100MP MEDIUM FORMAT SHOWDOWN // HASSELBLAD X2D VS. FUJIFILM GFX100S

[@thechrishau]

This video is sponsored by Hasselblad - so keep that in mind while watching the video. I wanted to give you a 3rd party perspective with Angel.

[@TheShelbinator3000]

Honestly, this is irresponsibly disclosed. Disclaimer needs to be in the intro -- people click around after that point, and most don't get to the end or head to the comments. Sponsorship is expected but burying the disclosure is an insult to the audience.

[@juan2luna]

I was shocked to hear only at the end that the video is 1- sponsored, 2-by Hasselblad !!! This is not serious.

[@yogeshverma6301]

@@juan2luna its an infomercial at best. people cant be taking this seriously and making purchasing decisions based on this.

[@Sickoloko24]

Really disappointed this should be stated on the begging of the video this is shady practice you just guys lost a subscriber and earned a dislike.

[@CombatChanSgt]

I haven't had any muddy color look when I shoot from my GFX100S, so that is weird.

[@NotStockPhoto]

I’ve shot the original 100 since the day it came out and same with it and the new 100ii I just got…….. but I’ve only been shooting cars professionally for 25 years so I have no clue what I’m doing 😂

[@KevinVelghe-sq5wu]

They're are just being paid to say these nonsense

[@nick_a_pagan]

I've worked with the GFX system for a few years now and I've always been curious about Hasselblad. The colors look amazing.

[@timmyboi2865]

Woah i dont normally see comparisons done with these types of expensive high end cameras. Interesting to watch 👌

[@REVIEWSONTHERUN]

Cool! Thanks for sharing it. Nice work. ✌️

[@tor2919]

I’ve looked at tons of comparisons of these two cameras and the Hasselblad is consistently sharper with nicer colours. But it would be my pick based on the feel in hand and leaf shutter.

[@joe2snj]

The Hasselblad looks to have more accurate colour whereas the Fuji looks more film stock inspired. For the type of images I make I suspect I would have more fun with the Fuji GFX. Would love to try both of them out 1 day.

[@ihateunicorns867]

I own them both. I think you've hit the nail on the head. Fuji = filmic colours, Hasselblad = clinical accuracy. The fuji produces nicer images in my subjective opinion.

[@donmendenhall3559]

Something is off with this promo. Should have said at the beginning that you are Hassy connected.

[@CRPFilmsChristianRaymundPastor]

This is an awesome camera.

[@Whiz4409]

I have been waiting for a video like this to come out!

[@georgdresel4809]

thanks for the comparison files - I downloaded the raw files and the differences are very interesting indeed. Using LR and C1 it still amazing to see how more "accurate" and lifely the Hasselblad colors are - which is btw also my experience using the X1D II 50 and comparing the files with my Leica SL 2 system (which already produces great files) . Really one needs to do this comparison oneself.

[@thechrishau]

Glad it was helpful!

[@RedShiftedDollar]

Anyone interested in accurate colors is using a calibration chart. It would have been a much better comparison if the colors were calibrated for this test, otherwise you are just comparing the "preferences and settings" of the camera based on what the user selected or adjusted in post.

[@PTSOPHOTO]

I'd be so nervous holding both of those cameras in my hands 🤣😱😱

[@aaronm5149]

This

[@alvinzhong3061]

Wow, very interesting to this type of video! Nice to see the difference of these two cameras. Hasselblad's color is very impressive, especially green color, wish I can have an Hasselblad X2D of my own.

[@StevenScholten]

Well that was a waste of time. Right at the end....sponsored by Hasselblad. And I was thinking why the gold reflector in some shots? Which ones? Apples and pears. I am sure the Hassenkad is excelent. Best looking camera ever. Used review.

[@alvxlopez]

Would love to give you two a blind test to see if you can actually spot which one is "better"

[@bernios3446]

Quote: brought to you by Hasselblad. Quite a shameless piece of sponsoring, I may say.

[@2009lafs]

This video just convinced me to get a GFX 😂

[@Dukeofvampires1]

much cheaper as well

[@ihateunicorns867]

Cheaper, better autofocus, more versatile, nicer look to the colours in my opinion, longer battery life, better weather sealing, more lenses available. (this is coming from someone who owns both an X2D and a GFX 100ii)

[@theGiantAngryRobot]

I think the fuji looks nicer, looks more like film. Suits the retro car vibe much better imo

[@marsdenphoto]

I stopped listening when you said sponsored by Hasselblad. Surprise surprise you found it to be the better camera. It also costs 50% more than the Fuji here in the UK

[@bjunte2113]

This

[@tobefree3718]

KZbin product reviewing is such bs.

[@nishadbabu5249]

And unfortunately this prestigious brand is owned by a Chinese firm.

[@inarishrine]

You can say thanks to Brexit because the price of the Fuji on there website is 7999€ and the hasselblad is 8699€ so not that much of a difference. I would surely put 700€ more for better built camera, the price is already really expensive for both. The main difference will be the price of lenses I think

[@theinnerdreamer7043]

But it’s not better built! It’s 10x slower then Fuji and unusable in 90% of scenarios. Lenses are also 4-6 grand apiece… Fuji 1-3 grand… can also get the 100s for 4,500…

[@63MacGuy]

It looked like the Hasselblad images were a little under exposed. Hasselblad optics are probably a little better than Fuji?

[@CallMeRabbitzUSVI]

Correct, by underexposing he can push the exposure alot more before blowing out. And the Hasselblad lens is sharper, something Chris and company failed to talk about.

[@corbinwesler3985]

I've been struggling between which one I want, but here's a question and interesting observation. In the video, you guys brought up how the red on the Porsche looked more orange on the GFX 100. Using LR, I get colors that I don't like, and honestly, I wasn't able to get colors that I liked through C1 either. However, in the Mac OS Preview app, the colors looked really nice. Red was accurate, white balance looked great, etc. Does anyone know why that is, and what ICC/profile Mac OS preview uses?

[@pingbookent]

Compare two camera with different focus length / distance / angel ...... GREAT JOB! lol

[@redhxt_]

Thanks for the test photos Chris!! Can I please ask for the Fuji as well? Thank you!

[@juanpadilla4143]

I really enjoyed this video, and I have to say that Hasselblad appeals more to me . The sharpness and overall image quality are top-notch. Great comparison video, guys! 👍

[@scotthullinger4684]

Fuji gives a far better value. Dirt cheap compared to Hasselblad, but not the least bit inferior. Fuji is in fact outselling all competition by quite a long shot. This is also true for Fuji in the DX format. Smaller, less expensive, more well built cameras than the Hassy: Fuji GFX models - Less expensive? Yes, FAR less expensive. Also the best selling by far: Fuji. And by the way, the same sensor hardly means the same color science. Having been a film manufacturer, trust me, Fuji knows color science VERY well.

[@timkristensson2279]

You cant use a non camera profile.. That's NOT the brand intented colors..

[@JenniferKlinger]

It reminds me on an episode from Friends, when you say "Porscha" (thats what I hear). It is a Porsche - there is a "e" at the end. It is pronounced like "e"mpty or "e"pisode.

[@michaelnewberry6216]

With all due respect, anyone claiming better Hasselblad colors or "color science" likely does not fully understand the complete process of digital photography. The sensor and camera are only 2 of the 3 critical elements producing what you see or measure in the raw image. The third is the raw import software. It appears that Lightroom was used to import raw images from both cameras. The fact is, one cannot compare "raw" vs "raw" without involving the raw converter. As any Fuji user would agree who has used both importers, Capture One gives more vibrant raw colors than Lightroom. That would be the only fair comparison to the Hasselblad. For example, your comparison of reds like at 7:12 is completely understood as a result of Lightroom raw converter.

[@andreirodriguez]

Unbiased review sponsored by Hasselblad 👍🏻

[@kapu3746]

we've come to a point in life where porsche 911 is no longer clickbait worthy

[@darbaz1192]

Just for information, SONY makes and sells HASSELBLAD X2D sensors🙂

[@eraclefigliodizeus]

Fuji too

[@anthonyrock5039]

perhaps one day one of those will show up in a sony camera.

[@GillesQuennevilleGQ]

When you import the Hasselblad files using Phocus software you have 1 more stop of dynamic range and other benefits. Then you can use any other photo software.

[@MrRay645]

your vid really shows the need for some basic lighting skills... its so much more important than the camera. Just an FYI for anyone that happens to read this, when using gold reflectors you really should not use auto WB, it will try and compensate and you get the weird half and half look shown in these samples.

[@aaronm5149]

Great Video, Chris Thanks for sharing

[@bryangoldbergphotography]

Downloaded the sample files. How is it that I'm able to open the sharpness comparison .RAF file in Phocus? Is there something unique about that Fuji Raw file? None of my other .RAF files will open in Phocus.

[@ichigokotetsu9540]

Thank you for this comparison video :D

[@bryang4856]

I've been shooting with the GFX 100S for a while now and the "red" issue has been my only gripe. When shooting in Provia, reds look orange. Switching the color profile to Pro Neg Std and bumping up the saturation helps, but it's not perfect. It's such a strange thing that irritates and confuses me about an otherwise amazing camera. I wish Fuji would do something about this. It's the only serious flaw I've noticed with the colors on the GFX.

[@danfoxy7146]

Hey guys, love the comparisons! Can you tell me what software you used to review the pix? And the monitor? Figure I'll have to make some purchases! Thanks!

[@SerdarYeralanFoto]

I actually think GFX100S provides more natural, less saturated tones....

[@anthonyrock5039]

loved my gfx cameras but I would say that the hasselblad images from the x2d are more natural and consistently so than my gfx cameras. maybe the gfx mk2 is different but the x2d files definitely put out more life like skin tones off the bat and I was not thinking that would have even been a thing since I felt that the gfx 100s tone were great and fine for who ever owned and used that system. The only issue I had with the x2d was the price of the lenses. The 1 TB of super fast internal storage super simple un convoluted menu system and image quality of the 16 bit and 14 bit raw output is incredible. I did not miss video options because I have a dedicated capture system for that.

[@JohnPDixonRealEstate]

Were they both on a tripod? Sharpness in this scenario can boil down to how steady the shooter is . A true test would be using a tripod. I do appreciate this exercise, it gives us shooters more to think about when choosing the camera.

[@rodneyreeves9434]

Why not compare the new GFX100 II with the Hasselblad since they're close in price?

[@ltanella3404]

Love this video!

[@KevinVelghe-sq5wu]

When he said the Fuji looked 'muddy', I knew this was sponsored by Hasselblad... What a setup...

[@justwhenithought]

From the sample here, Fuji's red is orange-red, just like a lot of other digital cameras. Hasselblad handles red really well.

[@billybob7502]

interesting video but Hasselblad won everything. is there, not a single critique you can give it, even something minor? I know it's sponsored but still.

[@redhxt_]

I was waiting for this video!!!

[@eavesphoto]

I wish you could look at the Fuji films in Capture One. Lightroom and Adobe products don’t do justice to the Fuji RAF files. Try converting the Hasselblad files to a DNG file then look at them and capture one

[@handzmade]

Fuji's systems are more focused on emulating a film look with their files? So it really doesn't make sense to compare them against true to life colors.

[@CallMeRabbitzUSVI]

Damn, the way you guys went about editing the photos in the most wrong way for Fuji 😬 Just say you hate them the way its being treated

[@kylewist7745]

Video is sponsored by Hasselblad. What did you expect?

[@MarsjanSatelite]

Fuji has won!!! Bravo man, it shows Fuji has slightly better handling of bright colors 👍👌 Too notch Fuji, well done 👏👏

[@Alex_Soldatov]

You should had to compare X2D vs. GFX 100II instead of GFX100s.

[@noenken]

9:59 Lowest ISO is not equal to base ISO. The GFX starts at 100.

[@SandeepJha2626605]

Why are you comparing colors, did you used grey card or something? And i think the comparison was biased

[@Dukeofvampires1]

also failed to mention that one is half the price of the other

[@arsenyzahar1128]

Nice comparison, but in fact, that this video IS SPONSORED by Hasselblad, makes me doubt in the honesty of this comparison. In my opinion, Fuji has an internal color adjustment which could lead to same results.

[@caneestudio]

Where is the phase 1 IQ3/100 in the race?

[@krelovfranklin]

Oh yeah, Such . Sponsored video as if you were very objective to begin with. Where's my Gh5 🚶🏾‍♂️🚶🏾‍♂️🚶🏾‍♂️

[@quite1enough]

isn't Fuji's base iso 100?

[@REMRODFILMS]

Fuji for life!

[@sovu9399]

they say Hasseblad is useless for action because of its shutter tech, is it true?

[@ManzurFahim]

Why are you not using Phocus, to actually get the HNCS? Also when you are looking at the Fuji file, why is the profile set to adobe color, and not the Fuji profile you shot with?

[@juanstevens873]

This is what I always see in every video that compares these cameras. They pull out Lightroom or Camera One. They never use the manufacturers software to get true colors. Smh. And I'm sorry. Hasselblad and Leica both have to sponsor all these KZbinrs to do videos and try to get people to buy their overpriced equipment. They still haven't caught up with Fujifilm in terms of operational capabilities. Come on. And the GFX100II is about to drop.

[@nickguzman1734]

​@@juanstevens873I think it's just a push from DJI in general. Lots of their products have been marketed as soooo amazing from KZbinrs lately

[@mikechapman3557]

Yea

[@nessandromendoza797]

Dude has no idea what color profiles are

[@RobertoMonachello]

because almost every youtuber has no idea about what he/she is doing.

[@rick-deckard]

Let's put the Hasselblad sponsoring of this video aside for a sec, but why not use the base color profile on the Fuji instead of Adobe color?

[@ihateunicorns867]

Hasselblad says no.

[@tahrimhere]

Fuji colors are really pleasing to look at

[@MorningNapalm]

You should have compared to the Fujifilm GFX 100 II, that is the same price class.

[@lanhorse]

nice work！

[@ColumbusO]

There is something called white balance, play with it and you can get any colors you prefer. Fuji is $7500. If money is not the concern, get hasselblad.

[@Ihavegumgum]

This video is definition that better gear doesnt make you better photographer

[@plrrt]

Or a reviewer in this case. what a sham. Both amazing cameras though. I own a gfx 100s and was curious about the hassie but this is such a flawed review.

[@ChrisM-yq2pq]

Hassy colors are the best. That’s subjective opinion. But I like all Hassy photos from way Way before x1/2d

[@wheretheyhaveribs55]

Love the sponsored video.. Guess who won

[@kimfarrelly]

"Brought to you by Hasselblad", 12 minutes in - All you need to know.

[@CelsoMollo]

I was thinking between these 2 cameras but this comparison is so unfair that I can not make a choice based on this.

[@pauldigiacomo134]

A sponsored comparison video? Feels a little icky…

[@tor2919]

Almost all reviews on KZbin are sponsored. Unless a reviewer has paid for a camera with their own money, it’s sponsored. Most of the big KZbinrs like Gerald undone get cameras sent to them by the camera companies. That’s not independent journalism and should be considered sponsored. At least the guy who made this video is transparent about it

[@RobertVanderStelt]

I agree. I get why KZbinrs do it, but its a bit disappointing.

[@thechrishau]

I appreciate your comment. This is the creative concept the brand wanted produced. I was transparent with letting the audience know that it was sponsored. So take the information as it is. At the end of the day - you can see the comparisons side by side. Nothing was jigged to make the photos perform better or worse - same settings and similar glass. I hope this means you can form your own opinions. Angel was there to be a third party and give his opinion. The money was used to rent cars, pay for editors, models and camera systems rentals for the shoot. I shared my thoughts but at the end of the day you can form your own opinion on it hopefully by looking at the side by sides. Thanks!

[@RobertVanderStelt]

@@thechrishau 👏👏👏 this is how you engage with the community when someone is critical,has feedback on your content.

[@davo733]

Transparent? You mention it's sponsored towards the end of the video so briefly it's easy to miss. Should be in the intro. Feels deliberate. @@thechrishau

[@the713studios]

Use me as the like button if you thought the Fuji files were better ❤

[@felixbrandau4751]

red is the most difficult to reproduce for digital sensors. Hasselblad has a quality there

[@jliang70]

I had a look at all the photos you have included for the download, but it is really difficult to draw a conclusion on these cameras. There is one Fujifilm photo for the download but none of you Hasselblad photos were shot in the same lighting condition or framed/shot in the condition as the fuji camera, I can see the Fuji photo was shot in harsh lighting condition while the girls in the Porche was shot clearly under a shadow for the Hasselblad, for a fairer comparison you should have included the photos shot under similar light conditions. Also in your video when comparing the section of green grass you are comparing two different section of the image from both cameras. I noticed you used both 80mm lenses for this comparison and the photo with the bloke in the car, you kind of zooming in closer to Hasselblad photo then commented how sharp the image was without actually zooming in on Fuji photo this is what we want to see.

[@startrekker188]

I think you guys need to talk about the glass that each camera came with. It's not just about the camera bodies as y'all know. It would have been even better if you guys had broken that element down w/the shots captured. Otherwise I liked this video n will always shoot w/my Hasselblad over Fuji any day! 🤟📷🔥

[@SneakyCaleb]

Lenses make a bigger difference than anything so yeah I agree

[@digitalcraft3466]

The GFX is leagues ahead of the Hasselblad - far superior functionality and better colour in the right hands - Hasselblad is super pretty but that's it.

[@yogeshverma6301]

Paid by Hasselblad infomercial! take it with a grain of salt.

[@Yusaku_VCP]

Gorgeous Dope car and damn cool model! 😍🥰

[@Omanjack]

Very poor to not disclose the sponsorship right at the start. I don't like being tricked into watching advertising.

[@mygeartv]

Exact same sensor isn’t it? the software is the magic.

[@wilsonsantos384]

Comparing the price difference from Both cameras and lenses, well done Fujifilm

[@JoshuaJ9]

Wow, the Hasselblad X2D camera body looks absolutely stunning compared to the Fujifilm gfx100s. I'm really impressed with the Hasselblad's color rendition as well 📸👌

[@taiga4762]

the hasselblad pic quality is definitly better. Fuji is a wayy better camera for its stats and its price

[@lichtgestalt9540]

they talk about colour accuracy and use a gold reflector 🤦‍♂️🤦‍♂️🤦‍♂️

[@vijaychitte6921]

BOTH ARE JUDGE AND DOSE DIFFERENT WITH SAME SONY IMAGE SENSORS ...

[@markicarebic]

Sponsored by Hasselblad comparison? 🤣🤣🤣 What should we expect? Honest oppinion? 😂😂😂

[@kylewist7745]

Sponsored advertisement dressed up as a product comparison. This should be (and probably is) illegal.

[@RyuTsuchiya]

You can do way more better colors on the Fuji.

[@robertbland5131]

So why do they not zoom in and let us see because that’s all they’re doing is having it the size that they can see zoom in and make it two or 300% so we can see it as well. These goofy are definitely has a blast fan boys.

[@johnpastor369]

Cameras will evolve to a Hubble telescope 😩

[@am.u9771]

11:34 you are totally biased and big lier!!

[@mohdalalwi5180]

Because it’s a sponsored video

[@joãoAlberto-k9x]

HASSELBLAD.❤.

[@jt209539]

I'm so mad I watched 12 mins of this to find out it's sponsored by Hasselblad.

[@anthonym3051]

GFX all of way!!!!

[@JonMacapodi]

lol, base ISO on the 100S is NOT 50. And why are you judging colors on the Fuji when you've got default adobe color profile selected? Insane to try to pass this off as real content.

[@dimitarkotsev9234]

One thing to note here is that the GF 80 lens used in this comparison is arguably the softest Fujifilm GFX lens. The GF 110 would have been a better rival to the Hasselblad in this instance (although I completely understand it's better to compare equal focal lenghts). In any case (as a GFX user) I prefer the Hasselblad colors more - but they also come with a hefty price.

[@scottiemcgee3838]

A comparison video with one of the brands being compared is the video sponsor. What a freaking joke.

[@mohdalalwi5180]

11:59 sponsored video

[@SidVidZid]

Is this Fox or MSNBC? 🤨