Can Nissan Survive?

Рет қаралды 2,098

Күн бұрын

Пікірлер: 78

@LifeAfterLosing Ай бұрын

I think a lot of it was the CVT’s. I know women at work who are not car people at all who I hear talking about getting new cars and even amongst them, they eliminate Nissan from their lists because of what they hear about their transmissions, and/or they know someone who had transmission issues or had issues themselves. Nissan made great cars but didn’t pivot away from CVT’s when the writing was on the wall. They kept pushing them and putting them in more cars. Well, now the reputation of ALL of their cars has been destroyed.

@BrkDownMedia Ай бұрын

Yep Brands Reputation Supersedes actual Experience

@kwadwothestan Ай бұрын

Agreed. This is the root of their troubles. If I were them, I would try to pivot from CVTs entirely. But idk if it would be too expensive for them to switch to a more traditional automatic at this point. I mean their cars have other issues too, mainly them looking so bare bones cheap except for a handful of models. But they have to find a way to shed the perception of unreliability and actually make quality products again.

@kyrann__ Ай бұрын

I think i just found my new favorite youtuber! i enjoyed the video man!

@BrkDownMedia Ай бұрын

Thank you! 🙌🏾

@MrMoth0102 Ай бұрын

Nissan deserve what they get. This all started 30 years ago in the mid 90's where Nissan was finding themselves cash-strapped and needing to update their fleet. Company was up for sale but couldn't find a buyer, however Renault bought 40% shares and they entered a parts-sharing alliance between them. Carlos Gohn was tasked with fixing the serious problems, which he did and Carlos finally got Nissan to profit via the Leaf EV among other changes he implemented. Carlos even acquired for Nissan 34% of Mitsubishi! However Nissan accused him of 'under reporting his earnings' laying charges, and consequently Carlos had to flee Japan in an AV case. Dopy old Nissan pretty much killed the goose that laid the golden egg, so no sympathy. Other Nissan executives have also reported dirty tactics used in order to dismiss employees. The bad CVT transmissions has only one of many issues associated with this questionable brand. Sometimes the cars go fantastic for over 300kms and sometimes they cant even manage 100,000kms without a major reliability failure. We had a 1995 Pathfinder diesel and found it to be absolutely dreadful. The 1996 Pathfinder wasn't even on a proper frame!

@BrkDownMedia Ай бұрын

Nissan definitely has a culture problem, well before Carlos. Yeah, the story behind Carlos is peculiar. Now knowing he and Carlos Tavares were colleagues has me looking at him sideways. I do think the Auto business can be very dirty behind the curtain.

@LightingCarbon Ай бұрын

1st comment, also great video. love your style of content and keep it up man!

@BrkDownMedia Ай бұрын

Thanks! Glad you enjoy the content!

@smartkid1201 Ай бұрын

To me, Nissan's are for consumers who can't afford a Honda or Toyota and have challenged credit. 🤷🏿‍♂️

@BrkDownMedia Ай бұрын

🤐 No comment

@rtcturnemup7028 Ай бұрын

The old Nissan was… the new Nissan aims to be just as luxurious as an Infiniti 😂👎🏾

@BRADLEY_RYAN Ай бұрын

Interesting, not saying anything but our local dealership is next to a payday loan / Check ‘n Go

@BrkDownMedia Ай бұрын

@ Wait till you learn about Hyundai and Kia

@akush42069 Ай бұрын

As someone who works at a Nissan dealer they’re actually nice cars especially the higher trims and the lower trims come standard with a lot of features

@raymond_sycamore Ай бұрын

A couple months ago I had a Nissan deal write me up an OTD on a brand new 2024 base model manual Versa. It was $19,985 including everything, and he wouldn't budge. I walked away.

@BrkDownMedia Ай бұрын

Taxes included? That’s not bad tbh. A manual Nissan would last as long as any Honda. Getting any brand new car under $20k is an achievement. But you would have to keep that car to make it worth it.

@raymond_sycamore Ай бұрын

@@BrkDownMedia yes, but I really needed to be able to talk him down to $18 to make it work. Dealers dont realize its not 2020 anymore.

@raymond_sycamore Ай бұрын

@@BrkDownMedia also I don't finance cars. Still driving 2003 PONTIAC VIBE... I know I am not normal ;-)

@BrkDownMedia Ай бұрын

@ Yeah sounds like he wasn’t making much money so he needed you to pay the extra $2k. TrueCar says $15k is average in my area.

@BrkDownMedia Ай бұрын

@ Oh well in that case, the dollars matter. Facebook marketplace has some really good deals. I’ve been looking 😈

@igormac88 Ай бұрын

I love the references 😂

@vgentry83 Ай бұрын

Nissan didnt listen to their customers! People told them they didnt like those CVTs and they keep producing them. Like my grandmother used to tell me a hard head makes a soft ass!

@btrdangerdan2010 Ай бұрын

I'm going to have an even harder time finding parts to source and replace for my old 1989 Sentra if Nissan ceases to exist as a company.

@k_escobar917 Ай бұрын

Good video 👍hopefully they can turn things around

@dynamicremakes5592 Ай бұрын

Unpopular opinion and a little bit off topic but JAQUAR is dead… they currently have one vehicle for sale in America it is very mid and behind the competitors and no one takes them seriously anymore in the luxury car market although they have plans to come out with a new line up no one has yet to see a actual finished product or pricing or model names or any of that..

@BrkDownMedia Ай бұрын

They ramped down production a few years ago for their EV transition. All of this has been intentional since 2016. They may be dead but it sounds like we’re for a rebirth.

@williamrossetter9430 Ай бұрын

Very astute analysis! Nissan has a product marketing issue, and to your point, there is no real flagship vehicle (like the Altima or Rogue). Renault was not a good fit in the end. The recent years reliability issues on top of a non-hybrid product line up is leading to Nissan's downfall. No more excuses for NIssan, either get with the program or get out of the car business.

@BrkDownMedia Ай бұрын

Thank you. I agree. The Renault partnership may have run its course. It’s definitely cultural as it is marketing

@joshuacollins7398 Ай бұрын

I feel Nissan is done. Mitsubishi should merge with Mazda or Acura and get rid of the CVTS. I drive 2017 Mitsubishi outlander sport AWD. I like it.

@kwadwothestan Ай бұрын

Acura?!? A higher end brand?!? Wild😂😂😂 lowkey I could see Honda buying Mitsubishi and overhauling it. I wan Nissan to stay away from them. They should touch Nissan with a ten foot pole!

@johnoberle9750 Ай бұрын

I always liked Nissan but for God sake ditch the CVT transmission. Loved them old hardbody trucks of the late 1980s early 1990s. Nissan has great style. Make them reliable.

@BrkDownMedia Ай бұрын

Yeah I think that’s everyone’s sentiment honestly

@kwadwothestan Ай бұрын

They gotta start making reliable cars again, same as Stellantis😭 I honestly think they need to drop CVTs all together because people think bad things when they hear Nissan CVT. Also I don’t understand why all this time they don’t have any hybrids in the US

@BrkDownMedia Ай бұрын

They were working on it but if they go electric it all be a 1-speed automatics. 2 Speed if high performance.

@BRADLEY_RYAN Ай бұрын

Big brother Honda to buy out Nissan? Let’s see how This ages…. Only time will tell

@BrkDownMedia Ай бұрын

I don’t think they will. Someone else did a video explaining “Why would I help my competitor? - let them rot” I think Tata or Geely would buy them out before Honda.

@johnoberle9750 Ай бұрын

I doubt Honda would want Nissan .

@kwadwothestan Ай бұрын

Honda shouldn’t touch them with a ten foot pole😂 they don’t need that mess on their plate

@BrooklynBound4 Ай бұрын

Nissan/Infiniti has not had anything in quite some time. No cap When I see a Nissan on the road I stay clear. High probability the driver cant drive and I think bargain basement cars also the stigma yields true. I hope they can turn it around but I agree they need to get rid of Jatco CVTs have a core vehicle get rid of the incentives and increase quality.

@litchips Ай бұрын

They couldn't make their CVTs reliable, but thought they were ready to do reliable variable compression engines. It just boggles the mind. Much smaller Subaru was able to make a reasonably reliable CVT for much more demanding applications such as Subaru Ascent 3row SUV and Subaru WRX. But Nissan couldn't make it reliable even for small cars. And then to continue selling it for a decade knowing that it's destroying your brand and financially hurting your customers. To the point where it's now a brand that only stupid people buy. As someone who owned one during their good old days, I think time's up for Nissan. The chances of successful turnaround in this hypercompetitive environment are so low it's not worth investing for. Even if they were to release a reliable car tomorrow, like the new Pathfinder with ZF gearbox might be, it will take a decade for people to believe them again, and they don't have this long. Their best approach is to liquidate it and return money to creditors and shareholders.

@BrkDownMedia Ай бұрын

I think the stake in JatCo is why they continue to push them. Trying to squeeze juice out of a turnip atp for a return on investment.

@Canbutcant Ай бұрын

Nissan needs a reliable and affordable cars right now, it’s competing in the worst environment possible. If prices are within reach to consumers and they gain better reputation they will sell cars again. Even the Nissan z which was aiming for 30,000 starting is hitting 44,000. Interest rates are too high in the us market to convince most to spend 44,000. I really like Nissan, it’s painful to see them in such a state.

@BrkDownMedia Ай бұрын

Yes. That’s a disconnect between the financial arm, the manufacturing arm, sales and service, and the dealer.

@burgos227 Ай бұрын

They will be fine.

@BrkDownMedia Ай бұрын

After five years and a series of business plans, Nissan has not been able to reverse the decline that followed the 2018 arrest of longtime CEO Carlos Ghosn on allegations of financial misconduct.” - Automotive News, 12/5 lol

@igormac88 Ай бұрын

I really don't know what would save nissan. The new Kicks seems to be a really good product, but I don't think it's enough to save the company. The profit margins are way too tight. They are also behind in electrification, and the Renault alliance is not paying anymore.

@BrkDownMedia Ай бұрын

ATP they just need two suvs, two sedans, one hybrid and one pickup truck.

@kwadwothestan Ай бұрын

I just realized Ghosn and Tavares from Stellantis both share the name Carlos…what is it with these automotive Carloses?!?😂😂

@BrkDownMedia Ай бұрын

Yes Lol. Someone else said the same thing.

@incee_netinai Ай бұрын

Nissan is a comedy show

@courtneypuzzo2502 Ай бұрын

the Altima debuted for the 1992 model year some nearly 25 years after the Toyota Corolla though its a competitor of the Camry Accord Sonata etc. though its in the middle of the pack when it comes to sales for sedans over all believe the Altima was #4 in its class in 2023 Camry sold 290,649 Accord sold 198,000 Chevrolet Malibu 130,342 Nissan Altima 128,000 Dodge Charger 76,000 Ford Mustang 49,000 Dodge Challenger 45,000 etc. granted the two Dodges were discontinued in 2023 granted Malibu production ended in Nov 2024 sales down 28% from 2023 while for example Camry sales will be up 11% in 2024 to 323,000

@BIGGIEDEVIL Ай бұрын

Bro you look kinda like Shyne the rapper

@BrkDownMedia Ай бұрын

First time for everything lol

@scottcolpitts8521 Ай бұрын

A discounted Z might get me in a showroom. Other than that, none of their vehicles interest me .

@BrkDownMedia Ай бұрын

You might be onto something 🤔 But if they don’t discount them this gen will be a collectors item.

@scottcolpitts8521 Ай бұрын

@BrkDownMedia I've only seen two in the wild. I see more fl5 type r and gr corollas, and there somewhat rare. If they cut it loose off their lineup, it might be a very rare car, your right.

@chunkybeats79 Ай бұрын

Again the murican market is much different and Nissan there are terrible. Other markets around the world we get their brilliant hybrid system, e-power. Now if the yanks actually got their bums in gear then it would seriously rivals Toyota's hybrid system. I have a Nissan epower hybrid car and it's one of the best cars I have ever owned. The tech is amazing and really the states is missing out. The issue is USA have ridiculous and stupid motor laws that really isolate a lot of companies. So really if you want to blame someone your country! It's only going to get worse next year with your new / old president. Nissan will be fine in other parts of the world but in murica they're dead.

@BrkDownMedia Ай бұрын

The Automotive landscape is very political here so many products we’ll never see. But we, alongside China are the largest markets. If we fail, so does everyone else.