Can New EV Companies Succeed?

[@Glipper_]

You might end up on a Bear Grylls episode if you keep coming out of the bushes lol

[@rohitknandyala]

I feel like he has no real reason to and just does it for the memes now LOL

[@vondahe]

@Glipper_ If so, I hope it won’t be another “pee on my hands” episode!

[@Banditxam5]

Mei hu chad grills

[@CharliePryor]

This dude knows what we really come to see, is how thick the bush is at the beginning

[@cypis666]

Finally some bush action!

[@cloroxbleach2079]

😂😂that means two things

[@robertscurtu5288]

😂😂

[@paradox...]

AYO 👀

[@valentine7512]

😂😂

[@dontbanmebrodontbanme5403]

@@cloroxbleach2079 Yes, it's called a double entendre. Congrats for figuring that out! 😂

[@CroissantWhyNot]

marques coming out of the bushes is gonna be iconic now ig

[@ericmci]

No- it's just dumb and super artificial.

[@danielbinoy]

He’s taking a page out of the mrwhosetheboss book with the Rick rolls. It’s just stuff that big fans will love noticing and engaging with

[@keco185]

The fact that the FF91, the most vaporware car on this list, beats almost all the others is crazy

[@CaptMatt1]

Yeah he's got it backwards Aptera should be higher ranked. Everything else on the list is retrofitted ICE vehicle house on wheels inefficient heavy tech! The tech in Aptera is the future! Wake up my man.

[@petetoemmes6673]

You know what's really hard...starting a new car company. You know what's even harder...walking out of the woods stooped over and staying on verbal and video queue. Now do the Thriller graveyard scene. J/K

[@liviurosca]

Auto Focus ❌ Survival Focus ✅

[@oniohenix9691]

Aptera is definitely more likely to come out for consumers than the FF91 or the Canoo.

[@KB3M]

Yes hard to keep watching after that blunder.

[@Deathbynature89]

I think you are wrong about Aptera. People DO want access to a $28K EV. With the lack of support for Public Transport in America and the skyrocketing cost of living. People who can’t afford a new vehicle in the sub $30K range want something efficient. Aptera have over 50,000 pre-order deposits, more that any other start up, people wants this.

[@multikillerpro1]

Aptera reservation holder here. I believe when I reserved the price was 26k for the base model

[@lucasjones6295]

So that was for the 250 mile version, the launch edition was originally 32700

[@JamaicanMeCrazy]

I cancelled my early reservation

[@Dwhizzle]

Let me know how it drives in 2038

[@shapeofsoup]

I’m a fan but not a reservation holder. This vehicle would perfectly serve my needs though. One to two person, short distance commutes, minimal practical storage capacity (e.g., groceries).

[@shapeofsoup]

The primary concern for me is seasonal and wear and tear durability paired with the need to be consistently exposed to the elements to maximize efficiency.

[@Emrajbari]

“Keeping it going” - all the double meaning about coming out of the woods loool

[@skenzyme81]

Aptera's efficiency and solar panels make it ideal for apartment dwelling commuters. Most Americans aren't going to have a home charger or convenient access to a charger for a long time yet. The property insurance costs to put chargers in residential parking garages are ridiculous. These people need a car that only needs to be plugged in once a week.

[@macbere3326]

I wonder how feasible it would be to have a removable battery that you take to your apartment and charge

[@keco185]

@@macbere3326 not very… EV batteries aren’t small in the slightest. You need a half dozen trips with a hand truck

[@danielbinoy]

I could see it working with another 10 years of battery tech advancements. Basically we just need stupidly efficient batteries and then we could do hot swap

[@Dwhizzle]

The real question is what are the odds of it actually coming out?

[@insolidusyt]

​The company is actually pretty transparent about their progress and has a fairly active KZbin channel. You can do your own research and draw your conclusions.

[@bufels]

i feel from this channel like every car in the US is a massive SUV that costs 100,000 dollars

[@nathanbrakband]

Hello from a vocal Aptera fan! If anyone is curious, safety is a priority for the vehicle, with an integrated cage structure and airbags.

[@princebanini]

Emerging from the bushes is my favourite thing to see here now😂😂

[@mn21288]

I automatically "like" now just because I find it hilarious his intro is coming out of the wooded area lol.

[@jeremyude]

Great video! What’s noticeable is the strong contrast in quality whenever Marques switches from the ultra wide angle to the main lens if you look at the level of detail in his face and the background noise. It’s not a biggie but I really noticed it in this episode.

[@jeffsouthard]

I think Aptera will make it, at least in a niche. There are a lot of us passionate eco types that want it to succeed. I love the idea of never needing to plug in and driving on sun light for free. It’s the most differentiated car in the list and deserves more attention.

[@sugy747]

It would be very cool to have a Auto-focus review of the Xiaomi SU7 !

[@ProductofNZ]

TELO Trucks is another. They have a pretty active KZbin channel showing progress on their little pickup. Similar looking to the Canoo one actually.

[@travisrose]

Hopefully we see a vid from Marques once TELO announces their new demo vehicles in the next few months. 🙏

[@olebloom1641]

Thinking Aptera should be one grade higher due to their contract with Munroe who was able to help them slash initial production costs, get rid of the wheel hub motors, and body supplier with a solid track record to further reduce delays and cost.

[@Piercepage]

They also have partnered with LG energy to supply their battery cells. That should be a level of confidence higher than some of these others

[@gschweiger]

@@Piercepage LG? The same supplier that caused the Bolt battery recall?

[@JamaicanMeCrazy]

​@@gschweigerlearning from mistakes is a thing

[@Piercepage]

@@gschweiger they are also suppliers to Tesla, Rivian, VW, Stellantis, Hyundai, GM, Polestar, and more. So looks like they have more good experiences than bad

[@JetBlackTattoos]

Xiaomi, Zeekr, BYD, Geely, Nio and Xpeng are ALL gonna succeed its just a matter of time

[@ClockDev]

In Europe we are seeing more and more of those Chinese cars, and not only in BEVs, but also in ICE and hybrid cars. People want affordable cars with a reasonable size.

[@quartzofcourse]

No mention of Telo??? Making a crew cab pickup with a bed larger than the cyber truck in a footprint of a mini cooper?

[@travisrose]

Hopefully we see a vid from Marques once TELO announces their new demo vehicles in the next few months. 🙏

[@crisokero]

This hedge thing is getting a little insane now, but I love it!

[@Levilambson]

I’d love to see a deep dive into Aptera. I have been following them for a while and I’d love to see you test drive their most recent production intent vehicle

[@jbq]

Startups either accept or eventually learn is that being successful usually means abandoning most of the crazy new ideas they had, putting it basically on par with everything else. EVs are a game of inches and to standout is really really hard.

[@JonathanPalfrey]

The canoo is actually being tested by Royal Mail here in the Uk at the moment. Hopefully a good sign the idea isn’t dead

[@darwinskeeper421]

I wish you had included the Telo Truck in your tier list. They are in the early part of the development journey, they have been testing a proof of concept chassis and are building a prototype, but they have a killer differentiator, a really small pickup. The Telo is cab forward, like Canoo, and is able to pack a four door cab and a 60 inch pickup bed in a 152in X 73in footprint. The truck also has a fold down rear seat and a midgate, so it could actually carry 4ft X 8ft sheets of plywood in the bed. It can do most of the things a modern pickup is used for with the main exception being rural cosplay.

[@laurent847]

what is this easteregg-car at 8:29 on the left back seat ?

[@djrmusic]

A noble haha, which was why he put it there when he said it

[@multiversalsingh]

noble

[@XGlite015]

Xiaomi, a consumer electronics company, is new in the auto industry and just debuted last year with one EV car, the SU7. And in just 24 hours it racked up 88k pre-orders. Even better, by the end of 2024, they delivered 130k. They also became the 5th most valuable car brand by market capitalization behind Tesla, Toyota, BYD, and Ferrari. So, yes new EV companies can succeed. They just need to produce a product that has power, lots of tech features, very good range, and the most important of all, a reasonable price.

[@ninokarotta]

1:40 Tesla Model 3 with DEI plates is trolling gold.

[@PassportBrosBusinessClass]

ABSOLUTELY New EV companies can succeed, but they absolutely must offer "unique", "attractive" and "different" products that are priced low enough for the consumer to afford. I used to hate Tesla for their bland interiors, but now I understand that they do it to make the cars inexpensively and so they are more reliable as there aren't many points of failure. Model 3 and Model Y prices dropping below $30,000 is a great thing for first time car buyers/ students who can charge on campus or at home. The "luxury EV" depreciate extremely quick and the technology constantly changes - necessitating people to suffer psychological obsolescence. I like the new luxury EV using recycled materials and ocean plastics to make new trendy interiors while simultaneously cleaning the environment and reducing waste.

[@MrDeathSmack]

Canoo cars looks like just a Tango and Cash’s car from the movie 😂

[@davidtheinspector]

FINALLY @APTERA COVERAGE!!!

[@TheCreativeLlama17]

Dyson stopped their project a while ago. They made a statement about it in 2020 I think it was when they made a bunch of people redundant

[@ra0333]

It feels like most of these just aren’t doing anything novel enough for it to be worth it. You really need to do something to stand out, and a different design isn’t it

[@STKFLT]

A little bit of constructive criticism, I think this video could stand to have a more defined premise. It could be ranking the quality of the design, it could be ranking who has the best shot at sticking around, it could be ranking strategy and how each company tried to differentiate their product, and so on. It felt like it was all of the above at which point I don't know what the takeaway is supposed to be. Additionally, I think it could have used a little more background research. Canoo for instance has had their remaining staff on a "mandatory unpaid break" since mid-December and as of three days ago have completely pulled their website.

[@dennisryckman5210]

That out of the bushes intro sure had a 'Children Of The Corn' vibe! 😂

[@MoreOnEVs]

Agreed about Apterra. The problem is that the only time you really need super long range and efficiency is on long road trips. This is not a big enough vehicle for long road trips

[@davidtheinspector]

It might not be for you, but it's definitely for me and at least 50,000 of the reservation holders

[@CharliePryor]

IDK, that area in the back is longer than some truck beds. If you're trip is just you and a buddy, ya know like just two seats, would be pretty slick

[@davidtheinspector]

@@CharliePryor I agree, not only do I constantly go on road trips but I also can use it as my technician vehicle. We don't have any kids and if it's my dog in the back perfectly also works for everyday runs. Suits all my needs

[@CharliePryor]

@@davidtheinspector There are far too many people, as I suspect this commenter is, who judge something based on its ability to perform the 1% niche need in their life, instead of what they require in a vehicle 99% of the time. I've got a wife and 2 kids, and STILL 9 out of 10 of my drives are with less than 3 people in the vehicle. This fits so well into everyone's needs, for a fraction of the operational expense.

[@MoreOnEVs]

@@davidtheinspector I hope you guys are all right and I’m wrong. This country definitely needs some more small/efficient vehicles and more successful EV startups. That said, I’m skeptical. The 2milliom cybertruck reservations didn’t turn into buyers. If Apterra is going to keep prices down, they will need volume to make up for the lack of margin and I just don’t see this selling in huge numbers. Again, I hope I’m wrong

[@samtherat6]

I’m extremely curious about the future as well-will he still walk the same length through the bushes when they’re full of leaves?

[@JeanSantana000]

16:15 Fisker: The Ultimate Redemption Story

[@kakutasubeats]

0:53 MKBHD coming out?

[@shmebuloc]

😂😂

[@AliHaider-tm2gy]

Just to make video bcus police are searching for him

[@mx62455]

aptera mentioned ive been waiting for this car so long

[@ItsCarrvan]

I’m surprised a lot of these companies don’t pay hip hop artist to promote their vehicles, I feel like Teslas were being heavily promoted by hip hop artist when they premiered the model S which helped boost sales imo

[@leospeedleo]

Every new company can be successful if the product is good. That’s how all companies started out at some point: small with a good product

[@omnicognatesnr5947]

That’s not really true. Doesn’t matter how good the product is if the cost model is wrong, or its marketing wrong or badly. If it was about product quality we’d be talking about Hydrogen Fuel cell cars, but we’re not. EV’s are definitely not the best product, but they are the one we are stuck with.

[@HeshmoMedia]

You've probably heard of them, but I enjoy watching Alpha Motor Companies builds. I really hope they become a main stay. I've also never seen anything on them except some suggested posts from Instagram. I really enjoy the refreshed futuristic takes on iconic older car designs.

[@paulwright3261]

Quality video content! What camera did you use? The dynamic range and colors look great!

[@OmarIssaAttar]

Putting Sony and FF above Aptera is wild when Aptera is literally testing production intent vehicles

[@shapeshifter3116]

Correct me if I'm wrong but, hub / in-wheel motors, if implemented correctly wouldn't contribute to unsprung mass. Some motorcycle manufacturers have started production on these concepts too

[@ThomasTheTankEngine22]

That Dyson one is hilarious 😂. It's a pain in the ass owning their overpriced vacuums. Imagine owning an almost $200k vehicle from them

[@sumofty]

Someone near me has a Lordstown Motors Endurance M-plate development vehicle and drives it around. I just want to know how at this point

[@FerdinandZebua]

8:29 What's with the tiny superimposed blue Porsche in the headrest..?

[@derrick021]

originally Rivian had 4 wheel mounted motors and G wagen electric seem to be constructed the same

[@John-Smith02]

You know whats even harder than starting an electric car company or keeping it going? Not driving 95 in a 35 mph school zone.

[@0berholzer]

0:00 driving responsible

[@BradleyHoppenstein]

The problem with EV startups is since EV’s cost so much to build, they try to justify the super high prices by going all in on luxury, but at that point there’s still probably not much range (comparatively) and much more attractive/established gas-powered (or some EVs) that are already out there that come with more reliability and support, and then you’re also not acting as essentially a beta user

[@BradleyHoppenstein]

Not even including the lack of charging stations and common knowledge of how to best use an EV and who they’re best for

[@TheCreativeLlama17]

No! You missed Peec from the list! They’re repurposing petrol cars into electric. That’s a really interesting EV start up.

[@alihouadef5539]

Marques is no exception, he’s out there brainstorming mega projects while on the throne. 😅

[@inoob26]

I'll be excited when these cool vehicles are finally made affordable by mere mortals

[@omnicognatesnr5947]

I think the issue is that, due to legislation, main-stream manufacturers are now all producing EV’s, so there’s no room any more for these small EV start-up’s. They’ll all go by the wayside OR be bought-out by existing manufacturers.

[@COSMEREAUDIO]

1:41 what does it mean?

[@yanniklemm4108]

Im gonna be grinning ear to ear when he reviews the Aptera.

[@amaljoe367]

Faraday Future had the sickest website I've ever seen.

[@GraniteTopTalks]

Bruh you forgot your shovel back in the bush

[@djrmusic]

Noble at @8.29 - Nice

[@FerdinandZebua]

I would love for the Fully Charged Show channel folks to respond and/or react to this video...

[@ineztech]

Some day Fisker's management will also come out of that bush lmao

[@trevorvincent6407]

Can you do some reviews on BYD’s even though they arnt offered in the US or Canada yet

[@joshknutson16]

i doubt Lucid and Rivian will be around in 5 years . So much depreciation among ALL EV's and I think the "electric is the 100% way of the future" ideal has severely worn off. Also anyone spending 300k for a Faraday is BONKERS and will not sell

[@mesuengalameeko8831]

I work for Honda and I have been working on the AFEELA for 2 years now. It is going Mass Production 2026 as promised.

[@_arshak]

Bro saw my comment and emerged from the woods this time 😭😭

[@phero6933]

You know what else is hard? Doing the speed limit.

[@ẞLe55]

16:39 macam racing car😎. Take a look at that wide body lips.

[@jordanbloomfield]

I agree with your Fisker ranking, I actually see a few of them around, and I don’t live in a big city. But… I’m sure there’s some people who will think this is making up for ‘dunking on the brand’ last year

[@jdubb1987]

Go Aptera!!! We have a production intent car and we should start deliveries by end of year and into 2026. It was the talk of the town at CES last week!

[@samuelbock8550]

>Kills Fisker >Gives it an "A" tier lmao

[@scotharrell9223]

Aptera is a bit further along and definitely closer to production than he is letting on. They have over 50,000 pre-orders at this point and are testing production intent models.

[@OneMonster]

Bush tradition is real!

[@moon0909]

Every time coming out magical woodland. it must be a magical place for marques

[@WATTSMYNAME-channel]

I saw that!!! between 8:28 and 8:30 🥸 it was fast but i saw that😂

[@siddu494]

I saw something at 8:28 not sure if that was refrence to some thing.

[@randomcommenterurl]

The $50k down payment he made for a roadster in 2017 is now worth $64k 💀 He’s never getting that car

[@christopherandelin]

I want the Aptera.

[@kakutasubeats]

Would be interested in an autofocus video on Chinese cars that wont come to market

[@KB3M]

Seems to penalize companies taking years to ship like Aptera who is waiting for for all ducks unlike Fisker who shipped twice and failed twice.

[@timb6558]

What about Scout?? They were at CES, and they're definitely coming to market!

[@dontbanmebrodontbanme5403]

All of these cars are F tier, I'm sorry. There's a heck of a lot more than goes into being successful in the EV space than just making 3 prototypes and begging for money. * getting a consistent source of quality batteries * actually delivering a car with great performance and not a bunch of weird issues (I'm looking at you, Fisker) * setting up dealerships, service centers, the things necessary to make a person spending $90K on a car feel that they won't be abandoned afterward * building a charging network (who are we fooling? If they were smart, they'd build it to the NACS standard) * a differentiator - Tesla, Rivian and Lucid are becoming mature now. What would these companies do that's a. different and b. compelling enough to make me choose them over established EVs? I predict even LEGACY automakers will either have to merge or go bankrupt in the next ten years. How will these vaporware companies succeed? The answer is, they won't.

[@AbstractRealityTV]

Telo!

[@travisrose]

Hopefully we see a vid from Marques once TELO announces their new demo vehicles in the next few months. 🙏

[@EmilyPhilomena]

Thank you for your hard work and talent. Your videos are always a delight.🐢⌛️🍍

[@SophiaJeremiah-h3g]

Your videos are always so funny and witty! Thank you for your generosity of heart and colorful, hilarious content!🌛🚀🤸‍

[@milohobo9186]

I'm expecting to see Aptera do it and they will go far if they do it

[@adelekeasimiyu5887]

Gotta be the bush intro for me. lol

[@chadlanc]

I hope Canoo figures it out, the American Bulldog looks amazing

[@joecarpenter2447]

I've seen a test mule canoo van here in Marysville, ohio. The small town where I live. I always thought they were neat.

[@DrSleepVC]

No scout motors? They’re backed by Volkswagen and have made significant progress on a multi-billion dollar factory that’s meant to produce 200k/yr.

[@mahmoudyousif8568]

Next time: Marques starts the video jumping out of the water

[@skipmcilvaine]

Xpeng, Zeekr, Xiaomi, Li Auto?

[@omodo-a]

RIP Fiscker

[@HelenNoblewoman]

Your videos are a treasure. Thank you for your talent and creativity.💵🚘🚙

[@vikvc]

I'll for when EV's are affordable and have logic design. AKA normal door handles, AC and media physical control and knobs, solid roofs (nothing of dimming glasses), not everything shoved into a centered displayed and dashboards for the driver that are on their own located where they should be, right behind the steering wheel.