Ditching Full Frame for Medium Format? (Surprising Initial thoughts on the Hasselblad X2D)

[@simonh]

I vote to keep it, Mads! The images you've shown are beautiful. I don't care which camera you use (I shoot Nikon), it's the location, the composition, the editing and the final image that matter in photography. Besides, life is already filled with regrets. I've only ever regretted SELLING cameras and lenses. I don't know anyone who ever regretted KEEPING them.

[@DennisBater]

I agree! Keep it.... or give it to me! 🙂

[@MadsPeterIversen]

@@simonh Hehe. Over the years I have learned not to buy every new shining item, but the stuff I do buy I am notoriously bad at selling once I'm done using it :p

[@thomaswentworth6433]

Weren't you give it to review?

[@MadsPeterIversen]

@@thomaswentworth6433 nope

[@thomastuorto9929]

Them photoshop looked stunning on the back of its rear screen in the vid. Would have liked to seen a side by side of the exact same photo for all the windmill photos using the R5 also just to see the color difference. SOOC even better yet. Probably would need a Phase One to move up any higher from here! Nice vid & photos.

[@joshmorgan3750]

Just want to say, Mads you’re a bloody legend and thanks for keeping it real with this discussion about these cameras. Great content as usual 🤙

[@jimbrown4507]

Keep it. I just recently bought one after renting one for a week. I’m absolutely blown away by the image quality, and I love the simplicity of the design and complete lack of care for or inclusion of video features. It’s a photographer’s dream camera.

[@LtDeadeye]

How's the auto focus and speed?

[@jimbrown4507]

@@LtDeadeye It’s not my Canon R5, but I’m not using it for the same purpose. For portrait or landscapes, it works extremely well. I find it to be the best portrait camera that I’ve ever used.

[@irishbokeh]

Do what makes you happy, the value of your instruction doesnt change. That said as a Sony user, it's nice seeing the work you can create on a similar system. Plus appreciate your opinions on the gear. Just picked up a Tamron 50-400 after watching your review on it.

[@SirSnoozebutton]

When I first came across this channel a few years ago, I got interested because of the style of video you make and the stunning photos you take. You also have this child like joy when you're out in nature and finding great light or compositions, which gives the videos a really positive vibe. Even if you talk about gear sometimes, it's more about practical things like focal length choices on a lens or other settings. I just happen to have a Sony A7 camera, but it's not why I watch the videos and I'll keep watching regardless of what gear you're using.

[@colinbarr2841]

Mads you have been my primary source of photography inspiration for years. I would summarise the educational message for me as… “every week, with impressive consistency, this guy produces images of outstanding beauty AND he does it most often using an $800 lens. If Mads can do it on that kit, then I have no excuse to blame mine. It’s purely up to me.” That is a very powerful educational message for aspiring landscape photographers. Now, having followed you all this time, I know that you could produce stunning work using any camera you happen to pick up, from bargain basement to the sky is the limit. But I have to be honest and say that I’d far rather watch you create breathtaking images using your current level of toolkit than on something most people couldn’t even dream of owning. However, if anyone deserved to own the type of camera you have featured in this video, it’s you! If you want it, keep it, if you want to use this camera on your channel, you should. I think that, from your perspective, at your level, why wouldn’t you use the best technology available to you? At the same time, it might be worth considering, that new visitors to your channel, people who don’t yet know you, might assume, “aww well, no wonder his photography is so good, look at his camera”, and be turned away by that. I will continue to follow you irrespective of what system you use. Again, it is you, your work, your teaching, your method of presentation that is the inspiration!

[@pjono77]

I have the X2D (retirement present for myself!) and I think you should keep it. I absolutely love everything about it. The internal 1TB SSD is fantastic too. I've been looking at the zoom lens and now after seeing your images I'm very tempted. I have the newer 38v and that is so sharp.

[@peterfritzphoto]

I got the 35-75 for mine a few weeks ago, and it’s absolutely outstanding. Definitely worth the price. I augment it with a Leica R-mount 80-200 f/4, and those two lenses cover 90% of my needs.

[@robertshank3442]

Ha…. Have the X2D, XCD 25, 38 and 90 lens’. Also my retirement self-present. You’re likely much more qualified to own such a gem. Not enough years left for me to grow into something, eventually replacing multiple cameras to get the one to grow with.

[@bencarpenter6127]

The lone tree in the field with the beautiful light shining across it with the dark moody sky behind is my absolute favorite!

[@MrKeith57]

A free 15k camera? I almost click off at the disclaimer. After seeing the work, I understand. Hasselblad knows what they have. They just need a true artist to sell the product. Anybody that has worked with medium format film cameras, speed has never been the issue. I think the glass has a lot to do with the amazing photos. Bravo!

[@MadsPeterIversen]

@@MrKeith57 I'm really trying to understand your comment, but I'm a little confused. You're saying it's the artist, but it's also the glass? And thanks, I did take it as a compliment, I just want to understand what exactly you're saying? :)

[@PeregrineBF]

@@MadsPeterIversen I'm not them, but I'd say it's that you're skilled enough to be able to take advantage of the camera's capabilities. Not everyone is, being good enough to be limited by gear like the A7R5 is impressive.

[@MrKeith57]

@@MadsPeterIversen Yes, it was a compliment. In my opinion, no matter how many pixels you have, you still need good glass to produce the best results. I'm old school. All we had was film for most of my life. It wasn't till the Japanese stole the technology for producing fine glass from the Germans that things changed. Suddenly amateur photographers could produce professional work on affordable cameras. Now that shopping large files has become an art form in itself. Shopping a photo is not the derogatory term it once was.

[@soffici1]

@@MadsPeterIversenI reckon he meant that, yes, Hassleblad make stunning hardware, but without the “software” (i.e. the photographer’s talent) you can’t take stunning images. In my opinion his post was a compliment to both you and Hasselblad

[@markburgess276]

Hi I think the comparison of the Sony a7Rv and the Blad was more of a lens comparison. Actually the Tamron 28-200 did really well and I am sure a more restricted e-Mount zoom on the Sony would have given better results. I think you were being very kind to Hasselblad comparing it to a Tamron super zoom

[@philipcolumbus3054]

I couldn’t agree more. As one who uses the Tamron 28-200 on an a7iii, I can attest to the prowess of that lens. However, it is a superzoom and I would be loathe to compare it to that Hasselblad zoom! If you must go third party, the Tamron 28-75 f2.8 would be a much closer fight. As Mads said, you can’t deny the lure of 100 MP! I just don’t want to need a used Cray supercomputer to process those enormous files.

[@ShalithaAmarasinghe]

Hey Mads, I just love watching your videos and you are such an inspiration to both beginners and pro users. Every time I feel tired, I watch your videos because they are like great travel documentaries with a good content. Thank you for this great content. Good luck

[@TarrelScot]

Hello, (2nd time round) GFX shooter here. Yes, I agree; you are buying a 100 megapixel camera, but you are also buying a 44mm x 33mm sensor, and I think that is, if anything, more important. I disagree about the cropping. One of the benefits of 100 Megapixels is that it gives you the flexibility to crop (although, obviously, if you do it all the time, one has to question why have that resolution in the first place!) When Fujifilm brought out the 40 Megapixel X-T5 (crop sensor) I sold my MF kit on the basis that, as you say, it is bulky and heavy, and figured that I'd have almost as much resolution. I don't regret it because it is an incredibly powerful and versatile camera. But I was missing those GFX files so much, I re-purchased a second-hand GFX50S to use alongside the X-T5. Very happy to have those files back. I know much has been written about the "medium format effect" and whether it's a thing. But for me, there's something about those files that I haven't seen anywhere else.

[@mikafoxx2717]

I think it's just that, more area. More tonality and dynamic range, more photons. These days camera sensors are so good that the majority of the noise is the photons themselves. You need more photons to get finer gradations and dynamic range that works like a dream in post. Of course, knowing what you're doing also has a huge effect. An inexpensive full frame is probably more bang for your buck in terms of that effect. But I do admit, seeing the people that run with an early gen GFX and just one lens like the 55mm, they just take photos and can literally crop if they need some zoom, and it's a great user. I usually just shove a 40mm 2.8 on my camera, even though I have a 1.4 35mm and 24-105 F4.. compact and simple kind of wins for the most case. Sharp but slower lenses are underrated except when their on medium format bodies, but they're great for more regular formats too.

[@BrunoChalifour]

Just a note on cropping or not cropping (and that it is still the relevant question). The rub: in the long run, and as a seasoned photographer I would add that it is a strictly personal choice, almost a photographing philosophy and a sort of personal ethics. Both approches can produce good results in the right hands. For me, the philosophy for not cropping is to share the image as close as possible to how I saw it (as a traditionally analog photographer for a decade or two, I do not ove-process my images-which I can often see in younger photographers'works, new to the occupation and fascinated with technology (I stay away from this approach for the very same reason I do not crop). The only exceptions I may have to not cropping is when I know in advance that the photograph I want should be, for the sake of the example, square or panoramic. I photograph accordingly and crop after the fact if my sensor does not match the desired ratio. Fortunately the Hasselblad people have got some photographic experience and memory and provide a variety of in-camera ratios (from square to panoramic X-pan). A great thank you for that, it makes my composing life (and my ethos) so much easier. Now I understand some excellent photographers, and take this with a grain of salt and humor, shoot as one buys raw materials (vegetable or/and meat) for a recipe and then focus on the spices and the cooking. Obviously they enjoy being, then in the darkroom, now in front of a screen more than I do. It is a different approach, that is all. In the end what matters for the viewer is the quality of the image (relationship between meaning and form) and the emotion felt in front of the resulting image.

[@davidw2910]

Fantastic images as always 👏🏻 . Without a doubt one of my favourite photographers on YT.

[@peterfritzphoto]

The shots you created in this video are spectacular, Mads. The light, the composition, and the dog right in front of the windmill are all gorgeous. I hope you keep the X2D, and use it in your videos from time to time.

[@LauraF4848]

As someone who shoots an APS-C Canon Rebel T7, I watch your channel because of your teaching style and positive attitude. The Hassy is a beautiful piece of kit, but way, way out of reach for folks like me.

[@MrMestrebimba]

Beautiful camera ! Keep it and use both. I watch your channel for your knowledge and not for the equipment that you use. Thanks

[@glenelg99]

The image of the tree on the slope is stunning Mads!

[@john_in_Berlin]

As someone who is new to your channel (now a fan), considering the Hasselblad (but not even close to having that cash) and passionate about landscapes (currently shooting with Sony a7c and Fuji x100v), I would say that the firm's investment in you was a very smart gesture indeed. You're clearly a legend in these parts, and that charming delivery makes your videos a pure joy to watch. After having seen a dozen or more vids on the Hasselblad, just playing with the idea of what it would mean to own and use such a beautifully sculpted piece of equipment - a true piece of art - it's this video of you shooting those three motifs, everything handheld, in a field, as we all love to do, this video moved me closer than I have ever been to actually figuring out how to finance such a purchase. The little ads for your own lineup of helpful tools were the cherry on the pie. You're the real deal. Great video. Keep the camera and keep making brilliant photos like those! ❤

[@BrunoChalifour]

In terms of budget, you could try the X1D ii, there are many pristine ones on the market now (same system/lenses as X2D).

[@john_in_Berlin]

@@BrunoChalifour Thank you. Checking now. Kidding. But I will do some research. Appreciated.

[@moisescugat3948]

The photos are incredible.... but it is not the camera... it is you mate.... Amazing as always

[@davidligon6088]

Thank you for your thoughts on the Hasselblad. I also shoot with the Sony A7RV, and have wondered about a Fujifilm or Hasselblad large format option. I am guessing the difference in sharpness between the images you compared is way more a result of the Tamron 28-200 lens than the A7RV camera body. Put a 24-70 GM II or a 20-70 G on the A7RV and compare. I typically carry a 20-70 G and 70-200 Macro G II and leave my Tamron 28-200 at home when I’m out shooting serious landscapes because the lens combination is so much sharper, while still very easy to carry. I love the convenience of the 28-200, and it is a good lens, but it is mostly relegated to family travel these days. The biggest advantage I would like is the dynamic range of the 16 bit files, from the X2D! I would love to have the X2D, for those times I want to capture the very best, but I don’t see it in my future budget any more than I see a 400 GM or 600 GM prime which I would also love to have, in my future budget.

[@rphandler]

David, I totally agree. The comparison should have been with the 24-70 GM ii, not the Tam 28-200, to be a fair comparison of 100mp vs 61mp sensors. I have both and each serves a purpose. I also have the magnificent 70-200 Macro G w/ the TC1.4 and it has its roles.

[@jonspoard8416]

Waste of time comparing that camera vs A7r5 with that lens.

[@jharrelphoto]

I have basically the same setup as you. Sony a7cr, 20-70, 70-200 f4 macro ii. The Sony is my main landscape camera, however, I also have an x1dii and 45p lens. It’s not the 100 megapixel x2d. But the image quality is basically the same. The sony quality imo is super close to it. The main thing I notice different with the Hasselblad is the color, and flexibility of the files. You can really push the files. Tbh as much as I love the Hasselblad. I believe you need both systems. There is no way I would only only the Hasselblad. In fact if I could only choose one camera it would be the Sony in a heart beat. I love it

[@jeff8289]

Hi Mads. I've been a Hasselblad user for years. I still have a 500CM, along with a couple of 500EL bodies. More importantly, I have a full set of lenses, from 50mm to 250mm. I recent bought an X1D ii from MPB, like it was never used. The cost savings was significant. I actually traded in all of my Canon 5D4 kit for the camera. The driver was wanting to save weight, as well as improved picture quality. I am very happy. Hasselblad has an adapter that will take all of my V System lenses. I'm anxious to try it out. While I would dearly love to have the IBIS of the X2D, it's not a deal breaker. One thing that would have been nice in the video is the Hasselblad Color Science. It's much more relevant than fiddling around in post. You are right, the ergonomics are amazing. This camera just reeks of quality. I love it. I would vote to keep the X2D. My two cents.

[@peterfritzphoto]

I agree. The first time I processed a landscape file from my X2D, the colour difference between my Canon R5’s colours and those of the Hasselblad were clear as day.

[@bongjovi4168]

You can get from A to B in a Ford or a Ferrari. You can tell the time on a Casio or a Rolex. Once you have used the Hassleblad system. It is very hard to go back to a full frame camera. Its only downside is speed and price. This is not a fast action camera for sports or wildlife. But for Landscapes and portraits, especially studio work. Its amazing for its size.

[@peterfritzphoto]

I agree. It’s a beautiful device for landscape photography.

[@PointBlankZA]

We have full frame users having gone to medium format and back to full frame, while you now have full frame users still wanting to venture to medium format - won't be long and they'll be back to full frame again Mads :D - but if it's a journey, expensive journey, people want to undergo then hey go for it if they feel that's the way to go.

[@nevvanclarke9225]

I have been using a medium format camera now for about seven months and there is no way I'm going back to full frame. The image quality for one out of a GFX camera is just phenomenal. It cannot be matched by any full frame camera for image quality you might take just as good photos, but I'm talking about image IQ and that's the benefit really because that's what you're paying for. There are some negatives with medium format. The shallow depth to field makes it challenge to use in certain situations but it's also great in lowlight as shooting at three or 4000 ISO doesn't even introduce any noise so it has so many benefits you're probably not hearing about people that are going to medium format from full frame and staying there. You're only hearing about the ones that come back. It can be a bit skewed. I'm a landscape photographer as well as a general photographer and I've shot my GFX in weddings. I've shot it in landscapes portraits and product photography and I'm doing some billboard projects with it as well. It's not necessarily a better. camera ..... The files just give you more latitude to work with that's the benefit

[@mikafoxx2717]

​​​GFX is probably better for the slow portrait or landscape type shooters that use a prime or two for 90% of their photography. The action shooters with 500mm lenses aren't going to like a GFX. I'm a slow shooter myself and usually use a 40mm 2.8 - even though I've got a sigma art 35mm 1.4's and a 24-105 f4.. I prefer to keep things simple and I don't shoot at 1.4 anyways unless I'm forced to - and then I should probably be using a tripod or flash anyways.. I could see living a GFX but I'm happy with my cheap FF mirrorless. I also rarely/barely edit. I get it as right as possible in camera - fixed/manual white balance, adjusting exposure, framing just right.. even adjusting the default color settings to look good as is, so you can just use them most of the time or touch up quickly. And of course, getting the right light when you take the photo instead of trying to fix poor light in post. The light is everything.

[@TheJebacgodine]

I went full frame to micro Four Thirds and couldn't be happier!

[@markbe2412]

Keep it! You having a medium format camera doesn't matter to me watching your videos and seeing great photography. Super cool!

[@dankvitka5638]

Very nice Video Mads! For the moment I am just going to enjoy the wanting and not the having. I do have plans to visit a camera store to hold this beautiful camera. Thanks for your work.

[@jonathanalfred9847]

Its not sharpness that it has over the A7rV it's resolution. It also has the 16bit beautiful color. I am curently shooting with an A7r lll but I have been considering the X2D. I just think the colors are really nice. And files that you can get the most from. But what holds me back is the usability of the camera compared to full frame cameras with great focusing. Also the size of the system and also the price has to be considered. So im not sure about the overal package even though i know it takes beautiful images.

[@andy_simmo]

My number 1 channel Mads because you use a Sony (I have an A7RV) and you continue to inspire me… get the hasselblad!!! so long as you teach the same way I doubt we all care! (Always showing the LCD screen) ❤

[@kateturner6624]

I love your content and down to earth realistic presentation style. Keep the camera, you deserve it. Honestly, if you were using the Hasselblad when I first found your channel, I possibly would have skipped over it, thinking your channel not relevant and unachievable for someone like me as a hobby photographer, but now it's your content I value, not the camera you are using. I have an Olympus m43 and a Nikon z6, so not Sony anyway.

[@Zane-g6y]

Great video. Completely agree that your audience including me prefers when you use a system most viewers can relate to. Always great to watch and listen to you v

[@pkarendys]

I would definitely keep it and wouldn't mind seeing more Hasselblad photos on this channel. Also, we can't forget that there're good use cases for such cameras out there. Thanks for your great podcasts.

[@Stan_the_Belgian]

Love how the hasselblad looks, not the pictures, but that beautiful camera body❤

[@PhotoTrekr]

Dear Hasselblad. I'll be glad to try your cameras and lenses. But, seriously, for me, the Sony A7R5 and Sony lenses hit the sweet spot of image quality, versatility, size, and weight. And, for travel, I currently use the A7CR. But, if you don't mind the size and weight, limited number of lenses, file size, and price, Hasselblad's are great cameras. Many years ago I used a Hasselblad 500 C/M as a studio camera and loved it.

[@madsjungetmadsen5679]

Please keep it and make more videos with this amazing camera. I have the X2D myself, but would love to see more work from a true artist like you. And try the 55V and 25V lenses one day - when I see you next time you can borrow mine.

[@peterfritzphoto]

I sold my R5 for the X2D, Mads, and haven’t looked back. I use the XCD 35-75, plus a Leica R 80-200mm f/4, a Voigtlander VM 21mm f/1.4, and a Voigtlander VM 50mm APO f/2. I shot this combination recently in New Zealand, and then the Victorian High Country (100-500mm territory), and not once did I wish for a longer lens. In any case, you can crop the crap out of these files if necessary! The colour, the dynamic range, and the tonal range makes the weight worth it. And besides, the Leica and Voigtlander lenses are very light (and the VM lenses are tiny). But I didn’t buy the X2D for its technical prowess. I bought it for its simplicity, purity, and industrial design. It’s a joy to use. 👍

[@TarrelScot]

Does the Leica 80-200 cover the sensor OK? Looking for something to use with my GFX for Tuscany this Autumn. I can get one for half the price of a used GF 100-200.

[@peterfritzphoto]

@@TarrelScot There’s a little vignetting, but it’s easily removed with a light crop. The lens is also super sharp edge to edge - especially above 100mm.

[@BlazeFirereign]

Have you struggled at all with rolling shutter with the adapted lenses? The X2D has a big drawback for adapting glass in the lack of a mechanical shutter in the body, and that huge sensor is *slow* to read out, which isn't great if you're forced into electronic shutter.

[@peterfritzphoto]

@@BlazeFirereign Yes, the slow readout can be a problem if one of two things happen: 1) The subject is moving, or 2) You move the camera immediately after pressing the shutter. I haven't experienced issue #1 because I've deliberately avoided moving subjects when using the electronic shutter. However, I did experience issue #2 when I forgot I was using the electronic shutter, and moved the camera instantly after pressing the shutter. The key is to hold your position for half a second after you press the shutter, then you'll be fine.

[@Tethysmeer]

I was most impressed by the beautiful colors and light rendering from the x2d. The comparison to the sony showed this so clearly.

[@SmissaertPhotography]

I agree with some points. It’s indeed not for the most photographers, it’s a niche. I like the body if I’m doing projects for HB as Heroine. It takes more effort than a fullframe camera to take the same photos, but HB stands for quality. Then I don’t care about big files, primes etc. I see big difference on the photos between my fullframe 45mp and 100mp medium format. But you need to work different, like the dof is different. Btw, I never used the button for changing the focus point. You just can use your finger on the screen in the right corner to move the point if you look in the viewfinder! Very handy

[@josealberto3816]

I entered the photography world 8 months ago, and it has been life changing to me. I started with Sony A7II, and 4 months later I purchased a hasselbald x2d. So far I've been very happy with my purchase. However, if you are planing to get one get ready to spend money on storage because the files are huge!

[@JanicevD]

I love learning from, and viewing, videos using the very best cameras. I have micro 4/3 but still always get good info that I can use from your channel. If the medium format inspires you, I'd vote keep it!

[@peterfritzphoto]

Mads, you mentioned using the Sony for video, but aren’t you shooting video with the DJI Pocket?

[@danyroosen6257]

No matter which system you're using I'm sure the results will still be fantastic! I'm on Fujifilm X system (APS-C) and happy with it. There is a GF system, medium format: 5 zoom lenses (GF100-200 f5.6, 1000gr, 2k€) a GFX100S II, 102MP, joystick and video 4k,

[@PhilipRanson-d5t]

Gorgeous photos and a brilliant camera,inspiring.

[@JazzinthekeyofC]

I made this comment to stimulate discussion not polarize the group! I enjoy Mads and his videos; my comments are not about who is right or wrong!

[@randyschwager84]

I think you could use a pin hole camera and create amazing images! I’ve never understood why you use Sony with uncomfortable ergonomics and impossible menus…but we all have freedom of choice! I agree that some of your viewers would be offended if you were shooting with this high end rig. It wouldn’t bother me if you pulled it out from time to time! You deserve to be able to shoot with the finest gear available to you! You’ve paid your dues by putting in the time and hard work to become one of the best in your field! Thanks for taking me along!

[@steve-4045]

Ansel Adams took great photos with a box camera.

[@mikafoxx2717]

​@@steve-4045Those were field cameras, not really a box without focus or anything. But he still would have done great with any camera either way. Your camera is still better than ansel's

[@steve-4045]

@@mikafoxx2717 He did have Brownies to start out with and then graduated to field cameras.

[@KEHA14]

Your images are so beautiful.

[@mzk7774]

That local by the windmill was very cool!

[@krisdroban308]

Great and honest comments. I have a two Hasselblads in my possession and I don't have to take any pictures, I feel great only carry them. 🤣

[@NeonShores]

The resolution argument/comparison is tough....you can say the same for a 45mp vs 60mp camera, or a 24mp vs 45mp camera, etc. You can keep going down the line and say its not that big a deal to have extra resolution but at some point everyone has to decide for themselves what level of detail they want or need and and how much money they can spend to get it. For me if i had the money I'd take the Hassie every day over the Sony, the images are just incredible in every comparison I've seen. But I don't have the money sadly, maybe one day.

[@quirinwick9522]

Great review Mads. But you can also change change the focus point with your thumb on the monitor also when you look through the viewfinder. Makes it faster to focus

[@MadsPeterIversen]

@@quirinwick9522 yes you can, it has touchscreen

[@johnarnsdorf]

I shoot with the X2D and it is a pure joy to use. I love the user experience, ergonomics, and of course the image quality too. I follow many photographers on KZbin, most of which shoot Sony and a few shoot Nikon or Canon. The gear they use doesn’t affect the benefit I get from their videos. I’m more interested in their thought process, composition, technique, and overall get inspiration to go out and shoot.

[@peterfritzphoto]

My sentiments exactly. The X2D is a real joy. It’s simple, robust, and beautifully designed.

[@Chromatomic]

This is a good perspective, I've seen more than a few comments lately on other videos complaining about how a person using the x2d or other MF cameras doesn't represent them, it's very odd, I've not seen anything on any of these cameras that can't easily be done on FF. I don't see a Nikon or Canon user or even a large format film user as not being representative of what I could do. Usually the limitations on MF for landscape is more often a negative but the comments appear to see it as this as unapproachable obstacle.

[@cdavey7654]

Nice you got a free camera. For most people shooting landscape that want to get into medium format, the Fuji GFX system would probably make more sense as it has a lot more lens options and also cheaper camera options with essentially the same sensor and/or image quality. Looks like a nice camera though, but I'd want a smaller and lighter lens for it! I'd take one too if someone was wanting to give it to me. 🙂

[@RickMentore]

Size and weight being an overwhelming concern, maybe your next video could be about the A7CR. The images are fantastic. As usual another fantastic video.

[@geogu3images]

The A7CR is my go-to EDC and Street camera and the A7rV is my go-to Urban Landscape or Woodlands camera. They can stand in for each other and share lenses. As an amateur I can’t see the expense of a Hasselblad or Leica system change. Sony is just a tool and not the finished product.

[@rudigerwolf9626]

Mads, your images from any camera speak for themselves. I have the X2D and love it for its color science, size, weight, technical image quality. I do take exception to your concern about being out of step with your viewing audience. Applying your logic in reverse, the logic would imply you should be shooting with a smaller, less expensive all-in-one so even more people could afford the camera and see the beautiful images you can create from it (RX10IV?). Actually, I think that would be amazing set of videos! Enjoy the X2D.

[@nevvanclarke9225]

Hi Mads I switched over to the GFX 50s ii and now the GFX100s II which interestingly only weighs 883 grams (that's less than most full frame cameras) ..... The GFX range of cameras is absolutely amazing and I tried out a Z8 but the GFX blew it out of the water for image quality and with all due respect to anyone I like image quality and unless you've used a medium format you will not see it. The GFX 100s is amazing and is now 2.5 K to 3k euro dollars. What have I loved about my journey into medium format? Is what you can do with the files and yes they are big files which can be a challenge but my MacBook Pro is brilliant with FujiFilm GFX files. I just love what I can do with the images. You can push pull you can really be an artist. My 100s ii weighs less than my Nikon D850 .... The great thing about 100 megapixel camera is that you can crop in to insane levels so you don't need to own as many lenses that is something that many full frame photographers don't realise they're cropping ability of 100 megapixel camera is just phenomenal you can crop in and still get a 20 megapixel file using a 200 mm lens you don't need 400 mill because you can crop into that it's fantastic. There is one other thing that I love about medium format. It's a slower system. It actually gets you to slow down and really think about your composition. It is much more a methodical process taking the photo. It's like setting up your canvas and taking it slowly piece by piece it's not run n' gun. If people want a really good landscape camera and they're not sure check out the GFX 50 S mark 2 it is a phenomenal camera and they've stopped production of that camera but it's a 50 megapixel version of the bigger cameras and that is such a beautiful camera I've shot amazing landscapes with it and the file sizes are no bigger than full frame but you get the benefit of extra light and that camera is portable as well and h honestly FujiFilm are really challenging Nikon and Sony when it comes to landscape cameras. In terms of hiring cameras they are often more difficult to use and I use the analogy that if you are going to buy a hummer or a Ferrari you better know how to drive it... Because if you can't, your images will look terrible

[@BrunoChalifour]

Is this a Fuji ad or a comment on the validity of owning and using an X2D (which it sounds like the above commentator has never done ;o).

[@DanaPushie]

Yeah, keep it a little bit longer Mads. Now personally, if someone gave me a Hasselblad with a telephoto lens you would have to pry it from my dead fingers. Very interesting video Mads. Well thought out and explained. Thanks.

[@gschlossnagle]

I rented a Hasselblad 907x/cfv100c (the retro camera back one that supports all existing Hasselblad 500 series fronts), which I think has the same sensor as the x2d. I was particularly impressed with the colors and detail it captured in astro-landscapes, where it was noticably better than my a7r5. I'm not certain, but I think in this use case it's more the 16 bit color depth, vs the Sony's 14 bit color depth that gives it an edge when you're operating in an environment with very limited light. Is it enough to buy it? Probably not. But it may make me rent the Fuji GFX again to see if it returns similar (or even close) results in challenging light. Also - in your comparison I wonder how much of that is the Hasselblad's excellent glass vs the Tamron, vs the sensor. I was really impressed by the 25/2.5 I rented which was incredibly sharp.

[@alanglover590]

I don't have an opinion on what camera you use that's your choice. The images you produce are superb because of your skill. I personally am in the cheap seats with an xh2, a Tamron 17-70 F2.8 and a Fuji 70-300. When you print you are not printing 100 Meg pixel, but you get to choose the details.

[@astrotennessee]

Mads, do you ever use the pixel shift on the A7rV. I've found that if the conditions allow it and you use it with a prime lens capable of resolving that resolution, the 240mp files are simply amazingly detailed.

[@kentsoderstrom8378]

That was quite bold to compare the super expensive Hasselblad 35-70mm zoom to the Tamron 28-200 universal zoom. The result was quite obvious.

[@heyx-dan]

Continue with the X2D. All the tips and tricks, compositions, expostion, post-production are more or less the same for all the camera ! I'm following some very nice photographers, and honestly it does not matter if they own a Fuji, a Nikon, a Sony or a Canon camera. All can achieve great pictures, so yes camera does not matters ;-)

[@Mr.Deeds.]

Keep it Mads! As landscape photographer you have the perfect camera, yes maybe it's not versatile as the A7R V, but it can be super usefull in some scenarios! Keep it :)

[@JuanRhodes]

I had the Sony A7R V, sold it for the X2D, then bought the 907X 100C. The dynamic range and HNCS colors out of the Hasselblads are second to none. That said, the dynamic range on the A7R V is quite good as well. The files from the Hasselblads stop my in my tracks at times. The amount of detail captured, the ability to zoom in and see things that the eye can't, just can't be replicated in any other camera that I know of right now. With the 55V attached, the X2D is actually smaller than my Leica Q3, so I don't have issues with the size. I shoot weddings with it and don't feel weighed down by it. I just wish the AF was better, and that it had auto ISO in manual.

[@Jake-vt4ow]

Love the pup in the frame, too❤

[@jeffreyb.1657]

Left fuji for the X2D. No regrets. It is a "last one in my life" camera. It is just otherworldly. I probably will never be good enough to ever need more. It is worth every penny...it is just a lot of pennies. It is substance, not label....I felt Leica was the "label" brand in my searching (sadly...created by a subset of users....it is now a fashion accessory ...the red dot). Thumb can be used on the monitor to move the focus point.....so pretty much equal to a joystick once you know about it. Fuji is amazing. The X2D just works in my head a lot better for some reason. Feel. Images. Process. Speed. I looked at Leica, Nikon, and Sony. I hated the sony ui although love their lens world and lower costs.... If you can afford one of these, they are the real thing.

[@stevej4847]

We don't watch your content based on which camera you used Mads, we watch for the quality of your images and your informative presentation. I personally am a Fuji GFX user.

[@gregfisher216]

Great video Mads, great camera. However the price ,the limited selection of lenses and no video is maybe a deal breaker for most people. But if you have the coin and the computer and storage to handle the large files then go for it . To me, I can think of a lot of other things I could do with $16,000.00 !

[@trulsdirio]

The big thing for me would be the aspect ratio. I love my M43 4/3 aspect ratio and it was the reason I went down from APS-C. Getting the best possible quality in this format is amazing!

[@cyrilhamel8289]

I was disappointed at your comparison: I'd want to see the H lens against the best Sony has to offer! Not only against Tamron's 28-200 😊 Otherwise, and as always, very interesting video. And I'm sure you're keeping the H2 a little (lot...) more 😁

[@aviatorman8]

Wish I could afford one. Cheers from Seattle! 🙂📸

[@tjsinva]

Big bucks! 💰💰 Out of my realm. Carry on. 👍🥂

[@Gundolf300]

14:00. Finally someone says it out plain. Thank you!!!!

[@udotan1]

Very nice video. Even if not everyone can afford this camera, it was very exciting. Have you already tried the X-Pan mode? It would be exciting to see how you work with it as a landscape photographer.

[@conniequinton371]

I agree people would say oh he has a great camera so i need one too. No i found it is the glass. I use a fuji xt3 but my best shots (pixel wise) are with the lenses that has the best glass. But it also depends on what & where i am shooting. Outside or insde. Good video!

[@rphandler]

Mads, if we lived nearby I'd have loaned you my FE 24-70 GM ii for a better comparison of the 61mp sensor with the 100mp. In 2 weeks, when I fly to the Faroes, I'll be using the Tamron 28-200 & the FE 16-35 PZ G, leaving the 24-70 GM ii home. Weight is paramount when I, as a little old fellow, tackle uphill trails. But in my hotel room I will have my 70-200 Macro G + TC1.4 for Mykines puffins and my Laowa 2/15 Zero-D in case of a high Kp aurora. Body will be my a7CR, which I use 10x as often as my a7Rv. An important feature of the Hasselblad and the one which makes the lenses so costly is the in-lens leaf shutter. But is this of any advantage to a landscape photographer? It's the high flash synch speeds possible, irrelevant for most uses, and their delicate sound.

[@AmorLucisPhotography]

I think that the difference between the Sony and Hasselblad images may also be a function of the relative image quality of the lenses. The Tamron 28-200mm covers a large zoom range (x7) and that brings optical compromises compared with a zoom that covers 35-75mm (2x). If you had compared the Sony a7Rv using, say, the Sony 16-35mm GM II, I suspect the differences would reduce, though not disappear entirely. If I had unlimited money, I'd probably be considering the Fujifilm GFX 100 II.

[@Chris_Wolfgram]

I'm convinced you would take beautiful photos with a cellphone :) Your photography is just gorgeous ! Medium Format is intriguing to me, and I love HUGE files with ridiculous detail. I love the idea of wall sized prints that look as great from 6 inches, as they do 20ft :) However, I'm not sure if stitching wouldn't accomplish the same things, "most" of the time. I've made 200mp images with a 20 mp camera. Also, don't believe what you read. It works a LOT more often than people say, even with moving water, clouds, and such. Honestly, even if I had this camera, I'd still be tempted to do at least 2 x 2's... or 2 x 3's :)

[@jenniferbatey9904]

It’s insanely expensive and impractical, but we’d all like the chance to shoot with it. Haha. No one would blame you if you converted! I had no doubt the quality would be amazing. I was more interested in whether you were able to get that sharpness handholding all of them, like at 1/50 and some of the slower shutter speeds you had going while you were practicing. Curious if that was part of your test!

[@davidjones8070]

At 61 I’ve used plenty of different cameras including an a7iv that I have presently…however I made the decision to buy into this system and will sell all my Sony gear. Sometimes you have to say…I only live once. Plus my wife gave me full permission which is awesome.

[@bruceherman933]

I don't usually watch your videos, but saw this one referenced in a B&H newsletter. I use a Fujifilm GFX100 S. It's a 102 mpxl camera, like the Hasselblad. Here are my thoughts after using the GFX100 S for 2 years. I'll conclude by addressing the question you posed at the end of your video. 1. The GFX100 S is not significantly bigger than my Nikon D850. I have no comparison to the new Nikon Z cameras. 2. The GFX100 S II, the latest model, costs $5000 (USA), which is less than the Nikon Z9, but more than the Z8 and other models. Fujifilm has several zoom lenses, which cost about the same as the high-end Nikon lenses. Perhaps Hasselblad will develop more zoom lenses in the future. 3. Both GFX100 S models support 16-bit lossless compressed RAW files. I would think your Hasselblad supports these, but I don't know. Anyway, if I do my post-acquisition processing in Capture One, the files stay 16-bit lossless compressed at just under 140 MB. If I move the files to Photoshop as tif files, then, yes, the file size issues do arise. However, I have a library of scanned 4x5 sheet film images from the 20+ years I used a Linhof Technikardan 4x5. I scanned these at 2540 dpi, with the initial tif file size being about 670 MB (113 mpxl). So, I guess I'm used to the large files, but you are certainly correct that processing speed and storage are issues that require consideration. 4. I think everyone should objectively assess their needs, especially their finances when deciding to purchase a professional level camera system. But photography is an art and if the desired system is affordable, then go for it! Many of the landscape and portrait photographs we make with high-end cameras and lenses could be duplicated to some extent with a late-model smartphone camera and modern enlarging software. It's all about what gives you joy. Perhaps your role as an educator precludes your use of the Hasselblad system, but you should occasionally use a smartphone if you want to be totally honest about what's really required to make outstanding landscape photographs.

[@giannisac1978]

Hi Mads, I use to shoot with a Fuji GFX system and I feel you when you say "it is heavy!". My thought: The body itself is not so heavy but all the lens system is. Luckyly Fuji has a wide range of zoom lenses that fit my needs, things that Hasselblad lack of. Speaking about image quality. OK, let's be honest, shooting medium format is amazing for detail and image quality, but there is not a huge and galactic difference from a FF or a modern APS-C nor MFT camera. I have compared several of those (lately the last OM series and I was astonished). High ISO noise and color render are quite good in every system. So where is the difference among sensor format? In my opinion nowadays you have a higher dynamic range with bigger sensor. Maybe in a near future technology will develop… Thanks for the video, very interesting! See ya!

[@petemellows]

If I only watched videos using my system (Pentax), I would have only a small handful of channels available. Your information is useful no matter the gear. Gavin Hardcastle whips out a Hasselblad every now and then for specific locations and it doesn't affect what he's saying (except for the comedic content). And I don't think anyone would blame you for accepting an offer of that magnitude.

[@danncorbit3623]

A medium format camera could never be my only camera. One of the things I really like to do is to photograph wildlife. There are no really long lenses for that camera, and to get the equivalent of 600mm you would need a 760mm lens due to the 0.79 crop factor. I think it would be desirable to have for portraits and product photography. Landscape sometimes, but not when you need a telephoto. If I bought a medium format camera it would probably be the Fujifilm. If I needed something better than that I would rent a phase one.

[@DennisBater]

I use the Fuji GFX 100s with a 20-35mm, 45-100mm, and 100-200mm lenses and the weight is the same or less than a Nikon Z8 or a Sony with a 24-70mm lens. I print many of my images and the difference can be seen in the print. Yes, there are shortcomings with the medium format but the advantages outweigh the disadvantages. A Hasselblad is a great camera but without two or three zoom lenses and the price of the complete system, it is just too much $$$. Mads, thanks for a great video.... take care!

[@MrRich4449]

I purchased mine after giving up my Canon R5 full disclaimer I used to shoot with Hasabu back in my film days 500 ELM and a 500c/m with nothing but prime lenses I went to this camera because it slows me down. It does not have a ton of bells and whistles. The screen is very easy to navigate, but more importantly, the color and the quality of the image it comes out of this thing without even retouching are insanely beautiful. I have done some retouching, but I only have to do minimal now which is lovely and yes, focusing on here does create quite a bit of a large file, but I’d rather have more than less Your boat pictures you did on the following video were just outstanding and I think it speaks for itself And you’re not buying this camera to use for long focal length if need be there are lenses out there that you can adapt to do so So my vote is to keep it enjoy it and probably in two years. They’ll come out with a version two or a number three. 😊

[@skolforce]

Wow amazing pictures, where can I buy a copy of those pictures pls, best pictures ever seen in KZbin

[@MadsPeterIversen]

Thank you very much! They're all available on my homepage in the Danish gallery: www.mpiphoto.dk/Gallery/Landscape-Photography-Denmark

[@gregorsnell]

Great overview dude. I agree with all your points. I saw the X2D in the field in Patagonia and it truly creates amazing results…. but it’s a beast both price wise and lens wise (heavy and soo many primes) 😅 The ergonomics of it are also awesome. Camera looks and feels great. Well made camera really.

[@istuff4137]

I love the idea of the X2D but am avoiding it until the available lenses become agreeable to me, but if I was given it I'd definitely keep it

[@robertwhite-photography]

... and there's the costs !! I would argue, the skill of the one holding the technology provides the most to this comparison.

[@JazzinthekeyofC]

Nice video Mads! As a medium format shooter, (HasselbladH6D-100C), I will say the design goal of the X2D was not to be compared to a full frame mirrorless or dslr camera in terms of price or micro detail. For those that shoot medium format, the image quality is always well worth it! I also have the Nikon Z8 and D5, and can fully appreciate them for their use cases, but how they produce images and cost is not ever a thought that crosses my mind when I use the Hasselblad H6D-100C! X2D was designed to give you a scaled down camera that provides similar results to 8x10 format film that you can hand hold and walk around with! That is what medium format is about, not whether it is better than full frame sensors. X2D is worth it for those that print big, enjoy wider field of view ( as shown in your lighthouse image comparison), associative shallower depth of field, want the highest quality images, and have little regard for unnecessary features, this camera is well worth it. It was not designed for the masses, and should not be slighted with cost comparisons to full frame cameras. Larger format cameras yield staggering results; results that cannot be achieved by 35mm. They are two different worlds, compare medium format to medium format , or medium format to 8x10 or larger formats. That is where medium format derived from.

[@BrunoChalifour]

Added to that, except maybe for fashion when you may have limited time, what is the point of using a zoom lens with such a camera and to shoot landscape. For decades I have always shot my landscapes with prime lenses and have "zoomed with my legs." Better on budget, weight, and health! Primes for landscape (I consider 90mm as a portrait lens, and only use focal lengths below that for landscape) on the Hasselblad X are light, portable and give excellent quality images. And still with this "limited/limiting" approach I have far too many images to process!

[@michaelmacmorran8787]

Great video Mads. I would be interested to hear your thoughts regarding the depth of field challenges that medium format can present to landscape shooters. One of the other challenges I've found with the Fuji GFX 100s is the lack of telephoto lenses as I very much enjoy using longer focal lengths to isolate specific areas in a composition.

[@FLOSPhotographer]

I have an X1D ii and also a Sony A7r3. There are a couple of things I think you might have wanted to highlight that demonstrate a distinct difference between the two and also help justify the price of the HBlad: 1) Color science. The Hassey has *the best* color science in the industry. It just does. Sorry every other brand...but HB does color SO WELL, it almost takes the mytique out of BW. My opinion of course. 2) Dynamic range. Again, the HB can shoot INTO shadows and highlights that Sony just cannot capture. It isn't just about the amount of detail or number of megapixels. I will happily put the 50mp of the X1D against the higher mp A7rV in almost every type of use except sports or action. At the end of the day it depends on your use case of course...but if IQ is a primary deciding factor in your purchase calculus...Hasselblad is a SERIOUS contender that justifies it's high price of entry. Your own mileage may vary. Great video!

[@davidwalker2402]

Hi, having been using MF for over 2 years now , started with 50mp gfx and moved on to gfx11 100mp , i have to say I love going out to shoot with my camera yes its heavier and lenses are bigger so the problem is only in the carrying and 99% of the time I can manage this, its a bit like traveling on Ryanair if you want the best priced air fare you manage your luggage better. Over the two years and listening to many about how much better FF was getting how many more pixels now available the bigger choice of lenses etc I lost a battle and went and got a FF system mainly because I thought I needed more focal lengths and it would be lighter “I kept the gfx system just in case” So first off I found to get more focal lengths and still have the same quality I ended up buying more lenses so my FF kit was now heavier because I felt I needed or wanted to bring more lenses with me doh. Yes one can argue about the quality and how close they can be , the price of course . But when owning any system most people seem to use the rule in life where no matter what you do be it work pleasure leisure etc we all fall in 80/20 rule we both do things and use things the same way 80% of the time and change things around 20% of the time. So life whether work and play can be much easier managed if we have less clutter in it or going on with it. So I found myself going out with FF system 5 lenses more filters than I could shake a stick at and a bag that easily weighed the same or more than carrying MF + 2/3 lenses. There was more faffing around changing lenses sometimes only because one lens I bought should be sharper and I paid a lot of money for it etc. I found my day out with less lenses less faffing about more concentrated with the MF system, but most of all I have found MF and owning and using the camera gives you a feeling that you have enough to work with you can create lovely images it helps you slow down a little damn it just feels good and good feelings help. I found I would want to go shoot with my GFX 5 times more than the FF and although I will hold on to the FF a little longer I know I will move it on “maybe buy that new 500mm prime everyone is raving about 😂” and yes I’m very lucky I’m just an enthusiast who can afford to do this.

[@Flaggermusmannen]

I sold my Hasselblad 907x 50c and have regret about it ever since. Keep it!

[@zollieuncle9647]

You just well said in the video: economically there is nothing on Earth that would justify the investment into the X2D, however, beyond economics, there is no real arguments for not wanting it. Having said that, you can keep the tool used for your content undisclosed so that your audience is not getting biased. I think your art should not depend much on the system you use, but your feelings do so keep it man!

[@Bijbelstudies]

I am a Hasselblad user. It is the single one camera I thought of and bought after having a cheap camera as a youth. Now in my 50's I just wanted the best quality. What I was missing in this was that Hasselblad does not only offer the sharpest of images, but also the best of color in 16 bit! And also the in camera menu gives you so much more to work with. It also comes with the fastest 1 TB of internal storage! That's all very much worth considering. I spend much time considering a video or a single photo camera and wich brand to buy. In the end only Hasselblad remained as a possible option with perhaps the newest Fuji. But Hasselblads natural color solution and the internal storage took me to Hasselblad as my lifelong camera to buy and keep.

[@Bijbelstudies]

PS If you don't want it, you can always sell the zoom...

[@bimmerfan2126]

would the difference be that large using a prime on the Sony vs the zoom? I bet there is a bit of sharpness left on the table with the zoom on the Sony, the sturdiness of the tripod, etc really make a difference at that level of pixel peeping

[@Fimbulfisk]

It's a keeper, without a doubt!! That resolution and detail is to die for.. oh, my god. It's gold and diamonds compared to the the Sony gravel. I bet astro photography would be cool to try with the Hasselblad ✨️

[@LittleBigMediaCo]

Much more than just the size aspect. Look at those zoomed in shots again and take note of how much more detail there is in the shadows. Use it where there are extreme gradients - like sunrises as the sun pops over the horizon, and see how smooth they are vs the banding one even high end full frame SLR's - especially the Canons.

[@edc641]

I can see why some are interested in the X2D. What an amazing camera it is! If you're a purist, pixel peeper, have a lot of money, can live with the heavy files, and really love photography without the need of capturing fast action it's one of the best options out there. The images that come out of that thing is just stunning. It's not for me either, I'm very pleased with my A7RIII and the photos I get with my zoom lenses are plenty good enough for my needs. With my Tamron 28-200 I can capture the majority of everything I want to photograph. Carefully adding a little bit of sharpness (if needed) in post and I usually am very happy with the result. Thanks for sharing your thoughts Mads, I completely agree with your opinions on the Hasselblad X2D.

[@peetje28021970]

Hé got it for free.

[@edc641]

@@peetje28021970 Sorry, I didn't mean him personally but someone in general.

[@madst7521]

Lenses for the X2D could become a nightmare pretty quick. My light landscape kit on Nikon Z FF is 14-30, 24-120 and 100-400. Trying to map that to lenses for the X2D would be challenging, very expensive and likely heavier than I could carry.

[@smoczarski]

Not to knock Tamron lenses in any way but do you think that the difference in sharpness would be as noticeable using The APO 90 to 280 Zoom lens on the Leica SL3 which has the same sensor as the Sony? Or one of the latest G Master zooms? I know what you mean when you say it can make you less relatable when you shoot with inaccesible gear but I find that people approach me and are more inquisitive when I am shooting with the Hasselblad than with the Leica system. It's funny because when I used to shoot Sony I got approached by other Sony users on a daily basis here in Manhattan. The real advantage that I find with the X2D is how good the dynamic range is. It's very noticeable when recovering highlights from clouds, sunsets and the sky in general. It's funny you mention how when people see a great photo they say "wow what a nice camera you have". lol. The way I look at it the advantage of making art with a camera that is a piece of art is that its more inspiring and if you spend a lot of time shooting and start breaking up the total cost and resale value its not as expensive as most people think. Great video! All the best!