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Chrysler UK is preparing to relaunch the brand in this country with a powerful new series of advertisements that draw upon its gritty, urban reputation. The £10 million Different Is What We Do campaign is led by three major television commercials, the first of which was a 60-second film during the break in Sky TV's coverage of the Super Bowl on Sunday 5 February 2012. Further terrestrial and digital TV advertising is planned, along with press, online, direct and electronic marketing.
Further details on the brand relaunch are available at www.frontseatdriver.co.uk/2012....
Advert courtsey of Chrysler Group LLC.