Charlotte Tilbury’s PR Fail | This is hilarious 🤣

[@RobertWelsh]

*update* I have word from a reliable source that this was all planned. If you like this kind of content, Subscribe to my commentary/reaction channel! - youtube.com/@Robert_Reacts?si=_AbTzmg5fzcmDdHJ

[@FlawlessImperfectionBeauty]

Elf has been ripping off Charlotte Tillbury products for ages, maybe she’s returning the favor and copying their crime scene idea?😅

[@bambiblanco5923]

It’s definitely in response to Elf’s 15 min stolen makeup video bc the elf products are in the Charlotte bags.

[@perseverates]

Agree. Shading Elf isn't something a huge company in a theatrical production would include so many meetings and approvals. And we know a lot of companies are out to turn the Elf trend of success around @@bambiblanco5923

[@clairealderson4768]

Nah still can't believe it was planned. How could anyone in their marketing dept watch that add and think it was a good idea. I've never cringed so much. Charlotte Tilbury have well and truly given me the ick.

[@ynwa8374]

I actually take back some these things I said before jumping in to the video ... I really do agree it's absolutely not funny at all 🥺 It's cringy anyways 🗑🚮😂 Lots of love your way 💞

[@MissDarcei]

As an influencer who received the empty Charlotte Tilbury PR package, I was not informed of any "makeup heist" beforehand. The brand told me nothing. I received the lipsticks later in evidence bags with still no explanation. It was really kind of funny. I have no idea what happened or if it was planned or not.

[@RobertWelsh]

That’s good to know!! It’s so confusing this is like one of the big world mysteries to me now … who built stone henge?…did aliens build the pyramids? …. Was the CT makeup heist planned?

[@amyc9155]

Okay that's actually wild!! Why wouldn't they tell the people they're sending PR to?? That seems....unethical.

[@melissamerle3154]

I’m assuming it has something to do with elf’s “over priced” makeup parody video. I saw the video posted from elf but it wasn’t really talked about. It’s literally CT and Elf shading one another.

[@circeravaine]

All evidence points to it was a mistake that they rushed to invent a rationale for. My guess would be influencers received the empty packages, contacted the company, who worked quickly to come up with a story to cover it, hence the low-budget feel. They likely asked the content creators nicely to go ahead and post videos of the empty boxes once they’d come up with their plan. Honestly… there are worse ways to handle a big bungle like this.

[@AliceHunter-0827]

@MissDarcei, how much time passed between when the large empty package arrived and the evidence bags package arrived?

[@ParticularlyChar]

That missing lipsticks investigation video was so cringe but also all the influencers’ awful acting made me physically hurt 😂

[@Silkenchérie]

Fr, it went on for way to long and that made it so cringe and hard to watch

[@joannesong5209]

Now it’s way easier to deinfluence.

[@CobraDove1111]

Thank God people see their actual fake acting, I was literally beginning to believe humans will believe anything they're told on the TV

[@laurenskee2665]

Yes!!! They literally stated "some people are receiving empty PR- Noooooooooo, there's no lipsticks!!!" Like dude, why are they so surprised, they should have expected theirs to also be empty.

[@angeljernigan291]

It cheapened the brand, in my opinion.

[@xerxes4779]

Charlotte Tilbury: "Of course i stole my own lipstick" Also Charlotte Tilbury: "Someone is getting fired and its not me"

[@RobertWelsh]

😂😂😂

[@rainyrealestateASMR]

Her marketing department head, obv...

[@curlybeautyblogger]

"Influencers can put them on their IKEA shelves." 😂🤣😂🤣

[@mandilyn8805]

While watching this, I literally got an ad for ELF with "Judge Beauty" during the part where she's saying she stole the lipsticks, in front of the mirror. Well played ELF. Well played.

[@TracyD2]

Ha ha! I missed that.

[@devonleak]

same about the ad! lol

[@littlereddstar5264]

I remember when E.L.F. were $1 and had no advertising. Look at them now:Making mini movie quality commercials about a makeup heist then having that idea knocked off poorly by a high end makeup brand 😂.

[@Cait491]

This is SO cringe, I have second-hand embarrassment 😂😂

[@jaqsre]

it was painful sitting through that 😭

[@Therapistlife13]

😬🥴

[@meghanm5000]

Seriously lmao 😂

[@Em22-wtf]

😂😂 All I can think of is another creator that talks about and shows.... Corporate Cringe. That's what this is. If the Emory packages was a mistake, it's kind of a creative ish way to fix it.... But if it's planned, it's absolutely corporate cringe. Oof. 😂

[@CobraDove1111]

Right??!

[@candacehofferd6412]

I’m all for a brand thinking outside the box (pun intended) in their marketing but I can’t get past the absolute waste of this promotion

[@RobertWelsh]

Yea same!

[@daniellescherb3079]

It shows massive amounts of tone deaf

[@honeybee347]

It is also giving 2000s pr packages. I wonder if there is going to be a weird influencer ranking thing where ones who got the product filled one will be considered 'lesser' because they were not considered important enough for the stunt.

[@Imberis]

I swear brands were doing much better with the amount of waste for like 2 or 3 years and then all of a sudden they're back to the huge, shiny, wasteful PR packaging again.

[@suzewuk]

Totally agree. All that wastage is obscene. The overly fake 'darling' business leaves a bitter taste in my mouth

[@teresamulhern]

I just find it funny that the drugstore brand did a more high-calibre marketing campaign than the more pricey one…

[@kagitsune]

They're making way more money! More sales locations, more volume out the door from the lower prices.

[@houdasbaa4368]

@@kagitsuneand with good quality ! Especially in today’s economy ! I am very glad we have them !!!

[@OVRQT]

I completely agree with you about the ridiculousness of the giant, non recyclable box.

[@rain3743]

Exactly. Read the planet, Charlotte!

[@trendarella.truthfully]

She was mad that elf duped her and is doing FANTASTIC (with fantastic prices) so she tried to dupe their ad but failed miserably.

[@TheSlong123]

I thought the EXACT same thing.

[@meganwalker27]

Exactly!!!!!!!

[@angelamorrow8973]

Elf is doing dupes that are better than the original. I’ve owned couple CT items and they sucked honestly.

[@beatlebums]

You are SPOT ON, my friend. I had the same exact thought.

[@christiedc5]

exactly my thoughts!

[@f-sharp-a-sharp]

Mikayla really said “shallot tilbury” 😂

[@greeneyedsoutherngirl6468]

“Kim Kahhhhhhhhhhdaschhhhhiun” 😂😂😂😂😂😂😂😂🤦🏼‍♀️

[@aerynea]

I find her so hard to listen to

[@Madmarsha]

I thought you were low key joking. You were not.

[@Raven1303x]

@@greeneyedsoutherngirl6468. MAKEUP BAGGGG 😂 I can’t with her.

[@meghanm5000]

It legit startled me when I heard it 😂

[@tatum8727]

i just know the elf marketing team is just cackling up 😂😂

[@Gummy_Pop.]

elf really has that A game going on XD better prices and a better camapign videos

[@Megan-cd6sh]

Sure Mikayla, sure you weren't in on this. And your accent is TOTALLY real. And the way that you say Charlotte doesn't make me want to put ice picks in my ears.

[@elizabethcrossley6853]

100%

[@Camille_Anderson]

💯👏👏👏🎯

[@sl-nz3kh]

She sounds like she has a lisp and a wanna be Country/Russian accent with braces all at the same time😅

[@yogarcia6066]

😂 I believe she wasn't in on it, but not because I believe anything she says. When she appears in a video I'm watching, I just try to tune her out

[@mgromz]

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

[@cl9949]

“We’re gonna give you the deep dive…my deep dives aren’t deep dives…Thees are shallow paddles” Iconic. 😂😂😂

[@raigenhuss7030]

“SHALLOT TILBURY” ugh Mikayla stooopppp

[@AmyB369]

How can anyone take this woman that sounds like an old timey paperboy seriously??

[@ClaireJones8942]

@@AmyB369LMAO

[@Hannah-zw9ow]

I have to mentally and emotionally prepare myself any time I know I’m going to see clips of her tik toks in videos like this. Like genuinely, actually prepare myself.

[@noprogressionisregression6854]

For real! And she yells it. I would think you would want to be able to trust someone who is influencing you. You can't trust her because she lies about something as basic as the way she speaks.

[@Omni-Blast]

She talks like she's a New York City taxi driver that smokes 50 packs a day. 😂

[@katmustang7666]

I'm so glad you mentioned how environmentally unfriendly these packages are. And then to not even fill them?!?! What a complete disaster.

[@amandaf5664]

Not to mention that those PR boxes came in another box and the freight used to get those boxes to their destination. Give us better products at cheaper prices instead of wasting money on flyby nights!

[@erica_d5387]

This entire CT PR/marketing scheme makes me want to go buy every ELF dupe

[@kaecarter7116]

Same🤣 they thought it was cute but it was just super childish imo

[@indominuswrex9465]

Right! 😭 like this did nothing but make me support ELF more. Sorry Charlotte I'm not trying to pay 70$ for a foundation, I'm glad you're being duped lmao

[@mika1835]

Elf it is!🎉 That was just cringey 😅

[@roseross7465]

yes, she is creepy

[@steffymuze]

Pffft already have been 😂 this is just embarrassing CT, show some grace

[@NovaMarx]

I started cringing just at the sight of those ridiculously MASSIVE PR packages --- for just lipsticks and pencils??!!! That in itself is a fail. Then the icing on the cake: "resending" the "lost items", and in plastic bags no less!! Absolutely laughable.

[@LunaMoth04]

I do agree with you, that PR was bad. Also thank you for bringing up the recyclable side of the PR box! It's pretty but I would rather sustainable materials used

[@trendarella.truthfully]

CT was mad at e.l.f. for duping several of her products so she tried duping their ad but failed miserably 😂 e.l.f. is killing it and they are affordable ❤

[@NatalieGraceOfficial]

Honestly the elf halo glow filter is hands down the best makeup product I’ve ever owned

[@missbeaussie]

"No body else can steal my beauty dna" yeah that's definitely personal.

[@reenakemp9132]

It's crap though. I will keep my Lancome.

[@laurebourgeois8482]

Affordable because, amongst other reasons, e.l.f. products are dupes of products sold by high-end brands, generally released well after the high-end product has proved popular. They don't invest in R&D.

[@jamie1602]

@@laurebourgeois8482 And it's sweatshop makeup. If we're high and mighty about other brands, let's not forget they got caught sourcing eyelashes and other products from North Korea, but only ever got the fine for their eyelashes. The report is still floating on the internet for a little bit longer. They're as bad as Revolution Beauty but just know not to be racist in front of others.

[@teachmetohowl]

I feel like this is partially an attempt at calling out elf for constantly duping them, as elf just released a short film “cosmetic criminals” about stolen makeup. And in this PR stunt, Charlotte Tilbury said stuff like “the one that should be reporting a cosmetic crime is me”, “no one can steal my beauty DNA” and “If you want the REAL thing, the ORIGINAL. It’s Charlotte Tilbury every time.” It’s quite a blatant hit at elf dupes. Kelly Gooch made a pretty good video explaining it.

[@missbeaussie]

It's not much of a theory, I think it's pretty clear that's what's happening.

[@teachmetohowl]

@@missbeaussie I realise that, I called it a theory because Robert didn’t mention it.

[@shade247]

I mean, but do you blame her…?

[@saram3449]

@@teachmetohowlRobert did bring up elf’s cosmetic criminal campaign though

[@teachmetohowl]

@@saram3449 Yes, I just said that he didn’t mention the theory that Charlotte Tilbury was calling out elf in her campaign. He did acknowledge the elf one was similar.

[@ariadnestyx1463]

Getting an advert for these EXACT lipsticks halfway through the video truly put me over the edge

[@GallifrAngel]

SAME I cackled when I got one

[@PinkFreeze133]

I thought the exact same 😂😂

[@reneeeve]

shallot tilbury is watching you 😭

[@anniesauras_rex]

Ok here's what I think: The giant PR lipstick and the bags of "missing" lipsticks were sent together but the reviewers were told to act like the lipsticks were missing to build engagement and hype for the product. Then the reviewers were given the go ahead to post the "The lipsticks are in evidence bags!" videos.

[@louibeans]

It does not make sense whatsoever for the brand to send them together, in my opinion. Just think about it: If you were the brand and this was planned all along, would you send the packages together or would you send the empty displays first to ensure the influencers have a genuine reaction in their content? And then send the bags a few days afterwards? It's much easier to let influencers wonder why they received an empty box with no explanation rather then reveal the entire PR stunt to them and ask them to act it out. If even one influencer would have said no to that, their whole stunt would've been spoilered. So it would have been a huge risk to reveal the PR stunt and send the packages together. And it would have been badly planned if they did it that way.

[@pinkunicorn8794]

Just wanted to say how happy it made how you talked about recycling the packages. Really appreciate it!

[@Quiteinfamous]

I thought we were done with giant PR boxes! That’s so obnoxious truly

[@wolvie1618]

The only excuse for a giant box is if there is a lot in it. And those were mostly air

[@roadman373]

i think this entire thing is to shade elf ngl… like “stealing charlotte’s blueprint” kind of feels like a nod to elf’s dupes of her products and this was subtle shade to that as well as “copying” one of elf’s ideas in return

[@binaryshrine]

second this! add that to the fact that e.l.f. just recently had a "Cosmetic Crimes" campaign (that they're continuing with a Super Bowl ad tonight) and it definitely doesn't seem like it came out of nowhere...

[@liquidsand738]

The bag she holds up when she says, “I’m the one who should be reporting a crime” is full of Elf products

[@knowdaqueen177]

It so obviously biting off of/shading elf which is why it probably looks so bad and rushed

[@pinkbubblesnake]

It is, that's the whole reason for this. She's copying the cosmetic theft marketing ELF just did.

[@judymcdougall]

I think she’s fighting fire with fire. It was planned totally. Pretty shifty everything has a double meaning right Down to the bad acting insinuating that ELFs products are badly replicated. I like ELF products better than CT. Pretty ingenious on CT’s advertising department. 👿. ♥️☮️🖤

[@deeli9819]

I laughed way too hard at the slip of “IKEA shelf” 😅

[@CG-xp7nd]

lol yes that quick jab was great.

[@Metzli]

9:57 that sounded like an Oblivion NPC dialogue the way it was delivered, hahahah xD

[@nightangel486]

The influencer version of sending an email without the attachment 😂

[@PinkFinch-fi8ko]

Kelly Gooch did a great video on this 💄💕 CT says **I’m** the one who should be reporting a crime” as an intentional jab to e.l.f. who has been very successful at duping CT products (and of course e.l.f. just ran their crime theme ad). CT was trying to clap back but honestly the waste of packaging alone makes it fall flat 😬

[@lucyjane3803]

Oh you're right, watching the video of CT in that context makes perfect sense! Except now her ad is the cheap knock-off 🤣The elf ad was brilliant, this is cringe AF lol

[@malloryp8341]

@@lucyjane3803 I loved the elf ad honestly. The prices Charlotte Tilbury charges are the real crime!

[@pinkbubblesnake]

She's so snobby imo! Bet she spends her downtime huffing her own farts 😂

[@CherrrrBear]

That’s cringe as hell

[@user-uc5dm9bm7u]

Brands beefing like celebrities is so cringe

[@purrgundy]

If the collection is called "Hollywood Icons," why aren't the lipsticks named after Hollywood icons?!

[@dp9828]

I legit paused to read the box hoping for some tie in but apart from the little stage light pattern on the inside of the box there no references to Hollywood. Was a good idea but poor execution

[@Ali_D_Katt]

If it was Hollywood icon themed they could have done a million different things but chose to rip off another company.

[@talynhastime9343]

Considering how many old stars of hollywood are renowned for their iconic looks, especially a red lip, this is such a missed oppportunity. Why do these companies put the barest amount of thought in anything. MAKE A FUCKING EFFORT.

[@matchaleche]

They could have had so much fun with it, also! They could have printed the names of the actors on the lipstick - wouldn't have had to be just women! - and maybe their most fabulous or most popular movies, so it would have inspired younger people to look it up. Would also go great with the mob wife aesthetic right now (I know, it's a fad and probably cringe in 3 weeks, but still). There are so many possibilities to have a cool twist, I don't understand it. People who are working in THESE positions can't just have a place there for nothing, right? Shouldn't they be way ahead of the game?

[@purrgundy]

@pixieezakura9421 Ikr! What screams more glamourous than iconic actresses or even roles! Imagine a warm Gilda orangy-red lipstick! A Lorelei Lee true (glittery👀) red! A Maria Vargas Spanish red! Or the most obvious of all: Scarlet O'Hara?! Even if all of Charlotte Tilbury's lipsticks are always the same shades of pink/red done over and over again, at least make an effort to stay cohesive with what you're selling.

[@lolaheart5887]

I love your "shallow paddles". Who wants to put on scuba gear to learn about a PR disaster?

[@susanjeffries5108]

Haha well said!

[@carolynlust9670]

The first thing I thought of was the environmental impact of these over the top PR boxes! Thank you for mentioning it!!

[@sherrylhenning5630]

E.L.F. obviously has a very creative ad team with a fabulous sense of humor! As I'm enjoying a binge watch session, I keep getting a hilarious Judge Judy spoof called Judge Beauty! I's short, it's quick, it's very funny!

[@minilea144]

Its a nod to E.L.F. but it didnt go over well. I was on the side of thinking it was an accident UNTIL you mentioned E.L.F. and Makayla. The addition of her solidified it was a stunt to me (my opinion). Influencers other than Makayla have been known to bait and switch. "This mascara makes me look like I have falsies!" or "This product plumped my lips! Looks at the results!" Yeah, ok. Say whatever to get that dollar.

[@roowyrm9576]

There was a Charlotte Tilbury advertisment, with her talking about her products. If i had ever considered buying anything of her's that ad put me off for life. She was grotesque.

[@foxymusic217]

Everything about her and the brand feels late 90s….and not in a good way

[@Madmarsha]

Same. I am cured of ever wanting anything from that brand.

[@binderkim]

I skip her commercials immediately. They irritate me so badly!

[@tacocatseven]

Yea I bought two things a few years ago and have them both away (and I don’t own a lot of makeup) online and in their promos they try to exude glamour. The packaging looks and feels cheap IRL, there’s no weight at all to them.

[@honeybee347]

It's the over filtered Ness of the commercials for me. Also the fact I think she thinks she has a good side/angle and commits to it in everything. I just can't put my finger on it but something about their attempt at camp just feels so flat.

[@NurulFSkywalker]

I love your shallow paddles more than some deep dives. Just all the cliffnotes 💜

[@JessicaRymer-h7f]

Love your KZbin videos. I listen to you all night in one ear while I work and rewatch most of your videos when I can actually watch the content. Thank you! You keep me sane on the graveyard shift. I also find myself scrolling for your videos when I can't sleep once the sun comes up. I am very enthusiastic about skincare and make-up.

[@_.mxggxn._]

Got the notification for this and I’m straight here. Charlotte Tilbury has never been a brand I’ve particulary been into, yet I love the goss surrounding it.

[@_.mxggxn._]

Also totally agree with you regarding the ridiculous packaging. So so so bad for the environment, people might keep them for a bit but ultimately they will end up being binned!

[@KimS910]

Darling! I love your breakdowns of these PR fiascos. 🤣

[@RobertWelsh]

Thank you 😂🖤🖤

[@shinny4070]

I read somewhere that Charlotte Tillbury is making a dig at Elf beauty with the ‘you can’t steal my beauty dna’ line. If you notice, in the video one of the sisters says “I wouldn’t steal your beauty dna” while piling a load of elf makeup into her makeup bag. Or maybe I imagined that😅

[@268anita]

Yeah! That was in someone’s video - I can’t remember who… maybe Audra?

[@268anita]

Whoops! It was Kelly Gooch I saw talking about it.

[@shinny4070]

@@268anita I’ll have to watch that now😂

[@kassiopiajudkins2722]

If you're referring to the clip in this video at 11:39, she's piling CT products in her bag, not E.L.F. products. (They could be the original products that were duped but they aren't E.L.F. branded products, which is what I thought you were saying.)

[@angelrose7451]

There's a clip where Charlotte is holding two evidence bags. In those bags are Elf products (like their halo glow) if I saw correctly.

[@YoungMeschaLakes]

Your genuine laugh always makes me smile.

[@AmiMelaine]

Dahhhhhhling I love that you give viewers a word to comment if we can’t think of something. It’s smart and transparent. And helpful for me, too, because I always overthink it and rarely leave comments because of that. I’m an ultra-small creator, so I know why engagement matters, and I STILL find “just comment ‘algorithm’” to be so helpful. I may borrow the idea from you in the future 😂

[@TaylerBootz]

This makes me miss the days of no internet and you found makeup brands in magazines and tv commercials. 😂

[@munaali840]

The perfumes in magazines, just a nice smelling card insert lol

[@deee71194]

6:40 not to mention some states in the US don’t even recycle because it’s not federal law for some reason. My friend in Texas used to set up office spaces and she said that the company just put in recycling bins to make the employees “feel better.” It all went to landfill. (Not saying this is the case in all of Texas idk but I wouldn’t be surprised)

[@cassiespaz1]

Yea I live in a rural area of NJ and everything is private we don’t even have a town garbage collection

[@ajpthequeen]

Look into the huge percentage of “recycling” ending up in landfills in North America. Companies collect them and don’t actually process them.

[@mercedesvelasquez8781]

Well with all the people moving to Texas expect things to change over the next few year's

[@onimendez7735]

Yes! When I visited friends in North Carolina, I asked "what about recycling?" I was told it was practically non-existent. They weren't happy about it either since they're Scandavian and in Sweden there are recycling bins labeled paper/cardboard, glass, plastic, etc. We need to do better.

[@gasparinha]

​@onimendez7735 I live in N.C., and the large metro areas here have great recycling, but many rural parts of the state are still definitely trash-burning country (like most rural areas everywhere).

[@melsuzhen]

PS: Robert, I totally agree with you! I'm so over these giant PR boxes! Put it in an envelope or a small box!

[@redliv]

It’s like santas gifts, who’s naughty and who’s nice 😂

[@42389459]

I completely agree with your views on the packaging.

[@hozepheena]

The poor pup at 9:48 was like 'nop, not going along with this bullshit'.

[@kandirain_1172]

I wouldn’t believe Mikayla for anything. However, the fact that CT made a low budget version of the elf video makes sense. They’re probably getting back at them for making low budget versions of their makeup and usually quickly after a CT launch. This all makes sense to me.

[@kassiopiajudkins2722]

They're angry that E.L.F.s low-budget versions are actually better quality and far more appealing to a wider audience of consumers.

[@ZomBeeQueeen]

lol people getting mad at some lone creator who fucked up trying to get some bread but are fine with huge companies using basically slave labor without a blink 😂

[@kandirain_1172]

@@ZomBeeQueeen except u know nothing about me so have no idea what I’m ok with. I can dislike liars in every category of life. Our values don’t match up and that’s okay but u shd probably not assume so much. Just a little life lesson for ya 😉

[@kandirain_1172]

@@kassiopiajudkins2722 probably. U’d never catch me buying CT. I can find many other things to do with my money.

[@Kofferkoala]

I used to buy a lot of CT products, but their marketing just got too cringey over time. Also: huge jump scare when Mikayla appeared on the screen 😅

[@tracey0820]

I JUST GOT MY SHAWWWWWLIT TILLBURY

[@Jess1cah]

Dahlllinggggg, thank you for the giggle this morning. Thank you also for the awareness that this has such a negative impact on the environment. ❤

[@shannonbalthazor8712]

Honestly - whether it was planned or not. I love it. Working in marketing is really hard- everything is scrutinized to such a high degree that it is hard to be fun or creative at work. I hope marketing at Charlotte Tilbury had fun - I had fun watching it.

[@rifflinthemind.5793]

DARLING, can't wait for the Tilbury Panto to go on tour 😂 none of those infiuencers can act to save their lives, it's a deeply odd and cringey ad campaign of lasses not getting luxury lipsticks in a climate where most of us are skint.

[@jlkitz1775]

😂LMBO Thank you, this is funny!

[@R0291-l1l]

Mikayla saying "CHAAAA-lit" is killing my eardrums, I'm so sorry

[@kathyabeauty]

She ruins the English language as a habit. The over done swearing is not appreciated either.

[@pokeydot1975]

MN's fakeness is literally the fakiest fakeness OF ALL TIME!!! It's so bad it actually gives me 2nd hand embarrassment 😂😂😂

[@DarkFire1536]

I agree 100%

[@ronorleans]

As a non-make-up wearer I feel like ELF makes things more fun, I loved the Judge Judy AD (That popped up during this video 😂😂) and the OG heist video, that was hilarious, but this was a big ol mess. 🤣🤣

[@zachheard5579]

I would LOVE deeper dive videos from you, Robert 😊

[@glitteringmaze]

I was scrolling thru KZbin shorts and I did catch one of these videos where the person received the lip liners but no lipsticks. This is really so crazy… [edit]: Also, speaking of elf, what do y’all think about the theories that the CT videos were throwing shade at elf and the “steal my DNA” is a reference to their duping of some of her products?

[@Nikibaby74]

I think your edit part seems very plausible. It makes sense to me.

[@denaemichele]

Oh. That's an interesting theory!

[@CherrrrBear]

There’s a comment on here saying a creator did a video on this and yes they were supposed to report the lipsticks missing as a “crime” bc e.l.f did their crime ad. But I think it was a mistake maybe then they made something up on the fly?

[@MandyKat416]

No question. They were definitely having a go at elf.

[@LunarEleven]

​@@CherrrrBearlol I have worked in PR and there's no way whatsoever it was a mistake, for many reasons. When you are creating marketing pieces like this you have to order each item used, someone assembles the PR package, at least one other person goes through a checklist to 1.) Make sure nothing is missing 2.) Make sure products are in the right place and 3.) Quality control for any defects. They spend a lot of money on marketing and promoting, and it will backfire badly if you screw things up or people get damaged goods and give it a bad review. They sent this PR to people like Mikayla with HUGE audiences, so they wouldn't screw up this huge accidentally. How would they not notice all these lipsticks they ordered were still sitting there? 😂 That's the product, that's the most important part! If it were one person who received no lipsticks it's possible it was an accident but everyone did. And as much as most of us think it's a bad campaign, just how much free attention did they get? Now even people who didn't get their PR package are making videos and folks are talking, it worked!

[@Karlucci7]

The most hysterical one is Mikelah getting duped. LOL

[@pinkbubblesnake]

​@ville__ Happy birthday, now stop spamming.

[@raigenhuss7030]

@ville__why do I feel like I see your trolling ass everywhere

[@sumlem]

​@@raigenhuss7030ignore them, report them and move on. Ville just does this

[@tabbycat4630]

Charlotte Tilbury - all fur coat, no knickers. 🤣🤣🤣

[@roseross7465]

she is creepy a tart

[@lilissupafly]

If Michaela says "I wasn't in on it" then you can guarantee she was.

[@Cakes247]

Anytime her ads pop up anywhere, I skip it immediately 😂

[@melissat6000]

I keep them running so she'll get charged the advertising fee even though I have no intention of buying any...lol

[@joanaguedes1155]

I can’t stand it!! Totally puts me off buying anything!! So tacky🤮

[@aj32769]

Excited to sit down with lunch and watch this

[@RobertWelsh]

Enjoy your lunch!’ 🖤🖤🖤

[@standdownrobots_ihaveoldglory]

Ironically, CT could have waited and gotten media coverage for free as people were already mocking elf, the queen of dupes, for making a crime video about theft when they steal most of their ideas. They could have looked classy, posh, & luxury, but they demeaned themselves and had to pay a firm to roll this out.

[@LL-zb3dl]

Now the real PR stunt is getting people talking about whether it was a stunt or an accident 😂

[@EMMYK1916]

The packaging reminds me of shall we call it a personal pleasure electronic device!😂

[@juliegibson4106]

Robert: "Please just tell me, I won't tell anyone" 😂😂😂😂😂😂😂 This was a fun video!❤

[@HB.13]

That looked like something from 50's-60's low budget theatre advertisements😂😂. Wt* are they smo*****??

[@Patti-1962]

I'm sorry to say this.... but I cannot watch CT ads. I quickly mute them. They are so over the top, and not in a good way. But you have to give them credit for sending the lipsticks in evidence bags. That was genius!

[@nancyrobinson3567]

Lol @ the back to back elf & ct ads playing in the middle of this vid 😂. Of course the elf one looked less low budget than the one of Charlotte trying to influence her own product 👀.

[@entertain7us148]

“This is a shallow paddle” I’m HERE for it

[@sl3580]

That’s ok. Some of us are tired of influencers getting tons of free PR makeup while we struggle to buy groceries. lol

[@K1k1Cupcake]

If it was fake, Mikayla was the one to hire, she’d say anything for a check, and not disclose an ad.

[@Ashethetics]

Literally. How can anyone actually watch her? Shes so fucking annoying.

[@Phoenixhunter157]

😂😂😂😂😂

[@potato-whiz]

And she is a very good liar. She really knows how to go the extra mile to make something sound believable.

[@og_prozac]

FR. I just generally believe everything she says is a lie now and will avoid products she likes as she'll likely just paid to like it. I don't get why anyone still believes her

[@K1k1Cupcake]

@@og_prozac I cancelled my P.Louise box after she worked with them :/ I just filmed my last one which was from like August 😂 but now I have to find something else

[@mothernaturesapothecary]

A solid third of all watchers immediately hit the like button upon opening the video😂We already know!😂

[@RobertWelsh]

😂🖤🖤

[@THEMamaVicky]

You're not wrong

[@deeli9819]

OMG! I read this comment right after I hit the like button before the video even downloaded 😂

[@merrilew]

Always! Dahhhhhhhhling 😂😆😂❤️🥳

[@AKbaby89]

Haha I always hit the like before I even watch

[@thatstotallyrad7339]

i agree the pr boxes are a hassle and feel like a waste!!

[@YANEXiLOVE]

DAWWWLING, I'm here for the doggy paddles and your commentary on these topics.

[@MyBenwah]

I do agree with you.I ordered from their website before often had some missing items specifically during the sale.

[@sierrarae1316]

This is 100% a diss intended towards elf because they dupe CT all the time. "No one can steal my beauty dna". Well guess what CT, not everybody believes in paying high dollar for crap

[@pinkbubblesnake]

Honestly If I was going to pay high dollar for makeup, I would not pick shallot dahlibg tillburry. I'd pick a brand that does decent packaging and has more product in it per gram or ml

[@rain3743]

Welcome to Capitalism, baby!

[@Chyoboreanz]

I was cringing so much through this. CT didnt hit the mark with this one

[@muddyotterspottery569]

The “beauty crime” was that “acting!”

[@Jess1cah]

YO the first ad I got was for these lipsticks 😂😂😂😂 you can’t make this up 🤣🤣🤣

[@mojokg13]

"SHAAAALAAATTT Tilbury" 😂😖

[@k_leeanne]

Didn’t Elf just do this 😂😂 (Edit…two seconds later you JUST said this 😂😂)

[@jhhehhshh]

It feels like they're attempting to market to the sephora children with the "Slenderman stole my lipstick at 3am" bit.

[@maloryj7165]

Do the 10 year olds of today know about slenderman?

[@onipot9639]

What? Was that actually ever a thing? XD

[@piratejennish42]

Charlotte Tilbury reminds me of a posh, UK version of Peggy Bundy. 😂😂😂 I can't ever take her seriously. 😂

[@laynaaa]

Now I cannot unsee it😂

[@samc5877]

Oh my god! Yes! 😂

[@annetteellis2788]

THANK YOU. I have been trying for ages to figure out who she reminds me of.

[@KakuroKing3407]

The funniest mixups I saw was when Holo Taco’s customers got MoonCat (iirc?) boxes when a huge launch came out. Apparently they use the same factory (makes sense) but we it was taken in stride unless you paid extra for the collectors box

[@jessylovelife]

This huge PR packiging from CT was soo stupid! With or without lipstick...😂 THANK YOU ROBERT FOR TH8S VIDEO! ❤

[@desiraebates9781]

This is a sort of obscure and very American reference but I sort of imagine the scene from The Brave Little Toaster where the old junk cars are all sad because they’re junk and they’ve been discarded….i imagine this scene but with all the PR products just sad and forgotten singing about how they used to be viral lol

[@bethanychatman9531]

😂😂😂😂

[@sluttymctits4496]

"Worthless"!!!! To this day, it's still way too dark a song to be in a kid's movie. A bunch of broken, used, past-their-prime cars singing about no one wanting them before dying before our eyes.

[@Jennifer-fe2ff]

I only know that film thanks to BionicPig. The internet is a strange place

[@laurenrobinson9072]

Im english and The Brave Little Toaster was one of my fave childhood films

[@EmbalmerEmi]

Nostalgia ❤

[@Sky-np5hp]

7:04 "It's a lot of fuss for absolutely nothing" Totally agree with that statement. Like you said, really unnecessary and actually bad for the environment. A nice little box with a cute card with all the information - sometimes simpler is better 🌾✨

[@lolaheart5887]

I admit that sometimes I have a little PR box envy (there was a recent one from YSL which had me starry-eyed) but honestly if a brand sent me a giant container sort of shaped like a lipstick that I would have to dismantle because who has that kind of storage room, that brand is now my enemy. That being said, Charlotte Tilbury lipsticks and lipliners are amongst my favorites and they're always welcome to send me freebies but like, in a normal box, not in something the size of a small human.

[@caelabumgarner5575]

I hope you have a lovely Valentine’s (DARLING)!!♥️♥️♥️ #LOVEROBERTWELSH

[@tawniethetiger]

I think Charlotte went on a rant over ELF “stealing” from CT and this was a PR stunt to try and make it seem like it was all part of a campaign. They’re just trying to make it look less messy.

[@maggie_sugarxo]

The only thing I loved was when the brand sent the lipsticks to the influencers in evidence bags 😂😂😂 they could have been less wasteful with the pr box tho..

[@Megan-cd6sh]

​@ville__Stop spamming. Boohoo, you will get no subscribers from spamming a comment section.

[@gracecaddick3279]

I would be more inclined to believe that it was planned ahead of time if they left some kind of note or clue in the empty PR boxes that would act as a kind of scavenger hunt/mystery where you have to solve a bunch of clues to find out who ‘stole the lipsticks’ and then they would send the person the lipstick if they solved the mystery.

[@abbie4586]

The way that a Charlotte tilburry ad played before this video 😂

[@jw-27j01]

I definitely think this is just mimicking the 'is it ketchup or lipstick' Fenty PR stunt...

[@leslouleslou5092]

I feel as though this was 100% a last minute ‘save the day’ scramble from CT. The packages had gone out, the mistakes had been made and they had to quickly assemble a GCSE Drama performance of ‘whodunnit?!’ If it were real, you KNOW the true ‘lipstick stealer’ would have been revealed in a Christopher Nolan directed mini film-noir with Kate Moss dressed as Marilyn and Charlotte Tilbury cropping up stage left tilting her head to her favourite angle declaring ‘the case has been solved’ like she’s blady Hercule Poirot 😂