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How much effort do you put into employer marketing? As you may already know, recruiting talent is one of the most crucial things to make a successful business. So if you’re looking for talent recruitment strategies to find the right team members, you’ve come to the right place.
If you’ve ever owned or been with a dog, you’ll know that they’re straightforward in their response to humans. If you chase them, they run. If you offer them a treat, they get attracted and approach you to collect it. Humans aren’t very different from that.
Great talent doesn’t like being chased down. Recruiting talent is all about attracting them to something good. When you think about your talent recruitment strategy, you may notice that it’s not very different from your business marketing strategy. Talent recruitment IS employer marketing.
You need to be able to communicate what your company can offer to potential employees, and in the language that A-players find attractive. Your employer marketing has to adequately represent the job or jobs so you can start recruiting talent who are a great fit for the role and for your company.
Keep watching to see what I mean by the right talent recruitment strategies, and get insights on employer marketing that can help you attract the best of the best.
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Karie Kaufmann
San Diego Business Coach
ActionCOACH Business Coaching + Training Center
3111 Camino del Rio N STE 101, San Diego, CA 92108
(619) 321-9262
www.kariekaufm...
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