The Evolution of Jaclyn Hill And Her Content

Go to expressvpn.com/Smokeyglow to find out how you can get 3 months free!
Hi friends! SO todays video was a big one to make and I hope you guys like and enjoy it! I had so much fun doing this video and doing all of the research and I would love to know your feedback! I love you guys so much and I will see you in the next one!
Here for the Tea X Teaspill Collab---- • THE TRUTH ABOUT JACLYN...
Paige's Channel---- / @paigekoren
MIDAS COSMETICS LINK: midascosmetics.com/
USE CODE: SMOKEYGLOW FOR 20% OFF! AFFILIATED
SHOP THE NEW MERCH HERE! teespring.com/stores/smokey-g...
MY MERCH ARTIST! madelinegra...
Follow My Podcast!----- / @theglowshow2135
Daniel Prude GoFundMe---- www.gofundme.com/f/justice-fo...
Current info and up to date info on COVID-19--- www.cdc.gov/coronavirus/2019-...
Petition for Justice for Breonna Taylor PLESE SIGN---- www.change.org/p/andy-beshear...
PLEASE SIGN THIS PETITION For Justice for Elijah McClain--- www.change.org/p/adams-county...
REGISTER TO VOTE! weall.vote/SmokeyGlow
~Mental Health Info~
National Suicide Hotline---- 1-800-273-8255
National Sexual Assault Hotline---- 1-800-656-4673
General Mental Health Hotline---- 1-877-726-4727
AA Meeting Finder---- goo.gl/2LAVHa
Follow me on Social Media!
Twitter: @Glow_Smokey
Instagram: @Glow_Smokey
Tictok: Smokey Glow
Follow my pupper: Oliver__Glow
WRITE ME LETTERS!
P.O BOX 93013,
Rochester NY, 14692
*PRODUCTS THAT LOOK LIKE THIS ARE AFFILIATED, MEANING I WILL MAKE A SMALL COMMISSION IF YOU PURCHASE PRODUCTS THROUGH THIS LINK*
**AFFILIATE LINK FOR ULTA- go.magik.ly/ml/hq65/
**AFFILIATE LINK FOR SEPHORA- go.magik.ly/ml/hq64/
Buying anything through those links will give me a small profit if you would like to use them for your shopping
**ME UNDIES COUPON CODE: getcomfy.in/iLpXGDe
Makeup on my face:
**Tacha Primer---- go.magik.ly/ml/11lpn/
**Nars Foundation---- go.magik.ly/ml/110w1/
**Too faced concealer---- go.magik.ly/ml/11lpo/
**Fenty Powder---- go.magik.ly/ml/105ne/
**Fenty Bronzer---- go.magik.ly/ml/11lpq/
**Patrick Ta Blush--- go.magik.ly/ml/zbfi/
**ABH Brow Pencil---- go.magik.ly/ml/11lpr/
**Jaclyn Hill Palette---- go.magik.ly/ml/ydf5/
**Milk Mascara---- go.magik.ly/ml/yt3y/
**Marc Jacobs gel liner---- go.magik.ly/ml/yt3z/
*ABH Amrezy Highlighter---- *Sold out
**Milani Be Bold Lipstick---- go.magik.ly/ml/ns0k/

[@biggnome4653]

I hate the jokes about her face and her weight. She is no angel but no one deserves that and that must be so hard to see

[@emilydeaton1169]

I totally agree. There’s absolutely no need for comments like that-they’re just mean. Criticize her actions if you think she’s done wrong, not the way she looks.

[@Hiiiiiiiiieeee]

I definitely NOTICED her physical change but I couldn’t help but notice. But I agree, no need to be shady about it.

[@biggnome4653]

@@staciecremeans1350 yes exactly. She also said she gained weight due to becoming an alcoholic as a result of some hard stuff she has went through. So the jokes aren’t funny

[@mamachungus]

Absolutely. She’s made hurtful, questionable, and manipulative decisions which definitely should be criticized. However, her weight has no affect on us and it’s quite disgusting to see people joking about it. She needs to be held accountable for the things she’s done, and when we comment on her weight we are giving her a scapegoat. She can come back and act like it’s our fault if she causes damage and/or doesn’t want to apologize because now, we’re the bad guys who’ve bullied her. She’s demonstrated her tendency to shift the blame. If we ever want her to truly take responsibility for her actions, we need to avoid irrelevant and inappropriate criticisms. Not only because weight-related comments are just abhorrent, but because she’ll use them to avoid addressing the real problem.

[@Rehptawr]

Criticize how she handled her lipstick scandal, or her just selling stuff Leave her looks out of it Her face reminder me of how mine looked when I was on medicine and very sick. Idc if it's filler, drinking, medicine, it's not fair or right to be judgemental on her looks.

[@shayladenigris4986]

Jaclyn waited WAY too long to launch Jaclyn Cosmetics. She could have been one of the first KZbinrs to really come out with their own brand, but instead she got so caught up in Morphe that she completely missed her prime. By the time she caught up, the market was already way too saturated and people were already starting to distrust her. She really should have launched when she peaked after Champagne Pop and the first Jaclyn Hill palette. Edited for spelling 🙄

[@l.l274]

So basically, the vault is what ruined her.....

[@JustBrii]

Aggred! She been teasing it to long and it was at the hight of everybody’s expectations and it fell hecka short! She could have been way better than any brand out!

[@faithfox8851]

@@l.l274 yes!!! the vault was her downfall imo. she had problems with previous launches but this was the first time that people REALLY started speaking out and talking about it. I think it was when people really started to not trust her

[@l.l274]

@@faithfox8851 plus it was her first big fail when handleing the problem. With the becca situation, it was handled well. That situation wasn't.

[@Beatrizbritoxo]

I agree 100000000000% 😅

[@evabeezero]

Morphe seems like the Raid Shadow Legends of the makeup world.

[@poire_cactus8866]

😆

[@ellerstan]

Kind of but not really

[@akeylahwellington922]

@@carastancombe2538 is a good friend of mine and I also thanksgiving that we lot little bit bit of of a m m m just trying trying to get get married

[@super.cherri]

the most accurate thing ive heard about morphe lol

[@EdwardianRainbow]

Damn. You're right

[@isabella3909]

Unpopular opinion: Morphe should have taken way more responsibility for the vault. Jaclyn is an influencer who collaborated with them, not an owner. She isn’t responsible for quality control issues. Morphe did her dirty and let her take the blame for their shady business practices.

[@Lollypopkilljoy]

Thank you!!!! People hate on her as if she can give out orders on the company shes collaborating with

[@smexipenguin]

Those botched launches convinced me to never buy any Morphe products, it’s been years and I’m still not interested in giving them a chance. When they launched they reminded me of those coastal scents palettes everyone was crazy for in the proper OG beauty KZbin world.

[@gurleenbhatti8064]

I agree! The influencer collaborating with a brand is only really there to decide the colours, layout, and design. They dont really have any say in anything else. Thank you for speaking on it

[@me_shell]

Jaclyn is messy and you can say it’s all Morphe’s fault, yet you see Jaclyn’s same response in her own cosmetics line!! Jackyn and Linda are hand in hand in being manipulative.

[@sunita2369]

@@me_shell we can place the core of the blame on the actual brand, not collaborator, whether it be Morphe, Becca or Jaclyn cosmetics. Collaborating influencers don't have control over the decisions the company makes. Jaclyn certainly has issues with her own brand and all that blame should be all on her. Morphe threw her under the bus, making her explain things like reusing pallets or pallets coding. That stuff should have come from the brand.

[@cass7991]

I think the evolution of Safyia Nygaard would be really interesting

[@gracec8992]

Oooo, that’d be a good one!!

[@michelledann7824]

I would really like that one!

[@isobelmasson5040]

yes!!

[@mikaelas9271]

Yes! The amount of views on her videos blows my mind! I love her content but how did she blow up?

[@michelledann7824]

@@mikaelas9271 Buzzfeed lol

[@BayleyDathorne]

The Evolution of Tati Westbrook would be really cool to watch!

[@Hannah-iz6pf]

Yes!!!!!

[@kdholden]

And Jeffree Star ⭐!

[@lizlarsson]

I miss Tati. Idc what u all say, she is the reason I started to try drugstore blushes and to this day, prefer.

[@lizlarsson]

@@kdholden Hannah did a JS video already

[@whoopsydaisy6389]

I feel like that would be pretty brief. She enjoyed a calm fairly unproblemtic existence until she sided with a racist one day, started clout chasing, jumped into some uneccesary high school style drama, then went silent for the most part. The end.

[@Carmina87]

Dude...lipstick-gate was LAST SPRING?? It feels like it was yearssss ago!!

[@inspirationmovemebrightly9627]

😳

[@AllezVous222]

Same. That’s because 2020 has been such a long year, lol.

[@_jolie_]

I'm genuinely shocked

[@MsMisfits]

This entire year has felt like months or years worth every 1 or 2 months. Its insanity.

[@itsame2755]

@@AllezVous222 Seriously. I feel 2020 has been the longest and shortest year at the same time. Lets just call it the oxymoron year.

[@cc6789]

to put it simply, jaclyn is NOT cut out to be a CEO. the pr major in me cringed so hard at her response to the lipsticks! i even did a case analysis on it for my crisis communication class bc it bothered me so much 😂

[@raleemay]

That’s awesome.

[@cc6789]

@@raleemay thank you! my prof was like "wow this situation was a mess" lmao i got an A 😂

[@raleemay]

C C 🤣🤣 Definitely a topic worth exploring further since there is a lot to analyze and critique. JH is a hot mess. A PR nightmare. How not to do business. 😂

[@thefaceofinsecurity]

@@cc6789 I legit want to read that report, I want to see an academic approach to it

[@Sarah-lv6jx]

YES SAME!!! hahaha

[@migoreng7789]

jaclyn hill seems like she was born to be in some mlm lmao she's really convincing but at the same time she keeps it casual so you dont notice a friendly chat is basically a sale pitch

[@Tensaiharu]

Just had mi goreng for lunch while watching this video lmao

[@quosoon4709]

Didn't anticipate for this indonesian comments here thooo. Thought I'm the only Indonesian constantly watching this channel 😂

[@Tensaiharu]

@@quosoon4709 I’m not indonesian but indomie is such an essential part of any asian cuisine at this point 😂 heard it’s big in Australia too lmao

[@christinaguilfoy100]

Quo Soon I’m whiter than rice and an American, but mi goreng SLAPS. especially the hot & spicy one but the original is also excellent

[@alexandraschroeder5275]

Omg 😂😂😂

[@danielled8779]

“Consumerism” is the first word that comes to mind when I think of Jaclyn and her brand.

[@olivesandkimchi]

I think Jeffree Star is the closest to consumerism in the industry

[@MsHelloerz]

Very american then

[@indicev]

She’s a hyper capitalist all she does is for profit

[@unpopped]

@@MsHelloerz consumerism is only an American thing? Oh shit

[@PBandJann]

Watching this and then watching Maggie Mae Fish’s video, I can’t help but agree. I think there’s a lot of stuff to critique about the way she portrays herself as a “heroine of the American dream”. She does the same things as her scammer of a father.

[@samofsamnation7523]

There’s something to be said about people crucifying women over men in the beauty community. To my knowledge, Jaclyn hasn’t had such a long standing history of disgusting behavior like Jeffree. His launches also face similar problems to Jaclyn’s. Yet Jaclyn gets crucified and Jeffree stays okay. How does this keep happening? Keep the same energy y’all.

[@starcherry6814]

I'm finding a lot of people that get "cancelled" are women People LOVE punishing women, but let men get away with a lot of buffoonery Pay attention to the way the media frames scandals done by women, versus scandals done by men You'll see the difference and I feel like most people aren't even aware

[@sarab3417]

Don’t be all white feminist about this. They’re both awful. People just always KNEW Jeff was awful for the most part, so it’s not as impactful when he’s trash. Jaclyn has a squeaky clean image that slowly deteriorated.

[@sarab3417]

@@starcherry6814 this is a more fair assessment.

[@samofsamnation7523]

@@sarab3417 I don’t see what white feminism has anything to do with this, my comment merely pointed out a discrepancy with the treatment. I agree with you that both parties are awful, and I can also say James Charles despite having a “squeaky clean image” isn’t receiving the same level of bullying and criticism as Jaclyn, despite Charles being a predator to at least one minor that we know of. James even admitted to it, but he still doesn’t have the same level of hate that Jaclyn gets. Again, I’m not defending anyone, merely saying that the community should keep the same energy, perhaps even increase the energy to known predators with patterns of behavior. I don’t appreciate that concept being demeaned with “shut up white feminist” rhetoric, I don’t get where that came from.

[@samofsamnation7523]

@@CrustyUgg I totally see that first point, JS opened the door with his asshole personality while Jaclyn has a history of delusional lying. My main point is directed towards the level of intensity directed towards women than men in the industry. I mean, men like JS and JC in the community have patterns of behavior even admitting to abusing people, but they don’t receive the same level of vitriol that JH receives. I thought it was interesting to point out. However, this is just my view, and I agree with you that the beauty community is populated with more female influencers than male influencers, and in terms of how much criticism women in general receive isn’t well comparable to that of men because of the population difference overall. That’s a good point.

[@megandcochrane]

“From a 2020 prospective...” Hindsight really is 20/20

[@hannahmilliken7459]

Smokey Glow: "Her brand is always going to be under a microscope" Me: Literally

[@erinelizabeth8180]

Such an underrated comment ✨

[@rjvanguard7617]

Under the microscope & growing hair still in 2020 😂😂😂

[@bethmahadocon1887]

That video by RawBeautyKristie video turned my stomach. That was mold growing off those lipsticks along with the hair & metal etc.

[@Je551kuhhh]

AHHHHHHHH 😂😂😂😂😂

[@evvyrose1928]

*Kristi entered the chat*

[@z0mbi3peach95]

When you get an “evolution of” from Hannah and a deep dive from D’Angelo in the same night 👁 👄 👁

[@freya1132]

Ikr such fun

[@supersupersure]

You know this year has been weird when you see videos of strangers hugging and you think “ew COVID”

[@inspirationmovemebrightly9627]

Yes! I do the same thing!

[@chelsey8737]

Or when you see a picture of people standing together with no masks on and your mediate reaction is "uh where are the masks??" only to realize the picture was taken like 3 years ago or something

[@mikoism]

I would LOVE to see the evolution of Pat McGrath. How did she come to be so successful? As a black woman myself I'd love to learn from her story

[@FAMEousfan90]

She rarely gives interviews but there was an in-depth one just posted on Allure that gives a lot of amazing insights into her career

[@lisag31]

I'm black as well, but pat needs to fix her brand. buying from her is not a luxury experience, it's ghetto, customer service is trash and I just can't with her. I don't even think her eyeshadows are that great. They're just okay. I love her lipsticks, I have 11 of them. But I can longer deal with her company. Too trashy. She really needs to work on that, or just be done. Retire. She's a billionaire any way.

[@meshiawriter]

@@lisag31 so I shouldn't buy the Mothership pallet? I've been saving up for it

[@lisag31]

@@meshiawriter I only have her quad and 6 pan pallets. And I heard the quality of the mothership pallets are better. Pat has sales pretty often. Get it when it’s 30% off.

[@lisag31]

@@meshiawriter Ok, I've got an update. I purchased the Mothership IX, Huetopian Dream on her Memorial Day sale. When I replied to you earlier I didn't have it. But it came in the mail today. Maaaan, listen. The thing weighs at least a half pound. The packaging---best I've ever seen. Now the mattes are the same quality as the quad I have, but those dang special shades....Girl! They're freaking nice. I can see the hype. Get one on sale when they are 89 bucks, it'll be the best 89 you've spend on makeup. Facts! She should have a sale close to the fourth of July so keep an eye out. And it didn't take a month for me to get. Her customer service is vastly improving. Also, I think her foundation is comparable to the La Mer foundation. So you can get it for $47 when its on sale. La Mer is $135. So, there's that. Why pay more when you can get the same quality for less. I had bought the wrong shade of my La Mer so I sent it back, but I plan on re-coping that.

[@caitlinsimonsmeier2013]

A 50 minute d’Angelo Wallace video and now an hour of Hannah. This is Christmas

[@taylorpain9095]

I can’t find d’Angelo’s video!!!

[@Coolgravy]

@@taylorpain9095 He has two channels! The one the new video is on is dangelowallace.

[@Coolgravy]

@@taylorpain9095 Ooh there are two almost one hour videos! One on Jake Paul and one on Logan Paul.

[@taylorpain9095]

@@Coolgravy thank you!!!

[@Coolgravy]

@@taylorpain9095 No problem! Glad I could help :D

[@3asternLilac]

I feel like Michelle Phan would be really fun for this series. I feel like she’s one of the OG beauty channels, and especially with how much her content has changed and is now no longer is really on KZbin anymore, would be really fun to explore.

[@sarab3417]

Her story always makes me a little sad with being sued and suffering from serious depression.

[@3asternLilac]

@@sarab3417 agreed 100%

[@alexandersmith4731]

You will open a ton of Pandora box of drama when it's comes to Michelle Phan, fun to read but if you were a fan of her like me back then you will be saddened by how dishonest almost everything was Plus Em Cosmetics isn't her first beauty brand, folks who have watched her back then would know

[@destinyrexya]

She IS one of the originals

[@babyspinch]

I worked at ulta during the vault collection launch. We got the palettes initially and were told to not put them out yet, and we never recieved any new ones! They just sat in the backroom💀

[@rebekahmacneill7140]

No- ✋😩

[@ninewectawski1935]

Jaclyn grew up with a salesman, she watched her dad talk people into anything and everything (including hundreds of thousands of dollars of their money, “allegedly”), and when you grow up watching your parent selling whatever it is to their people, you will pick up those same traits, whether you want to or not. When I found out her father was a pastor, it was a “ah ha” moment to me. There were things that she said and did that reminded me of a pastor I knew in my younger years in the church. .. You ever watch a pastor speak to his people? Their energetic, lively, say all the words they know people will believe n hold onto, their loud in the voice, loud with their body & hand gestures, smiling, selling you this happiness. And when your sitting on that pew, when your clapping, dancing, singing along, when your feeling all that your pastor is saying to you, when you feel lifted up by your pastors words, that is when the collection plates/baskets come out. And at that point your happy, your in the trance, you are wanting to help your church, your pastor, so you are gonna give as much as you can, your gonna buy those cookies and pies even if you don’t eat sweets, all for your pastor/church. ... Jaclyn has run her KZbin Channel the same way. Go back to her old videos, watch her body movements, watch her mannerisms, see her energy, listen to the words she uses to sell you on that product, she is a salesperson to the fullest and knew how to get people to follow and get people to buy. I believe that what she picked up all those years of watching her father in the church (where he was able to take so easily from his people), helped her build her channel, helped her talk to her followers, helped her to sell whatever it was to her people, and she succeeded greatly by doing so. Like Smokey Glow said, “she talked so good about this product in 2014 it made me want to go and buy it”, and I I have felt that same way. 10 people could tell you about the same product, yet there’s something about Jaclyn, about the way she really goes in and makes you feel like you cannot live without this product, that you cannot go out in the world unless you have this product on your face, she is that good, she learned from an early age and has mastered it to the fullest. .. You did a great job on this video, love your channel and content.

[@Cattiva]

Wow I've never made that connection, probably because I haven't been into organized religion that way , but this is a great comparison and probably very true .

[@sarab3417]

This comment definitely deserves more attention. Such a great assessment

[@AKeNeN]

Exactly. The rotten apple doesn't fall far from the tree.

[@cosmicnic]

now that you say that my mind is blown, i dont listen to her talk much but seeing clips of her talking a bit in dramam vids yes shes using those same movements! Thats so interesting, great catch.

[@Massie82]

I don't watch Jacqueline Hill, so I couldn't speak on the comparison, but I did keep imagining Jim Jones as I listened to Hannah and watched the video clips🤷🏼‍♀️ Hannah should have pinned this comment.

[@deannak5948]

You should cover Jackie Aina next! She's been on KZbin for over a decade so I'm sure there's lots to talk about.

[@kdragon713]

Yes

[@TheRibottoStudios]

ohhhhhh YES

[@jesscorner6381]

@@kdragon713 ooh yes!

[@mimikelembe]

Yes absolutely!

[@camillefaith2005]

Commenting to push this to the top😊😊

[@mollymuller4194]

“She launched champagne toast”. 😂 couldn’t help but lol

[@JLO1023]

My mom saw me watching this video and says “what’s that? She looks like an expert.” 😂 she is mom, she is.

[@laciena]

As someone who watched the beauty community from the very inception in 07-08, People keep accrediting Jaclyn hill for the first mainstream collab but it was actually Michelle Phan with sephora and then Làncome back in 2010 and 2011. I wish ppl would stop giving her this credit. Yes she had the first MAJOR collab but it was NOT the first collab in general.. Michelle Phan was also the first beauty guru who started the modeling intros with music. She is the one who needs to be credited for the editing styles. She was before her time and adding creativity to her tutorials by adding back drops, voiceovers, skits and using high quality camera equipment, whereas everyone else wasn’t. 20-23 year olds keep talking about the new generation being the first and they weren’t. It’s understandable that you all don’t know this because most of the new viewers were in grade school when the beauty community was first forming. The Patrick Starr and manny MUA and jaclyn Hill etc. (because they joined as the community peaked) were NOT the first generation. It drives me bonkers when ppl say this, totally erasing the actual First generation who fought to make their content worth being paid for and made sponsorships possible and other paid content possible.

[@Cattiva]

I'm a panacea girl myself , Watched her Amy Winehouse eyeliner tutorial wayyyy before this generation started on youtube

[@sarab3417]

Say it! 👏🏽

[@fridawarnemyr6025]

Finally someone brought this stuff up! One of my favourites when I started watching was Michelle and I've always loved her various editing styles.

[@andrearobyn3701]

I never liked Michelle Phan, but her being a spokesperson for Lancome was a huge deal, especially back then when it was unprecedented. I would agree that Patrick Starr, Manny, Jaclyn, Laura Lee etc. weren't the first beauty gurus (originals were back in 2008-2011), but I at least would consider them the first modern beauty influencer. They've had more exposure and opportunities that didn't exist back in the early 2010s.

[@anaerobic]

Thank you! Seems like so many people think they've been here since the beginning of youtube, but there was clearly an entire YT makeup generation before this current one. In my old person mind, jaclyn hill is still one of the new people 😂

[@meaghanceciliawood8972]

Does anyone remember that painful Kim K collab? I think her personality thrives better on its own (on camera) than with another person which may be why she often avoided collabs.

[@lizross1910]

Ha. I don't know why, but I find that funny. When was it?

[@SuperChivasLover]

Kim is actually shy and Jaclyn is very extroverted.

[@marielcolley5656]

I felt bad for Jaclyn after this video. Everyone was judging her for being starstruck. People expect her to treat Kim like any news anchor and people forgot that she was just girl from Florida with no background in interviews.

[@trinzy3000]

Lol although in her defence, all the collabs I’ve seen with Kim are cringey because Kim just really doesn’t give you anything but face so everyone with her seems to feel like they have to make up for her lack of personality 🤣🤣

[@saraa1741]

@@trinzy3000 I was waiting for someone to say this. I don't care for Jaclyn, but I will say; Kim is beautiful, just like Kylee buuut what they have in beauty, they lack in personality! They are so bland. Jaclyn seems like a very talkative person. That video was cringe, but it was Jaclyn's first collab with a big celebrity per se.

[@pennyroyal8259]

Makeup isn’t made/produced in “labs”. Makeup is produced in factories. Saying “the lab” isn’t accurate. I grew up in a town where lipstick and perfume were produced and I knew people who worked in the cosmetic factories. Development of the product is done in a lab and mass production happens in a factory.

[@emilyburney2224]

That an interesting distinction, thank you!!! Super interesting, I’ll definitely remember it when watching future videos about the idea-to-reality makeup process and manufacturing.

[@emilydeaton1169]

I logically knew this but had never thought to make the distinction, either! I wonder if people say “lab” to sound more official/make it sound like an item is less mass-produced than it is, so as to make the customer feel as if the item was made specifically for them. Thanks for pointing this out!

[@Jessy_Jinxx]

I had no idea about this!! This is hella interesting considering how many influencers say lab.

[@MsRabblerouser]

good point! also as a scientist myself who works in a lab, I knew right away she was lying about the fibers from gloves. I don't believe any lab would EVER touch lipsticks with fabric gloves, we only wear nitrile gloves (or special gloves depending on the chemical). Even if the lab was crappy, if you've taken a single chemistry or bio course you know to wear nitrile gloves! Basically even if she claims quality control was done in a lab, no it didn't.

[@drs2994]

It's funny.. I knew this fact myself and didn't know anything about makeup production. I'm no genius lol but it seems common sense to me that a lab is where a product would be created and tested and the factory is where it would be produced/replicated in the masses, boxed and shipped once, once the creation of the product is perfected in the lab.

[@julienguyen770]

You should totally do a "The Evolution of.." with Zoella or British KZbin like Alfie, Marcus, Tanya, Jim, Joe, etc.. I think it would be really interesting since Zoe and British KZbin was such a staple in 2015

[@Naptural85]

Enjoyed the video! Just wanted to correct some things here as someone in the beauty industry who also arose at this time: Patrick Star, LauraLee, etc are not “First Gen” Beauty Gurus, The “First Gen” Makeup Beauty Gurus are Michelle Phan, JuicyStar07, AndreasChoice, JLovesMac01, Jacqueline Hill, Jackie Aina - Formerly Known As LilPumpkinPie, Nicole Guerro, Kandee Johnson, ItsJudyTime, DulceCandy, BubsBeauty... the list goes on, but certainly NOT the former... PStar, LauraLee, etc would be considered the “New Generation” of Beauty Guru. Also, the Makeup/Beauty Guru “Boom” was in the year 2012-2016... that was when the industry was solidifying and gaining real steam as a viable career path. What we see now is not the “Boom” of Makeup/Beauty Gurus, it is the Manifestation of the second generation of Makeup Gurus going after the career path created by the “First Generation” with specific intentions to monetize it for financial gain through any means necessary, and most times through intentional controversy. It’s important to correct this information because you have such an informative series here that I feel like it should be accurate for anyone wishing to use it for reference. 2012-2016 was the “Golden Age” for us original beauty gurus. Right now is the continuation of the career path that many of us helped to build. XOXO!! ❤️❤️

[@n0name-007]

i think she meant them more as “first gen” beauty influencer rather than “first gen” beauty guru. but i do agree with your observations !!

[@fishball12398]

Omgggg Itsjudytime just brought on nostalgia

[@kpstl26]

Yes, thank you! Also Jackie aina was lilpumpkinpie? Didn't know that lmao

[@laciena]

Reading this list brought back many memories. It’s amazing to me how many people forget this too

[@Cattiva]

I've seen your videos !!!! 🙌🙌🙌🙌

[@klowen29]

You can’t forget how Marlena spoke out against Jacklyn and how she ignored her warnings about the lab she chose to use...😳

[@tylenolover]

I mention this a lot, but it bugs me for some reason calling manny mua “first gen” first gen to me is literally Michelle Phan and Zoella, I’ve been watching since 2008 lol

[@katia.luna213]

Same. Also Panacea81 Lauren, Makeup Geek Marlena, Pixiwoo/Real Technique Sam and Nic, EmilyNoel83, Makeup With TiffanyD, etc.

[@sometzge]

Absolutely this!!!! Michelle phan! OG!

[@Darima2]

@@katia.luna213 All those plus Enkore. If you know who that is, then you're a real OG beauty KZbin video watcher

[@katiethompson19]

and bubzbeauty!

[@thekcrane]

My gen 1 was panacea81 🤣

[@IllyDragonfly]

Jaclyn is the reason I don't buy from Morphe, or from influencers raving about it. Like Ti from nappyheadedjojoba would say 'Never trust somebody with a Morphe code' 0.o

[@Zeverinsen]

Amen.

[@brianagarcia8546]

It’s so funny watching the footage from the meet and greet, I’m like “why are their faces so close?!” Then I remembered there was a time before corona 😂

[@aunnaw7134]

oh boy, i feel like this is gonna be an interesting one.

[@AllezVous222]

I brought snacks!

[@brookemckinley5709]

Buckle up!! 😂

[@Pinkshadow4444]

Got my ice cream lol

[@jabreakitjubawtit4748]

If a video is about Jaclyn hill it’s gonna be Interesting ans entertaining

[@johnbaxter7607]

I’ve renamed 2020. It’s called “the vault”

[@elecops9825]

Bahaha 🤣 🤣 love it

[@bubblegumbitch2191]

👏😂

[@noelle9685]

this made me actually lol

[@alysiavanbeverhoudt6514]

hahahahah I love it

[@juliana43]

unpopular opinion: i got one of the vault palettes when they first came out, i had no idea who tf jaclyn hill was but i saw this yellow shade in one of them that i absolutely adored. i got the paletted, love it, and still do to this day... who knew it was in a huge controversy like this lmfao was i living under a rock

[@Lollypopkilljoy]

I got the whole Vault and I love it

[@garbageboy9164]

Does yours say V2 on it?

[@kariemelje8468]

Fun fact: I loved OG Jaclyn and shortly after she made that appearance at the Sigma store in MOA, I was there and asked out of curiosity how it went and the employees said she was so different when people weren’t around and how she was actually really rude. I was shocked by that and almost didn’t believe it at first, but as time has progressed, I have been able to believe it more.

[@juliem6401]

I think a lot of people, including myself see the old Jaclyn as a representation of a bygone era of beauty KZbin. Watching her progression from doing beauty and makeup because she loved it, to her doing it purely for business aligns pretty much exactly to what happened to the beauty space on youtube. It's sad to see. I think now people are becoming tired of the insincerity and we are starting to see another shift in beauty KZbin--one that leans towards realistic beauty advice and honest communication, and it's a change that I can't see Jaclyn being comfortable with.

[@AllezVous222]

Yeah, I’ve been on KZbin since 2008, and I remember when beauty videos were just of girls sitting in their bedrooms talking about their hauls, or chit chatted about their purses, and the tutorials were done in such a way that made viewers felt that they were hanging out with a girlfriend, rather than watching a video that’s very slick and professional looking. I don’t know how to describe it...there was this kind of wholesomeness to it. Edit to add: not saying that it was better back then or anything like that (I don’t miss the blurry vids! Lol). It was just that the atmosphere was different than now.

[@Darima2]

I've been watching KZbin since it was 2 months old. I remember the day I saw a makeup video for the first time and at first thought huh that's weird, she filmed herself doing her makeup... But then I became addicted as the years progressed. There's been a direct correlation between the amount of beauty videos I watch and the growth of my collection. I used to have a makeup bags worth of makeup, and now somehow I have 6 drawers full, it happened so gradually over 10 years . It's been interesting to see how the beauty KZbin community has evolved and with it, the entire cosmetic industry- and not for the better. It went from educational how tos and community to just blatant consumerism. By the time we realized it, we all had spent way too much money and had way too much makeup, more than anyone could possibly use. And these youtubers had made millions by lying to us early on gushing about products that they were being paid to talk about - and we had no idea in the early days because there was literally no regulation or consumer protection, influencer advertising was so new. On top of that, we had to learn of all the behind the scenes ugliness that has arisen because of competitiveness, ego, narcissism, greed. It's no longer about the skill and technique and information of makeup, it's just salespeople selling us stuff. We are now at a point where Some of the biggest beauty gurus aren't even that good at doing makeup especially on others!! How did this happen? I miss the early days.

[@NicolePalmervlogs]

@@Darima2 this is exactly what I have been thinking for years!

[@kadamowicz68]

I hate the way they have all made it into a shill fest. Jessica Braun has turned into a total sell out. What doesn’t she sell?🙄 They stop being believable when they keep doing sponsored stuff. 🤮

[@johannak1983]

We went from Michelle Phan to Jaclyn, Tati, J*, Nikkie & James and now we're in the Raw Beauty Kristi era. I'm not complaining!

[@audreyaltmann]

Since OG Makeup guru Michelle Phan recently returned to KZbin last year, I would be fascinated by your take on the evolution of her content!

[@maggiep3275]

I was thinking about this too!

[@lenpgc]

Yesss

[@bayleesmith2803]

OH MY GOD YESSSS 🤩

[@heyitscarrie8779]

Something not a lot of people talk about is the lies about the Jaclyn Hill Volume 2 palette. She said in her reveal video that it was the same formula about as the original Jaclyn Hill morphe palette. It's not. The original palette was vegan, the second palette isn't. Carmine is listed on the ingredients list on the website but not on the packaging. And I've seen some drama channels talk about it, how the formula is different and it's just the regular morphe formula. But truly, not nearly as many people bought the second palette to really see the issues with it. I used to be a die hard jaclyn fan where I valued her recommendations and her opinion on products and brands, but after I never got refunded for the lipsticks i bought from her brand, I gave up.

[@eshass01]

Once I realized I could see your reflection in the mirror I couldn't stop watching it ahaha

[@Sarah-lv6jx]

Same

[@lovinonlee]

Yeah it's kind of distracting

[@juliet5772]

I can’t unsee it now lol

[@sahie]

That was fascinating to watch. My husband kept coming in and saying, “Is she still talking about that bad launch?” and I was like, “No, this is a different bad launch!” 🤣🙈

[@Briellakiss27]

😂😂😂

[@samschrammcisco5183]

Have I ever watched a single jaclyn hill video? No. Will I watch a one hour Smokey glow commentary on her? Yes

[@birdyposting]

do a raw beauty kristi one of these!!! i love her and i want to see how she’s progressed!!

[@YumiAwesomeCrayon]

It’s so interesting that you think of 2015 as first gen beauty KZbin, when I think of like 2009-2011 Michelle Phan, Ingrid Nelson, zoella, etc.

[@Zeverinsen]

Seconded. Michelle seems to be coming back a bit, and recently uploaded! We might be going full circle.

[@natatatt]

I don't care about Jaclyn Hill, but these "evolution" videos are really interesting. It's interesting to see how KZbin channels change and grow over time.

[@aristone8276]

huh it would be interesting to see an evolution or analysis of tati westbrook expecially because she has such a long history. it wouldbe interesting to see how she compares to other gurus from that time

[@Lexsully]

YES!!!

[@mbrenner335]

Tati has turned into a total nut case. She lost me a loooooooong time ago and she doesn’t even post anything anymore

[@noelle9685]

i really used to love her videos and trust her opinion. but sometimes i feel like i can’t like her anymore because everyone thinks she’s crazy or dumb after bye sister... idk

[@yooolanda4992]

Yes! I lived Tati, I loved her versatility regarding drugstore and high end products. She always put so much work into her reviews, and was always on top of new releases! I think she was genuinely happy and excited playing with new makeup, but her down tall was hanging out with Jefree and James.

[@haileyvedwards]

was going to suggest the same thing!

[@headchef454]

You were waaaaay too nice with her! I cannot let go of the fact that she sold expired -most likely- lipsticks! and then blamed us, the consumers. for making a big deal out of it

[@eryn2883]

fr! like there was no way they WERENT expired.

[@katevittore8015]

Only thing i will say is that first Gen beauty KZbin was NOT Laura Lee and Manny MUA - first Gen was like Elle and Blair Fowler!!!

[@JessicaRodriguez-ff2vi]

and Michelle Phan!

[@lindseydawes7260]

Can’t stand manny or Laura !!!

[@Phantom124356]

"These videos are too long" Hannah I would be happy to sit through a 2-hour video and that's no lie. You do so much research and put so much work into these it's honestly amazing and so much fun to listen to

[@ahayden6677]

KZbin is bringing up GOLD today. First D'Angelo, now this?💜

[@whatthehellisthis]

d’angelo’s video was the reason why i stayed up late last night lol

[@marielcolley5656]

I was thinking the same thing!! D’angelo’s second video is up by the way!

[@zahedah80]

What????!?! D'Angelo didn't show up in my feed. Thanks for the heads up!

[@AshleyMaklin]

I think we as consumers had so much faith and excitement in her launches was because it felt like we could finally get makeup launches from someone "like us" who loves makeup and wants the same things we do. It felt like beauty companies were so removed from us and content creator collaborations were a bridge to future of makeup. Obviously, that's not how it works but back in the day it really felt like nothing could go wrong if these fun people we trusted were at the helm of these launches.

[@deidrebetts2936]

Woof, coming back and watching this and hearing about how she went through a divorce hits really hard knowing that Jon unfortunately passed away. I really feel for Jaclyn because despite her issues, I don't find her to be evil. She's a good person deep down. And I can only imagine the heartbreak of losing someone that was such a big part of your life. She married Jon at 19, so she practically grew up with him. And she said even after they divorced, they were still good friends. Just goes to show that addiction is a disease and I hope Jaclyn is healing from the trauma of losing Jon

[@izzybitsyspider03]

Jaclyn was the master of "planting the seed." She loved Becca Opal sooo much and then lo and behold, Champagne Pop was born. That seemed to happen a lot of times with Jaclyn.

[@rawsteph4114]

Yes! One of her old videos was her favorite single shadows, and many have pointed out that they are super similar to her first Morphe palette.

[@seb61709]

So spot on! When she posted that eyelash bullshit video I was like watch Morphe be coming out with a damn mascara and whatya know?!? She is so transparent it’s comical

[@seb61709]

@@rawsteph4114 girl yes! And she has raves about that shitty Lancôme shiny setting powder and what was her first launch for Jaclyn cosmetics?! A damn dupe for that absolute peche by Lancôme. All she does is create dupes of things iconic and smarter brands have done. She has zero originality

[@rachelgammill7868]

@@seb61709 thought her first launch, for Jaclyn cosmetics was the hairy lipstick 💄?

[@seb61709]

@@rachelgammill7868 first successful* launch

[@breakfastglitter]

I used to love Jaclyn, she’s the reason why I bought a clairsonic (waste of money). I think she’s a nice girl but she’s more of a sales woman. That’s okay, get your bag. She could sell air, she’s that good. But she lies way too much, her creditably is gone to me. Her authenticity is gone. I don’t believe anything she says. Edit: I understand making money is important but you don’t need to be a liar and ruin your reputation and authenticity in order to make money. You screw yourself over in the end because no one trust you, example: Jaclyn

[@lilyphoebe925]

Agreed. She could sell me poop in a bag

[@lilyphoebe925]

Lol just realized this looks funny cause my picture is my dog

[@breakfastglitter]

@@lilyphoebe925 your dog is cute!

[@lilyphoebe925]

@@breakfastglitter omg thank you!!!

[@the.mermaid._]

I agree... sorry you didn’t have luck with the Clarisonic though I luckily got mine as a gift but I love it

[@rachel8216]

I STILL want that freaking Becca face palette and it's been 27 years.

[@staceyjohnson8814]

I still use mine. And I have the eyeshadow palette even though the quality wasn’t good

[@planetomars2571]

@@staceyjohnson8814 I still have mine too and I use it every time I do my makeup lol and I still haven’t hot pan on 95% of it. I can’t speak on the rest of that collection but the face palette really was worth it, credit goes to Becca for that though lol

[@grisselrosas2383]

I finally reached pan on all shades 😩

[@janieponcelet4357]

Damn this reminded me of how much I loved old school Jaclyn Hill she’s honestly so good at makeup I wish she wasn’t so shady

[@britbit101]

When she said "first generation beauty youtubers" I was like ohmigod am I old? Anyone else remember juicystar07, meganheartsmakeup, cityandmakeup?

[@StephanieStewart3]

Omg! You just brought back so many memories for me! I also loved sccastaneda and dulce candy! They both still do vids but that time period was just the best!

[@katiev9494]

Oh my god I was such a ride or die for juicystar

[@Stellarluna12]

I'm so glad you mentioned juicystar! I feel like her and her sister always get left out of the OG makeup gurus convince and I loved them! I feel like they got did really dirty in the beauty community. They basically got shunned for taking sponsorships when that's just the norm these days.

[@amulyasubhash7764]

@@StephanieStewart3 Dulce Candy was the first KZbinr I found. She taught me so much about makeup and fashion in the US

[@christianaw1936]

The beauty community has been around since I was watching at the age of 14 and that was in 2010. Elle and Blair, Kandee Johnson, Michelle Phan who was honestly one of the very first, Petrilude, DulceCandy, ItsJudyTime, xSparkage, MakeupbyTifffanyD.... I can go on

[@jova9941]

stop apologizing when your videos are too long and start apologizing when they are too short 😂 i could watch/listen to u for hours! i’m an adjunct college professor in Sociology Dept and your social analysis , research and presentations really intrigue me

[@angie7486]

i wish your “evolution of” vids were all together in a playlist!

[@aliceolivia2419]

You should do an evolution video on GlitterForever17, her life story is so interesting yet just wrong 😂

[@shaelinlombard4247]

why is it wrong? genuinely asking i have no clue what her story is (i have heard of her)

[@Heybuddywelcome]

@@shaelinlombard4247 she faked a mental breakdown primink has a video on it

[@1itslaurahere1]

I’d love to see an Evolution of James Charles or an Evolution of NikkieTutorials (even though I don’t think there’s much to talk about because she’s always been so chill)

[@lollywoodspy3275]

I want her to do a evolution of beauty community and talk about all of the o.g beauty gurus.

[@konkon5801]

I think he is quite new to bc comparing to others to create "evolution" episode on him. On The other hand he was involved more in drama than other OG infurncers

[@daniellerocha2808]

I feel like Michelle Phan would be really fun for this series. I feel like she’s one of the OG beauty channels, and especially with how much her content has changed and is now no longer is really on KZbin anymore, would be really fun to explore.

[@willferrett2312]

I think “The Evolution of” series is becoming a favorite. I just love listening to you talk!

[@ericanewcomb2643]

that sweater + glasses frames + holding your Apple pencil in such a way makes you look so *analytical* I love it

[@kaylad2041]

She really is sooooo good at selling. The first Jaclyn video I ever saw was her holiday highlighter release. Had I ever used highlighter before? No. Did I order one of her highlighters and the brush? Absolutely.

[@briannarenae626]

When i tell you i LOST it at “champagne toast” 😂. That is so funny, bath and body please sponsor this girl

[@whoopsydaisy6389]

For real! Hannah is the sole reason a bunch of my friends and family ate getting Champagne Toast items for Christmas this year.

[@JacobMeye]

Does anyone else love how her sponsorship is on the Jaclyn Hill video. ICONIC! Yesss ily Hannah😂👏🏻👏🏻👏🏻

[@festivelyplump]

Lmao that’s hilarious! I didn’t even realize that 😂😂😂

[@romaineszabo7362]

Lipstickgate has made everyone look at bullet lippies in another light, literally. Now everyone sees hairs, mould etc in every tube.

[@revelreads]

why does the way you're gesturing with that stylus lowkey increase your credibility to me

[@AFFTFOMSICHTS]

I would say Laura lee and manny Mua were the 2nd wave beauty gurus

[@cam8258]

Sis got an express VPN sponsorship! Proud of you love x

[@cringeproof100]

I feel like you're my fun KZbin History teacher! haha

[@charlys2584]

“Literally all I think about is candles” ME TOO GURL

[@sallypark9139]

"2015 was the year that Jaclyn Hill launched Champagne toast" 😂

[@katesayshey]

Girl the work you’ve put into this series is amazing. A full blown thesis on a Saturday evening

[@sarahlouise2778]

This was very well researched, entertaining and objective! Nicely done.

[@rizukiann]

These are so great! I'd love to see like... an evolution of the beauty community with the OGs. Like Michelle Phan, xsparkage, Petrilude, Panacea, Pixiwoo, etc. Maybe a tl;dr version or you'd be here for 5 years, lol.

[@kit2635]

These vids are so NOT too long, I feel like I’m finally able to understand why all these people are so big and also why their fall caused so much BUZZ - I’m very not online, but your vids are so entertaining and are saving my work-from-home office job from making me fall asleep on the job. Please keep going with these!!!

[@TaraBrooke]

I didn’t realize how much she used to look like Audrina from The Hills

[@katia.luna213]

Omg right??

[@zariaackermann3147]

Jaclyn the Hills

[@hannahsurbaugh9180]

I feel like it’s just similar contouring / makeup.

[@saraa1741]

Yes!

[@julelune]

i literally never watch beauty youtube nor did i know of jaclyn hill before lipstickgate but I loooove the way you're talking about all kinds of topics!!!

[@laurenr5095]

This was a really great video. You did forget the controversy that happened when morphe changed the packaging and the formula of her first palette and now it's no longer vegan. I remember a lot of people were upset about that.

[@angelalobdell6410]

"She launched CHAMPAGNE TOAST" lmfao you said that with your chest. Love you!!

[@ellonico1312]

the amount of research that goes into these videos is astounding and inspiring. i’m wringing an essay for my women’s study class on morphe as a cultural product and it’s successes and failures as one of the main brands that became popular from using beauty youtubers, i will certainly be using this as a source! thank you so much for making genuinely interesting content

[@AMowrey]

Marlena explained what MAY have happened with Jaclyn's first launch. She explained it in the Netflix documentary Broken.

[@risaamuro8312]

What did she say? I don’t have Netflix anymore

[@gretchenshopadoodledoo8126]

Please do Jenna Marbles!! Her evolution is so interesting with how she grew with her audience

[@GreatGreebo]

Me: “Internet Gods! I desperately need quality content today!” Hannah: “Hold my Champagne Toast candle.....”

[@jofip9199]

Hey bby! Are you interested in talking about how the people at the top of the beauty community are men? I think is an interesting topic

[@manyagaver1946]

That would be an excellent video. I’ve heard it referred to as the glass escalator before

[@giaverma5437]

Amandabb did a video on it

[@jofip9199]

@@giaverma5437 I’ve never hear of them! Is that the name of the channel?

[@giaverma5437]

@@jofip9199 yes it is, she did a video a while back

[@trevordonaldson7634]

I think it's worth noting that they're also at the top of the beauty INDUSTRY in general even if women have been the "face" of the industry. **Edited to add that it's exclusively white men.

[@user-ur8wq7gp9u]

Never have I ever watched a Jaclyn Hill video and now I will never have to. Thanks.

[@vickeydisneyqueen]

I have bullet lipsticks that I have had for a couple of years and have been well loved and yet they don't look anywhere near as disgusting as those Jaclyn lipsticks! I'm pretty sure they were made with zero quality control and then left for a few years to get then in that condition.

[@elodieelvira7913]

Same. I have two Dior lipsticks, they are 20 years old and they are looking way better than her “made a month ago” ones

[@myhauntingromance]

I love learning about (Beauty) KZbin History with Professor Glow. A truly fascinating subject and something I wouldn't otherwise know about

[@hollywood2499]

Yes!!! I agree!!!

[@postgradisrad]

PROFESSOR GLOW YES!!!

[@carolinemercer9779]

Also Samantha ravndahl has had a really interesting evolution I think? Not necessarily with regards to drama or anything but I’ve loved watching her makeup style change

[@artistanna2447]

Maybe you should call yourself “Spooky Glow” for Halloween 🎃.

[@LifeOfTheAngels]

JH’s is a smart sales woman but she makes up such ridiculous lies and they’re not even good, she really thought morphe depotted 100s of thousands of eyeshadows and repotted them and that’s why some of the packaging had different batch codes was a good lie I-

[@user-bh2fz5sf5e]

The only good thing about those hairy lipsticks was how much rawbeautykristys channel finally blew up after she put those nasty things under a microscope! ❤️

[@inspirationmovemebrightly9627]

Yes!!! She is seriously the best

[@maetodecember]

And prettypastelplease too!

[@briconsidine4726]

That's how I discovered her and she's one of my faves now! So thanks Jaclyn 😂

[@kimberlyoldschool]

Given Kristy had the happiest 2020 ever, I’m convinced she has an unbeatable ability to turn coal into diamonds.

[@sarahhappe1619]

"These videos are too long, I'm so sorry" Girl, don't apologize. I want ALLLLL of the tea 🍵 I'm loving these videos 🥰

[@ChewonThat]

I literally feel so genuinely welcomed when you intro your video😅It's so sweet, I love it! Congrats on the sponsorship, you totally deserve it!!💖

[@paulernst1982]

I would love to see an evolution of James Charles! Everyone you have covered is kind if dying down currently, but someone who is one of the most popular youtubers and is still growing at an incredible rate. It would be so interesting!

[@Sarah_lettice]

I don’t know if it’s just because I’m British but I’ve never understood the Jaclyn Hill effect. I’ve always thought she was really over the top and kind of fake. 🙈🤭

[@dolly606]

I think maybe she felt like "the dramatic best friend" for a lot of people. Another way it could be described is "childlike excitement" over everything, which can come off as very endearing.

[@unpopped]

What does being British have to do with anything

[@rattusrattus7495]

@@unpopped someone being that over the top always feel fake here

[@elliemaree99]

@@unpopped Americans are more commonly like jaclyn in terms of being dramatic and over the top, whereas brits aren’t

[@nikailx22]

Ellie Collins orrrr everyone acts different no matter where they’re from?

[@donnamcmanus7360]

I am the odd "meh about J. Hill " person and you're so good that I watched this😄 Love these long form videos!

[@cgomez113]

Same here

[@robyn3601]

"Literally all I think about is candles" - a mood, 2020

[@kalechips9966]

Love this series Hannah! You’re always so in depth, non-biased, and well written. Can’t wait to see what you do next!!