How much should you charge for a brand deal? | CHANNEL NOTES

[@StephanieMarie]

I recently turned down a sponsorship with a well known hair care brand because we couldn’t come to terms on what they wanted to pay vs what I’m worth. They wanted to pay the rate for and asked for a “mention” in a routine video (where I couldn’t use competitive brands, which turned into basically an exclusive video) when all was said and done. We went back and forth as to why it would be an exclusive and what my rate is for an exclusive. In the end, I said no.They were devaluing me as a creator. I’d lose out on in other long term revenue by doing that “exclusive” video yet accepting their low rate. I definitely think it’s important to not devalue yourself no matter who the brand is. It’s a big reason why many brands are able to take advantage of midsize and smaller KZbinrs. They try to pay a low rate or give product in exchange for a mention or a dedicated video when they don’t consider the time it actually takes to film, research and edit our videos. This was a great video! Thanks for doing it!

[@Verbsdescribeus]

dignity it is always a great thing :)

[@disorderlyproductnews6690]

I'm trying to figure out what I'm worth now I have 33k subs, I just did 2 million views in the last 28 days. I've only been around for 6 months. My channel is growing daily, and the product is almost a direct tie in to what I do? I feel I'm on the precipice of exploding or am presently exploding. Where would you go to look at realistic numbers so I can get an Idea what to ask for? Thank you. It sounds like you know what you are talking about and have experience. Thank you in advance #DISORDERLYPRODUCTNEWS p.s. I just subbed. Lol

[@ellemorera]

DISORDERLY PRODUCT NEWS use social blue book! It’s a blessing & they give come up with the rates for you!

[@LoganMayberryLovesJesus]

Really loved this video! You should do an updated 2020-2021 version! Keep up the awesome content :)

[@bisolaspice]

Your channel is LITERALLY a blessing.

[@sammcarrr]

Super informative! My question would be, when did you start to get brands to contact you? How many subscribers did you have? I honestly didn’t even know brand deals were a thing so this is great!

[@ellemorera]

THIS right here! I had a well known company reach out to me to work together & they told me everything they wanted. I asked them what their budget was and they told me they usually don’t pay influencers when they work with them for the first time! I was shocked how companies think they can just get free promo. If they hired a professional, it would cost them thousands!

[@LindieBotes]

This was really useful, thank you! I had no idea Social Bluebook existed and that calculator was what I've been looking for my whole life hahahaa

[@LindieBotes]

@Noelle Lounsbury nope

[@jayb9911]

@Noelle Lounsbury You definitely have to pay to use Social Bluebook. I just tried it.

[@sharpcarco]

It won’t let me proceed without paying am I doing something wrong I haven’t looked at it a terrible amount it’s possible that I just need to go back and look at it closer I definitely would not mind paying if I knew exactly what I was paying for…..

[@TheCarpentersDaughterUK]

@@sharpcarco it used to be free.

[@leahgensel]

this video was so helpful! i was recently reached out by a brand that i’ve been loving and using forever but i honestly have no experience in sponsorships and i had no idea if their price was fair, it’s hard to negotiate when you don’t know “what the going rate is” and when you don’t wanna devalue yourself :)

[@IngaKits]

so well structured! thank you for this informative video!!

[@KMCrossmanArts]

These videos are so helpful! I'm a small art KZbinr and would love to one day be at a level to persue brand deals, but I know my channel isn't established enough yet. So my question that I'd love to see a video on is when do you know your channel is at a level to begin working with brands? And do you wait for them to come to you or should you reach out? 😊😍

[@magickaldust1213]

I've been curious about this too!

[@LaurenLipman]

Thank you so much for this!!! I had no idea Social Blue Book existed. Seriously this is so very helpful. I absolutely love your channel doll!! Thanks for being so helpful 😍

[@TekTherapy]

Just found your channel, thx for all the effort you put into your videos. Going thru all your backlog now!!!

[@StudioScents]

Thanks Stephanie! With all the dynamic changes on YT and the brand/affiliate market, this is often a hot-button topic for growing influencers like myself - it would be cool if there were a "input your data = answer sheet" excel or G-sheets doc for something like this; that would certainly help simplify the process. Just thinking out loud - but thanks for a great video!

[@untitled_paintings]

It would be lovely to see a video about how to get deals with companies while having a small channel! I loved this video and can’t wait for more✨

[@jameslau5497]

Super focused and extremely helpful for business folk. Good luck, you deserve every success

[@AlexSrrrna]

This is so incredibly informative. These types of videos dont ever have this much real, useful information. Thank you!!!

[@thedejahdenise]

From the content quality to the video quality, this is amazing!

[@JamesDoylesGarage]

This might be the BEST most informative video we have seen on branding rates. I really appreciated your thoughts.

[@sabrinanoman1112]

I love your channel so much. Great content that gets straight to the point! I think you should do a whole series on this topic, including how to source brand deals, the best type of emails to send to brands, how to create a stats portfolio for brands etc etc.

[@AngryForeigner]

You are a very, very nice lady. Thank you for making this video, free of scams and weird assumptions. I found this to be of help. Thanks!

[@IngaKits]

nice to see you here

[@kenzomartini]

Thank you for this video! How much should I charge for a full dedicated video?

[@AlexaLikes]

Weird, I've popped into social bluebook and it's giving me rates based on my content from 2016. For instance, it is showing videos from 2016 as my last uploads. In any case, I just wanted to pop on and say your videos are so helpful! Thank you for the commitment and constant quality content!

[@BlueprintDIY]

Hey Michelle! I looked up this question and look who popped up right at the top with Tim Schmoyer on Google. Really cool! Thanks for the great info.

[@AccordingToQueen]

Thank you so much for this! It was very helpful!

[@sugercoatit]

Super helpful; people always skirt these topics but that doesn’t help anyone. Your video was clear and gave some great guidelines/suggestions.

[@MelissaMNaturealiztabeauty]

Thanks for this. Short and sweet videos. Love ur channel.💪🏾

[@DanDoesGame]

THANK YOU SO MUCH!! just started getting into this and I am completely underpricing myself...... didnt realize you could make that much

[@KatnippStudios]

This is super helpful!

[@mojo_sports]

I needed this. Thank you.

[@ImmaOlerum]

I will charge them small amount as my channel is still growing, thank you for all the ideas.

[@FaithMatini]

I’ve gotten a few brands that want to send me products to feature and I’m still new so I’m wondering, do you require them to pay you a fee + commission for ongoing sales? Or just a fee? I’m struggling with this.

[@CuriosityCafe]

Excellent video! Packed with great information. It was enjoyable to watch. Continued success!

[@gloryb-tv]

Hi MuchelleB, this is Glory B. Did you create a playlist about brand deals? You mentioned in this video that you wanted to do that, but looking through your playlists I don't see one about brand deals. Thx!

[@Augmented_AI]

How long will the video be in the dedicated upload be in this example?

[@qualitativeresearcher]

I know it is such a basic question, but I really am still confused about the way things work. I've done so much reading and watching by now and I guess since my question is so basic, nobody seems to address it assuming that people are already clear about that :) The question is, when someone tells me they want me to record a dedicated video and will pay an X, fixed amount - is this how this normally works? Or does this change as the video gets views? Do youtubers just charge once, in other words, record the video and move on, or is there an arrangement where for each X number if views (1000? 10k?), the youtuber receives money. This sounds like a very messy and difficult to monitor process, so I'm assuming this is not how it works, but on the other hand, the fixed sum that I was offered, for example, does not make me want to bother with recording a video in the first place. I would be extremely grateful for a response

[@Nerdmaid]

The information in this video is more than good- it is practical. I will no doubt seem like an educated professional if I follow her advice. New subie.

[@MariBrio]

Another amazing video! This is super helpful, especially for people who are just starting their channels! Thank you so much!!

[@MrLondonTV]

Great video 👌🏾

[@ThisisChrisGaming]

Thanks!

[@jennynnoli8583]

Wow that’s so homie of you to have made so many vids just for the purpose of others making channels!! Let’s all promise ourselves to take on this KZbin GRIND together!

[@SoloistaPh]

Thanks very informative

[@benjypoli]

Super helpful! Thanks. 😁

[@TypicallyKatieYT]

Thank you for sharing this! So much great info!

[@BadassMindset]

Thank you. Another great video! I'd love to see some tips on pitching for sponsorships for extremely small KZbinrs. Maybe some cool angles to point out, the best delivery methods, & tips to highlight the mutual benefits.

[@Made2Trip]

Thank you for making this video!

[@PercyEats]

I just love how you explain things. ❤️❤️. Yes I subbed 🔥🔥🙆🏻‍♀️

[@PlayWithPurpose]

I'm struggling with the reaching out process. How do I determine who to email? Should I email or just message on social media? What all should I include in the first initial message?

[@DanicaChristin]

Thanks for sharing! I agree, talking about money and sharing information is so important! I try and do that too in my videos whenever there is an opportunity

[@Gamubi]

I have a very niche channel with over 70k subs...I'm always getting people trying to get on my channel to promote their books. I'm wondering what you would think I should charge for monthly on a patreon tier if I link their book pinned on the top of the comment section as opposed to having it in the video?

[@5-minutesartcraft7]

Can you please share your channel link

[@Cherayeslifestyle]

Very helpful!

[@LetsgowithHyro]

Thank you for this. While I'm still a small channel, this is important info moving forward. I do hope to be able to land a deal or two later this year, let's see.

[@ArmyBarbie]

We needed a updated video 😩😩

[@girlwithawhitedog8045]

Thank you so much for sharing all of your invaluable knowledge!! Love your channel!!

[@officialWWM]

Absolutely fantastic info. Great to find an Aussie based channel that deals with this subject.

[@dekebell3307]

Thanks so much! Just starting out and so glad I found you.

[@Zulaikha_Jootot]

You have the most helpful videos ever! I wish you all the wealth and success. Please dont ever stop this channel. 🙏🏽❤️

[@AuraAzarcon]

I love that channel notes is going to this direction now!!

[@CountryCraziness]

How do you collect the money?

[@mnnation4191]

Thanks this was so helpful and I recently started a channel and your videos have been helping me a lot keep making videos they really help people out

[@meganhodges1809]

I have almost 5,000 subscribers, a brand asked me for pricing of a dedicated video, what do I charge? I have no idea!

[@DaveWestMedia]

Oh. my. God! Where have you been! I've been searching for videos like this which don't have the creator being evasive (believe me there are quite a few!) about the whole subject. Absolutely amazing information, thank you so much for this. I've had loads of companies approach me and I've been like - uuuuummmmm not sure 😳 Keep up the good work, I'll definitely be sharing this with other creator's I know 👍

[@WorldAquariumSingapore]

Cheers thanks i just got a brand deal offer

[@dumpsterdivingdebz]

a tv company wants to use clips from my yourtube videos can i charge them?

[@nicroams]

Thank you for sharing this it was super helpful :)

[@robbiefishing]

Excellent video. Very resourceful. Thank you, and hello from a fellow Aussie. My channel is just at the point where people are always asking me to do things but nobody ever offers to pay. Thank you for the inspiration.

[@EnergyAndLightAwakening]

Does anyone know anything about what to charge for a preroll video?

[@1O27Nayday]

Definitely need an updated version but thanks for this 🤤

[@MK-Tech]

“10 000 views in average…” but over what time period?? We only get the X factor on that one, not the Y factor. Is it 10k views first day, first week, month or year? Thanks for a great video.

[@dawnforlife]

Amazing Michelle! I just found your channel today and have been binge watching. Really great helpful content. Thank you! :)

[@danaanahita]

Please make another video emphasising on this topic!! I really enjoyed this thank you Mucelle. My questions are: How much work do you do based on the business side of youtube in a whole day? Does it take up a lot of time and also is it enjoyable time? Also, would you consider having a business partner/manager in the future when things get super hectic with this? I hope these questions are okay! Have a good day, much love to you :-)

[@MichelleSlotChik]

Dana Anahita her name is Michelle

[@lunamia96]

Thank you, this is very helpful!

[@Craftytionery]

Hello, I hope my question will reach you. Lately, some advertisers contacted me and ask if they can put a preroll at the beginning of my video and ask me how much is my service cost? Honestly, it's my first time, and no idea the cost of it. Thank you for answering my question.

[@Drostvideo]

Great tips..how much should I charge to create a video for a brand on my channel with 74K subscribers?

[@KatyaAwar]

So when a company offers to send me $100 worth of clothes for example, should I take that and add my rates to that? Or subtract it from my rates?

[@NakasiK]

Nice!! Very useful and informative. Can you go more indepth on how to create a media kit? Maybe a screen record kind of video where you can go into it step by step? :)

[@Beatsnmotivation]

Awesome information! Thanks 🙏🏼

[@goasfarasyoucansee]

Blessings video. Excellent. Nive to hear some digits. That what I was search for, unfortunately I haven't hear it.

[@beautybyphumi]

Your channel is so helpful!!

[@PaulinaVillanueva]

The information was so helpful! thank you!

[@calistarenee4786]

But I also have a question about company’s that just ask if you’re interested in showing their product. How do you go about charging them? I don’t know if that sounds confusing or not. 😂

[@E.l347]

Calista Renee just say that’s fine but I don’t do it for free

[@calistarenee4786]

That’s perfect thank you! 😊💙💙💙

[@MousyLeigh]

Thanks for this video. I just had some reach out for the first time about a brand deal and I have no idea what to do. Lol.

[@JasonJurotich]

After deciding on the price (let's say 3 cents per view), how do you make sure they pay at the end, when should they pay, and by what means do they pay? It would be good to know all this before accepting something. Thanks.

[@therachelhodge]

I stumbled across your video, this was extremely helpful. Thanks for this!

[@TessZolly]

would you be able to do a video on how to negotiate with brands? thank you!

[@Ava-y5b]

Do you get paid before you put out the content? Or paid after?

[@tucsonrazorbacks]

I have a product I want to promote for sponsoring a private KZbin group. How do I determine the brand value?

[@watnocross6725]

What camara usas please contest

[@Tyiece]

Thanks, this was helpful

[@strengthsweatsucceed]

Very informative video thank you. Could I ask did you start applying for brand deals based on subscribers or by views?

[@danieldelacruz7305]

Wow about for people who aren’t KZbinrs for example if I’m an Instagram public figure. If for example how much should I charge a company who wants to sponsor me to wear their shoes or shirts or w.e

[@personalinjuryshow]

Do you handle any consulting?

[@DeliaX]

So helpful, thank you!

[@wholeheartedlyangie]

Could you do a series on how someone could do all of the youtube stuff with just a cell phone. Filming/ editing etc. That's all I have is my cell and no other equipment. I would love to know how i could make better and more decent videos with just what i have

[@autumnonpurpose]

Thank you! I’m writing notes

[@NoraTKD]

Really helpful video, thank you Michelle! :)

[@TheMariana0295]

I want to know at how many followers you can start charging. I plan on growing my KZbin channel. My niche is in nails, I only have 70 subscribers at the moment so I know brands are not looking to pay me right at the moment. But I want to know around how many followers can or should I start charging. 1,000 or 10,0000? Right now I’m doing free videos for brands on IG but my IG only has 1,400 followers. I’m just confused on when my platforms are actually worth something.

[@KeirBriscoe]

Thank you so much for the great info. this is kind of an overwhelming topic and you really helped me here!

[@ilhamismail2908]

I tried emailing for brand deal but nobody say yes

[@MusicIsARainbow]

This is so helpful! Thank you!

[@falconcara]

Wow I learned so much in this video, thank you!

[@MrsHible]

Thankyou so much for this video I found it super helpful x