The Rise And Fall Of Autotune - Cheddar Explains

Autotune was a staple in pop hits throughout the 2000s. T-Pain, Nelly, Daft Punk, and almost every major pop artist embraced the technology. But most of these famous tunes were actually using Autotune incorrectly. So who started this trend and how did something so despised become so popular?
Further Reading:
New York Times
USA TODAY
CNN
Thrillist
Pricenomics
Antares
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[@miloa.2684]

I think you mean “the rise and fall... and rise again of auto tune”

[@gabrielsosa7349]

thatdronekid torreto I see that Company man reference

[@1thingtosay1]

Company man!

[@davehandelman2832]

More like "the rise and then slight decline of...."

[@lilkris3008]

A man of quality content

[@Caterfree10]

Ah, a person of culture.

[@notgonnapay]

Can’t hate the tool, just the people that rely on it too heavily.

[@hollywoodundead1010]

I fully agree you there. N as someone who makes music but couldn’t sing well if you put a gun to my head. I look at it a tool to help the passionate but “unskilled” musicians. N I use unskilled very loosely here.

[@rachelgarber1423]

Ikr, I read that some singers are not as good as they sound with autotune. Furthermore, the read that Cher really doesn’t need autotune, she’s a good singer without it

[@jackfille3910]

It's being misused by people like Cardi B, who can't sing without it. It's being correctly used by bands like Fear and Loathing in Las Vegas, it's clear that it's supposed to be super-electronic. Same thing with I'm blue by eiffel 65.

[@unfortunatewitnessX]

Sad, but true.

[@HughMungus4655]

every single contemporary singer uses pitch correction lol

[@potemkin8606]

I guess we have to wait for the fall of autotune explained in another video.

[@simon_patterson]

I thought the same!

[@JoeTheBroken]

It never fell

[@SouthsideHardhead601]

It's on the decline now..everyone, literally almost everyone uses it..if everyone uses it its not unique anymore

[@JoshGerhards]

This seems like a recurring problem with cheddar videos...

[@Liggliluff]

The Rise Of Autotune - Cheddar Explains

[@AveryTalksAboutStuff]

*JaSOn DeRUloOo has entered the chat*

[@Lucidiumshards]

Why did I read it with Auto-tune in my mind?

[@jesseroel8362]

I used to sit in front of a fan and go Jason Derulo

[@amphibiangoddess]

@Austin Martín Hernández *YeaYEAhYeahh*

[@litzburger]

LMAO 🤣

[@napalm_lipbalm86]

Or T-pain. They had an autotune 🎤 at Toys R Us that literally said T-pain autotune microphone 😂😂😂😂

[@ranonchikanda1052]

Modern rappers: it’s free real estate

[@theaddictofgaming9174]

Rappers from Morden?

[@colin73008]

Modern buddy

[@ranonchikanda1052]

robittiget ok I’m just commenting on a video it’s not that deep

[@리주민]

@robittiget memes never die. People are still doing the "last time I was this early..." 🤮

[@shspurs1342]

리주민 like people are still doing. Epstein didn’t kill himself.

[@veerchasm1]

Autotune is still being used, just not as obvious

[@kolinmartz]

It’s just back to being used as it’s intended.

[@GenghisKhanner]

Yeah, just like the video said.

[@veerchasm1]

GenghisKhanner I’m clinically deaf/blind so I didn’t watch it

[@kumhai]

actually there's a ton of artist using autotune in a very explicit way, rosalia, frank ocean, travis scott, charli xcx, etcetc

[@fuegococoa]

Travis Scott & Future are 2 of the biggest musical acts on earth and blatantly use it to the point where it’s part of their style

[@AverytheCubanAmerican]

"Do you believe in life after love" To answer that question, I have a question to ask. *What is love? Baby don't hurt me*

[@jorgesoler7753]

good point but do you really want to hurt me?

[@리주민]

@@jorgesoler7753 it hurts so good.

[@quincekreb6798]

😂😂😂

[@sc1338]

Go away!

[@RainbowFlowerCrow]

@@리주민 sometimes love doesn't feel like it should

[@Lennard222]

For all the people trying to find out who uses it. Almost everyone in the top 500 uses some form of pitch correction, even most live performances use pitch correction. It just makes the life of a singer a bit easier.

[@mobogdan4683]

Yeah pretty much every form of recorded vocals for music has some sort of pitch correction on it, just not all of it is noticeable.

[@PrincipalCowbellist]

top 500? The music world has genres. Call it like it is. Pop and Rap "artists" use auto-tune. R&B do sometimes, and basically no one else.

[@LiterallyFRIST]

​@@PrincipalCowbellist imagine living in 2020 and still discounting the artistry that goes into Pop and Rap xD

[@Enourmousletters]

@@PrincipalCowbellist Elitists gonna Elite aye?

[@BIG2hats]

Principal Cowbellist They ALL use it, it’s very hard to get a perfect recording without it.. it’s just very subtle especially they can actually sing

[@FasFas160]

This was basically just a reading of the autotune page on wikipedia. The video also didn't even talk about the supposed "fall of autotune" . Not very interesting imo

[@seanc.5310]

To be fair, if the wiki is accurate and the video is accurate they should contain very similar info

[@twoloavesofbread]

a pretty unfaithful reading, too. I wish the host had at least researched enough to know how to pronounce timbre, vocoder, and Bon Iver :(

[@alexbolton8402]

Also Blue by Eiffel 65 used a harmonizer not autotune. They were trying to emulate the autotune sound before people knew what effect Cher was using

[@markowalski1]

@@twoloavesofbread Yeah that's what really got me. It's hard to take information seriously when they don't pronounce common industry words correctly

[@ede_1]

@@twoloavesofbread she's like a zombie reading some random text ...placed just under the camera

[@Bakerygo]

when the 2000s hits started playing I felt oooooooooooold!

[@djdigital3806]

After 2000 hit l was glad l was old. I could deal with a 80's digital keyboard synthenzier 🎹 but can't deal with a digital synthetic voice 😬 (It's Fake).

[@vaderladyl]

It not that old!

[@Freeknickers24]

I was thinking i was all growed up heck i was 14 in 99.

[@BurnedJello]

@@djdigital3806 Oh ya? Do you feel like we do?

[@SoNextJenn]

@@djdigital3806 Except 80’s synths were analog, not digital.

[@titotobing4427]

06:56 "won a grammy" * cher holding an oscar * hmm..ok.

[@yony_music]

@The Lavian Yeah, like for exanple they often didn't show the actual autotune plugin, but a totally different one by antares

[@robertkent4929]

As a former audio engineer: We love to hate it. But we need to use it

[@seraphina985]

Eh it's like most things in fashion though I guess something new (Or in the case of things like clothes where you can't rely on tech to make new things all the time old enough to seem new) comes along, gets popular, gets overused, gets old and it's time to find a new toy.

[@PrincipalCowbellist]

Not sure who you work with but thats' quite sad that you need to use it.

[@BIG2hats]

As an audio engineer I fucking LOVE IT

[@arrgghh1555]

@dread true If the end result sounds good they could use AI machine learning for all I care.

[@mr.commenter7953]

@@PrincipalCowbellist almost every artist uses autotune today... even if it is subtle. It's difficult to find someone who DOESN'T use it!

[@lucybaars4460]

Fun fact: There was no autotune used in blue. The effect was done by a vocoder and a harmonizer. They wanted to use the same effect as cher, but they didn't know what it was so they tried the next best thing.

[@Sponge1310]

It’s just a shame a lot of “artists” these days rely on it 100% to cover up their lack of singing skill...

[@ZeroHBRPro]

That's why I was really surprised with T-Pain's real voice

[@MatthewStinar]

Is it, though? I listen for the listening experience, not to idolize the person singing.

[@Sponge1310]

That’s true I guess, but knowing it took some actual singing skill to make, does add a bit more to it..

[@twlentwo]

Some rock bands remained "real" because it often relies on different sounds, which can not be fixed by software easily. Sadly it is spreading there as well.

[@리주민]

Some genres never bothered to sing at all.

[@Official_KC]

Autotune is definitely still around, as a tool. You hear it everywhere. They just happen not to use the intentionally crazy settings for the effect. And as for T-pain being the one who ruined things, it's really Kanye's 808s and Heartbreak that made that genre a fully realized thing. Also why isn't there an old picture of the NYC street grid? It's not a genuine Cheddar video without it

[@Sprchkn]

For sure, and it's hardly imperceptible on many tracks. It's particularly terrible on musical sitcoms. I like the way musicians have overtly used autotune in their songs. However, where it's used to excess the music falls flat. For example, Leonard Cohen's Hallelujah is great with his characteristic imperfect voice (even if I think one of the covers is better). An autotuned version would be a travesty, which is the way I feel about many a modern song.

[@Official_KC]

@@Sprchkn I feel the same, exactly. I feel like a lot of popular music is just too polished. I mean go listen to Bob Dylan's electric trilogy. The flaws are what make the performances great. They were all done live in one take as well, usually. I mean something like Visions of Johanna is just amazing, flaws and all. They add to it. With digital recording, a lot of producers use the same tools, the same settings, everything. Its like those action films with too much CGI. It all just turns into mush

[@Official_KC]

@Austin Martín Hernández I don't see what a certain genre of music has to do with what I said. Seems like you just wanted to talk about how you're a classical musician. But regardless, I am a musician. I think when certain musicians obsess over exact performances, they often lose out on creativity. For another example, when someone does this really intricate solo, perfectly duplicating the song they're performing, all I can think is "Cool. Now lets hear you write some songs" Even classical musicians (I'm talking about the 1700s-early 1900s) would add "imperfections" to make things more interesting. I mean go listen to Debussy playing his own music, with piano rolls. It's quite different than those playing his sheet music and try to "perfect" it. Having everything as quarter notes would be boring as hell. And that's my point.

[@RalphDratman]

@@Sprchkn Sterile sound. Many of the greatest singers in history have bent the pitch at various places, which can add emotion, a sense of informality that is endearing, or irony. If Woody Guthrie had been auto-tuned he never would have sounded like Woody Guthrie and might never have been known for the emotional value of his songs.

[@RalphDratman]

@@Official_KC A machine sound.

[@EvilishDem0nic8732WhatItDo]

Edited: now you'll never know what I originally said

[@MahdiRanger]

She said that lol.

[@duane_313]

If you searched the whole things that's what she says.. .

[@MrChair2]

She said that

[@faishalf1.4]

Put the retune speed to 30 ish and you got a natural sounding autotune

[@ShiningSakura]

I do believe you when you say it has gotten better, but I can't help but notice disney's live action beauty and the beast autotune nightmare.

[@SalAvenueNJ]

Auto-tune is not used to "subtly improving someone's singing voice" it's used to cover up the fact that a person can't sing.

[@rupen42]

Singing is more than hitting notes in pitch.

[@sillygoose635]

No it's not.

[@Rickyp0123]

I've done some audio engineering and I can tell you autotune will not instantly make someone sound great who doesn't have the fundamentals down. Depending on how heavy-handed you use it, it can range from a subtle improvement to an aggressively digital edited sound.

[@Rickyp0123]

@@rupen42 Yes. Breath control and resonance are as important as pitch, and I do not know of any technologies that can fake those fundamental skills.

[@primo4915]

False. You can use autotune as a stylistic choice. T-Pain sings better than you and everybody in your family but he likes the way auto-tune sounds so he uses it.

[@etedrowable]

Autotune seems like it's a tool that's best used selectively, or in places where it fits the overall motif of the work/genre. It worked in Cher's song because it was used sparingly, more as an effect than anything else, to draw attention to the key line of the song. In Blue by Eifel 65 & One more time by Daft Punk, it's fine for it to be such a consistent presence because they were different versions of house music, a genre that itself a form of electro music. In those kinds of scenarios, auto tune fits because it can be used to emphasize the core attributes of the genre. T-pain's schtick was a gimmick, and I feel like we all knew that, even if we didn't want to admit it at the time. The issue with autotune is just a case of too much salt spoils the stew. It's like how bacon became a thing in the early 2010's. Yea, bacon is fine, and even good in some places. But if you have it with every dish at every meal, it's going to wind up having some unintended consequences.

[@ImNeverOriginal]

The thing is, auto tune isn’t just all the “robot” sound. That’s taking the settings and tweaking them to extremes. 95% of auto tune is used subtlety and is never noticed.

[@tinyred9710]

Scummy yes- I've talked with a few producers and they all have told me every vocalist has had their voice autotuned/pitch corrected, even if very subtly.

[@murraymitchell7314]

"Bacon is fine, even good?" You had me until you dissed bacon.

[@ProximaCentauri88]

Cher used it to stylize her already gorgeous voice. Other singers used it to hide their voices.

[@earsnax3709]

And for years people didn’t know T-Pain has an amazing beautiful voice without auto tune!

[@ideoformsun5806]

I wish he would record more oldies, ballads, and pop.

[@tomhannon8066]

And because of autotune, we still don't.

[@jennalee5967]

This is why music from the 80s and before sounds so much more originial

[@CurveTheRain]

Cheddar: remember this song? Me: yea C: you probably remember it sounding like this. Me: ...uh no?

[@MarioAtheonio]

Exactly my thoughts, is this another Europe vs. America thing?

[@jmpl_aaren]

Wimbely Parkersson-Davis I agree, the first clip I was thinking “duh” and the second version I was absolutely stunned: I COMPLTELY forgot the autotune on the original single! I’m guessing, as streaming was on the rise (and as you mention, autotune on pop songs was out), that her record company decided to release a different version than the CD. That would make it sound less “dated”.

[@jorgesoler7753]

@Wimbely Parkersson-Davis the chorus doesn't have that autotune effect until after the middle eight. it's just that's how most people remember it. kind of a mandela effect, but fabulous

[@oholibama8888]

There is no Mandela effect...

[@LovelyAngel.]

Strange, I feel like I've never heard the version without the autotune...

[@SupremeLeaderKimJong-un]

That’s how Bart’s Party Posse rose to stardom. *Yvan eht nioj*

[@muraygun]

By join the navy you mean The Korean People's Navy, right?

[@BasementBrothers]

Thank you, NASA!

[@caitlynsult2685]

Hi Kim Jong Un

[@abbiezinn3352]

oh say can you rock?!

[@oldmandoinghighkicksonlyin1368]

Great, KJU is algorithmically linked to me. Nothing but recommended videos for NBA, gout and torture lay in my future.

[@StarGirlx64]

You’d think that if the script said “vocoder” so many times that she would stop calling it a “vocorder”

[@RalphDratman]

Once a person pronounces a word the wrong way, she is unlikely to change her pronunciation unless someone points out the mistake. And often not even then.

[@vanrose9857]

Yeah, someone should’ve pointed that out along with her pronunciation of Bon Iver.

[@ShaunDreclin]

@@RalphDratman so true! And it doesn't even have to be spoken, I've read entire books reading certain proper nouns completely wrong and not noticing until the end 😂

[@리주민]

That's okay. Americans still can't say "sorry" correctly. It's got an "o" in there, not an "a" 😋

[@Emsi_Lordtemp]

@Smoke Tree they say it with an ah sound, so he just missed the h.

[@Mtaalas]

Autotune is the most horrific thing that ever happened to music. And it will not die, ever.... I'm glad I was able to live when there still was music without it.

[@Sheboobellach]

Believe came out when I was a kid and I was always amazed at that vocal effect. I remember no one could figure out how she did it. A more accurate title would have been "The Rise & Rise of Autotune" because it's still around and quite prominent I think

[@infinitecanadian]

One hip-hop 'artist' telling another that he fucked up music is the epitome of irony.

[@massimookissed1023]

Huh. My respect for Usher has gone from zero, to slightly above zero.

[@elijahfordsidioticvarietys8770]

0.001?

[@elijahfordsidioticvarietys8770]

Austin Martín Hernández 0.0000001?

[@danielm6341]

What precision of floating point are we talking of?

[@AmonMusic]

"The Rise and Fall of Autotune" But has it really ever fallen? So many people still use it and I doubt we'll see it go away.

[@jamesisaac7684]

It is like makeup for a Music Artist. It improves the imperfection of their voice and give pisass to the songs No way it will ever go away.

[@TheChannelXY]

Finally Cher gets some acknowledgement for her influence on today's music

[@Omar-em7rl]

9:35 in the late *NAUGHTIES*

[@cheddar]

What a naughty decade

[@CurveTheRain]

naught as in zero.

[@geegrant865]

@@cheddar "Knot"ies cause they on a plane

[@JoseLopez-ck4qi]

Usher complaining to someone else about destroying music its just hilarious

[@shspurs1342]

That is exactly what I was thinking.

[@allandavisjr.9331]

What happened to Zapp and Roger's "Computer Love"?! That was way before them! Cameo and Tupac Shakur's "California Love"?!💯🤷🏿‍♂️

[@pwabd2784]

California love uses a talk box. Not autotune or a vocoder.

[@rhuttrho88]

@@pwabd2784 correct. I was looking for both these comments.

[@MarianMetanoia]

I really enjoy Cheddar's content, but there's a lack of quality control in some of these videos. It's crazy to me that no one had the presenter go back and fix all the blatant pronunciation errors. She mispronounced "Bon Iver", "timbre", and "vocoder." At least have her fix all those times she said "vocorder" instead. These little errors really diminish Cheddar's credibility.

[@terriblereading7586]

/boʊn iːˈvɛər/ is the correct way to say bon iver, I don't know what you are on about

[@automaticmattywhack1470]

I agree with you. She also mispronounced the name of the the guy's company. It's an tar' ez not an tar' is.

[@gracezb1]

JVR she said “bon eyever” but it’s pronounced “bone ee vair” (last syllable like air)

[@vilwarin5635]

Maybe she is not English speaker or just have a different accent

[@tomhannon8066]

The next piece of software to make incompetent twats seem talented will be AutoPronouncer...

[@fistblack3242]

The uptalking in this video is brutal. Couldn’t finish. Can we use autotune to correct the end of all her sentences?

[@steven_porter]

Funny you mention this... I'm a sound engineer for music and video and I've actually used Melodyne (auto tune's main competitor) to do just that. A lot of times interviews sound like this, and editing the pitch down at the end of a sentence helps a ton.

[@CATLITmusic]

@@user-vn7ky2xr1x Guys do it too? it's crazy? I live in California? and it's inescapable?

[@bekind8243]

I’m a speech language pathologist? And I’m happy that I’m not the only one annoyed by this trend? I really didn’t notice it as much in this video as in other videos by twenty somethings?

[@axelvetter]

I'm a video producer and former TV presenter. If a talent speaks like that in front of my camera I teach her or him how to do it and shoot another take. And I ask to drop the accent. The video is meant for the world, not a local area.

[@Tuberex]

Not hating on her but she sounds like she is about to cry

[@bobhulbert4015]

Except for Cher, every "artist" in this video is a hack. I get using it in the studio to smooth out the rough edges for albums, but a lot of people that use it have no singing talent and are essentially famous for their image. I can't listen to any music today that has obvious autotuning in it, which is most music today. In the words of a true musical talent, Bob Seger, "I like that old time rock 'n' roll."

[@markowalski1]

Lmao " Musicians have to have more talent and uniqueness now more than ever. It's an increasingly crowded industry and it takes a lot to get noticed.

[@theomimesis]

Bob Hulbert - I agree. Sometimes when you hear a person sing in a live performance, you realized that he can't actually sing.

[@randomchannel-px6ho]

It never actually fell. It's often used by people who don't "need it" as it's timbre is desirable for modern pop music and has been for quite some time now. For example Bruno Mars is insanely talented and can hit every pitch perfectly, but he uses Autotune on more mild back tasteful setting to subtly give it's modern pop flair in his production. Also it's very common in pop rock and country and has been used for awhile in both as well.

[@harveybeaver9731]

2:00 Great; now I can say that "Not only are the petroleum companies destroying the climate, they also indirectly ruined music forever!"

[@faustin289]

That's deeper than what you seem to acknowledge

[@Lvlaple4Ever]

“Fall of Autotune” You sure about that?

[@iLikeTheUDK]

Caroline Polachek: NOOooooOooOOOOOOOoooOOOOO

[@Pyromancers]

You're not even going to discuss Schmoyoho? They're like the pinnacle of this tech.

[@silversunset]

Yesss

[@kilgorecustom7021]

Lol calm down

[@Pyromancers]

@@kilgorecustom7021 never! I'm not backing up! Cause my daddy taught me good!

[@secondslate7158]

Bon Iver used Harmony Engine as well, you forgot to mention that. Glad you actually mentioned that autotune isn’t just that robotic sound too. Wish these videos would show graphical mode to explain how people actually use it.

[@spacemansabs]

Bon iver. When you never took French class.

[@jaysmith1408]

Bone Eevay

[@kilgorecustom7021]

Spanish is more important in America.

[@Primalxbeast]

There are 6,500 languages in the world. Have you taken classes in all of them? If not, why do you expect other people to take classes in a language they have no use for? I hear countless people speaking Spanish where I live. I can't recall ever hearing anyone speak French.

[@mcgovemj]

@@jaysmith1408 Nope

[@leewaters5949]

@@Primalxbeast If I were going to narrate a video on Swedish poets, I'd take the time to learn in general how the names are pronounced whether I've ever studied Swedish or not. Saying the words correctly is kind of the main goal of the narrator/presenter. But this isn't even about foreign languages; this is a piece about contemporary music. Not bothering to pronounce the names of contemporary musicians mentioned in a piece about contemporary music is inexcusable and frankly very lazy.

[@Slideyslide]

I HATE auto-time. Absolutely overused and now all the pop music sounds the same. Grossly abused and needs to STOP.

[@jaxsun72]

This girl's voice got me wanting to burn ants with a magnifying glass.

[@electron2601]

Its because she's forcing her self to sound different then what she actually sounds. Naturally this is something that will annoy anyone psychologically.

[@kylebrown4293]

I worked at a coffee shop where "do you believe in life after love" came on the music system at least 8 times in a 5-hour shift. I still have mental scars when it comes on.

[@hexapositive6697]

this channel should have 5 mil subs

[@Official_KC]

I agree. It's like what I wish Vox was. I honestly can't believe it isn't more popular. I think as time goes on, it'll get a bigger following

[@solokom]

if they keep it up like that, they will get there ...

[@cronkitesatellite]

Great video!! More music stuff please.

[@zengseng1234]

3:44 can we autotune her pronunciation of “timbre”?

[@RalphDratman]

That would be auto-talk.

[@Fart_Barfunkle]

And vocoder, and Bon Iver

[@jsteinman]

Or just remove her from cheddar completely

[@ianng4633]

"You kind of fucked up music" - the guy responsible for Justin Bieber, late 2000s

[@tobetrayafriend]

I was 17 in 1998 when Cher released "Believe." I hated it then and I still hate it in 2020

[@MsJubjubbird]

Almost every commercial track has some autotune, it just isn't as obvious. But blatant autotune isn't exciting anymore because we all walk around with mini computers in our pocket so it's not exciting to sound like a robot. But child pop stars use it all the time.

[@KMon1111IND]

Autotune is for people who can't sing but won't stop trying.

[@justinbeamon6624]

Lol that means no one in the industry can sing then.

[@sugardaddy9176]

Travis Scott* has joined the chat.

[@deploy_leroy]

😂😂😂

[@ccubsfan94]

When I first heard his name I thought he was a Bro Country guy.

[@anshulbhandari9870]

*Happy Travis Scott noises

[@gingerelvira6587]

U can go now

[@darkkivi123]

iT‘s LiIiIiT

[@djdigital3806]

This is why I only play music from 1980-1989. Now you know why the quality of music has been sinking after the 90's. Back in the 80's you needed raw talent. The only computer generation l like in my music is the keyboard digital synthenzier 🎹.

[@BoomBoomBrucey]

Autotune is just a tool, it's as good as the person using it. Like the worlds best sculptor probably isn't going to be a paraplegic with a hammer and chisel, but that not because the tools aren't capable.

[@klontjespap]

a tool that works way better on high pitched voices apply it to a deep voice and it does more harm than good. there's a shit ton ofl ow male voices that are imperfect, and people prefer it over the autotuned any day, missing the mark on a high pitch is just that much more a gamebreaker.

[@gianluccasimao]

Just a note, in the 18th century, here in Brazil, we had Antonio Lisboa, aka Aleijadinho (lil’ cripple). He sculpted several masterpieces, still present in the churches of Ouro Preto. His nickname was due to severe leprosy (probably), which made him lose his fingers, and many of his sculptures were made with a hammer and a chisel tied to his fingerless hands

[@tomhannon8066]

A paraplegic can still be a world class sculptor - the scope of their pieces just may be a bit reduced, but the quality can still be better than anything a 3-D printer could create. Discriminatory much?

[@athmaid]

@@tomhannon8066 depends on how you define "better". A sculpture modeled in ZBrush by a talented 3D artist and printed on a high resolution resin 3D printer will have amazing level of detail. But it will lack the tool marks of a traditional sculptor and the human touch in general. If that's what you mean, that "honest" look of a piece made by hand, then yes, a human sculptor is better

[@lutello3012]

"revelution" that helped turn music into trash. It was neat at the time/once in a while, didn't think it would take over pop music for 20+ years. Bring back the vocoder, it makes you sound like a machine without stealing your soul.

[@dynomar11]

She pronounced "Rappa Ternt Sanga" wrong. How dare she disrespect T-Pain's beautiful wordage and poetry.

[@ericdobrinoiu1465]

You featured the Romanian "Dragostea din tei"(numa numa) song- respect

[@lazlomattachine8334]

No, the standard practice in the 90s (and before) was to (mostly) hire people that could sing in pitch and musicians who could play live.

[@danzirvine]

Though comping was a technique used starting in the early 80's, just not all the time unlike present day were it is common place in tandem with pitch correction.

[@JayNoodles]

Not always there was pitch correction back then……………harmonizers, samplers, etc.

[@YeshuaAgapao]

The title should be updated to 'The Rise and Fall of the Abusive Uses of Autotune'

[@Liggliluff]

I actually like the sound of autotune when used as an instrument to add more style to the song, and when it's done properly; for exampel that Cheer song. But using it to repair bad singing does not work. It's not the fault of the autotune, but the bad singing. "Autotune" is also not a good term when you don't use it to tune it automatically.

[@extrapathos]

agreed

[@Roaxial]

autotune is the name of a software, the actual thing thats being done is called pitch correction

[@EverettBurger]

Awaiting for the first completely AI song on Billboard.

[@Movie_Games]

How do people like T-Pain do concerts if their whole album is autotuned?

[@Jaqen-HGhar]

you can use autotune live, not to mention T-Pain can actually sing he just chooses to use it cause he likes the way it sounds.

[@pcfllms]

Jaqen H'Ghar - that’s what I love about him. His singing is incredible!

[@karmina6320]

Travis Scott literally has autotune in his concerts lol hahshas he even has this video where he fell of the stage while his autotune was on that was funny af haahhaha He also has a video where he fought with a security with autotune on lol he a joke but his music is a bop not gonna lie

[@carlosroman7900]

His natural voice is actually really strong. Watch his performances on the masked singer. And he won the contest.

[@user46346bdtgry]

hi cheddar and ali, i'm a week late so you probably wont see this, but keep making videos. it might be harder during the pandemic but content is more important than quality and you still got top quality content & hosts. really like the channel

[@MavenCree]

Yeah, I remember when that song came out. I loved that auto-sound.... sigh... If only I knew....

[@piiita3832]

T-pain really fathered this whole new rap generation

[@erichobbs4042]

Honestly I think that quantisation has done a lot more damage. Everything sounds as if it were produced by machines instead of human performers.

[@gigngamer]

Quantisation / compression / autotune

[@erichobbs4042]

@@gigngamer Yeah, compression, or rather over compression, is another annoying technique.

[@AndyTheDwemer]

As far as I know, and I think the band members themselves talked about it in some video on KZbin, "Blue" by Eiffel 65 doesn't use autotune but rather a harmonizer. It's a similar thing but rather than automatically tuning the voice it harmonizes it with a second signal, like a vocoder on steroids, in this case I think the second signal was the digital piano used throughout the song.

[@JVR10893]

If I have a lot of time to record, I’ll try my best to get a great take on my own. However if I’m limited on time, I have no shame in using slight pitch correction to fix a take that was almost there. While I do prefer the sound of a naturally sang performance, the value of pitch correction software in the age of home recording cannot be understated.

[@TheBoyMechanic]

Geophysicist here. We were doing stupid stuff like this back in the 80's with digital signal processing. Problem was we were limited to file sizes no where near big enough to handle a 3 minute song, and processors that could definitely not work in real time. Still... it was fun.... Anyways... just like to apologize on behalf of my profession for letting this loose on the world.....

[@fuqupal]

I remember that song! I was 21 in 1998. And the world was about to start sucking big time within the next 10 years. Musically it was dying already but that's a different story.

[@whatever5922]

I was a few months old

[@yony_music]

Great informative video! However sometimes you showed the Mic Mod EFX plugin (used for saturating the voice and making it sound deeper and richer) instead of the actual autotune plugin. By the way: Autotune is not the only way to manipulate the pitch of a singers voice. You can also use melodyne, with which goes much deeper and you can change every single aspect of the sung notes. The only difference between those two is tgat melodyne is manual pitch correction, and autotune automatic pitch correction👌

[@Wiejeben]

Well it is just an art form that a lot of people tend to dig. As much as I dislike autotune, if thats how people earn their money, be my guest.

[@RalphDratman]

Ok, but we do not have to listen to music that has been so processed. We are free to ignore it if we wish.

[@djdigital3806]

@@RalphDratman I'm a keyboard synthenzier 🎹 player. The 80's was defined by the Digital keyboard synthenzier. Today Artist can't sing, can't read music or even know how to program a keyboard synthenzier! Resulting in a decline of quality music after the 80's🤔

[@hullauttttt]

I adore the whole AOL/ iMac G3 theme!

[@muraygun]

Bon Iver - pronounced as [bone] [ee-vair], come on now Cheddar

[@cr0x0n]

Bon Ivor

[@MarioAtheonio]

Timber

[@imansfield]

muraygun dee-cried? What is this woman on?

[@Redskies453]

Should have used auto-pronounce

[@lucyhannah1227]

Don’t be that person

[@def_nope]

They say it was Cher watching tv that brought a rise to autotune, but I think they missed the point. It was the guy who edited the song in the first place that was the musical genius!

[@xxhalfemptyxx7713]

ah yes, when having 320p video resolution on your apple computer made your friends jealous.

[@Liggliluff]

Why is this video called "the rise *and fall* of autotune" when it is only about the success and that it's still dominating to this day? This is a video about "the rise and longevity of autotune".

[@emulationemperor8924]

"...fall of autotune" and "still controls 90% of the market share." Yeah, that definitely sounds like a fall.

[@Kj16V]

I absolutely fucking HATE autotune. It's used on pretty much every single tune on the radio these days. Seems most people can't hear it, but I can and it does my head in.

[@abandonedaccount1643]

More like “The history of Cher and some auto tune fall”

[@stargazeronesixseven]

This is so informative & amazing to know! Thank You So Much for the Tutorial! Love Your Cool Looking Monitor! ♥️🌷🕯

[@astrosteve]

"rise and fall of autotune:" .... doesn't even mention the fall.

[@sillygoose635]

they did... did you not watch the whole thing?

[@prazertv]

This should be retitled: The Meteoric Rise of Autotune! It's actually more popular than ever.

[@smartux32gamez]

auto tune is in everything, used with instruments and voice. amazing tool.

[@tay2944]

Austin Martín Hernández not everyone that used auto tune needs it. Tpain is a great singer but he uses it in his music as a signature sound.

[@mr.commenter7953]

@Austin Martín Hernández stfu!

[@anmolhaze]

@Austin Martín Hernández agreed.

[@anmolhaze]

Light autotune is ok but autotune nowadays is just blatantly abused in modern pop music. They are just too dependant on autotune itself

[@alansimons141]

Autotune's killing of music is due to the "under the radar way" it is still used, not the hip hop way that is going out of style. The natural human voice is gone from music and we have been programmed to want the current (subtle) robot singers that we hear on every track released today.

[@choreomaniac]

Exactly. It’s not the auto tune everyone hears that is the problem but the one no one hears. Like photoshop or deep fakes.

[@marinarosario8855]

"remember this song?" What do you mean remember, they were released last wee... Wait, how old am I?

[@NankitaBR]

I don't mind autotune, I mind when they use it to pretend that someone that simply can't sing is a real singer. Improving something that is already good is awesome, but creating a singing track out of nothing is just awful,like one of those videos where they create a beautiful person out of a slice of pizza using photoshop.

[@hadara69]

I whole-heartedly agree with the awesome Music KZbinr, Rick Beato. Together, "Autotune" and "Beat Detective" (quantizer) have *ruined modern music!* No more humanity, no passion, no originality, and ironically, no damn SOUL.

[@Jobobaboss]

I think that the video editing is a little bit childish. But still it was a very interesting video, perfect information density and a clear understandable voice. Love it! I will definitely subscribe to this channel.

[@Stevenewmansa]

That Boss Vocoder is only a few years old as far as I know. 2016 I think. He probably used an older Vocoder device that probably wasn't a pedal.

[@madjamie69]

6:57 - Believe hit #1 in 23 countries, not 17. Sarah-Michelle Gellar states this on the Divas Live 99 concert when introducing Cher, and it’s also noted on this source: cherconvention.com/Cher.htm

[@ichibanmanekineko]

Literally everything is autotuned now - even people who can actually sing. That's what happens when you have a load of goons taught 'music production'.

[@BMGeo100]

Very cool, I really liked to see the seismic connection :)

[@jhonwask]

I despise it greatly. I haven't bought any new music since 2000; it all sounds a bit repetitive and I personally don't liket that autotune vocal sound. It kind of grates on my nerves, like the sound of fingernails on a chalkboard. Great video, though. Thank you.

[@raheemhamilton8624]

Wow Zapped and Rogers did this in the late 80s and 90s in R&B

[@Hussein_Nur]

Is she flirting with us with those facial expressions? LOL

[@RalphDratman]

Of course she is. All speakers consciously or unconsciously use facial expressions and voice intonations to raise their appeal to listeners. In fact, doing that skillfully is an art form.

[@ZeroHBRPro]

I kinda got uncomfortable

[@RalphDratman]

@@ZeroHBRPro I understand. But you can avoid watching videos that make you.uncomfortable. Just close the tab or window it is playing in. I do it all the time. Different things bother different people.

[@andrewwalker9960]

Literally every example they gave after “Believe” made me smile. Good times, the early ‘00s. And then there’s T-Pain. Lol.

[@OZZOZZ]

I use auto tune a lot. You can get great results if you use it carefully. Im not a great singer so it definitely helps

[@rbviana1981]

Wow!!! You just gave me a whole new perspective when looking at auto-tune!!! I've always disgraced the plugin but after the video I now see it more like an effects pedal helping the musician build his/her art!