CHANEL'S WHOPPING 25% INCREASE & WHY I THINK THEY'VE DONE IT.

[@SophieShohetOfficial]

Hey Everyone - I’ve had loads of you leaving me comments about the rumoured CHANEL May 2020 Price increase. Some of you have been reporting increases of between 7% and 17%! So I’ve investigated a little, as well as speaking to my S.A in London and this vid contains the info I’ve found. *My thoughts on why they’ve done this: 1. Are CHANEL trying to change the type of customer that wears their goods? Are they trying to price people out?? 2. To possibly make-up for the 2 months where they couldn't make sales

[@leahc673]

Sophie Shohet | Fashion Beauty Lifestyle love this video again thanks Sophie!!!! Someone else actually said about Chanel and even LV wanting to go down the Hermes route with the “perfect customer” in mind! End of the day they shouldn’t care who’s buying their bags we are paying their wages so that should be enough!!! Mulberry were another brand who have helped with covid they were making ppe for the NHS and like you said when I see brands doing this it totally warms my heart! Unlike others who are just hiking their bloody prices up!

[@martagordon8095]

Louis Vuitton did too!

[@Chickadee_]

These luxury brands aren't really concerned with people that have to "think about" or "save up" for bags. This will price that demographic out. The people that could spend $7,000 on a bag before, will be able to spend more than that after the pandemic, in my opinion. Is Hermes hurting? The equity gap is real and getting wider by the day.

[@xRoshtack]

I think they are trying to price people out, absolutely! There are different ways to make up for the sales, and price increase is never one. Since the people who can actually afford this on a regular basis, (can just buy it with a blink of an eye, don't need to save up) wouldn't care about these price increase. Just like now, the price for milk/cheese/grocery went up, but we can still work with that, same with the upper 1% and their luxury goods price. Channel has never marketed themselves a "brand for everyone" and never will be. They don't want too many people to be able to afford their goods and is slowly shifting to the Hermes level. It's hard to say whether it's the right decision or not. But it's nothing outrageous or ridiculous about it, it's a business decision after all.

[@angeliiis2419]

@@xRoshtack I agree

[@CindyG-NYC]

Good luck to them. Not interested in their brand any longer. They may be fine without me, but I will certainly be better off not giving them my hard earned money.

[@cynthiasstylemua9822]

I couldn't agree more. I wanted a classic flap so badly, but this price increase has made me change my mind. This price is just too high for a HANDBAG! I'll be going to LV, Gucci or Lancel. Chanel is going to lose a lot of consumers due to this price increase during this global recession and pandemic. They have made a poor business decision.

[@caresandcravings4654]

Ageee! Not interested anymore!

[@tatto9001]

@@cynthiasstylemua9822 There's YSL. my all time fav brand. So far no increase in their prices. One of the best made quality bag ever!

[@TaraBeauty.Lifestyle]

Tracy Truong yesss! YSL is my FAVORITE! Their quality is superb. No price increases and the boutique experience is alwayssss so laid back. They are always so welcoming.

[@0ssss552]

LV raise the price too. They just want to make more money during this hard time

[@SamFerndz]

They are completely ridiculous...at this point none of those brands matter anymore

[@theaccentman93]

Exactly! We should all be grateful that many luxury brands are supporting the medical community in the fight against COVID-19, but right now nobody cares about much besides their families well-being.

[@angeliiis2419]

I disagree. Even the top Russian officials are affected by the covid-19 virus but, it is not stopping the wealthy from purchasing luxury goods. Luxury is very much alive and thriving without the lesser classes of people.

[@alexc1474]

I think Chanel was becoming too accessible

[@angeliiis2419]

@@alexc1474 If Chanel and other houses do not soon realize that the upper 1 percent's wealth is contingent upon the lesser 99 percent there will be no channel, Hermes, Dior etc. That population cannot maintain itself alone. Every economy globally will indeed take strong hits. The top one percent will not escape unscaved.

[@katejiang3243]

@@angeliiis2419 Sadly I think their strategy is targeting Asian markets which have been slowly recovering from the pandemic already. After this news released, the lines outside of Chanel stores in Asia are insane. Pretty sure it worked as a boost of sale momentarily.

[@happytimeforall6059]

Bye Bye Chanel. No brand should increase price during this horrible time.

[@annealex4727]

Hang Ta exactly

[@deandravr]

The price increase is Totally in poor taste.

[@aokiQ]

I agree with you, but I don’t think they cares

[@happytimeforall6059]

@@aokiQ True. The brands think customers will have to accept it

[@donnapug]

They’re gross for doing so. As long as venture capitalists run fashion houses this will be the result. Lower quality equals more profit as far as they’re concerned

[@irinka_kat]

If they're going to raise the price, they should also improve the quality. How is it that my Valentino Garavani bags are more durable than my Chanel ones? If you're going to spend 7000€ on a bag, go to Hermès. Chanel bags are not worth the price.

[@CarlosArellano99]

honestly!

[@hms1609]

Hermes is also overpriced. Sorry, I had to say it. I mean, it's just a bag. I just don't get the appeal of that brand, it's designs and that price point. But perhaps it's about status?

[@theaccentman93]

@@hms1609 With luxury, I believe that there is a markup because of the name always. Hermès bags are amazing quality, but still, you are paying a lot for the status of the bag. However, you'd never see an Hermès bag with gold hardware rubbing off like you see now on modern Chanel and Louis Vuitton bags.

[@wadeenyc611]

Chanel try to be Hermes

[@irinka_kat]

PhoenixBella Yes Hermès is also overpriced but you don't lose money when you decide to sell your Kelly or your Birkin.

[@TammyHalsey]

They want to be exclusive. The thing is they’re mass produced... 🤷🏻‍♀️

[@DVW1984]

I’m in the US and I just checked their website. The purse section says “price upon request.” I don’t think we will be spared in this. That puts me out of the game for Chanel. Everyone has a breaking point and a 25% increase on a $5500-$6000 bag is it for me. The move is so tone deaf and a lack of sensitivity on their part.

[@brayliepaulino5435]

Yep, I've been checking the US website daily and the prices have been gone for a week so... Chanel is doing too much!

[@gemini2loveme]

Why are we surprised?!...when has a lux fashion house showed the working class any kind of "thx for keeping us open" gratitude. They want to narrow the margin on who their "targetted consumer" or ideal clientele is for their luxury goods...perfect timing...horrible

[@niawilliams2656]

Totally agree this is disgusting

[@walruslatte6080]

@@gemini2loveme No surprise, Chanel does not want customers who have to save up to buy a bag. Chanel does not want your working class money.

[@gemini2loveme]

@@walruslatte6080 well glad I never gave them one dime of it🙃🙂

[@jhnofan]

What hurts me is the hypocrisy.. I am French and i know that chanel refused the government’s help for their workers’ salary, which is completely fine and to applaud actually ! However, you don’t refuse government’s help to increase your prices by 25% then ! Like you said, during this pandemic time in the world, I feel that this is just wrong... I always wanted a classic small flap and I found it to be ridiculously expensive at 4500€ already, but +1000€ ?? I honestly gave up on the brand, their policy is not something i want to encourage... Thank you for your video Sophie, love your content as always !

[@katybee3891]

jhnofan I think it’s better that they increase their prices than take money from tax payers.

[@jitkap2835]

jhnofan Totaly agree!

[@katherinar1931]

That is why you have a contact # of trustworthy buyer who can get you top quality inspired bag (same leather.same material.same design) from Guangzhou factory 😝 everything the same except the price it 8 times cheaper (now maybe even more)

[@emmaphilo4049]

Yes, us French are even more betrayed, this brand is part of our DNA lol. Even the make up is overpriced. What the heck!!!!

[@amych4632]

@@emmaphilo4049 exactement c'est vraiment du n'importe quoi !! Les gens hésitaient d'acheter les sacs à 2000€ et mtn sue c'est 7000€ beh c'est perdue mais la chose qui m'agace c'est que avec cette hausse de prix apparemment la qualité est toujours la même 🤦‍♀️

[@kathryncaudwell8790]

Absolutely spot on. Arrogance on their part- going down the Hermès route.Without the quality. I’ve been buying Chanel for 30 years but no more. The staff can be unbelievably rude, which makes the buying experience unpleasant. I shall be buying second hand in future, if at all. Shame on you Chanel. May you lose customers over this

[@hanemaru95]

Kathryn Caudwell they are trying to be snobby like Hermes AHAHAHAHA XD

[@Luminaria86]

Leah C It might not be arrogance. Seems they are doing a price increase to keep their people employed. I suggest we be supportive of Chanel unless of course we prefer lower prices in favour of people being laid off. People need jobs but nobody needs a Chanel product let’s be honest. us.fashionnetwork.com/news/Luxury-groups-dip-into-own-pockets-to-aid-employees-in-covid-19-crisis,1205407.html

[@lolohilwa22]

Funny thing is the demand is still there, but the supply is super low. All of Chanel’s factories are based in Italy, and Covid-19 hit us the most. We were advised to increase about 7-12 percent off original price, not 25%.

[@llamageekchic]

I've always preferred Dior over Chanel, this has officially put me off Chanel. I think if I ever decide to get a Chanel it will be second hand

[@FireNooodles]

And now second hand will unfortunately rise too 😞

[@nancythepantsy]

Same! The classic flaps have never really been my style and have loved Dior ever since walking around the boutiques as a kid with my mom lol. This price increase just tips me over the fence on my opinion of Chanel.

[@llamageekchic]

@@FireNooodles that is truly a shame

[@llamageekchic]

@OUTCLASSER Support Team no need to be rude, take a chill pill

[@franchescagonzalez5883]

They lost its value once every single influencer and blogger over the age on 16 started wearing them. They look quite cheap now.

[@jennylovesglitter488]

Franchesca Gonzalez this!!!

[@5Heliotrope]

Franchesca Gonzalez AMEEEEEEN!!!!!!!!!!!!!!!!!!!!!!! You’re soooo on point with this thought!

[@kafilahola6281]

I was looking for this comment. The last 4 years especially, damaged Chanel's branding. Something as classic as Chanel flap bag is now to me a basic bag. I've felt this way for the last few years.

[@jennifermcgee8621]

My thoughts exactly! These girls will continue to go into debt to buy these bags. Does anyone know if Chanel gifts bags to influencers?

[@5Heliotrope]

@@jennifermcgee8621 I know that Louis Vuitton and, unfortunately, Dior do. Don't know about Chanel. But when literally CHILDREN / TEENS began to wear Chanel / LV / Gucci / Hermes bags, those brands just lost their value in my opinion. Because I remember when those products were symbols of achievement, life progress, hard work. And hard-working adults wore them. Those were the days that these products really had meaning.

[@jjkk6322]

I think they want their customer base to be like Hermes, the people who aren’t bothered or affected by recessions - and the people who can’t spend their money on luxury travel at the moment spending it on luxury goods instead. Also people who buy in Asia often travel to Europe and buy over here, as it’s much cheaper even with the price of the trip. I guess they might increase their prices there by the % people would usually allocate to their travel.

[@jinellesingh840]

@@iqrayousufzai6086 Yes. Chanel is practicing classism.

[@MarriedtoDoofus]

Exactly ... but they never will be Hermès ... as hard as they try. Not happening ... I no longer can afford Chanel like I once did ... I usually buy one classic per year ... but now it’s out of my reach ... I’m obviously not the clientele they want ... so be it. I’ll save up for a few years and get a Kelly. At least Hermès is a true investment piece ... Bye by Chanel ... the sad thing is while this upsets me Chanel could NOT care less.

[@Missfrankiecat]

@@MarriedtoDoofus I agree. The real problem for Chanel is that the quality and craftsmanship isn't in the same league as Hermes. Why would anyone pay those prices for factory mass-produced items?

[@fashionweirdo2987]

@@MarriedtoDoofus But at the same time you can't get Kelly just like that (unless preloved)...

[@MarriedtoDoofus]

Fashion Weirdo I know ... it’s not something I can obtain easily and probably never will ... I learned a very valuable but expensive lesson today ... integrity matters. Maybe I’m not the 1% ... but I have the right to spend my earned money on anything I choose so long as it doesn’t hurt anyone in the process ... Hermès however expensive and exclusive they are ... at least maintained integrity ... their quality has not declined nor have their standards. If I never am able to get one so be it. At least I won’t be supporting a dishonest and frankly downward spiraling brand like Chanel.

[@shaks.m5555]

Burberry have also said that they will continue to pay all employees in full with higher-ups taking a 20% pay cut.

[@jessicam807]

This is way I support much more that some brands are using their expertise to make ventilators or masks. I don't mind if you make profit, just don't be blind at what the world needs now and what can you offer.

[@5Heliotrope]

I remember when bags from Chanel/Dior/LV/Hermes were symbols of achievement, life progress, hard work. And hard-working adults wore them. To show to themselves and the world that they achieved success. Those were the days that these products really had meaning. When KIDS/TEENS/laughable so-called "INFLUENCERS" began to wear all those products, those bags lost all credibility, symbolism and luxurious value for me. Worthless. (Plus, it always looks on those people as if those bags were borrowed from mom's cupboard).

[@holleyhoffman6011]

Is your name Karen?

[@agelikimilios5054]

I view it more as a censorship... to tailor the accessibility of their products to the upper class. With price increases, this makes their products close to unattainable for middle class women.

[@melgrant7404]

To me Lv looks chavvy

[@Enchanteralle]

I agree. I buy bags to celebrate my achievements and milestones. Chanel has always been that kind of bag for me. I agree that when influencers or I see teens wear them, it starts to feel like fast fashion. However, I also truly believe how you carry yourself and the bag. Wearing a classic flap bag while wearing an open plaid top with jeans all ripped up or sweat pants…I get ppl are free to wear what they want, but that just looks off.

[@ChanelTheWalkingMoon]

I bought my first Chanel in 2015 at 26 years old when after struggling without a steady job post 2008 recession, I secured a permanent full time job with benefits . I only made 47k USD at the time but it meant a lot to me. Also, my middle name is Chanel.

[@vk-ph4kh]

I really think ever since almost every Instagram/youtube "beauty influencer" started carrying chanel bags it has really lowered the value and perception of these once iconic bags. They look so basic now. The price increase at this time is incredibly distasteful for chanel. So classless of them to do. The price and quality arent even comparable anymore. You're better off saving a bit more money and investing in Hermes.

[@kia2729]

v k 👏

[@heddaszczepanski9210]

Yes they are two a penny now😳😱

[@LoLeKarlchen]

this was the exact reason for them to rise the prices at this time. disgusting morals.

[@Skyebright1]

yeah everyone will move to Dior and Hermes

[@heddaszczepanski9210]

Skyebright1 my next bag will be a Dior

[@skyg74]

I have the money to buy a Chanel bag but now I just don’t want to. This slap in the face during recession reminds me when they supported Nazi during WWII... a judgment call I don’t agree with.

[@ndoucette9676]

GuessWho someone knows her history!! Smart girl

[@carolinefreeman6343]

Well, it was never a secret that Coco was supporting Nazi. However, it didn’t stop people buying her or LV goods. So, as mentioned above, people will always buy it to keep up with Joneses.

[@xoxoJGWS]

@@ndoucette9676 i just want to say, i love your supportive comment, and its not even for me. I wish more people could be like that online

[@jaboubaa928]

Then we need to stop buying, im lucky to already own 3 bags and might not ever get a fourth one. There are others beautiful brands like YSL, Chloe, Burberry , Givenchy and we can consider.

[@emmaphilo4049]

They do but they are doing a 'Hermès' and people are fighting to buy and collect Birkins because they represent status, sense of belonging and all those human tendencies. Humans being stupid and weak everyone will fight and squeeze their budget to afford one. They do deserve our boycott though.

[@emmaphilo4049]

But it won't happen 🤷‍♀ I like Chanel since I am French especially. It's history and heritage. But I can't be part of this financially and morally it's not positive. At least you already have yours....

[@jaboubaa928]

Emma Philomena hahaha I do, I was like to get 3 bags two blacks and one navy blue. I really wanted to add some fun colors but I think will consider others designers.

[@socobbb]

Versace has incredible leather craftsmanship. Underrated and prices aren't high. You may not resale... But the bag will last forever.

[@jaboubaa928]

FCN_ Art yes I have two beautiful YSL bags a burgundy with silver hardware and a bright red with gold hardware.

[@ladyinpink2654]

They are trying to be like Hermès, where people can not access it, trying to be “exclusive”😌 Which Is ridiculous! It’s a bag! It’s not considered a precious gem😕

[@annealex4727]

Lady in Pink I would say replica should be a choice since the price rise is too crazy!

[@TheHotshox]

A precious gem is still a stone, and you can’t eat it nor it won’t warm you up in the cold. Diamond sellers make us want diamonds and designer bags makers make us want designer bags. It’s all the same, completely unnecessary stuff which we’re desperate to get our hands on

[@finleyjamesgraham]

The way I see it from a marketing perspective is that luxury brands have an ideal client in mind and this is an opportunity for them to appeal to this ideal client who will likely be unaffected by the possible threat of a looming recession whilst unappealing to anyone who they deem dissatisfactory. It also provides a shameless opportunity to increase profit margins when sales are likely plummeting x

[@walkinmyshoes1254]

Completely agree, Fin. I am an avid Chanel purchaser and while the price increases suck (especially when I think that I was able to buy my first medium classic flap for GBP 2700 vs the Trendy i bought last year in the US for about $6000), I do get it from a marketing perspective. I have heard lots of women complaining that Chanel has become too common and that everyone seems to have one.

[@JerushaCouture]

Fin Smith Absolutely spot on Babe👍🏼 the drive behind a conglomerate this big is far greater in the long run outcome as they have their sites set on a target market that is highly developed and sustainable 🤷🏻‍♀️

[@finleyjamesgraham]

JerushaCouture Very true! At the end of the day, they have to know their demographic. Thank you for your reply 🥰 x

[@tyresemontell2882]

True, but do ideal clients keep the lights on in their hundreds of stores?

[@grimsoul9779]

Agreed. And if you are of that mindset this is the perfect time to shift to a different clientele.

[@beautyjournal217]

Louis Vuitton’s quality is absolute trash now. Yet they want $4000 for a canvas bag... hmmm

[@LadyNajaGirl]

I’m literally losing my faith in Chanel. My earrings have lost three stones just by sitting in my jewellery box. I’m so upset with the lack of quality!

[@selina1569]

i mean chanel are known to have disastrous jewellery, its not their main sellers. ur just paying for the brand name really. i suggest you go to a proper jewellery store with PURE gold/silver/diamonds and invest in something from there. they are always a safe bet and u can sell anytime and guarantee u will get the most of it.

[@anisaislam7368]

Lady Naja their costume jewellery is ridiculously priced and not well made. All the pearls and jewels always fall out. One way I made them stay put is putting clear nail varnish over it

[@LadyNajaGirl]

Anisa Islam Thanks lovely! I am hoping they will let me exchange but I’ll have to wait and see when the boutiques re-open.

[@LadyNajaGirl]

Les Smith Agreed - almost £300 for small ‘CC’ earrings 🤦🏻‍♀️

[@lovelydiva06]

Chanel jewelry has always looked liked overpriced costume jewelry, hell some of these cheap dupes look better, I wouldn’t dare buy really expensive jewelry that didn’t look expensive and their jewelry definitely doesn’t look expensive just like tiffanys, they definitely play people for suckers making them pay really expensive prices for jewelry thats not even real gold or diamonds, it’s funny to me though, people like to flex and be show off paying luxury prices for not so luxury made items lol

[@blake1001x]

Chanel is an example of a greedy and opportunistic capitalist.

[@shaks.m5555]

For years Chanel have been trying to exclude a certain customer from buying into the brand. That's why the 'grand shopping tote' was discontinued, because the entry-level price was supposedly beginning to defame the brand as it was widely affordable. If anything it's a smart business decision on their part, to achieve the clientele they want. Yes it's rather distasteful to do so in such a time, but they don't exactly have to worry. Chanel will continue to sell. * also Sophie if I may add, I truly do commend you for making videos such as these. You have truly created a lane for yourself in the context of luxury youtubers. Not to say their is anything wrong with them, but you provide depth and conversation among customers and interested-parties of luxury. Opening up these discussions to so many more people. Utterly well done. 💗

[@starfishjennie]

Shak s.m I heartedly agree!

[@princessofpigs]

yeah but the super elite aren't wearing a classic flap, people who save up to buy their first handbag are. The super rich buy bags that are as rare as possible. Chanel is still mass-producing classic flaps. The only market that buys mass branded bags is China and China is an interesting choice of target market to try and hit right now .....

[@shaks.m5555]

@@princessofpigs The raising of their prices isn't to only access the super elite, they already have them; it's to exclude those who save for a bag, as Sophie mentioned multiple times, 'moving the goal post'. The justification becomes harder, and that is essentially the market they are trying to eliminate, those that have to justify it. And the 'super rich', do still buy classic flaps, as they are considered basics and for everyday use. Not every 'super rich' person is exclusively buying exotics. As for mass-producing, that is incorrect, Chanel stopped production all together on the 18th of March and have yet to resume. Also, China is the country that have the most disposable income when in terms of buying luxury, it's not strange, it's smart. (Again, this is not me agreeing with what Chanel are doing).

[@princessofpigs]

@@shaks.m5555 My boyfriends mother works for Chanel market research at their Paris offices. I know for a fact they did not choose to raise the price by this much, they had too. I'm sorry but Chanel does the cutting, sewing and most of assembly of their bags through cheap labour now. The only things that are done in Paris are custom orders and finishing. That's why Chanel haven't paid there stuff during covid-19. They've had waves of standing staff down or making them redundant and the brand was too proud to take a handout from the French government. The prices have been raised to combat the re-sale market actually, as Chanel sales are falling everywhere but the Asia Pacific (China, Hong Kong ect). Hermes for example have been trying very hard to target European auidence again because they are worried about being too reliant on China. When Covid is finished China could loose a lot of money. The economy there has not been good for a while and now the country is headed towards a recession. You might be like "but the rich are rich" well yes they are, but in China the communist laws work so that it is the responsibility of the richer members of society to support the poor. Their system is specifically designed for the government to pay as little money as possible. The _government_ don't want to give handouts they're not about that. Unless you are making billions of dollars or your ollllld school (last 100 years) rich in China it is very hard to keep wealth secure.

[@AA-ow6nd]

Honestly for €7,000 I’ll rather buy an Hermès bag that a chanel.

[@joshuathorp1557]

I'd rather go to university

[@fashion_tidbits1413]

@@joshuathorp1557 hahahah

[@crashingxhearts]

Yup

[@francesmcnicholas1117]

The only cure for this is not buy the products. No demand they stop the greed. I get the luxury cost but now it’s ridiculous.

[@rafaellima5226]

Actually they are trying to maintain the profit by raising the margin, so thats not going to happen

[@Samantha2209]

I honestly don’t think they’ll mind if you stop buying. In fact, it just might be what they want, so only the super bourgeois would have them

[@JenCruz.]

This

[@elysetat869]

Samantha Khan totally agree. They don’t depend on us working class.

[@olgag9901]

if Channel is trying to be Hermes, let them. let those who are after the brand and the status fight over their bags. there are plenty of other brands out there.

[@julijakeit]

The power of being unbothered is the best and the scariest thing to such brands who overprice their products. Now some products do cost thousands of euros because of the way the materials have been worked on or the craftsmanship required but when you have a sloppy boy bag that won't last a few years and it costs around 10 000 EUR - no thank you.

[@heddaszczepanski9210]

Yes, I just bought a YSL Lou Lou bag - beautiful and much better value for money!

[@mpofc]

yeah, but the thing is it doesn't make sense in terms of their previous, relatively recent, actions. Chanel wants to be Hermes but they dress Billie Eilish who's fanbase are kids/teenagers...so like are they trying to be Gucci och Hermes? xD

[@tristanymf]

Most of these luxury brands rely on solid clients, or VIP who never look at the price tags and buy ready to wear, jewelry regularly instead of working class people(like me) who save up and buy Chanel/LV once or twice a year(some of them even limit how many bags you can buy per year). It's sad but true.. From a business angle, price increases do make their most important/ targeted customers feel good about the brand exclusivity and feel positive about the value of their purchases.

[@TeresaofOrange]

Do you know what I find really interesting about Chanel? In all of their media they use younger looking faces (like Krsten Stewart, for example) which makes the brand very aspirational to a younger crowd. But then, they turn their noses up at these same young adults who go into the stores. Just like you said, the treatment in the stores is ridiculous and everyone generally says the same thing. I get a more enthusiastic greeting from the security guard on duty than I do the SAs. The only thing I get from Chanel is perfume, and my current favorite (Biarritz) can be bought at Nordstrom, so no need to go into Chanel anymore. I agree, raising their prices is going to do nothing but hurt them in the long run.

[@princessofpigs]

THANK YOU SOPHIE. So many influencers are out here trying to spin this as a PR move and I'm pretty sure no one is buying it. Pardon the pun. So my boyfriends mum works in marketing in the Paris offices. This increase is not by choice. Chanel gets most of their bags made offshore in third world countries now, they just assemble the bare minimum finishing off the bag in Paris. As soon as Corona hit they had to start making the bags in France. Automatically that meant that at least a 10% increase had to happen. According to his mum Chanel saw it as an opportunity to increase prices really high to increase exclusivity. *Chanel sales have been declining recently due to the re-sale market* This will most defiantly make that problem worse but I heard the people who made this decision didn't really have the right background or education to do so, it's just number crunchers. Chanel yearly sales are high yes, but *65%* or more of those sales come from China (or places like Hong Kong). Then the highest buyers are all Italian or French. So Chanel's target auidence is the trifecta of badly hit Coronavirus locations. This feels like a bit of a last ditch effort, if this doesn't work I imagine prices will have to drop, which hasn't happened since like 2006 so it will be really interesting to see what comes next. Chanel is getting very luke-warm receptions in the critic world post Karl's death. This is not the fold of Chanel but they could be hurtling towards a fall.

[@Skyebright1]

Yeah I don’t think this will work, if customers had the choice between Hermes and Chanel, they will chose Hermes

[@catiareis91]

Honestly one of my dreams is to buy a Chanel bag in Paris but this type of things is really making me see the brand in a different light and I'm a bit disappointed. I'm very glad you do this type of videos so we can stay informed about what's going on and I really appreciate the research you put into it. You're the best ❤️

[@Coco.p28]

Hi Sophie, thanks for making this video, great content as usual! I have bought from Chanel in the past and have several of their bags and other accessories, but this latest price increase has made me completely jaded towards the brand. Usually they have price increases on a yearly basis and no one tends to notice, but this time they are all over social media because everyone is complaining about them for a single price increase. This is a dead giveaway of how poor the timing of their decision was. I live in Switzerland and the price increases started on 11 May, which was the first day when shops reopened in the country after almost 2 months. So not only they were upping the prices, but they did not even have stock! Not only they have showed they are out of touch, but they are also arrogant in an extremely dumb fashion. On the other hand, I am quite grateful they have done this, because I don’t plan at this point to buy anything from their stores anymore, if I want a new bag I would definitely consider consignment, which is also way more sustainable, or Hermès, which is way better quality and more locally produced. Btw, re. LV price increase, that one is probably even worse, given it comes after they had just put up their prices in January and they have had long standing quality issues like Chanel. In 4 words: sorry, not worth it!

[@lily-ti9wn]

It's crazy that less than a year ago I bought the medium classic flap in Geneva for around 4700 euros and now they are almost 7000.

[@eliasenderlein9628]

I am very disappointed in Chanel since I feel like they are pushing the marketing of their product by increasing the price. I feel like they want to raise exclusivity but instead of highlighting the history or the craftsmanship they are just pushing up the price and waiting for some logomaniacs to purchase their stock just cause it’s Chanel. They have a great selection of ready to wear which I enjoy more than any brand but I don’t want to be associated with that flashy brand anymore which had such a beautiful history and insane products who are ironically being (in my opinion) cheapened by a price increase. Love you and your videos ❤️

[@hms1609]

Well said.

[@eliasenderlein9628]

PhoenixBella Aww Thx 🙏🏼

[@theaccentman93]

Yes, I think they are trying to shift the reason we, as consumers, are paying so much for a bag. Instead of quality and heritage, they want us to pay for the logo and the brand.

[@eliasenderlein9628]

HI MY NAME IS JAJAHOI!!! Which I think we can all agree is sad

[@Paulina-yv7go]

@@eliasenderlein9628 and if you buy for logo they don't care about quality of their products, can save money & time of production, save money. Double win as they make more from sales and save on cheaper production.

[@ilovecali4ever]

I love luxury items, but in times like this, I haven't even glanced at my bags. All I have been doing is reminiscing on my past holidays and wishing I could travel right now. All I can say is with these horrible price increases, I'd rather go on three holidays a year than get a bag.

[@tippytoe1250]

HSC Me too! Enjoying reliving vacations through pictures and day dreaming of where I want to go once the pandemic passes. I haven’t switched out of my current bag since lockdown March 13th.

[@ilovecali4ever]

Tippytoe Yes! Definitely looking through pictures! Hopefully everyone can travel in the near future! I was hoping to go to Europe for Christmas this year and do some shopping!

[@tippytoe1250]

HSC Yes hopefully we can all travel soon. My husband and I went to Europe the last 3 summers so we wanted to go to Japan this summer. But it looks like we probably won’t be able to travel freely again until 2021😞

[@liz_travels_theworld7660]

Yes!!

[@camargo287ac]

Nicely put.

[@fashionandluxury101]

Great insightful video Sophie. It’s simply ridiculous, not just the timing, but the constant increasing of prices, over the years is simply ridiculous . The quality has gone down considerably. We must band together and send Chanel a message with out pocket book( money 💰).

[@Marion89gr]

Honestly, to me, Chanel wants to be Hermès. They want their trademark to be seen as a symbol for the highest social (economical) status. That's why they fight against their bags being sold second hand. They want to create an image for the brand where their clients are only those who are so rich that global economic problems can't affect them. So this may create the need for me and you to buy their products (ie, logo) to "feel" equally special, if that even makes sense. As for Burberry, not many years ago they burnt their unsold clothes because they did not want them to be sold at lower prices and end up worn by the middle class. Huge environmental scandal back then.

[@jcychick]

Maria2803 I totally agree with you. My past experiences in Chanel Boutiques confirm that they want to be one the level of Hermes...about a year ago I once had a Chanel SA tell me that Chanel and Hermes were on the same level. At the time I was so confused by that comment but now I get it.

[@averylynn464]

Agreed. I also think that they like the image that comes with all the youtubers and onlyfans girls buying and posting their products

[@hanemaru95]

Hahaha if anyone wants any Hermes bags, go to Japan, the pre loved market there is amazing, so so so many Hermes bags for sale!!!

[@Marion89gr]

@@hanemaru95 wow that sounds like a plan! I love Japan so thanks for the info ❤️

[@adriel7540]

Burberry wasn't the only one and it's still rampant in the industry.

[@bmarant473]

Im only 22, saving up for a mini coco handle (its been 2 years since i fell in love with the bag) and these price increases is a big slap in the face honesty 😭

[@ajohonly3721]

BezTS I’m ten years older than u I have been saving for 5 years, and was just ready and bam 💥 they did this I’m so heart broken.

[@maviiiie]

Go invest that money in something useful

[@beckyy584]

You're much better off buying vintage! The quality now doesn't even compare.

[@CligiaCherie]

theres not a rise on the coco handle.

[@bmarant473]

Ajoh Wong 😭😭😭 i might just think over my interests on chanel and lean towards other brands!

[@calebholland9206]

I’ve also noticed that Burberry has fallen behind the other brands a little bit. It’s so sad because it’s one of my favorites, but it’s great seeing how they are providing support during the pandemic. I love your controversial videos, you make very good points and I love hearing your thoughts. Great videos!!!!

[@hughjanus4974]

This has definitely put me off Chanel. I thought about what you said about customer service and found that very interesting. I had that exact experience in the stores in Melbourne, Australia. The Chanel staff were very offhand. The Dior staff member was so lovely and even though I didn't buy anything he gave me a catalogue in one of their "packaging" bags. I've still remembered him and when the time comes I will be buying Dior. As I side note, I love Burberry's new bags and the new TB logo and am happy to hear how helpful they've been during this pandemic.

[@juneyj7134]

As a lover of LV, YSL and older iconic Mulberry, I was going to buy my first Chanel this year. But if the prices are going up and the quality is going down, then I may not bother. I’m in a privileged position regarding funds but I feel that just because you can, doesn’t always mean you should!!

[@JFA.117]

Chanel will NEVER EVER be at the same level as Hermès. The quality of the Chanel products, just like Sophie said, isn‘t that good - that would justify prices like that. I am not suporting the Chanel Brand anymore. I rather buy other luxury brands where quality is known.

[@CheSanassa]

They are foolish to raise prices without raising quality as well. ESP considering they have warehouses outsourcing from China

[@stellamaria8916]

If anything this pandemic has slowed us all down to really get in touch with our own true feelings about what’s really important. I am saddened to hear of people struggling because of all this. I personally love my lux bags but don’t feel the desire to purchase anything brand new right now, and the price increases from LV and Channel will make me think twice before I purchase their products again. I think I will go through my bags and start rocking the ones that haven’t been getting enough love lately and be grateful and happy that I can even do that. It will be a long time before I support those brands again... if ever. 🙏. Thanks for the great video Sophie. 💐

[@LittleMissDeeDee]

The price increases are absurd but honestly, I don’t think fashion houses as popular as Chanel care because they have already made a name for themselves. So people who love the brand and are prepared to spend whatever, whenever on a handbag will most likely pay the premium. I can’t imagine Chanel really caring too much about consumers who have to seriously budget and save religiously for a handbag. Those with disposable cash will grit their teeth and continue to buy because..... well.... Chanel 🤷‍♀️

[@Sandraishful]

naturallybronzed xo I don‘t think that‘s true necessarily. I work for a very rich woman that wears designer only and has a Birkin collection. And even she says that Chanel is ridiculously expensive and she‘s not willing to buy anything from them simply because the prices are not justifiable. On the long run they‘re ruining the Eueopean market for themselves, imho. At least I hope that people will not support those greedy brands anymore by buying from them.

[@LittleMissDeeDee]

Sandraishful I understand. I know my opinion isn’t true for every affluent person, but I can’t see them being as outraged as those who have to be a little less frivolous with their money. I’ve never been into Chanel so perhaps that’s why I’m not as emotionally charged by their actions.

[@heddaszczepanski9210]

Don’t they want to sell? I won’t buy another Chanel. I have one.

[@MH-ue7iy]

Contrary to what people believe a lot of affluent people aren’t big and frivolous spenders after all you don’t grow wealth spending on bags. Like someone said before Chanel which is a mass produced bag isn’t worth it especially when quality and customer service has gone down. Hermès can do that because their handmade quality justifies the price as astronomical as it is. At these Chanel prices you might as well buy Hermès it’s a better buy for money

[@Sandraishful]

@@LittleMissDeeDee Yes, I absolutely agree. I do own Chloé, YSL and some others because I prefer the design over Chanel. For myself, most Chanel-bag looks grandma-ish and don't fit my casual style, but I've been eyeing a wallet on a chain. The price kept me from buying it, because I could get a proper Dior for the same money... I'm not infuriated for myself, I think it's just impertinent behaviour, esp. considering how the quality has gone down. Really not comparable to Hermes.

[@RossWinchester]

I've always wanted to own something from Chanel, because they represent a kind of timeless elegance that has always fashinated me. There is a warm emotion (for me) even just buying Chanel makeup, so I wanted to buy a bag, but I have always gave up on the idea because I didn't want to waste my savings on a bag just yet, I had other priorities first. But now, seeing them using a global pandemic as stepping stone to become even more inaccessible is disappointing, heart-breaking and very cheap. They want the luxury to be disgusted by your money and the hard work you do to ear them, they don't want to simply sell their stuff, they want you to feel honoured they've let you give them your money, and this in a moment in history where there are 300.000 deaths and most people don't know how to feed their families. This is shameful.

[@bmarant473]

I love dior so much, I think I will get my first luxury handbag from them first since their aura is fresh, elegant, and incredibly polite just like an elegant woman should be :) Chanel on the other hand seems to be like the other sister who is more stuck up and snobby 😂

[@theaccentman93]

Yes, the Chanel customer experience and brand management just acts more snooty and stuck up. I really love Dior right now, and no news of a price increase anytime soon so that's good!

[@wadeenyc611]

Dior is better than chanel!

[@bmarant473]

HI MY NAME IS JAJAHOI!!! That’s wonderful to hear!

[@lovethatforyou7676]

Yess! I really love dior, Prada and ysl they are my favourite luxury brands and not as overpriced as Chanel

[@asja4500]

I was about to buy a Chanel but went for Dior instead and am so happy with my decision. Go for Dior!

[@CatherineYou]

Chanel is still a "private company" They can adjust their prices with out reservation ( and I definitely think they are working to make their boutique items more exclusive - for sure ) LVMH price increase feel scheduled... like they do it, b/c being too afordable is bad for the brand. They may be continuing their "scheduled" price increases, as a "responsibility to stockholders". At this point, people spending $ on luxury goods are doing it with expendable income.... the price increase might cause them to reconsider ( and if they don't, they didn't need that difference ). luxury goods are non-essential.

[@emmy7436]

Catherine You LV has had two prices increases this year, at least on the US site. Prices just raised on many items last week

[@CatherineYou]

@@emmy7436 yeah, I've noticed an increase roughly every season T.T im an LV collector due to heritage (i still use my grandma's lv pcs from the late 70's) and the prices have just moved me to look at preloved more and more

[@carter7808]

If they are increasing things as a responsibility to their stockholders which very well might be true I feel like there should’ve been a PR statement with that to make it feel less disgusting to their loyal fans and customers

[@CokaRabbit]

Thank you for all the info, Sophie! I can’t believe Chanel is making this kind of decision at this time!

[@georgiecooper5323]

Sophie, your channel really is one of, if not the best luxury channel out there. The fact you're so knowledgeable and make the effort to fully research the brands' efforts for Covid-19 in order to spark such an engaging conversation about what Chanel has done really is brilliant, and I don't see many other luxury channels do this. Forever a down to earth, intelligent lady, and pure class.

[@lorenrae2023]

I have been saving for a classic flap, but I'm over it after this. Honestly, if I am spending that much I'd rather go buy from Hermès. I completely agree with you that their quality just does not justify the cost. I understand prices continue to go up, but the price jumps Chanel approves completely turns me off from the brand. Vintage Chanel bags are better quality than the ones you buy in store!

[@mimik9193]

I have good experiences buying pro-loved Classic Flaps from Japanese sellers on eBay. I know many of these big Japanese sellers also have store showrooms in Japan. (Check out KZbin, vintage Chanel stores in Japan/Tokyo) I love the 24k gold plated hardwares on those vintage Chanels. Those hardwares still look like new even my bags are 25 to 34 years old and the leathers are showing their age. These leathers, as long as they’re not worn too deeply, can be polished with a little leather lotion to bring back their glory, no problem. I definitely think vintage Chanel Classic bags are worth investing.

[@sarahjames1143]

get a vintage one, a lot of vintage ones are actually made better because the quality standards use to be better.

[@haidx19]

Precisely ☝️ I would never ever buy Chanel bags in store anymore after getting my classic flap 11yrs ago. The Quality just isnt worth the money. Vintage/ pre-loved is the way to go 👍

[@liz_travels_theworld7660]

@@sarahjames1143 true

[@Cate98765]

I understand the price increases yearly but the price increase this time is outrageous!!!! I’m done with their handbags, I have enough to last a few lifetimes anyway.

[@CarlosArellano99]

Even me, broke as a joke going to Dior at Harrods, so welcoming, so even If I had the money Chanel wouldnt be the one I put it towards. They just have this like, not arrogance, but arrogance, attitude about them, yikes.

[@LadyNajaGirl]

Carlos D S I know right? Dior in Harrods are AMAZING and so kind 💞

[@georginag7883]

Dior staff are honestly amazing, it doesn’t matter if other brands are more expensive and prestigious to me if customer service is friendly it makes me choose that store over competitors!!

[@lyndacarrow792]

In 2018, I bought a new Classic card case in limited yellow for $475.00. I just saw a new 2020 Classic card case for $655.00. You do the math!

[@colletten1292]

My heart just shattered into a million pieces. Holy crap 25% increase I can't even fathom

[@vvn888]

Agree with you on the PR side. They could have used this time to really benefit their PR. It’s not just a matter of affordability, for me luxury is a desire, love and pleasure you derive from the experience of buying the product. So the boutique experience is important as well as the love and passion for the brand. That’s what branding in. Now I’ve fallen out of love with the brand so I will not buy from them. Money is not even a factor here. They have damaged their PR for me personally. Thank you for another great video. Keep well xx

[@luxurypl3847]

My 2cent thoughts Chanel inventories aren’t gonna be much especially most of their popular bags are made in Italy and Italy has hit the hardest Covid 19 in Europe. Maybe it affects the staffs and factories and inventories. If they have limited inventories, prices going up is a way to reduce sales but maintain profit margins to cover lesser inventories.

[@johnshepard629]

I think you hit the nail on the head. The demand is still here but the supply has undoubtedly dropped substantially. They are trying to keep the profits up by raising prices.

[@Freyakillin1]

It’s rare I ever watch any video on KZbin and don’t fast forward bits but I watched every single minute of this and loved it. I agree with every single point you made, I believe Chanel are tying to make themselves more exclusive and like Hermes but how can they when their quality is shocking. I’d planned to purchase a classic flap back in April for my birthday but given everything that was going on and their lack of online presence I wasn’t able to but thought that’s the first thing I’ll do when all this is over (not sure if it was financially a wise decision but this time has made me realise I need to live a bit more lol.) now that bag could possibly be £1k more just blows my mind!! I wish we could all boycott them and hope they lower their prices but once they’ve gone up I doubt they’ll ever go back down. Thanks for a great vid and also great to hear someone talking about purseblog, I’ve been a member for years haha 🥰

[@crazypoplatina8289]

A luxury brand should also have social values. Increasing prices in such difficult period of time shows that they don't respect their customers. I choose not to support these brands any more. Not because I can't afford it, but because they don't meet my values.

[@anahioara113]

I agree with you Sophie- for Chanel to have such a huge price increase, they need to match their quality with their prices . Great video, very informative!

[@vinnieworks1854]

product is not changed. Quality is not improved. I won’t buy it. It is not stocks, why would people pay more on the same product?

[@rachelkubachalara]

I live in the US and was planning on purchasing my first Chanel bag this fall, but if the US gets an insane price increase (I’m sure it will) then I don’t think I will be buying for that price. Not only are these price increases completely insensitive during this time, but I also think the quality has not improved enough to warrant them either. I might just be spending my money at Dior instead, since you always speak so highly of them and I love their bags. Thanks for all you continue to do, Sophie!

[@mushimushi707]

Excellent video as always!! Business is business. At the end of the day, they’re selling a luxury good & the economics of a luxury good have NEVER been rational. I’ve long heard the Karl Lagerfield wanted to increase the price of a Chanel bag to €7000 So I guess they’ve finally met their target. 🤷🏼‍♀️🤷🏼‍♀️

[@laianavalonarxe2758]

Thank you for this video Sphie, as always you raised some interesting points about it! I personally think it's so rude that they decided to increase their prices this much during this current situation. I personally lost all interest in Chanel after this, I think it's ridiculous that they want to charge for a bag the same as Hermès when the quality and the making process have nothing to do. I always though Hermès was for old ladies but now I'd rather spend my money at Hermès.

[@emmaphilo4049]

They are doing a Hermès... People are gonna want even their entry stuff even more. Or so Chanel think. I am a bit disapointed as a French because it's a heritage brand and almost a national treasure that doesn't care about the people who supported the brand for decades. Regarding Covid, LVMH has produced masks to help but to be fair this is how Bernard Arnault is. He acts more than just a Ceo and always wants to also be a patriot. I believe he gets along well with Emmanuel Macron who probably has massive respect for him... Sorry for the bit of French politics. I wish Chanel was more like LVMH.

[@chestercat13dotdotdot68]

A good patriot would not try to evade tax as much as he does :/

[@curlykutie]

Isn’t Chanel owned by a German family?

[@jennifermsmith7144]

Chanel quality cannot even compete with Hermès Chanel of the past maybe but today completely overpriced

[@jennifermsmith7144]

Hermès is overpriced also but at least they can back it up

[@emmaphilo4049]

@@chestercat13dotdotdot68 yes I agree. I meant he wants to be more involved. The Arnault try to count and show how important they are. LVMH also gave money for Notre Dame while we never hear about Chanel.... I didn't say they are nice people but they kind of show, we are here, look what we do for France in term of its image etc. I don't know everything but Wikipedia says Chanel is a French brand. Not sure what nationality the brothers owning it are. They are quite discreet whereas the Arnault appear slightly more in the medias. Probably multiple nationalities. Is ''rich', '1%', a nationality lol? Those often are quite cosmopolitan people aren't.they. All I know is I feel even more betrayed by Chanel because it's French and I am French. I know that doesn't make sense lol but that's how I feel 🤣

[@charliec5124]

Louis vuitton have also done a price increase and its put me totally off them. I will only buy preloved or vintage from now on. The quality of newer stuff doesn't warrant the previous price, let alone these huge increases xx

[@theaccentman93]

Louis Vuitton quality is literally going down the toilet as of late. I am so disappointed in them, and the price increase is really the cherry on top that is making me never want to buy directly from them again.

[@selina1569]

@@theaccentman93 LV is tacky as fuck

[@tiny5385]

It does not feel luxury anymore! It feels suffocating and burdensome! This has left a very bad aftertaste! Thank you for sharing all the info Sophie!

[@AhhhsoNeo]

i feel like the unboxings etc are continuing here on YT so clearly folks are still buying. and will continue to. My take on this is that the brands do this because they know we will keep buying!

[@walkinmyshoes1254]

The issue is the demand for the bags had skyrocketed due, in part, to social media/influencers. I think Chanel are trying to make their items exclusive again. People will still buy the bags...

[@paigemurray4946]

Love the content and conversation as always! I think the ship has sailed and it's too late to get back the exclusivity that Chanel and LV once had. I can't go anywhere anymore (well, before the quarantine) without seeing an LV. They can't get all of those bags back, so it's already too saturated.

[@spiridoulapsarras9560]

Let our feet do the talking; everyone’s priorities have shifted especially since Covid 19 and investing in things is certainly not as important as experiences and love. We don’t need the ‘things’ they are selling to be more of ourselves. We can live without continuing to make others billionaires. Time we got control and not worried about image. We’re all going to the same place to be eaten by worms anyway.

[@svatisingh1]

Beautifully said, we're all reprioritising - you can't take your house (or handbag) with you when you go! ;))

[@sarahgross9968]

First off, great video! Honestly I couldn’t agree with you more about Chanel. That price increase is just insane. It does really seem they are trying to shrink their customer range. I also know that in March a lot of people were buying LV. I’m in a few LV Facebook groups and when their Escale Collection was released (early) in Mid March it sold out rather quickly. Seeing everyone posting about what they bought was honestly overwhelming but people apparently had money to burn. So that may explain their price increase but I don’t know. I definitely am now looking for a second hand Chanel! Wish me luck lol! Have a lovely weekend , I always look forward to your posts 😘 ps I recently obtained an Alma BB and I can’t stop using this bag, I LOVE it!!

[@jesssmith5003]

I bought a bag from dior for my birthday in early May, it arrived damaged in several places and with parts missing. I contacted customer services and they shrugged it off.. basically said that because it’s a lower priced item they don’t care. They also told me to send it back instead of helping me exchange it. I emailed in and asked for someone to call me back.. still waiting nearly two weeks later. What on earth are we paying these high prices for if the quality is lacking and the customer service is shocking? Has really left a sour taste for me.

[@SeanKBeauty]

You’ve made some really great points in this video I think to Chanel is getting to the point where so many people have their bags it might be the fear of them becoming almost a watered down version of luxury if that makes sense like coach used to be one that people would go after but because so many people ended up with coach bags and there were so many knock offs of it that that brand is one that nobody really talks about anymore… So maybe there is some thing to what you’re saying exclusivity will breed the upper Ashlon To keep who they deem as basic people outside of their store or from having access to their brand.

[@natalieroberts2439]

I don't necessarily thing this was a mistake on their part, I definitely think its a deliberate statement: Chanel is not for those affected by economic downturns or global crises. Chanel is aspiring to be only for the super-rich, not even the wealthy. It's a strategy to move into a specific part of the market. The quality of their goods doesn't need to improve either: what better way to display wealth than to buy a seven thousand euro bag that is essentially, after some wear, disposable? Like some kind of ultra-elite fast fashion.

[@kurisuchan07]

Sophie-- You are a very insightful person - your agenda items in your videos are nicely detailed. Needless to say, you are so eloquent. I love how you explain everything and back it up with examples. Easy to understand and factual. You should be a professor! :) Great video.

[@theclarabella7399]

If they sold online then they wouldn’t need to recoup monies from the last two months. I think now that a Chanel handbag is far out of my reach 😩

[@arabellao70]

I wouldn't buy their products if I was a multi millionaire

[@julijakeit]

you should think the over way around. now you are out of their reach. save your money for better investment or purchases. enjoy your life, your money, your rules.

[@theclarabella7399]

julijakeit that’s a good way of looking at it 😊

[@cindysul7508]

In Korea people lined up outside Chanel boutiques from 6am the day before price increases.

[@ellie4601]

I called my Chanel store today - the lambskin WOC is now over $4000 Australian Dollars. I was shocked. She also said that the price increase happened yesterday.

[@jacquelinemoss1911]

It happened here in Australia the other day and a Jumbo is now priced at $11780 aud which is approx £6240 it makes me feel sick to think that I may consider these prices at some point because while I may be disappointed and disgusted in what they are doing now, eventually I know that it will be a thing of the past and there will be something that I will fall in love with.

[@Mar1a_Vieira]

Here’s a thought, how about if we throw our support (financial, cause money talks) behind those brands that stepped up during the crisis and let Chanel sit in the corner whilst we gather our thoughts? If Covid-19 has its way, none of us would be here discussing luxury price increases or anything for that matter! Nada! Chanel is not as important as they’d like us to believe.

[@DebNYCurl]

Hi Sophie. I will say when I went to Chanel in Paris (I'm from New York), they seemed nice enough to us. Also, perhaps not displaying on social media what they are doing during this time could possibly be a more humble move as opposed to saying "look at me!". However, the prices of these bags are ridiculous already and if they are going to increase during this terrible time, I can say that I will never be buying anything Chanel. Too bad, right before this I was considering purchasing a bag for my 50th b'day. Oh well. Hello Dior!

[@58southwinds]

Time to buy from local crafts people ...they need your support more than ever .. The real rich won't be effected by this pandemic...this is who don't ask the price .. As they say if you need to know the price you can't afford it .. Step away from the counter.

[@gillsargisson8863]

Found this so informative Sophie, unsure if I will ever be able to justify buying Chanel bags again. Such a shame and I really don’t think they care about their customers whatsoever xxx

[@sheawineland1445]

Also my theory is different to Sophie’s, I think they’re massively increasing prices to counteract expected lower sales. People who can easily afford Chanel (I.e. the extreme rich / 1% / whatever) will very largely not be effected by the financial fallout from lockdown. So essentially, the people who will still be able to afford the bags after lockdown will not care about the price rices anyway and will bare the cost of the expected drop in sales from their other customers who save up for their bags who probably will not buy designer until things are much more stable.... if that makes sense??

[@Olenka_prozorova]

Since shops in Paris are opening now, several buyers already announced Dior price increases as well. You got very lucky with your latest lady Dior 😍

[@baycal2]

I am 43 and bought my first luxury bag in my mid 30s... I never thought a Chanel bag was attainable, but I did manage to purchase a classic jumbo 5 years ago. It sat in my closet all those years because the bag was just too large. I ended up selling it, almost breaking even. I then went to purchase a medium classic, last year just before the last price increase. I couldn't find them anywhere until I located an SA from Saks who found one. I could not believe the quality when I received it! It looked very much like a bag you'd expect to receive had you purchased preloved. While I was happy to have found it right before the price increase, I still could not justify spending $5600 - this was just last year! Soon after they raised it to the current $5800, and now in a week or so it will jump to $6200! It's disgusting... I say this not only because of the price, but more so for the quality. I have sent back several Chanel bags for various defects like loose stitching, marks on the leather, a heavily handled bag that looked used, etc... If the quality was top notch and one could afford it, then fine... but to charge this much for quality that has only gone down since my mother's generation is obscene.

[@leahc673]

Totally agree Sophie not the right time! Totally went off LV been a valued customer for 16 years and I don’t think I will buy any more from them for this reason. I remember buying the speedy 30 around 13 years ago for £400 now it’ s nearly £1000 😱

[@carolann7459]

Chanel handbags have always been my favorite, but I am so disappointed in their lack of integrity-to raise prices so much during such a time as this. They have lost my future patronage. Sophie, thank you for always being so refreshingly honest and down to earth. Now, you are a person of integrity and class!!

[@bobbidazzler1343]

There comes a time when enough is enough. £7k for a handbag that costs a fraction of that to make? When are people going to realise how ridiculous this is? Everyone to their own. Tbh, I have always wanted a Chanel bag but this greed makes me think, even if I had the money, I woukd spend my money elsewhere. Thanks Sophie. Lot's of love to you and David. 😘

[@anjunakerry82]

I’ve watched you a few times over the last couple of months! But I really got into binge watching you over the last week. I’m on holiday from work and determined not to bring my work home (retail management) and not being able to go out I’ve gone on a massive KZbin binge. Really enjoy all your videos particularly the shopping vlogs! Surprised to learn you have a rabbit too, we have two! I spend more on them than I do on myself! You’re so down to earth and I think a lot of your viewers will agree when I say it feels like we really know you. Keep up the good work!

[@jhheart307]

These brands don't want their bags to be Designer Ready-To-Wear, they want them to be Haute Couture. Also, this should really clean out the second-hand market for them.

[@exileayahika]

I literally just randomly found your video. First, I absolutely agree, Chanel is focusing more on exclusivity. The reasons may be because of halted production and the loss of the Spring line too, so going store only is to me, preserving it's status as a top designer.

[@daniellem905]

I absolutely believe they're trying to compete with Hermes and also pricing people out of the potential client pool. Exclusivity appears to be the goal.

[@elainehoward8822]

A brilliant video Sophie, you are so knowledgeable on what’s going on, and I always enjoy listening to your thoughts on the lux industry. I’m looking forward to Sunday xxx

[@LOLsteffx]

I'm in australia and the price increase has already happened. The small classic flap has increased by 27% from $7740 to $9820. The square minis have increased by 31% from $4560 to $5980. I'm gobsmacked

[@luzgriselle5215]

😱

[@CLNSL8]

I like that you understand luxury without coming off as a snob or entitled. I love luxury items but I do know the price rise of Chanel's and LV's do make the off putting to purchase

[@justinekim7801]

I’ve been saving up for a Chanel handbag to buy in store and after this whole price increase, I ultimately decided to purchase secondhand, which I got a good deal for (in today’s climate). It’s not perfect and will definitely have signs of wear but it’s nowhere near the ridiculous cost of a new Chanel flap and it will suffice for my Chanel flap bag dreams. I’m sad to say I think this will be my first and last chanel handbag purchase..

[@lauratraxler8154]

I agree with you, I think they are trying to be sneaky and raise prices but I think it's in poor taste to do it during this time. It has left a sour taste in my mouth. I won't be purchasing anymore of their products. Thank you for this video.

[@ThekimG313]

Girlfriend I agree with your thoughts about Chanel wanting to change their demographics of Who buys their handbags. Some of it seems to be Pure Greed. , I see too many young people walking around with those classic flaps and wocs, Chanel has been loosing their prestigious place in luxury especially when Hermès is the competition?. I always wondered why people are trying to get rid of their Chanel bags, I see so many of them in the resale market looking Dull,flat and disfigured online .so obviously they’re not worth the Price! Such a shame that they now seem to be desperate at this moment in time.

[@jennifermcgee8621]

Social media has ruined the brand.

[@heddaszczepanski9210]

Couldn’t have put it better myself

[@teapot1991]

Well said you have said exactly what I was thinking. Let's be honest if you can afford to spend that much on a handbag you would buy Hermes.

[@venusehsan3929]

You are so great and knowledgeable. I really look forward to your videos and love your insight!