Can you TRUST Car Dealer Google Reviews? Kevin Hunter the Homework Guy

Car Dealer Google Reviews - Can you trust the 5 star ratings you see on Google Maps for Car Dealers near me? Here at The Homework Guy, we teach a simple 3-step method for car buyers to do a simple Google Search, find a better car dealership near me, and go car shopping with confidence.
This video is an update of a recent video from January 2024.
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1. Start by finding the overall raw Google review score which MUST be 4.4 or higher. If it’s 4.5, 4.6 or 4.7, that’s even better. If the score is below 4.4, we pass over the dealer. Better Dealers consistently get high scores which bring their average up quite high, and we’re looking for consistently good service. Now, it’s not to say a dealer with a high average score won’t have a bad review or two. Read them, and see how the business responds!
2. The next parameter to look for. The more reviews the better. If a dealer has been around for a while, there’s no way they’d only have 25-50 reviews for example. Also, that small of a number of reviews can easily be faked, by having every employee in the company review the dealership with a high score. When I see that, I automatically pass. At minimum, it has to be several hundred reviews, and more than a thousand is even better. Thousands of reviews combined with a high review average is a GREAT sign
3. The Next step is to actually read some of the reviews. Look for recent posts, and check each review for details of how the purchase went. Not only are the details important to us, we are also looking for the names of the people involved. An honest good review of an actual dealership customer always names the person or persons involved.
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Here's what you want a Google Review of a Car Dealership to read like:
Here’s a classic example of what Kevin was talking about: This is Ferguson Buick GMC of Norman, OK. On Google, they’ve got a 4.4 Star Rating on 1,345 Reviews. That’s impressive, but also note the first review is written by Ron Reber from just 30 days ago, so it’s recent! The details Ron provides are excellent! He wrote: My Wife and I are both over the moon with our 2023 Buick Enclave. I worked with multiple dealerships before I found an HONEST and no-nonsense group to work with. I can HIGHLY recommend Ferguson Buick, GMC of Norman, Ok. Specifically Tommy Duvall (Salesman) & Heath Mead (Finance). No pressure salesmanship. No junk add-on fees. I won't deal with ANY other dealership in Oklahoma, EVER. Some of the other dealerships in the area could learn some things if they followed Ferguson's example. Thanks for EVERYTHING Tommy & Heath
Of course, the most tried-and-true approach is to ask people you trust who they'd recommend, whether it be a specific dealership or salesperson. The best salespeople don't need to pounce on potential customers as soon as they step foot on the lot. Instead, they provide a positive buying experience and rely on repeat customers and referrals. So, with a few texts, emails, or calls, you could be well on your way to finding the source of your next car.
But don’t stop at word of mouth; it’s smart to do some online research yourself, too. Specifically, read dealership reviews posted by previous customers. These can be found when viewing individual vehicle listings or by searching for particular dealerships on the CarGurus Used Cars page.

[@Catelynmeow]

When i was 24, I bought my first new car ever. My saleswoman was SO incredibly nice, but she tricked me into first buying a tester at full retail price of a non-tester. When I noticed that, I told her that I didn't want a tester vehicle. I ended up paying full retail price with all the fees, and then the sales manager fooled me into buying $8,000 of addons. When all was said and done, I paid $38,000 for a brand new 2012 CRV EX-L. I thought the salesperson was SO nice and everyone at the dealership was so friendly, so I gave them 5 stars and raved about them in my review. Now I realize that I was a complete idiot and got taken for a fool.

[@dumbdee4]

Carlsbad, Califonia Toyota Dealership has add-ons.

[@Kevin-mk6jo]

Facts.

[@EMA-uk5ob]

i looked up a bunch of local dealers and many had a google rating of 4.3. interesting.

[@mikezupancic2182]

The problem with trusting ratings is that car dealers know how to manipulate them. They can get negative reviews removed or hidden

[@mtnbikej]

Exactly, and Google is the worst. You can tell, each time a negative review is posted, magically 3-4 positive reviews show up within a day. I also look to see when the review was posted. If I see it posted between 11pm and 5am I know it it a bot.

[@leonardyoung6821]

Yes, to a certain degree you are correct, but it's also true that sometimes negative reviews can be unfair or not fully truthful, so it is good that Google has a process for businesses to appeal these reviews. Meanwhile, it is a lot harder for businesses to create fake positive reviews. If you see a dealer with thousands of positive reviews and a good overall rating, you can pretty much trust that.

[@Kevin-mk6jo]

If dealers have add ons, they shouldn't be advertised on this channel or anywhere. And if they are... call it what they are.

[@kitasofia]

I see a video, I click like

[@lionelquintanar3067]

You guys rock!!

[@hawk8966]

You both are amazing.Thank you for your wonderful information and videos.

[@goinpostal51]

Good info. If more folks add good dealers, we could build a very nice list!

[@bp39047]

I recommend you also check the BBB rating.

[@WhittyPics]

The only thing a business has to do to get an A+ rating is to respond to all complaints. They don't have to solve any of them

[@bp39047]

@@WhittyPics I still read the complaints to determine if the dealership is decent.

[@ynotbloom]

Unfortunately, I have found that in many areas (particularly Chicago) the Better Business Bureau is becoming “business friendly” to those who are willing to pay for memberships. Unfortunately, they’ve discovered that there is income to be made - and it’s not through the consumer.

[@MailManMatt]

Let’s hear some from the north east please

[@NoBozoDozo_N6KI]

Do the USED vehicle departments if these dealers you featured for Southern CA also share the same Google and YOUR rating?

[@Detailedtravelers]

You guys rock. I’m not in the market for a new RAM at this time but will be ready when the time comes.

[@LukeO-1234]

Omg the san Juan Capistrano Guy, I know that coffee shop. Coast coffee and tea!

[@RickJohnson]

Avondale Toyota in Avondale, AZ has almost always been a no-addendum, "MSRP or under" dealership. They do have some showroom exceptions for add-ons, but I've bought multiple cars in the past that were under MSRP w/o any unwanted add-ons. Additionally, their somewhat unique "One Price, One Person" approach that eliminates the finance office and allows you to deal w/ one person start to finish.

[@haroldkostka8446]

I was surprised that a central Florida dealership still has market adjustments on some vehicles. The ones I saw were in the 10,000 range. I do have to say I was able to negotiate that item off of my purchase 8 months ago. By the way it is a Honda dealer.

[@KevinHunter]

That's total insanity!

[@patrickcunha7946]

Dealers in northeast

[@richardweyland116]

I'd be interested in finding out how to get the invoice price.

[@incredibleshrinkingfungus1731]

The majority of these reviews concern service and parts. Hit or miss. Also those that do concern new vehicles are largely still on their dopamine new car smell high. Only later when the paperwork is examined do the questions start.

[@gtech66]

Most of your favorable dealerships are in California or Florida. All too far away from me to even consider.

[@jamkpa]

Good stuff.

[@nickdagreek203]

Any good dealerships in NY

[@WhittyPics]

I found a couple of scum bag dealers that I know slaps on junk on their cars with 4.8 google ratings.

[@Mr.Countonme]

Faulkner Toyota Trevose pa

[@RFJersey]

That is not what I heard.

[@edomihic]

Trust car dealers? That's got to be a joke