is extremely different. She’s definitely gone more towards luxury. She does have an entirely different channel geared towards fragrance which I actually admire her for because she’s doing something that she loves, but on a different channel for those of us that aren’t there for fragrance. I don’t care for her as much because she used to be super creative, eclectic, and fun and now I feel like she’s just trying to push very expensive products.

[@AnnaLovesMakeupYT]

@@sabrinasbeautyscene you are so right! Leah is a great example!

[@noraclaire14]

I think one of Jessica's biggest hurdles to being relatable is that she never owns up to the massive privileges she has. There are bigger content creators out there who are, or at least appear, more down-to-Earth. She was able to buy a big house before she was 30 (maybe with familial help?), she married a guy who literally cooks, cleans, and rehabs the house she lives in.. he is also always there, to help parent in a big way (how would she fare if she had to wait for him to get home late and she had to get the girls to bed every night)... she has a ton of family support on both sides (huge village) so her and hubby can live a pre-kids lifestyle, whenever they want... plus she can afford anything her heart desires (maybe growing up as 1 of 6 makes this a dream for her)... Bottom line, she's rolling in privilege and is failing on the relatability front.

[@hawaboutnow]

Exactly this. Able to afford big houses and renovate them consistently (before 30-40) is something else. Then a workspace. I wouldn't say she's rich rich,but definitely more privilege than some. It's so hard to get help when you have kids and she and Tyler seem to live life like they have no kids.

[@charisparker4240]

It’s not her fault that other people’s husbands suck.

[@beccaleigh524]

She is literally ALWAYS saying how blessed and privileged she is 🙄🙄. Tell me you don’t watch her videos without telling me you don’t watch her videos.

[@rizaandroy4ever]

😂😂😂 she should apologize because she knew to choose a man that provides and is a good father, LIKE WUT

[@Sneakerfever1]

I feel some of Jessica and Tyler's critics are making unfair assumptions and comparisons. The cost of the Disney trips should be significantly less for the Brauns because of their travel agency and Tyler's travel channel. I believe a percentage of their purchases related to creating content could be written off. The purchase of the townhouse does not mean it is paid in full but it is a good investment preferable to paying rent. It was several years before they rented property outside of their home. It is also possible they inherited or were gifted money from the estate of deceased relatives. We also do not know what Jessica and Tyler have for debt. I predict those who elected the future president for a better economy will find they made a big mistake. My mom became a young widow in the 80s and my father did not have a pension or a will. Despite this my mother was able to afford to travel internationally within one year of his passing by going on a trip with a school. Later, one of my older sisters worked for the airlines and my mom was able to travel on some flights for free and many times first class.

[@BrianDaDiamond-yo5sv]

Jessica lies constantly and then gets caught in her lies and whines about it. She is not a good mother and I feel sorry for Gigi the oldest child. I unsubscribed years ago. Neither she nor her husband actually work or do any any semblance of work including KZbin. They are real pieces of work!

[@haleyboston]

How is she not a good mother? What did she do?

[@heathermcnamara1059]

Not a good mother!? Holy wow I'm shocked to read that comment just because I think she's a fabulous mother....but I grew up with two working parents and us kids raised ourselves in a lot of ways. My mom definitely wasn't obsessing over making up games and playing with me as much as Jessica does those things with her kids...that's just one example.

[@BrianDaDiamond-yo5sv]

@ no she is definitely not a good mother! She neglects her children for alone time with Tyler and Gigi is definitely on the losing end the most. She puts her children to bed so early so she can always enjoy her alone time with Tyler as well. It’s evident the children are not sleepy and lay for hours while she pretends like she is single again. These two never should have children. I stand by what I said!!

[@heathermcnamara1059]

@@BrianDaDiamond-yo5sv oh wow I didn't get that impression at all from their vlogs. They do bath time and take turns cleaning up the kitchen, do story time and then bed around 7pm she says. That's pretty standard for young kids. That's pretty serious to say these two shouldn't have had children... They're providing an amazing home and life for the kids. It's healthy for kids to play alone too sometimes and be able to entertain themselves with their toys and imagination. Also important to be able to let the grandparents bbsit kids too ..I know some people that won't even let anyone else watch their kids, to me that's unhealthy

[@BrianDaDiamond-yo5sv]

@ I stand by what I said. Many other feels the same as me. Tyler and Jessica pawn their children off any chance they get and even drag Benita as non-hired help to watch after the girls so they can always hang out together and act single. They are neglectful and Jessica resents Gigi the most and blames her for her post partum depression and anxiety. Gigi is always made to feel badly and it is very obvious and unfortunate. These two barely work 3 hours a day 3 days a week if that and act like they never have time together. It’s pathetic!